Project 2
Project 2
Project 2
Cotton is soft fibre, probably the most important and truly a king
fibre. The cotton plant is scientifically known as Gossypisum harbasium and
it belongs to the family of Malvaceae. There are nearly 20 different species
of cotton plants. All these grow in tropical and subtropical regions, and those
growing in tropics are perennials while those in temperate regions annuals.
The quality of cotton depends upon the whiteness, the purity, the
length, the softness and regularity of the fibre. Because of its white colour
and economic importance cotton is known as white gold. The main uses of
cotton are for the manufacture of apparels, house hold articles and for
industrial uses and their relative share is represented as 40% and 20%
respectively. This king fibre is almost vital for the following products as
shown by the list of variety of cotton products given in table 1.1.
Table 1.1 The variety pf cotton products
Millions in the world are directly dependent on this king fibre and the
vagaries of this king (Flutuations in prices) wither make or mar millions-
making them wither rich or poor and generally causing immense ups and
downs.
In recent years, however, cotton had suddenly relized that there are
other competitors for the crown. These seems to be a general rising against it
and also there are
positive and hostile signs of rebllion. In fact, its crown has already tumbled
down and part of its empire has already gone. Competitors are proving to be
a rather tough problem and very severe headache for this king.
Many different fibres are competing with this king-fibre and among
these are silk and wool which offer competition on the finer side while
enough other fibres like linen, hemp, sisal and ramie offer competition on
the tougher side. But a more serious competition on the tougher side. But a
more serious competition comes from man-made fibres like rayon (made by
processing a natural substance and then reforming it ) and more recently
from synthetic fibres (made entirely fromchemicals produced by man like
nylon and terylene.
Natural Manufactured
Cotton (seed hair) Rayon (pure cellulose)
Flax (stems) Viscose
Ramie (Stems) Cuprammonium
Cellulose Jute (stems) High-tenacity rayons
Hemp (stems)
Sunn (stems)
Sesal
Coir
Natural Manufacured
Wool (sheep) Ardil (peanut fibre)
Mohair (angora Vicara (zein of corn)
Goat) Casein (milk protein)
Protein Cashmere and
Acetate (cellulose
Ester)
Nylon (polymide)
Thermoplastics Dacron (polyester)
Orlon (Acrylic)
Vinyon
Natural Other common fibres
Manufactured
Rubber
Mineral Asbestos Alginates
Fibreglass Paper
Metallics
As can be seen from table 1.2 there are a wide variety of fibres
available. Each kind of fibre has its own particular properties and
advantages. For example, wool is warm and resists creasing because it has
natural elasticity. Silk is soft and lustrous. Linen is crisp and shiny.
Synthetic fibres are very strong and absorb little water.
Hence, if this arrogant king just forgets the glory of the past and tries
to adjust itself to the changing environment, it may still holds its place as not
king but leader of the fibres, and may at least retain (if not regain) its losing
empire, for “ Cotton is a fibre with rugged virtues”.
SIGNIFICANT CHANGES
From the mid-eighties on wards the cotton textile mill segment has been
experiencing significant changes caused by market resurgences, mill
reconstruction, deregulation and economic reforms
In recent years, the market for cotton cloth grew rapidly athe average
rate of profit and value added per worker improved. Over the years, the
fibre-mix pattern of cloth has also undergone change. In the fifties cloth was
mainly cotton-based but now cotton cloth accounts for only to percent of the
total production. The remaining 40 percent is contributed by blented and
cent percent non-cotton cloth. Of course, there has been an improvement in
the quality of fabrics.
At present, there are 1824 textile mills in India, out of which 1543 are
spinning mills and the remaining 281 composite mills, i.e. in the post-
independence period. There has been nearly a five fold increase in the
number of cotton / manmade textile mills, within a period of around 50
years.
COTTON AVAILABILITY
Cotton is the main raw material for the cotton textile industry. Availability
and its price level will have a bearing on the performance of the cotton
textile industry. Cotton is the most important commercial crop in India,
occupying 92.61 lakh hectares of cultivated area. It accounts for 28 percent
area in world’s total cotton cultivation area, which is the largest in the world.
COTTON PRODUCTION
India is the third largest producer of cotton after china and USA. Cotton is
grown over around 22 milion acres, with a production of 2.7 million tones a
year. Sowing begins in May some areas and picks up in june with the arrival
of monsoon. India’s production of cotton was 26,35,000 tonnes in 1999,
which was 14 percent of would
production. But yields per hectare here are the lowest among the important
cotton producing countries in the world.
Currently China, USA, Russia, India, Pakisthan and Brazil are the first six
major producers of cotton in the world. When world cotton production
increased by 5.26 percent from 1985 to 14 percent in 1999, in the same
period cotton production of cotton increased from 13 percent in 1985 to 14
percent in 1999.
2) High raw material cost:- As regards the raw material, cotton yield per
hectare in India is the lowest of 302 kgs/hectars as compared to the world
average of 538 kgs/hector. Against this, Chaina’s yield is 1028 kgs/hectare
and Pakisthans 620 kgs/hector. In addition exporting units in these countries
also get the entire duties rebated for export production. India’s lower yield
and realization, results in higher cost. Percentage of raw material costs is the
highest in total cost production here is an example.
Cotton cost is 75% of the total cost and therefore the key cost driver.
4) Export Related Problems:- In India apart from high transaction costs the
taxation structure and labour laws are are keeping the clothing exports down.
The clothing unit with a turn over of less than 30 lakhs gets tax exemption
resulting in fragmentation of units which also affects economics of scale.
The other factor which is keeping the clothing exports from India down is
high excise duty on man made fibres. It makes blended clothing exports
(where China again is doing very well). Uncompetitive in the international
market.
Thus with raw materials, power costs, cost of money etc. being the
key cost drivers managing them effectively holds the key to becoming cost
competitive. If the current scenario continues industry may not be able to
maintain its share in the global market.
The textile industry in Kerala is the oldest and occupies a key position
in the state economic development. The earliest known registered factory is
the Malabar Spinning & Weaving company at Ponnanikara in calicut started
in 1884. The second important textile unit set up in the state was Quilon
spinning Mills. However some of the mills became sick units and were taken
over by National Textiles Corporation. The National Textiles Corporation
was incorporated in April 1986, with the main objective of ensuring
continued employment to the textile workers who were rendered jobless as a
result of closure and also for managing the affairs of the sick textile
undertakings taken over by the government. The Kerala State Textile
Corporation was incorporated in 1972 with the objective of promoting
textile industry and assisting sick mills.
In Kerala, there are 31 established textiles and out of that 17 mills are
owned by central and state government, and balance are private owned mills.
Out of that 7 mills are situated in Thrissur district. Those mills are as
follows:-
Through Kerala has a number of cotton textile mills, the raw material
ie, cotton is not widely cultivated here. It is either obtained from other states
or imported from outside India. The climatic conditions of Kerala frequently
change, so suitable arrangements are made in the factories to maintain the
desired atmospheric condition for the production of yarn. A large number of
people get direct employment in the mills and ever a larger number get
indirect employment. More than 20,000 workers are working in different
cotton textile mills in Kerala.
The NTC was set up in 1968 with objectives of managing the affairs of the
sick textile undertaking taken over by the government, it was expected to
rehabilitate and modernize these mills and expand them whenever necessary
in order to make them economically viable, to begin with only 16 mills
under NTC, the number of sick units taken over by the government kept
increasing and at present NTC is managing 127 mills with an unauthorized
capital of 500 crores and paid up capital of rs.437.85 crores. In India there
are 127 mills under the control of NTC which are divided into subsidiaries.
8 NTC(Uttarpradesh)ltd 11 Kanpur
total 129
COMPANY PROFILE
KERALA LAKSHMI MILLS
The mill was promoted by late Shri. Karimuthu Thyagaraja Chettiar and it was
Incorporated in 1961. The production commenced in 1963 with an installed capacity
of 24000 spindles. The capacity was raised to 30960 spindles in stages subseaquently.
Due to financial and management problems during the year 1974 the mill was
nationalized by Govt. of India under sick textile undertaking Act 1974. The
management of the mills vested with National Textile Corporation Ltd, NewDelhi(A
govt. of India undertaking) and later with effect from 1-4-1974 it was transferred to
its subsidiary company National Textile Corporation
(Andra Pradesh,Karnataka,Kerala,and Mahe)limited Banglore.
LOCATION
CAPACITY
The licensed capacity is 41,520 spindles the installed and commissioned capacity of
the mills is 41,328
REGISTERED OFFICE
The management and administration of Kerala Lakshmi Mill is vested in NTC Ltd,
Banglore which is the head office of the mills. The holding company of the mill and
its head office is NTC Ltd, NewDelhi.
ADMINISTRATION
The chief of the organization is the general managers who is a technically qualified
person having sound knowledge and valuable experience in running many textile
mills. The persons managing the various departments working under him are also
personally qualified in their respective fields. Such as accounting labour
management, production and engineering. They are senior personnel backed by
long years of experience in textile work.
The Kerala Lakshmi Mill is a unit of NTC Ltd. It is spinning mill. The compony is
engaged only in the manufacturer of yarn product. Cotton is the raw material for
the production of its deisretion as it is under control of NTC Ltd, Banglore, its head
office, the regard raw material is supplied by the NTC and the sales are also made
by them through its agents or its department keepers, the cotton purchase may be in
either branch or bale. One bale contains 18 kg of cotton. The major suppliers of
inputs are
1. Grasim industries kumarapatnam - viscfose staple fibre(input name)
Karnataka state
2. reliance industries ltd, J R FOODS ltd – Polyester staple fibre
Campus thirubhyvanan
Pondicheri
3. Indo Rama synthetic (p) Ltd nagpur - polyester staple
PRODUCT PROFILE
45 SPV 60 SPC 62 PC
company have the ability to offer polyester, viscose blended yarns in count
range from 20s to NE 60 in single ply and multi fold. These are suitable for
knitting and weaving purposes. Our variety is available in the following
specifications:
Raw white
Dyed
Polyester / Viscose Blended Yarn in raw white made from 3D x 60 mm
Fiber
Polyester Viscose yarn - where Polyester is semi dull and viscose is dull
blended
High twist yarn for crepe effect
Yarn with reverse blend in desired percentage
Polyester/Cotton Blended Yarns
We provide an array of viscose high twist yarn that ranges from 800 TPM to
1700 TPM and has varied weaving applications. These yarns have high
strength, low moisture retention and are best suitable for most advanced
machines that are used in textile industry.
Linen - Cotton Blended Yarn ( as per requirement)
We present a broad range of yarn that is an ideal mixture of linen and cotton
yarn providing more strength and durability. Our linen – cotton blended
yarns are perfect for machines that are widely used in textile industry.
BASIC TERMS
BALE :- A bundle or package of merchandise especially cotton, wool etc.
packed in a cover or fastened with a band or string or metal for transporting
Goods, the weight and capacity varying with the various goods. Cotton bales
are usually 181.44 Kg.
COUNT (OR YARN NUMBER) :- Count is the basic unit used to
differenctiate varieties of yarn. Counts are determined by the number of
hanks per pound. Unit being 840 yards. If the count increase thickness of
yarn decreases.
HANK : - A coiled or spun skein – a loop of strings. Yarns are reeled into
hanks of preparing or finishing process.
SLIVER :- A continuous strand of loose untwisted wool or other fibres.
RING FRAME : - It is the machine for spinning. In this mill there are 47
ring frames.
SPINDLE :- Spindle is a part of the spinning machine which is used to wind
yarns. The capacity of a mill is usually expressed in terms of number of
spindles in the mill.
LAP :- lap is a continuous fleecy sheet of cotton fibres which is the output of
blowroom. This lap of cotton of usually 40 meters is then fed into the
PERSONNEL DEPARTMENT
Recruitment
Recruitment forms the first stage in the process, which continues with
selection and ceases with the placement of the candidate. Recruiting is the
disciver4ing of potential applicants for actual or anticipated organizational
vacancies.
KERALA LAKSHMI MILLS Ltd has its own policy for recruitment.
It makes use of both internal and external sources for recruiting its
personnel. Advertising in newspaper and magazine is the most commonly
used method of recruiting. It also recruits from among its existing
employees. Whenever any vacancy occurs, somebody from within the
organization is upgraded, transferred, promoted or sometimes demoted.
Minimum qualification required for selection is 10th standard pass.
Recruitment of workers is done on the basis of skill test and physical test.
Then an interview and final interview is conducted.
The worker who is selected at first is selected as leaner, after 6 months
he is promoted as senior learner. If the work of senior leaner is up to
standard he is appointed as the permanent employee of the organization.
In staff recruitment interviews are conducted by heads of respective
departments. Then they join as trainee and are required to submit a training
report to head of respective department.
Attendance Procedure
For managerial staff, duty timings are 10 A.M to 5 P.M about which they
are very particular. Even if a staff member is 5 mins. Late in the morning
with out any specific reason, he is marked for half-day leave. Workers
are doing their work in three shifts of 8 hours each. The staff of each
calculated per month for each employee keeping into consideration the
employee has to contribute 12% of his salary and the management has to
employee can take, and he is eligible for taking loans from P.F. During
the time of his retirement he can family members are eligible for that
amount.
ESI Scheme
contribute 1.5% of his salary and company 4% ESI to avail the benefit.
valid or not, arising out of anything connected with the company which
Lakshmi Mills Ltd if works have any problem they can immediately
report to the supervisor. If it cannot be solved at this level they can
Trade Union
Mills Ltd main trade unions are INTUC and CITU. These trade unions
Salaries & Perk. The various perks which are provided by the company
Bus facilities is arranged to the workers for coming to and going from the
company.
Leave Rules
More than 3 casual leaves at a time or in a month are not allowed. Casual
certificate.
customers.
SECURITY DEPARTMENT
Their main duty is at the main gate of the factory premises from where all
material that they are bringing. A stamp is put on the bill that they are
then the concerned person goes to the store and from there he goes to the
stamp.
pass.
3. Visitors register
coming, his purpose of visit, whom he wants to meet. His time of arrival
going out of the company. Visitors are not allowed to park their vehicles
along with the vehicles of employees. Separate arrangements are made
PRODUCTION DEPARTMENT
Second situation is where the products with high cost and has to be
decreased to expand the market . Texas instrument (IT) is one of the leading
U.S. exponents of the “ Get- out production” , cut the price.
MEANING:
Definition
Scope Of Production :
• Production Planning
• Quality control
• Inventory control
• Work Measurement
• Production Control
• Method analysis
• Plant layout
• Material handling
• Other functions
The quantity of raw materials is based on the bales. The bales of above three
different raw materials are three different quantities and prices they are as follows.
Cotton 170 kg Rs 46 to 56
a) cotton - 10 bales
b)psf - 12 bales
c)vsf - 3 bales
PRODUCTION PROCESS
Production process
Mixing
BLOW ROOM
CARDING
DARNING
ROWING
SPINNING
COINING
PACKING
SPINNING DEPARTMENT
In this department the raw material cotton is converted into yarn. This
department consists of 110 to 120 workers in 3 shifts.
Raw material cotton comes in pressed bales. Cotton is usually
measured in mounds (37.32456 K.G) and candies (355.69772 K.G). there
are different varieties of cotton like H4, H6, H420, Sankar-6 , Sankar-4,
mcu5. Out of these varieties mcu5 is the better quality. All other varieties are
inferior compared to this.
In order to get a better quality yarn two or three qualities of cotton are
mixed together.
1 bale = 160 KGS. Every day this company is using 30 bales of cotton
and converts it into yarn. In this department the process starts with the
mixing of different varieties of cotton
Cotton processing process
Bail
Mixing
BLOWROOM
Raw cotton contains several impurities like rope , hair, plastic, seeds, stones,
bird feathers, wood pieces, paper pieces etc. all these unnecessary particles
are to be removed from cotton to get quality yarn.
For mixing cotton layering is done. Different varieties are laid in
layers in proper mixing ratio. Then water is sprayed on each layer. The
layers are then cut vertically and taken into blow room & put into mixing
bins.
All these activities are carried out under 65 degree and 70degree
Relative humidity. This humidity is maintained by machines, which sprays
water.
There are 3 mixing bins where the mixed cotton is placed. Inside these
bins 2 atomizer fans which sprays water to moisten cotton. Details of mixing
are written outside the bin. If the mixing is not properly done, then iusre
effect is observed in the knitted fabric. From the mixing bin the cotton is
again cut vertically and enters the blow room line.
Axiflow
Multimixer
Astra
Unit Feed 1
Step Cleaner
RN beater
Unit Feed 2
RSK beater
1. GBR : It has half inch beefing points. The cotton is fed to GBR
by a conveyer belt which is beefed up here and thus seeds and other
impurities are removed by grid bars.
2. AXIFLOW COMPARTMENT: This is fitted with beaters.
Cotton moves from GBR to axiflow by suction and impurities fall below in a
bin under the gravitational pull. If the temperature of cotton increases
beyond a limit, it is automatically expelled from the feeder to water tank
through a pipe. Cotton is blended here so as to produce the uniform quality.
3. MPM: Fitted with eight beaters. This sucks cotton from axiflow
and pumps to asta meanwhile sorting the cotton fibers.
4.ASTA: Asta feeds the better quality cotton fibers to feeder unit number
one while cleaning and it passes and the remaining stock to the step
cleaner
machine directly the good quality cotton and expels the remaining to
RN & RSK beaters.
Production Manager
Spinning Sequence
Carding
SLYVER LAP
DRAW FRAME
RING FRAME
AUTO CONER
1. CARDING
Blow room cotton goes into the card machine and comes out in the shape
of slyver. Final cleaning of cotton occurs during carding. There are three
types of waste, which come out of card:
a). Dropping: This comes out through a similar procedure as in beater
Total waste received is 2 %
b). Fan Waste: Fan pulls the short fibers and the cotton moves ahead.
Total fan waste received is 05%.
c). Flat waste: Flat waste is combed out as short fibers and rolled over a
cylinder. Its speed is 8.5% inch per minute. Total Waste 1.5%. the purpose
of carding machine is parallelisation, opening and cleaning of cotton.
2. Slyver Lap
Here slyver is transformed into laps. The main function here is of
blending. 17 slyver combine to give 1 lap. Therefore the blending is 1/17.
1 lap = 180
Wt. Of lap = 60 gm per meter
3. Draw Frame
This is the final stage of bending. Here blending and fibre
parallelisation occurs. The process is done twice to get perfect blending.
8 slyver on one side and 8 on the other side are mixed to get two slyvers
in the end. There fore blending is 8 times.
4.Ring Frame
Here twist is given to the yarn to give it the proper shape. Different
TPI (Twist/inch) for different counts.
4. Auto Corner
It does the job of winding of yarn on paper cones. The machines are
automatic and the waste is minimized as compared to that of manual
winding systems. The machines have different colours according to the
count. Bobbin container is known as magazine. Waxing is done to give
strength to the yarn. Yarn cleaner is also attached to autoconer. There are 4
autoconers available. Auto frame section is next to ring frame section and it
facilitates convenience.
Usable Waste
PACKAGING
All the cones are stored in a room where an automizer fan supplies
moisture. This is done to provide strength to the yard and also to increase the
weight of cone. These cones are checked for their weight, quality, count etc.
These cones have different colours indicating different counts. Then a
sticker is placed inside the cone which contains information about count,
cone weight, date, Number & the person who inspected etc. Each cone is
then put in a polythene bag and then placed in carton.
1 carton = 24 cones
Total wt. Of the carton = 50 kgs
Average production in 24 hours = 4000kgs
PROCESSING DEPARTMENT
Moreover the big mills cannot beat the price competition offered by
the cottage.
1.Laboratory
2.Processing Plant
3.Finishing department
the laboratory the colour recipe is prepared of the choice of buyer from
the basic reactive dyes. A sample fabric is dyed, certain tests are
checked and shade marching is done. The laboratory is provided with the
following instruments.
1. Dyeing Machines:
There are six semi automatic and two fully automatic dyeing machines
are there. The sample taken for this type of dyeing is about 10gms. The
2. Colour Tester
It check if the colour dyed is as demeaned. Checking shade and tone of
the colour.
3. Washing Machine
It is used to check the shrinkage of given fabric. The fabric is measured
4. Oven:
The oven dries the wet fabric. No sunlight is used for drying purpose.
5. Weight Box
Used for weighting colour. Weights range from milligrams to a few
grams. Both manual and electronic weighting instruments are used fro
pinned with it. It is put in water bath for 30 minutes at 60 degree celcius.
2. Shrinkage Test:
Fabric is marked 50cm X 50cm. It is put in washing tumbler at 60 degree
Celsius for ½ hour. Wetting agent is put. Full tumbler dry. It is again
3. Rubbing Test:
It is done with crock meter wet and dry rib is attached at the top of
machine. The fabric too be tested is kept below and 10 strokes are given.
4. Colour Testing:
Standard colours are always kept in the lab. When a new lot comes, a
5. Chemical Testing:
New consignment of chemicals is tested. The following chemical are
tested.
a. Hel test
b. H2O2 Test
c. Acetic Acid Test
d. Caustic Soda Test
e. Salt Test
f. Soda Test
g. Softener Test
h. Husk Test
Hardness of Boiler water and its ppm is checked.
under mercury lamp for 24 hours and then color of the cloth under test is
7. Precipitation Test:
2. Processing Plant:
finishing of the grey fabric brought to the company. In this plant .55
standard dyes are used as the carrying capacity of the fabric is only 4% to
10%. Standard dyes are used in dark colours but they fade with the time
White Fabric
(Bleaching)
Washing
Salt (NaCI)
Washing
Chemicals
[For reinforcing Colour]
Fabric Washing
Softner
MECHANISM
1. Lot Making:
As the fabric is shifted from the stores to the lot making section, lots of
the fabric is made depending on the machine size. Reversing of the fabric
is done to enable uniform dyeing and to cover dyeing and to cover dyeing
defects.
2. Pretreatment
before dyeing, the fabric is pretreated so as to make it more respective to
the dye and increase colour fastness. Pretreatment of dye involves simple
bleaching, removal of dirt stains. NaOH is added which increases the dye
affinity, absorbency, Iusturee and Strength of the fabric.
2. Processing:
In the processing plant dyeing, bleaching, finishing etc. of the grey fabric
is conducted.
a) Bleaching:
The grey fabric is treated with caustic and H2O2, which bleach the
fabric, and the result is white fabric for dyeing after washing.
b). Dyeing:
It involves the colouring of fabric in either non-white, white or super
white colours. There are separate machines for non-white or super white
colours. The dye used in the colouring of the fabric makes up a small
percentage of the total wt. Of the contents of the dyeing machine.
c). Drying:
Drying of the dyed fabric is based on two principles:
1. Centrifugal Action
2. Ballooning action
The centrifugal action concept is used in older machines like the Heliot
mini Hydro Extractor. In the second concept, the fabric is steam dried on
two different machines to enable total drying.
In the first kind of machine, the fabric is steamed by blowing steam into
the stretched fabric which is rolled on a cylinder. In the other machine the
fabric is held by the workers while the mechanical action of the machine
pulls the fabric while simultaneously spraying it with jet of steam.
Lot Making
Dyeing
Drying
Finishing
Checking / Packing
Dispatch
3. FINISHING DEPARTMENT
finishing is the last stage. The machines are used for hydro extraction,
drying calendaring pressing and folding. Some important machine work is as
follows:
3. Fongs Drier
Four cylindrical dryers dry with the help of steam. The wet cloth must be
round in shape. Cloth is dried while loading as well as unloading and the
calendaring is done by controlling the pressure of hot steam.
4. Bitexmaa Caendar:
5. Heliot Calender
For diameter adjustment, pressing and making rolls of cloth. The colors
and cuffs are dried in the tumblers and then are detached from one
another by the workers.
6. TOTAL QUALITY CONTROL
Quality control is the most important department and its proper
functioning is very important for the unit to maintain high standards of
quality because the fabric passes through a number of machines where it
may get defective. It takes care of following factors:
1. Shrinkage:
2. Washing fastness:
For drying to be good quality, it is very important that it should have
good washing fastness.
3. Dying Luster:
It is seen most of time that the fabric losses its luster after sometimes. It
is job of quality control department to check that drying luster is of good
quality.
4. Soda Patches:
While dyeing due to soda’s addition, strains of soda occur on the fabric.
It is important to remove these strains before passing the fabric to finishing
department by using various chemicals.
5. Flap defect or Tailing:
6. Streaks:
His defect causes colour strains of dye in the fabric near the folds.
7. Oil Stains
Definition:
OBJECTIVES:
MARKETING
Marketing:
SELLING CONCEPTS:
It holds the consumers, if left alone, will ordinarily not buy enough of
the organizational products. The organization must therefore undertake an
aggressive selling and promotion effort. The concept assumes that
consumers typically show buying inertia or resistance and must be waxed in
to buying.
The selling concept is also practiced in the non-profits area by fund
raises college admission offices and political parties. A political party
vigorously “sells” its candidates to the voters must firms practice selling
concepts when they have over capacity. Their aim is to sell what they make
rather than what the market wants.
SWOT ANALYSIS
Strengths
• Presence of highly technically qualified executives
• Company and its workers are strongly committed to quality
• Fully and semi automated production system
WEAKNESS
• Employee morale at lower level is only moderate
• Less efforts to motivate employees
• Less delegation of authority to department heads
• Less initiative is planning of activities and coordination of work
OPPORTUNITES
• The company can make use of the existing facilities more
productively
• These is an increase in the demand of cotton fabric in the national as
well as international market.
THREATS
SUGGESSIONS
CONCLUSION
Kerala Lakshmi mills is a name that stands for quality of textiles. This
company is mainly producing cotton silks.