Sonalika Project
Sonalika Project
Sonalika Project
DEPARTMENT OF MANAGEMENT
Submitted by:
Name of the student-Harneet kaur
University Roll No.10800487
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
PHAGWARA
Content-
Acknowledgement
COMPANY PROFILE
Methodology
Review of literature
Introduction
Conclusion
Suggestions
Acknowledgement
It is my privilege to acknowledge profound Gratitude & indebtedness towards my
respected & learned teachers for their inspiration, constructive criticism & valuable
suggestions. Their precious guidance & unrelenting support kept me on track through
my training. I want to thank all the employees of INTERNATIONAL TRACTORS
LIMITED (ITL), HOSHIARPUR for their warm support & co-operation in successful
running of the training work.
I am highly obliged to MR. gurvinder singh my project leader, whose timely advice &
constructive criticism helped me in completing the project.
SONALIKA INTERNATIONAL TRACTORS LIMITED
COMPANY PROFILE-
Established in 1969, Sonalika group since the inception has tired to understand
customer need to be facilitating them with its value for money products.
The Sonalika Group product listing does include the manufacturing of
tractors, multi utility vehicles, Engines and various farm equipments.
Today the group stands with an appropriate turnover of 1200 Crore INR. An
average growth of 30% makes it one of the fastest growing corporate in India.
Its also one of the free debt free company group strengthens an approx mate
staff count of 3000 employees.
The company works in maximum production with low cost value and safe
environment.
History foretells that innovation is key to continued progress and when applied
to technology, that touches human life, it ca unfold a whole new economic
phenomenon that has power to change the world.
With unique initiative like the Thought Leadership Forum, it has been able to
create a unique platform for learning thought success stories of industry
leaders.
No, Doubt that the sonalika products has created a niche for themselves not in
India but also in foreign market.
As at its production any defect even at micro level is been taken care of and
justified. The technology for painting and machinery they use is high quality
paint shop with a grade services and methods.
The industry has gradually transformed itself into a world class player
involved in building state of art products, solutions and technologies.
It has been its visions to cater the agriculture and auto industry with qualify
abrasive products through untiring dedication and leadership.
At present the company has a strong nation wide network of 528 dealers. The
distribution in
various states is:
Andhra Pradesh-------------- 26
Assam---------------------------4
Bangladesh---------------------1
Bihar----------------------------37
Gujarat------------------------31
Haryana-----------------------37
Himachal Pradesh----------4
Jammu & Kashmir---------1
Karnataka-------------------18
Kerala--------------------------1
Madhya Pradesh-------------68
Maharasthra------------------35
Mizoram-----------------------1
Nepal---------------------------9
Orissa--------------------------10
Punjab------------------------48
Rajasthan---------------------53
Tamil Naidu-----------------19
Uttar Pradesh---------------131
West Bengal----------------14
The distribution of dealer’s network has helped company to provide sales &
services to its customers.
The company is catering to the market not only throughout India but also
various other countries like Nepal & Sri Lanka.
Sonalika Group believes in treating its employees with care and concern. For
an organization that is primarily made up of human resources, treating them
well and with respect is their utmost concern.
These tractors are also exported to various other countries also including
France, South Africa, Australia, Zimbabwe, Sri Lanka, Canada, Nepal, and
Bangladesh etc.
It is a matter of pride and honor for us that our Manufacturing Process, Quality
Control Systems and Research & Development facilities are ISO- 9001:2000
Certified by the Joint Accreditation System of Australia and New Zealand.
It bears testimony to the fact that company is having world-class R&D
facilities, maintaining
controls and systems of International Standards and Environmental norms.
These engines have been tested and certified by ARAI, Pune. United States
Environmental Norms Agency, Washington DC has also certified our Engines.
These certifications enabled SONALIKA Tractors to enter into World Market.
Sonalika International Tractors have also been approved for subsidy under
various schemes by Ministry of Agriculture, Govt. of INDIA. A number of
banks have approved Sonalika Tractor for financing and entering into a tie Up
for easy financing.
ITL went into collaboration with Renault agriculture of France in July 2000.
Renault Agriculture is a subsidiary of the Renault Group with 51% stake owned by
CLAAS Germany. Renault Agriculture is the largest tractor manufacturing company
in Europe. It produces tractors in the range of 50-250 HP, having worldwide
distribution ands sales network.
KEY FACTORS FOR SUCEESS-
The plant, being set up on a 100-acre plot, will have an automated assembly
line.
"The plant is being set up with a Rs.200 crore (Rs. 2 billion) investment and
the first vehicle will roll out in December,
The mid-segment Rhino will be attractively priced and its 6+1 gearbox would
make it unique among SUVs on Indian roads, all of which have 5+1 gears,
Mittal pointed out.
Sonalika has also tied up with Britain's largest independent power unit
manufacturer, Powertrain, to manufacture the engine for Rhino here. A few
engine components will initially be imported.
Sonalika has, in the last eight years, become one of India's top five tractor
manufacturers, selling 90,000 tractors powered by its in-house developed
engine.
AWARDS
Recently, the group also announced investments of Rs 1,150 crore in its two
subsidiaries —International Cars and Motors (ICML) and International
Tractors Ltd (ITL). Of the total, it would invest about Rs 700 crore on capacity
expansion, enhancing its design facility and development of a new sports
utility vehicle(currently it produce a multi-utility vehicle having brand name
Rhino).
METHODLOGY
Formal discussions
In this I have desined a questionnaire and collected the data related to the topic.
ARTICLES
Recruitment and Selection
By Duncan Brodie
One of the most important decisions facing any organisation is recruiting the right
people. Some organisations appear to be highly effective while others struggle. So
how can you improve in this area?
Train Those Recruiting- Strange as it may seem, many organisations don't make the
investment to ensure that those faced with one of the most important decisions have
the right skills.
If you are going to get the right person for the job, you need to be clear on the skills,
qualifications, experience, personal attributes and qualities that the right candidate
will have.
Select The Most Appropriate Source For Securing Applicants -The key point here is
to be sure you are choosing the right place to advertise. Sometimes a local newspaper
will work. At other times, you may need to go to specialist publication or a
recruitment consultant.
Consider The Best Option For Selecting Candidates-In some cases you might just go
for a traditional interview and possibly add in a presentation. Other times you might
want to use assessment days.
Remain Open Minded -Often people jump to conclusions about candidates within
minutes. Remember some of the best candidates might take a few minutes to get
warmed up so don't discount people too quickly.
Recruiters often forget that the candidate is also making a choice about whether they
want to work in the organisation.
Give Feedback
Good candidates spend a lot of time preparing. Good employers will take the time to
provide good feedback to successful and unsuccessful candidates. Every time you are
involved in recruiting take time to reflect on your performance and process. What
worked well? What would make it more effective?
Remember at the end of the day you are making a major investment decision. Take
the time to make it as effective as possible.
As a result of selecting unqualified candidates, millions of dollars are lost every year
due to turnover, training, productivity, loss of revenue, lost business, and ultimately
unhappy customers.
You should be constantly looking for qualified candidates even though you may not
need anyone, someone on your team will eventually not meet your performance
objectives and ultimately impact the overall performance of the team and or the
company. Having a list of already screened and qualified candidates makes your job a
lot easier. Get referrals from your present staff, you should turn your best employees
into recruiters, typically people of similar capacity and skill sets stick together. Find
an influential person that can get names of qualified people, you can also ask referrals
from your clients, customers, and or vendors. These suggestions all make for a better
quality candidate for the selection process.
Recruiting and selecting the perfect candidate is a skill in itself. Properly preparing for
the hiring process is crucial for success. Outlining expectations, goals,
responsibilities, people managed, day to day activities, prerequisites for the job,
compensation, training etc. prior the initial interview will provide important details
that can be overlooked. You may also want to include a behavioral trait check list
which will help to determine the right fit for your team, this check list can include
items like persistence, decisiveness, ingenuity, poise, motivation, patience,
concentration, and should be rated from one through five, five being above average.
You cannot ignore conventional processes such as job postings or the classified
section, but be prepared to expand beyond this, particularly whenever you're
attempting to reach a higher caliber group of people who haven't been attained
through your conventional recruiting processes. With a dynamic, diverse and ever
changing work force, proper recruiting methods play an essential and almost critical
role to organizations that want to too attract the most favorable and most qualified
talent.
Being able to select and develop your team using the best recruiting methods and
selection process will put you on a path to success.
EFFECTIVE RECRUITMENT AND RETENTION OF
MINORITY RESEARCH PARTICIPANTS
Sonalika has a major challenge to hire good talent & more challenging is to
retain its current
talent.
In order to suggest best strategies for retention let understand what is Recruitment
Recruitment
Company tries to Attract the best Qualified individuals to apply for a given
Job.
MEHTODS –
1. Internal recruitment
2. External recruitment
Internal Recruitment
This refers to the filling of job vacancies from within the business -
where existing employees are selected rather than employing someone
from outside.
Internal vacancies are usually advertised within the company via a variety of
media:
External Recruitment
This refers to the filling of job vacancies from outside the business (contrast
with internal recruitment). Company is engaged in external recruitment because
it is growing strongly, or it operate in industries with high staff turnover.
There are several ways of looking for staff outside the business.
4, Job centres - These are paid for by the government and are responsible
for helping the unemployed find jobs or get training. They also provide a
service for businesses needing to advertise a vacancy and are generally
free to use.
SELECTION
Selecting a suitable candidate can be the biggest challenge for any organization.
The success of a sales organisation largely depends on its staff. Selection of the
right candidate builds the foundation of any organization's success and helps in
reducing turnovers.
Though there is no fool proof selection procedure that will ensure low turnover
and high profits, the following steps generally make up the selection
process for the right sales personnel -
SELECTION PROCESS-
Checking References
Most application forms include a section that requires prospective candidates to
put down names of a few references. References can be classified into - former
employer, former customers, business references, reputable persons.
Tests
Different types of tests are conducted to evaluate the capabilities of an applicant,
his behaviour, special qualities etc. Separate tests are conducted for various
types of jobs.
Job Offer
A candidate who clears all the steps is finally considered right for a particular
job and is presented with the job offer. An applicant can be dropped at any
given stage if considered unfit for the job. Only after successfully clearing all the
hurdles, an applicant can enjoy the feeling of being selected for a particular job.
Selection Methods-
Application forms
It complies with employment laws and is reviewed regularly and revised as necessary to
ensure legality. The form obtains the information necessary to determine if applicants
meet the minimum qualifications of the vacant position, as well as information to
determine if applicants meet veterans’ preference requirements.
Furthermore, the application form also contains a block where applicants sign certifying
that the information provided is true and acknowledging that inaccurate statements can
lead to rejection of their application, or if employed, to termination of their employment.
Interviews
A selection procedure designed to predict future job performance on the basis of
applicants' oral responses to oral inquiries.
Types of Interviews
VI. Oral Interview Boards This technique entails the job candidate giving oral
responses tojob-related questions asked by a panel of interviewers. Each
member of the panel then rates each interviewee on such dimensions as work
history, motivation, creative thinking, and presentation. The scoring procedure
for oral interview boards has typically been subjective; thus, it would be
subject to personal biases of those individuals sitting on the board. This
technique may not be feasible for jobs in which there are a large number of
applicants that must be interviewed.
Several trained observers and techniques are used. Judgments about behavior are
made and recorded. These judgments are pooled in a meeting among the assessors or
by an averaging process. In discussion among assessors, comprehensive accounts of
behavior, often including ratings, are pooled. The discussion results in evaluations of
the performance of the assessees on the dimensions or other variables.
Psychometric test
Psychometrics is the field of study concerned with the theory and technique of
educational and psychological measurement, which includes the measurement of
knowledge, abilities, attitudes, and personality traits. The field is primarily concerned
with the construction and validation of measurement instruments, such as
questionnaires, tests, and personality assessments.
Peer assessments-
Questionnaire-
2.How would you rate the turnover of staff in your organisation? (please
circle)
• High
• Medium
• Low
4. Does the recruitment and selection strategy differ for each category?
10,If you advertise a position in the newspaper, what paper do you use?
(please tick)
Local
Metropolitan daily
Suburban
CONCLUSION-
Sonalika is a very bi organization having number of employees workin in it.
In the company the turnover rate is medium.
There are many deparments in the company for which employees are required.
Like for production, h.r , finance, r& d, etc.
Company has to follow different selection and recruitment strategy for selection of
candidates. Like for production department it conduct physical tests and for r&d it
conduct mental ability tests.
For selection and recruitment a specific department (selection and recruitment cell) is
designed in human resource department.
Here a group of specialised person conduct interviews for the employees.
The h.r.d head mr. urvinder singh is responsible for all these activities.
Job description is used by the company. In job description , all specifications and
requirements of the job are provided. It contain qualification , work experience and
other skills required to perform the job. Job description helps a lot the company to
match candidates profiles with the job.
Job description is reviewed when the position become vacant after the
Retirement or leavin the job.
Advantages:
*Internal candidates are a known entity- ie; you know what you’re getting in advance
(less risk) and they have already survived your hiring filters
*Hiring internally helps contributes to good morale by emphasizing employee value
*Recruiting expenses are avoided
*Saves time- it’s easier to fill the lower positions than the higher ones
*Employees aren’t put off by hiring outside candidates as opposed to promoting from
within
Disadvantages:
*Not adding to your headcount to offset attrition or facilitate growth
*Missing an opportunity to contribute to company’s diversity
*By hiring internally you don’t take advantage of the:
**New ideas
**Resources
**Best practices
**Competitive intel
**New perspectives
**Clients or contacts that can accompany external new hire,
External source-
ADVANTAGES
-Outside people bring in new ideas
-Larger pool of workers from which to find the best candidate
-People have a wider range of experience
As for the success of the business it is very important to select best candidates for the
job. There are few suggestions for company.
1. company should also use t.v and head hunters for recruitment as it
provide more options.
A. Websites……
Answers.com
Google.com
Altavista.com
Sonalika.com