MENA Facebook Digest

Tracking Facebook Usage in the

Middle East & North Africa (MENA)

May 22, 2010

By: Abbas Alidina

[email protected]
www.twitter.com/AbbasAlidina
 1.0 Summary
About Us
The MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa
(MENA). The key findings of this report are:

• The MENA region is home to approximately a 10th of the world’s Facebook users. Currently, the
region has over 40 Million Facebook users, representing a market penetration of 11.5%.

• Over the last month, 1.64 Million people in MENA joined Facebook. This represents a one-month
growth rate of 4.3%.

• While the majority of MENA users browse Facebook in English, more than 3.6 Million users
browse in Arabic, representing 9.1% of the overall MENA Facebook user base.

• Facebook usage in MENA is dominated by Males. 60.7% of users are Males and 35.6% of users
are Females

• More than 26 Million Facebook users in MENA are between the ages of 18 and 34.

• 82.4% of the overall MENA Facebook user base is 18 years of age or older.

May 22, 2010 - Logicks.com 1

 2.0 Countries
About Us - MENA

Usage By Country

May 22, 2010 - Logicks.com 2

 2.0 Countries
About Us - MENA

2.1 Users and Penetration by Country

Facebook Market
Country Population Facebook Users
Penetration
Algeria 34,895,000 845,000 2.4%
Bahrain 791,000 215,000 27.2%
Djibouti 864,000 29,000 3.4%
Egypt 78,248,000 3,360,000 4.3%
Iraq 30,747,000 189,000 0.6%
Israel 7,532,000 2,901,000 38.5%
Jordan 6,316,000 884,000 14.0%
Kuwait 2,985,000 498,000 16.7%
Lebanon 4,224,000 931,000 22.0%
Libya 6,420,000 144,000 2.2%
Morocco 31,807,000 1,767,000 5.6%
Oman 2,845,000 152,000 5.3%
Palestine 3,935,000 179,000 4.5%
Qatar 1,409,000 373,000 26.5%
Saudi Arabia 25,721,000 2,267,000 8.8%
Tunisia 10,432,000 1,555,000 14.9%
Turkey 72,561,000 22,177,000 30.6%
United Arab Emirates 4,599,000 1,616,000 35.1%
Yemen 23,580,000 97,000 0.4%
Totals 349,911,000 40,179,000 11.5%

Facebook Market Penetration = (Facebook Users) / (Population)

May 22, 2010 - Logicks.com 3

 2.0 Countries
About Us - MENA

2.2 Number of Facebook Users by Country

Algeria
Bahrain
Djibouti
Egypt
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen

0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000

Number of Facebook Users

May 22, 2010 - Logicks.com 4

 2.0 Countries
About Us - MENA

2.3 Facebook User Distribution by Country

Bahrain Algeria Yemen United Arab Emirates
0.5% 2.1% 0.2% 4.0%
Djibouti
0.1%

Iraq Egypt
0.5% 8.4%

Israel
7.2%
Jordan
2.2%
Kuwait
1.2%
Lebanon
2.3%
Libya
0.4%
Morocco
4.4%
Oman
0.4%
Palestine
Turkey
0.4%
Qatar Saudi Arabia 55.2%
0.9% 5.6%

Tunisia
3.9%

May 22, 2010 - Logicks.com 5

 2.0 Countries
About Us - MENA

2.4 Facebook Market Penetration by Country

Algeria
Bahrain
Djibouti
Egypt
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

Facebook Market Penetration

May 22, 2010 - Logicks.com 6

 3.0 Growth
About Us (30 Days) - MENA

Growth By Country

May 22, 2010 - Logicks.com 7

 3.0 Growth
About Us (30 Days) - MENA
3.1 Facebook Growth and % Growth by Country (30 Days)
Country Growth (30 Days) % Growth (30 Days)
Algeria 88,000 10.4%
Bahrain 10,000 4.8%
Djibouti 4,000 14.1%
Egypt 322,000 9.6%
Iraq 42,000 22.2%
Israel 171,000 5.9%
Jordan 55,000 6.2%
Kuwait 31,000 6.3%
Lebanon 105,000 11.3%
Libya 18,000 12.3%
Morocco 99,000 5.6%
Oman 11,000 7.5%
Palestine 5,000 2.8%
Qatar 35,000 9.4%
Saudi Arabia 119,000 5.3%
Tunisia 40,000 2.6%
Turkey 317,000 1.4%
United Arab Emirates 153,000 9.5%
Yemen 15,000 15.5%
Totals 1,640,000 4.3%

May 22, 2010 - Logicks.com 8

 3.0 Growth
About Us (30 Days) - MENA
3.2 Facebook Growth by Country (30 Days)

Algeria
Bahrain
Djibouti
Egypt
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

1 Month Growth

May 22, 2010 - Logicks.com 9

 3.0 Growth
About Us (30 Days) - MENA
3.3 Facebook % Growth by Country (30 Days)

Algeria
Bahrain
Djibouti
Egypt
Iraq
Israel
Jordan
Kuwait
Lebanon
Libya
Morocco
Oman
Palestine
Qatar
Saudi Arabia
Tunisia
Turkey
United Arab Emirates
Yemen

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

1 Month % Growth

May 22, 2010 - Logicks.com 10

 3.0 Growth
About Us (30 Days) - MENA

Usage by
Gender, Language and Age

May 22, 2010 - Logicks.com 11

 4.0 Gender
About Us - MENA
4.1 Facebook Users by Gender

24,391,000

14,289,000

60.7%

35.6%

1,499,000
3.7%
Male Female Unspecified

May 22, 2010 - Logicks.com 12

 5.0 Language
About Us - MENA

5.1 Facebook Users by Language

9,391,000

3,815,000
3,659,000

73,000 38,000 19,000 3,000 3,000 1,000

English French Arabic Russian German Italian Spanish Swedish Hindi

May 22, 2010 - Logicks.com 13

 6.0 Age
About Us- MENA
6.1 Facebook Users by Age

16,296,000

10,391,000

7,044,000

4,197,000

1,455,000
438,000 370,000

0-17 18-25 26-34 35-44 45-54 55-64 65+

May 22, 2010 - Logicks.com 14

 7.0 Notes
About Us and Assumptions
• While there is no standard definition outlining the countries included in the Middle East &
North Africa (MENA), this report is based on the definitions provided by Wikipedia.
• Middle East: http://en.wikipedia.org/wiki/Middle_East
• North Africa: http://en.wikipedia.org/wiki/North_Africa

• Facebook user statistics are obtained directly from Facebook.

• Facebook Statistics: http://www.facebook.com/advertising

• Iran, Somalia, Sudan and Syria are excluded from this study because Facebook does not
provide user statistics for these countries.

• All country population estimates are obtained from Wikipedia.

• List of countries by population:
http://en.wikipedia.org/wiki/List_of_countries_by_population

• All population and Facebook user statistics are rounded to the nearest thousand.

May 22, 2010 - Logicks.com 15

 8.0 Questions
About Us and Comments

[email protected]
www.twitter.com/AbbasAlidina

May 22, 2010 - Logicks.com 16