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    History

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    nadeemKsays510
    The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney. It has grown to be one of the largest media and entertainment corporations in the world, owning 11 theme parks and several television networks. Walt Disney was involved in film, animation, and philanthropy before his death in 1966. His brother Roy went on to help complete Walt Disney World in Florida before retiring in 1971 and passing away shortly after. The Disney Company is involved in a wide range of media products including theme parks, television networks, magazines, books, films, music, and stores.

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    History

    Uploaded by

    nadeemKsays510
    372 views2 pages
    The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney. It has grown to be one of the largest media and entertainment corporations in the world, owning 11 theme parks and several television networks. Walt Disney was involved in film, animation, and philanthropy before his death in 1966. His brother Roy went on to help complete Walt Disney World in Florida before retiring in 1971 and passing away shortly after. The Disney Company is involved in a wide range of media products including theme parks, television networks, magazines, books, films, music, and stores.

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    The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney. It has grown to be one of the largest media and entertainment corporations in the world, owning 11 theme parks and several television networks. Walt Disney was involved in film, animation, and philanthropy before his death in 1966. His brother Roy went on to help complete Walt Disney World in Florida before retiring in 1971 and passing away shortly after. The Disney Company is involved in a wide range of media products including theme parks, television networks, magazines, books, films, music, and stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    372 views2 pages

    History

    Uploaded by

    nadeemKsays510
    The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney. It has grown to be one of the largest media and entertainment corporations in the world, owning 11 theme parks and several television networks. Walt Disney was involved in film, animation, and philanthropy before his death in 1966. His brother Roy went on to help complete Walt Disney World in Florida before retiring in 1971 and passing away shortly after. The Disney Company is involved in a wide range of media products including theme parks, television networks, magazines, books, films, music, and stores.

    Copyright:

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    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    HISTORY

    • The Walt Disney Company


    • The Walt Disney Company was founded on October 16 th 1923 by brothers Walt and Roy
    Disney.
    • It is one of the largest media and entertainment corporations in the world.
    • It’s owner of 11 theme parks and several television networks, including the American
    Broadcasting Company (ABC).
    • It had revenues Disney reported $36.1 billion in revenue in 2009, down 4.5% from 2008,  
    • The Disney Company
    The Disney Company are involved in and supply a range of media products:
    • Disney Resorts
    • Disney Channel
    • Disney Magazine
    • Radio Disney
    • Disney Books
    • Disney Films
    • Disney Stores
    • Walt and Roy Disney
    • Walter Elias Disney was born in 1901. He was involved in film and animation making, as well as
    being a philanthropist (someone who devotes a lot of their time and money to charitable
    causes).He died in 1966, aged 65, a few years before the Disney World project in Orlando was
    completed. After this Roy Disney renamed it Walt Disney World to make sure that no one would
    forget his brother.
    • Roy Olive Disney and was born in 1893 and was, with his brother Walt Disney, co-founder of the
    The Walt Disney Company.
    After Walt Disney World opened in 1971 Roy Disney retired.
    He died 2 months later, aged 78.
    Conclusion

     Disney is trying hard to use IT to take a strategic advantage. Disney IT driven CRM
    strategy is likely to give them edge against their rivals- Universal Parks & Resorts and
    Six Flags Inc. Also Disney provides a next generation use of IT to communicate with the
    customers and take care of their need.
     Technology alone is not going to solve the problem. Human infer-face is always required
    at a certain level. When the emotional attachment part comes IT cannot always give to
    advantage. Disney understands the difference between when to use IT and when to use
    human interface and this can be the one of the important challenges that Disney might
    face in the coming years.

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