UFone Presentation (HRM) Final

HUMAN RESOURCE
MANAGEMENT
Presented by:
Mohammed Faizan Qureshi ID: FA09-MM-0053
Furqanuddin ID: FA09-MM-0034 Submitted to:
Sajjad Ahmed ID: FA09-MM-0087 Miss Uzma Khan
Haris Owais ID: FA09-MM-0058
Ufone Head Office Islamabad
History of Ufone
• Pakistan Telecom Mobile Limited (PTML) is a wholly
owned subsidiary of Pakistan Telecommunication
Corporation Limited (PTCL) that started its
operations in January 2001 under the brand name
“Ufone”.
• As a result of PTCL’s privatization, Ufone became a

part of the Emirates Telecommunication Corporation
Group (Etisalat) in 2006.
Continue…
• Ufone has network coverage in 10,000 locations and
across all major highways of Pakistan.
• Ufone currently caters for International Roaming to

more than 260 live operators in more than 150
countries.
• Ufone also offers Pakistan’s largest GPRS &

blackberry Roaming coverage available with more
than 150 Live Operators across 105 countries.
Continue…
• More recently, Ufone has become a focused and
intensive leader in VAS, constantly introducing
innovative services, which have been the first of their
kind in the Pakistani cellular industry.
• As the world of telecommunications advances, Ufone

promises its customers to stay ahead, developing
and evolving, to go beyond their expectations,
because at Ufone, it’s all about U.
Mission Statement of a Company
To become the best cellular communication

option available in the country for
“U”
Vision Statement of Ufone
Ufone provides superior Service Quality to its customers.
We believe in creating superior values for our customers
and meeting their expectations, by listening to their
queries and understanding their needs, constantly
providing efficient customer service and optimized
solution with multiple communication modes and well
organized feedback.
We Commit “It’s all about U”

Structure of the Ufone
Board Of Directors
CEO
Project Director
Marketing
Customer Information Finance Engineering
& Care System
Sales
HR Business
Unit Quality
&
Assurance
Admin Khi/Lhr/Fsd
Departmentalization
Ufone has the best integration of eight departments
• Finance
• Engineering HR hires the best people to
work and adjust them into
• HR & Admin different departments according
to their specialization. HR
• Marketing & Sales conducting its best practices to
• Customer support recruit, train and motivate their
employees.
• IT
• Information system
• Quality Assurance
Human Resource Assessment
at Ufone
Qualified professionals from outside have been

hired/are in the process of being hired, primarily
to adopt customer-oriented approach with a view
to strengthening customers' loyalty as well as to
increase market share.
Human Resource Department at
Ufone
HR Department
Training Outsource
& HR Operation
Development Operations
Who reports to whom
Senior Manager HR
HR Manager
Assistant Manager HR
Senior HR Executive
HR Executive
Recruitment at Ufone
Before recruiting a new employee, management

checks whether there is a need to hire a new
employee for that particular job or whether it can be
incorporated into an existing employee’s job.
Recruitment in Ufone may be of internal or external
nature.
Internal Recruitment
In the case of internal recruitment people from

within the organization are promoted to fill the
vacant vacancy. The HR department and the relevant
department in which the vacancy exists, analyze
whether there an employee within the organization
exists, who most appropriately meets the
requirements of the particular vacancy
External Recruitment
If the organization feels that none of their current
employees can fill out the new vacancy then they
hire from external sources. In this case the human
resource management considers other departments
in the organization that might be interested in the
appointment in order to make it a joint effort. They
talk to relevant supervisors and especially to the
people the new person will work with. A set of
expert panelists is then selected from each relevant
department to interview applicants
Direct Applicants
Ufone maintains a data base system i.e. HRMS
(Human resource management system) for its
internal employees as well as the employees which
they will recruit in near future. In some case certain
some people just drop their CV’s at the head office.
And whenever there is an opening or a vacancy
occurs, the organization may call them for an
interview.
Referrals
By advertising a post internally Ufone gains an

added benefit, which is; the current
employees may pass the information on to
any interested friends and relations. Word of
mouth is also a valuable recruitment method
for them and they draw on all appropriate
contacts they have
Advertisements
The HR management has hired the services of

Interflow, an advertising agency, to propagate
their service and company for them. They are
also using the services of a web designer,
Eveready media, to post the advertisement of
the company on the Internet.
Private Employment Agency
The private Recruiting agencies collect

information from unemployed as well as
employed people about their skills and
experiences. These agencies attempt to find
some one suitable using its computerized
inventory database of suitable individuals. These
agencies charge Ufone for the referrals.
Through
Vendors(Outsourcing)
Ufone also do outsourcing for the purpose of

recruitment they hire firm, which will provide
employee Ufone to work in the organization, but
the employee will remain employee of that firm
not Ufone, and this is the most common method
followed by most of organization these days.
Lower management at Ufone is comes through
outsourcing.
Electronic Recruiting
• Ufone is make full fledge use of this new technology,
and it uses its own web page to advertise for new job
openings.
• Another aspect of the electronic recruiting is that

individuals don’t have to physically go to the head
office to drop their CV’s. They now can simply use
the e-CV format provided by Ufone on its home
page. The e-CV is then transferred to the relevant
database or the HR department.
Recruitment Procedure
• They look out for the following when reading an
application:
• How well-matched is the candidate to the
requirements
• Any unexplained employment gaps
• The quality of presentation
• How tailored the reply is to the particular job and
Ufone as an organization.
Replying To Candidates
The candidates that do not match the job are
contacted as quickly as possible and dealt with
courteously since the HR management believes in
the philosophy that these people, and their
relatives and friends, may be future customers or
acquaintances of potential, future applicants.
Those that match the job are called over to
undertake an on-line evaluation test.
Scheduling Interview
The candidates that pass the on-line evaluation test

are then called for interviews. A date and a time are
arranged and the candidate appears for the
interview. The questions of this interview are
designed especially for gauging the personality and
ability of the candidate.
Screening Process
The results are screened by a set of panelists in order

to minimize chances of error in selecting the
candidates. The HR management sometimes keeps a
small number of candidates in reserve.
Responsibilities of Ufone HR
Department
•Employment & recruiting

•Transfer, Promotion
•Training and Development
•Compensation Administration
•Health and Safety
•Employee relations
Continue…
• Benefits and Services
• Organization Planning
• Organization Development
• Human Resource Planning
• Equal Employment Opportunity
• Personnel Information Systems
• Personnel and Behavioral Research
Problems
Lack to follow due process policy. Due to
this they are losing their ace employees.
Due to lack of proper advertisement they

are unable to grab the best employees for
their organization.
They are not following the lead the

market pay strategies due to which they
are suffering from high turnovers
Thank U for your time 

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HUMAN RESOURCE

• As a result of PTCL’s privatization, Ufone became a

• Ufone currently caters for International Roaming to

• Ufone also offers Pakistan’s largest GPRS &

• As the world of telecommunications advances, Ufone

To become the best cellular communication

We Commit “It’s all about U”

Qualified professionals from outside have been

Before recruiting a new employee, management

In the case of internal recruitment people from

By advertising a post internally Ufone gains an

The HR management has hired the services of

The private Recruiting agencies collect

Ufone also do outsourcing for the purpose of

• Another aspect of the electronic recruiting is that

The candidates that pass the on-line evaluation test

The results are screened by a set of panelists in order

•Employment & recruiting

•Health and Safety

Due to lack of proper advertisement they

They are not following the lead the

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