The Victorian Fashion Era and Its Reform: Fashion Theory, Summer 2010 Prof. Bruno Lima Rebecca Glaser

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The Victorian Fashion Era and

its Reform
Fashion Theory, Summer 2010
Prof. Bruno Lima
Rebecca Glaser
The Victorian Era
• Stretched through the reign of
Queen Victoria (1837-1901)
• Beginnings of many artistic styles, social, political
and religious movements
• Time of “repression” and “prudishness”
• Very codified and strict in every area of life
• But also the beginning of the Modern Times
• Left marks in many areas of today’s life

Victorian Fashion
The Role of Women

• A woman’s place was the home


• Career for a woman was marriage
• “Groomed like a racehorse”
• Sing, play an instrument, speak some French/Italian
• Innocent, virtuous, biddable, dutiful, ignorant of
intellectual opinion
• Woman was expected to be weak, helpless, a fragile
delicate flower
 Reflected in their garments
Clothes as a Status Symbol
• Social differences were indicated
through
garments
• Wealthy wife dressed as her
husband’s social representative
• Etiquette rules
o Up to six (!) garment changes a
Working class women
day fifth-hand clothes or rags were
o 3 fashion seasons a year usual
o Occasion dictated clothes
(morning, walking, town, visiting,
receiving visitors, traveling,
shooting, golf, seaside, race,
concert, opera, dinner, ball,
mourning)
The Trouble with Fashion
• Tight fitting corset in a V-shape
emphasized small waist
• Gigot sleeves collapsed
• Collapsed sleeve much narrower
• Restrictive seam line on the dropped
shoulder
 Caused women to not move their arms. ”Increased
the appearance of demure, fragility, vulnerability,
helplessness.”
The Early Victorian Silhouette
• Bell shaped skirts  dome
shaped hobble skirts
• Stiffened linen with horse
hair, six petticoats (14 lbs)

• Evening dresses fully expose


a woman’s shoulders
• Exposure was restricted to
middle and upper classes!
• “The high water mark of
modesty would ebb after
sunset some six inches” C.W.
Cunnington
The Key to History: Form and Fashion

• http://www.mccord-museum.qc.ca/scripts/projects/CH/anim
CH.php?tourID=VQ_P2_17_EN&Lang=1&type=flash
The Victorian Dress Reform - How it
Relates to “Fashion Theory”
“No matter in which time period, the definite Essence of fashion is
Change.” (Kawamura)
“Fashion is an ideology of Social Change. Change must be
Possible and Desirable.” (Polhemus)
“A change in fashion is always initiated from the Upper Class.”
(Simmel)

“Anti-Fashion is as much a creature of fashion as fashion itself.


Whatever form anti-fashion takes it must via some symbolic device of
Opposition, rejection, Studied Neglect, parody,
satirization, etc. to the ascendant or “in” fashion of the time.” (Davis)
Starting a Reform – Amelia Bloomer

• Along with social reforms came an


attack of the whole concept of
fashion
• Amilia Bloomer, editor of “The Lily”
• Promoted idea that women should
abandon petticoats for baggy
trousers like those of Turkish women
or Central Asian women  Adopt
fashion concepts from other
cultures!
• Reached and gathered at ankles,
topped by a short skirt and vest
• Only worn by a minority
• After Bloomer’s death  Accepted
cycling wear
“Bloomers”
The Rational Dress Society (1881) – or why
we wear trousers today
• Drew attention to restrictive corsetry and the immobility caused by
fashions of the day
• Sold boneless stays and promoted fashions that did not deform the body
• No woman should have to wear more than 7 lbs of underwear
• There is no such thing as a good pregnancy corset
• Woman should participate in „healthy“ cycling (accidents)
• Rational dress (dual garment) was adopted 1895 by a handful of privileged
women!
• Lady Harberton was refused admittance for refreshments
at the coffee room at the Hautboy Hotel
 Lawsuit, public attention  Anti-Fashion becomes Fashion!
The Aesthetic Dress Movement
• Started in intellectual and artistic
circles
• Artificiality of fashionable dress
went against nature and thus
destroyed the beauty of a
woman's natural form
• Adopted a revival style of
romanticized medieval influences
and on draperies from old Greece
• Public could see historic and
aesthetic dress in paintings and on
women who attended exhibitions
at the Royal Academy, London
 Influence on interior design,
manners, lifestyle
The Impact of Dress Reform on Fashion

• All efforts towards reforming dress


had a lasting influence
• Loose full trouser style occasionally
sees revival as fashion today
• Modern pencil skirts derived from
hobble skirts
• Women became accustomed to
wearing more comfortable clothing
in their homes and during sports
• Actresses, dancers, and singers
wearing artistically designed dresses
on stage and in public
• Opened the way for haute couture
designers whose gowns reflected the
reform style, e.g. Jacques Doucet
and Lucille, Vionnet and Chanel.
Key Take-Aways for Fashion Theory
• Changes in society can trigger changes in fashion ( fashion as as an
ideology of social change)
• Fashion is more than just clothing, it is a large array of human activities,
beliefs and artifacts (Sumner)
• Every anti-fashion will become fashion at some point
• Different cultures have always been an inspiration for fashion
(“Bloomers”)
• The removal of rigid dress codes has enabled individual to use fashion as
a means for self-expression (which today is taken for granted)
• Fashion can be seen as a circle, trends will revive at some point
(“Aesthetic Movement”)
Sources
• Samantha Holland - Alternative femininities: body, age
and identity
• http://costume.osu.edu/exhibitions/reformingfashion
• http://www.fashion-era.com/aesthetics.htm
• Yuniya Kawamura – Fashion-ology
• http://www.victorianweb.org/art/costume/nunn5.html
• http://www.buzzle.com/articles/victorian-fashion.html
• Clothing as a Sign System
Questions?

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