M C P D: Ontgomery Ounty Lanning Epartment
M C P D: Ontgomery Ounty Lanning Epartment
M C P D: Ontgomery Ounty Lanning Epartment
June16,2010
MEMORANDUM
TO: HistoricPreservationCommission
FROM: ClareLiseKelly,ResearchandDesignationCoordinator
LisaMroszczyk,SeniorPlanner
HistoricPreservationOffice
SUBJECT:NominationfordesignationontheMasterPlanforHistoricPreservation:
FlowerTheaterandShoppingCenter(Resource#37/25)
______________________________________________________________________________________________________
STAFFRECOMMENDATION
RecommendtothePlanningBoardandCountyCouncilthattheFlowerTheaterandShoppingCenter
(Resource#37/25)bedesignatedontheMasterPlanforHistoricPreservation.Recommendtothe
PlanningBoardthattheresourcebeaddedtotheLocationalAtlasandIndexofHistoricSitesasaninterim
measureuntilitsevaluationforMasterPlandesignationiscomplete.
BACKGROUND
TheHistoricPreservationCommissionhasthepoweranddutytoresearchhistoricresourcesand
recommendtotheplanningboardthatcertainofthembedesignatedashistoricsitesordistrict.To
supportthiseffort,staffconductsresearchandinitiatesamendmentstotheMasterPlanforHistoric
Preservation.Amendmentsmaybegeneratedaspartofanareamasterplan,oraspartofanongoing
evaluationoftheLocationalAtlas,orthroughnominationsbythepublic.
ThePlanningDepartmentisscheduledtoupdateaportionoftheEastSilverSpringMasterPlan,knownas
theLongBranchSectorPlan.TheFlowerTheaterandShoppingCenterislocatedwithintheLongBranch
SectorPlanboundary.Theplanisbeing
updatedinpartduetotheproposed
PurpleLineoftheMetrosystem.The
purplelineLocallyPreferredAlternative
alignmentcallsforthepurplelinetopass
adjacenttothehistoricresourceunder
review,withastationlocatednearbyon
ArlissStreetatPineyBranchRoad.
AlthoughtheFlowerTheaterand
ShoppingCenterisnotcurrently
FlowerTheater/ identifiedontheLocationalAtlasand
ShoppingCenter IndexofHistoricSites,theEastSilver
SpringMasterPlanof2000,thecurrent
masterplanforthisarea,identifiedthe
FlowerTheaterasapotentialhistoric
resourcethatmeritedevaluation(p33of
theplan)..PlacementontheLocational
Atlasgivestheresourcesinterim
BASEMAP,LONGBRANCHSCOPEOFWORK,12010
1
protectionuntilsuchtimeastheymaybedesignatedontheMasterPlanforHistoricPreservation.That
interimprotectionistheMoratoriumonAlterationorDemolitionprovisionofthePreservationOrdinance
(Sec24A10).ThePlanningBoardhastheauthoritytoaddresourcestotheLocationalAtlas.
TheHPCsevaluationandrecommendationontheFlowerTheaterandShoppingCentersnominationwill
beincorporatedintotheLongBranchSectorPlanPublicHearingDraftAmendment,whichthePlanning
Boardwillreviewatapublichearingandworksession.ThePlanningBoardwillthentransmitits
recommendationsontheLongBranchSectorPlantotheCountyCouncil.TheCountyCouncilmakesthe
finaldecisionondesignationofhistoricsites.
IncludedwiththisstaffreportistheMarylandHistoricalTrustinventoryform(researchform),with
photographsandmaps.
DISCUSSION
TheresearchformdocumentsthehistoricalandarchitecturalsignificanceoftheFlowerTheaterand
ShoppingCenter.Stafffindstheresourceiseligiblefordesignationunderthecriteriaasdescribedbelow:
TheresourcemeetsthefollowingcriteriaoftheMontgomeryCountyPreservationOrdinance,Chapter
24A3:
1a. Thehistoricresourcehascharacter,interest,orvalueaspartofthedevelopment,heritage
orculturalcharacteristicsoftheCounty,State,orNation.
After World War II, Montgomery County entered a period of rapid expansion and prosperity. The Flower
Theater and Shopping Center was constructed in response to an influx of government workers seeking
housing in the new residential subdivisions in East Silver Spring and North Takoma Park and who desired
local access to goods and services. The Flower Theater and Shopping Center represents the shift away from
downtown commercial centers to the suburbs and the increased emphasis on family.
2a.Thehistoricresourceembodiesthedistinctivecharacteristicsofatype,periodormethod
ofconstruction.
The Flower Theater and Shopping Center represents the neighborhood shopping center type that developed
in the 1930s and became more prevalent after World War II. Like the Silver Theatre and Shopping Center,
the Flower Theater and its flanking commercial structures were integral to the overall success of the
shopping center. With its strong geometric and streamline forms, reeded limestone pillars, zig-zag cornice
line, neon sign and triangular marquee, the theater is an intact representative example of an Art Deco movie
theater, a type that was characteristic of the second quarter of the twentieth century. The associated
shopping center buildings, adorned with complementary late Art Deco motifs, generally retain a high level
of integrity of form, and for some of the buildings, materials.
2b.Thehistoricresourcerepresentstheworkofamaster.
John J. Zink was one of the great movie theater architects of the 20th century having designed more
than 200 theaters in Maryland, Washington, DC, Virginia and Delaware. Zink was born in Baltimore
in 1895 and trained at the firm of Wyatt and Nlting and with renowned theater architect Thomas
Lamb. Zink was known for his functional Art Deco and Streamline designs. Several of Zinks
theaters in Washington, DC, the Atlas (1938), Senator (1942) and MacArthur (1946), are designated
District of Columbia historic sites. Zinks 1939 Senator Theater in Baltimore is listed on the National
Register of Historic Places and on the Baltimore City Landmarks List. The Flower Theater is one of
two known movie theaters designed by Zink in Montgomery County. Zinks 1935 Milo Theatre in
Rockville was demolished in the 1960s. The Flower Theater is the last theater in this area designed by
Zink that remains largely intact.
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2e.Theehistoricre esourcereprresentsane
establisheda andfamiliarrvisualfeattureofthe
neighbborhood,com mmunity,orrCountyduetoitssingu ularphysicaalcharacterristicorland dscape.
The Floower Theater and Shoppingg Center markks an importaant commerciaal center at thhe intersectionn of
Flower Avenue and Piney
P Branchh Road. The two-story
t Artt Deco movie theater and associated
a onee-story
shoppinng center is a landmark in the
t communitty and serves as the focal point
p of the suurrounding coommunity.
PeriodofSignificance
Theperiod nceforthereesourceis1950to1978.Theresearch
dofsignifican hformindicaatesthatthetheater
andshoppiingcenteren nteredaperio odofdeclineestartingintthelate1970
0sandsignifiicantmodificcationsto
partsoftheeresourceweremadestaartingatthatttime.Itisreecommendedthatthosestructuresw withlow
materialanndarchitectu uralintegrity
yshouldbetrreatedwithm morelenienccythanthoseewithhighorr
moderateintegrity.
High
hmaterialand Moderate maaterialand Lowmatterialandarchiteecturalintegrity
y,
arch
hitecturalintegriity
architecturallintegrity originalscaleandformm
maintained
ANNOTATEDSANBORNFIREINSURANCEM
MAP
3
EnvironmentalSetting
Therecommendedenvironmentalsettingisapproximately2.4acresboundedbyPineyBranchAvenueon
thesouthandFlowerAvenuetothewestandincludespartoflot20and21onblock1ofJamesH.Cissels
AdditiontoSilverSpring.
ENVIRONMENTALSETTING:FLOWERTHEATERANDSHOPPINGCENTER
Environmental
Setting
CONCLUSION
StaffrecommendstheFlowerTheaterandShoppingCenter(Resource#37/25)bedesignatedonthe
MasterPlanforHistoricPreservation.Stafffindsthatthe building is historically and architecturally significant
meeting Criteria 24A3(b)(1)a.,(2)a.,(2)b.and(2)e. as outlined in this report. Staffalsorecommendsthis
resourcebeplacedontheLocationalAtlasandIndexofHistoricSitesasaninterimmeasureuntilits
evaluationforMasterPlandesignationiscomplete.
Attachment:
FlowerTheaterandShoppingCenterMIHPForm,#37/25