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    A Fairness Cream For The Third Gender: Transfair

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    Arnab Das
    TransFair : A Fairness Cream For the Third Gender PREPARED BY: ARNAB DAS (09DF012), ARUNJYOTI MUKHERJEE, AVIJIT GHOSH, AVINASH KUMAR, CHAKRADHARA PANDA. Target customers Sizeable population of 2. Million in India and 90 million in the world. Largely untapped market. Need to maintain good looks to fit their job profile.

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    A Fairness Cream For The Third Gender: Transfair

    Uploaded by

    Arnab Das
    128 views13 pages
    TransFair : A Fairness Cream For the Third Gender PREPARED BY: ARNAB DAS (09DF012), ARUNJYOTI MUKHERJEE, AVIJIT GHOSH, AVINASH KUMAR, CHAKRADHARA PANDA. Target customers Sizeable population of 2. Million in India and 90 million in the world. Largely untapped market. Need to maintain good looks to fit their job profile.

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    TransFair : A Fairness Cream For the Third Gender PREPARED BY: ARNAB DAS (09DF012), ARUNJYOTI MUKHERJEE, AVIJIT GHOSH, AVINASH KUMAR, CHAKRADHARA PANDA. Target customers Sizeable population of 2. Million in India and 90 million in the world. Largely untapped market. Need to maintain good looks to fit their job profile.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    128 views13 pages

    A Fairness Cream For The Third Gender: Transfair

    Uploaded by

    Arnab Das
    TransFair : A Fairness Cream For the Third Gender PREPARED BY: ARNAB DAS (09DF012), ARUNJYOTI MUKHERJEE, AVIJIT GHOSH, AVINASH KUMAR, CHAKRADHARA PANDA. Target customers Sizeable population of 2. Million in India and 90 million in the world. Largely untapped market. Need to maintain good looks to fit their job profile.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    TransFair : A Fairness Cream

    For the Third Gender

    PREPARED BY:

    ARNAB DAS (09DF012)


    ARUNJYOTI MUKHERJEE (09DF014)
    AVIJIT GHOSH (09DF016)
    AVINASH KUMAR (09DF018)
    CHAKRADHARA PANDA (09DF020)
    For Women For Men
    A PRODUCT OF INNOVATIVE BEAUTY SOLUTIONS PVT LTD
    Hormonal composition
    and gene differ from
    homogenous family.
    Target Customers
    • Specially designed for our
    respected members of the
    third gender.
    • Sizeable population of 2.5
    million in India and 90
    million in the world.
    • Largely untapped market.
    • Many of them reaching new
    heights of success.
    • Most are public performers
    and entertainers.
    • Need to maintain good
    looks to fit their job profile.
    Distribution Channels
    • Stalls in railway
    stations.

    • At retail stores in
    selected locations.

    • By telemarketing and
    internet selling.

    • Existing Buyers
    Cost Analysis
    Particulars Amount
    (In Crores)
    Operating Cost 5.00
    Administration Cost 0.20
    Promotion Expenses 0.20
    Selling & Distribution Cost 0.70
    Advertisement Expenses 0.30
    R&D Cost 2.00
    Sundry Expenses 0.10
    Total 8.50
    • Capital Investment
    – Copyright – 1 Crore
    – R&D – 2 Crores

    • Working Capital Required


    – Approx – 6 crores

    • Expected ROI – 15%


    Quotation
    Notice Inviting Quotation
    On behalf of Innovative Beauty Solutions Pvt Ltd, sealed quotations are
    invited for the industrial customers from manufacturer or their authorized
    stockist for distributorship and bonafide agencies having previous
    experience in this type of product.

    Serial Name Of the Work Date of Date of Opening


    No Organisation Submission of of Quotation
    Quotation

    1 Distributorship 21.03.2010 22.03.2010


    (Upto 5 pm) ( 3 pm at Board
    Room)
    Attributes of Salesperson

    • They must be friendly and approachable


    • They must always be polite
    • Should be sensitive towards the
    community
    • They should have a pleasant personality
    • Educate the customer, offer an opinion
    or have a clear recommendation
    PROMOTIONAL STRATEGIES
    1. ADVERTISING
    2. PUBLIC RELATIONS
    3. SALES PROMOTIONALS
    4. PERSONAL SELLING
    5. AIDA COMMUNICATION MODEL
    PUSH STRATEGY
    PRICING STRATEGIES
    PRODUCT TYPES UNITS MAXIMUM RETAIL CASE
    PRICE RATE
    TRANSFAIR (SACHET 15gm) 120 Pcs. Rs 5/- Rs 500

    TRANSFAIR (50 gm TUBE) 40 Pcs. Rs 25/- Rs 750

    TRANSFAIR (100 gm TUBE) 25 Pcs. Rs 45/- Rs 1000

    SCHEME SLAB DISCOUNT RATE


    1 CASE – 10 CASES 5%
    11 CASES – 15 CASES 7.5%
    16 CASES AND ABOVE 10%
    • NO DISCOUNT ON PURCHASE OF TRANSFAIR (SACHET 15gm)
    • Extra Cash Discount of 1% will be allowed

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