Scribd Logo
Upload

Welcome to Scribd!

  • 98 views

    Tata - Jaguar - Land Rover Deal: Presented By: Swati Chaudhry

    Uploaded by

    swati
    Tata Motors acquired Jaguar and Land Rover from Ford in 2008 for $2.3 billion. Ford was struggling with large losses from Jaguar and wanted to focus on its core American brands. Tata saw an opportunity to participate in the growing luxury and SUV segments by adding Jaguar and Land Rover to its portfolio. The deal gave Tata ownership of the brands and manufacturing plants in the UK. Shortly after the acquisition, both Jaguar Land Rover and Tata Motors began posting profits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Tata - Jaguar - Land Rover Deal: Presented By: Swati Chaudhry

    Uploaded by

    swati
    98 views10 pages
    Tata Motors acquired Jaguar and Land Rover from Ford in 2008 for $2.3 billion. Ford was struggling with large losses from Jaguar and wanted to focus on its core American brands. Tata saw an opportunity to participate in the growing luxury and SUV segments by adding Jaguar and Land Rover to its portfolio. The deal gave Tata ownership of the brands and manufacturing plants in the UK. Shortly after the acquisition, both Jaguar Land Rover and Tata Motors began posting profits.

    Original Title

    Tata Jlr Final

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Tata Motors acquired Jaguar and Land Rover from Ford in 2008 for $2.3 billion. Ford was struggling with large losses from Jaguar and wanted to focus on its core American brands. Tata saw an opportunity to participate in the growing luxury and SUV segments by adding Jaguar and Land Rover to its portfolio. The deal gave Tata ownership of the brands and manufacturing plants in the UK. Shortly after the acquisition, both Jaguar Land Rover and Tata Motors began posting profits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    98 views10 pages

    Tata - Jaguar - Land Rover Deal: Presented By: Swati Chaudhry

    Uploaded by

    swati
    Tata Motors acquired Jaguar and Land Rover from Ford in 2008 for $2.3 billion. Ford was struggling with large losses from Jaguar and wanted to focus on its core American brands. Tata saw an opportunity to participate in the growing luxury and SUV segments by adding Jaguar and Land Rover to its portfolio. The deal gave Tata ownership of the brands and manufacturing plants in the UK. Shortly after the acquisition, both Jaguar Land Rover and Tata Motors began posting profits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 10

    TATA -JAGUAR -LAND ROVER DEAL

    Presented by:
    Swati Chaudhry
    Introduction

    • Location: Mumbai, • Location: Dearborn, Michigan


    Founded: 1903 by Henry Ford
    India (HQ) •

    • Competitors: General Motors,


    • Founded: J R D Tata in Toyota
    1945 • Brand names: Volvo, Mazda,
    Jaguar and Land Rover
    • Competitors: Maruti, • CEO: Alan Mulally
    M&M, Ashok Leyland
    • Brand names: NANO,
    Starbus
    • CEO: Ratan Tata
    Why did Ford sell?
     Reports said, losses at Jaguar stood at US$ 715 million in 2006.

     Even though LR made 18% profit, nevertheless it is not


    what Ford wanted.

     Bringing down production costs and turning around the


    company successfully-challenge for Ford.

     Ford made the heaviest loss in 2006 i.e. $12.6 billion in


    its 103-year history.
    Why did Tatas acquire JLR?
     Long term strategic commitment to automotive
    sector.

     Opportunity to participate in two fast growing


    auto segments.

     Land rover provides a best option for Tata


    Motors SUV segment.

     Tata can broaden the brand portfolio by Jaguar,


    that offers a range of Luxury cars
    Tata Motors– JLR Deal Process

    12/06/2007- Announcement from Ford that it plans to sell


    Land Rover and Jaguar.

    August 2007 - Major bidders were identified.


    Tata Motors
    M&M
    Ceribrus capital Management
    TPG Capital
    Apollo Management
    Key Points…
     The deal finalised for $2.3 billion.

     TAMO gets access to manufacturing plants in UK, all intellectual property


    rights, 2 advanced design centers in UK and worldwide network of National
    Sales Companies.

     Contribution of $600 million by Ford to JLR pension plans.

     David Smith, the acting CEO of JLR, will continue his position.
    NEW IDENTITY
    TATA’s “JaGuar and LandRover” ……
    Result..
    • JLR posts $60m profit
    with Jaguar volumes up
    by 11.5% after strong
    demand for its XF model.

    • Tata Motors reports a net


    profit of Rs. 400.14
    crores in December 2009
    quarter.
    Thank You!!!

    You might also like