Kentucky Fried Chicken (KFC) Is A

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Kentucky Fried Chicken (KFC) is a fast food restaurant chain that specializes in fried

chicken and is headquartered in Louisville,Kentucky, United States. It is the world's second


largest restaurant chain (as measured by sales) after McDonald's, with almost 20,000 locations
globally in 123 countries and territories as of December 2015. The company is a subsidiary
of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his
roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the
potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise
opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the
market by challenging the established dominance of the hamburger. By branding himself as
"Colonel Sanders", Harland became a prominent figure of American cultural history, and his
image remains widely used in KFC advertising. However, the company's rapid expansion
overwhelmed the aging Sanders and, in 1964, he sold it to a group of investors led by John Y.
Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in Canada,
the United Kingdom, Mexico, andJamaica by the mid-1960s. Throughout the 1970s and 1980s,
KFC experienced mixed fortunes domestically, as it went through a series of changes in
corporate ownership with little or no experience in the restaurant business. In the early 1970s,
KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food
and tobacco conglomerate, who sold the chain toPepsiCo. The chain continued to expand
overseas however, and in 1987 KFC became the first Western restaurant chain to open in China.
The chain has since expanded rapidly in China, which is now the company's single largest
market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later
changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11
herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions
of fried chicken are served in a cardboard "bucket", which has become a well known feature of
the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s,
KFC has expanded its menu to offer other chicken products such as chicken fillet
burgers and wraps, as well as salads and side dishes, such as French fries and coleslaw,
desserts, and soft drinks, the latter often supplied by PepsiCo. KFC is known for its former and
currentslogan "Finger Lickin' Good", which was replaced by "Nobody does chicken like KFC" and
"So good" in the interim.

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