National Tobacco Control Strategy Philippines

PHILIPPINE NATIONAL
TOBACCO CONTROL STRATEGY (2011-2016)
CONTENTS
PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY
6 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES
EXECUTIVE SUMMARY
oncommunicable diseases (NCDs) are dened as diseases of long duration and are
generally slow in progression. They are the leading causes of adult mortality and morbidity worldwide.1
The UN Member States recognize the challenge imposed by noncommunicable diseases

(NCDs) rising in epidemic proportion and having a direct impact on social and economic
development, contributing to poverty, and threatening the achievement of Millennium Development Goals (MDGs). In September 2011, the UN Summit on NCDs released a statement
in the Political Declaration of the United Nation on the Prevention and Control of Noncommunicable Diseases, where member States realized the need to tackle cancer and other
NCDs on a global scale. Among the interventions identied were the multi-sectoral responses and the integration of NCD policies and programmes into the broader health and
development agenda.2
In the Philippines, chronic noncommunicable diseases also dominate the major causes of
death. In 2004, the Department of Health (DOH) data3 showed that the ten top causes of
deaths were diseases of the heart; diseases of the vascular system; malignant neoplasm;
pneumonia; accidents; tuberculosis; chronic lower respiratory diseases; diabetes mellitus;
certain conditions originating in the perinatal period; and nephritis and nephrosis. Among
these, tobacco contributes to, or aggravates all of the causes except for accidents and nephritis.4
Noncommunicable Diseases in the Southeast Asia Region: 2011 Situation and Response
UN Summit on NCDs-Political Declaration, September 2011
3
Health Statistics, Department of Health (DOH-NEC 2004)
4
Tobacco in the Philippines: Comprehensive Country Prole (Draft.) July 2010
2
PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 7
Globally, tobacco use is the leading preventable cause of death and its effects health, social,
and economic are devastating. In the Philippines, the annual productivity losses from premature deaths for four smoking-related diseases - lung cancer, cardiovascular diseases, coronary
artery disease, and chronic obstructive pulmonary diseases ranged from US$ 65.4 million to
US$ 1.08 billion using the conservative Peto-Lopez estimates (Tobacco and Poverty Study in
the Philippines, GATS 2009). If current global trends continue, it is likewise estimated that tobacco will kill more than eight million people annually by 2030, with three-quarters of deaths
being in low and middle-income countries.5
According to the World Health Organization (WHO), one-third of the worlds smokers reside in
the Western Pacic Region (WPR), which comparatively has the greatest number of smokers
among the other ve WHO regions.5 The Philippines, being a tobacco-growing country, is one
of the countries in the Western Pacic Region with high prevalence of tobacco use. The 2009
Philippines Global Adult Tobacco Survey (GATS) shows that overall, 28.3% (17.3 million) of the
population aged 15 years old and over in the Philippines currently smoke tobacco.6
The Philippines started tobacco control efforts in 1987 and since then, despite the strong lobbying of the tobacco industry, the country successfully passed the Republic Act 9211 (Tobacco Regulation Act of 2003) on June 23, 2003 as the rst comprehensive national legislation
on tobacco control. Among the main thrusts of the law are: (a) Promotion of a healthful environment; (b) Dissemination of information regarding the health risks associated with tobacco
use; (c) Regulation and subsequent ban of all tobacco advertisements and sponsorships; (d)
Regulation of the labeling of tobacco products; and (e) Protection of the youth from starting a
life-long addiction to tobacco use by prohibiting the sale of tobacco products to minors.
The WHO WPR had also developed the rst Regional Action Plan (RAP 1990-1994) for the
Tobacco Free Initiative in the early 90s. Since then, there has been a continuous progress in
tobacco control initiative in the Region highlighted by the entry into force of the WHO Framework Convention on Tobacco Control (WHO-FCTC) in 2005.
The Philippines, being in the WPR and an eligible Party to the WHO-FCTC, is obligated to
implement the treaty in order to realize the vision of the people, the communities, and the
environments in the Region to be freed from tobacco.5 The Philippines became a signatory
to FCTC on September 23, 2003. The Senate of the Philippines, in turn, ratied this treaty on
June 06, 2005.
From the treatys rst preambular paragraph, which states, the Parties to this Convention
are determined to give priority to their right to protect public health, the treaty has been
the most widely embraced treaty in the history of the United Nations that acknowledges the
5
6
Regional Action Plan for Tobacco Free Initiative in Western Pacic Region, 2010-2014
Philippines 2009 Global Adult Tobacco Survey (GATS)
right of all people to the highest standard of health.7 Now with 174 countries as parties to the
convention (WHO-FCTC report, 2012), the treaty focuses on marketing bans, public awareness,
raising taxes, preventing sales to minors, and control of the illicit trade of tobacco products.8
The full implementation of the WHO-FCTC can only be achieved through engagement of all
relevant sectors of government, civil society, and non-government organizations to take action within their social, cultural, occupational, and political networks and spheres of inuence.5
Through a national initiative between May 3 and 12, 2011, a group of 14 national, international,
and WHO health experts, in collaboration with a team from the DOH, held individual interviews
with 128 individuals representing 78 institutions in order to assess the countrys tobacco control efforts in implementing the WHO-FCTC.9
The assessment team reviewed the existing tobacco epidemiologic data as well as the status
and present development efforts of key tobacco control measures undertaken by the government in collaboration with other sectors. The assessment team has perceived the following to
be the most signicant challenges to continued progress of tobacco control in the Philippines:
(1) Cigarettes are highly affordable in the Philippines, largely due to low taxes and a complex
tax structure; (2) Effective local government efforts for creating smoke-free environments exist and non-governmental organizations are making important contributions; (3) The lack of
a coordinated national cessation infrastructure/system and cessation providers hampers the
implementation of the national cessation policy; (4) Mass media activities are irregular and use
weak, ineffective content; (5) Graphic health information on all tobacco packages (introduced
by DOH AO 2010-0013) can be implemented even though court cases are pending; and (6)
The National Tobacco Control Strategy (NTCS 2011-2016) and Medium Term Plan (MTP 20112013) are still to be developed.9
Following the National Capacity Assessment for Tobacco Control, the Philippine National Tobacco Control Strategy for 2011-2016 (NTCS 2011-2016) was developed by the team of experts
from the Department of Health and other sectors of the government, with the structure and
content of the plans being consistent with the strategic approach of the WHO-FCTC. The Vision is to achieve and reinforce a social environment that will help build a Tobacco-free Philippines: Healthier People, Communities, and Environments through well-planned and denite
strategies; and the Mission is to advocate, enable, and mobilize multi-sectoral support for
stronger tobacco policies and programs in line with the WHO-FCTC.
The three main Strategies are to focus on the following: (1) promote and advocate for the
complete implementation of WHO-FCTC in the country; (2) mobilize for public action; and
(3) strengthen the organizational capacity. The rst strategy will largely be dependent on the
Manual for the Implementation of RA 9211 (Tobacco Regulation Act of 2003), UP College of Law Development Foundation, 2010
Council on Foreign Relations: Global Action on Non-Communicable Diseases, September 2011
9
Joint National Capacity Assessment on the Implementation of Effective Tobacco Control Policies in the Philippines, May 2011
8
two other strategies. Specic strategies under strategies 2 and 3 were determined based on
the gaps identied by the following: a) National Capacity Assessment team; b) the WHO-RAP
country actions and indicators; and c) WHO-MPOWER package, the last item of which refers
to a series of six proven policies aimed at reversing the global tobacco epidemic.
Under Strategy 2, sub strategies were laid down on: (1) Legislation and Policies; (2) Tobacco
Taxation; (3) Governance and Local Enforcement; and (4) Alliances and Partnerships.
As for Strategy 3 the NTCS species the following: (1) Investment Planning and Resource
Management (Medium term Plan on Tobacco Control); (2) Leadership Training and Human
Resource Development; (3) Surveillance, Monitoring and Knowledge Management; (4) Public
awareness, education, communication and advocacy; and (5) Smoking cessation and tobacco
dependence treatment.
The National Tobacco Control Strategy reects the governments political commitment for
the complete implementation of the WHO-FCTC to protect public health from the devastating effect of tobacco use; it builds on the premise that future generations of Filipinos will be
given the right to live in a protected environment and communities freed from the bondage of
tobacco use and relieved from the socio-economic burden of tobacco-related diseases.
INTRODUCTION
CONCEPT AND RATIONALE
he World Health Organization (WHO) estimates that about 4 million people die every
year of tobacco-related diseases.10 If current global trends continue, it is estimated that
tobacco will kill more than eight million people annually by 2030, and three-quarters of
these deaths will be in low and middle-income countries.11
One-third of the worlds smokers reside in the Western Pacic Region (WPR), which comparatively has the greatest number of smokers among the other ve WHO regions.5 The
Philippines, being a tobacco growing country, is one of the countries in the Western Pacic
Region with high prevalence of tobacco use with over 81 billion cigarettes being sold in the
Philippines in 2008.2
The many social, economic, and health burdens from tobacco use pose a major challenge
to the Philippine government to strengthen its tobacco control efforts. Tobacco kills approximately 87,600 Filipinos per year (240 deaths every day), one-third of them men in the
most productive age of their lives.9 In 2005, the economic costs of tobacco use were over
PHP148 billion while the revenue from tobacco industry was about PHP25.65 billion.9
All eligible parties in the WPR have ratied the WHO Framework Convention on Tobacco
Control (WHO-FCTC), the rst public health treaty negotiated under the auspices of WHO.
The treaty is an instrument that reaffirms the right of all people to the highest standard of
health (Preamble to the Constitution of the WHO, 1946).
10
11
Advancing Tobacco Control through Evidence-Based Programs, CDC, 2010

Tobacco Burden Facts in the Philippines, 2008
The Philippines, being an eligible Party in the WPR, is bound to meet the obligations to the
WHO-FCTC and to develop an effective national tobacco control program. The Philippine National Tobacco Control Strategy is the countrys response to protect public health from the
damaging effects of tobacco use. The time to act is NOW.
Prevalence of Tobacco Use in the Philippines

Overall, 28.3% (17.3 million) of population aged 15 years old and over currently smoke tobacco. Of
these, 14.6 million (47.7%) are men, and 2.8 million (9.0%) are women. The 2007 Philippine Global
Youth Tobacco Survey (GYTS) further shows that about 27.3% currently use any tobacco product
(34.4%, men and 19.6%, women).12
Exposure to secondhand smoke (SHS) is likewise high. In the Philippine GATS 2009 survey,
among the 61.3 million adults aged 15 and older, 48.8% (29.8 million) claimed to allow smoking in their home; while in the GYTS 2007 survey, it shows that 57.8% of youths live in homes
where others smoke in their presence, and another 67.9% are around others who smoke in
places outside their home.13
Among those who work indoors or in enclosed areas, 36.9% (6.1 million) were exposed to
SHS at work, including 30.8% (3.7 million) non-smokers. In public transport, exposure to SHS
was 55.3%; in restaurants, 33.6%; in government buildings, 25.5%; and in health care facilities,
7.6%.14
Cigarette smoking has a wide range of effects, for it affects not only the smoker, but secondhand smokers as well.
Health Effects of Tobacco Use: Morbidity and Mortality of

Tobacco-Related Diseases
Four main diseases are generally considered to dominate NCD mortality and morbidity: (1)
cardiovascular diseases (including heart disease and stroke); (2) diabetes; (3) cancers; and
(4) chronic respiratory diseases, including chronic obstructive pulmonary disease (COPD) and
asthma. These four NCDs are caused, to a large extent, by four modiable behavioral risk factors: tobacco use, unhealthy diet, physical inactivity, and harmful use of alcohol.15
Among the identied risk factors contributing to NCDs, tobacco is considered responsible for
more than two-thirds of lung cancer; 40% of chronic respiratory diseases; and 10% of cardio-
12
Philippines Global Youth tobacco Survey (GYTS)

Ibid.
14
Ibid.
15
13
vascular diseases. An estimated six million people die from tobacco use each year, causing
nearly 10% of all deaths worldwide, two million more than AIDS, malaria, and tuberculosis
combined.16
Smoking kills up to half of all lifetime users.17 It is an epidemic that kills ten Filipinos every
hour.18 Tobacco use was responsible for over 58 thousands deaths or nearly 12% of all deaths
in the Philippines in 2004, according to the WHO calculations. Almost 80% of these deaths
caused by tobacco was among men.19 An estimated 6-8% of all deaths in the country are
attributable to the four tobacco-related diseases causing between 23,000-35,000 tobaccorelated deaths per year.
These damaging effects of tobacco to life will continue until its use is controlled. Urgent action must be taken to reduce and reverse the morbidity and mortality from tobacco-related
diseases.
16
Council on Foreign Relations: Global Action on Non-Communicable Diseases, September 2011

American Cancer Society; 2006
18
Manual for the Implementation of RA 9211 (Tobacco Regulation Act of 2003), UP College of Law Development Foundation, 2010
19
Tobacco in the Philippines: Comprehensive Country Prole (Draft.) July 2010
17
TOBACCO CONTROL POLICIES

IN THE PHILIPPINES
Government Agencies Implementing Tobacco Control

To reduce the use of tobacco and tackle its serious consequences, the Philippines started
tobacco control efforts in 1987 and has intensied these over time.
Prior to 2000, tobacco control was only a component program of the National Cardiovascular and Cancer Control Programs in the Philippines. In 1999, the Philippine parliament
passed the Clean Air Act or Republic Act 8749 which included provisions for protection
from SHS. The Clean Air Act identied cigarette smoke as a pollutant and instituted smokefree indoor laws.20
In June 2003, Republic Act 9211, also known as the Tobacco Regulation Act of 2003, became a law in the Philippines. The law included landmark legislation with provisions on
effective tobacco control in the country, which aimed to: (a) Promote smoke-free areas; (b)
Inform the public of the health risks on tobacco use; (c) Ban all tobacco advertisement and
sponsorship and restrict promotions; (d) Regulate labeling of tobacco products; and (e)
Protect youth from being initiated to smoking.
In May 2003, the WHO-FCTC was adopted by the 56th World Health Assembly; on February
27, 2005, it was made an international law (WHO-FCTC, 2003). The treaty calls for countries
to establish programs for national, regional, and global tobacco surveillance; it also encourages countries to develop and implement tobacco control action plans. On June 06, 2005,
the Philippines ratied the WHO-FCTC. (Please refer to Annex 7 of the document for the
details on WHO-FCTC.)
20
Philippines 2009 Global Adult Tobacco Survey (GATS)
The Government of the Philippines continues to coordinate and implement the tobacco control policies mainly through the Department of Health (DOH). Despite the fact that unofficial
initiatives for tobacco control at the DOH started back in 1994 as part of the Noncommunicable Diseases Control Program, it was only in 2007 when the DOH officially designated the
National Centre for Diseases Prevention and Control (NCDPC) as the coordinating unit for
tobacco control.21
The DOH, together with the other agencies of the government, has issued administrative orders and joint memoranda to address the problem on tobacco use. Administrative Order
2007-0004 or the National Tobacco Prevention and Control Program (NTPCP) was issued to
dene the roles and responsibilities of the different offices under DOH and of other departments. The lead office for tobacco control is the DOH-National Center for Disease Prevention
and Control (NCDPC).
In 2009, the DOH started implementing the Bloomberg Project entitled, Moving to the Next
Level in the Philippines: Complete Implementation of the WHO-Framework Convention on Tobacco Control (WHO-FCTC.) The project is tasked to supplement the countrys tobacco prevention efforts, in congruence with the DOH-National Center for Health Promotion (NCHP),
and to enforce of WHO-FCTC effectively.
The key initiatives of the project include the development of a comprehensive National Tobacco Control Strategy (NTCS 2011-2016) and Medium Term Plan (MTP 2011-2013), creation
of the National Tobacco Control Coordinating Office (NTCCO) within the DOH, as well as the
formation of the DOH Tobacco Control Team (TCT) and Sector-Wide Anti-Tobacco (SWAT)
Committee and its 11 Sub-committees for the implementation of WHO-FCTC provisions. The
NTCCO is in charge of working with other sectors of the DOH to synchronize tobacco control
efforts. The Development Academy of the Philippines (DAP), through the DOH- Bloomberg
Initiative Project OC-401, was commissioned to facilitate the development of the National
Tobacco Control Strategy (NTCS) for 2011-2016 through the DOH-NCHP starting May 2011.
Among the other DOH initiatives are: (1) Passage of Administrative Order (AO No. 122 s. 2003)
on Smoking Cessation Program to Support the National Tobacco Control and Healthy Lifestyle in 2003; (2) Passage of Administrative Order (AO 2009-0010) promoting a 100%
Smoke-free environment in 2009, which became the basis of the DOH Red Orchid Awards;
(3) Issuance of an Administrative Order (AO No. 2010-0013) on Graphic Health Information
in 2010; (4) Passage of Department Circular 2011-0101 which has set rules and regulations of
the Food and Drug Administration (after Administrative FDA Act 9711-2009) tasking the FDA
(under its article III) to regulate tobacco; and (5) Formulation of the National Tobacco Control
Strategy (NTCS 2011-2016) in 2011.
21
Joint National Capacity Assessment on the Implementation of Effective Tobacco Control Policies in the Philippines, May 2011
The Universal Health Care (UHC), which is the health agenda of the present administration, is
directed towards ensuring the achievement of the health system goals of better health outcomes, sustained health nancing, and responsive health system by ensuring that all Filipinos,
especially the disadvantaged group in the spirit of solidarity, have equitable access to affordable health care. Among the strategic thrusts of UHC is the achievement of the MDG max
targets on lifestyle-related Noncommunicable diseases such as cerebro-vascular diseases,
diabetes mellitus, chronic obstructive pulmonary diseases, and cancers. This makes tobacco
control and prevention strategies one of the cornerstones in achieving the National Objectives
for Health (NOH) of the DOH on NCDs.
Aside from DOH, other government agencies have been involved in tobacco control. The Civil
Service Commission (CSC), an independent constitutional body played fundamental role in
recent years by issuing several joint memoranda with the DOH. Similarly, the Land Transportation Franchising Regulatory Board (LTFRB), Philippine National Police (PNP), Development
Academy of the Philippines (DAP), and Metropolitan Manila Development Authority (MMDA)
played key roles focusing on smoke-free places initiatives. Using the existing communication
materials, they contributed to awareness-raising-campaigns and smoking-cessation activities.22
At the sub-national level, the local government units (LGUs) also play an important role in the
law implementation and have the mandate to ensure proper enforcement of RA-9211 along with
members of the Philippine National Police (PNP) and other stakeholders. The DOH regional
structures (Centers for Health Development) conduct tobacco control activities through their
focal point for health promotion and for NCDs, especially in those regions/districts where local
ordinances for creating smoke-free environments were introduced and enforced.23 (Please see
Annex 1 for the LGU tobacco interventions and best practices).
Civil Society Implementing Tobacco Control

The Philippines also has a large and active civil society network that has proven to have an
important role in keeping tobacco control in the government agenda. The non-governmental
(NGO) sector includes advocacy groups; faith based organizations; academia; health professional groups; as well as local branches of international organizations. (Please see Annex 1 for
the list of Non-Government and civil society group active in Tobacco Control.)
(For the other tobacco control interventions by government and non-government institutions,
including those of the LGUs and the Red Orchid awards, please refer to Annexes 1 and 3 of the
document. The Tobacco Control Coordinating bodies and other DOH initiatives can be accessed
in Annexes 2 and 3, respectively. Policies and Ordinances pertaining to undue Tobacco industry
Interference, Smoke-Free initiatives, and on Tobacco Advertising Promotion and Sponsorship
can be accessed in Annexes 4, 5, and 6, respectively.)
22
23
National Capacity Assessment on the Implementation of Effective Tobacco Control Policies in the Philippines, May 2011
Ibid.
THE NATIONAL CAPACITY

ASSESSMENT FOR
TOBACCO CONTROL
s a party to the WHO-FCTC, the government, represented by a DOH team joined a

group of 14 national, international, and WHO health experts to assess the countrys
tobacco control efforts in implementing the WHO-FCTC between May 3 and 12, 2011.
The assessment team held individual interviews with 128 individuals representing 78 institutions and reviewed existing tobacco epidemiologic data as well as the status and present
development efforts of key tobacco control measures undertaken by the government in
collaboration with other sectors. The key informant institutions included the majority of
the tobacco control stakeholders in the country, including central and regional/local governmental agencies with regulating roles or implementing responsibilities, the Senate and
the Congress, the Office of the President, civil society, pharmaceutical sector, media, and
academia.
The assessment team found that the Philippines has made a number of achievements in
tobacco control. The country has, for its part, done the following:
Ratied the WHO-FCTC

Committed to control noncommunicable diseases (NCDs), many of which are attributable to tobacco use, under an MDG Max framework as part of the universal health coverage strategy
Passed RA 9211 - which was a progress of its time
Introduced important restrictions in advertising, promotion, and sponsorship
Implemented smoke-free indoor environments in many government agencies
Approved strong graphic warnings
Produced good and updated tobacco surveillance data for both adults and youth
Introduced effective mechanisms to monitor the inuence of the tobacco industry on government
Achieved great progress of local government in passing smoke-free ordinances that do
not allow smoking areas indoors and in public places
In addition, the countrys DOH officials and its strong and vibrant civil society organizations
have committed themselves to tobacco control.
Furthermore, the assessment team has perceived that the progress achieved in tobacco control in the Philippines can and must be accelerated.
The Assessment Team considers the following to be the most signicant challenges to continued progress of tobacco control in the Philippines:
1. RAISE TAXES AND PRICES OF TOBACCO
Cigarettes are highly affordable in the Philippines, largely due to low taxes and a complex tax
structure. Little of the revenue from these taxes has been used for health purposes, and health
consequences of the existing tobacco tax system appear not to be fully appreciated by policy
makers.
2. PROTECT PEOPLE FROM TOBACCO SMOKE
Effective local government efforts for creating smoke-free environments exist and non-governmental organizations are making important contributions. However, there is a lack of nancial and technical support necessary for the sustained countrywide reach required to deliver
potentially large health benets.
3. OFFER HELP TO QUIT TOBACCO USE
There is a need for a coordinated national cessation infrastructure/system; in addition, the lack
of cessation providers hampers the implementation of the national cessation policy.
4. WARN PEOPLE ABOUT THE DANGERS OF TOBACCO
Mass media activities are irregular and use weak, ineffective content.
Graphic health information on all tobacco packages (introduced by DOH AO 2010-0013) can
be implemented even though court cases on this issue are pending.
5. DEVELOP COORDINATION AND IMPLEMENTATION MECHANISMS

The National Tobacco Control Strategy (NTCS 2011-2016) and Medium Term Plan (MTP 20112013) are still to be developed. Coordination and funding mechanisms are not yet dened
and regularly allocated, and the Sector-Wide Anti-Tobacco (SWAT) Committee has yet to be
officially constituted.
6. SUSTAIN MONITORING AND EVALUATION EFFORTS
The Philippines has recent, representative, and periodic tobacco surveillance data for both
adults and youth. However, sustainability is a challenge. Ensure sustainability of existing surveillance efforts by integrating a core set of GATS questions and methods into ongoing surveys.
7. ENFORCE BANS ON TOBACCO ADVERTISING, PROMOTION, AND SPONSORSHIP
The enforcement of the current restrictions on the tobacco advertising, promotion, and sponsorship is weak, mainly due to poor clarication of agencies, rules and regulations, and lack of
strong enforcement mechanism. Strengthen the enforcement mechanism of the current TAPS
restrictions, through coordinated action at local jurisdictions, under the DOH leadership and
coordination.
To ensure the sustainability of current initiatives and further progress, the DOH identied the
following key recommendations as critical and have the best potential for success in the short
term.
1.
2.
3.
4.
5.
Simplify the existing tobacco tax structure, signicantly raise tobacco product excise taxes, and index taxes to ination in order to raise tobacco product prices and reduce tobacco
use. Also, earmark revenues from tobacco taxes for health priorities.
At least double the number of LGUs with 100% smoke-free policy initiatives (no designated smoking areas indoors) through dedicated nancial and technical support and active
involvement of non-governmental organizations.
Develop a coordinated national cessation infrastructure that incorporates both population
and clinical approaches in a stepwise manner; build on and augment existing resources
and service delivery mechanisms; commence implementation in those LGUs where the
demand for cessation already exists and where smoke-free policy support is strong.
Initiate a sustained programme of quarterly public awareness campaigns with content
proven as effective in the Philippines.
Given the scientic evidence supporting the use of graphic health information, the DOH
should encourage and support LGU implementation.
6.
Finalize and officially make a National Strategy and Plan of Action that will be reviewed
regularly. Key highlights of the Plan of Action would include:
a. A full-time staff in charge of the National Tobacco Control Coordination Office
(NTCCO) and dedicated staff and focal points from the different DOH offices. Food
and Drug Administration (FDA) and Philippine Health Insurance Corporation (PhilHealth) have a key role in the implementation and enforcement of tobacco control
measures and should be fully involved in the implementation process.
b. A dedicated regular budget allocated for the NTCCO and relevant offices.
c. The Sector-Wide Anti-Tobacco (SWAT) Committee as an official national body
with clear composition and mandate to direct and facilitate the implementation
and reporting of Philippines legal binding obligations to the WHO-FCTC.
d. Mechanisms of collaboration established with local governments and key stakeholders including the civil society with the exception of the participation of the
representatives from the tobacco industry.
(Complete ndings and recommendations by the National Assessment Team can be

accessed in the National Capacity Assessment Report for Tobacco Control The Philippines, May 2010 and partly presented in Annex 8 of this document.)
PHILIPPINE NATIONAL TOBACCO

CONTROL STRATEGY (2011-2016):
THE COUNTRYS RESPONSE
The full implementation of the WHO-FCTC can only be achieved through engagement and
partnerships with all relevant sectors of government, civil society and non-government
organizations. The Philippine National Tobacco Control Strategy (NTCS 2011-2016) is the
governments response to its political commitment for the complete implementation of the
WHO-FCTC.
Following the National Capacity Assessment for Tobacco Control, the DOH-NCHP in partnership with DAP held a series of expert consultation workshops through the DOH- Bloomberg
Initiative Project OC-401, where representatives from the government agencies, advocacy
groups, NGOs and local government units (LGUs) participated and provided inputs to the
planning for the Philippine National Tobacco Control Strategy for 2011-2016 (NTCS 20112016). (See Annex 11 for the list of participants in the Consultation workshops.)
The planning commenced on May 25-26, 2011 with the Experts workshop on Drafting the
National Tobacco Control Strategy; this was followed by three other Regional workshops
for Luzon, the Visayas, and Mindanao.
The workshops took into consideration the following documents to achieve the overall objectives of the plan and to come up with the National Tobacco Control Strategy:
1. Regional Action Plan (RAP) for Tobacco Free Initiatives for WPRO (2010-2014). This
plan is a product of consultative activities that began in August 2008 to sustain action on the implementation of WHO-FCTC. It consists of a comprehensive plan of action
which puts emphasis on the importance of setting indicators and targets for all levels for
tobacco control and on strengthening national coordinating mechanisms of countries.
2. The MPOWER package. This is a set of six proven policies aimed at reversing the global
tobacco epidemic and includes: Monitor tobacco use and prevention policies; Protect people from tobacco smoke; Offer help to quit tobacco use; Warn about the dangers of tobacco; Enforce bans on tobacco advertising, promotion, and sponsorship; and Raise taxes
on tobacco. The package was identied in 2008 to serve as a platform to support the
implementation of WHO-FCTC in countries.
3. Report of the National Capacity Assessment for Implementing WHO-FCTC in May 12,
2011. This contains the recent ndings of the National Assessment Team which showed signicant challenges and progress of the tobacco control programmes implementation in the
country. The Team used the MPOWER package as guide or reference for the assessment.
4. UN Summit on NCDs-Political Declaration, September 2011. This contains the draft resolution on the Political Declaration of the High-level Meeting on the Prevention and Control
of Noncommunicable Diseases during the United Nations General Assembly on 19 to 20
September 2011. The resolution aimed to address the prevention and control of noncommunicable diseases worldwide, with a particular focus on developmental and other challenges and social and economic impacts of NCDs, particularly for developing countries.24
Following the renement of the outputs of the ve (5) consultative workshops together with
the result of the National Capacity Assessment for Tobacco Control in May 2011, and another
consultative meeting on the Finalization of the NTCS and Development of Monitoring and
Evaluation (M & E) Framework in February, 2012, the result was the nal NTCS 2011-2016 which
included all outputs during the consultation process. (See Figure 1)
The Vision is to achieve a Tobacco-free Philippines: Healthier People, Communities, and Environments, with a realistic view of a nation freed from the bondage of tobacco use and
people relieved from the burden of tobacco-related diseases through well-planned and welldened strategies.
The Mission is to advocate, enable, and mobilize multi-sectoral support for stronger tobacco
policies and programs in line with the WHO-FCTC.
To achieve these, two primary goals were identied, namely: (1) to attain the lowest possible
prevalence of tobacco use and (2) to attain the highest level of protection from secondhand
smoke (SHS).
In order to attain the rst goal of having the lowest possible prevalence of tobacco use, two
objectives have been identied: (1a) reduce the prevalence of adults current tobacco use by
2% per year and (1b) reduce the prevalence of youths current tobacco use by 2% per year.
24
For the second goal, which is to attain the highest level of protection from secondhand smoke
(SHS), two objectives have been identied: (2a) increase the level of protection from secondhand smoke by 2% per year among adults and (2b) increase the level of protection from
secondhand smoke by 2% per year among 13-15 years old (y/o).
Three (3) main Strategies were also determined, namely: (1) promote and advocate for the
complete implementation of WHO-FCTC in the country; (2) mobilize for public action; and (3)
strengthen the organizational capacity.
STRATEGY 1: This overarching strategy aims to promote and advocate at the highest levels of
government the complete implementation of the WHO-FCTC.
This overarching strategy can only be achieved when strategies 1 and 2 are implemented.
Strategy 2 was further broken down into four (4) sub strategies, Strategy 3 into other ve (5)
sub strategies (see below).
Specic objectives, action plans, and indicators under Strategies 2 and 3 were based
on the countrys needs consistent with the WHO-FCTC and WHO RAP for 2010-2014.
The results of the Experts and Regional Consultation Workshops, the recommendations by the National Capacity Assessment team, and the WHO MPOWER packages
were also used as bases for the formulation of the strategies. (See Annexes 8, 9 and
10 for details.)
PHILIPPINE NATIONAL TOBACCO

CONTROL STRATEGY (2011-2016)
FRAMEWORK
THE PHILIPPINE NATIONAL TOBACCO CONTROL

STRATEGY (2011-2016)
Figure 1: National Tobacco Control Strategy (2011- 2016) Framework
MISSION
To advocate, enable and mobilize multi-sectoral support for stronger tobacco policies and programs in line with WHO FCTC
VISION
TOBACCO-FREE PHILIPPINES: HEALTHY PEOPLE, COMMUNITIES, AND ENVIRONMENTS
GOAL 1:
Attain the lowest possible prevalence of tobacco use
GOAL 2:
Attain the highest level of protection from second-hand smoke
Objective 1a:
To reduce prevalence of adults and youths current tobacco
use by 50% from the most recent baseline
Objective 2a:
To increase level of protection from secondhand smoke by 2%
per year among adults
Objective 1b:
To reduce prevalence of youths current tobacco use by 2%
per year
Objective 2b:
To increase level of protection from secondhand smoke by 2%
per year among 13-15 y/o
STRATEGY 1:
Promote and advocate for the complete implementation of the WHO FCTC in the country from 2011 to 2016
STRATEGY 2:
Mobilize and empower policy makers, tobacco control
advocates and communities towards complete
implementation of WHO FCTC
2.1 Tobacco Taxation
2.2 Packaging & Labeling
2.3 Illicit Trade
2.4 Alternative Livelihood
2.5 Addressing Tobacco Industry Interference
STRATEGY 3:
Strengthen organizational capacity of the Tobacco Control
Program and protect the public policies and interests from
tobacco industry interference
3.1 Strengthen multi-sectoral coordination mechanism for the
implementation of tobacco control
3.2 Leadership training and human resource development
3.3 Surveillance, monitoring, and knowledge management
3.4 Public awareness, IEC, and advocacy
3.5 Smoking cessation and tobacco dependence treatment
VISION: Tobacco-Free Philippines: Healthier People, Communities, and Environments

MISSION: To advocate, enable, and mobilize multi-sectoral support for stronger tobacco policies and programs in line with World Health Organization Framework Convention on
Tobacco Control (WHO-FCTC).
GOAL 1: Attain the lowest possible prevalence of tobacco use
Objective 1a: To reduce prevalence of adults current tobacco use by 2% per year
Objective 1b: To reduce prevalence of youths current tobacco use by 2% per year
GOAL 2: Attain the highest level of protection from secondhand smoke (SHS)
Objective 2a: To increase level of protection from secondhand smoke by 2% per year
among adults
Objective 2b: To increase level of protection from secondhand smoke by 2% per year
among 13-15 y/o
STRATEGY 1: Promote and advocate for the complete implementation of the WHO-FCTC
STRATEGY 2: Mobilize for public action
Strategy 2.1: Legislation and policies
Strategy 2.2: Tobacco taxation
Strategy 2.3: Governance and local enforcement
Strategy 2.4: Alliances and partnerships
STRATEGY 3: Strengthen organizational capacity
Strategy 3.1: Investment planning and resource management (Medium Term Plan on
Tobacco control)
Strategy 3.2: Leadership training and human resource development (Regular GATS/
GYTS, surveillance, and other Research activities)
Strategy 3.3: Surveillance, monitoring, and knowledge management
Strategy 3.4: Public awareness, IEC, and advocacy
Strategy 3.5: Smoking cessation and tobacco dependence treatment
The following table shows the specic objectives25, key action points, and indicators of the
different strategies under Strategy 2.
25
Source: RAP for the Tobacco Free Initiative in the WPR (2010-2014)
Table 1: Strategies, Key Actions and Performance Indicators under Strategy 2
STRATEGY 2: MOBILIZE FOR PUBLIC ACTION

Strategies
2.1. Legislation and policies in
compliance with WHO-FCTC
Specic objective:
To develop legislation and related
policies, regulations, ordinances
administrative issuances and
other measures to ensure timely
compliance with all provisions of the
WHO-FCTC, with specic reference
to WHO-FCTC articles that have
deadlines, approved guidelines or
protocols. Legislation and policy
components clearly stated in national
action plans
Key Actions
2.1.1 Develop tracking and monitoring
system for illicit trade of tobacco
products
Performance Indicators
Policy for the infrastructure
and system in place
Data available for action
2.1.2 Review and develop policy

related to product ingredients
regulations.
Policy approved and

implemented
2.1.3 Push for legislation of packaging

and labeling pending in the
Congress
Passage of legislation
2.1.3.1 Review and study how to

enforce AO 2010-0013 (Graphic
Health Information)
Recommendations for action

on how to enforce AO 20100013
2.1.4 Amend RA 9211 (Tobacco

Regulation Act) to make it
WHO-FCTC compliant
Draft bills amending RA 9211

submitted to Congress
2.1.5 Address Tobacco Industry

Interference
2.1.5.1 Identify areas in WHO-FCTC
Art. 5.3 not covered by DOHCSC Joint Memorandum
Circular (JMC) 2010-01 and
other laws, and draw up a
legislative proposal
WHO-FCTC Article 5.3

incorporated in tobacco
control (TC) ordinances
in 50% of cities and
municipalities
Legislative proposal
submitted to Congress on
areas where WHO-FCTC Art.
5.3 are not covered by JMC
and other laws
2.2 Tobacco taxation

Specic Objectives:
To introduce and implement tax and
price measures that will result in the
reduction of tobacco consumption;
and to dedicate a signicant
proportion of the revenue from
tobacco taxes to health promotion
and tobacco control, including
treatment for tobacco dependence.
2.2.1 Simplify the tobacco taxation

structure and signicantly raise
tobacco taxes with indexation of
prices for ination
Law passed with the following

elements:
Increase in tobacco taxes
Index of price for ination
Unitary tax rate
Removal of price classication
freeze (1996)
2.2.2 Allocate from tobacco taxes

revenues for health priorities,
social health insurance
coverage, and health promotion
Increased percentage of
proportion of revenue from
tobacco taxes allocated to
health promotion and social
health insurance coverage
Tobacco taxes revenues
allocated for health
priorities, and included in the
consolidated tobacco tax bill
Health Promotion Foundation
(HPF) established with
funding from tobacco tax
(included in the legislation)
Governance and local enforcement
2.2.3 Increase the licensing fee of

retail sales of tobacco products.
100% increase in licensing

fee/business permit in 50%
of LGUs
2.2.4 Strengthen the multidisciplinary mechanism to

implement and monitor a
strategy for effective tobacco
tax and pricing to reduce
tobacco consumption
Monitoring tool/s and results
2.3.1 Enforce existing policies on

Tobacco Advertising, Promotion,
and Sponsorship (TAPS) ban
25% of municipalities and

cities enforcing TAPS ban
Specic objectives:
To implement and enforce laws and
2.3.2 Develop guidelines for effective
policies through national coordinating
monitoring of TAPS based on
mechanisms or their equivalent,
WHO-FCTC
protect policies and programmes
from the inuence and interference
of the tobacco industry, and promote
good governance measures (i.e.
strategic vision, participation,
transparency and accountability,
with specic reference to healthy
cities, and islands, communities, and
settings) to achieve tobacco control.15
Alliance and partnership
Specic objective:
To work with relevant tobacco
control stakeholders to achieve
comprehensive and sustainable
tobacco control and avoid
interference form the tobacco
industry.15
Guidelines on monitoring
TAPS ban
2.4.1 Organize Regional Tobacco

Control Network (RTCN)/
Regional Committee on Tobacco
Control (RCTC) in every region
Memorandum of
Understanding (MOU) signed
2.4.2 Organize Sector-Wide AntiTobacco (SWAT) Committee
MOU signed
RTCN/RCTC in all regions

This is to mobilize and empower policy-makers, tobacco control advocates and communities
towards complete implementation of the WHO-FCTC through legislation and policies, tobacco
taxation, governance and enforcement, and alliances and partnerships for changing social
norms.26
STRATEGY 2.1: LEGISLATION AND POLICIES IN COMPLIANCE WITH WHO-FCTC
2.1.1 Develop tracking and monitoring system for illicit trade of tobacco products27
Tax authorities do not effectively monitor cigarette production, and many cigarettes reported
to be intended for export or sale in duty free outlets are sold domestically. The government
loses signicant revenues because of tobacco tax evasion and avoidance. Over 20% of cigarette production is estimated to evade all domestic tobacco taxes.
Weak tax administration is a major contributor to tobacco tax evasion. While there have been
recent efforts to address illicit trade, these have been undertaken as part of a broader antismuggling agenda in the Bureau of Customs and there are no programs that specically target
tobacco products.
While there have been some seizures of cigarettes as part of these anti-smuggling efforts,
addressing illicit tobacco trade and other tobacco tax evasion activities appears to be a low
priority. Moreover, the regional partnerships that have been demonstrated to be effective elsewhere in addressing illicit trade in tobacco products do not exist in the Philippines.
In addition to tax evasion, there are also signicant opportunities for tax avoidance. The multitiered tax structure facilitates tax avoidance as many brands are misclassied into lower tax
tiers, a problem exacerbated by the price classication freeze.
Performance Indicators:
Policy for the infrastructure and system in place
Data available for action
2.1.2 Review and develop policy related to product ingredients regulations

Strengthen tobacco control policies through regulation of the contents and emission of tobacco products and through regulation of product disclosures. Tobacco regulation has the
potential to contribute to reducing tobacco-attributable disease and premature death by re26
27
National Capacity Assessment, section VIII.2.4.
ducing the attractiveness of tobacco products, reducing their addictiveness (or dependence
liability), or reducing overall toxicity (WHO-FCTC).
Performance Indicator:
Policy approved and implemented
2.1.3 Push for legislation of packaging and labeling pending in the Congress27
DOH issued Administrative Order 2010-13 (AO 2010-0013) in May 2010. This Order enables
DOH to implement rotating evidence-based Graphic Health Information (GHI) (30% of front
and 60% of back of package). The AO requires Graphic Health Information on tobacco product
packages, adopting measures to ensure that tobacco product packaging and labeling do not
promote tobacco by any means that are false, misleading, deceptive, or likely to create an erroneous impression and matters related thereto.
Despite the tobacco industrys interference, the DOH may push forward on implementing pictorial health warnings. It has the authority to implement the AO in all jurisdictions except those
that are currently under legal dispute. By virtue of the Constitution and the Administrative
Code of 1987, DOH has the authority to ensure propagation of health information. Pending
nal resolution of court cases, DOH could assert its authority everywhere except in Tanauan,
Southern Luzon, Malolos, Central Luzon and in the Metro Manila cities of Marikina, Pasig, and
Paraaque.
DOH argues that the legal basis of the AO is both the Consumer Protection Act, a national law,
and made consistent with WHO-FCTC and its guidelines.
Passage of legislation
2.1.3.1 Review and study how to enforce AO 2010- 0013 (Graphic Health Information)
DOH should issue guidelines on Graphic Health Information (GHI) and misleading descriptors; ensure that effective, distinct, and highly visible graphic health information is placed on
tobacco product packages; and ensure that tobacco product packaging and labeling do not
promote a tobacco product by any means that is false, misleading, deceptive, or likely to create an erroneous impression about the product and its characteristics, health effects, hazards,
or emissions.
27
National Capacity Assessment, section VI.1.2.2
Given the scientic evidence supporting the use of graphic health information, LGUs should be
encouraged to implement and promote this initiative with support from DOH.
Recommendations for action on how to enforce AO 2010- 0013 (Graphic Health
Information)
2.1.4 Amend RA 9211 (Tobacco Regulation Act) to make it WHO-FCTC compliant

The Sector-Wide Anti-Tobacco (SWAT) Committees should review and identify the gaps and
loopholes in RA No. 9211 to make it compliant to WHO-FCTC. Key actions to support any
amendment should include the following, among others:
Convene the SWAT Committee;

Identify provisions to be amended, as well as recommendations and proposed actions; and
Strongly advocate and lobby to amend RA No. 9211.
Draft bills amending RA 9211 submitted to Congress
2.1.5 Address Tobacco Industry Interference

2.1.5.1 Identify areas in WHO- FCTC Article 5.3 not covered by DOH-CSC Joint Memorandum
Circular (JMC) 2010-01 and other laws, and draw up a legislative proposal28
Enforcing the Civil Service Commission (CSC) and Department of Health (DOH) Joint Memo
Circular No. 2010-01 as well as pursuing the activities of the SWAT Committee on Art. 5.3
should be considered as a priority for the governmental structures in their efforts to protect
public health from the tobacco industry interference (TII). CSC-DOH Joint MC No. 2010-01
bans all government officials and employees from interacting with the tobacco industry, unless
when strictly necessary for effective regulation, supervision, or control.
Monitoring and identifying the strategies employed by the tobacco industry to undermine,
delay, and hinder the tobacco control efforts of the country should be a regular activity and
preferably conducted by LGUs and other civil society organization co-funded by the government to ensure consistency, transparency, and sustainability.
18
National Capacity Assessment, section II.3.5/III.3.3
In addition, regular awareness campaigns displaying tobacco industry strategies should be

implemented in order to increase public and policy-makers familiarity with and vigilance to
the subject; and to increase indirectly their participation and compliance with existing tobacco
control laws.
Another essential element of a supportive environment that would promote the proper implementation of Article 5.3 is for the whole bureaucracy of the government to be oriented about
the provisions of Article 5.3.
Soliciting commitment to support and comply with provisions of Article 5.3 should also be
done. In this way, interference by the tobacco industry could be thwarted, especially if the
violations become part of the code of ethics of the whole bureaucracy. This strategy aims to
widen the adoption of Article 5.3 not only in the government agencies under the executive
branch, but also in offices under the legislative and judiciary branches of government, including the presidential appointees. It is expected that the entire bureaucracy, from the national
level and regional levels to the eld offices, adopt and comply with said provisions.
This can be achieved by implementing the following measures:
1.
Increase the number of national government agencies and other government institutions
adopting and implementing Joint Memorandum Circular-Civil Service Commission and
DOH (CSC-DOH JMC No. 2010-01) policy and guide; and
2. Forge partnership with other relevant agencies not covered by the JMC to adopt Article 5.3.
WHO-FCTC Article 5.3 incorporated in Tobacco Control ordinances in
50% of cities and municipalities
Legislative proposal submitted to Congress on areas where WHOFCTC 5.3 are not covered by JMC and other laws.
STRATEGY 2.2: TOBACCO TAXATION

2.2.1 Simplify the tobacco taxation structure and signicantly raise tobacco taxes with indexation of prices for ination29
As stipulated in Republic Act 9334 or the Sin Tax Law of 2004, a four-tier excise tax system
is currently implemented for cigarettes. With this system, lower priced cigarettes are taxed at
a low rate while higher priced cigarettes are taxed at a high rate, thus creating a wide price
29
National Capacity Assessment, section VIII.3.1 /VIII. 1.1
gap between higher and lower priced classes of cigarettes. Replacing the Philippines existing
multi-tiered specic cigarette excise tax structure with a uniform specic tax on all cigarettes
would eliminate opportunities for tax avoidance through misclassication of brands and send
the clear message that all cigarettes are equally harmful.
Eight bills addressing tobacco product taxation have been led in the current Congress that
would address the problem of highly affordable cigarettes in the Philippines by signicantly
increasing taxes and greatly simplifying the existing, complex tax structure; such tax increases will prevent smoking initiation, promote cessation, lower consumption among continuing
smokers, and reduce the death, disease, and economic costs that result from smoking.
Law passed with the following elements:
Increase in Tobacco Taxes
Index of price for ination
Unitary tax rate
Removal of price classication freeze (1996)
2.2.2 Allocate from tobacco taxes revenues for health priorities, social health insurance coverage, and health promotion30
Earmarking of tobacco tax revenues for health purposes has been small in recent years 2.5%
of the new tax revenues from the 2008 tax increase was earmarked for Philippine Health Insurance (PhilHealth) and 2.5% was earmarked for disease prevention. Discussions are ongoing
about expanding the earmarking of tobacco tax revenues to attain the Millennium Development Goals and establish effective health promotion mechanisms and structures. Of particular
interest is the earmarking of tobacco tax revenues for health sector reform and a universal
health care program.
These efforts should take into account the changing patterns of disease associated with economic development and concerns about the health and other inequities that are exacerbated
by tobacco use. This includes dedicating a portion of tobacco tax revenues for comprehensive
tobacco control programs that include, but are not limited to: supporting community level
interventions; engaging in public education campaigns about the harms from tobacco use;
providing support to smokers trying to quit smoking; and preventing young people from taking up tobacco use.
30
This strategy shall ensure that the percentage of revenues as agreed by Department of Budget
and Management (DBM) and DOH from tobacco taxes is allocated for tobacco control programs, specically for health priorities, social health insurance coverage, and health promotion.
Increased percentage of proportion of revenue from tobacco taxes
allocated to health promotion and social health insurance coverage
Tobacco taxes revenues allocated for health priorities, and included in
the consolidated tobacco tax bill
Health Promotion Foundation (HPF) established with funding from
tobacco tax (included in the legislation)
2.2.3. Increase the licensing fee of retail sales of tobacco products31

An increase in the licensing fee of retail sales would result in rise by retailers on the prices to
compensate for the cost. Therefore, higher tobacco prices would lead to a decrease in tobacco
consumption.
Local government units should be encouraged to increase the licensing fee/business permit of
the retail sales of tobacco products by 100% based on the existing fee.
100% increase in licensing fee/business permit in 50% of LGUs
2.2.4. Strengthen the multi-disciplinary mechanism to implement and monitor a strategy for
effective tobacco tax and pricing to reduce tobacco consumption32
Philippine tax administrators capacity for tracking and tracing should be further strengthened
by licensing all involved in tobacco production and distribution, and resources should be allocated to enforcing tax policies.
Several steps should be undertaken to strengthen tobacco tax administration in the Philippines. A well-established monitoring system should be put in place, one that employs new
technologies for monitoring the production and distribution of tobacco products. These new
technologies include adoption of the new generation of more sophisticated, hard-to-counterfeit tax stamps and a tracking-and-tracing system that can follow tobacco products through
the distribution chain.
31
32

Ibid.
This strategy would create a proactive and working multi-disciplinary body that shall develop,
implement, and monitor a strategy for effective tobacco taxation and pricing which would result in reduced tobacco consumption. The body should collaborate with other partners, especially non-governmental organizations and media, to gain support for tobacco tax measures.
Monitoring tool/s and results
STRATEGY 2.3: GOVERNANCE AND LOCAL ENFORCEMENT

2.3.1 Enforce existing policies on Tobacco Advertising, Promotion, and Sponsorship (TAPS)
ban33
At local levels, the enforcement falls under the authority of the DOH-CHD regulatory officers
and the city and municipal officials (Mayors police force as well the local PNP police officers). Although the Tobacco Regulation Act does not have a clear mechanism for enforcement,
monitoring of compliance, and reporting, the LGUs have competencies to introduce local
ordinances that may introduce clarication of roles among enforcing agencies, coordination,
duties of compliances, enforcing actions, monitoring of compliance, reporting etc.
So far, the assessment team could nd only one Joint Memorandum Circular (JMC) between
DOH and Department of Local and Interior Government (DILG) (DOH CHD 4A and DILG
4A/2010) covering region 4A. The model local ordinance recommended by the Joint Memorandum includes mechanism for enforcement, with coordination and roles among institutions,
duties of compliances, enforcing actions, monitoring of compliance. However, the model does
not include a reporting mechanism among the enforcing institutions and to the public.
25% of municipalities and cities enforcing TAPS ban
2.3.2 Develop guidelines for effective monitoring of TAPS based on WHO-FCTC34

There is a need to strengthen the enforcement mechanism of the current TAPS restrictions,
through coordinated action at local jurisdictions, under the DOH leadership and coordination.
33
34
National Capacity Assessment, section VII.2.1.4

National Capacity Assessment, section VII.3.1.1
There are certain provisions included in the Tobacco Act that may be enforced nationwide by
DOH FDA (e.g., ban of TAPS on internet, TV, radio, cross-border TAPS, etc.), while at the local
level the DOH-CHD teams, in collaboration with the LGUs, could focus on their areas of authority within the respective jurisdictions.
The DOH should take leadership in the development of monitoring tools to collect information
on TAPS restrictions enforcement actions, monitoring compliance that can be implemented at
local levels by the regional DOH CHD regulatory officers and local health workers, in collaboration with LGU enforcing agents with reporting duties to the DOH and the public.
Inspection check lists should include TAPS ban and eventually, the score cards could add
indicators on TAPS. Action on law violations and monitoring of compliance could be shared
between central and regional levels.
Guidelines on monitoring TAPS ban
STRATEGY 2.4: ALLIANCE AND PARTNERSHIP

2.4.1 Organize Regional Tobacco Control Network (RTCN)/ Regional Committee on Tobacco
Control (RCTC) in every region
To ensure an efficient and effective multi-sectoral implementation of the National Tobacco Control Program, a RTCN/RTCC shall be organized in every region. Members of the RTCN/RTCC
shall be composed of tobacco control advocates from government agencies, non-governmental organizations, other civil society organization, academe, specialty societies, and representatives from LGUs. RTCN/RTCC should oversee the planning, implementation and monitoring of
tobacco programs and activities (pertaining to FCTC Articles) at the regional level.
Memorandum of Understanding (MOU) signed
RTCN/RCTC in all regions
2.4.2 Organize SWAT Committee35

Department Order (DO) 2011-0029 proposed a functional structure, the Sector Wide AntiTobacco Committee (SWAT Committee), to be responsible for implementing the WHO-FCTC
35
National Capacity Assessment, section II.2.4.
provisions. This committee has no tobacco industry representation and addresses the country
public health interests by having a comprehensive scope, membership, and operational implementation targets on the various WHO-FCTC articles.
Eleven sub-committees of this sector wide structure were organized and are already operational with terms of reference (TOR) dening scope of work and expected outputs. SWAT
members are government stakeholders, civil societies, and the academia. The tobacco industry and its front groups were not invited to be part of SWAT.
In this regard, DOH needs to clearly and formally dene the SWAT mandate, roles, and membership; ensure clear policies to prevent tobacco industry participation and interference with
its work; and enable collaboration with other government authorities in both decision taking
and technical levels. (See Annexes 2 and 3 for the composition of the SWAT sub-committees).
Memorandum of Understanding (MOU) signed
Table 2 below presents the specic objectives, key action points, and indicators of the different strategies under Strategy 3.
Table 2: Strategies, Key Actions, and Performance Indicators under Strategy 3
STRATEGY 3: STRENGTHEN ORGANIZATIONAL CAPACITY

Strategies
3.1. Investment planning and
resource management
Specic objective:
To develop multi-year nancial
plans for government-supported
tobacco control programmes,
including mechanisms that
raise levels of funding through
multiple sources, e.g. tobacco
taxes, private sector support,
donor aid, community funds, and
social health insurance.15
Key Actions
3.1.1 Strengthen the capacity of

the National Tobacco Control
Coordinating Office (NTCCO)
Budget included in General

Appropriation Act (GAA)
3.1.2 Establish mechanisms for

collaboration with other key
stakeholders (which include
government and non-government)
regarding funding for tobacco
control initiatives
Written guidelines for

collaboration
Memorandum of
Understanding (MOU)
3.1.3 Strengthen the capacity of local

governments to include Tobacco
Control (TC) in their Annual
Investment Plan for Health (AIPH)
Template for Tobacco Control

Annual Investment Plan for
Health
Inclusion of TC activities with
dedicated budget in AIPH of
LGUs
Number of LGUs with tobacco
control included in the
Investment plan
No. of LGUs with TC
Committee
Strategies
Key Actions
3.1.4 Establish incentive mechanisms for
LGUs with strong Tobacco Control
efforts (i.e., Red Orchid Award)
Ensure funding for the incentives
3.2 Leadership training and

human resource development
Specic Objective:
To support implementation
of WHO-FCTC provisions
by developing and enabling
champions, leaders, and
advocates at multiple levels to
lead tobacco control efforts and
to continuously train and provide
tobacco control programme
implementers with appropriate
skills and competencies.15
3.3 Surveillance, Monitoring,
and knowledge management
Specic
Objectives:
To generate reliable and updated
information and evidence to
guide programme planning,
implementation, monitoring,
and evaluation; and to gather
intelligence and monitor industry
actions.15
Red Orchid Award (ROA)
sustained
Grants to LGUs effectively

implementing TC
3.2.1 Increase capacity of key

stakeholders and local government
units in leading TC activities in the
country including resistance to
Tobacco Industry Interference (TII)
Number of training programs

conducted
3.3.1 Develop national research

surveillance and monitoring agenda
National research surveillance,

monitoring, and evaluation
agenda developed
Include tobacco control research in

the National Unied Health Research
Agenda (NUHRA)
Database of TC leaders/
advocates produced from the
training programs with the
goal of successfully enacting
TC ordinance
Number of TC researches
included in the NUHRA
3.3.2 Ensure funding support for the

conduct of research surveillance
and monitoring agenda
Inclusion in the DOH as well as

other agencies (development
partners) funding for the
research agenda
Inclusion of TC research in
NUHRA budget
Number of development
partners providing funding
support for the agenda.
3.3.4 Conduct research regularly
GYTS, GATS, National Nutrition

and Health Survey
3.3.5 Strengthen the use of evidence for

policy and action
Number of policy issuances

using as evidence surveillance,
monitoring, evaluation
research data
3.3.5 Disseminate research and

surveillance data results
Number of fora conducted

Number of policy brief
developed and distributed
Strategies
3.4 Public awareness,
education, communication, and
advocacy
Specic Objectives:
To inform different audiences of
(a) the hazards of tobacco use
and exposure and (b) effective
interventions; and to mobilize
stakeholders to change social
norms and eventually eliminate
tobacco use in society.15
3.5 Tobacco dependence

treatment and smoking
cessation
Specic objective:
To develop and integrate
treatment of tobacco
dependence in the health care
system with particular emphasis
on primary health care.15
Key Actions
3.4.1 Develop and implement evidence Evidence-based

based communication and advocacy
communication plan
plans including evaluation of
implemented
effectiveness
(Effective implementation of
communication and advocacy
plan through KAP surveys)
3.4.2 Ensure funding for implementation
of communication and advocacy
plan
Regular budget on IEC for

Tobacco Control
(Inclusion in the DOH National
Center for Health Promotion
(DOH-NCHP) as well as other
development agencies funding
for such plan)
3.5.1 Develop and implement National

Clinical Practice Guidelines (CPGs)
for smoking cessation
National CPGs developed and

fully implemented
Number of health workers
trained on CPGs
3.5.2 Establish/ strengthen the

infrastructure and referral system
for tobacco dependence treatment
and other related services
Policy for treatment

and referral for tobacco
dependence treatment and
related services
Number of functional smoking
cessation clinics
Number of TB DOTS facilities
with integrated smoking
cessation services
3.5.3 Ensure nancing for treatment

of tobacco dependence under
the Philippine Health Insurance
Corporation (PhilHealth)
Financing scheme on the

treatment of tobacco
dependence developed and
implemented
Number of smokers who
availed of the benet
Number of facilities that
availed of the benet

This is to strengthen organizational capacity of government tobacco control programmes to
protect public health policy processes from tobacco industry interests and interference and
to move towards complete implementation of the WHO-FCTC through improvements in: (a)
investment planning and resource management; (b) leadership training and human resources
development; (c) surveillance, monitoring, and knowledge management; (d) public awareness, education, communication, and advocacy; and (e) tobacco dependence treatment and
smoking cessation.
STRATEGY 3.1: INVESTMENT PLANNING AND RESOURCE MANAGEMENT

3.1.1 Strengthen the capacity of the National Tobacco Control Coordinating Office (NTCCO)36
The DOH should ensure the necessary human resources for coordinating the NTCCO work (a
full time coordinator that could be newly assigned or identied from existing staff, and also
focal points for tobacco control in other DOH departments at national and local level). The
Food and Drug Administration (FDA) and the Philippine Health Insurance Corporation (PhilHealth) have a key role in the implementation and enforcement of tobacco control measures
and should be fully involved in the implementation process.
Budget included in General Appropriations Act (GAA)
3.1.2 Establish mechanisms for collaboration with other key stakeholders (which include
government and non-government) regarding funding for tobacco control initiatives
To ensure that all activities and outputs are implemented and accomplished based on the
agreed timeline, there is a need to work towards and advocate for increasing the current levels
of funding for tobacco control and expanding the sources of funds, to include but not limited
to, national and local government budgets, contributions from external support organizations,
and funds from the private sector, community, and social health insurance. (RAP for Tobacco
Free Initiative in the WPR, 2010-2014)
Written guidelines for collaboration
Memorandum of Understanding (MOU)
3.1.3 Strengthen the capacity of local governments to include Tobacco Control in their Annual Investment Plan for Health (AIPH)37
The DOH should ensure dedicated and regular funding for tobacco control within the DOH
budget, at the central and regional levels, based on needs identied by the NTCCO/NCHP and
the regional tobacco control structures. As the Local Government Units (LGUs) are currently in
the frontline of collaboration with the DOH-Centers for Health Development (DOH-CHDs) for
implementing various policies, they should also dedicate tobacco control funding on a regular
basis as part of their province-, municipality- or city-wide investment plans for health.
36
37
National Capacity Assessment, section II.3.1.

National Capacity Assessment, section II.3.2
Template of Tobacco Control Annual Investment Plan for Health
Inclusion of Tobacco Control (TC) activities with dedicated budget in
Annual Investment Plan (AIP) of LGUs
No. of LGUs with TC included in the AIP
No. of LGUs with TC Committee
3.1.4 Establish incentive mechanisms for LGUs with strong Tobacco Control efforts (i.e., Red
Orchid Award) and ensure funding for the incentives38
The DOH should collaborate with the LGUs, they being the essential players in advancing the
WHO-FCTC compliance in the Philippines, and strongly support their efforts in tobacco control.
Apart from enforcement work and local initiatives for raising awareness, major opportunities
of the LGUs should include increasing collaboration with local health services in providing cessation support (toll free quit lines) and coordinating initiatives with civil society.
Also, the collaboration regarding the Red Orchid Award strategy39 should include evaluation
of multi-sectoral participation and of local impact. Regular funding from local governments
should be made available for tobacco control implementation and enforcement initiatives. PhilHealth could be pursued as a possible source of funds for the LGUs tobacco control activities.
Red Orchid Award (ROA) sustained
Grants to LGUs effectively implementing Tobacco Control
STRATEGY 3.2: LEADERSHIP TRAINING AND HUMAN RESOURCE DEVELOPMENT

3.2.1 Increase capacity of key stakeholders and local government units in leading TC activities in the country including resistance to Tobacco Industry Interference (TII)40
Several tobacco control training programs that include a TAPS section were conducted in the
last two years, especially targeting health workers at regional level and some from the local
government unit level. The training under the broad framework of MPOWER is conducted by
core trainers from the DOH Central Office in partnership with civil society based on a module
38
National Capacity Assessment, section II.3.6

This refers to special citation on Implementation of 100% Tobacco free Environment
40
National Capacity Assessment, section VII.2.1.7/ II.2.6.
39
prepared by the DOH Health Human Resource Development Bureau (DOH-HHRDB) and enhanced by partners from academe and civil society, in the form of training of trainers. Concrete
enforcement of TAPS restrictions is yet to be part of the training. Other organizations have
conducted training of the police officers (FIDS, etc.). Reports of evaluation of training have not
yet been made available as of this writing.
The DOH CHDs collaborate with the local government authorities (LGUs) for covering training
needs for health workers in their jurisdiction, mostly limited to smoke-free policies, while cessation services and awareness raising campaigns are still not fully addressed.
No. of training programs conducted
Database of TC leaders/advocates produced from the training
programs with the goal of successfully enacting TC ordinance
STRATEGY 3.3: SURVEILLANCE, MONITORING, AND KNOWLEDGE MANAGEMENT

3.3.1 Develop national research surveillance and monitoring agenda
3.3.1.1 Include tobacco control research in the National Unied Health Research Agenda
(NUHRA)
This would entail developing a national research agenda on tobacco control. To support this,
the following Sub-Committee on Article 2041 strategies should be pursued:
41
Collaborate with World Health Organization (WHO) in the development of general guidelines or procedures for dening collection, analysis, and dissemination of tobacco-related
surveillance data;
Initiate and cooperate with competent international and regional intergovernmental organizations and other bodies in the conduct of research and scientic assessments;
Promote and strengthen the training of and the support for all those engaged in tobacco
control activities, including research, implementation and evaluation;
Facilitate/Provide inputs in the development of the national surveillance system for determining the magnitude and patterns of determinants and other social, economic, and
health indicators related to the consequences of tobacco consumption and exposure to
tobacco smoke;
Facilitate nancial and technical assistance from international and regional intergovernmental organizations and other bodies for epidemiological surveillance and information
exchange; and
TOR on SWAT Sub-Committee on Article 20, Department of Health
Provide an opportunity for exchange of information on the results of research studies and
surveys among the members of the sub-committees.
National research surveillance, monitoring, and evaluation agenda
developed
No. of TC researches included in the NUHRA
3.3.2 Ensure funding support for the conduct of the research surveillance and monitoring
agenda
FCTC Article 20 (#3) states that The Parties to the Convention recognizes the importance of
nancial and technical assistance from international and regional intergovernmental organizations and other bodies where each shall endeavor to establish progressively a national system
for the epidemiological surveillance of tobacco consumption and related social, economic, and
health indicators.
FCTC Article 20 (#5) also states that Parties should cooperate with regional and international
organizations and nancial and development institutions, to promote and encourage provision
of technical and nancial resources to the Secretariat to assist developing country Parties and
Parties with economies in transition to meet their commitments on research, surveillance, and
exchange of information.
Inclusion in the DOH as well as other agencies (development partners) funding
for research agenda
Inclusion of TC research in NUHRA budget
Number of development partners providing funding support for the agenda
3.3.3 Conduct research regularly42

The Philippines has recent, representative and periodic tobacco surveillance data for both
adults and youth. Two main challenges to sustain prevalence surveillance have been identied:
Although DOH partly funds some surveys like the Global Youth Tobacco Survey (GYTS) and the
National Nutrition and Health Survey (NNHS), funding for tobacco surveillance is still largely
42
National Capacity Assessment section III.3.1.
dependent on external sources. This is relevant especially in the case of GATS, which in its
present form is an expensive survey.
Adult prevalence data is a key to monitor the tobacco epidemic. However, the existing surveys
to measure adult prevalence use methodologies that produce non-comparable data. Global
Adult Tobacco Survey (GATS), which is an internationally validated survey, is not sustainable
in its present form.
The national assessment team recommends the use of the Core Adult Tobacco Survey (CATS),
which was developed by the WHO Western Pacic Regional Office (WPRO) based on the
GATS survey under the framework of Tobacco-Free Plan-It. In this way, periodic tobacco surveillance data will be collected with no need for additional funding and made available to the
institutions responsible for implementing the tobacco control policies.
GYTS, GATS, National Nutrition and Health Survey
3.3.4 Strengthen the use of evidence for policy and action43

Although the National Epidemiology Center (NEC) and other agencies have produced signicant amounts of tobacco surveillance data, relatively small efforts are done to translate these
data into information relevant to the decision makers and to the public and by these to facilitate concrete action and policy change. There is still a need to disaggregate national data into
regional data for better appreciation by local government units.
No. of policy issuances using as evidence surveillance, monitoring, evaluation
research data
3.3.5. Disseminate research and surveillance data results44

The DOH National Epidemiology Center (NEC) needs to take the leadership in transforming
collected data into information that would be relevant for the decision makers and understandable for the public, which would result in the facilitation of policy change and support of
the population in implementing the necessary measures.
43
44

According to the DOH Department Order (DO) No. 29 of February 7, 2011, NEC has the mandate to develop and institutionalize a national reporting and surveillance for the tobacco control program. In this regard, NEC needs to seek for additional partners support and use their
capacity through the work of the SWAT subcommittee on surveillance.
No. of policy issuances using as evidence surveillance, monitoring, evaluation
research data
STRATEGY 3.4: PUBLIC AWARENESS, EDUCATION, COMMUNICATION, AND ADVOCACY

3.4.1 Develop and implement evidence-based communication and advocacy plans including
evaluation of effectiveness
To promote and strengthen public awareness of tobacco control issues, there is a need to develop and implement evidence-based communication and advocacy plans and programs using all available communication tools. In relation to this, the SWAT Sub-Committee on Article
1235 should:
Prepare an integrated and cohesive plan for communication, education, and training on
Tobacco Control in coordination with the other sub-committees on FCTC Articles;
Establish an infrastructure to support education, communication, and training;
Facilitate leveling of key messages on tobacco control among the stakeholders and advocates for tobacco control;
Use all available means to raise awareness, provide enabling environments, and facilitate
behavioral and social change;
Actively involve the civil society in the relevant phases of public awareness programs;
Ensure that education, communication, and training programs include a wide range of
information on tobacco industry, its strategies, and its products; and
Monitor, evaluate, and revise education, communication and its measures.
Evidence-based communication plan implemented (Effective implementation of
communication and advocacy plan through Knowledge Attitude and Practice or
KAP surveys)
45
TOR SWAT Sub-Committee on FCTC Article 12, Department of Health
3.4.2 Ensure funding for implementation of communication and advocacy plan46

DOH has limited nancial resources (approx. PHP10 million) to produce materials and purchase air time, therefore materials are not supplied to regions in sufficient quantity and no
national campaign is possible with the existing funds. Currently, approximately 60% of NCHP
budget for campaigns goes to the regions while the remaining 40% goes to DOH for all other
activities, including materials production, testing, media buying, etc. The DOH should pursue
the expansion of the nancial resources to produce and air mass media campaigns. A possible means to mobilize more resources to produce and air mass media campaigns could be
through the designation of a part of tax revenues to this purpose. The department should
initiate high level engagement with the private sector (e.g. media companies and cinemas) to
secure free or highly discounted time and space.
Regular budget on IEC for Tobacco Control (inclusion in the DOH-National
Center for Health Promotion (NCHP) as well as other development
agencies funding for such plan)
STRATEGY 3.5: TOBACCO DEPENDENCE TREATMENT AND SMOKING CESSATION

3.5.1 Develop and implement national Clinical Practice Guidelines (CPGs) for tobacco dependence treatment (smoking cessation)47
The 2004 NEC cessation evaluation study identied the lack of standard cessation operating
procedures as a contributory factor to the failure to implement the national cessation policy.
The work initiated by the DOH for reviewing the evidence-based cessation interventions with
professional groups like the Philippine Medical Association (PMA) and Philippine College of
Chest Physicians (PCCP) and the academe and for eventually establishing a set of cessation
practice guidelines and models needs to be accelerated. Guidelines need to be nalized and
endorsed, and widely disseminated across the entire health system (in both the private and
public sectors), and across all relevant programs.
The DOH should continue its efforts on training of trainers, several of which have been initiated
in Centers for Health Development (CHDs). In this way, there will be an expanded pool of cessation trainers to assist LGUs and other government entities for providing cessation services
to their population and employees, e.g. the Civil Service Commission (CSC). In parallel, health
46
37
National Capacity Assessment sections VI 2.2.2/ VI.2.3.2

National Capacity Assessment sections V.2.2/.V.3.2/V.3.3.3.
professional societies could also designate cessation trainers to handle cessation capacity
building in the private sector. The DOH should adopt a set of standardized national training
modules and tools.
National Clinical Practice Guidelines (CPGs) for smoking cessation
developed and fully implemented
No. of health workers trained on CPGs
3.5.2 Establish/strengthen the infrastructure and referral system for tobacco dependence
treatment and other related services
There is a need for a coordinated national cessation infrastructure that incorporates both population and clinical approaches in a stepwise manner, and builds on and augments existing resources and service delivery mechanisms. The program shall start with LGUs with Smoke-Free
ordinance and with existing demand and/or program for tobacco cessation.
There is a need to strengthen the smoking cessation infrastructure and referral system for providing smoking cessation and tobacco dependence treatment strategy, especially among LGUs.
Opportunities to integrate these smoking cessation guidelines into relevant health and other
programs (i.e., cancer control programs, maternal and child health programs, TB control programs, as well as poverty alleviation programs, workplace wellness programs, social welfare
programs) should be explored and utilized.
Policy for treatment and referral for tobacco dependence treatment and related
services
No. of functional smoking cessation clinics
No. of TB DOTS facilities with integrated smoking cessation services
3.5.3 Ensure nancing for treatment of tobacco dependence under PhilHealth48

Cessation services are not covered under current health insurance schemes. Outside of Philippine Health Insurance Corporation (PhilHealth) Circular 17, which provides for cessation counseling for overseas Filipino workers and family members, there is no insurance coverage for
cessation services in the Philippines.
48
National Capacity Assessment, section V.2.4
RA 9211 mandates PhilHealth to cover outpatient cessation counseling for minors, but this remains unimplemented. Moreover, neither nicotine replacement therapies nor non-nicotine based
cessation drugs are included in the national formulary (a pre-requisite for PhilHealth coverage).
This presents a signicant nancial barrier for smokers who want to quit, many of whom belong
to the lower socio-economic classes and rely on PhilHealth to cover the costs of preventive health
care. PhilHealth maintains that it is waiting for the DOH to officially issue cessation clinical practice guidelines before it can establish the coverage rules for cessation services. At present, private
health insurance companies do not include cessation in their list of covered services.
PhilHealth should expand the insurance coverage to cover a package of evidence-based essential cessation services that includes brief advice at the primary health care level, access to
intensive counseling such as through a national quit line and, to the extent possible, pharmacotherapy for those who are heavily addicted to tobacco.
Financing scheme on the treatment of tobacco dependence developed
and implemented
No. of smokers who availed of the benet
No. of facilities that availed of the benet
LIST OF ACRONYMS AND ABBREVIATIONS

AdBoard
AER
AFP
AFTPTC
AO
ASEAN
ATBP
BAT
BIR
BOC
CHDMM
CHED
CAD
COPD
CPG
CSC
CVD
DA
DAP
DECS
DENR
DepEd
DDB
DILG
DLSU
DO
DOF
DOH
DOH BLHD
DOH BIHC
DOHHHRDB
DOH HPDPB
DOHNCHP
Advertising Board of the Philippines

Action for Economic Reforms
Armed Forces of the Philippines
ASEAN Focal Points on Tobacco Control
Administrative Order
Association of Southeast Asian Nations
Anti Tobacco Behavior Program
British American Tobacco
Bureau of Internal Revenue
Bureau of Customs
Center for Health Development Metro Manila
Commission on Higher Education
Coronary Artery Disease
Chronic Obstructive Pulmonary Disease
Clinical Practice Guidelines
Civil Service Commission
Cardiovascular Diseases
Department of Agriculture
Development Academy of the Philippines
Department of Education, Culture and Sports
Department of Environment and Natural Resources
Department of Education
Dangerous Drugs Board
Department of Interior and Local Government
De La Salle University
Department Order
Department of Finance
Department of Health
Department of Health Bureau of Local Health Development
Department of Health Bureau of International Health Cooperation
Department of Health Health Human Resource Development
Bureau
Department of Health Health Policy Development and Planning
Bureau
Department of Health National Center for Health Promotion
DOHN-CDPC
DOJ
DOLE
DOST
DOTC-LTFRB
DSWD
DTI
DTI-BTRCP
ESHUT
FCAP
FDA
GATS
GYTS
GHI
HJ
HSO
IACT
IEC
IPCAP
ITGA
JMC
JTI
KBP
LCP
LGU
LTFRB
MIAA
MMDA
MTP
NBI
NCDPC
NCAC
NCD
NCHP
NGO
NTA
NTCCO
NTPCP
Department of Health National Center for Disease Prevention and

Control
Department of Justice
Department of Labor and Employment
Department of Science and Technology
Department of Transportation and Communication Land
Transportation Franchising and Regulatory Board
Department of Social Welfare and Development
Department of Trade and Industry
Department of Trade and Industry Bureau of Trade and
Consumer Protection
Environmentally Sustainable Healthy Urban Transport
Framework Convention on Tobacco Control Alliance, Philippines
Food and Drug Administration
Global Adult Tobacco Survey
Global Youth Tobacco Survey
Graphic Health Information
Health Justice, Philippines
Health Service Office
Interagency Committee on Tobacco
Information, Education and Communication
Integrated Professional Counselors Association of the Philippines
International Tobacco Growers' Association
Joint Memorandum Circular
Japan Tobacco International
Kapisanan Ng Mga Brodkaster Ng Pilipinas
Lung Center of the Philippines
Local Government Unit
Land Transportation Franchising & Regulatory Board
Manila International Airport Authority
Metro Manila Development Authority
Medium Term Plan
National Bureau of Investigation
National Center for Disease Prevention and Control
National Consumer Affairs Council
Noncommunicable Diseases
National Center for Health Promotion
NonGovernment Organization
National Tobacco Authority
National Tobacco Control Coordinating Office
National Tobacco Prevention and Control Program
NTRC
NYC
OSG
OSHC
PAP
PCCP
PCG
PCHRD
PCP
PCS
PGH
PHIC
PIA
PLC
PLCPD
PMI
PMFTC
PMA
PNP
PN
POS
PSC
PTGA
R.A.
RAP
SAMMEC
SDA
SEATCA
SHS
SMIC
SWAT
TAPS
TCT
TESDA
TWG
UHC
ULAP
UPCLDF
UPCPH
WHO
WHO-FCTC
WPRO
National Tax Research Center

National Youth Commission
Office of the Solicitor General
Occupational Safety and Health Center
Psychological Association of the Philippines
Philippine College of Chest Physicians
Philippine Coast Guard
Philippine Council for Health Research and Development
Philippine College of Physicians
Philippine Cancer Society
Philippine General Hospital
Philippine Health Insurance Corporation/PhilHealth
Philippine Information Agency
Philippine Lung Center
Philippine Legislators' Committee on Population and Development
Philip Morris International
Philip Morris Fortune Tobacco Corporation
Philippine Medical Association
Philippine National Police
Philippine Navy
Point of Sale
Philippine Sports Commission
Philippine Tobacco Growers Association
Republic Act
Regional Action Plan
Smoking Attributable Mortality and Economic Costs
Seventh Day Adventist
Southeast Asia Tobacco Control Alliance
Secondhand Smoking
South Manila InterInstitutional Consortium
Sectorwide AntiTobacco
Tobacco Advertising, Promotion and Sponsorship
Tobacco Control Team
Technical Education and Skills Development Authority
Technical Working Group
Universal Health Care
Union of Local Authorities of the Philippines
University of the Philippines College of Law Development Foundation
University of the Philippines College of Public Health
World Health Organization
World Health Organization Framework Convention on Tobacco Control
Western Pacic Regional Office
GLOSSARY OF TERMS
Behavioral support39 - refers to support, other than medications, aimed at helping people stop
their tobacco use. It can include all cessation assistance that imparts knowledge about tobacco use and quitting; provides support and teaches skills and strategies for changing behavior.
Brief advice40 - refers to advice to stop using tobacco; usually takes only a few minutes; and
given to all tobacco users, usually during the course of a routine consultation or interaction.
Contents41 - refers to constituents with respect to processed tobacco; and ingredients with
respect to tobacco products.
Design feature42 - a characteristic of the design of a tobacco product that has an immediate
causal link with the testing and measuring of its contents and emissions. For example, ventilation holes around cigarette lters decrease machine-measured yields of nicotine by diluting
mainstream smoke.
Emissions43 - substances that are released when the tobacco product is used as intended.
For example, in the case of cigarettes and other combusted products, emissions are the substances found in the smoke. In the case of smokeless tobacco products for oral use, emissions
are the substances released during the process of chewing or sucking; in the case of nasal use,
emissions refer to substances released by particles during the process of snuffing.
Expanded tobacco44 - is tobacco that has been expanded in volume by quick volatilization of
a medium such as dry ice.
Framework Convention on Tobacco Control45 - is the rst international treaty negotiated under the auspices of World Health Organization which represents a paradigm shift in developing a regulatory strategy to address addictive substances. In contrast to previous drug control
treaties, the WHO-FCTC asserts the importance of demand reduction strategies as well as
39
WHO Framework Convention on Tobacco Control: Guidelines for Implementation (Article 5.3; Article 8; Articles
9 and 10; Article 11; Article 12; Article 13; and Article 14. 2011 edition;; p 114.
40
Ibid p. 114
41
Ibid p. 34
42
Ibid p. 35
43
Ibid p. 35
44
Ibid p. 35
45
World Health Organization. WHO Framework Convention on Tobacco Control, WHO Press: Geneva. 2005.
supply issues. The WHO-FCTC was developed in response to the globalization of the tobacco
epidemic. The spread of the tobacco epidemic is facilitated through a variety of complex
factors with cross-border effects, including trade liberalization and direct foreign investment.
Graphic Health Information46 - refers to statements, and/or other information with accompanying full-color picture or pictograms, describing the contents and ingredients of tobacco
products. It also gives information regarding health dangers and problems related to tobacco
products, tobacco consumption, exposure to tobacco smoke, and/or other effects of tobacco
use.
IAC-T47 refers to the Inter-Agency Committee on Tobacco established under Section 29 of
RA 9211.
IAC-T Member Agencies/Organization48 refers to the agencies/organizations which compose the Inter-Agency Committee on Tobacco under Section 29 of RA 9211.
Illicit trade49 refers to any practice or conduct prohibited by law which relates to production,
shipment, receipt, possession, distribution, sale or purchase, including any practice or conduct
intended to facilitate such activity.
Indoor or Enclosed Areas50- indoor (or enclosed) areas include any space covered by a
roof or enclosed by one or more walls or sides, regardless of the type of material used for the
roof, wall or sides, and regardless of whether the structure is permanent or temporary.
Ingredients51 - include tobacco; components (e.g. paper, lter), including materials used to
manufacture those components; additives; processing aids; residual substances found in tobacco (following storage and processing); and substances that migrate from the packaging
material into the product. Contaminants are not part of the ingredients.
Promotion of tobacco cessation52 - refers to population-wide measures and approaches that
contribute to stopping tobacco use, including tobacco dependence treatment.
Public Places53 - these shall cover all places accessible to the general public or places for collective use, regardless of ownership or right to access.
46
Republic of the Philippines. DOH Office of the Secretary. AO No. 2010-0013 Requiring Graphic Health Information on Tobacco Product Packages, Adopting Measures
to Ensure that Tobacco Product Packaging and Labeling do not Promote Tobacco by Any Means that are False, Misleading, Deceptive or Likely to Create an Erroneous
Impression, and Matters Related Thereto. Sta. Cruz, Manila. 2010
47
R. A. No. 9211 (Tobacco Regulation Act of 2003); Inter-Agency Committee-Tobacco Memorandum Circular No. 01 s2004: Monitoring and Enforcement Guidelines of the
Tobacco Regulation Act and its Implementing Rules and Regulations. 2008.
48
Ibid p. 2
49
World Health Organization. WHO Framework Convention on Tobacco Control; WHO Press: Geneva; 2005.
50
WHO Framework Convention on Tobacco Control: guidelines for implementation Article 5.3; Article 8; Articles 9 and 10; Article 11; Article 12; Article 13; Article 14 - 2011
edition.
52
Ibid p. 35
53
WHO Framework Convention on Tobacco Control: Guidelines for Implementation Article 5.3; Article 8; Articles 9 and 10; Article 11; Article 12; Article 13; Article 14 - 2011
edition. P.114
Public transport54 - this shall include any vehicle used for the carriage of members of the public, usually for reward or commercial gain. This would include taxis.
RA 921155- this refers to Republic Act No. 9211, otherwise known as the Tobacco Regulation
Act of 2003.
Reconstituted tobacco56 - is a paper-like sheet material comprised mainly of tobacco.
Secondhand tobacco smoke or environmental tobacco smoke57 - refers to the smoke emitted from the burning end of a cigarette or from other tobacco products usually in combination
with the smoke exhaled by the smoker.
Smoke free air58 - refers to air that is 100% smoke free. This denition includes, but is not limited to, air in which tobacco smoke cannot be seen, smelled, sensed or measured.
Smoking59 - refers to the act of being in possession or control of a lit tobacco product regardless of whether the smoke is being actively inhaled or exhaled.
Tobacco addiction/dependence60 - refers to a cluster of behavioral, cognitive, and physiological phenomena that develop after repeated tobacco use and that typically include: a strong
desire to use tobacco; with difficulties in controlling its use; with persistence in tobacco use
despite harmful consequences; with a higher priority given to tobacco use than to other activities and obligations; with increased tolerance; and sometimes with a physical withdrawal
state.
Tobacco advertising and promotion61 - refers to any form of commercial communication, recommendation, or action; the aim of which is to effect or likely to effect promoting a tobacco
product or tobacco use either directly or indirectly
Tobacco cessation62 - refers to the process of stopping the use of any tobacco product, with
or without assistance.
54
edition. P. 22
55
edition P. 23
56
WHO Framework Convention on Tobacco Control: Guidelines for implementation Article 5.3; Article 8; Articles 9 and 10; Article 11; Article 12; Article 13; Article 14 - 2011
edition. P. 35
57
Ibid. P. 21-22
58
Ibid p.22
59
Ibid p. 22
60
WHO Framework Convention on Tobacco Control: Guidelines for implementation Article 5.3, Article 8, Articles 9 and 10, Article 11, Article 12, Article 13 and Article 142011 edition. P. 114
61
World Health Organization. WHO Framework Convention on Tobacco Control; WHO Press: Geneva. 2005.
62
WHO Framework Convention on Tobacco Control: Guidelines for implementation Article 5.3, Article 8, Articles 9 and 10, Article 11, Article 12, Article 13 and Article 14- 2011
edition. P. 114
Tobacco Control63 refers to a range of supply, demand and harm reduction strategies that
aim to improve the health of a population by eliminating or reducing their consumption of
tobacco products and exposure to tobacco smoke.
Tobacco dependence treatment64 - refers to the provision of behavioural support, medications, or both to tobacco users, to help them stop their tobacco use.3
Tobacco user65 - refers to a person who uses any tobacco product.
Tobacco Industry66 shall refer to organizations, entities, associations, individuals and others
who work for or in behalf of tobacco manufacturers, wholesalers, distributors, importers of
tobacco products, growers, and other individuals, or organizations that work to further the
interest of the tobacco industry, such as front groups and retailers.
Tobacco Products67 refers to products entirely or partly made of leaf tobacco as raw material, which are manufactured to be used for smoking, sucking, chewing, or snuffing, or by any
other means of consumption.
Tobacco Sponsorship68 refers to any form of contribution to any event, activity or individual
with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly.
63
World Health Organization. WHO Framework Convention on Tobacco Control. WHO Press: Geneva. 2005. 4
WHO Framework Convention on Tobacco Control: Guidelines for implementation Article 5.3, Article 8, Articles 9 and 10, Article 11, Article 12, Article 13, and Article 142011 edition. P. 114
65
WHO Framework Convention on Tobacco Control: Guidelines for implementation Article 5.3, Article 8, Articles 9 and 10, Article 11, Article 12, Article 13, and Article 142011 edition. P. 114
66
Republic of the Philippines. Department of Health. Office of the Secretary. Department Memorandum No. 2010-0126: Protection of the Department of Health including
all of its Agencies Regional Offices, Bureaus or Specialized/Attached Offices/Units against Tobacco Industry Interference. Sta. Cruz, Manila. 2010. 2
67
Republic of the Philippines. Department of Health. Office of the Secretary. Administrative Order No. 2010-0013: Requiring Graphic Health Information on Tobacco
Product Packages, Adopting Measures to ensure that Tobacco Product Packaging and Labeling do not Promote Tobacco by Any Means that are False, Misleading,
Deceptive or Likely to Create an Erroneous Impression, and Matters Related Thereto:. Sta. Cruz Manila, 2010.
68
World Health Organization. WHO Framework Convention on Tobacco Control. WHO Press: Geneva. 2005 4
64
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NTCS 2011-2016
ANNEXES
ANNEX 1
TOBACCO CONTROL INTERVENTIONS IN

THE PHILIPPINES
1. Government Agencies Implementing Tobacco Control

A. Implementation at the National Level
In 1999, the Philippines parliament passed the Clean Air Act or Republic Act 8749, which included provisions for protection from second hand smoke (SHS). The Clean Air Act identied
cigarette smoke as a pollutant and instituted smoke-free indoor laws; unfortunately, the Act
allowed designated smoking areas in enclosed public places and other indoor areas.1
In June 2003, Republic Act 9211, also known as the Tobacco Regulation Act of 2003, became a law in the Philippines. The Tobacco Regulatory Act included landmark legislation with
provisions on effective tobacco control in the country, including: (a) promotion of a healthful environment; (b) provision of information to the public on health risks associated with
cigarette smoking and tobacco use; (c) regulation and subsequent banning of all tobacco
advertisements and sponsorships; (d) regulation of placing health warning labels on tobacco
products; (e) prohibition of the sale of tobacco products to minors1; (f) provision of assistance
and encouragement for Filipino tobacco farmers to cultivate alternative agricultural crops to
prevent economic dislocation2; and (g) creation of an Inter-agency Committee on Tobacco
(IAC-Tobacco) to oversee the implementation of the provisions of this Act.2
The DOH issued on 10 December 2003 AO No. 122 entitled, A Smoking Cessation Program
to support provisions of RA 9211 and the National Healthy Lifestyles Program. Section 33(b) and (c) of the tobacco law required that the DOH establish withdrawal clinics, and this
AO provides the specic guidelines in implementing a National Smoking Cessation Program
(NSCP) for such provisions.1
An Interagency Committee on Tobacco (IAC-T) was established through RA 9211 Memorandum Circular No. 1s.2004 to oversee the administration and implementation of the law. The
IAC-T, chaired by the Department of Trade (DTI) with DOH as vice-chair, involves different
1
2
2009 Philippines Global Adult Tobacco Survey (GATS)

Manual for Implementation of RA 9211 (Tobacco Regulation Act of 2003), UP College of Law Development Foundation, 2010
government sectors, including the National Tobacco Administration of the Department of Agriculture (DA) as well as representatives of the tobacco industry.
Interagency Committee on Tobacco (IAC-T) Members:
1. Department of Trade and Industry (Chair)
2. Department of Health
3. Department of Justice
4. Department of Agriculture
5. National Tobacco Administration
6. Department of Environment and Natural Resources
7. Department of Education
8. Department of Science and Technology
9. Bureau of Customs
10. Bureau of Internal Revenue
11. Philippines Tobacco Institute
12. FCTC Alliance Philippines (FCAP)
In 2007, the DOH issued Administrative Order 2007-0004 or the National Tobacco Prevention and Control Program (NTPCP) to dene the roles and responsibilities of the different
offices under DOH and of other departments. The lead office for tobacco control is the DOHNational Center for Disease Prevention and Control (NCDPC).
In 2009, the DOH started to lodge major roles and responsibilities to the DOH-National Center
for Health Promotion (NCHP). The NCHP started with its Health Promotion Plan called Anti-Tobacco Behavior Program (ATBP). The ATBP Program has four-pronged strategies, namely: (1)
rally the inuential people through political advocacy and social mobilization; (2) re-orient providers of health and social services through networking and partnership; (3) involve the youth
through education and entertainment; and (4) bombard the media through social marketing.
Besides the ATBP Program, the DOH-NCHP launched the Red Orchid Award, which aims to
search for the national, regional, and local offices that implement a 100% tobacco-free environment. The NCHP also joined the Planning Meeting of the ASEAN Focal Points on Tobacco
Control (AFPTC), which has the goal of ensuring that effective tobacco control measures are
in conformity with the ASEAN Social Cultural Blueprint.
The AFPTC, encompassing a two-year action plan on four (4) key tobacco control issues,
tasked each member to take a lead in the enforcement of the activities. The issue assigned to
the Philippines and its partner, Lao, is the Tobacco Advertising, Promotion, and Sponsorship
(TAPS).
In 2009, the DOH started implementing the Bloomberg Project entitled, Moving to the Next
Level in the Philippines: Complete Implementation of the WHO-Framework Convention on
Tobacco Control (WHO-FCTC). The project is tasked to supplement the country's tobacco
prevention efforts, in congruence with the DOH-NCHP, and to enforce WHO-FCTC effectively.
The key initiatives of the project include the development of a comprehensive National Tobacco Control Strategy (2011-2016) and Medium Term Plan (2011-2013), creation of the National
Tobacco Control Coordinating Office (NTCCO) within the DOH, and formation of the DOH Tobacco Control Team (TCT) and eleven Sector-wide Anti-Tobacco (SWAT) sub-committees for
the implementation of WHO-FCTC provisions. The NTCCO is in charge of working with other
sectors of the DOH to synchronize tobacco control efforts. The division of functions, outlined
in DO 2011-0029, is split among the different offices in accordance with their role in the DOH.
The health agenda of the present administration focus on Universal Health Care (UHC), which
promotes healthy lifestyle for the prevention of noncommunicable diseases; hence, tobacco
prevention is included in the National Objectives for Health (NOH) of the DOH.
Other government initiatives include: (1) the passage of FDA Law (RA 9711) in 2009; (2) issuance of Administrative Order No. 13 on Graphic Health Information in 2010; and (3) formulation of the National Tobacco Control Strategy (NTCS 2011-2016) in 2011.
The DOH-NCHP partnered with the Development Academy of the Philippines (DAP) to facilitate the development of the National Tobacco Control Strategy (NTCS) for 2011-2016. Through
the DOH- Bloomberg Initiative Project OC-401, DAP had undertaken a series of consultation workshops starting May 2011, with experts consultation workshop, three regional (Luzon,
Visayas, and Mindanao) workshops, technical working group workshop, and another consultative meeting on the Finalization of the NTCS and Development of Monitoring and Evaluation (M&E) Framework in 2012. Representatives from government agencies, advocacy groups,
NGOs and local government units (LGUs) participated in the workshops and provided inputs
to the NTCS, which will serve as a strategy map to achieve the desired goals of the National
Tobacco Control Program.
Aside from DOH, other government agencies have been involved in tobacco control. The Civil
Service Commission (CSC), an independent constitutional body, played a fundamental role in
recent years by issuing several joint memoranda with the DOH. Similarly, the Land Transportation Franchising Regulatory Board (LTFRB), Philippine National Police (PNP), Development
Academy of the Philippines (DAP), and Metropolitan Manila Development Authority (MMDA)
played key roles focusing on smoke-free places initiatives. Using the existing communication
materials, they contributed to awareness-raising campaigns and smoking cessation activities.3
National Capacity Assessment Report for Tobacco Control The Philippines, May 2011
Other Government Agencies Efforts (Source: DOH)

1. CSC and DOH Joint Memo Circular No. 2010-01
Protection of the bureaucracy against tobacco industry interference Prohibitions:
a. Unnecessary interaction with the tobacco industry
b. Preferential treatment to the tobacco industry
c. Accepting gifts, donations, and sponsorship
d. Financial interest in the tobacco industry
e. Conict of interest with the tobacco industry
2. DOH Administrative Order No. 2009-0010
Rules and Regulations Promoting a 100% Smoke-Free Environment
3. LTFRB Memo Circular 2009-036
100% Smoke-Free Public Utility Vehicles and Public Land Transportation Terminals
4. CSC Memo Circular No. 17 s. 2009
Smoking Prohibition based on 100% Smoke-Free Policy
5. DepEd Order No. 73 s. 2010
Smoking Ban in Public Schools
6. DepEd Order No. 62 s. 2007
Integration of Instructions on the Hazardous Effect of Smoking in the School Curricula
7. DOH Dept Memo No. 2009-014
Ban on Promotion, Advertisements, and Sponsorship of Tobacco Products
8. DOH Administrative Order No. 122 s. 2003
A Smoking Cessation Program to Support the National Tobacco Control and Healthy
Lifestyle Program
9. DOH Dept Memo No. 2010-0191
Health Advisory on Electronic Nicotine Delivery Systems (ENDS)/E-Cigarettes
DOH warns the public on the use of these products. There is insufficient evidence that
ENDS are safe for human consumption.
B. Implementation at the Local Level
At the sub-national level, the local government units (LGUs) play an important role in the law
implementation and have the mandate to ensure proper enforcement of RA 9211 along with
members of the Philippine National Police (PNP) and other stakeholders.
The DOH regional structures (Centers for Health Development) conduct tobacco control ac-
tivities through their focal point for health promotion and for NCD, especially in those regions/
districts where local ordinances for creating smoke-free environments were introduced and
enforced.
These staff are usually oriented and trained by DOH Central Office. The DOH organizes training
of trainers (TOT) for health workers at regional level and then regional DOH staff organizes
training at provincial, municipal, city, and barangay level. Several training workshops were
organized every year mainly on the policies in MPOWER package as well as some cessation
workshops.
In addition, training of policy makers is conducted by the DOH. The DOH regional offices also
conduct training for the local government units.
Most of the enforced legislation on exposure to SHS has been done in Local Government Units
(LGUs). Among the LGUs with existing Anti-Smoking Ordinances or that have passed smokefree legislation are the cities in the National Capital Region: Makati, Manila, Pasay, Marikina, and Quezon City; Legaspi City in Southern Tagalog Region; Cebu City in Central Visayas
Region; Iloilo City in Western Visayas Region; and Davao City in Eastern Mindanao Region.
Recently, municipalities in Talisayan, Misamis Oriental in Northern Mindanao Region and in
Amlan, Negros Oriental in Central Visayas Region have passed and implemented 100% smokefree jurisdictions. In addition, the FCAP reports that several municipalities and cities in Luzon,
Visayas, and Mindanao have initiatives under review calling for smoke-free ordinances and/or
administrative orders banning smoking in public places, invoking 100% smoke-free jurisdictions1. (Please also refer to Annex 5 for the list of LGUs with Smoke-free Ordinances).
The Local Government Best Practices (Source: DOH)
1. Nueva Vizcaya Ordinance No 2010-049: Smoking is prohibited in enclosed or partially
enclosed public places, workplaces, public outdoor spaces, public conveyances, or other
public places.
2. Amlan Municipal Ordinance No. 3 s. 2009: No person shall smoke in any part of any enclosed or partially enclosed public place, workplace, including bars and restaurants, form
of public conveyance or public outdoor space.
3. Umingan Municipal Ordinance No. 24 s. 2008: No person shall smoke in any part of any
enclosed or partially enclosed public place, workplace, including bars and restaurants,
form of public conveyance or public outdoor space.
4. Talisayan Municipal Ordinance No. 724-2008: It shall be unlawful for any person to smoke
or for a person in charge to allow smoking in enclosed or partially enclosed public places
and public facilities, public places, all forms of public conveyances, workplaces, public
outdoor spaces.
2. Civil Society Implementing Tobacco Control

The Philippines also has a large and active civil society network that has proven to have an
important role in keeping tobacco control in the government agenda. The non government
organization (NGO) sector includes advocacy groups; faith-based organizations; academia;
health professional groups; as well as local branches of international organizations.
So far the NGOs' resources relied on external sources (e.g., Bloomberg Philanthropies through
the Bloomberg Initiative) or on international organizations (e.g., SEATCA).
Some Philippine NGOS active in tobacco control:
1. FCTC Alliance Philippines (FCAP)
Started in 2001, FCAP is composed of health professionals, faith-based groups, academe, and
environmental groups. The group worked closely with DOH for: (1) the country's position during the WHO-FCTC negotiations (2001-2004); (2) achieving the WHO-FCTC ratication by
the Senate in 2005; (3) staging Tobacco-Free SEA Games; (4) introducing and enforcing ordinances in local government units (e.g., 100% smoke-free places; banning tobacco advertising, promotion, and sponsorship/TAPS); (5) lobbying through Congress (14th and 15th) and
advocating for graphic health warning and for tobacco tax reform (also with AER and HJ) and
building constituency support to tobacco tax across the country; (6) and developing a coalition of health professionals for tobacco control in collaboration with the Philippine Ambulatory of Pediatrics Association (PAPA).
FCAP also collaborated with Philippine Medical Association (PMA) on their Roadmap for
tobacco control; worked with PAPA and the Philippine College of Chest Physician (PCCP) to
move forward tobacco cessation services; and led cases against Philip Morris on its violation
of text health warning provision of RA 9211 (still pending in DOJ and Court of Appeals)
2. Health Justice (HJ)
Considered as a think-tank, this group focuses its work on litigation, economics and drafts and
briefs policy and legal documents. It provided key technical and legal support to the DOH for
health warnings, monitoring tobacco industry interference, and advice on law enforcement by
various government agencies e.g., CSC, LTFRB, FDA, and DOH.
It also provided key economic research to support tobacco tax and illicit trade policy reform
and developed various templates for tobacco control legislation. The toolkits that are currently
in use by advocates and government partners were developed by HJ. The group also provided
legal and media support for various NGOs, individual advocates/spokespersons, and LGUs.
2. Philippine Medical Association (PMA)

This group of medical practitioners passed an anti-smoking resolution in 2010 for physicians
to be role-models for stopping smoking, for including smoking status in history taking, and
giving brief advice to patients on how to quit smoking.
4. New Vois Association of the Philippines
The group was recently engaged in tobacco control. Majority of its members, who are people
affected by tobacco, became the face of tobacco control advocacy.
5. T obacco-Free Philippines (TFP)
Active in tobacco control as early as the 1980s, TFP pushed for the passage of a tobacco
control law in the Philippines. Its tobacco control efforts, however, slowed down from 2000
onwards.
6. Faith Based Organizations (Seventh Day Adventist & Jesus Christ of Latter Day Saints)
The group consists of active FCAP members are working primarily on creating smoke-free
places and banning TAPS by local government units (LGUs) across the country; it is one of the
few organizations involved in tobacco cessation using primarily counseling techniques. .
7. Eco Waste Coalition
The coalition has been an active partner of FCAP since 2008 in relation to environmental issues.
8. Action for Economic Reform (AER)
The group is primarily concerned with transparency and taxation issues. Since 2009, AER has
engaged in advocacy through Congress for the tobacco taxation reform (together with FCAP,
DOH, and HJ).
9. University of the Philippines College of Law Development Foundation (UPCLDF)
The group is primarily composed of lawyers recently engaged in tobacco control (2008). They
worked with some LGUs to effectively enforce RA 9211 through (1) training of enforcers and
(2) development of tools for monitoring and enforcement including guidelines. It also provides
legal assistance to DOH on legal issues.
10. Filipino Consumers Will (BILMAKO)
The group is primarily a consumers protection group. In 2004, it conducted a study on the
effectiveness of RA 9211 in relation to the WHO-FCTC.
ANNEX 2
TOBACCO CONTROL COORDINATING

BODIES
Coordination within the DOH

The NTCCO is in charge of working with other sectors of the DOH to synchronize tobacco control efforts. The division of functions, outlined in DO 2011-0029, is split among the different
offices in accordance with their role in the DOH.
Recently, DC 2011-0101 has set rules and regulations of the FDA (after Administrative FDA Act
9711-2009) tasking the FDA to regulate tobacco. Additionally, DM 2009-0142 states that the
FDA has become responsible for the enforcement of existing laws on tobacco product packaging and labeling, and on restricting tobacco advertising, promotion, and sponsorship (TAPS).
The Philippine Health Insurance Corporation (PhilHealth), the national health insurance provider, has included enforcement of smoke-free policy within the premises of health care institutions as one of the requirements for tertiary hospital accreditation.
The NCHP conducted activities under the framework of the MPOWER policies at the central
and sub national levels for planning, building capacity, and training. Lately the Development
Academy of the Philippines (DAP) joined these efforts.
Coordination within the Government
RA 9211 was enacted before the ratication of the WHO-FCTC; as such, many measures requested by the treaty's implementation process were not yet included in RA 9211. Department
Order (DO) 2011-0029 proposed a functional structure to be responsible for implementing
the WHO-FCTC provisions (Sector-Wide Ant- Tobacco Committee/SWAT).
Eleven sub-committees of this sector-wide structure were organized and are already operational with terms of reference (TOR) dening the scope of work and expected outputs. SWAT
members are government stakeholders, civil societies, and the academia. The tobacco industry and its front groups were not invited to be part of SWAT. The SWAT sub-committees and
proposed responsible agencies are listed in Table 3.
Table 3: Sector Wide Anti-Tobacco Committee (SWAT)
SWAT Subcommittee according

to WHO-FCTC articles
SWAT Sub-committees
Proposed Responsible National

Agency
SWAT 5.3
Sub-committee on Tobacco Industry

Interference
Civil Service Commission
SWAT 6
Sub-committee on Price Tax Measures
Department of Health (HPDPD)
SWAT 8
Sub-committee on Smoke-free
Department of Health (HPDPD)
SWAT 9 & 10
Sub-committee on Regulation of the

Contents of Tobacco Products and
Tobacco Products Disclosure
Department of Health (FDA)
SWAT 11
Sub-committee on Packaging and

Labelling of Tobacco Products
SWAT 12
Sub-committee on Education,
Communication, Training, and Public
Awareness
Department of Health (NCHP)
SWAT 13
Sub-committee on Tobacco
Advertising, Promotion, and
Sponsorship
SWAT 14
Sub-committee on Tobacco
Dependence Treatment
Department of Health (NCDPC)
SWAT 15
Sub-committee on Illicit Trade of

Tobacco Products
Department of Finance (Bureau of

Customs)
SWAT 17&18
Sub-committee on Alternative
Livelihoods
Department of Agriculture
SWAT 20
Sub-committee on Surveillance and

Research
Department of Health (NEC)
ANNEX 3
OTHER DOH TOBACCO CONTROL

INITIATIVES
A. DOH Tobacco Control Team

The Department of Health increased its efforts in tobacco control by creating the Tobacco
Control Team (TCT) which legally makes sure the implementation of law. The team is composed of different offices composed of highly respectable directors and technical persons
with a wide array of knowledge and expertise on tobacco control.
Figure 2: Tobacco Control Multi-Sectoral Coordination Structure
Project Director
(Undersecretary for Policy,
Service Delivery and Regulation
Cluster)
DOH Tobacco Control Team

-Relevant DOH Offices
-DOH Attached Agencies
SWAT Committee
Project Technical Manager

(Director, National Center for
Health Promotion)
SWAT Sub-Committees on
WHO-FCTC Articles 5.3, 6, 8,
9/10, 11, 12, 13, 14, 15, 17/18, 20 (11
Sub-Committees)
National Tobacco Control

Coordinating Office
Source: DOH-NCHP Bloomberg Initiative Project OC-401
B. DOH-NCHP Bloomberg Initiative Project OC-401

The Bloomberg Initiative Project started in 2006 to support an effective evidence-based tobacco control intervention. It generally provides funds to government agencies, non-governmental organizations, civil society organizations and universities in different countries. The
core objective of the Initiative is to reverse the global epidemic of tobacco use by enhancing
tobacco control capacity throughout the worlds low and middle income countries.
The two-year project is managed by the DOH National Center for Health Promotion (NCHP)
with the goal of consolidating the countrys effort in tobacco control through sector-wide
participation and involvement and implementation of the National Tobacco Control Strategy
(NTCS). The project is tasked to supplement the country's tobacco prevention efforts, in congruence with the DOH-National Center for Health Promotion (NCHP), and to enforce WHOFCTC effectively.
The key initiatives of the project include the development of a comprehensive National Tobacco Control Strategy (NTCS 2011-2016) and Medium Term Plan (MTP 2011-2013); creation
of the National Tobacco Control Coordinating Office (NTCCO) within the DOH; and formation
of the DOH Tobacco Control Team (TCT) and eleven Sector-wide Anti-Tobacco (SWAT) subcommittees for the implementation of WHO-FCTC provisions.
The development of Sector-wide Anti-Tobacco (SWAT) Council with its committees will ensure the implementation of FCTC provisions. Eight out of 11 SWAT committees are headed by
the Department of Health office
C. DOH Technical Working Group

The DOH Technical Working Group for the smoking cessation program was created under the
Department Order 70-e s 2002 and was repealed by D.O. 193 s 2002. The primary duty of
TWG is to effectively implement the National Tobacco Control and Lifestyle Program, which
has the following components: 1) advocacy, education, and promotion; 2) smoking cessation
and healthy lifestyle; and 3) epidemiology, surveillance, and research.
D. DOH Red Orchid Awards

The Department of Health launched the Red Orchid Awards, an incentive given to locales with
100% tobacco-free environment. The search covers the Central Office, Regional Offices, DOH
hospitals, and Local Government Units. Red orchid was used by the World Health Organization
as a symbol of a tobacco-free world and a campaign to end the tobacco epidemic.
Table 4: Sector Wide Anti- Tobacco Committee Structure
FCTC
Article
SWAT COMMITTEES
LEAD AGENCY
MEMBER AGENCIES
Tobacco Industry Interference

Committee
CSC
DOH-NCHP
FCAP, HJ, SEATCA , MMDA, HPDPB,

CHD-MM, MMDA, UPCLDF
Article 6
Price Tax Measures
DOH-HPDPB
DOF
DOF, BIR, NTRC, FCAP, HJ, AER,

UP College of Law , PLCPD, STOP
Exploitation
Article 8
Smoke-Free
DOH-HPDPB
PMA
CSC
PNP, MMDA, COSH, ULAP, PSC, FCAP,

PCCP, UP-CLDF, HJ, DILG, LTFRB,
MARINA, SEATCA, DOLE, MIAA ,
TESDA
Article 9 & 10
Regulation of Content/
Disclosure
DOH (FDA)
DDB
DTI-BTRCP, SEATCA, HJ, FCAP, OSG,

DOJ, NCAC, NCHP
Article 11
Packaging & Labeling of

Tobacco Products
DOH (FDA)
DTI-BTRCP
SEATCA, HJ, FCAP, OSG, DOJ, NCAC,

NCHP
Article 12
Education, Communication,
Training & Public Awareness
DOH (NCHP)
DepEd
AdBoard
PIA, DSWD, NYC, FCAP, PCP, PMA,

PCS, CHED, TESDA, PCCP, Media
Article 13
Ban on Tobacco Advertising,

Promotion and Sponsorship
DOH (FDA)
DOJ
DTI-BTRCP, SEATCA, HJ, FCAP, OSG,

NCAC, NCHP
Article 14
Tobacco Dependence
Treatment
DOH (NCDPC)
LCP, FCAP
PCCP, PMA, SDA, PSC, WHO, IPCAP,

AT, PAP, PCGAI PGH, PLC, OSHC, PHIC
Article 15
Illicit trade in Tobacco Products
BOC
DOH (Legal Service)
OSG, PCG, DOJ, HJ, PN, BIR , AFP, NBI,

PNP
Alternative Livelihood
DA
DOLE
TESDA, DOLE, DSWD, FCAP, DOF
Surveillance & Research
DOH (NEC)
DOST, FCAP, PCCP, HJ, SEATCA, UP

CPH, U-Belt Consortium, SMIC, PCHRD
Article 5.3
Article 17&18
Article 20
Source: Bloomberg Initiative Project OC-401, National Center for Health Promotion, DOH
Nominees are selected by Interagency Committee based on their strengths to implement a

100% smoke-free environment in line with the WHO-MPOWER initiative. Municipalities, cities,
health facilities, workplaces and provinces are encouraged to participate by enforcing effective measures that protect people from tobacco smoke.
For the past three years, the Red Orchid Awards project has been giving a Php 500,000 grant
to each winner from Local Government Units, Government Hospitals, Government Offices, and
DOH-Centers for Health Development. (See below for the list of awardees in 2010).
DOH Red Orchid Awards 2011: Special Citation on Implementation of 100% Tobacco-Free
Environment in Government Offices, Hospitals, CHDs, Provinces, Cities, and Municipalities
(Source: DOH)
1. Government Offices:
MMDA
DepEd - Reg. 1
LTO - Reg. 10
CSC Reg. 1
Pop Com CAR
DTI CAR
2. CHDs: SOCCSKSARGEN, Cagayan Valley, Eastern Visayas, MIMAROPA, CAR, Bicol, and Metro Manila
3. Hospitals:
Cotabato Regional & Medical Center
Ospital ng Palawan
Luis Hora Memorial Regional Hospital
Tagaytay Treatment & Rehabilitation Center
Quirino Memoril Medical Center
Western Visayas Sanitarium
Mariano Marcos Memorial Medical Center
Corazon Locsin Montelibano Regional Hospital
4. Province: Nueva Vizcaya Province
5. Cities: Maasin City, Davao City, Roxas City, Balanga City, Legaspi City
6. Municipalities: Amlan, Negros Oriental; Calatrava, Romblon; Pintuyan, Southern Leyte;
Alamada, North Cotabato; Talisayan, Misamis Oriental; Tantangan, South Cotabato; Naval,
Biliran; Dupax del Norte, Nueva Vizcaya; Buenavista,Guimaras; Veruela, Agusan del Sur;
Solano, Nueva Viscaya; Calauag, Quezon
E. Other Efforts by the Department of Health

Among the other efforts of the DOH are the following:
MPOWER trainings conducted by the DOH-Health Human Resource Development Bureau;
Food and Drug Authority (FDA) screening and non-issuance of permits to promotions of
tobacco products;
National Center for Disease Prevention and Controls passage of DOH issuances, specically the National Tobacco Prevention and Control Program AO 2007-0004;
National Center for Disease Prevention and Controls leadership in tobacco cessation programs in some DOH hospitals and medical centers; and
RA 9211 implementation in 12 pilot provinces by the Health Policy Development and Planning Bureau.
ANNEX 4
ORDINANCES, MEMORANDA, GUIDELINES,

EXECUTIVE ORDERS ON THE TOBACCO
CONTROL, COORDINATION, AND PROTECTION OF
PUBLIC HEALTH FROM UNDUE INTERFERENCE OF
THE TOBACCO INDUSTY
Year
Document
Detail
2008
DOH Health Policy Notes

3:2
Recommends the creation of the Sector-Wide Anti-Tobacco

Council
2009
AO 2009-0004
(administrative order)
Revised DOH policy - Code of Conduct stipulating that DOH

officials and employees should not accept any direct or indirect
offer (gift, donation, sponsorship) from tobacco companies
2009
DOH DM 2009-0142
(department
memorandum)
Institutionalizes the adherence to the DOH policy of not granting

applications of the tobacco industry for advertising, promotion,
and sponsorship, since this mandate rests with the Food and
Drug Administration (formerly DOH Bureau of Food and Drugs) in
accordance with the Consumer Act of 1991 or RA 7394
2010
DOH DM 2010-0126
(department
memorandum)
Prohibits DOH and its attached agencies' interactions (unless

strictly necessary for regulatory purpose), partnerships and
contributions through corporate social responsibility (CSR)
activities of the tobacco industry, and sets the frame for conict
of interest; for regulatory purposes only specic protocols for
meeting tobacco industry are provided
2010
CHED Memorandum
from the Executive
Director dated 14
January 2010
Commission on Higher Education (CHED) Executive Office directed

all central and regional office directors to reject any contribution
from the tobacco industry and avoid partnerships with them.
2010
CSC-DOH JMC No. 2010-01

(Joint Memorandum
Circular Civil Service
Commission and DOH)
It promulgates the policy on protection of the bureaucracy against

tobacco industry interference, covering all national and local
government officials and employees, including government-owned
and controlled corporations, original charters, and state colleges
and universities.
2010
DOH CHD4A and DILG 4A

Joint Memorandum
Circular No. 2010-01
First memorandum circular jointly issued by the DOH and

Department of Interior and Local Government Unit (DILG/LGU)
enjoining provinces, cities, and municipalities in Region 4A to
address the inadequacies of the national law on tobacco control to
make it more protective of public health
Year
Document
Detail
2011
DOH DO 2011-0029
(department order)
Appoints the National Centre for Health Promotion (NCHP) as

the lead office for the newly established National Tobacco Control
Coordinating Office (NTCCO). Establishes Sector Wide Anti
Tobacco Committee (SWAT) which is responsible for implementing
the WHO-FCTC provisions and its sub-committees (some of
which are already operational, e.g., Subcommittee for Art. 5.3).
The members of SWAT are government stakeholders, civil society,
and academia. The tobacco industry and its front groups were not
invited to be part of the Committee.
2011
DC 2011 0101
Sets rules and regulations of the FDA (compliant with RA 9711

or the FDA Act of 2009) tasking FDA under article III to regulate
tobacco and tobacco products.
ANNEX 5
POLICIES RELEVANT TO PROTECTION FROM

SECONDHAND SMOKE IN THE PHILIPPINES
Law/ Policy
Policy Details
R.A. 8749 (Clean Air Act of 1999)
Declares the right of every citizen to breathe clean air, prohibits smoking
inside enclosed public places including public vehicles and other means of
transport, and directs local government units to implement this provision.
R.A. 9211 (TRA of 2003),

Sec. 5 & 6
Prohibits smoking in all centers of youth activity (schools and recreational

facilities), elevators and stairwells, locations in which re hazards are present,
buildings and premises of public and private hospitals and other medical
facilities, public conveyance (airplanes, buses, taxicabs, etc.) and public
facilities (restaurant and conference halls), except for separate smoking areas
and in food preparation areas.
The law allows establishment of designated smoking areas.
Dept of Interior and Local

Government MC No. 2004-85
Implementation of Smoking Ban in Public Places in compliance with RA 9211

and IRR.
Commission on Higher
Education (CHED) M.O. No. 63,
s. 2007
Bans smoking in higher education institutions.
Philippines Civil Service

Commission Memorandum
Circular (M.C.) No.17 Series
2009
Mandates that all government agencies, LGUs, government-owned

corporations, state universities and colleges adopt a 100% Smoke-Free Policy
and Smoking Prohibition in government premises, buildings, and grounds
except for open spaces designated as smoking areas.
Department of Transportation
and Communication (DOTC)Land Transportation
Franchising and Regulatory
Board (LTFRB) M.C. No. 2009036
Imposes a 100% Smoke-Free Policy on all public utility vehicles and public
land transportation terminals.
Department of Health
Administrative Order (AO)
No. 2009-0010
Adopts a 100% Smoke-Free Environment Policy in all health facilities,

hospitals, and all DOH-attached agencies nationwide and recommends
adoption of this policy to all LGUs and private health facilities nationwide.
Law/ Policy
Policy Details
Department of Education
Order No. 73 s. 2010
Bans smoking in public schools, including open or covered spaces around

school buildings.
DOH CHD4A and DILG 4A Joint

Memorandum Circular No. 201001
Enjoining Provinces, Cities and Municipalities in Region 4A to Enact the

"Model Smoke-Free Ordinances"; Prohibited Acts include smoking in
enclosed or partially enclosed public places, workplaces, public conveyances.
DILG Memorandum: 1 Feb

2011
Implementation of Smoking Ban in compliance with RA 8749 or the

Philippine Clean Air Act of 1999.
Religious Rulings
Islamic Fatwa on Smoking issued by the Supreme Council of Darul Ifta of the
Philippines declaring that cultivating, selling, smoking tobacco or cigarette is
haram (forbidden).
Local Ordinances (not

exhaustive list)
LGUs with Anti-Smoking Ordinances or that have passed Smoke-Free

Legislation in support of FCTC or have good implementation of ordinances:
Provinces: Nueva Vizcaya in Cagayan Valley;
Cities: Makati, Pasig in National Capital Region, Metro Manila; Balanga City
in Bataan, Central Luzon; Legazpi City in Albay, Bicol Region; Roxas City
in Capiz, Western Visayas; Maasin City in Southern Leyte, Eastern Visayas;
Davao City in Davao Region;
Municipalities: Umingan in Pangasinan, Northern Luzon; Calatrava in
Romblon, MIMAROPA; Buenavista in Guimaras, Western Visayas; Amlan
and Zamboanguita in Negros Oriental, Central Visayas; Naval in Biliran and
Pintuyan in Southern Leyte, Eastern Visayas; Dumingag in Zamboanga del
Sur, Zamboanga Peninsula; Talisayan in Misamis Oriental, Northern Mindanao.
ANNEX 6
POLICIES RELEVANT TO TOBACCO ADVERTISING,

PROMOTION, AND SPONSORSHIP (TAPS) IN THE
PHILIPPINES
National Law/ Policy
Policy Details
R.A. 9211
Restricts tobacco advertising in all mass media (TV, radio, cinemas,

print advertising, internet, outdoor advertising) except inside the
premises of point-of-sale establishments
Bans sponsoring of events
Restricts promotion and sampling to persons over 18 years old and
prohibits merchandize with logo or name visible when worn
Dept of Interior and

Local Government
Memorandum
Circular
(DILG MC No. 2007- 126)
Advisory on the implementation of Section 22 of RA 9211, otherwise

known as the Tobacco Regulation Act of 2003
Tobacco advertisements may be made inside or outside point-of-sale
retail establishments as long as it is within their premises
Dept of Health
Department
Memorandum No.
(DOH DM No. 2009-0142)
Ban on Promotion, Advertisements, and Sponsorship of Tobacco

Products
DOH Policy of not granting applications for advertisements,
promotion, and sponsorships
RA 9211 Inter-Agency
Committee on
Tobacco
Memorandum
Circular
(I-ACT MC No. 1 s.
2008)
Monitoring and Enforcement Guidelines of the Tobacco Regulation

Act of 2003 and its Implementing Rules and Regulations
Designated the Department of Health as pilot agency in the
implementation of provisions on Healthful Environment and
Advertising and Promotions
DOH CHD4A and

DILG 4A
CSC and DOH
Joint
Memorandum
Circular
(JMC No. 2010-01)
Enjoining Provinces, Cities and Municipalities in Region 4A to Enact

the "Model Smoke-Free Ordinances"
Model Ordinances Prohibited Acts include placing cinema and
outdoor advertisements of tobacco products and placing, posting, or
distributing advertising materials outside the premises of point-of-sale
establishments and even if inside the POS when establishments are
not allowed to sell or distribute tobacco products.
Public officials and employees shall not solicit or accept directly or
indirectly any gift gratuity or favor, entertainment or anything of
monetary value in the course of their official duties or in connection
with any operation being regulated by, or any transaction which
may be affected by the functions of their office from any person or
business related to the TI
National Law/ Policy
Policy Details
DOH Dept Order

2011- 0029
Designating the NCHP as the NTCCO in the DO and its Coordinating

Mechanism
Implements standardized reporting systems and processes to
underpin capability to monitor performance and outputs across the
sector and subcommittees. Art 13 has also a subcommittee formally
established but no plan of action yet
DILG Memorandum
Circular2007-126
Advisory on the implementation of Section 22 of RA 9211, otherwise

known as the Tobacco Regulation Act of 2003
Tobacco advertisements may be made inside or outside the point-ofsale establishments as long as it is within their premises
ANNEX 7
THE WHO FRAMEWORK CONVENTION ON

TOBACCO CONTROL (WHO-FCTC)
A. Background
The WHO Framework Convention on Tobacco Control (WHO-FCTC) was adopted by the 56th
World Health Assembly in May 2003 and became an international law on 27 February 2005. It
opened for signature from 16 to 22 June 2003 in Geneva, and thereafter at the United Nations
Headquarters in New York, the depository of the treaty, from 30 June 2003 to 29 June 2004
(WHO- FCTC 2003).
Now with 174 countries as parties to the convention (WHO-FCTC report, 2012), the treaty
focuses on marketing bans, public awareness, raising taxes, preventing sales to minors, and
control of the illicit trade of tobacco products(Council on Foreign Relations: Global Action on
Non-Communicable Diseases, 2011).
The FCTC calls for countries to establish programs for national, regional, and global tobacco
surveillance. It has initiated the formulation of policies in different parts of the globe focusing
on the health implications of tobacco and on the importance of tobacco control. It also encourages countries to develop and implement tobacco control action plans to include public
policies, such as bans on direct and indirect tobacco advertising, tobacco taxes and price increases, promoting smoke-free public places and workplaces, and including health messages
on tobacco packaging.
The Philippines became a signatory on 23 September 2003 and the Senate in turn ratied this
treaty on 06 June 2005. .
B. FCTC Goals and Objectives

The FCTC is a regulatory strategy aimed to address the tobacco epidemic. The objective of
the Convention and its protocols is to protect present and future generations from the devastating health, social, environmental, and economic consequences of tobacco consumption
and exposure to tobacco smoke by providing a framework for tobacco control measures to be
implemented at the national, regional, and international levels in order to reduce continually
and substantially the prevalence of tobacco use and exposure to tobacco smoke (WHO-FCTC
2005).
The WHO-FCTC is divided into core demand reduction provisions and core supply reduction
provisions.2
C. FCTC Provisions with Corresponding Articles

1. Protection
Article 5.3. Protection of public health policies from the interests of the tobacco industry
Article 8. Protection from exposure to secondhand smoke
Article 18. Protection of the environment and the health of persons
2. Demand Reduction
Article 6. Price and tax measures to reduce the demand for tobacco
Article 7. Non-price measures to reduce the demand for tobacco
Article 9. Regulation of the contents of tobacco products
Article 10. Regulation of tobacco product disclosures
Article 11. Packaging and labelling of tobacco products
Article 12. Education, communication, training, and public awareness
Article 13. Tobacco advertising,promotion, and sponsorship
Article 14. Tobacco dependence and cessation
3. Supply Reduction
Article 15. Illicit trade in tobacco products
Article 16. Sales to and by minors
Article 17. Provision of support for economically viable alternative activities
4. Exchange of Information
Article 20. Research, surveillance and exchange of information
Article 21. Reporting and exchange of information
Five out of the eight core demand reduction provisions and two out of the three core supply
reduction provisions of the WHO-FCTC were addressed in RA 9211. The core demand reduction provisions have several stipulations that are not provided for in RA 9211, such as the price,
non-price, and tax measures to reduce the demand for tobacco.2
Another addition in the WHO-FCTC treaty is the mechanisms for scientic and technical cooperation and exchange of information which are set out in Articles 20- 22. The WHO-FCTC
also provides for regulation of the contents of tobacco products, which are not touched by
RA 9211.2 Lastly, Articles 9-10 of the WHO-FCTC specically provides that the adoption and
implementation of measures requiring manufacturers and importers of tobacco products to

disclose to governmental authorities information about the contents and emissions of tobacco
products be in accordance with the partys national law. Unfortunately, RA 9211 does not address the regulation of tobacco product emission and toxic constituents.2
With the core supply reduction provisions, stipulations on the illicit trade in tobacco products
are an added aspect in the WHO-FCTC, which is not included in RA 9211.2
Since the implementation of RA 9211 preceded WHO-FCTC, not all provisions or articles of the
FCTC were covered in RA 9211. The national government and its agencies and local government units have created lawful mandates in response to salient calls of some of the articles of
the treaty. There is a need to amend the law by new legislation that will address critical aspects
of FCTC. This includes Article 5.3 (protection of public policy from interference of the tobacco
industry), Article 6 (price and tax measures to reduce the demand for tobacco), Article 8 (protection from exposure to tobacco smoke), Article 11 (use of Graphic Health Information), and
Article 13 (ban on point of sale advertising), among others.
Source: DOH
ANNEX 8
THE NATIONAL CAPACITY ASSESSMENT TEAM

KEY FINDINGS AND RECOMMENDATIONS
A. KEY FINDINGS/ CHALLENGES TO CONTINUED PROGRESS

OF TOBACCO CONTROL IN THE PHILIPPINES:3
1. Cigarettes are highly affordable in the Philippines, largely due to low taxes and a complex
tax structure. Little of the revenue from these taxes has been used for health purposes and
health consequences of the existing tobacco tax system (WHO-FCTC Art 6) appear not to be
fully appreciated by policy makers.
Cigarette prices in the Philippines are among the lowest in the world. A tiered tax structure
that imposes low taxes on inexpensive brands is a signicant cause of this problem, which
is exacerbated by the price classication freeze that applies to many brands and taxes them
based on their prices in 1996. The health impact of this is poorly understood by policy makers.
While tobacco taxes generate signicant revenues, few of these revenues have been used for
health purposes. From 2005 to 2010, 2.5% of the revenues from a tobacco tax increase was
devoted to PhilHealth and another 2.5% went to disease prevention efforts. There is a considerable interest in using tobacco revenues to support universal health coverage.3
a. Key Findings on WHO-FCTC Article 6 Implementation
(FCTC Article 6: Price and tax measures to reduce the demand for tobacco)
1. Cigarettes are highly affordable in the Philippines, in large part due to low taxes and a complicated tax structure. The Philippines has among the lowest cigarette prices in the world.
Some brands sell for as little as PhP8 per pack of 20 cigarettes, while many popular brands
sell for between PhP12 and PhP25. Please see comment on page 40.
2. The availability of these low priced brands keeps cigarettes affordable for those on low incomes and, together with the widespread availability of cigarettes sold individually, makes
cheap cigarettes readily available to children.
3. Earmarking of tobacco tax revenues for health purposes has been small in recent years
2.5% of the new tax revenues from the 2008 tax increase was earmarked for PhilHealth and
2.5% was earmarked for disease prevention.
4. Earmarked funds are distributed to local governments and used for a variety of activities,
including infrastructure development and efforts to improve tobacco farming. None of the
funds, however, are directly returned to tobacco farmers or are used for programs that
support tobacco farmers efforts to move out of tobacco farming and into alternative livelihoods.
5. The price classication freeze maintains the price classication of old cigarette brands (i.e.,
those brands classied on or before January 1, 1997, listed in Annex D of Republic Act 8240
and amended by Republic Act 9334).
Current Tobacco Tax Structure
i) Cigarettes packed by hand (each pack with 30 pieces)
ii) Cigarettes packed by machine (each pack with 20 pieces)
NRP below PhP 5 per pack (low-priced)
NRP of PhP 5 to PhP 6.50 per pack (medium-priced)
NRP above PhP 6.50 to PhP 10 per pack (high-priced)
NRP of above PhP 10 per pack (premium-priced)
PhP 2.72
PhP 2.72
PhP 7.56
PhP 12.00
PhP 28.30
6. The freeze xes the tax according to the brands net retail prices as of October 1, 1996. Even
if the actual net retail price exceeds the range corresponding to its original price class, it
remains in its original price class and is taxed at a rate which is lower than if it were taxed
according to its current net retail price.
2. Effective local government efforts for creating smoke-free environments exist and nongovernmental organizations are making important contributions. However, there is a lack
of nancial and technical support necessary for the sustained countrywide reach required
to deliver potentially large health benets (FCTC Art 8).
Some LGU ordinances have achieved consistency with WHO-FCTC Art. 8 Guidelines by requiring 100% smoke-free indoor public places (i.e,. without designated smoking areas). These
promising practices are supported by the DOH, but they have not yet been fully exploited for
optimal health gain. This may be because (i) some proven initiatives (such as the smoke-free
initiative implemented by CHD for Metro Manila) have not been maintained beyond the rst
phase or taken to the necessary scale; and/or (ii) variability in the quality of ordinances and lack
of electronic data systems for comparability of enforcement and compliance data are undermining progress; and (iii) in some cases, data are being provided (e.g., by CHD-MM to LGUs)
but apparently are not being utilized for enforcement action. Smoke-free policy measures can
be included within licensing arrangements at national and local levels, but these are not always
utilized; an example is the LGU role of licensing local businesses it is important but underutilized.3
b. Key Findings on WHO-FCTC Article 8 Implementation
(FCTC Article 8: Protection from exposure to tobacco smoke (protection from SHS)
1. Scientic evidence has rmly established that there is no safe level of exposure to secondhand tobacco smoke (SHS), a pollutant that causes serious illnesses in adults and children.
There is also indisputable evidence that implementing 100% smoke-free environments is the
only effective way to protect the population from the harmful effects of exposure to SHS.
2. Despite existing smoke-free national and local policies, social norms supportive of smoke
free environments and specic institutional policies are not yet strongly promoted and supported.
3. Despite the prime opportunities for many of the national agencies to use national policy
directives (such as M.C.17) to develop, implement, and monitor agency-specic smoke-free
policies covering their own premises, employees and (as relevant) members of the public,
not all of these agencies have yet done so. Examples include: a) Civil Service Commission
(CSC); b) Department of National Defense (DND); c) Occupational Safety and Health Centre (OSHC); d) Department of Labor and Employment (DOLE); and e) Philippine National
Police (PNP).
4. Effective Local Government Units (LGUs) efforts lack technical support and nancial sustainability.
5. Existing national policies for smoke-free environments are not being enforced or monitored.
6. Current laws allowing the establishment of designated smoking areas in public places do
not effectively protect public health.
7. RA 9211 specically mentioned air conditioning and ventilation standards in accordance
with Presidential Decree No. 1096 or the National Building Code and with the Philippine
Society of Mechanical Engineers Code. These are clearly and evidently outdated guidelines
in relation to the WHO-FCTC provisions.
8. The health services sector is not yet fully involved in smoke-free policy implementation and
in mobilizing public support for it.
9. Medical bodies such as the Philippines Medical Association (PMA) and the Philippines
Ambulatory Paediatrics Association (PAPA), although having important leadership roles to
offer through their own policies and position statements, have not exerted sufficient efforts
to inuence medical training curricula and continuing medical education (CME) accreditation processes.
10. Some LGU ordinances have achieved consistency with WHO-FCTC Art. 8 Guidelines by
requiring 100% smoke-free indoor public places (i.e., without designated smoking areas).
These promising practices are supported by the DOH, but they have not yet been fully exploited for optimal health gain. This may be because (i) some proven initiatives (such as the
smoke-free initiative implemented by CHD for Metro Manila) have not been maintained beyond the rst phase or taken to the necessary scale; and/or (ii) variability in the quality of
ordinances and lack of electronic data systems for comparability of enforcement and compliance data are undermining progress; and (iii) in some cases, data are being provided (e.g., by
CHD-MM to LGUs) but apparently are not being utilized for enforcement action. Smoke-free
policy measures can be included within licensing arrangements at national and local levels,
but these are not always utilized; an example is the LGU role of licensing local businesses it
is important but underutilized.
3. The lack of a coordinated national cessation infrastructure/system and cessation providers hampers the implementation of the national cessation policy (FCTC Art 14).
A national cessation policy that is unimplemented is a major gap in tobacco control efforts in
the Philippines. Cessation programs exist, but these are few in number, are institution-based
with no mechanisms to link to the community at large, and run independently of each other.
The emphasis is on clinical models of service delivery rather than on population approaches to
cessation. There is no national quit line. The lack of cessation providers, especially within the
public sector, is perceived as a barrier to the full implementation of smoke-free laws, because
smokers in settings that mandate smoke-free policies have limited access to assistance with
quitting. Moreover, cessation drugs are of limited availability.3
c. Key Findings on WHO-FCTC Article 14 Implementation
(FCTC Article 14: to promote cessation and the treatment of tobacco dependence)
1. In response, the DOH issued Administrative Order (AO) No. 122 specifying guidelines to implement a National Smoking Cessation Program within all DOH offices, attached agencies,
DOHretained hospitals and health facilities and xed or mobile units.
2. Only ten pilot areas had implemented cessation clinics and only two were operationalized.
The establishment of smoking cessation clinics nationwide was a strategic area of work for
the DOH in the National Objectives for Health 2006-2010.
3. The various existing cessation clinics also are not linked to each other or to health professionals offering brief advice, in any systematic way, with the exception of a few members
of the Philippine College of Chest Physicians (PCCP) that have established cessation programs where lung specialists oversee cessation pharmacotherapy.
4. Establishing a coordinated national cessation system in a developing country setting like
the Philippines requires an incremental approach that balances evidence-based population
and clinical interventions.
4. Mass media activities are irregular and use weak, ineffective content (FCTC Art 12)
Campaigns developed and conducted by the DOH are generally done only in May (World No
Tobacco Day) and June (No Smoking Month). Substantial evidence from other countries suggests campaigns must be done multiple times per year with sufficient reach and frequency
in order to effectively promote behavior change. Additionally, IEC materials do not generally
make use of graphic imagery about the harms of tobacco. International evidence suggests that
graphic campaigns showing the physical and emotional harms of tobacco are most effective
in increasing knowledge, changing attitudes, and prompting behavior change. An extensive
pre-testing project conducted in 2008 conrmed such messages and specic materials are
effective with Filipino audiences. Other than through one campaign conducted by CHD-Metro
Manila in 2008, the study results and associated materials have been largely underutilized.3
WHO FCTC Article 12 requests Parties to promote and strengthen public awareness of tobacco control issues, using all available communication tools, as appropriate. Consistent with
other provisions of the WHO Framework Convention on Tobacco Control and the intentions of
the COP to the Convention, specic guidelines were adopted to assist Parties in meeting their
obligations under Article 12 of the Convention.
DOH Administrative Order (AO) 58 (2001) further claried the role of the National Centre for
Health Promotion (NCHP), establishing it as the communication arm of DOH and a clearing
house for all health-related information. DOH AO 58 is in the process of revision to specify the
role the private sector can play in disseminating such health information.
d. Key Findings on WHO-FCTC Article 12 Implementation
FCTC Article 12 (Education and Communication)
1. Anti-tobacco advertising in mass media is not sustained and conducted regularly. The antitobacco campaigns developed and conducted by DOH are generally related to the World
No Tobacco Day in May and to the No Smoking Month in June. However, similarly to warnings on cigarette packages, persons over 65, those with no formal education, and those in
the poorest wealth quintiles were least likely to have noticed anti-tobacco messages.
2. DOH does not have enough funding to conduct effective national mass media campaigns.
DOH has limited nancial resources (approx. PHP10 million) to produce materials and purchase air time; as such, materials are supplied to regions but not in sufficient quantity and
no national campaign is possible with existing funds. Please see comment on page 52
3. The DOH should pursue the expansion of the nancial resources to produce and air mass
media campaigns. A possible means to mobilize more resources to produce and air mass
media campaigns could be through the designation of a part of tax revenues to this purpose.
4. The DOH should pursue alternative channels for disseminating warning information. Different communication techniques can complement each other, such as advertising plus public
relations, community-based campaigns and events. The impact of the whole can be much
greater than the sum of the parts.
5. Graphic Health Information on all tobacco packages (introduced by DOH AO 2010-0013)
can be implemented even though court cases are pending. (Art 11, 13)
The DOH has the authority to implement the AO in all jurisdictions except those that are currently under legal dispute. Local government units may also implement the AO in accordance
with the Local Government Code, Section 16, which states that local government units shall
exercise their powers to promote general welfare including health and safety.3
FCTC Article 11 focuses on tobacco packaging and labelling measures, specically ensuring
maximum visibility of health warnings and messages on tobacco products. It indicates that
health warnings and messages be large, clear, visible and legible, and should be 50% or more
but no less than 30% of the principal display areas. Parties should consider the use of pictorial
health warnings positioned on principal display areas (on both the front and back of each unit
packet; and at the top rather than at the bottom to increase visibility) of products packaging.
It shall also be in full color rather than black and white, with rotating messages.
Rotation of health warnings and messages and changes in their layout and design are important to maintain saliency and enhance impact. (Parties should consider establishing two or
more sets of health warnings and messages to alternate after a specied period, such as every
12-36 months). Parties should provide phase-in-period for rotation between sets of health
warnings and messages, during which time both sets may be used concurrently.
Pictorial warning labels inuence initiation and motivate tobacco users to quit. In the Philippines, 38% of current smokers who recalled seeing pack warnings (text only) had thought
about quitting because of the warning label.
Currently, RA 9211 governs the implementation of health warnings on cigarette packs. The law
states that rotating text warnings are required (30% of front display) and no other printed
warnings shall be placed on packages of tobacco products. It also states such warnings should
be in either English or Filipino.
The following warnings are mandated: "GOVERNMENT WARNING: Cigarette Smoking is Dangerous to Your Health"; "GOVERNMENT WARNING: Cigarettes are Addictive"; "GOVERNMENT
WARNING: Tobacco Can Harm Your Children"; "GOVERNMENT WARNING: Smoking Kills."
Tobacco control advocates have proposed bills to legislate graphic warnings but those bills
were not passed into law (e.g., House Bill 3364, the Graphic Health Information Bill - rejected
by the Committee of Health in 2008 on the basis of economic arguments that would affect the
livelihood of tobacco farmers).
To harmonize this RA 9211 provision with WHO-FCTC Article 11, and to ensure product packaging and labeling does not promote tobacco by any means that are false, misleading, deceptive or likely to create an erroneous impression, DOH issued Administrative Order 2010-13 (AO
2010-13) in May 2010. This Order enables DOH to implement rotating evidence-based Graphic
Health Information (30% of front and 60% of back of package), which are more effective and
can be more easily understood by segments of the population that are illiterate or cannot read
English.
The tobacco industry subsequently led lawsuits in ve venues asserting that the order is
unconstitutional based on the fact that international law such as WHO-FCTC must be implemented by legislation, not administrative order. DOH argues that the legal basis of the AO is
both the Consumer Protection Act, a national law, and made consistent with WHO-FCTC and
its guidelines. (Please see National Capacity Assessment For Tobacco Control, Philippines,
May 2011- Annex II on p. 62)
e. Key Findings on WHO-FCTC Article 11 Implementation
(FCTC Article 11: Packaging and labelling of tobacco products)
1. DOH has a clear mandate in all matters related to public health and is defending this mandate in court and through advocacy.
The Food and Drug Administration (FDA) has the authority to issue licenses and regulate any
product that impacts the health of Filipino citizens (RA 9711). Also, the Interagency Committee
on Tobacco Memorandum Circular No.1 designates DOH as being responsible for warnings on
cigarette packs.
Despite the tobacco industrys interference, the DOH may push forward on implementing pictorial health warnings. By virtue of the Constitution and the Administrative Code of 1987, DOH
has the authority to ensure propagation of health information. Pending nal resolution of
court cases, DOH could assert its authority everywhere except in Tanauan, Southern Luzon;
Malolos, Central Luzon; and in the Metro Manila cities of Marikina, Pasig, and Paraaque.
While the tobacco industry is still allowed to advertise tobacco at the point of sale, the Filipinos are not getting the health warnings on the danger of these products.
This is a critical marketing point for the tobacco industry. Point-of-sale advertising is a powerful form of advertising used by the tobacco industry to sell its products and is especially
effective with youth and smokers trying to quit. Evidence shows that increases in counteradvertising reduce consumption.3
WHO-FCTC Article 13 states that "parties recognize that a comprehensive ban on advertising, promotion, and sponsorship would reduce the consumption of tobacco products." Article
13 focuses on achieving comprehensive bans, removing point-of-sale (POS) advertising and
dealing with cross-border and other non-traditional forms of advertising and promotion.21
f. Key Findings on WHO-FCTC Article 13 Implementation
FCTC Article 13: Ban on tobacco advertising, promotion, and sponsorship (TAPS)
1. The enforcement of the current restrictions on the tobacco advertising, promotion, and
sponsorship is weak, mainly due to poor clarication of designated agencies' roles and
functions, and lack of strong enforcement mechanism.
2. Violations of TAPS restrictions are many. Based on the current legislation there is no other
permission for placing advertisements other than at the point-of-sale (POS); therefore, there
is a signicant number of respondents that were exposed to tobacco advertisements in
other places than the POS. This may be attributed to the poor enforcement of the TAPS ban.
3. Local implementation of TAPS restrictions is possible but not yet implemented in many regions. At local levels, the enforcement falls under the authority of the DOH-CHD regulatory
officers as well as under the city and municipal officials (Mayors police force as well the
local PNP police officers) in the form of local ordinances.
4. So far, the assessment team could nd only one Joint Memorandum Circular (JMC) between DOH and DILG (DOH CHD 4A and DILG 4A/2010) covering Region 4A. The model
provided by this JMC as a local instrument in implementing the Tobacco Act does include
most of the components of a concrete enforcement mechanism, apart from the require-
ment on sharing data and reporting among institutions and to the public. At the moment
there are currently only few local jurisdictions that have introduced and started implementation of local ordinances.
5. The regional / provincial performance score cards do not include TAPS. Police officers
(Mayor and PNP) are not enforcing TAPS except in some committed LGUs that included
TAPS restrictions in the local ordinances with more clear enforcing mechanism.
6. Active participation of citizens in enforcement is not utilized. No complaint hotline exists, although the mode for the local ordinances recommends the introduction of such a phone line.
7. No specic training on TAPS enforcement exists. The training under the broad framework
of MPOWER is conducted by core trainers from the DOH Central Office in partnership with
civil society based on a module prepared by the Health Human Resource Development
Bureau (HHRDB) and enhanced by partners from academe and civil society in the form of
training of trainers -TOT (and yet the concrete enforcement of TAPS restrictions is not part
of it). Please see pp 55 for other comment
8. Dedicated funds for enforcing, monitoring, and evaluating the impact of the TAPS restrictions seem not to be allocated. Whether they exist or not, reports are not made available
to the assessment team.
9. Potential for active coalition on TAPS exists. Governmental agencies (FDA, PNP), in collaboration with WHO CO as well as NGO community (FCAP, FIDS, etc.), run grant projects
with international funding that include TAPS in their objectives (basically advocacy for a
stronger enforcement of RA 9211) but are not mainstreamed into the national tobacco control coordination initiatives of the DOH.
10. The Philippines has not met the ve-year deadline for undertaking a comprehensive TAPS
ban.
11. The restrictions on tobacco advertising, although very comprehensive, still allow an exception: advertising at the points-of-sale (POS). Point-of-sale tobacco promotion including
cigarette displays is a powerful form of advertising that is especially effective with youth
and smokers trying to quit. Currently the tobacco industry takes full advantage of the misinterpretation of the law as allowing advertisements at the POS and even circumvents the
current legal requirements by placing advertisements at both inside and outside the POS.
12. Moreover, the current law does not require a health warning to be placed at the POS as
counter advertising measure to the existing tobacco advertising. The restrictions on tobacco promotion and sponsorship still allow many exceptions. Various exceptions are allowed
by law based on age of audience and location of the promoting action.
13. Also, although DOH Memorandum 2009-0142 restricts sponsorship of any sport, concert,
cultural, or art event, it still allows mentioning the name of the company in the roster of
the sponsors, and the applications for sponsorship and promotion are banned only within
the scope of the DOH authority.
14. The National Tobacco Control Strategy (2011-2016) and Medium Term Plan (2011-2013)
are still to be developed. Coordination and funding mechanisms are not yet dened and
regularly allocated and the Sector-Wide Anti-Tobacco (SWAT) Committee has yet to be
officially constituted.
Experiences in different sectors and in several countries have shown that a national plan of
action based on the WHO-FCTC provisions and addressing the countries specicities provides
a roadmap for a common vision on tobacco control strategies.
The national strategy and plans will also serve as a basis for similar exercises at sub-national
level. Dedicated funds, clear mechanisms of collaboration, and the involvement of the different health and non-health stakeholders are keys for successful outcomes.3
B. KEY RECOMMENDATIONS
1. Simplify the existing tobacco tax structure, signicantly raise tobacco product excise taxes, and index taxes to ination in order to raise tobacco product prices and reduce tobacco
use; earmark revenues from tobacco taxes for health priorities.
The existing tax structure should be simplied by eliminating the price classication freeze and
by reducing the number of price tiers with the goal of applying a uniform tax on all cigarettes.
Tobacco taxes should be increased signicantly in order to raise prices and reduce tobacco
use, with a goal that tobacco excise taxes account for 70% of prices. Tobacco taxes should be
regularly increased with ination so as to maintain the value over time. The revenues generated by these taxes should be used for health purposes, including universal health coverage,
health promotion, and tobacco control. The DOH should strengthen its capacity and evidence
in order to provide technical advice to inuential policy makers who make decisions regarding
tobacco taxes.3
a. Key Recommendations on Taxation
1. Simplify the existing tobacco tax structure, signicantly raise tobacco product excise taxes,
and index taxes to ination in order to raise tobacco product prices and reduce tobacco use.
Replace the Philippines existing multi-tiered specic cigarette excise tax structure with a
uniform specic tax on all cigarettes.
2. Earmark tobacco tax revenues for health purposes, including health promotion and tobacco control. These efforts should include dedicating a portion of tobacco tax revenues for
comprehensive tobacco control programs. There must be a clear process for transferring
earmarked tobacco tax revenues from the excise revenue to ensure that the funds are used
for the intended purposes.
3. Earmark tobacco tax revenues for programs that help those employed in tobacco dependent sectors make the transition to alternative livelihoods.
4. Strengthen tobacco tax administration, increase enforcement, and tax duty free sales of
tobacco products in order to reduce tax evasion and avoidance. Put in place a well-established monitoring system that employs new technologies for monitoring the production
and distribution of tobacco products. These new technologies include adoption of the new
generation of more sophisticated, hard-to-counterfeit tax stamps and a tracking-and-tracing system that can follow tobacco products through the distribution chain.
5. Sustain and expand efforts to support the tobacco tax reforms and health promotion nancing mechanisms by building further capacity and generating further evidence with the
support of stakeholders such as the academe, civil society organizations (CSOs), and other
pertinent government agencies.
2. At least double the number of LGUs with 100% smoke-free policy initiatives (no designated smoking areas indoors) through dedicated nancial and technical support and with
the active involvement of non-governmental organizations.
These 100% smoke-free LGU initiatives should be sustained through: (i) public awareness programs, (ii) dedicated staffing, (iii) training and capacity building, (iv) data systems to underpin
compliance monitoring and evaluation, and (v) development of business licensing models as
sustainable means of promoting smoke-free environments.3
b. Key Recommendations on Smoke-Free Policies
1. The Department of Health and other national government agencies should provide stronger
commitment and leadership to promote social norms in support of 100% indoor smoke-free
environments.
2. Local governments should expand and sustain their smoke-free policy initiatives through
dedicated nancial and technical support for: (i) public awareness programs, (ii) dedicated
staffing; (iii) training and capacity building, (iv) data systems to underpin compliance monitoring and evaluation, and (v) development of business licensing models as a sustainable
means of promoting smoke-free environments.
3. The DOH should pursue collaboration with all relevant stakeholders for ensuring that the
Republic of the Philippines meet its obligations under the WHO-FCTC Article 8, which requires the adoption of effective measures to protect people from exposure to tobacco
smoke in (1) indoor workplaces, (2) indoor public places, (3) public transport, and (4) as
appropriate in other public places.
4. The DOH should take the leadership in proposing amendments of the national laws and
policies and facilitate the debate in the government and Parliament as well as with the
public to strengthen the implementation of smoke-free policy.
3. Develop a coordinated national cessation infrastructure that incorporates both population and clinical approaches in a stepwise manner, and build on and augment existing resources and service delivery mechanisms. Commence implementation in those LGUs where
the demand for cessation already exists and where smoke-free policy support is strong.
Establishing a coordinated national cessation system in the Philippines requires an incremental
approach that balances evidence-based population and clinical interventions with brief advice, intensive counseling, and when appropriate, drug therapy. Because health service delivery is a direct function of LGUs, this tiered cessation system should exist within each LGU and
implemented rst in those LGUs with a high demand for cessation and have strong smokefree and other tobacco control policies. Counseling formats other than face-to-face programs,
such as quit lines, should be considered especially as demand for cessation services increases.
The cessation aids covered by health insurance need to be incorporated into the national formulary.
c. Key Recommendations on Tobacco Cessation
1. Initiating this cessation system should be implemented rst in those LGUs where the demand for cessation already exists, reinforced by sound smoke-free and other tobacco control policies.
2. Making cessation drugs more available should be addressed. These cessation aids need to
be incorporated into the national formulary.
3. A standard set of tobacco cessation practice guidelines and service delivery models should
be nalized, endorsed, and widely promoted. Opportunities to integrate these guidelines
into relevant health and other programs (i.e. cancer control programs, maternal and child
health programs, TB control programs, as well as poverty alleviation programs, workplace
wellness programs, social welfare programs) should be explored and utilized.
4. Additional health providers should be actively recruited in identifying tobacco users who
are ready to quit and providing brief advice.
5. DOH efforts on training of trainers such as those initiated in several Centers for Health Development (CHD) should be continued.
6. Tobacco cessation should be framed as a core prevention intervention, and incorporated
into other related covered benets, such as primary health care, tuberculosis Directly Observed Treatment Strategy (TB-DOTS) package, and maternity care.
4. Initiate a sustained program of quarterly public awareness campaigns with content proven as effective in the Philippines.
Campaigns should be done several times per year in order to have an impact on the population. The sustained program must go beyond health observances such as World No Tobacco
Day and No Smoking Month. A 2008 research study tested and found 10 specic international campaigns to be effective with Filipino audiences. Adapting these materials could substantially reduce production cost and development time for DOH. Ideally, national campaigns
should be developed and aired through government associated media, paid media, and DOH
networks. Alternatively, DOH can take the lead in developing campaign packages that can be
disseminated to the regions and through its own networks. It can provide technical assistance
in aspects of production, media planning, and campaign evaluation.3
5. Given the scientic evidence supporting the use of Graphic Health Information, LGU implementation should be encouraged and supported by the DOH.
Local governments have the authority to implement administrative orders under the local government code. In the longer term, propose a bill that enacts the best-practice use of Graphic
Health Information into law.3
d. Key Recommendations on Graphic Health Information (GHI)
1. The DOH in collaboration with the other relevant government agencies should assert authority prominently in defense of the health of the Filipino people.
The department should continue to pursue its legal position and seek opportunities to
publicize the evidence-based rationale for graphic pack warnings, as well as to expose misinformation of the industry.
2. The DOH should implement the pictorial health warnings established through DOH AO
2010-13 among the tobacco companies that have not led for an injunction and in all jurisdictions except those that are currently under legal dispute.
3. The LGUs should use their legal competencies to ensure placement of counter advertising/
health warnings at the point-of-sale.
In the short term, while the point - of - sale tobacco advertising is still allowed, the DOH
could develop a model ordinance for LGUs to place large, visible health warnings at point
of sale and LGUs, under the Local Government Code. In a longer term strategy the DOH
should initiate and propose an amendment to the national law to ban completely the tobacco advertising at the point-of-sale.
e. Key Recommendations on TAPS ban
1. Under its leadership and coordination, DOH should strengthen the enforcement mechanism
of the current TAPS restrictions, through coordinated action at local jurisdictions.
2. The DOH should take leadership in the development of monitoring tools to collect information on TAPS restrictions enforcement actions, monitoring compliance that can be
implemented at local levels by the regional DOH CHD regulatory officers and local health
workers in collaboration with local LGU enforcing agents regarding efforts for enforcing the
smoke-free environments at the LGU level. Inspection check lists should include TAPS ban,
and eventually the score cards could add indicators on TAPS.
3. The central and regional levels should share in the allocation of dedicated funds and human
resources to enhance enforcement of TAPS restrictions.
4. The FDA should pursue immediate issuance of the RA 9211 implementing rules and regulations and operational guidelines. According to its current mandate, the FDA should ensure
that information concerning TI marketing strategies are regularly collected and made available to the implementing agencies and then eventually to the public.
5. DOH should conduct regular training for its regulatory officers as well as the police force.
The training strategy, which should focus on the TAPS ban enforcement, should also include
regular evaluation of effectiveness and performance.
6. FCTC Alliance Philippines (FCAP) and other non government organizations (NGOs) should
increase their efforts for awareness building and advocacy for reporting law violations at
grass roots levels and in the communities.
7. Relying on its current formal mandate for monitoring and enforcing a ban on TAPS, the DOH
should advocate for it and take the lead in initiating and proposing a complete ban on TAPS,
without any exceptions.
8. The DOH, having been mandated by the IAC-T Memorandum Circular No. 01 on the Monitoring and Enforcement Guidelines of the Tobacco Regulatory Act of 2003 as a pilot agency
responsible for monitoring and enforcing the TAPS ban, should initiate it through concrete
plan of action with a concrete time frame.
9. Any display of tobacco products at point-of-sale constitutes advertising and promotion. In
view of this, DOH should remove the advertising permissions at the POS by amendment of
RA 9211 which may be pursued on medium term period. Meanwhile, the LGUs may resolve
this gap on TAPS ban through the inclusion of the ban on TAPS at POS in the local ordinances, monitored and enforced by LGUs in collaboration with DOH-CHDs.
6. The DOH should nalize and officially make a National Strategy and Plan of Action that
will be reviewed on a regular basis. Key highlights of the Plan of Action would include:
a. A full-time staff in charge of the National Tobacco Control Coordination Office (NTCCO)
and dedicated staff and focal points from the different DOH offices. FDA and PhilHealth
have a key role in the implementation and enforcement of tobacco control measures and
should be fully involved in the implementation process.
b. A dedicated regular budget both allocated on the NTCCO and relevant offices.
c. The Sector-Wide Anti-Tobacco (SWAT) Committee positioned as an official national body
with clear composition and mandate to direct and facilitate the implementation and reporting of Philippines legal binding obligations to the WHO-FCTC.
d. Mechanisms of collaboration established with local governments and key stakeholders
including the civil society with the exception of the participation of the representatives
from the tobacco industry.
e. DOH needs to clearly and formally dene the SWAT mandate, roles, and membership;
ensure clear policies to prevent tobacco industry participation and interference with its
work; and enable collaboration with other government authorities in both decision taking
and technical levels.
C. SUMMARY OF ALL RECOMMENDATIONS, CHAPTER BY

CHAPTER
I. Ensure Coordination and Implementation of Tobacco Control Interventions
1. The DOH should ensure the necessary human resources for coordinating the NTCCO work
(a full-time coordinator that could be newly assigned or identied from existing staff, and
also focal points for tobacco control in other DOH departments at national and local level).
2. The DOH should ensure dedicated and regular funding for tobacco control within the DOH
budget, at the central and regional levels, based on needs identied by the NTCCCO/NCHP
and the regional tobacco control structures.
3. The DOH should urgently facilitate the nalization, approval, and public dissemination of a
National Strategy and Plan of Action for tobacco control. This strategy should be regularly
monitored, evaluated, and reviewed.
4. The DOH should utilize SWAT with competence of an official national committee to facilitate legally binding obligations of the Philippines to the WHO-FCTC implementation and
reporting.
5. Government structures should prioritize enforcing Memorandum Circular 2010-01 and pursuing the activities of the SWAT Committee on 5.3 in their efforts to protect public health
from the tobacco industry interference.
6. The DOH should collaborate with the LGUs, they being the essential players in advancing
the WHO-FCTC compliance in the Philippines, and strongly support their efforts in tobacco
control.
II. Sustain Monitoring and Evaluation
1. Ensure sustainability of existing surveillance efforts by integrating a core set of questions
and methods from GATS into on-going surveys.
2. Use better the existing surveillance and monitoring data to transform collected data into
information relevant for action.
3. Strengthen and systematize the activities on tobacco industry monitoring.
4. Establish a system to monitor the implementation of tobacco control policies, in particular

the enforcement of local ordinances on smoke-free environments and on bans of tobacco
advertising, promotion and sponsorship (TAPS).
5. Provide additional human resources to NEC for consolidating a national tobacco surveillance system.
III. Protect People from Tobacco Smoke/ Create Smoke-Free Environments
1. The Department of Health (DOH) and other national government agencies should provide
stronger commitment and leadership to promote social norms in support of 100% indoor
smoke-free environments.
2. Local governments should expand and sustain their smoke-free policy initiatives through
dedicated nancial and technical support for: (i) public awareness programs, (ii) dedicated
staffing; (iii) training and capacity building, (iv) data systems to underpin compliance monitoring and evaluation, and (v) development of business licensing models as a sustainable
means of promoting smoke-free environments.
3. The government at largenational or localshould ensure countrywide enforcement and
monitoring of national policy for smoke-free environments.
4. The DOH should pursue collaboration with all relevant stakeholders for ensuring that the
Republic of the Philippines meet its obligations under the WHOFCTC Article 8
5. Strengthen implementation of smoke-free policy through the support of health services
and medical associations and improved access to smoking cessation services.
IV. Offer Help to Quit Tobacco Use
1. Prioritize the development of a coordinated national cessation infrastructure that incorporates both population and clinical approaches in a stepwise manner, and builds on and
augments existing resources and service delivery mechanisms. Operationalize this rst in
LGUs where the demand for cessation already exists and where smoke-free policy support
is strong.
Establishing a coordinated national cessation system in a developing country setting

like the Philippines requires an incremental approach that balances evidence-based
population and clinical interventions.
Initiating this cessation system should be implemented rst in LGUs where the demand
for cessation already exists, reinforced by sound smoke-free and other tobacco control
policies.
A cessation resources mapping should precede the establishment of the cessation infrastructure/system at the local level, and existing cessation resources should be absorbed or incorporated within the tiered system.
Counseling formats other than face-to-face programs should be considered, especially
as demand for cessation services increases.
Making cessation drugs more available should be addressed. These cessation aids need
to be incorporated into the national formulary.
2. Finalize, endorse, and widely promote a standard set of tobacco cessation practice guidelines and service delivery models.
3. Incorporate cessation training into the mandatory curricula and ongoing capacity building
initiatives of health professionals.
4. Expand PhilHealth insurance coverage to cover a package of evidence-based essential cessation services that includes brief advice at the primary health care level, access to intensive counseling such as a national quit line and, to the extent possible, pharmacotherapy
for those who are heavily addicted to tobacco.
5. Promote cessation with systematic advocacy campaigns.
V. Warn People about the Dangers of Tobacco
1. Packaging and Labelling
a. The DOH, in collaboration with other relevant government agencies, should assert authority
prominently in defense of the health of the Filipino people.
b. The DOH should implement the pictorial health warnings established through DOH AO
2010-13 among tobacco companies that have not led for an injunction and in all jurisdictions except those that are currently under legal dispute.
c. The DOH should invest in the FDA for upgrading its capacity to fulll its responsibilities and
coordinate related work with the Department of Interior and Local Government (DILG).
d. The LGUs should use their legal competences to ensure placement of counter-advertising/
health warnings at the point-of-sale (POS).
2. Public Awareness and Mass-Media Campaigns
a. The DOH should go beyond World No Tobacco Day, integrating media campaigns to the
wider tobacco control program as part of a long-term strategic plan.
b. The DOH should pursue the expansion of the nancial resources to produce and air mass
media campaigns
c. The DOH should focus on using a campaign content that works.
d. The DOH should pursue alternative channels for disseminating warning information.
VI. Enforce Bans on Advertising, Promotion, and Sponsorship
1. Strengthen the enforcement mechanism of the current TAPS restrictions, through coordinated action at local jurisdictions, under the DOH leadership and coordination.
2. Relying on its current formal mandate for monitoring and enforcing a ban on TAPS, the
DOH should advocate for it and take the lead in initiating and proposing a complete ban on
TAPS, without any exceptions.
VII. Raise Tobacco Taxes and Prices
1. Simplify the existing tobacco tax structure, signicantly raise tobacco product excise taxes,
and index taxes to ination in order to raise tobacco product prices and reduce tobacco use.
2. Earmark tobacco tax revenues for health purposes, including health promotion and tobacco
control.
3. Earmark tobacco tax revenues for programs that help those employed in tobacco-dependent sectors make the transition to alternative livelihoods.
4. Strengthen tobacco tax administration, increase enforcement, and tax duty free sales of
tobacco products in order to reduce tax evasion and avoidance.
5. Sustain and expand efforts to support the tobacco tax reforms and health promotion nancing mechanisms by building further capacity and generating further evidence with
the support of stakeholders such as the academe, CSOs, and other pertinent government
agencies.
(Note: Complete ndings and recommendations by the National Assessment Team can be accessed in the National Capacity Assessment Report for Tobacco Control The Philippines, May
2010)
ANNEX 9
REGIONAL ACTION PLAN FOR TOBACCO FREE

INITIATIVE IN THE WESTERN PACIFIC REGION
(2010-2014)
Moving towards the next level: complete implementation of the WHO Framework Convention
on Tobacco Control
VISION: Tobacco-free people, communities, and environments
MISSION: To advocate, enable, and support complete implementation of the WHO Framework
Convention on Tobacco Control
GOAL: To attain the lowest possible tobacco use prevalence and the highest level of protection from second-hand smoke
THREE-POINT STRATEGY OF THE RAP 2010-2014

1. Promote and advocate for complete implementation of the WHO-FCTC
2. Mobilize for public action
3. Strengthen organizational capacity

This is to mobilize and empower policy-makers, tobacco control advocates and communities
towards complete implementation of the WHO-FCTC through legislation and policies, tobacco
taxation, governance and enforcement, and alliances and partnerships for changing social
norms.
APPROACHES:
2.1 Legislation and Policies in compliance with FCTC
Specic Objective:
To develop legislation and related policies, regulations, ordinances administrative issuances
and other measures to ensure timely compliance with all provisions of the WHO-FCTC, with
specic reference to WHO-FCTC articles that have deadlines, approved guidelines, or protocols. Legislation and policy components are clearly stated in national action plans.
RAP Country Indicators:
Measures to protect public health from commercial and vested interests of tobacco industry are in place and in accordance with WHO-FCTC Article 5.3 and its guidelines
Legislation and policy on protection from exposure to SHS compliant with the denition
of 100% indoor SF settings in accordance with Article 8 and its guidelines
Legislation and policy on packaging and labelling are in accordance with deadlines for
compliance and in accordance with the provisions of Article 11 and its guidelines
Legislation and policy on comprehensive ban on TAPS are in accordance with deadlines
for compliance and in accordance with Article 13 and guidelines
RAP country actions and current Philippine status:
RAP COUNTRY ACTIONS
PHILIPPINES
Develop national action plans
(-)
Consider gender and equity in legislation and policies
(-)
Actively participate in FCTC processes and INB
Yes, but with representation from tobacco industry
Deter tobacco industry representatives from attending

WHO meetings
(-)
Identify champions in legislative bodies and provide

technical support
Some legislators identied and support provided
Articulate rules to avoid government officials conict of

interest with tobacco industry
Memo circular and code of conduct for government

officials available
Work with other ministries and agencies to address

supply issues
NTA active in working groups in violation of FCTC

obligations; BOC for illicit trade
2.2. Tobacco Taxation

Specic Objectives:
To introduce and implement tax and price measures that will result in the reduction of tobacco
consumption and to dedicate a signicant proportion of the revenue from tobacco taxes to
health promotion and tobacco control, including treatment for tobacco dependence.

All tobacco products are subject to excise taxation
Policies and actions are focused on achieving, maintaining, or increasing excise tax on
tobacco to 60% or more of the retail price
Signicant proportion of the revenue from tobacco is dedicated to health promotion and
tobacco control, including treatment for tobacco dependence
Protocol on Illicit Trade is ratied
RAP COUNTRY ACTIONS
PHILIPPINES
Excise tax 60% of retail price
Questionable data reported in GTCR
Signicant amount of revenue dedicated for health

promotion and tobacco control
Draft legislation on equivalent of health promotion

foundation did not progress in last Congress; DOH
pronouncement on proposed structure
2.3. Governance and Local Enforcement

Specic Objectives:
To implement and enforce laws and policies through national coordinating mechanisms or
their equivalent, protect policies and programmes from the inuence and interference of the
tobacco industry, and promote good governance measures (i.e., strategic vision, participation,
transparency and accountability, with specic reference to healthy cities, islands, communities, and settings) to achieve tobacco control.
National action plan or equivalent implemented, and strive to evaluate progress as dened by
the following measures:
Percentage of healthy islands, cities, settings, communities with enforcement on 100%
tobacco-free regulations and that also address equity issues
Percentage of government departments, officials and government projects that have refused direct or indirect voluntary contributions from TI with reference to Article 5.3 and its
provisions and guidelines
Reduction of adult exposure to SHS in enclosed workplaces to 0% with reference to Article
8 and its provisions and guidelines
Reduction of youth exposure to SHS in public places to 0% with reference to Article 13 and
guidelines
Reduction of youth exposure to TAPS to 0% with reference to Article 11 and guidelines
100% compliance with Article 11 and guidelines
100% compliance with Article 15 provisions and protocol
Actions that support economically viable alternatives for tobacco workers and growers

RAP COUNTRY ACTIONS
PHILIPPINES
Implement national action plan
N/A
Enhance national or sub-national coordinating

mechanism (NCM)
Current mechanism includes industry representatives;

SWAT committees
Enforce 100% smoke-free indoor settings
Smoke-free in selected cities and municipalities
Enforce comprehensive ban on TAPS
All TAPS banned except at POS
Enforce packaging and labelling
Textual health warnings; legislation on GHI re-led
Promote good governance principles at national and

local levels
Challenging to eliminate tobacco industrys political

inuence
Enforce measures to protect public health polices from

tobacco industry interests
(-)
Address equity issues
Pilot projects done in Navotas and Sta Rosa City
Engage affected groups and target population in

tobacco control programme development and services
Youth not actively involved
Promote economically viable alternatives
Congressional block in the North poses barrier
Work towards elimination of all forms of illicit trade
BOC joined the INB
2.4. Alliance and Partnerships

Specic Objective:
To work with relevant tobacco control stakeholders to achieve comprehensive and sustainable
tobacco control and avoid interference from the tobacco industry
Updated list of existing and potential stakeholders relevant to TC
Annual meetings, at a minimum, of multisectoral partners and relevant TC stakeholders to
plan and evaluate their NAP
Annual public recognition, at a minimum, of outstanding contribution of allies and partners in the implementation of NAP

RAP COUNTRY ACTIONS
PHILIPPINES
Identify and map relevant stakeholders
New NGOs unable to mobilize hard core tobacco

advocates; newly created Asia-Pacic Alliance on
Child Health and Tobacco Control
Establish or enhance coordination with stakeholders
DOH is trying to enhance sector-wide coordination

through SWAT committees
Engage stakeholders in national action plan

development and implementation
Relevant stakeholders beginning to get involved
Actively share information and initiatives
On track
Keep alliances and partnerships free from industry

interference
Limited
Support multisectoral activities
Limited
Publicly recognize outstanding contributions of allies

and partners
Red Orchid Awards for 100% tobacco-free

environment

This is to strengthen organizational capacity of government tobacco control programmes to
protect public health policy processes from tobacco industry interests and interference and
to move towards complete implementation of the WHO-FCTC through improvements in: (a)
investment planning and resource management; (b) leadership training and human resource
development; (c) surveillance, monitoring, and knowledge management; (d) public awareness, education, communication, and advocacy; and (e) treatment of tobacco dependence.
APPROACHES:
3.1 Investment Planning and Resource Management
Specic Objective:
To develop multi-year nancial plans for government-supported tobacco control programmes,
including mechanisms that raise levels of funding through multiple sources, e.g., tobacco taxes, private sector support, donor aid, community funds, and social health insurance.
Multi-year tobacco control budgetary needs estimated
Increased allocation of dedicated taxes or other revenue for tobacco control
Increase in the proportion of GNP and GDP allocated for tobacco control

RAP COUNTRY ACTIONS
PHILIPPINES
Estimate multi-year budgetary needs and prioritize

budget items
(-)
Map funds at national and local levels
(-)
Advocate to increase the level of fund and expand

sources of fund
Limited
Enact laws and policies for sustainable infrastructure

and nancing
(-)
3.2. Leadership Training and Human Resource Development

Specic Objective:
To support the implementation of WHO-FCTC provisions by developing and enabling champions, leaders, and advocates at multiple levels to lead tobacco control efforts and to continuously train and provide tobacco control programme implementers with appropriate skills and
competencies.
Availability of and at least an annual evaluation of a national plan for human resource development for tobacco control, including the assessment of training needs and the availability of training resources
Conduct of priority trainings in tobacco control
RAP COUNTRY ACTIONS
PHILIPPINES
Identify training needs and trainees on competencies for

FCTC implementation
(-)
Invest in and conduct leadership development
(-)
Organize and conduct training
MPOWER training for LGUs
Develop a multi-year human resources plan
(-)
Expand access to training on FCTC and its guidelines
(-)
Expand access of MPOWER training
MPOWER training conducted and comprehensive

training modules developed
Incorporate tobacco control in health workers

curriculum
(-)
3.3 Surveillance, Monitoring, and Knowledge Management

Specic Objectives:
To generate reliable and updated information and evidence to guide programme planning,
implementation, monitoring, and evaluation, as well as to gather intelligence and monitor
industry actions.
Reliable and comparable adult tobacco use (smoking and smokeless) prevalence data by
gender and age available and reported nationally
Reliable and comparable youth tobacco use (smoking and smokeless) prevalence data by
gender and age available and reported nationally
Mortality data and if available morbidity data attributable to tobacco use reported in national statistics
Tobacco industry marketing, product development, and other activities monitored and
reported
Data clearly linked to programmes and policies (e.g. TCDAP)
RAP COUNTRY ACTIONS
PHILIPPINES
Establish, strengthen and sustain surveillance system
Trend GYTS data available, sustaining GATS remains

challenging
Monitor tobacco epidemic and impact of interventions
Less monitoring on the impact of interventions
Map the social and economic determinants of tobacco

use and use data gathered for NCD
Little study on the social and economic determinants
Adapt and adopt evidenced-based practices
DOH is strong on surveillance
Develop and implement national research agenda to

include interventional evaluation and outcomes research
National research agenda to be developed
Strengthen use of evidence for policy and action
Data application project implemented; Tobacco-Free

Plan-It conducted in some LGUs
Ensure no industry support to academic and research

agencies
Not sure
Monitor tobacco industry activities with strategy
Strategy to be developed and implemented
3.4 Public Awareness, Education, Communication, and Advocacy

Specic Objectives:
To inform different audiences of : (a) the hazards of tobacco use and exposure and (b) effective interventions; and 2) to mobilize stakeholders to change social norms and eventually
eliminate tobacco use in society.
Strategic communication and advocacy plans developed and implemented
Effectiveness and reach of communication campaigns increased and evaluated
High prole activities conducted on World No Tobacco Day (WNTD)
Measures to counteract subliminal advertising and promotion of tobacco use in movies,
television shows, and other forms of mass media are in place.
RAP COUNTRY ACTIONS
PHILIPPINES
Develop, implement, and secure funding for a national

strategic communication and advocacy plan
(-)
Mobilize communities and role models in support of

change of social norms
Some legislators and actors support tobacco control
Develop and implement training on strategic

communication and advocacy
(-)
Work with media and communication specialists
Good projects; no programme
Conduct mass media and community anti-tobacco

campaigns
Some campaigns in Metro Manila and BI project sites

in 12+ provinces
Observe WNTD to highlight tobacco control and

progress
(+)
3.5. Tobacco Dependence Treatment

Specic Objective:
To develop and integrate treatment of tobacco dependence in the health care system with
particular emphasis on primary health care
National consensus guidelines for tobacco dependence treatment developed and disseminated nationally
At least 70% of health professionals and health care workers working in primary health
care trained to provide brief cessation advice
RAP COUNTRY ACTIONS
PHILIPPINES
Develop and implement national consensus guidelines
(-)
Establish or strengthen behavioral intervention services
(-)
Increase availability, accessibility, and affordability of

NRT
WHO is advocating DOH to include NRT into essential

drugs list; NRT at present in exclusion list
Train stakeholders to provide brief cessation advice
MIND and BASC training ongoing
Secure health nancing for tobacco dependence

treatment services
Limited to OFW and dependents but poor utilization
Develop, adopt, and evaluate effective tobacco

dependence treatment program
(-)
Integrate tobacco dependence treatment into other

strategic programmes
Some integration with the TB DOTS programme
Create synergies with other cessation approaches. e. g.,

mass media and education
(-)
ANNEX 10
FRAMEWORK FOR INTERFACE BETWEEN RAP

2010-2014 AND MPOWER IN THE PHILIPPINES
4. Alliance and partnerships
5. Investment planning and resource

management
Estimate national and local funding needs
for tobacco control; mobilize support for
this
6. Leadership training and human

resource development
Advocate for fulltime national focal point
and full blown TCP in DOH; Support
development and implementation of HR
master plan for TC
8. Public awareness, education,

communication, and advocacy
Cross cutting support of the RAP 2010-2014
Need to engage hard core tobacco

control advocates in current programmes
and projects
7. Surveillance and knowledge management

Disseminate GATS data and plan to
incorporate it into national surveillance
system
Tobacco-Free Plan-It
9. Tobacco dependence treatment

Conduct cessation training at PHC levels
and include NRT in OTC and PNDF; develop
consensus treatment guidelines on TD
O
1. Legislation and policies
Focus on smoke-free legislation in LGUs;
review RA 9211 and amend; implement
Article 5.3 and guidelines
W
3. Governance and enforcement
Develop NAP and coordinating

mechanisms; support LGUs; enforce RA
9211; support efforts to denormalize links
of politicians to TI
2. Tobacco taxation
Develop a strategic national
communication plan to Include GHW,
smoke-free and Article 5.3
Advocate for further tax increase and

single tax structure
Framework for interface between the RAP 2010-2014 and MPOWER in countries
The MPOWER package is a series of six proven policies aimed at reversing the global tobacco
epidemic and include: Monitor tobacco use and prevention policies; Protect people from tobacco smoke; Offer help to quit tobacco use; Warn about the dangers of tobacco; Enforce
bans on tobacco advertising, promotion, and sponsorship; and Raise taxes on tobacco. (GATS
2009)

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PHILIPPINE NATIONAL

TOBACCO CONTROL STRATEGY (2011-2016)

6 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

The UN Member States recognize the challenge imposed by noncommunicable diseases

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 7

8 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 9

10 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

CONCEPT AND RATIONALE

Advancing Tobacco Control through Evidence-Based Programs, CDC, 2010

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 11

Prevalence of Tobacco Use in the Philippines

Health Effects of Tobacco Use: Morbidity and Mortality of

Philippines Global Youth tobacco Survey (GYTS)

12 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

Council on Foreign Relations: Global Action on Non-Communicable Diseases, September 2011

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 13

14 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

TOBACCO CONTROL POLICIES

Government Agencies Implementing Tobacco Control

Philippines 2009 Global Adult Tobacco Survey (GATS)

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 15

16 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

Civil Society Implementing Tobacco Control

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 17

18 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

THE NATIONAL CAPACITY

s a party to the WHO-FCTC, the government, represented by a DOH team joined a

Ratied the WHO-FCTC

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 19

20 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

5. DEVELOP COORDINATION AND IMPLEMENTATION MECHANISMS

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 21

(Complete ndings and recommendations by the National Assessment Team can be

22 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

PHILIPPINE NATIONAL TOBACCO

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 23

24 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 25

26 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

PHILIPPINE NATIONAL TOBACCO

THE PHILIPPINE NATIONAL TOBACCO CONTROL

PHILIPPINE NATIONAL TOBACCO CONTROL STRATEGY 27

VISION: Tobacco-Free Philippines: Healthier People, Communities, and Environments

28 DEPARTMENT OF HEALTH (DOH) - PHILIPPINES

Table 1: Strategies, Key Actions and Performance Indicators under Strategy 2

STRATEGY 2: MOBILIZE FOR PUBLIC ACTION

2.1.2 Review and develop policy

Policy approved and

2.1.3 Push for legislation of packaging

2.1.3.1 Review and study how to

Recommendations for action

2.1.4 Amend RA 9211 (Tobacco

Draft bills amending RA 9211

2.1.5 Address Tobacco Industry

WHO-FCTC Article 5.3

2.2 Tobacco taxation

2.2.1 Simplify the tobacco taxation

Law passed with the following