COURSEWORK COVER PAGE

FULL NAME

Udhaiyah Priya Nesasundaram K.Rajoo

MATRICULATION NO.

J14014555

COURSE CODE AND

COURSE NAME

MMC3201 Research Methods In Media Communication

LECTURERS NAME

Ms Maizurah Khathu Binti Abdul Hamid

QUESTION

3) Research Project

SECTION / GROUP

MC1

SESSION

AUGUST 2015

COURSEWORK

ASSIGNMENT 1
LAB REPORT

DUE DATE

2015

DETAILS

PROJECT

 OTHERS:
_________________

Contents:
No. Item

Page

1.

Chapter 1 Introduction

3-7

2.

Chapter 2 Literature review

8-13

3.

Chapter 3 Methodology

14-16

4.

Chapter 4 Data Analysis

17-44

5.

Chapter 5 Conclusion

45-52

6.

Reference

53-57

7.

Appendices

58-65

CHAPTER 1
INTRODUCTION

Chapter 1
INTRODUCTION
TITLE:
The level of perception among Malaysian mass communication students on the
comparison between American and British Zombie movies: An approach of Miseen-scene.

1.1 Introduction/ Background

Zombies portrays as reanimated dead people who lurks to kill people to feast on
living human flesh classifying in Horror and Fantasy genre. (Bishop, 2010)
Zombie movie been part of the classic cinema since the early 1930s (Dandle,
2007). At least 55 zombie movies was released in 2014 alone, now they have no
choice but to be reviewed as a separate subgenre of Horror genre (Henderson,
2014). The Zombie genre is getting popular year by year in many country.

British zombie movie is important in the history of the genre because they
helped keep the incandescence alive.

In America, after the influx of poorly

constructed zombie-themed films in 1950s failed at the box office, American

producers abandoned zombie altogether focusing on other genre such as
Vampire, Frankenstein, werewolves, mummies and science fiction, causing the
zombie film a new life abroad in British cinemas, living British film makers
making low budgeted zombie movies and helped the zombie genre gain
popularity in Britain. (Pirie & Peter , 2001). Britain cinemas still believe Zombie
movies have its place to them.

On the contrary, American film makers are also interest on zombie-movies lately
and made big budgeted zombie movies by diverging other genre in the movies
like comedy diverge with zombie genre movies Despite that of Zombie movies
didnt sell in America 20 years ago, the Americans Zombie movies proven to
become blockbuster hit in Hollywood as well as world-wide cinemas (Russel,
2014).The Zombie culture has been arising in many countries and the competitor
market is growing large.

The acceptance of Malaysians on zombie movies are encouraging and Malaysians had
produced zombie movies of their own. Malaysian filmmakers choose to take zomedy genre
or zom-com genre meaning zombie genre diverge with comedy genre. Malaysians do events
such as The Zombie Run Malaysia based on the American Run for Your Lives Zombie
5K, except its Malaysianized where the zombie culture arise having many activities (Koh,
2013). The top Malaysian Multilanguage zombie movies includes Zombie Kampong Pisang
(2008) a Malaysian Malay language zombie movie, Yi lu you Jiang shi (2013) Malaysian
Mandarin language zombie movie and lastly, Vere Vahli Ille (2013) Malaysian Tamil
language zombie movie.

1.2 Problem statement

When it comes to American Zombie movies and British Zombie movies, society
always assumes that the American movies are better than the British movies,
this research is to identify what are the perception of Malaysian mass
communication students behalf on their knowledge in film subject regarding of
its comparison of the Mise-en-scene in both American and British Zombie
movies.

1.3 Research Objective

1. To identify what are the Malaysian mass communication students perception

of British and American Zombie movies
2. To find out what are the perception on the contrast of Mise-en-scene between
the American and the British zombie movies.
3. To investigate the acceptance on the Mise-en-scene of American and British
Zombie movies among the Malaysian mass communication students.

1.4 Research question

1. How the Mise-en-scene plays a part in the American and British Zombie
movies?
2. What are the perception of Malaysian mass communications students on
British and American Zombie movies?
3. Why is the Mise-en-scene of the American Zombie genre movie is better than
the British Zombie genre movie?
4. Does Malaysian prefer American Zombie movies rather than the British
Zombie movies?

1.5 Hypothesis
Malaysian mass communication students feels that American Zombie movies has
better Mise-en-scene key aspects then the British Zombie movies.

1.6 Research Methods

The first research method which is used is the Quantitative research method
which is the methodical empirical analysis of evident spectacles via statistics,
carefully worked-out or computational methods with a hypothesis. This project
will concentrate on 120 mass communication students around Malaysia with a
questionnaire survey. Secondary-sources includes, biography, academic-books,
academic-journal, magazine, newspaper, online-research, online-journals, e-zines
and even documentary will be included. Most of the secondary method which
used are from online-materials and academic sources.

1.7 Limitations
Due to the 3 month given time period, I used 2 months as my research for the
introduction, literature review and research methodology by a concentrated
survey on Malaysian mass communication students pry to their knowledge on
Mise-en-scene and movie genre, completing the assessments by the 2 nd
November. My goal is to interview 20 students each day starting from the 26 th
October to 31st October 2015 hopefully I would get to interview a maximum of
120 mass communication students leaving me to focus on the data analysis
and the conclusion in November before the deadline on 27 th November 2015.

CHAPTER 2
LITERATURE
REVIEW

Chapter 2
8

LITERATURE REVIEW

LITERATURE REVIEW:
2.1 The Origin of Zombie Genre

When there is no more room in

hell, the Dead will walk the earth

George A. Romero, Dawn of the Dead 1978

Monster of new age is no other than zombie, and noteworthy thing about this is
absence of utopian imaginings (Banash, 2013). Zombies portrays as reanimated
dead people that lurks to kill people to feast on living human flesh classifying in
both Horror and Fantasy genre (William & Hogle, 2010). Zombie movie has been
a part of the classic cinema since the early 1930s. Victor Hugo Halpern was one
of the early person who directed a zombie movie called White Zombie in 1932
(Dandle, 2007). Zombie projects started to concomitant to consumerism and
became a culture of its own called the zombie culture (Christensen, 2015). At
least 55 zombie genre movies was released in 2014 alone that now they have no
choice but to be reviewed as a separate subgenre of Horror genre (Henderson,
2014). Zombie genre is known as the story of two bodies in decay, the individual
corpses of the undead and the social body as a whole (Hunt et al, 2013). Zombie
abridged to three classifications which is somnambulist, cannibalistic corpse
and lastly infected living. ( Strohecker, 2012). The Geneses of zombies
instigated with 'Afro-Caribbeans spiritual belief of Voodoo, where people being
controlled as laborers by powerful dark black magic spell. Today, many still fear
the practice and aware its still practiced in secrecy (Mason, 2013). Zombies
movies claimed inner becomings have outer parallel through physical revolution
of horror film. When humans become monsters, viewers engage bodily-changes
and discover defied biotic and artistic standards on narrative and empirical levels
(Hakola, 2011). Zombie Genre known as predominant monsters in cinemas of the
second-half of the twentieth-century (Lauro & Embry, 2008) and an auxiliary
renaissance or rebirth in American cinemas in past years.
2.2 British Zombie Movies
9

The word zombie enters the English lands in 1800s with two notions, the devil
worship and African revolts against white colonial rule. (Colavito, 2013). In 1808,
a French novel made reference to African slaves believing in zombi, described
as devil that the slaves, being inferior to white people, worship in their illiteracy.

In relation with zombie movies, social-texts designate the illustration and

fragmentation of British culture respectively and the zombie in relation to
individual and National identity said British Film critique and the Northwestern
University School of Communication film Professor Dr Jeffrey Scones in 2013.

British zombie movie is important in the history of the genre because they
helped keep the flame alive. (Pirie &

Peter , 2001). In America, after the

incursion of poorly made zombie movies in the 1950s, American film-makers

abandoned making zombie movies overall by concentrating on other Horror Subgenres such as Vampire, Frankenstein, werewolves, mummies and science fiction
which reasons the zombie film a new life abroad in British cinemas, living British
film-makers making low budgeted zombie movies example Doctor Blood's Coffin
(196o) and The Earth Dies Screaming (196o). This aided the zombie genre
gaining fame in Britain and till this very day British has made zombie movie as
their priority when it comes to horror genre.

10

2.3 American Zombie Movies

"Zombies don't represent anything in my mind except a global change of some

kind. And the stories are about how people respond or fail to respond to this.
That's really all they've represented to me" said American famous film director
George Romero whom is well-known for his zombie movies.

Viral-zombie of modern-day horror fictions arrived being popular-imagination in

American films in 1968, George Andrew Romero movie Night of the Living-Dead
characterize zombie movies having 3 physiognomies which is Corps becomes
reanimated and roam in quest of live victims is to mutilation, Zombies only can
be slayed by brain damage and Zombie bite will turn any living victims into
zombies themselves (Orpana, 2011). Initially Zombie movies was started at
American cinemas before it hits to Britain cinemas.

Zombie tracking has been over seventy-five years of evolution in American

cinemas because of widespread array of gothic cultural and also described as in
a way of a show for politically aware and monetary worries of American people
(Neail, 2014). Monstrous physiognomies has pertained America ever since
George Andrew Romeros paradigm shift in 1960s, zombifying septicity,
violence and swarm attacks, screening in American zombie cinema of the newage, voices a reaction to the manifest and dormant ferocity of the State
apparatuses (Buffett, 2014). However, American film-makers are interest on
zombie movies In current Era, and made magnificently big-budgeted zombie
movies by diverging other genre in the movies, for example world war z (2013)
and I am Legend (2007) . American zombie movies has become a blockbuster
hit in Hollywood and worldwide cinemas , Even Big stars as Will Smith or Brad
Pitt are enthusiastic to partake zombie movie despite of zombie movies didn't
sell in 20 years ago. Zombie culture has been arising in many countries and the
competitor market is growing large (Russel, 2014). This gives Zombie movies
coming back to the states and becoming more popular in America compare to
Britain.

11

2.4

Malaysian acceptance of Zombie genre movies

In terms of Zombie movies, the acceptance of Malaysians are boosting up year

by year and Malaysian filmmakers had produced zombie movies of their own.
Their themes are on zomedy or zom-com sub-genres meaning zombie genre
diverge with comedy genre.

The most popular examples of Malaysian zombie movies are Zombie Kampong
Pisang (2008), Yi Lu You Jiang Shi (2013) and Vere Vahli Ille (2013). Just as the
tagline said by Kat Rosenfield that Zombies all fun and games, until someone
gets bit, Malaysians do events such as The Zombie Run Malaysia based on the
American Run for Your Lives Zombie 5K, except its Malaysianized, having
activities such as chase and run, zombie costume competition, a tutorial of
zombie make up, zombie apocalypse campaign and more.

They even sells zombie genre books written by Malaysians example Zombie
Fever Malaysia Outbreak by B M Hodges (Koh, 2013). This proves that the
acceptance of Zombie genre in Malaysia is very encouraging and Malaysian
people know what the Zombie theme is all about.

12

2.5 Mise-en-scene aspects of Zombie movies

Emile Joachim Constant Puvo, a French metteur-en-scne active in 19 th and early

20th centuries said that between the British and American movies, Mise-en-scene
is focuses on set-design, lighting, space, compositions, costume, make-up and
hair-styles, acting, Film-stock and Aspect-ratio (Broadwell & Thompson, 2010).
Mise-en-scene is the chief contrivance film-criticizers will use to judge.

In terms of sets and props, zombie films focuses on streets and beaten-down
vehicles screening a juxtaposition in amid divisions whereas camerawork and
illumination captures the physiognomies of the zombie movies captivating lowkey lightings, screening audiences the atmospheres are engaged in a darker
state, for instance we grasp a shaky-camera once zombies dashing the main
hero and likewise screening a long-shot in edict to submerse us to hooked on the
domain of apocalypse (Ollie, 2014). When we eagle-eyed on Mise-en-Scene and
essentials that arisen within the movie, Zombie movies internments the
tendency of survival-horror and brings zombie genre with its clever.

In zombie films, the foremost crutches are weapons. These embrace from guns,
rifles, knives, swords, baseball bats and more killing-objects. The Props include
items as torches and the use of key-lights, like the lights flickering, or going off. It
creates tension and atmosphere, making audience intricate. Vehicles are also
used in zombie movies to upsurge the pace of the film, for instance zombies
chasing a carriage and wearisome to get in. Vehicles signify the awareness of
remoteness. In zombie movies, towns and cities displayed as vacant or
uninhibited equally reliefs the audience to imagine what it would be like in a
13

zombie world (James, 2014). The key usages of Mise-en-scene in zombie films is
the use of make-up in order to scare the audience and to create this horror
theme (Coker & Bapstick, 2014) .Make-up throughout the zombie contains the
same motif of blood and gore.

CHAPTER 3
RESEARCH
METHODOLOGY

14

Chapter 3
RESEARCH METHODOLOGY

3.1 Quantitative research method

The 1st research method which is used is the Quantitative research
method which is the methodical empirical analysis of evident spectacles
via statistics, carefully worked-out or computational methods with a
hypothesis. This project will concentrate on 120 mass communication
students around Malaysia targeting at least 30 questionnaire survey
papers distributed on different mass communication programs such as
American transfer degree mass communication programme, Malaysian
mass

communication

degree

programme,

Hertfordshire

mass

communication degree programme, Wollongong mass communication

degree programme, mass communication Diploma programme and
others.

The questions distributed will be on the confirmation of the students are

Malaysian citizen along with their personal details comprise a survey of
area of interest joining the mass communication programme, including
the research topic of evaluation on the Satisfaction of the Quality of Mise15

En-Scene in British and American Zombie Genre Movies and lastly four
open ended questions highlighting subjects questions on How the Mise-enscene plays a part in the American and British Zombie movies , What are the
perception of Malaysian mass communications students on British and American
Zombie movies together with the research on Does the Mise-en-scene of the
American Zombie genre movie performs better than the British Zombie genre
movie and to identify whether Malaysian mass communication students prefer
American Zombie movies rather than the British Zombie movies.

3.2 Secondary-sources
The Secondary-sources includes, biography, academic-books, academicjournal, magazine, newspaper, online-research, online-journals, e-zines
and even documentary will be included. Most of the secondary method
which used are from online-materials and academic sources where the
referencing will be distributed in the end of the project paper.

16

CHAPTER 4
DATA ANALYSIS

17

Chapter 4
DATA ANALYSIS

4.0 Introduction
This research was conducted to determine the level of perception among Malaysian mass
communication students on the comparison between American and British Zombie movies
and an approach of Mise-en-scene. In this chapter, the researcher interpreted and analysed the
output from the research. All the output was based on the questionnaires that being used as
the survey instrument and also a primary data in conducting the research.

18

4.1 Analysis of Personal Details

Table 4.1.2 Distribution of Gender

valid

Malaysian
Non-Malaysian
total

Frequency
120
0
120

percent
100%
0%
100%

Figure 4.1.2 distribution of gender

19

Valid percent
58%
42%
100%

0%

Non-Malaysian

Malayisian

100%

0%

20%

40%

60%

80%

100%

Series 1

Table 4.1.1 shows the confirmation that all the 120 mass communication students
are Malaysians.

Table 4.1.2 Distribution of Gender

valid

Female
Male
total

Frequency
70
50
120

percent
58%
42%
100%

Figure 4.1.2 distribution of gender

20

Valid percent
58%
42%
100%

58%
60%
42%

50%
40%
30%
20%
10%
0%

FEMALE

MALE
Series 1

Table 4.1.2 shows the gender of respondents. Based on the research about 54%
which be a symbol of 65 respondents are male, while 46% embody 55 respondents
are female thereby there were more Male respondents then Female.

Table 4.1.3 Distribution of Age

valid

21

17-19
20-30
30-50
50 above
Total

Frequency
20
80
10
0
120

percent
17%
75%
8%
0%
100%

Valid percent
17%
75%
8%
0%
100%

Figure 4.1.3 distribution of Age

Age

8%

17%

75%

age 17 years old - 19 years old

age 20 years old - 30 years old

age 30 years old- 50 years old

age 50 year oldand above

Table 4.1.3 shows the Age of respondents. The survey shows there were 20 mass
communication students between the ages of seventeen to nineteen. There were 80
mass communication students who are from the age of twenty to thirty and also
listing it as the highest age rate who are taking mass communication programs.
There were 10 mass communication students who are the age between thirty to fifty
and none on age fifty above.

Table 4.1.4 Mass communication School Programme

valid

22

AUP Programme
Hertfordshire Degree
Diploma programme
Wollongong programme
Malaysian degree
Others

Frequency
12
48
36
12
12
0

percent
10%
40%
30%
10%
10%
0%

Valid percent
10%
40%
30%
10%
10%
0%

Total

120

100%

100%

Figure 4.1.4 Mass communication School Programme:

Column1
0%
Others
Malaysian Degree

10%

Wollongong programme

10%
30%

Diploma programme

40%

Hertfordshire Degree
10%

AUP Programme
0%

5%

10%

15%

20%

25%

30%

35%

40%

Column1

Table 4.1.4 shows the number of students who participated in the survey and as well
which mass communication school programme are they from. Based on the research
about 12 respondents from the AUP programme, 48 respondents were from the
Hertfordshire degree programme, 36 respondents were from the Diploma
programme, 12 respondents were from the Wollongong programme and another 12
respondents were from the Malaysian degree program therefore the most
respondents are from the Hertfordshire mass communication program, The less
respondents are from the Malaysian degree programs, Wollongong programme and
AUP Programme.
Table 4.1.5 Distribution of Location

valid

23

Subang Jaya
Selangor

Frequency
27
56

Percent
23%
47%

Valid percent
23%
47%

Outside Selangor
Total

37
120

30%
100%

30%
100%

Figure 4.1.5 Distribution of Location

Location

30%
47%

23%

OutSide Selangor

Subang Jaya

Selangor

Table 4.1.5 shows the Location of the respondents. Based on The survey 27
respondents is from Subang Jaya. 56 respondents is from Selangor and 37
respondents is from outside Selangor. Therefore, the majority respondents were
from Selangor and the least were from Out Side Selangor.

Table 4.1.6 Distribution of Types of Race

valid
24

Malays

Frequency
10

Percent
8%

Valid percent
8%

Chinese
Indians
Others
Total

62
36
12
120

52%
30%
10%
100%

52%
30%
10%
100%

Figure 4.1.6 Distribution of Type of Race

Race
8%
30%

52%

10%

Malay

chinese

Others

Indian

Table 4.1.6 shows the Race of respondents. Based on the research about 36
respondents were Indians, 62 respondents were Chinese and 10 respondents were
Malay and the other were 12 respondents therefore Chinese were the most
respondents who partake on this survey while the least was the Malays .

Table 4.1.7 Duration studying in Mass Communication programmes

Frequency
25

Percent

Valid percent

valid

< 1 year
1- 5 years
1-3 years
Total

24
48
48
120

20%
40%
40%
100%

20%
40%
40%
100%

Figure 4.1.7 Duration studying in Mass Communication programmes

Duration Studying in Mass communication course

1 - 3 years

40%

5 ye a r s

a n d a b o ve

20%

1 ye a r

40%

1 - 3 ye a r s

Table 4.1.7 shows the Duration of the students who are studying in the Mass
Communication programmes, the respondents who are studying mass come for five
years and above were 48 students. The respondents who are studying for the past
one year and below were 24 students and lastly were the respondents who are
studying for the last three years below are 48 students therefore, the majority are
respondents who are studying for the past five years and above in the mass
communication programme and the lowest is the respondents who are studying for
the past three years and below.

Table 4.1.8 area of interest towards Mass communication course

Frequency
26

Percent

Valid percent

valid

17
19
16
13
15
12
14
14
120

Journalism and Broadcasting

Film and Cinematography
Publishing
Marketing and Commercial management
Graphic web Designer and web animator
Entertainer and Event planner
Public relation
Others
Total

15%
17%
14%
10%
13%
9%
11%
11%
100%

15%
17%
14%
11%
13%
9%
10%
11%
100%

Figure 4.1.8 area of interest towards Mass communication course

Area of Interest
14%

13%

10%

11%

io
n

or
d

re
la
t
lic

w
eb

Pu
b

an

lis

im
at

hi
ng

g
in
st
ca
d

ph

ic

w
eb

Jo
u

es

rn
a

ig

lis

ne

an

an

Br
oa

11%

9%

Pu
b

15%

17%

G
ra

Table 4.1.8 shows the area of interest on students towards the Mass
communication course. 17 are interested in Journalism and Broadcasting. 19 are
interested in Film and Cinematography, 16 are interested in Publishing, 14 are
interested in Publishing, 13 are interested in Marketing management, 15 are
interested in Graphic web Designer and web animator, and 12 are interested in
Entertainer and Event planner. 14 who is interested in Public relation and lastly
another 14 has listed others as their choice. Majority students area of interest in
mass communication program is in Film and Cinematography.

4.2 Valuate the Satisfaction of the Quality of Mise-EnScene in British and American Zombie Genre Movies
27

Table 4.2.1 Rate of Satisfaction with Storyline in British zombie movies

Valid

Frequency

percent

10
29
43
29
9
120

8%
24%
36%
24%
8%
100%

Very Poor
Poor
Average
Good
Excellent
total

Valid
percent
8%
24%
36%
24%
8%
100%

Figure 4.2.1 Rate of Satisfaction with Storyline in British zombie movies

Rate
36%

40%
35%
24%

30%

24%

25%
20%
15%

8%

8%

10%
5%
0%

Very Poor

Poor

Average

Good

Excellent

Rate

Table 4.2.1 The Rate of Satisfaction with Storyline in British zombie movies , 10 Students
told Very Poor , 29 Students told Poor , 43 Students told Average , 29 Students told
Good and lastly 9 Students told Excellent In this scale the largest is Average among the
120 Students and the lowest is a pair which is Poor and Good.

Table 4.2.2 Rate of Satisfaction with the Cinematography in British zombie

movies

28

Valid

Very Poor
Poor
Average
Good
Excellent
total

Frequency
2
15
55
46
2
120

percent
2%
12%
46%
38%
2%
100%

Valid percent
2%
12%
46%
38%
2%
100%

Figure 4.2.2 Rate of Satisfaction with the Cinematography in British zombie movies

50%

46%

45%
38%

40%
35%
30%
25%
20%
15%

12%

10%
5%
0%

2%
Very Poor

2%
Poor

Average

Good

Excellent

Rate

Table 4.2.2 shows Rate of Satisfaction with the Cinematography in British zombie
movies,

2 Student told Very Poor, 15 Students told Poor, 55 Students told

Average, 46 Students told Good and another 2 Student told that it is Excellent. Majority
chose the rate of satisfaction is Average. The least respondents chose that it is excellent
as well it is very poor.

Table 4.2.3 Rate of Satisfaction with the Mise-en-scene in British zombie

movies

29

Valid

Frequency
2
20
48
38
12
120

Very Poor
Poor
Average
Good
Excellent
total

Percent
2%
16%
40%
32%
10%
100%

Valid percent
2%
16%
40%
32%
10%
100%

Figure 4.2.3 Rate of Satisfaction with the Mise-en-scene in British zombie movies

Rate

10%2%

16%

32%
40%

Very Poor

Poor

Average

Good

Excellent

Table 4.2.3 shows the Rate of Satisfaction with the Mise-en-scene in British zombie
movies

, 2 Students told that it is Very Poor, 20 Students told that it is Poor, 48

Student told that it is Average. 38 Students told that it is Good and last of all 12
Students told that it is Excellent. The majority respondents chose the rate of Satisfaction
with the Mise-en-scene in British zombie movies is Average and the least told the rate
was Very Poor.

Table 4.2.4 Rate of Satisfaction with the Storyline in American zombie movies

30

Valid

Frequency
0
12
46
55
7
120

Very Poor
Poor
Average
Good
Excellent
total

percent
0%
10%
38%
46%
6%
100%

Valid percent
0%
10%
38%
46%
6%
100%

Figure 4.2.4 Rate of Satisfaction with the Storyline in American zombie movies

Rate
Rate
Excellent

6%

Good

46%

Average

38%

Poor

10%

Very Poor
0%
0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Table 4.2.4 shows THE Rate of Satisfaction with the Storyline in American zombie movies
, none told that it is Very Poor, 12 Student told that it is Poor, 46 Student told that it is
Average. 55 Student told that it is Good and last of all 7 Student told that it is Excellent.
The majority chose the Rate of Satisfaction with the Storyline in American zombie
movies and the least respondents told that it is Poor and no one told that it is Very Poor.

31

Table 4.2.5 Rate of Satisfaction Cinematography in American zombie movies

Valid

Very Poor
Poor
Average
Good
Excellent
total

Frequency
0
14
36
58
12
120

Percent
0%
12%
30%
48%
10%
100%

Valid percent
0%
12%
30%
48%
10%
100%

Figure 4.2.5 Rate of Satisfaction Cinematography in American zombie movies

Rate
Excellent
Good
Average
Poor
Very Poor
0%

10%

20%

30%

40%

50%

60%

Table 4.2.5 shows the Rate of Satisfaction Cinematography in American zombie movies
, no one told that it is Very Poor, 14 Student told that it is Poor, 36 Student told that it is
Average, 58 Student told that it is Good and last of all 12 Student told that it is simply
Excellent. The conclusion is the majority told that the quality is good and the least told it
is Excellent while no one actually told that the quality is Very Poor.

32

Table 4.2.6 Rate of Satisfaction Mise-en-scene American zombie movies

Valid

33

Very Poor
Poor
Average
Good
Excellent
total

Frequency
0
7
41
50
22
120

percent
0%
6%
34%
42%
18%
100%

Valid percent
0%
6%
34%
42%
18%
100%

Figure 4.2.6 Table 4.2.6 Rate of Satisfaction Mise-en-scene American zombie movies

Excellent

18%

Good
42%

Average
34%

Rate

Poor

6%

0%
Very Poor
0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Table 4.2.6 shows the Rate of Satisfaction Mise-en-scene American zombie movies , no
one told that it is Very Poor which carries up to another 0%, 7 Student told that it is
Poor, 41 Student told that it is Average . 50 Student told that it is Good and last of all 22
Student told that it is Excellent. The conclusion is Majority told that the rate of the

34

Satisfaction Mise-en-scene American zombie movies is Good while no one told it is Very
Poor and least told that it is Poor.

Table 4.2.7 Rate of Satisfaction with Malaysian zombie movies projects

Valid

Frequency
10
29
42
29
10
100

Very Poor
Poor
Average
Good
Excellent
total

percent
8%
24%
36%
24%
8%
100%

Valid percent
8%
24%
36%
24%
8%
100%

Figure 4.2.7 Rate of Satisfaction with Malaysian zombie movies projects

Rate
36%

40%
35%
30%

24%

24%

25%
20%
15%

8%

8%

10%
5%
0%

Very Poor

Poor

Average

Good

Excellent

Rate

Table 4.2.7 The Rate of Satisfaction with Malaysian zombie movies projects, 10 Students
told Very Poor, 29 Students told Poor. 42 Students told Average, 29 Students told Good
and lastly 10 Students told Excellent .In this scale the largest is Average among the 120
Students and the lowest is a pair which is Very Poor and Excellent.

35

Table 4.2.8 Rate of Satisfaction with the acceptance on Zombie movies in

general

Valid

36

Very Poor
Poor
Average
Good
Excellent
total

Frequency
0
7
12
46
55
120

percent
0%
10%
38%
46%
6%
100%

Valid percent
0%
10%
38%
46%
6%
100%

Figure 4.2.8 Rate of Satisfaction with the acceptance on Zombie movies in general

Rate
Rate
Excellent

46%

Good

38%

Average

10%

Poor

6%

Very Poor
0%
0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Table 4.2.8 shows the Rate of Satisfaction with the acceptance on Zombie movies in
general, no one told that it is Very Poor, 7 Student told that it is Poor, 12 Student told
that it is Average. 46 Student told that it is good and last of all 55 Student told that it is
Excellent. The majority students rated Good and the least students told that it is Poor
and no one told that it is very poor.

37

Table 4.2.9 Do you think the American zombie movies set designs are better
than the British Zombie movies set designs

Valid

YES
NO
total

Frequency
70
50
120

percent
58%
42%
100%

Valid percent
58%
42%
100%

Figure 4.2.9 Do you think the American zombie movies set designs are better than the
British Zombie movies set designs

Value
70%

70%

50%

60%
50%
40%
30%
20%
10%
0%

YES

NO
Rate

Table 4.2.9 shows the Rate of whether the mass communications students from Malaysia
agree that American zombie movies set designs are better than the British Zombie
movies set designs, 70 students told Yes and 50 students told no therefore, the majority
students agrees that American zombie movies set designs are better than the British
Zombie movies set designs.

38

Table 4.2.10 When it comes to the costume, makeup and hairstyles of a zombie
film, is the getups of the American zombie movies is more scarier than the
British zombie movies

Valid

Frequency
61
59
120

YES
NO
total

percent
51%
49%
100%

Valid percent
51%
49%
100%

Figure 4.2.10 When it comes to the costume, makeup and hairstyles of a zombie film, is
the getups of the American zombie movies is more scarier than the British zombie
movies

value

49%

51%

YES

NO

Table 4.2. 10 shows the Rate of whether the mass communications students from
Malaysia agree that When it comes to the costume, makeup and hairstyles of a zombie
film, is the getups of the American zombie movies is more scarier than the British
zombie movies, 61 students told Yes and 59 students told no therefore, the majority

39

students agrees that When it comes to the costume, makeup and hairstyles of a zombie
film, is the getups of the American zombie movies is more scarier than the British
zombie movies.

Table 4.2.11 Does the performing arts of the actors in the American Zombie
movies performs better than the performance arts of the British Zombie movie
actors

Valid

YES
NO
total

Frequency
77
43
120

percent
64%
36%
100%

Valid percent
64%
36%
100%

Figure 4.2.11 Does the performing arts of the actors in the American Zombie movies
performs better than the performance arts of the British Zombie movie actors

Rate
70%

64%

60%
50%
40%

36%

30%
20%
10%
0%

NO

YES

Table 4.2.11 shows the Rate of whether the mass communications students from
Malaysia agree that Does the performing arts of the actors in the American Zombie
movies performs better than the performance arts of the British Zombie movie actors, 43

40

students told Yes and 77 students told no therefore, the majority students agrees that
When it comes to the performing arts of the actors in the American Zombie movies
performs better than the performance arts of the British Zombie movie actors

Table 4.2.12 to the level on satisfaction of the stage settings, compositions and
lightings of the zombie movie, does American movie zombie performs better
than the British based zombie movies.

Valid

Frequency
65
55
120

YES
NO
Total

Percent
54%
46%
100%

Valid percent
54%
46%
100%

Figure 4.2.12 to the level on satisfaction of the stage settings, compositions and lightings
of the zombie movie, does American movie zombie performs better than the British
based zombie movies.

Rate

46%
54%

YES

NO

Table 4.2.12 shows the Rate of whether the mass communications students from
Malaysia agree that to the level on satisfaction of the stage settings, compositions and
lightings of the zombie movie, does American movie zombie performs better than the
British zombie movies, 65 students told Yes and 55 students told no therefore, the

41

majority students agrees that the American performs better when it comes to

stage

settings, compositions and lightings of the zombie movie than the British zombie movies.

Table 4.2.13 In terms of Film stock, Do you agree that American zombie movie
are better than British zombie movies

Valid

Frequency
67
53
120

YES
NO
total

percent
56%
44%
100%

Valid percent
56%
44%
100%

Figure 4.2.13 In terms of Film stock, Do you agree that American zombie movie are
better than British zombie movies.

Rate

44%
56%

YES

NO

Table 4.2.13 shows the Rate of whether the mass communications students from
Malaysia agree that In terms of Film stock, American zombie movie are better than
British zombie movies, 67 students told Yes and 53 students told no therefore, the

42

majority students agrees that the American performs better when it comes to terms of
Film stock then the British zombie movies.

Table 4.2.14 When it comes to Aspect of Ratio and framing of zombie movies,
do you agree that the American zombie movies has better aspect of ration than
British zombie movies

Valid

YES
NO
total

Frequency
60
60
120

percent
50%
50%
100%

Valid percent
50%
50%
100%

Figure 4.2.14 When it comes to Aspect of Ratio and framing of zombie movies, do you
agree that the American zombie movies has better aspect of ration than British zombie
movies

Rate

NO; 50%

YES

YES; 50%

NO

Table 4.2.14 shows the Rate of whether the mass communications students from
Malaysia agree that When it comes to Aspect of Ratio and framing of zombie movies, do
you agree that the American zombie movies has better aspect of ration than British
zombie movies, 50 students told Yes and 50 students told no therefore, there is a tie of

43

students who agrees and disagrees when it comes to American Zombie movies has
better Aspect of Ratio and framing than the British zombie movies.

4.3 Valuate the Perception of the Mass Communication students towards

British and American Zombie Genre Movies

4.3.1 As a Malaysian do you prefer American Zombie movies rather than the British
Zombie Movies?

Rate on Malaysians Perference

46%
54%

65 students said Yes

55 students said NO

Figure 4.3.1 shows, 65 people said yes, as a Malaysian they do prefer American Zombie
movies rather than British Zombie movies while 55 mass communication students said No, as
a Malaysia, they do not prefer American Zombie movies rather than British Zombie movies

44

4.3.2 Do you agree that the Mise-en-scene of the American made Zombie movie is better
than the British made Zombie movie?

46%
54%

65 students said yes

55 students said no

Figure 4.3.2 shows, 65 mass communication students said yes they agree that the Mise-enscene of the American made Zombie movie is better than the British made Zombie movie and
55 mass communication students stated they disagree that the Mise-en-scene of the American
made Zombie movie is better than the British made Zombie movie

45

4.3.3 How the Mise-en-scene plays a part in the American and British Zombie movies

13%
29%
18%

14%
26%

15 students

Figure

22 students

27 students

21 students

0thers

4.3.3 shows, 22 Mass communication students said that In American zombie

movies the Mise-en-scene focuses on horror genre settings and 27 mass communication
students has mentioned that In In the British zombie movies the Mise-en-scene focuses on
fantasy genre settings , 35 students said that the Mise-en-scene plays a big part in both the
American and British Zombie movies with further no explanation, another 15 students said it
doesnt plays apart with also further no explanation and last 35 students has stated different
answers which doesnt amends the question .

46

4.3.4 What are your perception on British and American Zombie movies

26%

31%

14%

6%
23%

37 students

7 students

27 students

17 students

others

Figure 4.3.4 shows, 27 mass communication students has mentioned that American zombie
movies performs scarier then British zombie movies. 7 mass communication students has
mentioned that British zombie movies performs scarier then American zombie movies. 37
mass communication Students has mentioned that Americans performs better in Zombie
movies while British Performs better in Fantasy movies, some even written as wizard,
wiccans or witch based movies while 17 mass communication students has mentioned that In
terms of zombie movies, Americans focuses more on Zombie comedy movies while British
focuses more on Zombie Romance movies and the other 32 students has stated different
answers which doesnt links the question.

47

Chapter 5
DISCUSSION,
AND

CONCLUSION

48

Chapter 5
Discussion and Conclusion

5.0 Introduction
Chapter 5 provides on an overview of the research study, summarizes the research findings
through the study on the level of perception among Malaysian mass communication students
on the comparison between American and British Zombie movies and an approach of Miseen-scene. The purpose is to evaluate the finding is to answer the researcher objectives,
Hypothesis and probe statement of this study. This Discussion and Conclusion are based on
research hypothesis in chapter one and result of findings in chapter four.

5.1 Discussion

There were 120 Malaysian citizen mass communication students and are from different
programs who took part in the survey. 70 of the students are female and 50 of the students are
male. 20 of the students are from the age of seventeen to nineteen, 80 of the students are from
the age of twenty to thirty and 10 of the students are from the age of thirty to fifty.

Based on The survey, 27 Malaysian mass communication students are from Subang Jaya. 56
students are from Selangor and 37 students are from outside Selangor. Therefore, the majority
49

respondents were from Selangor and the least were from Out Side Selangor and from
students, there were around 10 Malay students, 62 Chinese students, 36 Indian students and
12 are from other race who partake the survey.

From the 120 Mass Communication students, 48 of the students has been in the mass
communication course programme for less than five years, another 48 students has been in
the mass communication programme for one to three years and lastly 24 students has been in
the programme for less than one year.

In the Survey weve Found, 12 students were from the American university mass
communication programme, 48 students were from the Hertfordshire mass communication
degree programme, 36 students were from the Diploma mass communication programme, 12
students were from the Wollongong mass communication programme and another 12 students
were from the Malaysian mass communication degree program therefore the most
respondents are from the Hertfordshire mass communication program, The less respondents
are from the Malaysian degree programs, Wollongong programme and AUP Programme.

When surveyed the 120 students on their area of interest on joining the mass communication
programmes, 17 students are interested in Journalism and Broadcasting. 19 students are
interested in Film and Cinematography, 16 students are interested in Publishing, 14 students
are interested in Publishing, 13 students are interested in Marketing management, 15 students
are interested in Graphic web Designer and web animator, and 12 students are interested in
Entertainer and Event planner. 14 students are interested in Public relation and lastly another
50

14 has listed others as their choice. Majority students area of interest in mass communication
program is in Film and Cinematography.

From the evaluation of the satisfaction on the quality of Mise-En-Scene in British and
American Zombie Movies:
Survey Questions

Very Poor
Poor
& Disagree

Good
Excellent
& Agree

Average

Aimed Zombie
movie by
Country

Majority
rated

Rate of Satisfaction with

Storyline in British zombie
movies

39

38

43

British

Averag
e

Rate of Satisfaction with the

Cinematography in British
zombie movies

17

48

55

British

Averag
e

Rate of Satisfaction with the

Mise-en-scene in British
zombie movies

22

50

48

British

Good

Rate of Satisfaction with the

Storyline in American
zombie movies

12

62

46

America

Good

Rate of Satisfaction
Cinematography in
American zombie movies

14

70

36

America

Good

72

41

America

Good

39

39

42

Malaysia

Averag
e

101

12

Malaysia

Good

50

70

America

Good

Rate of Satisfaction Mise-enscene American zombie

movies
Rate of Satisfaction with
Malaysian zombie movies
projects

Rate of Satisfaction with the

acceptance on Zombie
movies in general
Do you think the American
zombie movies set designs

51

are better than the British

Zombie movies set designs
When it comes to the
costume, makeup and
hairstyles of a zombie film,
is the getups of the
American zombie movies is
more scarier than the British
zombie movies
Does the performing arts of
the actors in the American
Zombie movies performs
better than the performance
arts of the British Zombie
movie actors

59

61

America

Good

43

77

America

Good

To the level on satisfaction

of the stage settings,
compositions and lightings
of the zombie movie, does
American movie zombie
performs better than the
British based zombie
movies.

55

65

America

Good

In terms of Film stock, Do

you agree that American
zombie movie are better
than British zombie movies

53

57

America

Good

When it comes to Aspect of

Ratio and framing of zombie
movies, do you agree that
the American zombie
movies has better aspect of
ration than British zombie
movies

60

60

British &
America

Averag
e

Table 5.1.1 overall summary of the findings on the Satisfaction of the

Quality of Mise-En-Scene in British and American Zombie Genre Movies

From Table 5.1.1 analysis, based on the Evaluation of the satisfaction of the Mise-En-Scene
from the British and American Zombie genre movies. Majority Malaysian mass
communication students rated that the American based zombie genre movies is better in
several aspects of satisfaction such as the American zombie movie Storyline, the
52

Cinematography nature of American zombie movies and as well for the main key aspects of
American zombie movies mise-en-scene compared to the British based Zombie genre
movies.

From the evaluation of the Perception of the Mass Communication Students towards British
and American Zombie Genre Movies analysis of Question 4.3.1 & Question 4.3.2
Questions

Britis

Americ

Majority

As a Malaysian do you prefer American Zombie movies

h
55

an
65

American

rather than the British Zombie Movies

Do you agree that the Mise-en-scene of the American
made Zombie movie is better than the British made
Zombie movie

zombie
55

65

movies
American
zombie
movie

Table 5.1.2 overall summary of the findings on the open ended questions

From the survey question, we asked the Malaysian mass communications students that
whether as a Malaysian do they prefer American zombie movies rather than the British
zombie movies 65 people said yes and they prefer, while 55 mass communication students
said No and they do not prefer American zombie movies rather than British zombie movies.
In here Majority Malaysian Mass communication students has stated that they prefer
American zombie movies rather than British zombie movies.

53

Next, we investigate whether the Malaysian mass communication students agrees that the
Mise-en-scene of the American made Zombie movie is better than the British made Zombie
movie, 65 mass communication students said yes they agree while 55 mass communication
students stated they disagree. Therefore, majority Malaysian mass communication students
written that they agree that the Mise-en-scene of the American made Zombie movie is better
than the British made Zombie movie.

What is more we also surveyed the students , how the Mise-en-scene plays a part in the
American and British Zombie movies which is a direct research question from the proposal,
22 Mass communication students has similar answers and writes that In American zombie
movies the Mise-en-scene focuses on horror genre settings and 27 mass communication
students has similar answers and mentioned that In the British zombie movies the Mise-enscene focuses on fantasy genre settings while 35 students has similar answers and said that
the Mise-en-scene plays a big part in both the American and British Zombie movies with no
added answer while 15 students has similar answers and writes that the mise-en-scenes
doesnt plays apart on both movies with no added answers as well and lastly the other 35
students has stated dissimilar answers which isnt related with the surveyed question.

Finally, The last surveyed question was on what are the Malaysian mass communication
students

perception on British and American Zombie movies, 27 students has similar

answers and writes that American zombie movies performs scarier than British zombie
movies. 7 students has similar answers and mentioned that British zombie movies performs
scarier than American zombie movies. 37 mass communication Students has stated similar
answers that Americans performs better in Zombie movies while British Performs better in
54

Fantasy movies, some even written wizard, wiccans or witch based movies and even
exampled Harry Potter. 17 mass communication students has similar answers and inscribes
that In terms of zombie movies, Americans focuses more on Zombie comedy movies while
British focuses more on Zombie Romance movies as for the other 32 students has stated
different answers which is not respectfully related with the question.

5.2 Conclusion

Research scale
90
80
70
60
50
40
30
20
10
0

British Zombie Movie

American Zombie Movie

Good

Average

Malayisian Zombie Movie

Poor

Figure 5.2.1 overall summary of the findings from the surveyed

questions

Figure 5.2.1 shows an overall summary of the findings from the surveyed questions. From the
graph we can identify that the Malaysian mass communication students has rated that the
American Zombie movies is their highest choice compared to the British Zombie movies. In
conclusion, Malaysian mass communication students do feels that American Zombie movies
has better Mise-en-scene key aspects then the British Zombie movies. Thus, the hypothesis is
accepted.

55

Benefits of the study are to know Malaysians preference when it comes to mise-en-scene in
American and British Zombie movies. On the other hand, it also can create an opportunity to
future zombie movie film makers to understand the viewers behavior and also to identify
what the problem that the Zombie movies are lacking. Besides, giving some sanction could
help future Film makers to get ideas for their next zombie movie projects.

Overall, this research will help the Film makers not only in America and British but the entire
world to improve the eminence of the mise-en-scene and identifying their weaknesses in
terms of their zombie movie projects.

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56

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Appendices

61

RESEARCH INSTRUMENT
Spectators Preference: A study on the level of perception among mass
communication students on the comparison between American and British
Zombie movies: An approach of Mise-en-scene

Dear respondent,
I am Udhaiyah Priya Nesasundaram K.Rajoo from INTI College Subang Jaya. I
am conducting a study on Spectators Preference on the comparison between
American and British Zombie movies when it comes to its Mise-en-scene Please
cram in the following questionnaire to the paramount of knowledge. Your
rejoinder will be kept austerely secrecy.

62

Youre truly,
UDHAIYAH PRIYA NESASUNDARAM K.RAJOO
CONTACT: 017-5170337
E-MAIL: [email protected]

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