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    Playboy Germany

    Uploaded by

    madhurakavi shashi
    Playboy Germany created billboard advertisements that were printed on special paper with ink that reacted to moisture from rain. The billboards showed a modest image when dry but revealed nude images of women when wet from rain. The creative advertisements capitalized on the changing images to promote Playboy in Germany.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Playboy Germany

    Uploaded by

    madhurakavi shashi
    3K views2 pages
    Playboy Germany created billboard advertisements that were printed on special paper with ink that reacted to moisture from rain. The billboards showed a modest image when dry but revealed nude images of women when wet from rain. The creative advertisements capitalized on the changing images to promote Playboy in Germany.

    Original Title

    26872890 Playboy Germany

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    PDF, TXT or read online from Scribd

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    Playboy Germany created billboard advertisements that were printed on special paper with ink that reacted to moisture from rain. The billboards showed a modest image when dry but revealed nude images of women when wet from rain. The creative advertisements capitalized on the changing images to promote Playboy in Germany.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3K views2 pages

    Playboy Germany

    Uploaded by

    madhurakavi shashi
    Playboy Germany created billboard advertisements that were printed on special paper with ink that reacted to moisture from rain. The billboards showed a modest image when dry but revealed nude images of women when wet from rain. The creative advertisements capitalized on the changing images to promote Playboy in Germany.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Playboy Germany

    You gotta give it to the Germans – very creative indeed...


    These billboard advertisements were printed on special paper, with special ink that reacts
    to moisture, i.e. rain.

    Following are 2 photos :

    1. The billboard in ‘dry state’


    2. The billboard, after it’s rained.

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