Scribd Logo
Upload

Welcome to Scribd!

  • 15 views

    Audience Researchquestionaire

    Uploaded by

    Roshaan Nadira
    This document summarizes the results of a questionnaire given to 20 participants (14 female and 6 male) about their music preferences and consumption habits. Key findings include: - The majority of participants were female aged 16-19 who preferred pop and R&B music genres. - Narrative and performance style music videos were the most popular. - iTunes and YouTube were the primary ways participants downloaded and watched music videos. - Mobile phones and social media like Facebook and Instagram were the preferred devices and platforms used to engage with music.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Audience Researchquestionaire

    Uploaded by

    Roshaan Nadira
    15 views9 pages
    This document summarizes the results of a questionnaire given to 20 participants (14 female and 6 male) about their music preferences and consumption habits. Key findings include: - The majority of participants were female aged 16-19 who preferred pop and R&B music genres. - Narrative and performance style music videos were the most popular. - iTunes and YouTube were the primary ways participants downloaded and watched music videos. - Mobile phones and social media like Facebook and Instagram were the preferred devices and platforms used to engage with music.

    Original Description:

    Audience research questionaire

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document summarizes the results of a questionnaire given to 20 participants (14 female and 6 male) about their music preferences and consumption habits. Key findings include: - The majority of participants were female aged 16-19 who preferred pop and R&B music genres. - Narrative and performance style music videos were the most popular. - iTunes and YouTube were the primary ways participants downloaded and watched music videos. - Mobile phones and social media like Facebook and Instagram were the preferred devices and platforms used to engage with music.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views9 pages

    Audience Researchquestionaire

    Uploaded by

    Roshaan Nadira
    This document summarizes the results of a questionnaire given to 20 participants (14 female and 6 male) about their music preferences and consumption habits. Key findings include: - The majority of participants were female aged 16-19 who preferred pop and R&B music genres. - Narrative and performance style music videos were the most popular. - iTunes and YouTube were the primary ways participants downloaded and watched music videos. - Mobile phones and social media like Facebook and Instagram were the preferred devices and platforms used to engage with music.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    AUDIENCE

    QUESTIONAIRE
    A2 MEDIA

    What gender are you?


    Gender
    This question showed us which
    gender was more dominate in our
    questionnaire. In an over all of 20
    participants, 14 were female and 6
    were male.

    30%

    70%

    Male: 6

    Female: 14

    How old are you?


    This question showed what age
    group would be answering the
    questionnaire, and allowed me
    see which audience appeals
    which music genre.
    In

    total there were:


    (2)12 year olds (female)
    (2) 16 year old (female)
    (1) 15 year old (female)
    (7) 18 year old (4 female, 3 male)
    (1) 22 year old (female)
    (3) 20 year old (female)
    (1) 30 year old (male)
    (1) 29 year old (male)
    (1) 17 year old (male)

    Age

    7%
    12%

    19%

    62%

    10 to 15

    16 to 19

    20 to 25

    25+

    What is your preferred music genre?


    In this question we
    gave a 2 choice
    option, this helped
    us differentiate
    between which
    gender liked which
    genre of music. By
    doing this, we were
    able to understand
    which target
    audience we would
    have to appeal to for
    each genre.

    Chart Title
    12

    5
    3

    5
    0

    5
    0

    Girls

    Boys

    What type of music video do you


    prefer?
    This question helped us to
    understand which was the
    preferred type of music video.
    This would help us in deciding
    what type of music video we
    would decide to shoot. This
    information also told us which
    gender of audience preferred
    which type of music video, and
    their age bracket.

    Type of Music video

    14%

    50%

    21%

    7%

    7%

    Narrative
    Performance
    Concept
    Parody
    Mixture: Narrative &
    Performance
    Other

    How do you download your music?


    12

    This question told us how


    our preferred target
    audience downloads their
    music, thus helping us
    identify which platform
    would be better suited to
    sell our product on.

    10
    8
    6
    4
    2
    0
    iTunes

    Google Play
    Girls

    Soundcloud
    Boys

    Other

    Whats your preferred device?

    This question was also a 2 choice


    question. The participants were given
    a choice of 2, to decide which was
    the preferred device. This helped us
    understand how our target audiences
    would receive and consume our
    product, this also assisted in identify
    which device was more favourable to
    our decided target audience, thus
    helping us to discover the easiest
    way of connecting with them.

    Preferred Device
    14
    12
    10
    8
    6
    4
    2
    0

    Mobile

    TV

    Laptop
    Female

    iPad/Tablet
    Male

    Other

    Whats your favourite social


    networking site?

    By using this question,


    were able to identify which
    social networking site was
    most popular with which
    audience. This also told us
    which sites to target and
    which one would be best to
    promote our product on

    5
    5
    4.5

    4
    3.5

    3
    2.5

    2
    1.5

    1
    0.5
    0

    Facebook
    0

    Bebo

    Twitter
    Males

    Instagram
    0

    Female

    Tumblr

    How do you watch music videos?

    This question was one of the most


    important questions, as it told us how
    our target audience prefers to watch
    music videos, and what sites they use to
    access music videos. Since our target
    audience is 15+ females, this
    information tells us that most 15+
    females, watch music videos on sites
    such as YouTube and Vimeo.

    14
    12

    12
    10
    8
    6
    4
    2
    0

    Vimeo

    Dailymotion
    Female

    1
    Youtube
    Male

    Liveleak
    0

    You might also like