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The document discusses corporate governance and provides an overview of concepts such as definition, stakeholders, agency issues and main governance issues.

The document covers topics related to corporate governance such as scope, approaches, practice and reporting, internal control systems, internal environment, risk assessment, risk response, information and communication.

Some of the chapters discussed include chapter 1 on scope of corporate governance, chapter 2 on approaches, chapter 3 on practice and reporting, chapter 4 on internal control systems and chapter 5 on internal environment and objective setting.

Student

Notes

ACCA Paper P1
Professional Acccountant
For exams in December 2008

To be used with the BPP Study Text for exams in December 2008 and
June 2009 (2008 edition)

First edition 2008


ISBN 9780 7517 5713 2
British Library Cataloguing-in-Publication Data
A catalogue record for this book
is available from the British Library
Published by
BPP Learning Media Ltd
BPP House, Aldine Place
London W12 8AA
www.bpp.com/learningmedia

All our rights reserved. No part of this


publication may be reproduced, stored in a
retrieval system or transmitted, in any form
or by any means, electronic, mechanical,
photocopying, recording or otherwise,
without the prior written permission of BPP
Learning Media Ltd.

BPP Learning Media Ltd


2008

ii

CONTENTS

chapter 1
SCOPE OF CORPORATE GOVERNANCE
page 1
chapter 2
APPROACHES TO CORPORATE GOVERNANCE
page 17
chapter 3
CORPORATE GOVERNANCE PRACTICE AND
REPORTING
page 33
chapter 4
INTERNAL CONTROL SYSTEMS
page 49
chapter 5
INTERNAL ENVIRONMENT AND OBJECTIVE
SETTING
page 63

chapter 7
RISK RESPONSE AND CONTROL
ACTIVITIES
page 87
chapter 8
INFORMATION, COMMUNICATION AND
MONITORING
page 95
chapter 9
ETHICS
page 109
chapter 10
ETHICS AND PROFESSIONAL PRACTICE
page 119
chapter 11
CORPORATE SOCIAL RESPONSIBILITY
page 133

chapter 6
EVENT IDENTIFICATION AND RISK
ASSESSMENT
page 77

Introduction

iii

iv

chapter 1

DEFINITION

CONCEPTS

AGENCY

STAKEHOLDERS

MAIN ISSUES

This chapter sets out the foundations of good corporate


governance, defining what corporate governance is and
whom good corporate governance serves. You may
need to consider the conflicting interests of
stakeholders and how stakeholders can control
managers/directors. We also summarise major issues
in corporate governance.

SCOPE OF
CORPORATE
GOVERNANCE

DEFINITION

Definition

Concepts

Agency

Stakeholders

Main issues

Corporate governance is the system by which organisations are directed and controlled. It is a set of
relationships between directors, shareholders and other stakeholders.
Risk management
and reduction

Appropriate control
systems

Framework to
pursue strategy

Corporate governance

Guards against
misuse of resource

Spirit of codes

Accountability to
stakeholders

Context
Good corporate governance enables investors to feel confident that their investment is wellmanaged and will not be lost as a result of bad decisions, poor management control or greed of the
directors.

Learning example 1.1


10 years ago a fund manager invested $15m in the shares of CAET Corporation, a successful retail
clothing chain. Today the investment is worth only $3m.
What could have gone wrong at CAET Corporation?
What difference could having a better accounting function at CAET Corporation over the past 10
years have made?

Solution 1.1

1: Scope of corporate governance

CONCEPTS

Definition

Concepts

Agency

Stakeholders

Main issues

Fairness

Take into account all stakeholders with legitimate interests

Transparency

Openness, disclosure in financial statements, press releases, websites

Independence

Need for independent non-executive directors who can monitor without


conflicts of interest

Probity

Truth-telling/not misleading

Responsibility

Management responsible for organisation, means of corrective action and


penalising mismanagement

Accountability

Directors answerable for consequences of actions, to shareholders and


stakeholders (?)

Reputation

Jeopardised by poor risk management/corporate governance, may impact


commercially

Judgement

Taking decisions that enhance organisations prosperity

Integrity

Straightforward dealing and completeness, basis of trust

Context
These terms are used in many documents relating to corporate governance and laying down the
responsibilities of directors and others.

Learning example 1.2


The ACCA Rulebook has a Code of Ethics and Conduct for members that lays down five fundamental
principles:
Integrity

Straightforward and honest in all professional and business


relationships fair dealing and truthful.

Objectivity

Should not allow bias, conflicts of interest or undue influence of


others to override professional or business judgements.

Professional competence and


due care

Maintain professional knowledge and skill at a level to ensure that


a client or employer receives competent professional service.

Confidentiality

Respect the confidentiality of information acquired as a result of


professional and business relationships and not disclose any such
information to third parties nor use to their personal advantage.

Professional behaviour

Comply with relevant laws and regulations and avoid any action
that discredits the profession.

Explain why these fundamental principles are important:


(a)
(b)

Running an accounting practice


To the accounting profession as a whole

Solution 1.2

1: Scope of corporate governance

AGENCY

Definition

Concepts

Stakeholders

Main issues

Agency

Agency in corporate governance

Agency is acting on behalf of another (principal) in


dealing with others.

Directors (agents) run company on behalf of


shareholders (principals).

Agency costs are the monies and resources


expended by principal in monitoring agent.

Agency problem how to prevent directors excessively


rewarding themselves/
underperforming.

Agents responsibilities









Agency

Accountability
Fiduciary duty (trust and care)
Personal performance
Obedience
Skill
No conflict of interest
Confidentiality
Handing over benefits

Main solution is to link reward with company


performance:
 Profit related pay
 Shares
 Share option plans

Transaction costs theory


Companies seek to keep business dealings in-house,
managers act opportunistically in their own interests.

Context
Directors and management are agents of shareholders (principals). The principal agent problem
refers to the difficulty faced by shareholders in ensuring that management dont use the firms
money and assets for their own ends.

Learning example 1.3


What would be the indicators of directors misusing their position as agents?

Solution 1.3

1: Scope of corporate governance

STAKEHOLDERS

Definition

Concepts

Stakeholders

Level of interest
Low

Stakeholder theory

Power

Organisations have responsibilities to broad


range of stakeholders. Stockholder view that
company just responsible to shareholders is
wrong as modern corporations are very large
and social/political/legal impact is therefore great.

A:
B:
C:
D:

 Normative view ethical/philanthropic


responsibilities as well as economic/legal

Main issues

Stakeholder power mapping

Stakeholders are groups or individuals whose


interests are directly affected by the activities of
a firm or organisation.

 Instrumental view mainly economic


responsibilities with aim of maximising profits

Stakeholders

Agency

Low
High

High
A

minimal effort
keep informed, as can influence more powerful stakeholders
keep satisfied
strategy must be acceptable

Results of mapping





Corporate governance accommodates views


Repositioning of stakeholders
Identify change blockers/facilitators
Assess legitimacy/urgency

Context
Because firms affect peoples lives, some believe that management should accommodate the
interests of more than just shareholders when running companies.

Learning example 1.4


The Board of a medium-sized private company is considering becoming fully listed on the stock
market. The family that presently holds 100% of share capital will have their holdings diluted down
to 30% as more shares are issued and capital is raised.
Classify the following using stakeholder mapping and justify your decision.
(a)
(b)
(c)
(d)

Employees of the company


The family that owns the shares at present
The Stock Market's regulators
Customers of the company

Solution 1.4

1: Scope of corporate governance

STAKEHOLDERS

Definition

Concepts

Stakeholders

Main issues

Proximity to organisation

Primary and secondary stakeholders

Internal employees/management

Primary need participation to continue as going


concern (customers, suppliers, government)

Connected shareholders, customers, suppliers,


lenders, trade unions, competitors
External government, local government, public,
pressure groups, opinion leaders

Narrow and wide stakeholders

Secondary their ceasing to participate wont affect


continued existence (government, managers)

Active and passive stakeholders

Narrow most affected by organisations strategy


(shareholders, employees, suppliers, major customers)

Active seek to participate in organisation's


activities (managers, shareholders, regulators,
pressure groups)

Wide less affected by organisations strategy


(government, less significant customers, community)

Passive dont seek to participate in policy-making


(shareholders, local communities, government)

Voluntary and involuntary stakeholders

Legitimacy of stakeholders

Voluntary those who voluntarily have involvement


with the organisation employees, customers,
suppliers, shareholders

Legitimate valid claims

Involuntary engage with the organisation without


choosing to do so neighbours, wider public

Who decides legitimacy?

Recognition of stakeholders

Knowledge of stakeholders

Recognised Managers consider interests and views


when deciding strategy

Known Existence known to organisation

Unrecognised Managers don't consider claims when


deciding strategy

10

Agency

Illegitimate invalid claims

On what basis?

Unknown Existence unknown to organsiation


(wildlife, communities affected by suppliers)

Context
These are examples of stakeholders and the different ways to classify them.

Learning example 1.5


The Board of a hotel company is considering acquiring land in an unspoiled area of great natural
beauty to build a hotel and shopping complex, the first of its kind in the country.
Classify the affected stakeholders using the stakeholder power mapping matrix.
Tutor note. The value of this exercise will be in the application of ICE and what power and interest
each stakeholder has. A good approach is to draw up the matrix and fill it in from class suggestions.
The solution below is merely our suggestion.

Solution 1.5

1: Scope of corporate governance

11

STAKEHOLDERS

Definition

Directors
Secretary
Sub-board management
Employees
Trade unions
Suppliers
Customers

External auditors
Regulators
Government
Stock exchanges
Institutional investors

12

Concepts

Agency

Stakeholders

Main issues

Executive full-time managers, non-executive monitoring


Arranges board meetings, deals with documents and registers, general administration,
reports to chairman
Impact of governance upon their position including their chances of becoming
directors
Commitment, interest in pay and conditions, need to comply with control systems and
adopt culture
Pay, prospects plus working conditions of members, concerned with poor board
communication, lax risk and control environment
Co-operation needed for just-in-time supply, poor payment record leads to credit
restriction and poor service
Increased expectations, power to shop elsewhere, ability to make views known, ethical
requirements

Independence required to supply confidence in information, need for audit committee


to reinforce position
Establish rules and standards, carry out inspections. May be enforcement costs or
regulatory capture, domination of regulator by regulated
Establish overall control climate, influence investors through taxes, encourge private
shareholdings, provide subsidies and investment trusts
Companies raise money, investors transfer shares, provide regulatory framework for
governance
Can influence prices, avoid speculative shares, want short-term profits, can influence
companies through meetings and voting, able to take direct action if dissatisfied

Context
These are examples of stakeholders and why they are important to organisations.

1: Scope of corporate governance

13

MAIN ISSUES

Definition

14

Concepts

Agency

Stakeholders

Main issues

Duties of directors

Directors remuneration

Corporate governance guidelines reinforce legal and


fiduciary duties to act in companys best interests,
use powers for proper purpose, avoid conflicts of
interest and exercise duty of care.

Directors being paid undeserved and excessive


remuneration and bonuses. Allegations that directors
have been rewarded for making losses.

Board composition

Board supervision

Need to avoid domination by single individual/small


group of executive directors.

Need for board to meet regularly to consider effectively


organisations activities, risks and control systems.

Accounting and auditing

Corporate social responsibility

Greater transparency and reliability of accounts,


decreasing investor risks. Tougher auditing standards
and requirements for auditors to avoid conflicts of
interest.

Builds on stakeholders debate, what responsibilities


should organisation and board fulfil.

Context
These are the main techniques used to assure proper corporate governance. They will be examined
in detail in later chapter.

1: Scope of corporate governance

15

Reinforcement
Using Chapter 1 of your Study Text

16

Expand notes on corporate governance concepts (Section 1.2), fiduciary


responsibility (Section 2.2) and stakeholders (Sections 3.10 3.26)

Attempt questions Mendelows matrix and Concepts in Chapter 1

Attempt Quick Quiz

Attempt Question 1 Bonus schemes from Exam Question Bank at the back of
your Study Text

chapter 2

DEVELOPMENT OF GUIDANCE

BASIS OF GUIDANCE

MAJOR GOVERNANCE CODES

SARBANES-OXLEY

CONTRIBUTION OF CODES

CORPORATE SOCIAL RESPONSIBILITY

In this chapter we summarise the factors that have


influenced the ways corporate governance has
developed. You may be asked about these in part (a) of
a question before you consider specific corporate
governance arrangements later in the question. We
also give details of the major worldwide codes,
particularly those that have international impact.
Corporate social responsibility is a major topic in this
exam, and the themes we cover will occur in many
questions.

APPROACHES
TO CORPORATE
GOVERNANCE

17

DEVELOPMENT OF GUIDANCE

Development of
guidance

Internationalisation

Basis of
guidance

Major
governance codes

Investor treatment

Sarbanes-Oxley

Financial reporting
weaknesses

Individual country
characteristics

Corporate social
responsibility

Corporate scandals

Governance development

Openness

Integrity

Main goals

18

Contribution
of codes

Accountability

Context
Most codes and rules on corporate governance have developed since 1990. Understanding the
regulations and differences between them can be helped by understanding the circumstances under
which they developed.

Learning example 2.1


Go to www.wikipedia.org and search the following terms. Make brief notes on the scandals, noting
in particular the date, the name of the CEO and the financial practices that were concealed and
which led to the scandal.
(a)

Parmalat

(b)

Enron

(c)

II Robert Maxwell

Solution 2.1

2: Approaches to corporate governance

19

BASIS OF GUIDANCE

Development of
guidance

Basis of
guidance

Major
governance codes

Sarbanes-Oxley

Principles-based approach
Most corporate governance codes have been drawn up
on the basis of a principles-based approach with broad
guidelines supplemented by limited specific
requirements. Danger may be that over-broad principles
are not strong enough.

Contribution
of codes

Corporate social
responsibility

Advantages of principles






Avoids inflexible rules


Less burdensome
Allows scope for development
Comply or explain
Emphasis on investor judgement

Insider systems

Outsider systems

Most companies listed on stock exchange are controlled


by a few individuals.

Shareholdings are widely dispersed, manager/owner


separation.

Outsider
Advantages/Disadvantages
Robust
governance
regime

 Strong owner-manager links
 Hostile takeover threat constrains management
 Longer-term view
 Agency problem
 Discrimination v minority
 Short-term priorities
 Lack of monitoring/governance
Insider

20

Context
Corporate governance develops to keep pace with changes in firms behaviour and the economic
contexts that firms operate in. This leads some countries to prefer the certainty of a system based
on strict rules. Others prefer the adaptability and flexibility of codes based on principles.

Learning example 2.2


Consider the advantages listed for principles-based approaches opposite. Use them to help you.
(a)
(b)

List the disadvantages of rule-based approaches.


Suggest advantages of rule-based approaches.

Solution 2.2

2: Approaches to corporate governance

21

MAJOR GOVERNANCE CODES

Basis of
guidance

Development of
guidance

Major
governance codes

Contribution
of codes

Corporate social
responsibility

Cadbury report

Combined Code

Report aims to address weaknesses in director-auditor


arrangements, particularly perception that auditors
often capitulate to directors. Code of Best Practice
covers role of the board, audit, financial reporting and
shareholder relations.

Code derives from Cadbury, Greenbury and Hampel


reports, supplemented by:

Greenbury report
Non-executive directors determine executive directors
remuneration and service contracts limited to one year.

 Turnbull report risk and internal control


 Smith report audit committees
 Higgs report non-executive directors

King report

Principles-based approach, requiring companies to


comply with, or explain departure from, best practice.

South African report, advocating integrated approach


to variety of stakeholders and importance of social
and environmental as well as economic activities.
Report emphasises need for shareholder activism and
disclosure as regulatory measure.

OECD principles

ICGN report

Organisation for Economic Co-operation and


Development produced non-binding principles to
address the interests of global investors. Companies
should work towards achieving principles, and
principles are guidelines for individual countries to
develop own codes

International Corporate Governance Network has


provided practical guidance for boards to operate
efficiently and compete for scarce capital.

Hampel report

Principles

22

Sarbanes-Oxley

Shareholder participation and voting on directors

Shareholder/stakeholder rights

Equitable treatment of all shareholders

Stakeholders rights protected

Timely/accurate disclosure of material matters

Board responsible for strategy and monitoring

Board should act with due diligence and in companys


best interests

ICGN guidance












Boards role in strategy/monitoring emphasised


Directors need appropriate skills/experience
Directors show independent judgement
Directors fulfil fiduciary duties
Formal process of director evaluation
Shareholders voting rights protected
Major changes require shareholder approval
Returns benchmarked v similar equity cos
Full disclosure of voting rights
Code of ethics
Need to manage stakeholder relationships productively

Context
The Examiner may require you to cite particular codes as examples.

Learning example 2.3


Explain the reasons for the growth of codes of corporate governance since 1990.

Solution 2.3

2: Approaches to corporate governance

23

SARBANES-OXLEY

Development of
guidance

Basis of
guidance

Major
governance codes

Sarbanes-Oxley
The Sarbanes-Oxley Act was a response to the
collapse of Enron, one of Americas biggest companies.
The Act is more prescriptive than codes in other
jurisdictions, impacting on disclosures, audits, ethics
and directors share trading.

Auditing requirements
The non-audit services auditors can provide are
significantly restricted and auditors are subject to
various other rules:
 Compulsory partner rotation
 Retention of audit papers
 Quality control standards
 Review internal control systems

Contribution
of codes

Corporate social
responsibility

Weaknesses at Enron






Lack of transparency in accounts


Non-executive directors weak
Lack of external audit scrutiny
Directors use of inside information
Dishonesty and law-breaking

Corporate responsibility
Chief executive/chief finance officer certify:
 Appropriateness of accounts
 Accounts fairly reflect operations and financial
condition
If accounts have to be restated, they forfeit their
bonuses.

Audit committees

Internal control reports

Every listed company should have an audit


committee consisting of independent directors, with
member(s) with financial expertise. Audit committee
should be responsible for:

Annual accounts must contain internal control reports


that:

 Appointment, compensation and oversight of


auditors
 Discussing key accounting policies with auditors
 Setting up complaints mechanisms

24

Sarbanes-Oxley

 State management responsibility for control


structure/financial reporting procedures
 Assess effectiveness of control structure/financial
reporting procedures (with audit report)
 State whether code of conduct for senior financial
officers has been adopted

Whistleblowing

Off-balance sheet transactions

Employees/auditors will be granted whistleblowing


protection if they disclose private employer
information to parties involved in a fraud claim.

There should be appropriate disclosure of material offbalance sheet transactions.

Context
Sarbanes-Oxley Act 2002 is a statutory or rules-based framework of corporate governance that was
introduced to stop a repeat of the abuses that came to light when Enron collapsed in November
2001.

Learning example 2.4


Compare the provisions of the Sarbanes-Oxley Act with the UKs Combined Code and identify any
areas in which SOX has provisions not in the Combined Code.

Solution 2.4

2: Approaches to corporate governance

25

CONTRIBUTION OF CODES

Development of
guidance

Highlighted
advantages of good
governance

Major
governance codes

Sarbanes-Oxley

Emphasised key
dangers

Contribution
of codes

Corporate social
responsibility

Provided
benchmarks

Contribution of codes

Promoted good
practice

26

Basis of
guidance

Emphasised
accountability

Stressed
transparency

Context
Having codes of corporate governance has raised investor awareness of the things to watch out for
and to guard against in the behaviour of the boards they appoint.

2: Approaches to corporate governance

27

CORPORATE SOCIAL RESPONSIBILITY


28

Development of
guidance

Basis of
guidance

Major
governance codes

Sarbanes-Oxley

Contribution
of codes

Corporate social
responsibility

Significance of responsibility

CSR and stakeholders

Large businesses in particular face expectations that


they will act in a socially responsible fashion.

Businesses benefit from goodwill and other aspects


of society and therefore owe those particularly
affected by their activities certain duties in return.

Carrolls model
Four levels of responsibilities:





Economic shareholders/employees/customers
Legal comply with laws
Ethical act in fair and just way
Philanthropic generosity to employees/
community

Problems with stakeholder view


 Collaboration time-consuming and expensive
 Culture clashes with certain stakeholders
 Collaboration on some issues, conflict on
others
 Lack of consensus between different
stakeholders

Context
Most corporate governance seeks to protect the interests of the shareholder against poor
management of businesses. Corporate Social Responsibility (CSR) considers managements
responsibility for protecting and advancing the interests of the wider society.

Learning example 2.5


Classify the following statements using the Carroll model.
(a)

We believe in giving something back to the community providing the firm can afford it.

(b)

Our CSR statement is just something to attract the customers that care about those things.

(c)

We are proud that our new factory, as well as cutting our costs, has allowed us to give
decent housing and education to families in a developing country.

Solution 2.5

2: Approaches to corporate governance

29

CORPORATE SOCIAL RESPONSIBILITY


30

Development of
guidance

Basis of
guidance

Major
governance codes

Sarbanes-Oxley

Contribution
of codes

Corporate social
responsibility

Ownership responsibilities
By buying shares, shareholders buy a responsibility to
ensure that company is managed in ways consistent
with public welfare. Ownership responsibilities of institutional shareholders have been stressed, institutional
shareholders large % shareholdings meaning they
should be actively involved and pressure managers.
Ownership view problems
 Shareholders with small % holdings arent
influential
 Shareholders can easily dispose of shares and
this loosens feelings of obligation

Impact of CSR

 Objectives
 Mission statements
 Ethical codes
 Governance codes
 Stakeholder board representation
 Corporate social reporting

Context
This deals with the issue of whether firms should be run in just the selfish interests of the investors
or for society as a whole.

Learning example 2.6


Cafdirect plc is a UK listed company that imports, roasts and distributes coffee beans, cocoa and
tea to consumers via conventional supermarkets and shops to rival the products from traditional
providers like Nestle, General Foods and Kenco. Its website www.cafedirect.co.uk states:
In 2004, we successfully executed the UKs biggest ethical public share issue to become a
publicly listed company, raising 5 million from 4,500 investors. The opportunity enabled our
grower partners, consumers, employees and founders to own a share in the company and to be
directly connected to each other.
Today we work with 39 grower organisations across 13 developing countries,
encompassing 264, 666 farmers and directly improving the lives of more than 1.4 million
people.
Cafdirect is the innovative result of Oxfam, Equal Exchange, Traidcraft, and Twin Tradings
decision to bypass the conventional market and buy coffee direct from disadvantaged growers in
developing countries. Since 2000 alone we have invested more than 3.3 million of our
profits directly into the businesses and communities of our growers, and paid more than
13 million over and above market prices for our raw materials.
Assess Cafdirect from the perspective of wider ownership responsibilities.

Solution 2.6

2: Approaches to corporate governance

31

Reinforcement
Using Chapter 2 of your Study Text

32

Scan and note principles v rules, insider v outsider system (Section 1)

Learn detail of these codes (Section 2)

Learn the detail of Sarbanes-Oxley Act 2002 (Section 3)

Attempt Questions Combined Code and Writing a code in Chapter 2

Attempt Quick Quiz

Attempt Question 2 Cedric Coffee from Exam Question Bank at the back of
your Study Text

chapter 3

ROLE OF BOARD

BOARD MEMBERSHIP

NON-EXECUTIVE DIRECTORS

DIRECTORS' REMUNERATION

STAKEHOLDER RELATIONSHIPS

REPORTING

Corporate governance practice is a key area in this


syllabus, and you can expect many questions on
whether an organisation is following good practice.

CORPORATE
GOVERNANCE
PRACTICE AND
REPORTING
33

ROLE OF BOARD

Role of board

Board
membership

Directors
remuneration

Non-executive
directors

Scope of boards role


The board should have a formal schedule of matters
reserved to it for decisions. Board is also responsible
for overseeing strategy, monitoring risk, control
systems and management, and ensuring effective
communication.

Nomination of directors
Nomination committee should oversee appointments
and make recommendations to the board. Needs to
consider:





34

Executives/non-executives
Gaps in current boards skills
Expanding board diversity
Continuity and succession planning

Stakeholder
relationships

Reporting

Matters for board decision









Mergers and takeovers


Acquisitions/disposals of major assets
Investments
Capital projects
Loans/borrowing facilities
Major foreign currency transactions
Legal and regulatory frameworks








Legal responsibilities
Avoidance of conflict of interest
Time limits on appointments
Limits on service contracts
Departures from office
Insider dealing

Context
The Board is the controlling mind of the business. It is supposed to control the business rather
than control the day-to-day operations. For the governance of the business to be adequate the
Board must have the right members, the right to take important decisions, and to be aware of its
legal and regulatory duties.

Learning example 3.1


Advise a director on their legal or regulatory duty in the following circumstances:
(a)

He holds shares in the company but has seen a profit forecast that means profits and share
price will probably fall in the near future.

(b)

He has taken up a non-executive directorship with one of the firms suppliers.

(c)

He has been recently convicted of a serious criminal offence involving privately obtaining
bank loans by deception.

Solution 3.1

3: Corporate governance practice and reporting

35

ROLE OF BOARD

CPD and appraisals


All board members should have training covering
strategy, management, legal responsibilities and
company related issues.
There should be annual appraisals of the performance
of the whole board and of individual directors.

Multi-tier boards
Companies in some countries are run by two or more
boards, often with supervisory/management role split.

36

Board appraisal









Performance against objectives


Contribution to strategy/environment
Response to problems
Considering right matters
Communication
Effectiveness of board committees
Quality of feedback
Adequacy of decision-making

Advantages of multi-tier boards

Disadvantages of multi-tier boards











Supervisors/supervised separation
Deters management fraud
Better links with stakeholders
Better use of non-executive time

Lack of accountability
Dont receive information from managers
Supervisory board decision-making restricted
Less effective at questioning managers

Context
This develops the issue of ensuring the effectiveness of the Board. Board effectiveness will be
influenced by how able the Board members are (CPD), how in-touch with the business they are
(unitary v multi-tier) and whether they are monitored (appraisal).

Learning example 3.2


A recent report on European corporate governance states:
Germany's supervisory boards, normally made up of 20 non-executive directors, are required by
law and are meant to oversee a management board as part of a two-tier system to bring stability
and long-term perspective. In practice they have few foreigners on them just 7% compared with
Switzerland's 45%. This leaves an elite group of German non-executive directors, often sitting on
each other's boards, to run most of Germany's top companies. They have the fewest meetings a
year and are paid the third-most in Europe. The main issues are all discussed and agreed by
shareholder representatives beforehand, reducing the effectiveness of meetings hugely.
Evaluate German Supervisory Boards using the headings of
(a)
(b)
(c)
(d)

Principal agent problem


Effectiveness of corporate governance
Board diversity
Stakeholder representation

Solution 3.2

3: Corporate governance practice and reporting

37

BOARD MEMBERSHIP

Role of board

Board
membership

Non-executive
directors

Stakeholder
relationships

Reporting

Board membership

Division of responsibilities

Companies need to consider optimum


size, balance of executive and nonexecutive directors, and diversity of
membership.

No one individual should have unfettered control. Ideally chairman and


chief executive should be different people; if not there should be a strong
independent element on the board with a recognised senior member.

Board committees supervise specific


areas, doesnt absolve main board
from overall responsibilities. Key
committees:





Nomination
Internal audit
Remuneration
Risk management

(this chapter)
(Chapter 8)
(this chapter)
(Chapter 5)

Responsibilities of CEO

Responsibilities of chairman

Board committees

38

Directors
remuneration

 Running board
 Accurate board information
 Effective shareholder
communication





New director induction


Board appraisal
Board development
Signing off accounts






Strategic development
Investment analysis
Risk management
Recommendations to
board committees

Context
Segregation of duties is a well-known internal control. This principle applies to Boards too.

Learning example 3.3


Norman Meany is the Executive Chairman of a company that is about to seek a Stock Market listing.
He also holds 30% of the issued shares. He founded the company 25 years ago to provide language
tuition and in the last 10 years has opened private schools. During this time he was the Managing
Director but, shortly before listing last year, changed to Chairman and appointed his deputy to the
role of CEO. The Company has a strategy to expand into other areas of education by acquisition
including running pre-school nurseries and professional training. There are 2 non-executive
directors on the 10 person board. One is a politician involved in education, whom the Chairman
believes may be helpful in getting education contracts, and the other is a partner with the firms
corporate lawyers.
Evaluate the corporate governance of this company.

Solution 3.3

3: Corporate governance practice and reporting

39

NON-EXECUTIVE DIRECTORS
40

Role of board

Board
membership

Directors
remuneration

Non-executive
directors

Stakeholder
relationships

Reporting

Non-executive directors (NEDs)

Number of NEDs

NEDs have no executive (managerial) responsibilities.


They should provide balance and help to reduce
conflict between executive directors and shareholders.
Majority of NEDs should be independent.

USA/UK Independent NEDs at least half of board,


others sufficient for views to carry weight.

Independence of NEDs

Role:
 Strategy
 Scrutiny






 Risk management
 Board personnel

No business/financial/other connection
No share options/pensions
Appointment for specified term
Ability to take independent advice

Advantages of NEDs

Disadvantages of NEDs

 External experience and knowledge


 Wider perspective
 Comfort for investors
 Confidant/enabler
 Board members but objective







Independence?
Restricted recruitment
Difficult to impose views
Cant prevent problems
Limited time

Context
Non-Executive Directors are required by most, codes of corporate governance around the world.
They are supposed to represent shareholders' long-term interests and also to bring extra skills and
knowledge to the Board.

Learning example 3.4


Describe why the following might reduce the value of having NEDs on the Board.
(a)

Board meetings are infrequent and the agenda and papers are circulated at the start of the
Board meeting by the Company Secretary.

(b)

Two of the NEDs have retired from work and use the money they get from being NEDs to
supplement their pensions.

(c)

One of the NEDs runs a specialist consultancy and has received additional fees from the
company for providing consultancy advice to the company.

(d)

Most of the NEDs have been in their present roles since the company was listed 12 years
ago.

Solution 3.4

3: Corporate governance practice and reporting

41

DIRECTORS' REMUNERATION

Role of board

Board
membership

Principles
 Directors remuneration set by independent board
members
 Bonuses related to measurable performance/enhanced
shareholder value
 Full transparency in annual accounts

Remuneration committee
Committee of independent NEDs determining:
 Remuneration policy
 Specific remuneration packages

Shares granted on condition cant be sold


Share options purchased at specified exercise
price, encouragement to improve companys
performance and hence share prices, options
(and shares) to be held for certain length of time
Benefits-in-kind is cost excessive and how
comparable are they with what employees are
given
Pensions best practice to make only basic
salary pensionable

Reporting

Consider and disclose:


 Remuneration policy
 Arrangements for individual directors
Consider allowing members to vote on
remuneration statement in accounts.

Service contracts
If service contracts are too long, premature termination
may mean significant payments. Service contracts
shouldnt be > 12 months normally.

Elements of remuneration package


Basic salary in contract of employment

Stakeholder
relationships

Remuneration statement

UKs Greenbury committee suggests:

Performance-related bonuses limited possibly


to maximum % of pay, shouldnt be given for
transactions?

42

Directors
remuneration

Non-executive
directors

Factors affecting remuneration levels









Need to attract directors


Interests of stakeholders
Weighting and phasing of different parts of package
Director/manager differentials
Impact of director/manager resigning
Performance measures
Performance measures






Variety of financial/non-financial measures


Focus on current performance
Avoid short-termism
Reward individual effort

Context
The problem of fat cat directors awarding themselves excessive pay rises, often while the share
price has been falling, has been seen as the most obvious abuse by directors of their position in the
principal agent problem.

Learning example 3.5


Identify potential dysfunctional consequences of the following elements of remuneration for a 59
year old Sales Director (treat each separately)
(a)

Bonuses are capped at 10% of his salary.

(b)

Bonuses are paid for annual increase in sales volume.

(c)

Annual pension will be equal to 70% of final year earnings, including bonuses.

(d)

Share options at $1.50 are due to crystallise in 1 years time. Companys share price is
presently $0.90.

Solution 3.5

3: Corporate governance practice and reporting

43

STAKEHOLDER RELATIONSHIPS

Role of board

Board
membership

Directors
remuneration

Non-executive
directors

Stakeholder
relationships

Relationships with shareholders

Relationships with stakeholders

Directors should be held accountable by requiring


them to submit to regular re-election (every three
years). Boards should consider relationships with all
shareholders, particularly institutional shareholders.

OECD stresses role of:

Proxy voting
Myners report addresses problems with administering
proxy votes and misuse of proxy votes. Recommends:
 Clear agreements between beneficial owners and
investment managers
 Stock lending shouldnt happen
 Electronic voting
 Poll (including proxies) for all general meeting
resolutions

Notice > 20 days


before







Employees
Creditors
Suppliers
Investors
Government

Position of stakeholders should be:


 Protected by law
 Enhanced by participation (eg employees share
ownership, profit-sharing arrangements, seat on
board)

Business
presentation

Question and
answer sessions

General meetings

Shareholders vote on
substantially
separate issues

44

Reporting

Shareholders vote on
report and accounts

Context
The rights of shareholders are mainly exercised at General Meetings where they vote on
resolutions, appoint directors, and question the Board. They can only do this if the GMs are run in a
way that encourages and permits voting and scrutiny. Without these a crucial safeguard for
shareholders is lost.

3: Corporate governance practice and reporting

45

REPORTING
Role of board

Board
membership

Non-executive
directors

Directors
remuneration

Stakeholder
relationships

Reporting

Reporting
London Stock Exchange requires:
 Narrative statement of how principles in
Combined Code have been applied
 Statement of compliance/details of reasons
for non-compliance

Voluntary disclosures
Disclosures above statutory/best practice minimum.
Disclosures should follow certain principles:






46

Planned process
Transparency in disclosures made
Consultation with users
All relevant information considered
Disclosures subject to review

Major disclosures
 Board composition, directors, NEDs, evaluation
of board performance
 Committee reports
 Relations with auditors and shareholders
 Review of internal controls
 Going concern
 Sustainability reporting
 OFR

Context
The safeguard of transparency requires that the Board discloses information on the Boards
conduct and on the condition of the company to shareholders. Frameworks of corporate
governance, such as financial reporting standards and codes of corporate governance, lay down
provisions for reporting and disclosure.

Learning example 3.6


The following is an extract from the statement of a UK company about its non-compliance with the
2007 Combined Code during part of its financial year.
For a period during the year the Company did not fully comply with the recommendations of the
Combined Code. In the period from 25 August to the date of this report:
(a)

The Audit Committee did not have a Chairman and comprised only two Directors, neither of
whom have recent and relevant financial experience. However, Mr XXX acted as Chairman at
meetings and at least one of the Company's other independent Non-Executive Directors who have
recent and relevant financial experience was also in attendance at all meetings of the Committee.
This ensured that at least two independent Non-Executive Directors attended each meeting.

(b)

The Remuneration Committee comprised only two Directors. However, at least one of the
Company's other independent Non-Executive Directors attended meetings of the Committee
thus ensuring at least three independent Non-Executive Directors attended each meeting.

(c)

If the criteria for determining independence suggested by the Combined Code were applied,
less than half of each of the Board and Nomination Committee (in each case excluding the
Chairman) were independent. However, the Board's own view was that at least half of the
Board and Nomination Committee (excluding the Chairman) was independent, because it
regards Mr YYY as independent.

Discuss why each of these disclosures of non-compliance might cause investors concern.
What practical steps could be taken by shareholders or the stock market to force compliance with
the Combined Code?

Solution 3.6

3: Corporate governance practice and reporting

47

Reinforcement
Using Chapter 3 of your Study Text

Scan and note responsibilities of

48

Directors (Sections 1.8 to 1.9.9)


The Chairman and the CEO (Section 2.2)
Non-executive directors (Sections 2.5 to 2.8)

Scan and note the elements of remuneration packages and the role of the
Remuneration Committee (Section 3)

Scan and note the issues surrounding proxy votes (Section 4.4)

Scan and note reporting requirements (Section 5.3)

Attempt question Codes and corporate governance in Chapter 3

Attempt Quick Quiz

Attempt Q3 Peter Postgate from Exam Question Bank at the back of your
Study Text

chapter 4

CONTROL SYSTEMS

NATURE OF RISKS

CONTROL FRAMEWORK

CONTROL LIMITATIONS

ENTERPRISE RISK MANAGEMENT

In this chapter we look at the key elements of sound


control systems. The overall environment and ethos of
organisation is as important as the specific procedures.
The risks organisations face should have a significant
impact upon the control frameworks they adopt.

INTERNAL
CONTROL
SYSTEMS

49

CONTROL SYSTEMS

Control
systems

Nature of risks

Elements of control systems


Plan/Target/Objective what system designed to
achieve
Sensor detects control system behaviour
Inputs/Processes/Outputs main stages of
operations
Comparator compares actual behaviour with plan
Effector enacts control action to change system
behaviour

Cybernetic control system


Process of control within system.
 Identification of system objectives
 Setting targets for system objectives
 Measuring system achievements/outputs
 Comparing achievements with targets
 Identifying corrective action
 Implementing corrective action

50

Control
framework

Control
limitations

Enterprise risk
management

Control systems and risks


 Objectives
 Nature/extent of
risks
 Acceptable risks
 Likelihood risks
materialise

 Ability to reduce
risks
 Costs/benefits of
controls
 Changes in risk
conditions

Characteristics of control systems


 Ease of target
achievement
 Qualitative/
quantitative
measures
 Short/long-term
measures

 Consistency of
measures
 Management
intervention
 Automatic control
mechanisms
 Reliance on social
relationships

Context
'Control' can be understood as mechanisms to help ensure things go according to plan. This
chapter introduces the main theories of control.

Learning example 4.1


Consider a hospital.
(a)

Identify how a cybernetic control system might be used to ensure that patients are given the
right medication.

(b)

What control mechanisms exist in a hospital to ensure that patients receive adequate and
appropriate treatment?

Solution 4.1

4: Internal control systems

51

NATURE OF RISKS

Control
systems

Nature of risks

Risk classification
Risks can be classified in various ways:
Fundamental affects society in general
Particular individual in control
Speculative good or bad consequences
Pure only outcomes harmful

Risk and uncertainty


Uncertainty means possible outcomes and/or chances
of each occurring are unknown.

Risk and return


Businesses may tolerate higher risk levels provided
they can receive a higher return. Value driver analysis
identifies risk-return links.

52

Control
framework

Control
limitations

Enterprise risk
management

Benefits of risk management







Predictability of cash flows


Limitation of effects of bad events
Increased shareholder confidence
Weigh costs

Risk and corporate governance


Corporate governance reports aim to address
shareholder concerns that directors are not
achieving adequate returns for risks incurred and
provide mechanisms for controlling directors who
are taking excessive risks. Directors responsibility
for monitoring and disclosing risk management is
stressed.

Context
During the last decade of the 20th Century the subject of risk became important to management
due to the recognition that complex technologies and global operations meant that business was
getting more prone to disasters. However the belief grew that that risk could be managed by
appropriate responses. Pressure grew on Boards to consider risks and to disclose them and the
strategies for dealing with them.

Learning example 4.2


The Board of a listed company is considering investing funds into developing a capacity to offer
holidays on space stations orbiting the Earth.
Evaluate how shareholders might respond to this decision under the following circumstances (treat
each separately):
(a)

Management is proposing selling-off most of the firms assets in stable industries like food
processing to raise funds to invest in this venture.

(b)

Most of the shares are held in investment funds that specialise in investing in high technology
businesses.

(c)

The project is a joint venture with over 100 other firms so the amount being invested is small
in comparison to the total assets of the firm and there is good evidence that the project will
yield very good returns.

(d)

Most of the firms shares are held by pension funds.

Solution 4.2

4: Internal control systems

53

CONTROL FRAMEWORK

Control
systems

Nature of risks

Control
framework

Control
limitations

CONTROL FRAMEWORK
Control environment

Control procedures
Features of controls

 Facilitate effective and efficient operation


 Appropriate response to risks (safeguarding of assets, liability management)
 Ensure quality of reporting (maintenance of records, generation of relevant
information)
 Ensure compliance with laws and regulations
 Embedded in operations
 Form part of culture
 Capable of quick response

54

Enterprise risk
management

Context
This illustrates the principle that the control environment and procedures should be sufficient to
deal with the issues and risks in the business environment in which they operate.

Learning example 4.3


Suggest control procedures for dealing with each of the following risks in a firms business
environment.

Most of the customers pay in cash

There is high staff turnover in the industry

Individual inventory items are of high value

A lot of firms in the industry have been sued by dissatisfied customers

There is a lot of dangerous machinery and chemicals involved in the process

Solution 4.3

4: Internal control systems

55

CONTROL LIMITATIONS

Control
systems

Costs > benefits

Nature of risks

Control
framework

Human error/Fraud

Control
limitations

Enterprise risk
management

Employee collusion

LIMITATIONS OF CONTROLS

Management
bypass

56

Designed for routine


transactions

Depend on method
of data processing

Context
Controls are very often designed to reduce rather than eliminate the chances of risks
materialising. How effective controls are will often depend on the abilities, attitudes and honesty of
those operating controls. These are all factors connected with the internal environment and culture,
which will be covered in Chapter 5.

Learning example 4.4


The board of Arlo has decided to outsource some of its manufacturing operations to a supplier
based on a different continent, in order to save costs. Arlo has always tightly controlled its
manufacturing processes that are located in its own country, with an emphasis on producing what
customers want, rigorous quality control and close monitoring of employees to ensure they produce
what is required.
Why might Arlo have difficulty maintaining the same level of control over the activities of its
overseas supplier?

Solution 4.4

4: Internal control systems

57

ENTERPRISE RISK MANAGEMENT


58

Control
systems

Control
framework

Nature of risks

Enterprise risk management (ERM)


ERM is framework suggested by COSO for dealing
with risk. It is a fundamental process, operated at
organisation level, that helps staff understand risks,
responsibilities and authority levels. ERM should:







Apply in strategy setting


Apply in all areas and over whole organisation
Identify events affecting entity
Manage risk according to risk appetite
Provide reasonable assurance
Support organisational objectives

Control
limitations

Enterprise risk
management

ERM benefits







Align risk appetite and strategy


Link growth, risk and return
Choose best risk response
Minimise surprises and losses
Manage risks over whole organisation
Allows organisation to seize opportunities

COSOs Enterprise Risk Management framework

Context
The ERM was developed in the US by the Committee Of Sponsoring Organisations (COSO) the coordinating body for professional accountants in the US. The model is popular and is being
implemented by businesses throughout the world that wish to attract funds from US investors.

4: Internal control systems

59

ENTERPRISE RISK MANAGEMENT


60

CIMAs risk management cycle

Context
CIMA is the UK-based Chartered Institute of Management Accountants. The risk management cycle
it has developed is an alternative set of steps from those outlined in COSOs ERM.

4: Internal control systems

61

Reinforcement
Using Chapter 4 of your Study Text

62

Scan and note on control systems (Sections 1 to 4)

Attempt Questions Risks and Models in Chapter 4

Attempt Quick Quiz

Attempt Question 4 New trainees from Exam Question Bank at the back of
your Study Text

chapter 5

RISK ATTRIBUTES

STAKEHOLDERS AND RISKS

INTERNAL ENVIRONMENT

RISK MANAGEMENT RESPONSIBILITIES

OBJECTIVE SETTING

This chapter covers the underlying factors that help


determine how organisations respond to the risks they
take. These factors include attitudes to risk, the
environment and culture, and the organisational
structure including responsibilities for dealing with
risks.

INTERNAL
ENVIRONMENT
AND
OBJECTIVE
SETTING
63

RISK ATTRIBUTES

Risk attributes

Stakeholders
and risk

 Emotional satisfaction

Personal views

Internal
environment

Risk management
responsibilites

 Risk/return






Shareholder requirements

Objective
setting

Size
Structure
Development
Past experience

Organisational influences

Risk attributes

64

National influences

Cultural influences

 Government protection






Fatalist (no control)


Hierarchist (formal procedure)
Individualist (wish to control)
Egalitarian (sharing/transfer)

Context
This diagram seeks to answer the question what influences the amount of risk that management is
willing to take?. This is quite an academic topic but it is examinable.

Learning example 5.1


AAA Group was a private UK company established 30 years ago by a high-profile and popular
entrepreneur, Mr X. During 30 years of growth AAA developed into a business that included
telephones and home media, airlines, rail transport, and financial services. Most shares were held
by Mr X although some were held by rich personal friends of his. At his retirement Mr X sold the
company to SSS, a US listed corporation, that owns railroads. The management of SSS has been
astonished to find a absence of risk management methods in AAA such as very few formal
budgetary systems, a willingness to invest considerable sums of money in business ideas with only
sparse business plans, and a history of failed business ideas amongst the small number of very
successful ventures.
Identify reasons for the different management attitudes to risk between AAA and SSS.

Solution 5.1

5: Internal environment and objective setting

65

STAKEHOLDERS AND RISK

Risk attributes

Shareholders
Debt providers
Employees
Suppliers
Customers
Wider community

66

Internal
environment

Stakeholders
and risk

R
I
S
K
C
O
N
C
E
R
N
S



















Risk management
responsibilites

Dividend impact
Capital gain impact
Dependent on their risk appetite
Threat to repayment
Security imposed
Threat of other debts
Job threats
Health and safety worries
Ability to take action
Losses on sales
Unwilling credit suppliers
Disruption of relationships
Delivery failures
Lack of value
Poor quality
Poor employment policies
Adverse impact on the environment

Objective
setting

Context
Risk appetite was discussed in Chapter 4. Risk concerns of stakeholders is a connected topic.

5: Internal environment and objective setting

67

INTERNAL ENVIRONMENT

Risk attributes

Internal
environment

Internal/control environment
The control environment is the attitude, awareness and
actions of management in relation to internal controls,
providing the background for the operation of other
controls.






Clear risk management strategies


Culture/code of conduct/HRM/reward systems support
objectives and risk limitation
Senior management commitment to competence,
integrity and trust
Clear authority and responsibility
Communication procedures
Staff have knowledge, skills and tools

Risk management
responsibilites

Objective
setting

Elements of internal environment







Strong internal environment





68

Stakeholders
and risk

Managements philosophy and operating style


Organisational structure
Methods of imposing control
Integrity, ethical values and competence

Risk environment






Risk management philosophy


Risk appetite
Integrity
Ethics
Organisational environment

Context
The diagram makes clear that control environment means two things:
1

It is the overall framework that is a necessary support for the controls designed to counter
risks.

It may be the source of some controls, for example a professional culture provides control in
a professional practise such as accounting, law or medicine..

5: Internal environment and objective setting

69

INTERNAL ENVIRONMENT

Risk attributes

Internal
environment

Risk management
responsibilites

Objective
setting

Embedding risk awareness

Risk register

Risk assessment should evolve into a consistent activity


embedded across all processes, focus on:

Formal collection of risk and response information.


Register lists and prioritises risks, and specifies
responsible individuals and action taken.

 Threats to shareholders/stakeholders (future growth


opportunities/core business)
 Consistent action-orientated risk assessment
Changing risk culture







70

Stakeholders
and risk

Internal communications programme


Training
Involvement in risk identification
Incentives
Key personnel persuasion
Infrastructure support

Risk policy statement












Definitions and objectives


Regulatory requirements
Links to strategic decision-making
Key areas
Risk classification
Risk responsibilities
Important controls
Assurance reporting
Training

Context
Management cannot afford to hope that risks never come true. Neither can they hope to know
about every potential risk and deal with it as it arises. By then it would be too late. Therefore
cultivating risk awareness at all levels throughout the business, and plans and people to deal with
it, is essential. This section explains how to do it.

Learning example 5.2


Suggest ways in which the Risk Committee of a large listed corporation with 100 shops might
embed risk awareness of matters such as customer safety, thefts of inventory, injuries at work and
loss of business due to competitive action.
Note: this question is not asking you for ways to eliminate the risks. It is asking you how
management can ensure these risks are noticed and reported by divisional managers and staff and
guarded against by them in their day-to-day activities.

Solution 5.2

5: Internal environment and objective setting

71

RISK MANAGEMENT RESPONSIBILITIES


72

Risk attributes

Stakeholders
and risk

Internal
environment

Risk management
responsibilites

Objective
setting

Board

Determines risk management strategy and monitors overall risks, sets


and reviews internal control

Senior managers

Build on boards overall framework, specifying risk management


methods and co-ordinate responses

Internal audit

Audit risk management process/key risk area controls

External audit

Audit risk areas that impact materially on financial statements

Line managers

Identify and evaluate risks in their areas, use performance


indicators for monitoring, implement responses

Staff

Follow risk management procedures, have good understanding,


report dangers

Risk management committee

Risk management personnel

Specialist committee of directors, separate from


audit committee, responsible for monitoring and
supervising risk identification and management.

Risk specialist consultant called in to advise on particular


aspects of risk management
Risk manager employee with specific responsibility for
dealing appropriately with risks
Risk management function employees in larger
organisations

 Can be staffed by executive directors


 Allows audit committee to concentrate on
financial risks

Role of RM function

Role of RM committee
 Determine risk management
strategy/policy
 Review reports on risk
 Monitor overall exposure
 Monitor changes in circumstances
 Assess effectiveness of RM systems
 Review statement on internal control









Helping determine risk management strategies


Champions of risk management
Building risk awareness culture
Establishing risk policy and structures
Developing and reviewing risk management processes
Co-ordinating functional responses
Preparing report for board/shareholders

Context
Risk management needs people to carry it out. This section introduces their roles and the roles of
the Risk Committee which, in some jurisdictions, is required by codes of corporate governance.

5: Internal environment and objective setting

73

OBJECTIVE SETTING

Risk attributes

Mission
A general objective, visionary, often unwritten and
very open-ended, without any time limit for
achievement.

Objective setting and risk


Strategic objectives and mission will influence risk
management.
However businesses should also determine risk
appetite (willingness to take risks) and risk
strategy.
These in turn should influence business objectives.
Businesses should take a portfolio view of risks,
looking at relevant risks over the whole organisation.

74

Internal
environment

Stakeholders
and risk

Risk management
responsibilites

Objective
setting

COSO model





Strategic high level goals, support mission


Operational effectiveness and efficiency
Reporting reliability
Compliance with applicable laws
Corporate objectives









Profitability
Market share
Growth
Cash flow
Customer satisfaction
Quality
Added value

Context
Objective setting links in with the recommendation of corporate governance about the board
keeping control of the company and making sure that it takes decisions on key matters

Learning example 5.3


What obstacles might prevent the board of a company from ensuring that there are effective links
between the objectives it sets and the management of its risks?

Solution 5.3

5: Internal environment and objective setting

75

Reinforcement
Using Chapter 5 of your Study Text

76

Scan and note risk and the organisation (Section 1)

Scan and note attitudes to risk of different stakeholders (Section 2)

Scan and note features of internal environment (Section 3)

Expand notes on embedding risk awareness and assessment (Session 4)

Scan and note risk management responsibilities (Section 5)

Scan and note different kinds of objectives (Section 6)

Attempt Questions Organisational problems and Risk culture in Chapter 5

Attempt Quick Quiz

Attempt Question 5, Widmerpool, from Exam Question Bank at the back of


your Study Text

chapter 6

STRATEGIC AND OPERATIONAL RISKS

TYPES OF RISKS

RISK ASSESSMENT

In this chapter we look at the risks that organisations


face. We draw various important distinctions between
different kinds of risk, and emphasise the link between
risk and return. We also look at examples of the key
risks that organisations have to counter.

EVENT
IDENTIFICATION
AND RISK
ASSESSMENT
77

STRATEGIC AND OPERATIONAL RISKS


78

Strategic and
operational risks

Types of risks

Risk assessment

Strategic risks

Operational risks

Fundamental risks to organisations profits/existence


arising from the sector its in and the nature of what it
does. Strategic risks arise out of decisions about
resources, products, acquisitions and investments.

Risks of loss from failures in internal business and


control processes.

Factors affecting strategic risks











Stakeholders
State of economy
Nature of industries/markets
Level of competition
Availability/price of resources
Flexibility of production
Ability to innovate/R&D
Stage of product life cycle

Examples







IT failures
Human error
Loss of key staff
Fraud
Business interruptions
Internal audit weaknesses

Context
Distinguishing a strategic from an operational risk is important for two reasons:

The origins of the risk will be different eg strategic risk usually results from decisions made
by the Board.

The ways to manage the risk will be different eg operational risk can be managed by
workplace procedures and backup systems.

Learning example 6.1


A food and household goods store has been very successful in its home country and is now
considering expanding operations abroad, developing a home delivery service for food and larger
household goods and replacing cashiers with a technology that allows customers to check-out and
pay for their shopping electronically.
Identify additional risks arising from these management decisions and classify them into Strategic
and Operational (some risks may be both).

Solution 6.1

6: Event identification and risk assessment

79

TYPES OF RISKS

Strategic and
operational risks

Financial risks






Legal and political risks


Legal risks include fines or threats of closedown, or
incurring costs to fight legal actions.

Risk of loss to business arising out of environmental


effects of operations. Organisations could suffer
fines, bad publicity, non-co-operation. Risks include
pollution and disruption to local community through
traffic organisation generates.

Technological risks

Risks include loss of employees time because of


injury and having to pay compensation or legal
costs due to breaches. Risks arise because of
lack of policy, poor culture, lack of emergency
procedures, failure to deal with hazards.

80

Inappropriate gearing structure


Lack of long-term capital
Fraud and misuse of funds
Currency, interest and market risk
Credit and liquidity risks

Environmental risks

Political risk is the risk that political action will affect


position and value of organisation. Examples
include quotas, tariffs, exchange controls and
nationalisation.

Health and safety risks

Risk assessment

Examples of financial risks

Threats to organisations continued existence through


lack of available funds.

Risks of loss to the organisation through the


inadequacies of, or disruption to, its IT systems
and resources.

Types of risks

Examples of technological risks










Physical damages through fire/flood/adverse weather


Human sabotage
Accidental disruption
Human error
Malfunctioning hardware/software
Dishonest use of systems
Viruses and hacking

Knowledge management risks


Risks of losses due to failure to secure knowledge
resources adequately. Risks include abuse of intellectual
property, power failures leading to loss of information, loss
of key staff.

Context
The remainder of this chapter introduces several sources of risk. Firms face these in different
combinations according to the business they do. There is no universally accepted categorisation of
risks. Some of the risks overlap the categories stated here.

Learning example 6.2


A commercial bank offers banking services through branches, on-line and via call centres situated in
another country. It invests customers funds into investments to gain a return and lends funds to
borrowers at interest. Banks have been criticised for high account charges allegedly maintained by
an illegal cartel arrangement between them. Many customers like to withdraw cash from hole on
the wall Automated Teller Machines (ATMs) which must be stocked daily with cash brought to the
branch by armoured security vehicle.
Identify the risks to which the bank is subject and classify them using the headings in the notes.

Solution 6.2

6: Event identification and risk assessment

81

TYPES OF RISKS

Strategic and
operational risks

Fraud risks
Risks of loss through fraudulent activities of employees
or managers. Fraud risks are often increased by poor
corporate governance procedures, allowing senior staff
to commit fraud because mechanisms to challenge
their behaviour are ineffective.

Property risks
Risks from damage, destruction or theft of property.
Dangers include fire, wind, water leakage and
vandalism.

Disruption risks

Risk assessment

Signs of fraud risks


 Questionable management
integrity/competence





Excessive financial reporting pressures


Poorly designed systems
Unusual transactions or trends
Problems in obtaining sufficient appropriate
audit evidence

 Problems with IT systems

Resource wastage risks

Risk of disruption to operations caused by IT failures,


employee problems, supplier loss, legal action.

Risks include incurring excessive costs (poor


procurement) or waste of employees time and
resources.

Trading risks

Organisational risks

Risks of disruption in the course of trade.

Risks that members/employees of an organisation


will behave in ways detrimental to the organisation,
eg failure to adapt to change.

 Physical goods/documentation lost/stolen


 Trade customer refuses goods/cancels order
 Liquidity inability to finance activities

Reputation risks

Product risks

Risk of loss of reputation arising from adverse


consequences of another risk.

Risks of financial loss due to producing a poor quality


product.

Poor reputation

 Need to compensate dissatisfied customers

 Crystallisation of risks

 Possible loss of sales

 Poor customer service

 Need for expenditure on quality control procedures

 Failure to innovate
 Poor ethics

82

Types of risks

Context
This identifies and explains further types of risk.

Learning example 6.3


The bank described in Learning Example 6.2 above owns and operates branches in main cities and
towns. Its staff are members of a single trade union, the Union of Bank Workers. Some staff are trained
to offer financial advice on investments such as pensions and life assurance and the bank is regulated for
the conduct of investment business by the relevant government appointed bodies. Despite offering
incentives for using the on-line banking customers still seem to prefer conducting business (and
conversations) at branches and receiving bank statements thorough the post each month. Extensive
training has been given to staff under a group-wide Work Smarter initiative to encourage them to
handle customers more quickly and to migrate them to paperless banking. The bank has been in the
news recently because it holds a lot of so-called Third World Debt and the debtor nations are pressing
to have these debts set aside to enable them to retain capital for development.
Identify the risks to which the bank is subject and classify them using the headings in the notes.

Solution 6.3

6: Event identification and risk assessment

83

RISK ASSESMENT

Strategic and
operational risks

Types of risks

Risk assessment

Risk identification

Risk analysis

Need to know whether likely perils are present and


be aware of possibility of unlikely risks.

Difficult to forecast financial effects of disaster,


particularly to include all likely costs arising.

Risk condition identification

Event identification

 Physical inspection

 External events of economic conditions

 Enquiries

 Internal events eg human errors

 Brainstorming

 Conditions resulting in risks

 Checklists

 Trends and root causes

 Benchmarking

 Event interdependencies

Risk profiling

Risk quantification

Use likelihood/consequences matrix as basis for


setting priorities for risk management.

Need an idea of possible results or losses, together


with distributions and confidence limits.
Key calculations





Average or expected result or loss


Frequency of losses
Chances of losses
Largest predictable loss

Risk consolidation
Need to aggregate at organisation level risks
identified and quantified at corporate level.

84

Context
This page includes the five steps of risk analysis. Codes of corporate governance now specify that
Boards must have a risk management process in place. This will be the subject of Chapter 7. But
the process draws on the risk analysis process here as one of its main steps.

Learning example 6.4


You will need to use your own paper for this Learning example.
Consider the place that you are studying in and its risks.
(a)

Identify at least 8 risks

(b)

Assess the potential impacts of those risks if they were to crystallise and assign each one a
value between 0 and 10 with 10 reflecting a catastrophic impact

(c)

Assess the likelihood of each risk and assign it a number between 0 and 10 with 10 meaning
its bound to happen one day

(d)

Map the risks on a likelihood/consequences matrix

Now compare your matrix with other students'.

Solution 6.4

6: Event identification and risk assessment

85

Reinforcement
Using Chapter 6 of your Study Text

86

Scan and note Sections 1 to 3

Attempt Questions Health and safety, Procurement fraud, Managing risk,


Significant risks and, Risk management techniques in Chapter 6.

Attempt Quick Quiz

Attempt Question 6 Pacific Group from Exam Question Bank at the back of
your Study Text

chapter 7

RISK RESPONSES

CONTROL ACTIVITIES

In this very important chapter, we deal with how risks


are managed, in particular how risks are reduced by
control activities.

RISK RESPONSE
AND CONTROL
ACTIVITIES

87

RISK RESPONSES

Risk
responses

Control
activities

Likelihood/Consequences matrix
Consequences
L
i
k
e
l
i
h
o
o
d

88

Low

High

Low

High

Accept

Transfer/Share

Cost of action/benefits

Insurance/contingency planning

Reduce

Avoid

Controls to limit risk


occurence/impact

Immediate action required,


possible abandonment of activities

Context
The likelihood/consequences matrix was introduced in Chapter 6 as a risk profiling device. Here it
identifies appropriate risk management responses to treat each level of risk.
The four risk management strategies are extremely important.

Learning example 7.1


ZAB is a listed company that sells cheap fashionable clothing to households in western Europe
through large stores in the main towns and cities.
Classify each of the following decisions into one of the four risk management strategies.
(a)

Decision to rely on foreign manufacturers rather than make the clothes themselves in case of
bad sales in particular years.

(b)

Signing up to the ethical trade initiative to avoid media criticism for selling the products of
exploited labour.

(c)

Employment of security guards in stores to watch for customers stealing items.

(d)

Decision to stock a wide range of designs but in small quantities if the firms buying team
decide to stock product lines that are not popular with customers.

(e)

Decision not to charge customers for plastic carrier bags despite these costing ZAB money to
buy and possibly incurring additional costs for recycling.

(f)

Decision to take out short leases on shops when they first open in case they are not
successful.

(g)

Offering staff contracts for only a minimum number of hours each week and supplementing
this with additional overtime hours in the busy seasons.

Solution 7.1

7: Risk response and control activities

89

CONTROL ACTIVITIES
90

Risk
responses

Classification of controls
Corporate are general policy, culture, values, overall
monitoring
Management include planning, performance monitoring,
risk evaluation
Administrative include organisation structure, authority
and reporting lines, communication channels
Accounting are recording of transactions and
safeguarding records, transactions and assets
Prevent stop errors happening including checks of
documentation before payment/deliveries made
Detect pick up errors
Correct minimise or negate errors eg back-up
Non-discretionary cant be bypassed
General relate to environment

Control
activities

Types of control procedure


 Approval and control of documents
 Controls over computerised applications and IT
environment
 Checking arithmetical accuracy
 Control accounts
 Trial balances
 Reconciliations
 Physical counts
 Comparing internal and external data
 Limiting direct physical access

Context
Control procedures are things that are done routinely in a business.

Learning example 7.2


Classify the following examples of controls into Corporate, Management, & Administrative and
explain your reasoning. Some may be examples of more than one classification.
(a)
(b)
(c)
(d)
(e)
(f)

Submission of timesheets by staff showing the time spent on pieces of work


Security patrols around the building
Budgets and variance analysis
Appointment of non-executive directors
Succession planning for board members, management and staff
Creation of a Risk Committee

Solution 7.2

7: Risk response and control activities

91

CONTROL ACTIVITIES

Risk
responses

Assurance from internal controls

Benefits of controls

Internal controls can only provide


reasonable assurance that management
objectives will be achieved, because of their
limitations.

Benefits may be financial


(less costs)
Benefits may be non-financial
(efficiency and effectiveness improvements, less internal
audit resource required)

Costs of controls
Costs include direct costs (salary), opportunity
costs (time) and perhaps reduced flexibility,
responsiveness and creativity.

92

Control
activities

Benefits v costs
 Difficult to estimate risk exposure
 Difficult to estimate impact of controls
 Comparison of financial costs v non-financial benefits

Context
Controls reduce risks but they also need resources to implement them. Specifying that eight people
must be used to lift each television from the assembly line in a factory would probably eliminate
any risk of a claim against the employer for back injury. But it would be an excessively expensive
control measure.

Learning example 7.3


For each of the following control problems suggest and identify the costs of
(i)
(ii)

Changes to internal controls


Changes to risk management strategy

(a)

Agents of a household insurance company collect payments door-to-door alone. Several have
reported being assaulted and robbed.

(b)

An exporting company has found that shipments to a particular country are sometimes lost
or, once delivered, the customer disappears without paying.

Solution 7.3

7: Risk response and control activities

93

Reinforcement
Using Chapter 7 of your Study Text

94

Expand notes on risk management strategies (Section 1)

Expand notes on classification of control activities (Section 2)

Attempt Questions Supplier risk reduction, Prevent controls, Response to


risks and SPAMSOAP in Chapter 7

Attempt Quick Quiz

Attempt Question 7, Azure Airline, from Exam Question Bank at the back of
your Study Text

chapter 8

INTERNAL COMMUNICATION

MONITORING

INTERNAL AUDIT

AUDIT COMMITTEE

BOARD REVIEW AND REPORTING

This chapter emphasises the importance of information


flows and communication between managers and staff.
The principles of good communication also apply to
formal reports in the accounts on risk and internal
control. The chapter also covers the monitoring
activities required to ensure control systems remain
effective.

INFORMATION,
COMMUNICATION
AND MONITORING

95

INTERNAL COMMUNICATION
96

Internal
communication

Monitoring

Internal audit

Audit committee

Board review
and reporting

Directors information requirements

Communication of policies

Directors need information about risks linked to


achievement of organisations objectives and
control mechanisms that should respond to
changes in business environment.
Directors should:

Turnbull report recommends policies are communicated in


following areas:
 Customer relations
 Service levels
 Health, safety and environment
 Asset security and business continuity
 Expenditure
 Accounting, financial and other reporting

 Compare different sources of data


 Consider adequacy of communication
channels
 Provide feedback
 Review management/information systems

Communication methods






Guidance from chief executive


Circulation of risk policies
Staff involvement in policy development
Workshops and training
Whistleblowing procedures

Context
The Board is the controlling mind of the company. But information and communication with the
rest of the business are its nervous system.
Upward communication tells the directors what is going on in divisions and where matters may
need attention.
Downward communication is the way that Board decisions are passed to divisions and made the
responsibility of individual managers.
Therefore a sign of good corporate governance is good communication systems and regular review
of the adequacy of these.

Learning example 8.1


A listed utilities company (provides gas and electricity to homes & businesses) has a new CEO who
wishes to ensure good upward and downward communications in the areas outlined by the Turnbull
report in the UK.
For each area recommend steps that could be taken to improve downward communication to
control the area and upward communication to help the Board monitor it.

Solution 8.1

8: Information, communication and monitoring

97

MONITORING

Internal
communication

Monitoring

Internal audit

Audit committee

Board review
and reporting

Monitoring ensures that internal controls continue to operate effectively. This process involves
assessment by appropriate personnel of the design and operation of controls on a timely basis and
taking necessary actions.

Elements of monitoring

Key elements

Ongoing monitoring includes routine, day-to-day


reviews.
Separate evaluation includes annual review of
controls plus internal audit evaluations.

Effective monitoring involves review of key features of


control systems:

Effective/efficient monitoring
 Strong control environment
 Prioritisation
 Communication structure/reporting

98






Control baseline
Change identification process
Change management process
Control reconfirmation

Effective monitoring by managers requires


competence and objectivity. Boards need to receive
regular reports that monitoring is taking place.

Context
Monitoring is bound up with the controls in the SPAMSOAP mnemonic of supervision (ongoing
monitoring) and management (separate evaluation), as well as the work of internal audit.i

Learning example 8.2


What are the stages of an effective process for identifying and managing change in a business?

Solution 8.2

8: Information, communication and monitoring

99

INTERNAL AUDIT

Internal
communication

Monitoring

Audit committee

Internal audit

Board review
and reporting

Internal audit
Internal audit is an independent appraisal activity established within an organisation which examines and
evaluates the adequacy and effectiveness of other controls.

Need for internal audit

Internal audit areas

Need will depend on complexity of activities, number of


employees, also cost-benefit considerations. Necessary
when:










 Changes in organisational structure


 Changes in key risks
 Problems with internal control systems
 Increased number of unexplained or unacceptable
events

Accounting and internal control systems


Financial and operating information
Economy, efficiency and effectiveness
Compliance with laws and regulations
Safeguarding of assets
Implementation of organisations objectives
Risk identification and management
Special investigations

Objectives depend on information and recommendations


required by organisation.

Independence
IA should be independent of activities and
management being audited.

Objectivity

Impartiality

Threats to independence
Threats include involvement in systems design and
consultancy, familiarity with other staff and reporting
to finance director whose activities are being audited.

Unbiased views
Valid opinion

Dealing with threats







IA staff dont audit their previous departments


IA staff dont audit systems they designed
Unrestricted access to records, staff, personnel
Rotation of IA staff

Access to all areas


Relevant skills
Audit senior managers

100

I
n
d
e
p
e
n
d
e
n
c
e

Context
Internal audit is a 'control of controls', it seeks to assess the quality of internal controls. This
examination requires you to show a broader understanding of control than you will have gained
from your audit studies. Likewise internal audit may have a broader scope than you may have
realised. As a control of controls IA staff should not be responsible for setting up or operating the
systems and controls they audit.

Learning example 8.3


XYZ plc is a recently listed company that is using the capital it raised to grow rapidly and expand
abroad. At a recent Board meeting of XYZ plc its Finance Director expressed the view that there was
no need to create an internal audit function because it would cost a lot of money and that there had
been no problems with the external auditors in the past. Therefore he didnt think it would justify its
costs by the audit fees it would save. He also commented that he was overloaded already and didnt
need to have the added responsibility of having internal audit reporting to him or bothering his
staff.
You are a non-executive director of XYZ plc. Outline the arguments you would use to justify setting
up an internal audit function at XYZ plc.

Solution 8.3

8: Information, communication and monitoring

101

AUDIT COMMITTEE

Internal
communication

Monitoring

Role of internal audit committee


The audit committees work should improve public
confidence in corporate governance, by helping to
create a climate of control and improving the quality of
financial reporting. The committee should also:
 Enable NEDs to play positive role
 Help finance director
 Strengthen position and independence of external
auditors

Internal audit committee membership


Audit committee should consist of independent nonexecutive directors and should include member(s)
with significant and recent financial experience.

102

Internal audit

Audit committee

Board review
and reporting

Duties of internal audit committee


Review of financial statements including changes
in policies, judgemental areas, compliance
Relationship with external auditors including
appointment/removal, independence, scope, liaison
Review of internal audit including standards,
scope, resources, reporting, work plans, liaison with
external auditors, results
Review of internal control including systems
adequacy, legal compliance, fraud risk, auditors
reports, disclosures
Review of risk management
Investigations

Context
The Internal Audit Committee is another name for the Audit Committee that most listed companies
are obliged to establish to comply with codes of corporate governance. It is in this chapter because
IA ultimately reports to, and is monitored by, the firms Audit Committee.

Learning example 8.4


Explain why each of the following examples may indicate a lack of independence in the IA function
(a)

IA relies on getting staff for 6 months at a time from a fast-track training scheme for young
accounting and management trainees. These trainees are rotated between parts of the
business to give them experience before they have to apply for permanent posts with an
operating division once they qualify.

(b)

IA has a reputation for being a career backwater in the firm.

(c)

IA has a reputation for being a stepping stone on the way to a job in the main finance
function.

(d)

The recently appointed Head of IA had previously been responsible for the implementation of
the new computerised accounting and production management system.

Solution 8.4

8: Information, communication and monitoring

103

BOARD REVIEW AND REPORTING


104

Internal
communication




Monitoring

Strategic
Identifying,
Consequences/likelihoods evaluating and

Risks

Audit committee

Internal audit

Control system
effectiveness

Board review
and reporting

Actions to
reduce risk

Need for more


monitoring

managing risks

Regular review
Risk assessment




Control
environment/activities

Clear objectives
Assessment of significant 
risks

Acceptable risks

understood



Risk management policy


Effective culture
Senior management
commitment
Clear authority lines
Communication

Information and
communication





Quality of reports
Changing information needs
Balanced reporting?
Whistleblowing channels

Monitoring





Effective processes
Flexibility
Follow-up
Significant event
reporting

Context
Internal controls need constant maintenance to perfect and to adapt them. Codes of corporate
governance state this should be conducted at least annually

8: Information, communication and monitoring

105

BOARD REVIEW AND REPORTING


106

Internal
communication

Monitoring

Internal audit

Audit committee

Board review
and reporting

Annual review of controls

Reporting on risk management

Review should be wider-ranging than normal review,


covering:
 Changes in risks faced
 Changes in organisations ability to respond to risks
 Scope and quality of managements monitoring of risk
and internal control
 Work of/need for internal audit
 Extent and frequency of reports to board
 Significant controls, failings and weaknesses

Board should disclose existence of process for


managing risks, how the board reviewed the effectiveness of the process and whether the process
accords with the Turnbull guidance.
Contents of report





Responsibility for internal control


Responsibility for review of effectiveness
System manages, not eliminates, risk
System provides reasonable assurance v
loss
 Summary of review
 Process for dealing with problems
 Weaknesses resulting in material losses

Context
This returns us to the key issues of disclosure by the Board and the principles, in principles-based
systems, of comply or explain.

Learning example 8.5


The following complaints were made by a large UK investment fund management firm concerned
about the implementation of risk reporting in the UK following the Turnbull report.
Discuss how reporting on risks and internal controls may be improved and the drawbacks of doing this.
We believe the main failing in the implementation of the Turnbull guidance is the reporting of risk
management and internal control effectiveness. The majority of disclosures provide little value to
investors. Few extend far beyond a close reproduction of paragraph 37 of the Turnbull guidance whether
or not the company runs significant risks through the nature of its business. Rarely is there a useful
disclosure of a risk and of how the company is mitigating that risk, even at the highest of levels.
We suspect that concerns regarding liability of directors and the need to have process assessed by
auditors, and their concerns about liability, are among the reasons lying behind the current poor
disclosures made under the Turnbull guidance as it currently stands.
We would welcome companies highlighting perhaps four or five key areas of risk and giving a brief
insight (no more than a single paragraph) into the framework in place to manage those risks. A
safeguard paragraph along the lines of paragraph 37 could then follow this, rather than following an
assurance statement which at present provides little assurance.
We believe that such disclosures would fulfil the risk disclosure requirements of the guidelines drawn up
by institutional investors which have come to be known as the ABI guidelines on Social, Environmental &
Ethical risk. These disclosures would enable the owners of businesses to gain assurance that key risks
are being managed effectively and so encourage investment as well as helping institutional investors
discharge their fiduciary duty to oversee their clients long-term investments.

Solution 8.5

8: Information, communication and monitoring

107

Reinforcement
Using Chapter 8 of your Study Text

108

Scan and note information and communications (Sections 1 and 2)

Expand notes on monitoring (Sections 3 and 4)

Scan and note the role of internal audit, focusing on threats to independence
(Section 5)

Expand notes on Audit Committee (Section 6)

Expand notes on management review and reporting (Section 7)

Attempt Questions Internal control review and Turnbull in Chapter 8

Attempt Quick Quiz

Attempt Question 8, Governance and controls, from Exam Question Bank at


the back of your Study Text

chapter 9

ETHICAL THEORIES

INDIVIDUAL INFLUENCES

SITUATIONAL INFLUENCES

APPROACHING ETHICAL PROBLEMS

Don't think of this chapter as too theoretical. You may


see questions where you have to determine what would
influence an individual's ethical decision making.

ETHICS

109

ETHICAL THEORIES

Ethical theories

Situational
influences

Approaching
ethical problems

Lack of objective standards

Objective standards

Non-cognitivism no possibility of acquiring objective


knowledge of moral principles.
Moral relativism right and wrong are culturally
determined.

Cognitivism objective, universal principles exist and


can be known, ethics can be regarded as absolute.

Deontological ethics

Teleological ethics

Kant stated that acts can be judged in advance by


moral criteria:

Moral judgements based on outcomes or


consequences. Utilitarianism means acting for the
greatest good to the greatest number.

 Do what others should be doing


 Treat people as autonomous beings and not as
means to an end
 Act as if acting in accordance with universal laws

Egoism
Act is ethically justified if decision-makers pursue
short-term desires or long-term interests (justification
for free market).

110

Individual
influences

Pluralism
Different views may exist but it should be possible to
reach a consensus; morality is a social phenomenon.

Context
This section goes beyond the ethics of professions like accountancy to consider what makes a good
decision good. The practical value of this discussion to the Professional Accountant is:

A very important control is being able to trust staff to act ethically but do they understand
the same thing by ethical as management does?

What is regarded as ethical business around the world may vary and getting it wrong could
lose business or cause offence, even imprisonment.

Learning example 9.1


WWW is a global construction company that is seeking to win contracts to build roads and bridges
in a foreign country. The Sales Director has reported that a government minister in the country has
told him that WWW will get the contract providing an amount equivalent to 10% of the contract
value is paid into his private bank account.
Identify the ethical position belonging to each of the following directors.
(a)

We should agree to the payment because at least we will build the roads and bridges
properly which is more than can be said for the other bidders and they would certainly pay
the bribe.

(b)

We should not pay the money. Its a bribe and it means that our company would be helping
the minister abuse his position as an elected officer of the people.

(c)

We should not pay the money, despite it being a very good contract, because it breaks our
rules on not paying inducements that on the whole avoid our sales team from getting
involved in offering bribes all over the place.

(d)

We should agree to the payment because the winning of the contract will improve our share
price and our share options fall due soon.

(e)

We should not pay the money because we wouldnt like it if our government ministers took
bribes and left us paying too much for roads and bridges.

(f)

We should pay the money because in that part of the world it's how business is done and
everyone knows it. Not paying would look like an insult to the minister and his country.

Solution 9.1

9: Ethics

111

INDIVIDUAL INFLUENCES

Ethical theories

Situational
influences

Approaching
ethical problems

National and cultural beliefs

Psychological factors

Differences lie in four main areas.


 Role of individual v collective good
 Acceptance of power distribution
 Desire to avoid uncertainty
 Masculinity v femininity (money/possessions v
people/relationships)

Focus is on how people think and how they decide


what is morally right and wrong.

Education and employment

Locus of control
Influence individuals believe they have over their own
lives.
 Internal individuals have significant influence
 External lives shaped by luck/ circumstances

Peoples education/work background seems to be more


significant with globalisation.

Moral development

Morality

Kohlbergs three levels ethics determined by:


1 Rewards/punishments (Pre-conventional)

Actions are influenced not only by peoples own


integrity but also how much awareness they have of
their actions moral consequences.

112

Individual
influences

Others expectations (Conventional)

Individuals own decisions (Post-conventional)

Context
These are the sources of moral beliefs and how we account for the different moral behaviour of
others.

Learning example 9.2


GGG is a public practice which has just completed the audit of a major client. Unfortunately the
audit team reports that it found it impossible to get clear and satisfactory answers from
management on a technical issue which could potentially materially affect the final accounts if it
was adverse.
Three partners of GGG are discussing the question of whether to qualify the audit report. Place each
on Kohlbergs three levels.
Partner A

This is a very good company and a good client. There is very little chance of anyone
losing any money or us getting criticised if we go ahead and sign.

Partner B

I agree with Partner A but for a different reason. If we qualify the report it will cause
the clients share price to fall and they will start to lose investors and clients. We will
damage a good business and cause people to lose their jobs for the sake of a small
accounting technicality that really doesnt matter.

Partner C

I agree with you both but I cant go along with the idea of signing. The whole reason
investors accept accounts is because firms like GGG have independently audited them.
If we simply turn a blind eye to this and bend the rules we undermine the whole basis
of our profession and betray public confidence.

Solution 9.2

9: Ethics

113

SITUATIONAL INFLUENCES

Ethical theories

Individual
influences

Approaching
ethical problems

Moral intensity

Moral framing

Can be used to decide how ethically significant an


issue is.

How issues are perceived in organisations. Use of


language can be important (fairness/honesty), but also
significant is the degree to which managers are willing
to frame issues in moral terms.

Criteria







Magnitude of consequences
Societys view of problem
Probability of effect
Speed consequences will occur
Nearness of those affected
Level of suffering of those affected

National/cultural context
Ethical decision may be shaped by nation in which it
happens.

Organisational culture
Basic assumptions that define organisations view of
itself and its environment.
Components of organisational culture





Values
Beliefs
Behaviours
Taken for granted assumptions

Systems of reward

Bureaucracy

Ethical positions can be affected for better or worse by


remuneration.
 Basis of reward may encourage undesirable practices
 Failing to reward/punishing ethical behaviour may
deter it

A system including detailed rules and procedures,


that underpins reward and authority systems.

Authority
Managers can encourage good or bad behaviour by the
example they set, whether they set targets that encourage
poor behaviour, or fail to stop unethical behaviour.

Work roles
The work role individuals have will determine what they
believe to be ethical.

114

Situational
influences

Bureaucracy characteristics





Rules override individual beliefs


Morality in terms of following procedures
Distancing individuals from consequences
Denial of individuals moral status

Organisational field
Organisations share a common business
environment, and hence common norms and
values.

Context
Regardless of our own ethical stance on something we often have to make judgements about the
character of others before we can rely on them and the information they give us. We are like judges
and juries, sometimes we only have the word of another to go on to make our decisions, so we will
ask what kind of person are they?

Learning example 9.3


You are the compliance officer of a large global investment bank. You have been asked to consider
a series of disciplinary charges against staff who are at present suspended. The options open to you
are:
(1)

Dismiss the individual as no longer a fit and proper person to work in the bank conducting
investment business.

(2)

Reinstate them having judged their offence to have been trivial and excusable.

(3)

Discipline them by giving them a formal warning and/or switching them to duties where they
are unlikely to be able to present a risk to the bank.

(a)

A client manager who has used the banks credit card to pay for an expensive romantic
dinner with their partner and then claimed it was dinner with a client. The compliance officer
has been told by the Client Director that he tends to ignore this sort of thing providing its
not too expensive or too often.

(b)

One of the bank receptionists has been convicted and fined for travelling on local transport
without a valid ticket (fare dodging).

(c)

A member of staff in a branch abroad has been taking large amounts of time away from work
allegedly due to ill health. Investigations reveal that she has been well but that she has been
spending the days caring for the family of her sister who has been unwell. The member of
staff has offered the excuse that in her culture it is expected that she would come to her
sisters aid and put family before any other ties.

(d)

A senior manager in the corporate finance department who had been advising a large client
on their plan to mount a takeover bid for a rival had secretly been buying shares in the
target in the days before the bid, and telling his friends to do the same. This has had the
result that the regulator has commenced an investigation into suspicious price movements
before the bid.

Solution 9.3

9: Ethics

115

APPROACHING ETHICAL PROBLEMS


116

Ethical theories

How to gain marks


Marks will be awarded for:
 Analysis of the situation
 Recognition of ethical issues
 Explanations of relevant ethical guidance
 Making clear, logical and appropriate
recommendations
 Justifying recommendations in practical business
and ethical terms

Individual
influences

Situational
influences

Approaching
ethical problems

Tuckers model of decision-making


 Profitable
 Legal
 Fair

 Right
 Sustainable

American Accounting Association


 Facts
 Ethical issues
 Norms/principles/
values
 Alternative courses
of action

 Best course of
action
 Consequences
 Decision

Context
The topics on this page are all specifically mentioned in the syllabus.

Learning example 9.4


Using the approach of the AAA and Tuckers five questions, recommend what should be done in the
following situation.
Following protests at the dismissal of a junior accountant M at his practice the managing partner
has investigated and discovered the following facts:
M was dismissed following an argument with a senior client manager, B, about a corporate client,
GGG. The reason for his dismissal was recorded as gross misconduct due to disobeying Bs
instructions to stop asking questions at GGG.
GGG became a client 10 years ago and since then has been managed by B who has held all the
meetings with the client. GGG provides about 25% of income to the practise for audit and other
services.
M was the first new member of the GGG audit team since the contract was won. M complained to B
that he could not get access to some of GGGs accounts or answers to questions. The CFO of GGG
had become involved and at one point shouted at M that the CEO would speak to B and ensure that
M was punished for being impertinent. The audit of GGG has been concluded and the conclusion has
been that GGGs accounts can be signed off as true and fair.

Solution 9.4

9: Ethics

117

Reinforcement
Using Chapter 9 of your Study Text

118

Expand notes on ethical theories (Sections 1 2)

Work through the examples on ethics (Sections 3 4)

Attempt Questions Ethical issues, Kohlbergs framework, Relationships,


Cunning plan, AAA model, Tuckers 5 question model, and Kohlberg and
Tucker in Chapter 9

Attempt Quick Quiz

Attempt Question 9 Pogles from Exam Question Bank at the back of your
Study Text

chapter 10

COMPANY CODES

PROFESSIONAL CODES

THREATS AND SAFEGUARDS

ACCOUNTANTS IN BUSINESS

PUBLIC INTEREST

In this chapter we focus on professional and business


ethics. Knowledge of the ethical threats is as important
as it was in earlier auditing papers, and you need to
adopt a logical approach to solving ethical dilemmas.
However, in this paper it's also important to understand
why codes take the form they do and how much impact
they have.

ETHICS AND
PROFESSIONAL
PRACTICE

119

COMPANY CODES

Company codes

Professional
codes

Threats and
safeguards

Code of conduct

Other measures

120

Public interest

Contents of codes

Code sets out expectations of ways employees will


behave.
However, issuing a code isnt enough, the code needs to
be backed by:
 Commitment of senior management
 Staff understanding of importance of ethics
 Staff commitment to ethics








Accountants
in business

Detailed guidance
Recruitment/Selection/Induction
Training
Reward schemes
Whistle-blowing procedures
Ethical departments/audits











Ethical principles
Commitment required from employees
Compliance with law
Treatment of customers
Treatment of suppliers
Commitment to fair competition
Commitment to environment
Commitment to community
Corporate citizenship

Problems with codes


Codes may be seen as inflexible and unfair sets of
rules, that are not relevant to the ethical situations
employees encounter.

Context
Corporate codes of conduct are used by many commercial and public service organisations to
outline managements' expectations of the conduct of staff towards each other, towards clients and
suppliers, and towards issues that could pose risk to the organisation.

Learning example 10.1


ZZZ is a listed company that owns television channels and newspapers around the world. Its
Chairman is a flamboyant and controversial figure in the politics of ZZZs home country who
following his facelift, and despite being married, is regularly seen in the company of female models
and actresses. Journalists who have left ZZZ complain that their articles were changed to remove
criticism of the Chairman and of his other businesses and to promote his business and political
interests. Finance staff who asked questions about peculiar transactions with the Chairman's
political allies have often been transferred or demoted. The male-dominated culture inside ZZZ
reflects the culture of its home country. Office walls often have pictures of scantily clad female
models and the male staff pass comments on the appearance of their female colleagues. Privately
they circulate pornographic jokes and pictures using ZZZs IT systems, sometimes offending female
staff with these. There are very few female middle managers and no women on the Corporate
Board, which is dominated by men who are the personal friends of the Chairman. Several of the
non-executive directors are political figures from whom the Chairman has needed favours in the
past.
List areas that ZZZs corporate code of conduct should cover to improve the situation and suggest
problems that might be encountered in making it effective.

Solution 10.1

10: Ethics and professional practice

121

PROFESSIONAL CODES

Company codes

Professional
codes

Accountants
in business

Public interest

Professional codes

Fundamental principles

Professional codes stress the


importance of the public interest.
Most then set out:
 Fundamental principles
 Conceptual framework
 Threats to compliance
 Safeguards

Integrity straightforwardness/honesty
Objectivity avoid influence by bias/conflicts of interest/undue influence
Professional competence/due care maintain knowledge/comply with
standards
Confidentiality dont disclose to third parties unless legal/professional
duty
Professional behaviour avoid actions discrediting profession

Advantages

Principles-based codes
Disadvantages

 Onus on active thought


 Avoids over-narrow legalism
 Flexibility for different situations
 Responsive to change
 Can include prohibitions/minimum standards

122

Threats and
safeguards







Cannot include all dilemmas


Good understanding of principles required
International codes v regional expectations
Difficult to enforce legally
If voluntary, cannot insist on compliance

Context
Accountants and professionals from other disciplines such as law or medicine will have professional
codes. They modify behaviour and its in the public interest that they are maintained.

Learning example 10.2


You are an accountant with GGG, a public practice. Identify which fundamental principles are
compromised by each of the following observations.
(a)

You are frequently asked to complete taxation computations, but you have no experience of
taxation other than what you learned 2 years ago during your ACCA studies.

(b)

ZZZ charges in 30 minute units so that even the shortest telephone call to a client causes a
charge on their account. Sometimes an hour of your work leads to 4 hours being charged to
different clients.

(c)

A partner has asked you to monitor a particular client because he is concerned that they are
running into difficulty and the partner arranged their bank loans for them. He has promised
to alert the bank if things start to get bad.

(d)

The practice refers private clients to one particular financial adviser for help with specialist
areas such as personal investments and borrowing.

(e)

You have been given a list of clients who partners feel are low value. You have been told to
ignore phone calls from them and to only do their work where all other work has been
completed.

Solution 10.2

10: Ethics and professional practice

123

THREATS AND SAFEGUARDS

Company codes

T
H
R
E
A
T
S

Professional
codes

Self-interest
Self-review
Advocacy
Familiarity
Intimidation

Accountants
in business

Public interest

Professional safeguards








Dealing with ethical problems


Consider:
 Facts
 Ethical issues/threats
 Related fundamental principles
 Internal procedures
 Alternative courses of action/safeguards

124

Threats and
safeguards

Entry requirements
Training requirements
CPD requirements
Professional standards
Professional monitoring
Disciplinary procedures
External review
Safeguards in practice







Peer review
Independent consultation
Partner/staff rotation
Discussion/disclosure to audit committee
Reperformance by another firm

Context
The topics on this page are all specifically mentioned in the syllabus. The five threats will be
covered in detail on the next page.

10: Ethics and professional practice

125

THREATS AND SAFEGUARDS

Company codes

Professional
codes

Threats and
safeguards

Public interest

Familiarity threat

Advocacy threat
Where accountants take clients part, act as their
advocate or will only earn fees from client if
successful outcome is achieved (contingent fees).
Examples include provision of legal service and
corporate finance advice.







These can arise from accountants acting for clients


with whom they are in dispute, eg over quality of
work. It can also arise through disputes between two
clients for whom accountants are acting.

Family relationships between client and firm


Personal relationships between client and firm
Long association with client
Recent service with client
Future employment with client
Intimidation threat

Conflicts of interest

126

Accountants
in business







Close business relationships


Family relationships
Personal relationships
Staff employed by client
Litigation

Context
This describes the main threats to the independence of a professional practise.

Learning example 10.3


For each of the following situations, identify the threat to independence and suggest potential
remedies.
(a)

A bank has requested a reference from the firm about a client that is seeking additional
funding. The client promises to be a very valuable client if the business succeeds in raising
extra funds.

(b)

The client has told the firm that it has received a cheaper quote from a rival for conducting
the annual audit and that it is considering changing auditor next year.

(c)

The firm has been asked to conduct an internal audit for the client of the effectiveness of a
recent IT investment. The IT investment was project managed by the consulting division of
the accounting practice.

(d)

A partner at the office conducting the audit holds 20% of the equity of the client.

(e)

The Managing Partner and the Chairman of the client often play golf together.

Solution 10.3

10: Ethics and professional practice

127

ACCOUNTANTS IN BUSINESS
128

Company codes

Professional
codes

Professional and employment obligations

Threats and
safeguards

Accountants
in business

Public interest

Workplace safeguards

Accountants should fulfil legal and ethical obligations,


including confidentiality. However accountants may be  Employer's oversight systems
pressurised to act illegally or unethically, including
 Employer's ethics and conduct programmes
being responsible for misleading information.
 Ethical leadership
 HR/training procedures
 Control/monitoring procedures
Information should describe clearly nature of
 Communication
business transactions, classify and record information
 Whistleblowing
in timely and proper manner, and represent facts
 Consultation
accurately.

Preparation and reporting of information

Acting with expertise

Financial interests

Competent performance by accountant may be


threatened by lack of time, lack of information,
insufficient training, inadequate resources.

Share ownership, share options and profit-related


bonuses provide incentives to manipulate information.
Accountants may be offered inducements to act illegally.

Context
The ethical threats facing accountants in business are broader than threats to independence; they
include issues connected with preparing information and matters of judgment in management
situations.
The professional safeguards listed previously still apply here.

Learning example 10.4


Should any element of accountants remuneration package be related to profits earned by their
employer or company value? Does this represent too great a temptation to distort profits?

Solution 10.4

10: Ethics and professional practice

129

PUBLIC INTEREST

Company codes

Professional
codes

Accountants
in business

Threats and
safeguards

Public interest

Public interest

Professionalism

The collective well-being of the community of people


and institutions the accountant serves. But lack of
statutory definition can make it difficult to enforce.
Critics have claimed profession acts against public
interest in a number of ways.

Compliance with relevant laws and regulations, and


avoidance of actions that may bring discredit on
profession.

Influence of profession
Against public interest
 Accounting standards allow excessive leeway
 Ineffective auditing standards
 Emphasise confidentiality over public interest

130

Critics have accused the profession of:


 Getting the numbers wrong
 Failing to realise the assumptions used in
preparing accounts support a capitalistauthoritarian view of society

Context
Here we are asking the broader question what does the accountancy profession contribute to
society? The second question follows which is whether the accountancy professions ethics actually
serve the public interest.

Learning example 10.5


Evaluate the following three statements about the accounting profession:
(a)

The accounting profession, and its high standards of professionalism, are in the public
interest. Without professional accounting managers wouldnt have the management
information to run their businesses, investors wouldnt be able to judge the effectiveness of
the management of the businesses they have invested in, and governments wouldnt receive
the tax to which the public is entitled.

(b)

The accounting profession spends a lot of its time advising managers on how to make the
performance of their firms look better than it really is and on ways to avoid paying tax.
Accountants are just guns for hire to the highest bidder.

(c)

A capitalist system is one where the owners of business use their power to exploit the people
they employ to make profit and, as we can see, they exploit the environment too. By not
questioning this state of affairs the accounting profession is part of the conspiracy.

Solution 10.5

10: Ethics and professional practice

131

Reinforcement
Using Chapter 10 of your Study Text

132

Scan and note corporate codes of ethics (Section 1)

Expand notes on professional codes of ethics (Section 2)

Expand notes on independence and conflicts of interest (Section 3)

Scan and note threats to accountants in business (Section 4)

Expand notes on professions and the public interest (Section 5)

Attempt Questions Code of ethics, Employee behaviour, and Stakeholders


in Chapter 10

Attempt Quick Quiz

Attempt Question 10 Independence from Exam Question Bank at the back of


your Study Text

chapter 11

CORPORATE CITIZENSHIP

ETHICAL STANCES

SOCIAL RESPONSIBILITY

SOCIAL AND ENVIRONMENTAL IMPACTS

SOCIAL AND ENVIRONMENTAL AUDITS

In this chapter we examine organisations' impact upon


the natural and human environment. This has been
highlighted as an important topic and it illustrates how
various aspects of control system (management
systems, internal audit and external reporting) are
applied.

CORPORATE
SOCIAL
RESPONSIBILITY

133

CORPORATE CITIZENSHIP
134

Corporate
citizenship

Ethical
stances

Corporate citizenship

Social
responsibility

Social and
environmental impacts

Social and
environmental audits

Core principles

The business strategy shaping the values underpinning mission and choices made as the
corporation engages with society. Corporate
social responsibility discussions are often in
terms of corporate citizenship.

 Minimising harm
 Maximising benefit
 Accountability and responsiveness to stakeholders

Limited view

Voluntary philantrophy, corporate citizen engages with local communities and


employees, partly at least for self-interest.

Equivalent view

Focus on a broad range of stakeholders and response to demands of society and


legal requirements.

Extended view

Active social and political citizenship, promotion of social, civil and political rights,
filling void caused by lack of government action.

Context
Corporate citizenship is an alternative way of classifying corporate social responsibility. Citizenship
stance may be a response to the demands of society and the need to fill vacuums caused by lack of
government action.

Learning example 11.1


What view of corporate citizenship does the following requirement in the 2006 UK Companies Act (s
172) promote:
A director of a company must act in the way he considers would be most likely to promote the
success of the company for the benefit of its members as a whole, and in doing so have regard to:
(a) The likely consequences of any decision in the long-term
(b) The interests of the companys employees
(c) The need to foster the companys business relationship with suppliers, customers and
others
(d) The impact of the companys operations on the community and the environment
(e) The desirability of the company maintaining a reputation for high standards of business
conduct
(f) The need to act fairly between members of the company.

Solution 11.1

11: Corporate social responsibility

135

ETHICAL STANCES

Corporate
citizenship

Ethical
stances

Social
responsibility

 Minimum compliance
 Government imposes wider constraints

Social and
environmental impacts

Social and
environmental audits

 Wider view of ethical responses


 Better for reputation
 Prevents more legal regulation

Short-term shareholder
interest

Long-term shareholder
interest
Ethical stance

Multiple stakeholder
 Building relationships
 Which stakeholders?
 Which obligations?

136

Shaper of society
 Constitution requirements
 Accountability
 Financial viability

Context
Ethical stance is how the firm views its responsibilities to shareholders and the broader society and
environment. This diagram presents four levels of potential ethical stance. You should remind
yourself of the Chapter 2 discussions of CSR when considering the multiple stakeholder and shaper
of society perspectives.

Learning example 11.2


Using the model of Johnson, Scholes and Whittington, identify the ethical stance of the firms, from
the following extracts from corporate mission statements.
(a)

We seek partnerships with suppliers, clients, our employees and the local community as key
stakeholders in our activities and beneficiaries of our success.

(b)

Our policy of sourcing locally where possible to cut emissions from transport, and paying fair
trade prices for all imported products means that by shopping with us you can make a real
difference to the lives of your community and of the world. And because we are owned by
our customers you can get a share of the profits too.

(c)

Our profits are achieved with due regard to the legislation and regulations of the societies in
which we operate.

(d)

At present there are no viable alternatives to the use of carbon fuels to meet the energy
needs of society. But in the long run alternatives must be found. That is why we devote
significant amounts of investment into the search for, and commercialisation of, viable
sustainable alternatives to oil, gas and coal.

Solution 11.2

11: Corporate social responsibility

137

SOCIAL RESPONSIBILITY
138

Corporate
citizenship

Ethical
stances

Social
responsibility

Social and
environmental impacts

Social and
environmental audits

Pristine capitalists

Private property rights paramount, companies exist to make profits


and achieve economic efficiency

Expedients

Acknowledgement of business excesses, acceptance of limited social


and moral responsibilities

Social contract proponents

Survival depends on delivery of benefits to society/groups that


determine its power, behaviour adheres to society norms

Social ecologists

Modification needed of economic processes, resulting in resource


exhaustion, waste, pollution

Socialists

Societys framework should promote equality, not requirements of


capitalism

Radical feminists

Need for emphasis on feminine values such as co-operation and


reflection, fundamental readjustment of society required

Deep ecologists

Human rights to existence dont exceed other species rights.


Economic systems should not trade species survival v economic
imperatives

Context
This model explains the viewpoints of the population on the responsibilities of business. In trying to
satisfy stakeholders management should be aware of the likely expectations and perspectives of
these stakeholders.

Learning example 11.3


You are a member of the Board of an international pharmaceutical research and production
company. For each group quoted below, identify their perspective using the model of Gray, Owen
and Adams.
(a)

Testing your products on helpless animals is wrong. You wouldnt test them on your children!
The principle is the same.

(b)

You make huge profits from your patents. But the poor need those drugs too. Governments
should abolish your patents or force you to cut your prices.

(c)

Stop the charitable work. Its governments job to bind the wounds of society. Just
concentrate on selling them the bandages.

(d)

The problem with your industry is that you try to solve illnesses by attacking the symptoms
rather than the causes and make money by doing so. Many natural remedies are better and
work with the body in harmony. But you cant bottle them so you ignore and trivialise them.

(e)

Selling antibiotics to put into animal feed means that eventually germs will become resistant
to them and they wont be able to treat illness any more. We have to change farming
methods to eliminate the overcrowding that makes the spread of infection such a problem.

(f)

It wont be long until people get fed up with your tinkering with nature to make profits for
yourself at the expense of our world. There will be a backlash against your industry.

(g)

I understand that you have to make money to cover the costs of your R&D but the very poor
nations need your drugs and cant afford them. Have you considered donating some supplies
of the most badly-needed drugs to the World Health Organisation?

Solution 11.3

11: Corporate social responsibility

139

SOCIAL AND ENVIRONMENTAL IMPACTS


140

Corporate
citizenship

Social
responsibility

Ethical
stances

Depletion of
natural resources

Creating conditions
leading to acid rain

Social and
environmental audits

Air and water


emissions

Adverse visual and


aural impacts

How organisations affect


the environment

Negative health
impacts

Waste
disposal

Environmental costs
Waste management
Remediation
Compliance activities
Permit fees
Environmental training
R&D
Maintenance
Legal costs
Environmental assurance bonds
Environmental certification
Natural resource inputs
Record keeping and reporting

Social and
environmental impacts

Contribution to
climate change

Lowering local
quality of life
Contingencies

X
X
X
X
X
X
X
X
X
X
X
X
__
X
__
__









Remediation/compensation
Future regulatory impacts
Essential product improvements
Employee health and safety
Environmental knowledge acquisition
Non-sustainable inputs
Impaired assets

Stakeholders and reputation risk


Increasingly stakeholders are aware of environmental
impacts and require businesses to do more to deal
with them. Being known as a poor corporate citizen
can pose a serious reputation risk.

Context
This is a return to the issue of CSR. This chapter deals with the impact on accounting and the
professional accountant.

Learning example 11.4


Using the categories on the page, plus any other ideas that come to your mind, identify the
negative environmental impacts of an automobile manufacturer on the environment.

Solution 11.4

11: Corporate social responsibility

141

SOCIAL AND ENVIRONMENTAL IMPACTS


142

Corporate
citizenship

Social
responsibility

Ethical
stances

Sustainability
Sustainability is ensuring that economic
development meets the needs of the present
without compromising the future.
Sustainability for organisations means
developing strategies by which an organisation only uses resources at rate that can be
replenished, and emissions of waste dont
exceed environments ability to absorb them.

Social and
environmental audits

For whom?
 Other species
 % of current population
In what way?
 Natural/social/economic
How long?
 Availability of raw materials
 Dependent on climate change
At what cost?
 Presentation
 Substitution/compensation possible
Weak sustainability

Strong sustainability





Social and
environmental impacts

Fundamental change in perceptions required


Harmony with natural world
Sustain all species
Continue to pursue economic growth?

Brundtland report






Catastrophe prevention
Sustaining humanity
Regulate resource usage
Maintenance of existing system

Bruntland and sustainability

World Commission on Environment and


Development reported in 1987. Committee reported
sustainable development was possible, provided
governments considered:
 Access to resources
 Distribution of costs and benefits
 Demographic changes v productive potential

Brundtland report emphasised two key concepts.


 Needs especially essential needs of world's poor
 Limitations imposed by technology and social
organisations

Requirements for sustainable development


Political system
Economic system
Social system
Production system
Technological system
International system
Administrative system

ensures effective participation in decision-making


generates surpluses on self-reliant and sustainable basis
solves problems arising from development
preserves ecological base
searches for new solutions
fosters sustainable trade and finance
is flexible and can self-correct

Context
Sustainable businesses are an ideal. However many firms seek to progress towards it and, by doing
so, gain the support of green investors and the support of governments and avoidance of
legislation.

Learning example 11.5


The global holiday travel industry encourages the use of building of airports for airlines to take
holidaymakers to resorts that have often been artificially created at locations where they displace
local people and natural life, compete for water with farmers and despoil the environment with their
appearance and waste. The impact of a tourist industry arriving at a new location is often the
distortion or destruction of the local way of life.
Explain steps the global tourist industry take to become more sustainable.

Solution 11.5

11: Corporate social responsibility

143

Social AND environmental impacts


144

The Global Reporting Initiative aims to develop Sustainability Reporting Guidelines for organisations to use
when reporting on economic, environmental and social dimensions of their activities, products and services.

Full cost accounting

GRI indicators

Full cost accounting ultimately allows the incorporation of all costs/benefits into accounting equation,
including environmental and social externalities.




Sustainability report







Vision and strategy


Profile
Governance structure and management
systems
GRI content index
Performance indicators





Direct economic impact on key stakeholders


Environmental use of natural resources, emissions,
transport usage, compliance with standards
Labour practices employment practices, health and
safety, training, diversity
Human rights strategy, non-discrimination, workers
rights, low-paid labour
Society community contribution, political activities,
competitive attitudes
Products customer health and safety, advertising,
privacy

Context

The GRI is a body that has produced guidelines on how firms can disclose their sustainability
performance. Adopting the guidelines is voluntary but at present more than 1000 firms in 80
countries have done so.

11: Corporate social responsibility

145

SOCIAL AND ENVIRONMENTAL IMPACTS


146

Corporate
citizenship

Ethical
stances

Social
responsibility

Social and
environmental impacts

Social and
environmental audits

EMAS

ISO Environmental management system

Emphasis on verified improvement and disclosure.


Requirements include:

ISO standards state that an environmental management


system should comprise:













Environmental policy statement


On-site environmental review
Environmental management system
Environmental audits and actions
Public environmental statement

Environmental policy statement


A basis for future action, based on reliable data and
setting specific targets.
 Internal statement tailored to organisations
requirement and mission
 External charter adoption compliance with
objective standards, allows international
comparisons

Environmental policy statement


Assessment of environmental impacts and obligations
Management system
Internal audits/reports to senior management
Compliance declaration

Environmental control systems


Control systems should cover relevant functions and
activities:







Policy development and objectives


Life-cycle assessment
Compliance
Waste and pollution minimisation
R&D
Performance reporting

Context
EMAS (Eco-management and audit scheme) is a European Union initiative which has been most
popular in the eco-conscious Germany. The International Standards Organisation ISO 14000 is an
international standard that deals with the same issues.

11: Corporate social responsibility

147

SOCIAL AND ENVIRONMENTAL AUDITS


148

Corporate
citizenship

Ethical
stances

Social
responsibility

Rationale

Social and
environmental impacts

Social and
environmental audits

Consistency with
mission of
organisation

Social audits
Objectives and
priorities

Degree of
company action

Social audits can concentrate on a specific decision (disinvestment) or aspects of an organisations activities
(direct impacts upon the local community).

Context
Social audits consider the impact of the organisations activities and decisions on society as a whole,
rather than just the natural environment. They stem from a concern with stakeholder
accountability.

Learning example 11.6


The management of a national newspaper has decided to develop accounts of its social impact as
part of its general commitment to corporate social responsibility.
Using the following headings indicate the matters that it could include in its social report.
1
2
3
4
5

Environmental impact
Employment
Influence on political and social events
Contribution to the quality of life
Contribution to justice and fairness

Solution 11.6

11: Corporate social responsibility

149

SOCIAL AND ENVIRONMENTAL AUDITS


150

Corporate
citizenship

Ethical
stances

Social
responsibility

Social and
environmental impacts

Social and
environmental audits

Environmental audit

Audit review

Assesses how organisation is safeguarding the environment. It should enhance management control of
environmental practice and compliance with internal
policies and external reputation.

Auditors will concentrate on a number of aspects of the


control environment which impacts upon an organisations environmental impact:

Types of audit
 Environmental impact assessment of major
projects
 Surveys of organisations impact
 SWOT analysis
 Quality management programme
 Eco-audit
 BS7750 compliance
 Supplier audits








Board knowledge
Compliance procedures
Environmental information systems
Performance targets and review
Implementation of previous recommendations
True and fair reporting
Audit work

 Review of evidence of environmental impact


 Assessment of environmental policy
 Detailed testing of adherence to policy

Context
The social and environmental reports described are often audited by external bodies, including the
firms accountants. Therefore the accounting profession must become able to audit these.

11: Corporate social responsibility

151

Reinforcement
Using Chapter 11 of your Study Text

152

Scan and note corporate citizenship (Section 1)

Expand notes on Gray, Owen and Adams social responsibility stances (Section 2)

Expand notes on environmental impacts and sustainability (Sections 3 4)

Expand notes on environmental management systems (Section 5)

Scan and note social and environmental audits (Section 6)

Attempt Questions Gray, Owen and Adams, Gray, Owen and Adams 2,
Indicators, Full cost accounting and Ways of doing business in Chapter 11

Attempt Quick Quiz

Attempt Question 11 Loxwood from Exam Question Bank at the back of your
Study Text

Answer bank

Solution 1.1
Loss of strategic control

Couldnt cope with competitors or new technologies


Bad investment decisions eg. acquisitions

Loss of management control

Costs out of control


Poor marketing and purchasing decisions
Loss of key management talent
Shops give bad experience to customers

Loss of investor support

Due to above: plus


Appointment of unsuitable board
Loss of key board members
Failure to achieve promised profits
Board believed to be lining their own pockets

Better accounting

Controlled costs and revenues better


Reviewed investor relations to maintain support
Greater participation in management

Solution 1.2
(a)

(b)

To gain trust of clients of the firm

To avoid being sued for misconduct

To encourage users of information to rely on it (eg, courts, taxation authorities,


regulators)

To ensure public confidence in the profession


To provide professional bodies with grounds for disciplining unethical members

Solution 1.3

Failing to notify or to consult investors on major decisions

Withholding information about the business and decisions

Excessive pay to directors

Large amount of share options granted to board at bargain prices

Unjustifiable use of company flats, cars, planes etc

Lavish expense accounts and glamorous business trips

Vanity investments such as on HQ buildings and high profile acquisitions

Golden parachutes at retirement/dismissal such as several years pay and guaranteed


pensions

Close relations with political and celebrity figures backed up by charitable giving by the
firm they manage

Solution 1.4

(a)

Employees. Keep informed: low power due to not being on board. High interest as the
change affects their jobs and they may want to subscribe for shares.

(b)

Family. Key players: they can vote for or against flotation and they have high interest
due to effect on their power and wealth.

(c)

Stock market. Key players: can admit to market or refuse listing. Interested in listed
firms being well governed.

(d)

Customers. Minimal effort: no power to back or block and limited interest in legal status
of firm.

Solution 1.5
Minimal effort

Keep informed

Casual staff at other hotels

Investors in annual report

External auditors

Staff build support and some may apply for


promotion to jobs there
Media will encourage new investors
Transport firms & suppliers will need to plan
how to get tourists to resort and provide
supplies
Holiday firms will be needed to attract
bookings

Keep satisfied

Key players

Environmentalists will seek to block


development or seek assurances

Directors they will make the final decision

Local people will balance effect on community


with jobs and tourist spending
Tourists and shoppers the complex will need
to meet their needs if it is to succeed

Institutional investors voting power and


concerned at effect of risk on share price
Government will want jobs and revenues and
will need to give planning permission

Answer Bank

Solution 2.1
Parmalat

Enron

Robert Maxwell

Italian dairy firm hit scandal in 2003.

Chairman and CEO was Calisto Tanzi, charged with fraud and moneylaundering.

Tanzi put Parmalat funds into family-owned tourism and football


activities.

Covered up 14bn hole in accounts by forged bonds and also issuing


financial assets to itself via off-shore investment firms it owned.

US energy & telecoms company filed for bankruptcy November 2001 in a


scandal that also destroyed its accountants and auditors, Arthur Andersen
after stock fell from $90 to $0 in a year the largest bankruptcy in
history.

CEO Kenneth Lay, his family and other directors accused of insider
dealing (talking up stock price whilst also secretly selling it).

Balance sheet recorded proceeds from risky energy deals (derivatives) as


assets and borrowed against them.

Losses hidden in accounts of off-shore subsidiaries.

Arthur Andersen helped create this structure whilst also auditing it and
ignoring the overall situation.

UK newspaper and publishing magnate who died suddenly in 1991 shortly


before his empire collapsed because banks would not renew its debt.

Investigators discovered acquisitions and debt payments had been


financed with money from employees pension funds which had also been
used to buy Maxwell shares to prop up the companys falling share price
against which debt was secured.

Solution 2.2
Disadvantages of rulebased approaches

Advantages of rulebased approaches

Can be inflexible

Creates an expensive regulatory burden on firms and markets

Rigid and unable to develop without the passage of new laws or


regulations

Firms cannot avoid regulations even if they are unreasonable

Investor opinion overruled by regulators and courts who may


not be the experts

Management clear on where the lines are drawn

No danger of slackening off of regulation or firms ignoring it

Investors safeguarded by professional regulators

Solution 2.3
The main reasons for the growth of codes since 1990 are:
1.

Responses to the scandals and collapses of business corporations


Examples of this have included the Cadbury Report (1992) which sought to limit the
power of CEOs in the wake of the scandal of Robert Maxwell in 1991, who had used
company and pension fund money to fund his lifestyle and ambitions. The SarbanesOxley Act in 2002 followed the collapse of Enron in 2001 and sought to improve
internal controls, stop auditors facing conflicts of interest and ensure that CEOs and
Finance Directors (Officers) take responsibility for accounts.

2.

Globalisation of investment

Countries wishing to attract funds for their firms needed to make their regulatory
frameworks attractive to international investors. This led to the OECD Principles and the
ICGN report.
3.

Local political changes


The change in economic systems towards market economies in Eastern Europe and China
has led to the need for better corporate governance. In South Africa the King Reports
(1994 & 2002) sought to ensure a more integrated approach to stakeholders in order to
support social change and to make investment in the country acceptable to foreign
investors.

Solution 2.4
The main extra provisions in SOX are:

Codes of conduct for senior financial officers

Regulation of audits including rotation of audit partners

Protection of whistleblowers

Requirement that CEO and CFO take personal responsibility for the accuracy of accounts

Solution 2.5
(a)

Philanthropic

(b)

Economic

(c)

Philanthropic

Solution 2.6
Ownership responsibilities: Cafdirect demonstrates that investors are prepared to sacrifice
potential profits to do good.

Answer Bank

Solution 3.1
(a)

He should not sell shares on the basis of this information because he would be breaking
the law on insider dealing.

(b)

Potential conflict of interest. He should have sought the permission of the Chairman
before taking up appointment. He must now disclose it to the Board and be prepared to
resign the non-executive position if instructed to do so.

(c)

This will probably debar him from being a director under legislation. He should
immediately tender his resignation from the Board to avoid bringing it into disrepute.

Solution 3.2
(a)

The excessive pay seems to be an abuse by agents of principals. The elite group appears
to be protecting its own interests and not the interests of owners.

(b)

Poor. Infrequent meetings, lack of independence and lack of open discussions are bad
signs.

(c)

Many German firms have global operations and customers. There should be more nonGerman perspectives on the supervisory boards.

(d)

Weak, it seems to be just owners and labour. The labour representatives also seem
excluded.

Solution 3.3
Corporate governance is poor for the following reasons:
(a)

The Chairman is not independent. This means he will still be mainly concerned with
running the business. He also has no experience of running a listed company or of the
areas of business the company is planning to enter.

(b)

The CEO has not been appointed by independent NEDs. The CEO is obviously under the
control of the Chairman and not an independent voice.

(c)

NEDs constitute 20% of the board, which is too little. The politician has been appointed
for the wrong reasons and may lack experience, whilst the lawyer is not independent
because his firm receives work from the Company, given to them by the Chairman.

Solution 3.4
(a)

The NEDs have insufficient time to prepare for meetings and so cannot receive
independent advice or ask penetrating questions.

(b)

Dependence on the fees means they would not be prepared to resign on principle if the
Board was doing wrong, and may avoid rocking the boat to help them get nominated and
re-appointed.

(c)

This compromises her independence if the fees received are a substantial part of her
income. She may play along with the CEO in order to get more consultancy work.

(b)

This suggests a lack of fresh ideas coming in. Also danger they may feel need to cover up
for past mistakes by siding with management. The Combined Code suggests that nonexecutive directors who have served for more than nine years would not normally be
classed as independent.

Solution 3.5
A problem with all the remuneration elements are that they are based on financial performance
only and so will not motivate the Sales Director to manage his sales team well or conduct his
other responsibilities as a director.

(a)

This is not sufficient to motivate him to work hard as the cap means it will make little
difference to his standard of living.

(b)

Increasing sales volume may not increase profits if it has been achieved by price cutting
or high promotional spend. There is also a danger that sales may be increased in the
short-run by misleading customers by encouraging the sales team to book sales before
the year-end with non-creditworthy customers, or agreeing with customers to cancel
sales immediately after the year-end.

(c)

This could encourage reckless behaviour to boost earnings, and encourage the early
retirement of the director following a particularly good year to maximise his pension.

(d)

This is not very motivational as there is very little chance the firm could increase its share
price to $1.50 in a single year. It also doesnt help retain the director if these are the only
share options he has.

Solution 3.6
(a)

It suggests that the board has ticked-the-box on having an Audit Committee but it
doesnt seem to be a very effective one. No chair, no knowledge and no NEDs.

(b)

This appears to have consisted of NEDs, which is appropriate. Having only 2 members
could lead to deadlock or, if it doesn't, the fact that it doesnt could suggest they were
merely there to sign-off on the recommendations of the Board.

(c)

This means that there is not a sufficient independent element on the Board and Nomination
committee. Therefore the main Board could protect itself by vetoing the nomination of
directors that could demand change. In addition the company is neither complying nor
explaining. It states that it regards Mr YYY as independent, but it does not attempt to justify
the difference between its interpretation of independence and the definition in the
Combined Code.

The shareholders can ask questions of the Board at a GM which could embarrass the Board. If they
grouped together they could try to force a resolution to dismiss Board members or appoint additional
directors. The stock market could threaten suspension of the companys shares although this is
unlikely.

Answer Bank

Solution 4.1
(a)

Objective or plan: doctor sets by prescribing certain medication at certain intervals.


System: medication is received from pharmacy and checked (input), administered
(process) and patients condition improves (output).
Sensor: patients record is updated each time the dose is given and for the results of
tests on pulse, temperature etc.
Comparator: senior medical staff review the patient record regularly to check that the
medication is being given and the patient is improving.
Effector: doctor may instruct changes to medication if patient not responding as
planned. Hospital management may discipline staff if it is discovered that medication has
not been given when planned.

(b)

Human resource controls: selection and training of medical staff.


Administrative controls: management of admissions and beds, scheduling of operating
theatres, security of dispensary.
Management controls: supervision of staff, review of management information.
Ethical codes: policies of the hospital, professional ethics of medical staff.
External controls: regulatory inspections, professional bodies disciplining medical staff,
market forces and need to attract patients, litigation by patients for negligence.

Note: The last two of these are not internal controls. They are external and part of the control
environment. If they are strong enough they may reduce the need for so many internal controls.

Solution 4.2
(a)

The project risk exceeds the risk appetite of the shareholders. The existing shareholders
have deliberately invested in stable industries and not in risky industries. They will
probably sell their shares and cause the share price to fall or put pressure on the Board to
oppose the sell-off.

(b)

The project may be appropriate for the risk appetite of investors. High technology is an
industry characterised by large investments with high risks but also potentially high
returns if successful. These investors will probably support the decision.

(c)

This suggests a balanced risk/return profile which may satisfy most investors.

(d)

The project will probably exceed the risk appetite of investors and lead to a fall in the
share price. Pension funds need regular reliable income and stable share prices to ensure
the value of the funds remain high. They cannot afford to leave retired people with no
income by having lost it in risky investments.

Solution 4.3
Business environment

Control procedure (student to add


suggestions)

Most of the customers pay in cash

Regular reconciliations
Separate cashier to handle money
Close observation of staff

There is high staff turnover in this


industry

Introduce loyalty-based bonuses


Ensure regular induction & training programmes
Have clear succession planning for staff

Individual inventory items are of high


value

Ensure good physical security


Inventory only issued to authorised signatories

Close stock control to avoid over-ordering


A lot of firms in the industry have been
sued by dissatisfied customers

Ensure clients wishes are written down and signedoff by client


Appoint client care manager to each client
Establish an internal complaints procedure
Take legal advice on compliance and at early stage
of any dispute

There is a lot of dangerous machinery


and chemicals involved in the process

Training of all staff in relevant safety matters


Appointment of a Health and Safety officer in each
factory
Contingency plans in place for spillages and injuries
Insure firm against liability for injury

Solution 4.4
Possible difficulties include:

Cultural difficulties; management structures and attitudes may differ in the overseas
supplier, also attitudes to quality

Arlo does not have direct control over the suppliers workers as they are employed by the
supplier

Quality review; does Arlo incur costs through sending its own staff out to review the
suppliers activities, or does it rely on the quality procedures operated by its supplier

Communication problems; the supplier may be unwilling to give Arlo bad news

Answer Bank

Solution 5.1
(a)

The personal views and influence of Mr X will have determined AAA's attitude to risk and
he is an entrepreneur who is willing to take risks. SSS has shareholders who would
punish a board that took too many risks and had too many failed business ventures. The
SSS board members will be cautious, in order to ensure they remain on the board.

(b)

Different shareholder requirements. AAAs shareholders are obviously risk seeking


because they know and support Mr X. SSSs shareholders, by purchasing railroad stock,
have shown a preference for an established industry.

(c)

Organisational influences. AAA is smaller and it has diverse businesses. It has a history of
growth by trial and error. Risk taking is in its culture and reflected in its lack of control
systems.

(d)

Cultural influences. AAA has been characterised by an individualist culture based on Mr X.


SSS is more likely to operate a hierarchist culture.

(e)

National influences. SSS is subject to strict US codes on corporate governance and


internal control.

Solution 5.2
(a)

Establish requirement that management at each store have a monthly staff meeting at
which risk is an agenda item and staff are informed of risks that are emerging (eg a new
credit card hoax) and where they can report risks.

(b)

Hold regular fire drills and evacuations to show how serious a fire would be.

(c)

Notices in staff rooms depicting symptoms of particular risks (eg. how to spot a thief, the
signs to look for in strain injuries).

(d)

Allow staff time to conduct mystery shopper visits to rivals and other stores in their own
company and to report on what they experienced.

(e)

Instruct all management and staff to complete a personal risk assessment questionnaire
and return to HQ.

(f)

Base bonus payments for managers and staff in part on carrying out risk management
procedures (eg meetings, attending courses).

(g)

Notify managers of flying visits or mystery shopper tests to assess risk management at
each store and depot.

Solution 5.3

10

Failure of the board to understand all the risks the business faces (this ties in with board
recruitment and education discussed in Chapter 3)

Failure of the board discuss key risks for long enough often enough

Managers and staff being able to take significant risks without the boards knowledge

Failure of intelligence to predict key future risks and how their consequences will impact
upon competitive strategies

Information about the ways risks are being managed

Solution 6.1
Strategic risks

Exposure of the firm to the economies and competition of new countries

Possibility of losing customers who reject the new check-out technology

Financial failure of home delivery service

Neglect of core business due to devoting resources and management attention to foreign
development

Operational risks

Shortages of supply due to problems with assuring supply chain in foreign countries

Breakdown of new check-outs leaving the store unable to take money

Fraud by customers not declaring all the goods they have taken from the shelves

Collisions and injuries caused by home delivery vehicles

Solution 6.2
Financial risks

Value of investments fluctuate

Debtors default on borrowings

Loss of earnings due to changes in the interest rate

Legal and
political risks

Increased regulation over banks and charges

Costs of defending legal actions against them for alleged cartel and
fines if convicted

Environmental
risks

Bad publicity over charges

Criticism for congestion caused by customers vehicles and security


vans

Technological
risks

Breakdown of telephone links to call centre

Hacking of bank website

Breakdown of ATMs

Fraud by call centre or IT staff

Health and
safety risks

Harm to staff from attacks by bank robbers

Injury to staff from excessive use of IT systems or headsets

Knowledge
management
risks

Leaks of customer account information to outsiders

Improper denial of credit or account information to customers

Solution 6.3
Fraud risks

Property risks

Disruption
risks

Card readers and cloning enabling fraudulent withdrawals from ATMs

Staff embezzling bank or customer funds

Bogus clients obtaining loans

Fire or flood at branches

Vandalism to ATMs

Forced removal of ATMs using mechanical excavators

Breakdown of IT systems (same as technology risks)

Strike action by unionised staff closing branches

Severe weather making it impossible for staff and customers to get to


branches

Answer Bank

11

Resource
wastage risks

Trading risks

Product risks

Organisational
risks
Reputation
risks

Failure of electricity supply in area of branch necessitating its closure

Costs of printing and posting statements to customers

Costs of on-line banking service if customers are not using it

Staff time in holding conversations with customers

Costs of branches if customers can be persuaded to use call centres


and on-line systems

Possibility that payments on foreign debt will be delayed and harm


cash flow of bank

Possible repudiation of debt by debtor nations

Loss of loans to dubious foreign customers

Legal liability for misselling investments to customers

Increasing costs of complying with regulations on investment products

Armed hold-ups of branches due to large amounts of cash held there

Refusal of staff to comply with work smarter initiative

Potential loss of control over foreign call centre

Perceived as vulnerable to credit crunch

Lack of security of customer information

Giving poor advice

Solution 6.4
This is an individual exercise. There is no debrief for this Learning example.

12

Solution 7.1
(a)

Reduction. This reduces ZABs fixed costs.

(b)

Reduction. Having signed it enables ZAB to rebut allegations.

(c)

Reduction. Should reduce losses by deterring & catching thieves.

(d)

Reduction.

(e)

Acceptance. Presumably the costs are less than the benefits of customer goodwill and
promotion on the bags

(f)

Transfer. If it fails the empty store will soon be the lessors problem.

(g)

Transfer. Staff are taking the risk of low pay during quiet seasons.

Solution 7.2
(a)

This is an administrative control to ensure correct staff utilisation and perhaps to


construct management accounts and fee invoices. It may also be a management control
if it assesses the effectiveness of a staff member or the profitability of particular products
or clients.

(b)

This is an administrative control.

(c)

This is a management control because it is used to manage business units and


responsibility centres

(d)

This is a corporate control because it applies to the corporate board.

(e)

This is a control at all three levels.

(f)

This is a corporate control but the risk committee may require that risk committees be
set up at divisional and workplace level too and these would be managerial and
administrative controls.

Solution 7.3
(a)

(i)

Send two agents to collect to deter assailants and to provide a witness. This will
double the costs of collecting payments.
Introduce procedures that agents can carry no more than a certain amount of
takings on them before they must deposit the rest in a secure place in their vehicle
or at a bank. This will reduce losses. Costs will be for the secure places and from
the reduced efficiency of agents because they have to break off from collecting
regularly.
Employ bodyguards/armoured cars etc possible but expensive and bad for
reputation.

(b)

(ii)

Abandon collections and insist households pay through banks. Cost will be loss of
some clients and need for chasing of non-payers. Also redundancy payments to
agents and possible loss of selling opportunities.

(i)

Improve product documentation and tracking. This will increase administrative


costs.
Insure consignments. The costs will be the insurance premium and costs of
pursuing claims.
Improve credit checks on customers. This will increase administration costs and
also mean they cease supplying some customers

(ii)

Cease business with the country. Cost will be loss of all future earnings from there.
Only sell to country through third party firms and leave them to take the risks. This
will reduce profit margin on the product.

Answer Bank

13

Solution 8.1
Customer relations: Downward communication could be setting of service standards and KPIs,
provision of training, creation of new key account manager roles, and initiatives like awards for
customer service champion of the month, posters emphasising customer is king. Upward
communication could be reports on KPIs, regular board report from head of customer relations,
mystery shopper reports, regular reports on customer turnover with reasons for loss, reports on
reasons for complaints to industry watchdog by customers.
Service levels: Downward communication of importance via setting key targets for reducing
outages, quicker response to requests for service/repairs. Upward communication via reports on
power performance against targets and special reports of serious outages or problems.
Health, safety and environment: Downward communication includes clear commitment from
CEO to the importance of this, instruction to managers to create health and safety committees
at workplace level, provision of training, posters to remind, discipline for breaches of
regulations. Upward communication would be performance against targets, results of IA
assessments, specific reports on incidents.
Asset security and business continuity: Downward would include making staff personally
responsible for tools etc, requirement for managers to submit risk assessments, policies on
personal security, employment of business continuity consultants to work with divisional
managers to develop plans, policies on succession and backup. Upward communication includes
IA reports.
Expenditure: Downward communication includes setting of maximum expenditure limits,
centralisation of payments, tight budgets, refusal of expenditure requests, requirement for
business case for spending. Upward communication would be budget reports and reports on
progress of major projects (eg. pipelines)
Accounting, financial and other reporting: Downward would be installation of particular
programmes, documentation and procedures, notification of adoption of particular conventions,
creation of IA. Upward would be regular accounting reports, IA reports, and reports from
external auditors.

Solution 8.2
A good example is the systems development lifecycle, applying to developments in
computerised systems.
SYSTEMS DEVELOPMENT LIFE CYCLE
Feasibility study

Briefly review the existing system

Systems
investigation

Obtain details of current requirements and user needs such as data


volumes, processing cycles and timescales

Identify possible alternative solutions

Identify current problems and restrictions


Systems
analysis

Consider why current methods are used and identify better alternatives

Systems design

Determine what inputs, processing and storage facilities are necessary to


produce the outputs required
Consider matters such as program design, file design and security
Prepare a detailed specification of the new system
Test system fully

14

Systems
implementation

Write or acquire software, test it, convert files, install hardware and start
running the new system

Review and
maintenance

Ensure that the new system meets current objectives, and that it continues
to do so

Solution 8.3
The main arguments you could have included are:

Having IA will be recommended or required by the codes on corporate governance that


listed companies must abide by

IA shouldn't report to him if it is to be independent

IA should report to the Audit Committee to help it do its work. It is for the Audit
Committee to decide whether IA is needed or not

If he is overloaded, this may indicate that the growth of XYZ plc is straining its internal
controls and that a review by IA is needed

Operating abroad represents a change to risk and to organisational structure that may
defeat the present internal controls

The benefits of IA can go beyond just reducing the audit fee and include identifying cost
savings and reducing the risks of fines for non-compliance

The scope of IA can go beyond financial controls and these other controls need
monitoring too

IA could be carried out by an external provider to reduce the fixed costs of having a
permanent IA function

Solution 8.4
(a)

It indicates a lack of experience amongst IA staff. IA seemingly battles for resources and
has no career staff of its own. The trainees may wish to gain the favour of the divisions
they audit to get jobs there later (or these jobs may be held out as inducements). It will
be very difficult to conduct audit planning with shifting staffing and lack of chance to
develop their skills.

(b)

This suggests that the culture does not hold IA in high regard and so internal controls will
not be strengthened by fear of it. The danger is that IA cant recruit or keep the best
staff. This will reduce the quality of its work.

(c)

This means that its scope is principally financial controls and it suggests that staff may be
tempted to go easy on departments in which they hope to get a job.

(d)

The Head of Department created the system he is now auditing. He may be blind to
deficiencies of the system because of his preconceptions and/or he may wish to suppress
criticism of it because it reflects badly on him. His staff may also not wish to be seen to
criticise it in case it affects their careers in IA.

Solution 8.5
Methods of improvement:

Lay down stricter guidelines on what should be disclosed (such as key controls, methods
used to assess controls and key weaknesses found and remedies applied) rather than
simply require statement of compliance.

Extend scope of external audit to include audit of business and other risks beyond simply
risks to financial statements.

Require boards to publish a list of key risks and how they are managed.

Drawbacks:

Will increase costs of compliance, particularly if external auditors have to validate.

Firm may lose commercial confidentiality over its affairs in the interests of transparency.

Management may follow more risk-averse strategies and so miss potential gains.

Answer Bank

15

Solution 9.1
(a)
(b)
(c)
(d)
(e)
(f)

Teleological/act utilitarian best outcome for majority from the decision.


Deontological/absolutist rejection of corruption as always wrong.
Teleological/rule utilitarian abide by the rules that bring the best outcomes overall.
Egoist based on personal benefit.
Deontological/Kantian do as you would be done by.
Moral relativist adopt the ethics of the country you are dealing with.

Solution 9.2
Partner A

Level 1 pre-conventional: he would exhibit moral behaviour only if he feared


punishment for not doing so and not because he understands the moral issues.

Partner B

Level 3 post-conventional: she has considered the broader moral issues and is
challenging the conventions and making her own decision rather than accepting
convention.

Partner C

Level 2 conventional: she recognises that ethics are part of a social contract.
GGG has a duty to the public otherwise it has no right to exist as an auditor.

Solution 9.3
(a)

Discipline client manager and consider disciplining the Client Director for misuse of funds
to improve moral framing.

(b)

Reinstate low moral intensity offence and they have already been punished.

(c)

Dismiss or discipline depending on banks ethical stance and views on national diversity.

(d)

Dismiss. Very high moral intensity and significant reputation risk. No mitigating factors.

Solution 9.4
Facts: as given
Ethical issues: fairness/rightness of treatment of M, integrity and independence of the audit of
GGG.
Norms/principles/values: self-interest due to reliance on GGG for income, familiarity of
relationship between B and GGG, intimidation of M by GGG, profitability of GGG's contract.
Alternative courses of action. Do nothing and sign accounts, reinstate M, further
investigation of GGG, discipline B, remove B as client manager, revolve audit team, investigate
involvement of audit partner (has B been supervised at all?)
Best course of action: reinstate M or compensate, discipline B and audit partner, further
investigation of GGG by new audit team, write to Chair of GGG complaining at intimidation,
introduce safeguards, reduce reliance on GGG.
Consequences: avoid audit risk and potential problems from professional monitoring, avoid
litigation from and exposure by M. But may lose GGG, valuable client, and could raise further
questions about the past audits.
Decision: adopt best course of action.

16

Solution 10.1
Code of conduct should cover:

Treatment of colleagues, including making clear that sexism is prohibited


Independence of editorial policy and fairness in reporting
Misuse of IT systems
Whistleblower procedures
Equal opportunities policy for appointments

The control environment at ZZZ will work against the success of this code due to the national
culture and the behaviour of the Chairman which seems to condone such sexist behaviour. The
lack of independence on the board means that there is no-one for the whistleblowers to report
to in confidence. There will be the suspicion that any code of conduct will not be implemented or
supported by management.

Solution 10.2
(a)

Professional competence/due care may be breached by you unless you make your
reservations clear to your manager. The practice will breach its obligation unless the work
is checked by a competent person.

(b)

Integrity, although the practice may argue that this charging structure was clear in the
letter of engagement. However such a structure appears to breach the principal of
professional behaviour.

(c)

Confidentiality, assuming this was not specifically agreed to by the client as a condition
of obtaining the loan. Also professional behaviour depending on how much of an
advocate the partner was for the client when getting the loan.

(d)

Objectivity as the practice may not be sure that this is the best adviser for each and
every client. Possibly confidentiality if the practice passes over client names to the
adviser without permission of the client.

(e)

Professional behaviour as clients have a right to expect their concerns to be dealt with
in a reasonable time.

Solution 10.3
(a)

Advocacy threat but also possibly self-interest. The reference could be biased to help
the client to get the funding. The reference could be externally reviewed or the
relationship disclosed to the bank (which presumably they realise already).

(b)

Intimidation threat and also self-interest. The present audit and future audits may be
soft to keep client happy or superficial to save costs and so allow a competitive fee to be
charged. Stay with original audit plan and give clear account for time spent to client.
Consider review of audit plan for next year.

(c)

Self-review threat: if it can be shown that there is not proper independence from the
consulting division. Check independence or decline request.

(d)

Self-interest threat: the partner and their staff should be excluded from the audit
process and not allowed to see the papers or report.

(e)

Familiarity threat: however this does not appear to be a significant problem (assuming
the Managing Partner has no connection with the audit) for now, so no action needed.

Solution 10.4
Saying that accountants cant be rewarded in this way puts accountants in much the same
position as non-executive directors. The problem is the fees non-executive directors are paid
are unlikely to be their main source of income unlike accountants. Also accountants are not just
responsible for producing published accounts for external investors; other responsibilities may
include providing advice on the financial implications and risks connected with major

Answer Bank

17

investments. It seems unfair to exclude accountants from the rewards derived from the profits
generated by those investments, if those investments are successful.
The case for limits on the remuneration packages of accountants whose role is to scrutinise and
challenge information appears to be stronger, particularly internal auditors. Remember also that
bonuses do not need to be linked to the companys performance; they can be generated by
good performance in other ways.

Solution 10.5

18

(a)

This is the perspective of the profession itself. The requirement that members of
accounting bodies adhere to ethical codes, and can be disciplined and even expelled for
not doing so are ways for the profession to ensure this. Certainly without such
professional conduct the work and word of accountants would become devalued and it
would adversely affect the smooth conduct of the market economy, investment and
public finance.

(b)

Accountants in industry must obey management instructions so far as they dont conflict
with their legal and professional obligations. Financial reports on companies performance
are usually audited by members of the profession and an independent view expressed.
But the Enron collapse showed that sometimes members of the profession have allowed
this independence to become blurred and this was not in the public interest. This has led
to the profession being regulated by codes on corporate governance. Tax avoidance is
legitimate as it stays within the taxation legislation and sometimes has the effects the
government intended such as channelling funds to good causes to avoid tax. It acts as a
discipline to ensure taxation legislation is better drafted. Tax evasion is wrong because it
means breaking the law and the profession should not be party to this. But there is some
truth in the argument that richer people can seem to pay less tax because they can hire
better advisers.

(c)

Accountants dont support just capitalism. There have been accountants in feudal and
communist systems too and the state employs a lot of accountants. Accountants are not
responsible for changing economic systems but even so they have developed techniques
of environmental accounting.

Solution 11.1
This provision has been the subject of some debate. One view is that the key phrase is benefit
of its members, implying a limited view of citizenship. However some critics have argued that
the section lists so many factors to consider that it effectively implies an equivalent view.

Solution 11.2
(a)

Multiple stakeholder stance

(b)

Shaper of society stance

(c)

Short-term shareholder interest stance

(d)

Long-term shareholder interest stance

Solution 11.3
(a)
(b)
(c)
(d)
(e)
(f)
(g)

Deep ecologist
Socialist
Pristine capitalist
Radical feminist
Social ecologist
Social contract proponent
Expedients

Solution 11.4

Visual impacts of automobile plants, supplier industries, road expansion and scrap heaps.

Noise from production of automobiles and from road noise from their use.

Emissions from automobile plant and from vehicles themselves. Pollution from spillages in
the oil industry.

Carbon dioxide emissions from the factory and from the cars themselves. Roads and
parking spaces reducing ability of ground to absorb suns rays.

Increased congestion and atmospheric pollution from road traffic, despoiling of natural
habitat around oil wells and refineries, loss of sea life from tanker spillages.

Injury and death due to road accidents, respiratory illnesses, poisoned water sources
from decaying cars.

Waste disposal problems from end-of-lifecycle cars, disposal of worn tyres, disposal of oil
and lubricants polluting water.

Acid rain created from nitrogen oxide and sulphur dioxide created by burning fuel.

Depletion of natural resources through dependence on oil for fuel and materials use of
metal ores.

Solution 11.5
Steps could include:

Insistence that airlines switch to eco-fuels, more efficient aircraft and plant trees to offset
emissions of greenhouse gases

Sell eco-tourist holidays that make their minimum impact on local environment a selling
point

Give preference to local suppliers for food, excursions etc

Answer Bank

19

Increase holidays nearer to home

Encourage bio-diversity in hotels such as in the planting of hotel gardens

Ensure local communities, rather than greedy governments, are involved in making
choices about where hotels can be built and facilities sited

Contribute funds to improve local facilities such as fresh water and housing

Lay down requirements for waste disposal

Provide information to tourists on local economy and culture and encourage respect for it

Solution 11.6
Environmental impact

Switching to digital methods to reduce use of paper and transportation


Sourcing of newsprint paper and use of sustainable forests
Emissions and impacts of transportation
Energy usage and conservation
Appointments of staff with environmental responsibilities

Employment

Jobs created, gained, lost


Breakdown of workforce by gender, ethnic background, age and disability
Number of staff receiving personal improvement/development activities

Influence on political and social events

Summary numbers of stories/articles carried by subject


Commendations received
Case studies of particular campaigns and outcomes
Amount and balance of political reporting broken down between parties or issues

Contribution to the quality of life

Summary numbers of articles by topic


Specific new sections introduced
Awards won
Percentage of page space taken up by advertising
Amount of space given at nil cost to good causes

Contribution to justice and fairness

20

Summary of editorial policy


Relations with communities
Employment policies

FOR EXAMS IN
DECEMBER 2008

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