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    Parle G SWOT Analysis

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    kumar satyam
    Parle G is India's most trusted top of mind biscuit brand known for its low cost and good advertising visibility. It has strong brand loyalty due to being a celebrity endorsed brand that positions itself for children's genius. However, Parle G also faces weaknesses such as many competitors in the biscuit segment and lacking product differentiation or unique qualities. It has opportunities to partner with schools and corporates, but threats include similar competing biscuit categories from brands like Britannia Tiger and Horlicks.

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    Parle G SWOT Analysis

    Uploaded by

    kumar satyam
    743 views2 pages
    Parle G is India's most trusted top of mind biscuit brand known for its low cost and good advertising visibility. It has strong brand loyalty due to being a celebrity endorsed brand that positions itself for children's genius. However, Parle G also faces weaknesses such as many competitors in the biscuit segment and lacking product differentiation or unique qualities. It has opportunities to partner with schools and corporates, but threats include similar competing biscuit categories from brands like Britannia Tiger and Horlicks.

    Original Description:

    A case study on Parle G

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    Parle G is India's most trusted top of mind biscuit brand known for its low cost and good advertising visibility. It has strong brand loyalty due to being a celebrity endorsed brand that positions itself for children's genius. However, Parle G also faces weaknesses such as many competitors in the biscuit segment and lacking product differentiation or unique qualities. It has opportunities to partner with schools and corporates, but threats include similar competing biscuit categories from brands like Britannia Tiger and Horlicks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    743 views2 pages

    Parle G SWOT Analysis

    Uploaded by

    kumar satyam
    Parle G is India's most trusted top of mind biscuit brand known for its low cost and good advertising visibility. It has strong brand loyalty due to being a celebrity endorsed brand that positions itself for children's genius. However, Parle G also faces weaknesses such as many competitors in the biscuit segment and lacking product differentiation or unique qualities. It has opportunities to partner with schools and corporates, but threats include similar competing biscuit categories from brands like Britannia Tiger and Horlicks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Parle G SWOT Analysis, USP & Competitors

    SWOT Analysis of Parle G with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing
    Analysis

    Parle G
    Parent Company

    Parle

    Category

    Biscuits

    Sector

    Food Products

    Tagline/ Slogan

    G means Genius; Aao Banaye kal ke Genius

    USP

    India's most trusted top of the mind brand


    STP

    Segment

    People looking to have biscuits anytime

    Target Group

    All age groups lower, middle and upper class people

    Positioning

    For children who are genius in every field


    SWOT Analysis
    1. Low cost
    2.Good advertising and visibility
    3.Celebrity brand ambassadors
    4.Most trusted brand having high brand loyalty

    Strengths

    5.Top of the mind biscuit brand

    Weaknesses

    1. Many competitors in this segment


    2. Nothing unique in the product now.

    3. Storage
    4. No diffrentiation
    1. Tie-up with schools as a part of meals
    Opportunities

    2. Tieup with corporates/hotel chains

    Threats

    1. Similar biscuit categories


    Competition
    1. Britannia Tiger
    2. Horlicks Biscuits

    Competitors

    3. Local glucose biscuits

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