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    This document provides references for sources used in a paper or report on topics related to customer satisfaction, brand loyalty, innovation, competitive advantage, and strategic management. The references are organized alphabetically and include journal articles, book chapters, and government publications published between 1988 and 2012.

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    Scribd 1references

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    This document provides references for sources used in a paper or report on topics related to customer satisfaction, brand loyalty, innovation, competitive advantage, and strategic management. The references are organized alphabetically and include journal articles, book chapters, and government publications published between 1988 and 2012.

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    This document provides references for sources used in a paper or report on topics related to customer satisfaction, brand loyalty, innovation, competitive advantage, and strategic management. The references are organized alphabetically and include journal articles, book chapters, and government publications published between 1988 and 2012.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    881 views2 pages

    Scribd 1references

    Uploaded by

    bypassthecortex
    This document provides references for sources used in a paper or report on topics related to customer satisfaction, brand loyalty, innovation, competitive advantage, and strategic management. The references are organized alphabetically and include journal articles, book chapters, and government publications published between 1988 and 2012.

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    © All Rights Reserved
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    REFERENCES

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    examination of the transaction-specic model. Journal of Services Marketing.20 (1),
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    Bredrup, H.(1995) Competitivenes and competitive advantage, In : Rolstadas, A. (ed.)


    Performance management: a business process benchmarking approach. London :
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    Hallowell, R.(1996).The relationship of customer satisfaction, customer loyalty and


    profitability : An empirical study. International Journal of Service Industry
    Management. 7(4),pp.27-42.

    Kotler,P. & Pfoertsch, W.(2010). Ingredient Branding: Making the Invisible Visible.Berlin :
    Springer-Verlag

    Lee, K. & Joshi, K.(2007).An empirical investigation of customer satisfaction with


    technology mediated service encounters in the context of online shopping. Journal of
    Information Technology Management. 18(2), pp. 18-37

    Mohammad, A.A.S.(2012). The Effect of Brand Trust and Perceived Value in Building Brand
    Loyalty. International Research Journal of Finance and Economics. 85 (2012), pp.
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    111-126.

    OECD.(2006). Innovation and Growth in Tourism. Paris : OECD Publishing


    Nemati, A.R., Khan, K. & Iftikhar, M.(2010). Impact of Innovation on Customer Satisfaction
    and Brand Loyalty, A Study of Mobile Phones users in Pakistan. European Journal of
    Social Sciences. 16 (2), pp. 299- 306

    Muller,W.(1991). Gaining competitive advantage through customer satisfaction. European


    Management Journal. 9 (2), pp. 201211

    Peteraf, M. (2005) A resource-based lense on value creation, competitive advantage, and


    multi-level issues in strategic management research, In : Dansereau, F. &
    Yammarino, F.J. (eds.) Research in multi-level issues : Multi-level issues in
    strategy and methods. Vol. 4. Oxford : Elsevier Ltd,pp. 177-188
    Poza,E.J.(2010).Family Business. Mason OH : Cengage Learning
    Saloner,G, Shepard,A and Podolny,J.(2001). Strategic Management. New York, NY: Wiley
    The Stationery Office of the Government of the Unitwed Kingdom (2010) Management of
    risk: guidance for practitioners.3rd edn.Norwich : The Stationery Office
    Urabe, K.,Child,J. & Kagono,T.(1988).Innovation and management: international
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