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    Vogue Media Pack Final

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    Vogue aims to provide the strongest editorial fashion coverage and an exclusive online community for readers. It also wants to offer vast advertising opportunities for brands. The average Vogue reader is predominantly female, in their late 30s, employed full-time, and enjoys luxury beauty and fashion. Vogue covers high-end looks, celebrity interviews, and current issues. It reaches readers through print magazines, tablets, and its website.

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    © All Rights Reserved
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    Vogue Media Pack Final

    Uploaded by

    api-264075161
    638 views9 pages
    Vogue aims to provide the strongest editorial fashion coverage and an exclusive online community for readers. It also wants to offer vast advertising opportunities for brands. The average Vogue reader is predominantly female, in their late 30s, employed full-time, and enjoys luxury beauty and fashion. Vogue covers high-end looks, celebrity interviews, and current issues. It reaches readers through print magazines, tablets, and its website.

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    Vogue aims to provide the strongest editorial fashion coverage and an exclusive online community for readers. It also wants to offer vast advertising opportunities for brands. The average Vogue reader is predominantly female, in their late 30s, employed full-time, and enjoys luxury beauty and fashion. Vogue covers high-end looks, celebrity interviews, and current issues. It reaches readers through print magazines, tablets, and its website.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    638 views9 pages

    Vogue Media Pack Final

    Uploaded by

    api-264075161
    Vogue aims to provide the strongest editorial fashion coverage and an exclusive online community for readers. It also wants to offer vast advertising opportunities for brands. The average Vogue reader is predominantly female, in their late 30s, employed full-time, and enjoys luxury beauty and fashion. Vogue covers high-end looks, celebrity interviews, and current issues. It reaches readers through print magazines, tablets, and its website.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9
    At a glance
    Powered by AI
    The key takeaways are that Vogue aims to provide its readers with the strongest editorial coverage on fashion and related topics. It targets an affluent, predominantly female audience between 28-37 years old. Vogue readers consume content across print magazines, tablets, and web pages. Vogue uses platforms like print magazines, web pages, tablets, and social media to reach its audience.

    The target demographic of Vogue readers is predominantly female, between the ages of 28-37, who have high disposable incomes. Specifically, 92% buy designer fashion and 93% own premium beauty products. They tend to be located in London and have full-time employment.

    Vogue readers consume content across different platforms - older readers prefer print magazines and tablets, while younger readers use the website and mobile apps. There is also crossover between platforms, with 60% of print readers being regular website users and 80% of website users purchasing print issues.

    Produce strongest

    editorial coverage

    MISSION STATEMENT
    Online readers are part of the
    most exclusive online community

    Provide vast outlets for advertisers and


    consumers

    With Vogue being one of the most prestigious high-end fashion magazines we want to give our readers the following: the
    strongest editorial coverage, a variety of outlets for advertising as well as provide the most exclusive online community.

    Location:
    London

    93% own
    premium
    beauty

    THE READER
    The average Vogue reader is predominantly
    female, this is because fashion falls largely into
    the interests of females. Especially high-end
    fashion. The majority of Vogue readers (92% &
    93%) own premium beauty and designer wear.
    With the internet becoming more and more
    widely used to view this sort of media. The
    platforms in which our readers view Vogue vary,
    the older generation of readers choose the tablet
    as the best platform. With mid 30 year olds
    enjoying the printed issue, with the younger
    audience viewing via the webpage. Our readers
    would most likely be in full-time employment,
    this is based on the interests and lifestyle of our
    readers. Our readers are stylish and enjoy the
    Vogue lifestyle.
    In terms of audience categories our audience
    would fit into the ABC1 profile. Meaning they will
    not have a huge amount of free time as that may
    be taken up by work. They have the funds in
    order to purchase this magazine or perhaps even
    subscribe. This would explain the younger
    audience viewing the magazine on the webpage.

    92% buy
    designer
    fashion
    Age:
    38.3

    Print: 34
    years old
    Tablet:
    37 years
    old

    Full time
    employment

    87%
    female
    readers

    Webpage:
    28 years
    old

    ABC1
    profile

    What we offer

    In our Vogue issues we offer a variety of fashion related articles. Ranging from what to wear to keeping up
    to date with high-end looks, to Emma Watsons views on equality. We aim to give our readers a vast option
    of fashion related articles giving the most coverage out of any other editorial fashion magazine.
    Here at Vogue we know what interests our readers, we use celebrities and models we know our audience
    will relate to and who they will admire. We want our readers to keep up-to-date with the fashion world as
    well as the female world in general. Our interviews with celebrities consist of world issues as well as
    fashion. In the September issue of Vogue we asked Emma Watson about her views on equality.

    Platform Offering

    TABLET

    PRINT

    WEBPAGE

    Here at Vogue we offer a range of media platforms to view our content. Via the tablet, via a printed version
    and through the internet on our website.
    11.9million in print audience
    8.5 million monthly online audience

    AUDIENCE CROSSOVER:
    60% of our print readers are regular webpage users
    80% of our webpage users regularly purchase the print version (at least 1 out of every 4 issues)

    Platform Offering

    Here at Vogue in March alone we accumulated


    12,147 readers of our printed version of the
    magazine. Our webpage received 900 readers.
    Our mobile webpage received 1666 readers and
    our videos gaining 994 viewers. Totalling at
    15,706 in the US.

    We offer a range of ways to view our Vogue content. The printed version attracts our audience fitting into
    the mid 30s category. This is due to the fact they have the funds to purchase our magazine and enjoy the
    feeling of holding this high-end magazine.
    Our app tends to attract the more technologically savvy, therefore the younger audience. This is because it is
    easily accessible on smart phones and tablets etc.

    PRINT ADVERTISEMENT RATES

    Page run of paper

    27,610

    Page facing matter

    33,910

    Page specified position

    35,600

    Inside back cover

    41,520

    Outside back cover

    44,260

    Standard 4 page gatefold

    101,150

    Half page

    18,950

    Half masthead

    14,320

    SOCIAL MEDIA

    Social Media Network

    Population

    Facebook

    2,996,909

    Twitter

    2,980,764

    Instagram

    1,062,321

    Pinterest

    765,800

    FourSquare

    373, 827

    Google+

    253,875

    YouTube

    140,543

    Tumblr

    93,640

    Vine

    81,900

    Overall circulation

    Paid subscription : 1,050,142


    Single Copy : 187,797
    Overall average circulation : 1,200,000

    Our readers spend more on fashion than any other fashion


    magazine audience. E.g. ELLE.

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