BBPS4103 Strategic Management 2

PENYERAHAN DAN PENILAIAN TUGASAN
ASSIGNMENT SUBMISSION AND ASSESSMENT

_________________________________________________________________________
STRATEGIC MANAGEMENT
ASSIGNMENT 2
SEPTEMBER 2014
_________________________________________________________________________
ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS
1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam
Bahasa Melayu dan Bahasa Inggeris / This assignment contains only ONE (1)
question that is set in both Malay and English.
2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or
English.
3. Muat turunkan templat tugasan versi bahasa yang berkenaan untuk
penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip
dengan menggunakan saiz fon 12 Times New Roman dan langkau baris
1.5. / Download the language version of the assignment template
concerned for preparation and submission of your assignment. Your
assignment should be typed using 12 point Times New Roman font and 1.5
line spacing.
4. Tugasan anda hendaklah mengandungi 2500 hingga 3000 patah perkataan
tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung
tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan
anda. Pemeriksa tidak akan membaca jawapan tugasan yang melebihi had
patah perkataan yang dibenarkan. Jumlah perkataan hendaklah dinyatakan
di penghujung tugasan anda. / Your assignment should be between 2500 to
3000 words excluding references. Do not copy the assignment question
and instructions to your answer. The number of words should be shown at the
end of your assignment. Only assignment answer developed within the
approximate word limit will be assessed.
5. Anda dikehendaki menghantar tugasan SECARA ON-LINE. Sila rujuk kepada
portal untuk arahan mengenai prosedur penghantaran tugasan secara online. Anda dinasihatkan menyimpan salinan tugasan yang dihantar dan bukti
penghantaran untuk rujukan sendiri. / You must submit your assignment ONLINE. Refer to the portal for instructions on the procedures to submit your
assignment on-line. You are advised to keep a copy of your submitted
assignment and proof of the submission for personal reference.
6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. Fail
tugasan yang dihantar mestilah dalam format MS-WORD (filename.doc). Sila
pastikan fail adalah VERSI TERKINI yang BETUL. Fail yang tersalah hantar
hendaklah dihantar semula secara on-line sebelum tamat tempoh

penghantaran. / You can submit your assignment ONCE only in a SINGLE file.
The file must be in MS-WORD format. Please ensure that you submit the
CORRECT and latest version of file. File which is wrongly submitted must be
re-submitted on-line before the deadline.
7. Tugasan anda hendaklah diserahkan antara 1hb Disember 2014 hingga
21hb Disember 2014. Serahan selepas 21hb Disember 2014 TIDAK
akan diterima. / Your assignment must be submitted between 1st December
2014 until 21st December 2014. Submission after 21st December
2014 will NOT be accepted.
8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan
orang
lain. Anda juga dilarang sama sekali memplagiat kerja orang lain
sebagai kerja sendiri. /
Your assignment should be prepared individually. You should not copy another
persons assignment. You should also not plagiarise another persons work as
your own.
PENILAIAN / EVALUATION
Tugasan ini menyumbang sehingga 40% daripada jumlah markah kursus
berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This
assignment accounts for 40% of the total marks for the course and shall be
assessed based on the Rubrics attached .
Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan
Akhir Semester bermula. / You would be given feedback on the assignment
before the Final Semester Examination commences.
PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION
Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk
menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong
seperti berikut: / Warning: The submitted assignment will automatically undergo
a similarity check. If plagiarism is detected, marks would be deducted as follows:
Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20%

daripada jumlah markah yang diperoleh.
Tugasan dengan pertindihan kandungan antara 31 - 50%: potongan 40%
daripada jumlah markah yang diperoleh.
Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar
akan diberikan.
Assignments with 10 - 30 % overlap with others: 20% deduction from the
total marks scored.
Assignments with 31 - 50 % overlap with others: 40% deduction from the
total marks scored.
Assignments with more than 50% overlap with others: Zero mark would
be given.
ASSIGNMENT QUESTION
PURPOSE
The purpose of this assignment is to develop learners ability to
conduct a case analysis.
Tujuan tugasan ini adalah untuk meningkatkan keupayaan pelajar-pelajar untuk
menjalankan analisis kes.
REQUIREMENT
Prepare a full case write-up on the attached Estee Lauder 2011 case
study covering the following factors:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Case Abstract
Proposed Vision Statement
Proposed Mission Statement
CPM Competitive Profile Matrix
External Factor Evaluation (EFE) Matrix
Internal Audit (Strengths and Weaknesses)
Financial Ratio Analysis (2010)
Internal Factor Evaluation (IFE) Matrix
SWOT Strategies (Strengths, weaknesses, opportunities and
threats)
10.
SPACE Matrix
11.
Grand Strategy Matrix
12.
QSPM
13.
Recommendations
Sediakan satu laporan kes penuh mengenai kajian kes Estee Lauder 2011
meliputi perkara-perkara berikut:
1.
2.
3.
4.
5.
6.
Abstrak kes
Cadangan Kenyataan Visi
Cadangan Kenyataan Misi
Matriks Profil Pesaing
Matriks Penilaian Faktor-faktor Luaran
Audit Dalaman (Kekuatan dan Kelemahan)
7. Analisis Nisbah Kewangan (2010)

8. Matriks Penilaian Faktor-faktor Dalaman (IFE)
9. Strategi-strategi SWOT (kekuatan, kelemahan, peluang dan ancaman)
10.Matriks SPACE
11.Matriks Strategi Besar
12.QSPM
13.Cadangan-cadangan
[70 MARKS]
Case Study
ATTACHMENT J14
ASSIGNMENT RUBRICS
STRATEGIC MANAGEMENT/SEPTEMBER2014
Criteria
Weig
ht
Introduction
covering the case
abstract, proposed
vision and
proposed mission
statement.
0
No introduction.
Tiada pengenalan.
Pengenalan meliputi
abstrak kes, cadangan
visi dan cadangan
penyata misi.
Low
Fair
Above average
Excellent
4
Very clear and
complete
introduction
covering the
case abstract,
proposed vision
and proposed
mission
statement.
Vague
introduction
covering only
some parts of the
case abstract,
proposed vision
and proposed
mission
statement.
Rather vague
introduction
covering the case
abstract,
proposed vision
and proposed
mission
statement. Some
parts were
incomplete.
Clear
introduction
covering the
case abstract,
proposed vision
and proposed
mission
statement but
some parts were
incomplete.
Pengenalan yang
samar-samar dan
meliputi hanya
sebahagian daripada
abstrak kes,
cadangan visi dan
cadangan penyata
misi.
Pengenalan yang
agak samar-samar
dan meliputi hanya
sebahagian daripada
abstrak kes,
cadangan visi dan
cadangan penyata
misi. Beberapa
bahagian tidak
lengkap.
Pengenalan yang
jelas meliputi
abstrak kes,
cadangan visi dan
cadangan penyata
misi tetapi
beberapa
bahagian tidak
lengkap.
Pengenalan yang
sangat jelas dan
menyeluruh
meliputi abstrak
kes, cadangan visi
dan cadangan
penyata misi.
Max
Mar
ks
External analysis
using the CPM
Competitive Profile
Matrix and the
External Factor
Evaluation (EFE)
Matrix.
Analisis luaran
menggunakan Matriks
Profil Pesaing dan
Matriks Penilaian
Faktor Luaran.
No external
analysis.
Incomplete
external analysis
covering the CPM
Competitive
Profile Matrix and
the
External Factor
Evaluation (EFE)
Matrix. Shows
very poor to no
analytical ability
A superficial
external analysis
covering the CPM
Competitive
Profile Matrix and
the
External Factor
Evaluation (EFE)
Matrix. Shows
rather poor
analytical ability.
A rather
thorough
external analysis
covering the
CPM
Competitive
Profile Matrix
and the
External Factor
Evaluation (EFE)
Matrix. Shows
moderate
analytical ability.
Analisis luaran yang

tidak lengkap
menggunakan
Matriks Profil
Pesaing dan Matriks
Penilaian Faktor
Luaran.
Menunjukkan
keupayaan analitikal
yang sangat lemah
atau tiada
keupayaan
analitikal.
Analisis luaran yang

kurang mendalam
menggunakan
Matriks Profil
Pesaing dan Matriks
Penilaian Faktor
Luaran.
Menunjukkan
keupayaan analitikal
yang agak lemah.
Analisis luaran
yang agak
mendalam
menggunakan
Matriks Profil
Pesaing dan
Matriks Penilaian
Faktor Luaran.
Menunjukkan
keupayaan
analitikal yang
sederhana.
Tiada analisis luaran.

5.25
Insightful and
thorough
external
analysis using
the CPM
Competitive
Profile Matrix
and the
External Factor
Evaluation (EFE)
Matrix. Shows
strong
analytical
ability.
Analisis luaran
yang berwawasan
dan mendalam
menggunakan
Matriks Profil
Pesaing dan
Matriks Penilaian
Faktor Luaran.
Menunjukkan
keupayaan
analitikal yang
kuat.
21.0
Internal analysis
covering Internal
Factor Evaluation
(IFE) Matrix and
Financial Ratio
Analysis (2010).
No internal
analysis
Analisis dalaman
meliputi Matriks
Penilaian Faktor
Dalaman dan Analisis
Nisbah Kewangan
(2010).
Tiada analisis
dalaman.
Formulation of
strategies using
SWOT with proper
justifications.
Penggubalan strategi
menggunakan SWOT
dengan justifikasi
yang wajar.
5.25
No strategies
formulated.
Tiada penggubalan
strategi.
Incomplete
internal analysis
covering Internal
Factor Evaluation
(IFE) Matrix and
Financial Ratio
Analysis (2010).
Most of the ratios
were incorrect.
Analisis dalaman
yang tidak lengkap
meliputi Matriks
Penilaian Faktor
Dalaman dan
Analisis Nisbah
Kewangan (2010).
Kebanyakan nisbah
adalah salah.
Superficial
internal analysis
covering Internal
Factor Evaluation
(IFE) Matrix and
Financial Ratio
Analysis (2010).
Only a few of the
ratios were
correctly
calculated.
Analisis dalaman
yang tidak
mendalam dan
meliputi Matriks
Penilaian Faktor
Dalaman dan
Analisis Nisbah
Kewangan (2010).
Hanya beberapa
nisbah yang dikira
dengan betul.
A rather
thorough
internal analysis
Internal Factor
Evaluation (IFE)
Matrix and
Financial Ratio
Analysis (2010).
Most of the
ratios were
correctly
calculated.
Insightful and
thorough
internal
analysis
covering
Internal Factor
Evaluation (IFE)
Matrix and
Financial Ratio
Analysis (2010).
All the ratios
were correctly
calculated.
Analisis dalaman
yang agak
mendalam
meliputi Matriks
Penilaian Faktor
Dalaman dan
Analisis Nisbah
Kewangan (2010).
Kebanyakan
nisbah dikira
dengan betul.
Analisis dalaman
yang berwawasan
dan mendalam
meliputi Matriks
Penilaian Faktor
Dalaman dan
Analisis Nisbah
Kewangan (2010).
Kesemua nisbah
dikira dengan
betul.
All the
strategies
formulated
using SWOT
were feasible
and
accompanied by
proper
justification.
Most of the
strategies
formulated using
SWOT were not
feasible and not
properly justified.
Only a few of the

strategies
formulated using
SWOT were
feasible and
accompanied by
proper
justification.
Most of the
strategies
formulated using
SWOT were
feasible and
accompanied by
proper
justification.
Kebanyakan strategi
yang digubal
menggunakan SWOT
tidak munasabah
dan tidak di
justifikasikan dengan
wajar.
Hanya beberapa
strategi yang
digubal
menggunakan SWOT
munasabah dan di
justifikasikan dengan
wajar.
Kebanyakan
strategi yang
digubal
menggunakan
SWOT munasabah
dan di
Kesemua strategi
yang digubal
menggunakan
SWOT munasabah
dan di
21.0
12
Recommendations
based on the Grand
Strategy Matrix and
QSPM.
Cadangan
berdasarkan Matriks
Strategi Besar dan
QSPM.
Total
No
recommendations.
17.5
justifikasikan
dengan wajar.
justifikasikan
dengan wajar.
Very superficial
and brief
recommendation.
Not based on the
Grand Strategy
Matrix and QSPM.
Shows very poor
judgment.
Rather superficial
recommendations
based on the
Grand Strategy
Matrix and QSPM.
Shows rather poor
judgment.
Acceptable and
feasible
recommendation
s based on the
Grand Strategy
Matrix and
QSPM. Shows
quite good
judgment.
Insightful and
feasible
recommendatio
ns based on the
Grand Strategy
Matrix and
QSPM. Shows
good judgment.
Cadangan yang
sangat tidak
mendalam dan
ringkas. Tidak
berdasarkan kepada
Matriks Strategi
Besar dan QSPM.
Menunjukkan
pertimbangan yang
sangat lemah.
Cadangan yang
tidak mendalam
berdasarkan kepada
Matriks Strategi
Besar dan QSPM.
Menunjukkan
pertimbangan yang
agak lemah.
Cadangan yang
boleh diterima dan
wajar berdasarkan
kepada Matriks
Strategi Besar dan
QSPM.
Menunjukkan
pertimbangan
yang agak baik.
Cadangan yang
berwawasan dan
wajar
berdasarkan
kepada Matriks
Strategi Besar
dan QSPM.
Menunjukkan
pertimbangan
yang baik.
Tiada cadangan.
70.0

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PENYERAHAN DAN PENILAIAN TUGASAN

ASSIGNMENT SUBMISSION AND ASSESSMENT

hendaklah dihantar semula secara on-line sebelum tamat tempoh

Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20%

7. Analisis Nisbah Kewangan (2010)

Analisis luaran yang

Analisis luaran yang

Tiada analisis luaran.

Only a few of the

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