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    Adarsh - Betterment For All

    Uploaded by

    Umang Mehra
    The document outlines a marketing plan for an NGO that employs skilled women to produce handicrafts and handmade products. The plan aims to create a sustainable business that empowers the women and makes them self-sufficient. Key elements of the plan include properly positioning the products, targeting and segmenting customers, and promoting the products through various media platforms, partnerships, and social endorsements to bring the products from local to global markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Adarsh - Betterment For All

    Uploaded by

    Umang Mehra
    10 views3 pages
    The document outlines a marketing plan for an NGO that employs skilled women to produce handicrafts and handmade products. The plan aims to create a sustainable business that empowers the women and makes them self-sufficient. Key elements of the plan include properly positioning the products, targeting and segmenting customers, and promoting the products through various media platforms, partnerships, and social endorsements to bring the products from local to global markets.

    Original Description:

    ppt on marketing for ngo

    Original Title

    Adarsh_betterment for All

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    The document outlines a marketing plan for an NGO that employs skilled women to produce handicrafts and handmade products. The plan aims to create a sustainable business that empowers the women and makes them self-sufficient. Key elements of the plan include properly positioning the products, targeting and segmenting customers, and promoting the products through various media platforms, partnerships, and social endorsements to bring the products from local to global markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views3 pages

    Adarsh - Betterment For All

    Uploaded by

    Umang Mehra
    The document outlines a marketing plan for an NGO that employs skilled women to produce handicrafts and handmade products. The plan aims to create a sustainable business that empowers the women and makes them self-sufficient. Key elements of the plan include properly positioning the products, targeting and segmenting customers, and promoting the products through various media platforms, partnerships, and social endorsements to bring the products from local to global markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    Unaided Women & their lifestyle

    Assemble all
    at one placeNGO to
    produce
    valuable
    products

    Skilled in
    various
    handcrafted
    and
    handmade
    products

    Create an
    ecosystem where
    they live happily
    with women
    empowerment and
    engagement
    practices

    Work day
    and night to
    make the
    products as
    rich as elites

    Make them Self


    Sustainable and self
    reliable with valuable
    products on other side

    5 people try hard


    to make these
    products
    available to the
    customer
    segment

    Work & Run


    harder to collect
    the finance
    generated from
    products, govt.
    Platforms,
    private houses
    etc.

    Work out on
    different
    platforms,
    media,
    connections

    Before taking a
    single step they
    think about
    making these
    women self
    sustainable

    From NO-Where to EVERY Where

    Creating a sustainable marketing plan that survive the decades...


    Making the product positioned in a way it caters to the segment who values
    handicrafts and handmade.
    Profiting the organisation financially plus socially which would create an
    environment of surplus in every move and go.

    SWOT and PESTEL


    Analysis to support
    The Marketing
    Strategy and Plan
    Text....with examples

    Positioning

    Targeting

    Segmentatio
    n

    Marketing Plan and strategy goes hand in hand with the perfect
    blend of product positioning and marketing in a way it target the
    segmented customer!
    This business model would
    provide
    proper professional
    training
    and
    Through
    media
    Plan
    of Action
    development by the experts of the fields from timecampaigns,
    to time
    pamphlets,
    Social Cause &
    NGOs social
    worker
    Product Awareness
    trainings,
    concern
    seminars.
    awareness
    Market Acquaintance
    Market
    and
    market
    National and
    introspection,
    International market
    Promoting
    analysis
    and vendor analysis
    Ecommerce & vendor
    tie ups
    Local, national &
    international brick &
    mortar tie ups
    Successive MBOs,
    EBOs, Supermarkets
    tie ups
    Celebrity Social
    Endorsement

    Social Media and


    Electronic Promotion
    Magazines,
    Newspaper and Events
    Promotion

    Bridging the
    GAP through
    corporate
    business
    connections
    Promoting
    the
    handicrafts
    products on
    the global
    platform

    place
    of work
    Through
    business
    houses, social
    platforms,
    government
    policies,
    corporate
    Through
    concerns&
    celebrity
    cause
    ambassadors,
    social media &
    other social
    platforms,
    personal &
    member
    engagements

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