Scribd Logo
Upload

Welcome to Scribd!

  • 148 views

    Sunlight Flakes: What Made Them Innovate? (Tanong Ni Maam Na Dapat Masagot)

    Uploaded by

    chris
    Lever Brothers introduced Sunlight Flakes in 1899 as the first laundry soap flakes to make household cleaning easier than bars of soap. The soap flakes were produced using scraps from their popular Sunlight soap brand. In 1900, the name was changed to Lux to suggest luxury, with a short, memorable Latin name. Lux soap flakes were imported to and manufactured in the US starting in 1906. By 1925, Lux had launched toilet soaps and expanded to new product forms, reaching maturity in its product line and markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Sunlight Flakes: What Made Them Innovate? (Tanong Ni Maam Na Dapat Masagot)

    Uploaded by

    chris
    148 views2 pages
    Lever Brothers introduced Sunlight Flakes in 1899 as the first laundry soap flakes to make household cleaning easier than bars of soap. The soap flakes were produced using scraps from their popular Sunlight soap brand. In 1900, the name was changed to Lux to suggest luxury, with a short, memorable Latin name. Lux soap flakes were imported to and manufactured in the US starting in 1906. By 1925, Lux had launched toilet soaps and expanded to new product forms, reaching maturity in its product line and markets.

    Original Description:

    fut787y78y78

    Original Title

    Sunlight Flakes

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Lever Brothers introduced Sunlight Flakes in 1899 as the first laundry soap flakes to make household cleaning easier than bars of soap. The soap flakes were produced using scraps from their popular Sunlight soap brand. In 1900, the name was changed to Lux to suggest luxury, with a short, memorable Latin name. Lux soap flakes were imported to and manufactured in the US starting in 1906. By 1925, Lux had launched toilet soaps and expanded to new product forms, reaching maturity in its product line and markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    148 views2 pages

    Sunlight Flakes: What Made Them Innovate? (Tanong Ni Maam Na Dapat Masagot)

    Uploaded by

    chris
    Lever Brothers introduced Sunlight Flakes in 1899 as the first laundry soap flakes to make household cleaning easier than bars of soap. The soap flakes were produced using scraps from their popular Sunlight soap brand. In 1900, the name was changed to Lux to suggest luxury, with a short, memorable Latin name. Lux soap flakes were imported to and manufactured in the US starting in 1906. By 1925, Lux had launched toilet soaps and expanded to new product forms, reaching maturity in its product line and markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Sunlight Flakes

    I.Product Life Cycle


    Introduction What made them innovate? (tanong ni maam na dapat masagot)
    1890s- Lever brothers, although already selling nearly 40 000 tons of Sunlight soap a year and
    starts expanding into Europe, America and the British colonies with factories, export businesses
    and plantations; still wasnt contented of the product they have that time. External factors such as
    marketplace trends (customer wants and expectations) made them realize that theres still some
    room for improvement for their product. Up to the end of the 19th century, washing clothes at
    home usually entailed the tedious task of cutting chips off of large hunks of laundry soap to use
    in creating sudsy water. At that time, what the customers want is a laundry soap that would be
    easier to use. A Monsieur Charpy employed at Lever in England developed a technology that
    allowed production of a very thin sheet of soap that then could be flaked.
    1899 It was during 1899 when Lever Brothers introduced a new type of product, Sunlight
    Flakes a domestic brand in the United Kingdom, The Sunlight Flakes is basically formed from
    using scrapes or flakes coming from the former product Sunlight soap, and this makes
    housework easier than with the traditional hard soap bars.
    Growth
    1900 The name changed from Sunlight Flakes to Lux in 1900, a Latin word for
    light and suggestive of luxury. As a trade name, Lux had multiple advantages. The name
    is short and easy to remember; in Latin it means "light" (and so is related to Sunlight); and by
    association it suggests luxury. The Lux trademark was registered in the U.S. in 1900.
    1906 The soap flakes began to be imported to the U.S. and manufactured at a new Lever
    Brothers plant in Cambridge, Massachusetts in 1907. The product was not promoted heavily at
    first, and sales were modest.
    Maturity

    1925 Lux toilet soap was launched in the United States in 1925 and in the United
    Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms, including
    hand wash, shower gel and cream bath soap.

    II.Product Design (Formulation & Packaging) (Benchmark, CAD or Reengineering?)


    III.Supply Chain Management
    IV.SWOT Analysis

    You might also like