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    5 Reasons Why We Communicate ?

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    Purvi Sheth
    The document provides information on mass communication and different forms of communication. It defines communication as sharing ideas between a sender and receiver. It discusses five reasons for communicating including expressing feelings and problem solving. Both verbal and non-verbal forms of communication are covered along with examples like gestures and language. Mass communication is defined as spreading messages to large audiences using mass media such as television, radio, newspapers and the internet.

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    5 Reasons Why We Communicate ?

    Uploaded by

    Purvi Sheth
    352 views11 pages
    The document provides information on mass communication and different forms of communication. It defines communication as sharing ideas between a sender and receiver. It discusses five reasons for communicating including expressing feelings and problem solving. Both verbal and non-verbal forms of communication are covered along with examples like gestures and language. Mass communication is defined as spreading messages to large audiences using mass media such as television, radio, newspapers and the internet.

    Original Description:

    Notes for chapter 1-3

    Original Title

    Mass Communication

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    The document provides information on mass communication and different forms of communication. It defines communication as sharing ideas between a sender and receiver. It discusses five reasons for communicating including expressing feelings and problem solving. Both verbal and non-verbal forms of communication are covered along with examples like gestures and language. Mass communication is defined as spreading messages to large audiences using mass media such as television, radio, newspapers and the internet.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    352 views11 pages

    5 Reasons Why We Communicate ?

    Uploaded by

    Purvi Sheth
    The document provides information on mass communication and different forms of communication. It defines communication as sharing ideas between a sender and receiver. It discusses five reasons for communicating including expressing feelings and problem solving. Both verbal and non-verbal forms of communication are covered along with examples like gestures and language. Mass communication is defined as spreading messages to large audiences using mass media such as television, radio, newspapers and the internet.

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    © All Rights Reserved
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    of 11

    MASS COMMUNICATION

    FIRST TERM NOTES

    5 REASONS WHY WE COMMUNICATE ?

    TO
    TO
    TO
    TO
    TO

    EXPRESS FEELINGS
    GET INFORMATION
    GIVE INFORMATION
    SOLVE PROBLEMS
    UNDERSTAND EACH OTHER

    DEFINE COMMUNICATION
    COMMUNICATION MEANS TO SHARE IDEAS, VIEWS,
    FEELINGS, THOUGHTS ETC. A SENDER SENDS A MESSAGE
    AND RECIEVER UNDERSTANDS IT.

    5 SENSES USED FOR COMMUNICATION BY HUMAN


    BEINGS USED IN DAY TO DAY LIFE
    SIGHT TO SEE THE WORLD; WE COMMUNICATE
    WHAT WE SEE; WHEN WE SEE SOMETHING NICE
    LIKE A PARK IT BRINGS JOY AND OUR GESTURES
    WILL EXPRESS IT
    SMELL WE USE OUR NOSE SMELLS COULD BE
    GOOD OR BAD FLOWERS OR A URINAL

    TOUCH USUALLY WE TOUCH WITH FINGERS HOT


    OR COLD WE EXPRESS IT IMMEDIATELY
    MORNING TEA OR ICE IN THE FRIDGE
    TASTE TONGUE IS USED TO TASTE WE CAN
    COMMUNICATE GOOD TASTE OR BAD WITH FACIAL
    EXPRESSIONS / GESTURES/ WORDS LIKE CAKE OR
    BITTER MEDICINE
    HEARING EARS - WHEN WE HEAR GOOD MUSIC
    WE MAY COMMUNICATE THAT WITH A SMILE BUT
    HONKING WE MAY COVER OUR EARS

    WHAT IS NON VERBAL COMMUNICATION ?


    IT IS COMMUNICATION WITHOUT WORDS. WHEN WE
    EXPRESS OUR THOUGHTS, FEELINGS, IDEAS THROUGH
    GESTURES, FACIAL EXPRESSIONS OR BODY LANGUAGE

    80% OF OUR COMMUNICATION IS NON VERBAL


    DID YOU KNOW?
    1. WRITING HAS GIVEN MAN HISTORY
    2. PAPER AND PRINTING DIDNT EXIST WHEN
    WRITTEN COMMUNICATION WAS DEVELOPED
    3. INTERNET AND COMPUTER HAVE GIVEN NEW
    MEANING TO WRITTEN COMMUNICATION

    EXAMPLES OF DIFFERENT COMMUNICATION


    A BATSMAN TALKING TO HIMSELF AT THE CREASE
    INTRA PERSONAL COMMUNICATION
    A CONVERSATION BETWEEN TWO PEOPLE INTER
    PERSONAL CONVERSATION
    CONVERSATION IN A CANTEEN OR MOVIE HALL
    INFORMAL COMMUNICATION
    WHEN PEOPLE ARE GENERALLY KNOWN TO EACH
    OTHER
    WHILE
    COMMUNICATING

    GROUP
    COMMUNICATION
    WHEN MANY PEOPLE RECEIVE A MESSAGE FROM
    ONE PUBLIC COMMUNICATION

    WHAT IS THE MEANING OF COMMUNICATION WITH


    EXAMPLES
    COMMUNICATION MEANS TO SHARE IDEAS, VIEWS,
    FEELINGS, THOUGHTS ETC. A SENDER SENDS A MESSAGE
    AND RECIEVER UNDERSTANDS IT.
    IT IS A TWO WAY PROCESS WHICH HAS SENDER,
    RECIEVER AND AN IDEA (THE MESSAGE). WE
    COMMUNICATE TO SATISFY OUR EMOTIONAL, PHYSICAL
    NEEDS AND TO GET WORK DONE.
    IT IS AN INTEGRAL PART OF LIFE AND SOCIETY CANT
    DO WITHOUT IT

    EG: TALKING TO FRIENDS; TALKING TO WAITER AT


    RESTAURANT; TALKING TO OUR TEACHER; GREETING
    NEIGHBOURS

    ORAL COMMUNICATION - WHEN WE USE SPEECH TO


    COMMUNICATE IT IS ORAL COMMUNICATION . WE NEED
    TO KNOW LANGUAGE FOR THIS. IT IS A SKILL FULL
    ACTIVITY

    ADVANTAGES
    1. NATURAL
    2. EASY TO
    UNDERSTAND
    3. LANGUAGE IS
    LISTENER FRIENDLY
    4. NON VERBAL
    COMMUNICATION CAN
    SUPPORT IT
    5. CLOSE RELATION
    BETWEEN LISTENER
    AND SPEAKER
    6. BOTH PHYSICALLY
    AVAILABLE

    DISADVANTAGES
    1.
    2.

    3.

    4.

    SPOKEN
    WORDS
    DISAPPEAR
    SPOKEN
    WORDS
    ARENT
    PERMANENT
    SPOKEN
    WORDS
    CAN
    BE
    FORGOTTEN
    NON
    VERBAL
    COMMUNICATION
    IN ORAL MAY NOT
    BE UNDERSTOOD
    BY RECIEVER

    WRITTEN COMMUNICATION WHEN WE EXPRESS


    IDEAS, THOUGHTS, FEELINGS BY WRITTEN OR PRINTED
    WORD IT IS WRITTEN COMMUNICATION. EARLIER THEY
    USED LEATHER SCROLLS, THEN PALM LEAVES AND THEN
    PAPER WAS INVENTED AND THAT HAS BEEN A PRIMARY
    MEDIUM. FOR WRITTEN COMMUNICATION YOU NEED TO
    KNOW SCRIPTS, GRAMMAR ETC.
    ADVANTAGES

    DISADVANTAGES

    1. WORDS ARE
    PERMANENT
    2. LITERATE PEOPLE CAN
    GET LOTS OF
    KNOWLEDGE
    3. IDEAS SPREAD
    WIDELY

    DIFFERENT
    EXAMPLES

    TYPES

    OF

    1. ONLY LITERATE PEOPLE


    CAN USE IT NOTHING TO
    DO WITH ILLITERATE

    COMMUNICATION

    WITH

    INTRAPERSONAL TALKING TO ONESELF EG: WE


    SPEAK TO OURSELF BEFORE WE START SOMETHING
    IMPORTANT OR WHEN WE DO SOMETHING
    SENSELESS. IT IS GOOD AND HELPS TO CORRECT
    MISTAKES
    INTERPERSONAL TWO PEOPLE TALKING
    HAPPENS ALL THE TIME EG: 2 FRIENDS. ITS ONE

    TO ONE COMMUNICATION CAN BE FORMAL OR


    INFORMAL
    GROUP COMMUNICATION WHEN A GROUP OF
    PEOPLE SIT TOGETHER AND DISCUSS SOMETHING.
    EG: GROUP OF PEOPLE AT WORK IN A MEETING
    PUBLIC COMMUNICATION WHEN ONE PERSON
    ADDRESSES A LARGE NUMBER OF PEOPLE. EG :
    POLITICIAN
    A MESSAGE UNDERSTOOD IS COMMUNICATION EXPLAIN
    IN COMMUNICATION, A SENDER SENDS A MESSAGE AND
    RECIEVER RECIEVES IT. IF HE DOESNT UNDERSTAND IT
    COMMUNICATION HAS NOT HAPPENED.
    ONLY WHEN THE RECIEVER UNDERSTANDS CAN WE SAY
    COMMUNICATION HAS TAKEN PLACE.

    HOW
    DO
    WE
    SOCIALLY
    COMMUNICATION ?

    INTERACT

    THROUGH

    WE LIVE IN SOCIETY AND IT IS IMPORTANT TO


    INTERACT
    WITH
    OTHERS
    IN
    SOCIETY.
    WE
    COMMUNICATE WITH FAMILY AND FRIENDS.WE SHARE
    OUR IDEAS, FEELINGS, THOUGHTS ETC. BECAUSE WE CAN
    LIVE IN ISOLATION. WE SOCIALLY INTERACT THROUGH
    COMMUNICATION
    HOW DID WRITING GIVE MAN HISTORY?
    BEFORE WRITING CAME INTO EXISTENCE, EVERYTHING
    PASSED TO PEOPLE ORALLY. PEOPLE COULD NOT
    MAINTAIN RECORDS AND FORGOT ABOUT THEM. BUT
    ONCE PRINTING CAME INTO EXISTENCE, HISTORIANS

    COULD PUT DOWN ON PAPER WHAT HAPPENED OVER


    YEARS. ALL DEVELOPMENTS OVER THE YEARS WAS
    PRINTED. HENCE, WRITING GAVE MAN HISTORY.

    FIVE FORMS OF MASS MEDIA


    NEWSPAPER
    RADIO
    TV
    MAGAZINES
    INTERNET

    FUNCTIONS OF MEDIA
    TO EDUCATE AND ENTERTAIN PEOPLE
    TO INFORM PEOPLE
    EG: AN EARTHQUAKE SOMEWHERE OR CRICKET
    SCORES
    SOME CONCEPTS

    PAPER COMES FROM PAPYRUS


    EARLY WRITING WAS DONE ON PALM LEAVES
    JOHANNES GUTENBERG DEVELOPED PRINTING
    PRINT MEDIA IS NEWSPAPERS

    TRADITIONAL MEDIA IN INDIA


    TRADITIONAL SONGS
    MYTHOLOGICAL SONGS
    PUPPETERY

    WHAT IS CONVERGENCE ?
    IT IS THE COMING TOGETHER OF DIFFERENT FORMS OF
    MEDIA AND OTHER FORMATS EG: PHOTOS, FILMS,
    RADIO, TV
    DIFFERENCE BETWEEN SMALL PRINTING PRESS AND
    NEWSPAPER PRINTING PRESS
    SMALL PRESS
    1.
    2.
    3.
    4.

    OFFSET PRINTERS
    1 OR 2 COLOUR PRINTING FACILITIES
    MATTER PREPARED AND SET ON COMPUTER
    THEN PRINT ON SINGLE TRANSPARENT SHEET
    MASTER COPY
    5. MASTER COPY PASTED ON ROLLER OF PRINTER
    6. MACHINE STARTS PRINTING ON SEPARARE PAPER
    ONE BY ONE
    NEWS PAPER PRESS
    1. HUGE AUTOMATIC MACHINES
    2. COMPRESSED PDF OF NEWSPAPER TRANSMITTED
    FROM OFFICE TO PRESS BY SATTELITE
    3. DOWNLOADED AT PRESS
    4. FILE PROCESSING, COLOUR PROCESSING, SCANNING
    5. INCHARGE GIVES COMMAND TO HUGE MACHINE
    6. THEN ITS FOLDED AND DISTRIBUTED
    WHAT IS MASS COMMUNICATION
    IT IS THE SPREADING OF MESSAGES TO LARGE
    COMMUNITIES (MASSES).

    ELECTRONIC MEDIUM IS POPULAR THESE DAYS FOR


    MASS COMMUNICATION
    THE CHANNEL OR MEDIUM BY WHICH IT TAKES
    PLACE IS CALLED MASS MEDIA ( EG- TV, RADIO,
    INTERNET CHANNELS, NEWSPAPERS, MAGAZINES)
    IT IS A SPECIAL TYPE OF COMMUNICATION WHERE
    LARGE NO. OF PEOPLE ARE INVOLVED
    CAN REACH BILLIONS OF PEOPLE WHO WE DONT
    EVEN KNOW
    PROCESS IS DEFINED - WHO SAYS WHAT TO
    WHOM,
    WITH
    WHAT
    EFFECT,
    IN
    WHICH
    CHANNEL.
    THE EFFECT IS THE IMPACT IT HAS ON THE PEOPLE
    EXAMPLE: SOCIAL MESSAGE TO ERADICATE POLIO

    MASS COMMUNICATION REACHES LARGE NUMBER OF


    PEOPLE THROUGH MASS MEDIA.
    FUNCTIONS
    1. INFORMATION THIS IS BIG FUNCTION ON MASS
    COMM. PEOPLE NEED INFO AND RELY ON MEDIA. WE
    GET INFO ON THE WORLD THROUGH THIS MASS
    COMM
    2. EDUCATION MASS COM PROVIDES KNOWLEDGE TO
    PEOPLE ON TOPICS THEY KNOW LITTLE ABOUT.
    PLAYS A VITAL ROLE THROUGH A PERSONS LIFE IN
    PROVIDING EDUCATION LIKE CAMPAIGNS AGAINST
    AIDS OR TB
    3. ENTERTAINMENT WE ALL NEED SOME FUN AND
    MASS COMM LIKE TV OR RADIO PROVIDES US
    ANYTHING FROM MUSIC TO SHOWS

    ORIGIN OF MASS COMM


    TERM DEVELOPED IN 20TH CENTURY
    EARLIER PIGEONS AND HORSE RIDERS WERE
    USED TO COMMUNICATE TO MASSES
    INVENTION OF PAPER NEWSPAPERS
    INVENTION OF TELEGRAPHY
    TELEPHONE BY ALAXANDER GRAHAM BELL
    MARCONI INVENTED RADIO
    TV INVETED BY J L BAIRD
    DIFFERENT FORMS OF MASS MEDIA

    TV
    RADIO
    NEWSPAPER
    FILMS
    PHOTOGRAPHY
    WIRELESS COMMUNICATION
    NEW MEDIA
    TRADITIONAL MEDIA

    DIFFERENCE BETWEEN NEW MEDIA & TRADITIONAL


    MEDIA
    NEW MEDIA

    TRADITIONAL MEDIA

    1. INCLUDES
    COMPUTERS, IT,
    NETWORK, DIGITAL
    MEDIA

    1. FOLK
    SONGS,MYTHOLOGIC
    AL STORIES, STREET
    THEATRES, PUPPETRY

    2. ONLY LITERATE
    PEOPLE CAN USE

    2. ILLLITERATE PEOPLE
    CAN USE

    3. LANGUAGE ISNT
    EASY BUT CONTENT
    IS PROGRAMMED

    3. SIMPLE LANGUAGE,
    SPONTANEOUS
    CONTENT

    4. WESTERN COUNTRY
    ORIGIN

    4. INDIAN ORIGIN

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