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    Marketing Project: 1. Your Company

    Uploaded by

    Azhar
    This document provides guidance for developing a marketing project by outlining key questions in 5 sections: 1) Your Company - the company name and mission statement. 2) Your Product - its characteristics, brand name, packaging, benefits, and competitive advantages. 3) Your Customers - target markets defined by demographics and behaviors, and whether the market is growing, stable, or declining. 4) Your Industry and Competition - the industry, direct and indirect competitors, their advantages, and your advantages. 5) Your SWOT analysis - internal strengths and weaknesses, external opportunities and threats. The questions are meant to direct thinking and the final project should provide a convincing and effective marketing plan.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Marketing Project: 1. Your Company

    Uploaded by

    Azhar
    350 views1 page
    This document provides guidance for developing a marketing project by outlining key questions in 5 sections: 1) Your Company - the company name and mission statement. 2) Your Product - its characteristics, brand name, packaging, benefits, and competitive advantages. 3) Your Customers - target markets defined by demographics and behaviors, and whether the market is growing, stable, or declining. 4) Your Industry and Competition - the industry, direct and indirect competitors, their advantages, and your advantages. 5) Your SWOT analysis - internal strengths and weaknesses, external opportunities and threats. The questions are meant to direct thinking and the final project should provide a convincing and effective marketing plan.

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    Assignment

    Original Title

    Marketing

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    This document provides guidance for developing a marketing project by outlining key questions in 5 sections: 1) Your Company - the company name and mission statement. 2) Your Product - its characteristics, brand name, packaging, benefits, and competitive advantages. 3) Your Customers - target markets defined by demographics and behaviors, and whether the market is growing, stable, or declining. 4) Your Industry and Competition - the industry, direct and indirect competitors, their advantages, and your advantages. 5) Your SWOT analysis - internal strengths and weaknesses, external opportunities and threats. The questions are meant to direct thinking and the final project should provide a convincing and effective marketing plan.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    350 views1 page

    Marketing Project: 1. Your Company

    Uploaded by

    Azhar
    This document provides guidance for developing a marketing project by outlining key questions in 5 sections: 1) Your Company - the company name and mission statement. 2) Your Product - its characteristics, brand name, packaging, benefits, and competitive advantages. 3) Your Customers - target markets defined by demographics and behaviors, and whether the market is growing, stable, or declining. 4) Your Industry and Competition - the industry, direct and indirect competitors, their advantages, and your advantages. 5) Your SWOT analysis - internal strengths and weaknesses, external opportunities and threats. The questions are meant to direct thinking and the final project should provide a convincing and effective marketing plan.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    Marketing Project

    What follows are questions to be used as a guide in developing your


    marketing project. Remember, these questions are only a guide to direct your
    thinking. Embellish upon the information you include in your project as you
    see appropriate to present a convincing and effective project plan.
    1. Your Company
    o What is the name of your company?
    o What is the mission statement of your company?
    2. Your Product
    o What are the physical characteristics of your good or service?
    o What is the brand name for your product and what is its trademark?
    o How is your product packaged?
    o What are the benefits of your good or service?
    o What distinct competitive advantage does your product have?
    3. Your Customers
    o Who is (are) your target market(s) for your product? Describe them in
    terms of demographics, psychographics, geography, or other factors that
    are pertinent to your product and its benefits.
    o Why are these consumers considered to be the best prospects for your
    product?
    o What are their buying habits?
    o What do you know about their media preferences? Price/value attitudes?
    Lifestyles?
    o Is (are) your target market segment(s) growing, stable, declining?
    4. Your Industry and Competition
    o What industry are you in?
    o Describe your competition (direct and indirect)
    o Who are your major competitors (defined in terms of sales volume, market
    share, number of outlets, etc.)
    o What advantage(s) do your competitors have over you?
    o What advantage(s) do you have over your competitors?
    5. Your SWOT (Strengths, Weaknesses, Opportunities, Threats)
    o Internal Strengths?
    o Internal Weaknesses?
    o External Opportunities?
    o External Threats?

    1 Dr. MUHANNAD KHANFAR

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