Odnosi S Javnoscu - M. Kunczik

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tesa an a core nth SaaS “ eben, ae Fe cen Seria Noo rat sous _ Michael Kunczik Odnosi s javnoScu Koncepti i teorije revel Mitel LandiaVinkoie aps 2 Predgovor 1.Objanene pom odo arnt propagand ‘LE O rata wenjeo ods jemoe ej dos + jaemotce 1.2. Oporat pj odnas 5 james 1. Ono sno propaganda A, Odio vou, jovani | imi odes 15, Aker ado arnt 16. Paduneiss ono sjovnoltu makeing 2.Odnos jana konikologin {LI Osta obiorana one: staivanja non saves 22. Keivepredoie god odnost say 25. Krsta powst tia mah ina 24. Opojma eonjeu drstenim sanetina 25. kotor, meteor malroeorie 26. Paradgme somenkologe 27 nos samo ao peenenaKomaniloa 3.0 raj odo s joo Njematk “31 Zac oon aot memat nasi mein (dos 5 janose 5.2, Kato} adnan smo uNjemath)wdeavnom or ao138s 2.3, Rawoj edna oma privet eon Njematko} do 193 2 234 an anastasia odor jaro 315, Ranvyodnons pneu Njemacho} pose 191, 4 Kine” erie odnon sso ‘61 Mode edoosnsjomote prema Griga una 412 Edward Bers: pslaogha maa dos smoke 463 Ie edt Le vk moral sent 414 Hans Doll pidbivanje avg pore psholgs 103 ‘mas thniarobih mais 45. Mbt Oar ere odnonis urna 105 46. Cad undbiusen tela oon eno mm 47 Keka odnos joo u6 5 Pris eo odosn sonata stems) tori ma SI Druen star siernka elie 3 52 Stuktuofonkclonatksanaln 03 53. Fant Ronneberger obras tenis odnow savmoseu 127 54. Gatipoy, Caner sBrogno Ebene made! ono vneiea BL 55 Gnaigor Hunt model nos avaatea ry 54 Odos smoke lady pogo 1 55. Odnos sjamoteyudeutwenoshaim mravina 137 58 Tol pvlcenj: hsv sodnosima evnseudrtava 159 6. Cdnossjvnoteuon dnt’ dilog a ‘Sts Asien nsupet met cdnosinasjvnokia 157 62, Koneepeja "rah odaan smote 160 (63. Teor komantatvne ompetese eo odo = jose 166 64 Reap Habermas SAD. 168 (5 Dieta komaniacjsog drab: cies dilator kamaniipm 169 (66. Odnos: somos ort na sporazumijevanie: ig kao kone odnera joo m 6, Seen sa ete nose jena koi podupir src 177 7. Korporatvn komuncicaje 1 2. Inter oa snot: hua rations 13 179, Ronco kemunicranje proms Beper, Gites Mathes ms 73. Integra Komaniiranje Ww 74, Odaossjanoige na Internets neationo loth os smote 4. Novinarstvo i adnossamnoscu RY Ripearac hipoteo determina 12 Reagroen wine Djelovane edness evoke ma ono oleh 13, Teo Koncept profesontiagie 5 Zaijuene napomene igi abuduénost ‘3: Napomene oananat o odnoxm jarokéa 92, Pontos adic dno sta 53. ogee baducnost telesa adn sjamoSu ka (ohne sree Kazaa imena 193 199 201 m a m2. a Predgovor (Ov aden fimo pratt sti So popu iabal pe {ed eae pralseodaosas joie. ola od pretpstavke dane at iaj boi miko peo nee verano u probleeoblkovnj tere odnon sao, or. ‘it como ope tease sper noi a8 razunajraneteeie ‘nos janet (prinjerc, froma mijn ope tote sara td). Tsoddhuo demo govort |» odnos amd Laman [Bietodnon jens . Kaige mijenamienjena sto “ereirims", ngo i “paki” “To powedujeprnjenc, Katalog Wee odbose sar aks senate esos jaro, (Ombita bo prinerve polaeat da ods jaro nw koje lua na serio tke nego da ima dug wai u Sena ty, Onde su posto ods 8 avait pije nepoljesAD to ue ‘cen: Up sao abo tgs oes primera, brad pom ‘netapeteodnora snot. Rasa a edna tore | ak Febch,wstdenome 2008, 1. ObjaSnjenje pojma: odnosi s javnoéu i propaganda 11 oteratur lene ednasina sjamnoSul toi oss s ) cenopi je pblikacims psveesia ofr somo pons Iie tee © pakieum sujima m1 nlhoru prime Uprvo te ‘fem raat praken ufefe © odosinas Javokda | eo wos save (cei o odnosina «jvnoi esstematiocja pratignih kastava bn mote pene, obubesat pomoeu asim steams, evame amos o¢ sranemensdzents pode, asa po Uso wodosu prema java jacaje ida U une odin ‘role ubraaa se analatane, tant planta, ifort ‘ict oblkovannegovaje kata prema unt press Yas insur de, ben yakrobiegabrnlotenj, desu ons jx ‘nn deavens rane, sto Ceo ith plore poishe mae, Ine pian nawstepi sats itolobno nok i bah Stake Albert ec (909-2001, aja jeraci pala | coe ‘sro smote poet} pow emt e = dod na "enc sage polownog rs (1976 4) ~ "da uhoparn, und » manstenon ie ne Polat, nego se al ert, lina ‘ria abrada strung pout, plkrjephensjedne sane pak "i sltjevima a+ cage strane Stemebens a pete patebnom stenome temeinom ean ‘igo sjrnoten gus Sa kao primijenjnadeuvens ananoat ‘it pom ena komaniiajs tojn etna, Bo 2a is sudesis jaro ana primjea draeno-znasten od we Komunildkiy eratata tts} Oda «eo it. {hina sume = eb zat to se kad moran, 24 2 90 ‘bn ini. Powe jednotnno formolirnc: sez istrativanis ‘ogee rei eto fads hoje ble on tog pat Jeb, Zao eda poglna mi praticna tee o odoin = vmod noe ott po strani, neo feat br peaks Kad sto sanatvenom Daven ednosima s jnoie a Nj ey motemo wx dase aes jot do 190. p00 |e po Ji «pops predaven a velit njemadhoga gorerog pdr. Trebs spon inctiveZakade Herter ust oj je 19 1991 honferenjama mista pak interes manos za adnose ‘Tavntie: Brean knftenc (Avearae Arbre 1992) bai pj en odnon saree enanost” Ota se ode! are Ue redo inataaje ne brojam seuss tts govorno Pdr, odnosnocradja se kx ema istration (ap Belin Bochum, Hannover Leipzig, Mainz, Surg, Btw Zieh). (pitanja znanstveaos karate ion avn do pode je deve ‘ett godin pon sok Kons Tako ou Kart say tl Pray (1976, 278) 0 "aranstvenojkalitel” Meatureo odes JaenotCe tbe sede “Prk po prvi nedontje posh ‘ove kick diane prema eget spoons, Rado «no Sma» jaro ako Se tno raid ods» aro. 1 Tertur tkoderKarsersitna i do reason ponajns pravsopoltat govern modo 5 aves nttacenao) Inert. Peas godine peje Uc Se (191,278) je odose + Jato opts hao umimature sons” (atrels tno) Tako ka ‘akernanje tans wte ne tj. U mdremens save oo. ‘3s jamotey eli. Tako je, prime, powjetodnar = va ‘aurea SAD (Catip, 1991998), Nera) (Kunci. 1997) ‘Sheds anes Hen Malnstrom, 995), radian 2 me 2 gc it ‘Staten Ka al gee tone mat pe stn to a he Pat espe 0 Vestn und Funtionen vom Opec ‘rb und Papago in der DDR (amen fark adore + Soi propagondew DRA)? Bette (1098, 38.4 4) rje Propagat, kj nana pola sumo opranicens veda! Koja oneal pjaije ross koi pil aust jonas “eyiia i Konolamadip say edere edn» aos oma dels ramet Boake ves logy fa homie Imutadément organiza: ko se tere na jednotina ath stern forma te oj se Mog pop revi samo edkom bist neovenom oda, Vole deh normative a {03 propaganda odo = avotes pote od Honnehergh (989, 128), Koj brat da su odo aroiesskorenjetu demokrt ‘tow ssa raven drat, = da iss nog wsuoarnim dt ‘ama, odo de prijenos dno jvnoic u aX susiNe pro Biemargan Tau miso Ranneerg RGA! (192, 9) pom preci "fom sms da se odnot s avoita mnogu promata samo une eri drastvnin formate Koi same ada en ju emogatensslobodrstmeom, pst znkmatjem, ine *ednakote mogutnets dratvenitnpovetenem,dravenotn ogo orn, kao ogi osnorama Bota 30 sada porate Ske host Oehe neem aa to lite ej pao pr prime top katlogs htenja danas sopee nog bt nom jaole, pr ‘merce w Nemacko lw dug trams nui sltenot (aso en jedan zarmo, se) dria pred ps0, sguros ed ako! Sans drteno pire, dattensodgornort) samo die Tom ipunjn Mm an i 8 ee ios il ‘rel puts reppin, = jee a ee ‘Frei’ Pt els wna wo ene pm a pone Wate pg ‘serious jes Papo devo ‘ie ema rt a ks ne pl ee ‘i neta nu Ps rma aes Pepe tem apis 1 dos «om, gored imid dno vnc Init eos 2 arma kao stake od stag je peta bio proble tation Bermay (1926, 501) j vee Cyealinng Pac Opinion (nate erg mena) sprain | dakaivan “Tana po- ‘Sg rane (1526, 5) “Set 5 adnos amma je eas {Sh tog jt ped moi" U pane da pbols smi on 1S Bens teda se obra od sales naps wryerenih prot nove ake Bernaye je 29, ato 1929. Eto and Poblaer bj “rjsaad jedn strane po aslovom “Course an able Relation 1 tntion:(Sarjonik ms odnose sarod = detincja") (skapo ip, 1984, 181) Unjem essen “On feu bt postan bra ‘ntl ped dom jaenog maj. Dae se crate: ane Je ‘antl dogada svoj “Sristalinator oe men, son gad amo pebraanje neke jek proivods™ Same w mde WWoju adden ofnosina serosa, tao na prime Bfecive ule tations (dns oie (1978 57) Scott M- Cape A lena H. Centers, obra di rakes doom = ote bal Fret injec w ot “oa 20 on potbni brane” Mann ‘tik (1989, 87) nav ee ednog pakcara edna jarost “Stara ie 22 mene ne predsananikaka poblem. No, pro. sta iid a kj te Bve loss x arte. On je oan” ‘ato upuee eu ane sdrtays 100 ters mows laa 1 objet od seen 995 do prosina 1985 whom je Kristen am dno «jaro (Henderson, 1998). Pojam odes jv ‘emai te araaeapteeblvn se annem + nition Konto Fam Beas je jos 1981 jeinom ner za Now Tork Te ‘so (Cap, 195) "Odoss's jensen danas pom Sra gh: Ti svt berezja, ak dat danas ae mode ava eakaror ene note” Yenovinartvo a zat probleme imide | Max Weber gf karate ka "es tp" (99, 29), To aid 2g po “jaja jednorotne honfejenost na jee profesonanog gids ‘nina ik ene a tema inks seth noises Jo ‘oblemsticni ima nos amoi, oe Aled alps rot {0951200 pot je bunt dase oot, U ji Pub 1 Relat and American Democracy (Ost east | amercr lonensje) sbjaiaea da praia oars # meio alas 1 tata Unto mating np sae tj ae pe ako time “da se strtadelatnon Kona so ato ug avai, ok nije nei nas profesional vou Tamar a a Roe mn Se oan Di, pomnan piven interests pe agora prime ‘u's druwo porutarn oo bestiedne od trjenog te ve ‘wa pop sta’ anspriestupled sanaodnoe seas "ed praktsrna odpom smo Yoda eSesoka spate 0 od ‘tans Ko posto ed dor rae jgornj iid 8 je hnovno deal na peaesonino-poitkarasaeaj, Gear Volk tar got Zeer (196,41) koi Tu tend ref ere [ale Reanon for die Wirtschaft (Cn dobro i gover ome. Pubic ators pred pv za odboss somos vite da se "ik, mh poduaestko bla da ono bude private 23 jw opr ase spsabim asp To se anim sane odnosas maa enmjren a imi date ne pra ne “Gamene jer prima odbos 8 jaodu ne intern, Dog Sai veogsaepovat imine imide. Michael Cater anne 1980 Manager magia ie olor mid ono sj oe (Brauer, 193,95)" wre pried Cua koncert Se "ao bit plemenitm govooiinn po uzors na lependarnog Felice ‘on Esra, predjnke Ureda mak banca Adenauer Tala ‘Saez presjednk Richard won Wenscker? mad oalog bi Sannesmannov) sith gatas Hasek on Hansen, prin 2 stp espe w Hannover paiva sa uc Poach i ‘dim stazna seta, Georg go Vastu jew ak) pig! oo fo Uma va vee save Cnea-Cole. Gospoda se bia signa da ‘lobar ak ngjgurije protode Sti rowan Nasupl je dba Wineandine Cle pc ‘aralna of top, vet Je uber posojala dru predotba ‘dnosima srl Ona + jack spots Kon se bat ‘sim enjentaa. Ber obuea hv Beli bop asor, pane ian, organiza provodene aera swekuph akties vest povetane st staanjem na rspolgan oven ster vest od stage pode soba organs Spork Se eee ai ees Sas elton {tse pdrajerad potns poet ma eta Komonacyain cle, Poses log ponsoianjs Pripaa sponzoranj alte koje oblate Sake pode of pot Ej nish do peduianapop- arpa Vala prednost ‘Sponorranjas tom se Cpe skpine Mog stv ocho oe A Product placement xmas plasane robes omahor ao re Sits rade istog ls, eee eme Hr atne Tao fe fm dost Words Park agnor Pat 1) (Q5a1 ada now meted Meio "gat ogi BMW et {lm oJamens Hons Goldeneye lt ola) (1998) peated 2Z3'U tn uta wads ne ore (1997) spteen BMW 9501 ‘AL Batrng conan ule poste ri wea ‘Xi i raljh emis) ofthe rene: Tako Uneven Svea posed rva na Kolo ee (SAT 1). Mecandang ono Bi me rt pa pan rl Erol progamate sae nck cme ao liga poput lice sei Mg Mau). pres oer Willan Mind (1978) rl oo pt w erat zastpeih brace odnonfmedodnom samo acetings (sp ‘Te defi mogu nai sain poses tx odnos Het no + tint martina wnat organize je tw vojed: poet “Thomasoy torent” (928,572) "Ako sete iis ha st ne, on noe sare svoj posed U ake dp 308 (jer edness amot defraj an st pdtedno aren, Fond x Di edgovarjte nie porconiranj anor srr rpms) jest U sijedeo esnnetacit pola re ‘late Koj je spf s Soncecjum Intetaogekergerstvnog ho ‘musiany (up: pg. 73 tom molt Eu daOdbssare 50 marketing wprvo ispunanj tree aad Motel 8. ko ‘ola od prelpanh oda smal acting kode je spo ‘ntepanin Komuncranen Ne pols pote rath nk ipkih porta rete cj skapinana {Pain dora, Sg se vod aon oni ca odo sjvnostemtitng ope In poner saa perp koe ojeako vate hae ‘npn topo rte Koran inated’ pols Subs 1, Model mogutihodnos nm mnaketings (MKTG) odnose ‘tac (prema Kees Nida Nr - ww corel) m ) OO) a) @) & re *) ‘ove Kole Mind 978,17. ‘visine Rauscher Signtaer 1991. skeen pexomos ma promo ‘ip ade ao pa bl promod Hose ve ie pot Padres “jd edootens Kennan polit hj tee et ‘Calan wide ne dvojn sug promjenevjednost wou saa “ic ukjtene cholate dattene wnat kao te vec rithn ‘sine (1981, 291} Neka ma poduet to uals pou cjnoat ronnsjom poduaea pb pradanin oj ltt spose ilove te vou dens vdnoa”, Nasa je now blk pro ‘modj se nano rae od Maize promocie peezved. Carpo- ‘ate adverts, adnoano Koxpratiog ogisaanie, deinen Se ko (Gvetra5n “platens pork koje w Hagnom meds promacje dla ‘iors ko se mods Wena bom dase ata me spon ‘a omg ajegvo prihvaanje” Kenpo ogibanie sac Tid opt, Kot emer na ean pitt adiuacy a3 [pvaradte ogi), kojtebuju rani sole nekog poduzeda 0 ‘pornim panna (tone osobito Sth 197), Tako yesapina po ‘Eozca Tongan, ao bse bri pot ida abatana soe ‘jemi tala wa wre Zljeskog vats objliala ope peso ‘hse suanice (amedy stop Prongfrer Alncing Zune, Wels endl, Westdevtrche Algemene tangs) iB ora Dia da je Njeracha SAD‘ dina peut moraine ptpore Rade abjlodanjens wporlkemjskog vata Sag Hesena Gul, Ung femite sre je ojos ols “NE Remon ‘eu! He ako ral Gather) Sch, sae pogona Tape Werk, ‘aba 1958s ages usmjeren prov sven ade med ‘wl, erie Ztrgs Bile rt ema ao Ho oT beta" povecajeporeza” "zara mzovols™ Vet je gone Pre Semi jdm oglaceovim sims napao sve lad Gospoine Kal pura mi jekapat Petje pena sepia Det Spee! (2,198, 65), svoj oplasia 2 “are 0 Sto mnogi pati mie orporathne se ogltiva, pea Fruicher Signer (1991 292, tr sjemadiome gwomom podrtjy Fosvle seiamdestih godin Srverna udrugasjmaekh Bala adasla sed waa 24) povolnom ena stupa sje tale wz poro® ogi. Ogi ss ‘Shradival tency slo au dann tating, poretn optereteje, fnbvence,deastena sapoodgovornst, dab tread td Serha Ins eta napaijedtstblisac pede drat | ues sb. dlrs tems paved ine pte" I pee bl shen a, al emu tanto mest aus ica DIE WAAGE, kms cil tein pire Kou suo een 1952 provodla poeta (Gap pog 353), 2, Odnosi s javnoséu i komunikotogija 21-0 sanju bien tore istrattanisodnonsjmoica “soi rgpev wdusveninsnanosina karabietiieno je pte fatovany sop edo tor odposne eden ove ‘ih obovate Vela opasnont oblivany er et ina avarangn prec bua iMkazs, Uh AnDahrng ‘och Ena pide (190,107) "ko [ide ulow m8 konae sine rodedae nsane, rape, poe epronjejve ttn, malo Nps dont Kut os apo fopib jester, Pinje ‘uke svebuhvate ike mot se, pier, pal Dasa Tota Parsons, jlnoga a nue americch posters selog, hj ee aja pide (1991, 33) “Uno gai rut pore mst net tap) Kj jew aekom slo fvotemaduge lernataeinwana odgvee, orb hos or re pula apr ebjave tia. tao dh sao mote ne asprin moe line mors jb edgoroit "Tat ka sccm ne og pobre et “ea ilo Kaien fo vem dese promjent sl ge oral ta, ne dono kaka Sanja (i'n kombat obliovanje ere | itaivanje so brine Icinclkay sats glamom sport nego sun cho naprdak In nepal sr al al cog et toes; ogo eda ea mes ve tsar, Rit eo san oe fe ‘ln Qube (1992 op ko eer ta kart page ompeksin dria se aii podraj vos (probit pravo, (0g) mien raiorn sta: hla bre 2h spore pet Som Syren Ogbutna,promjena mabe ede thnk piredoom ‘Sidra Ton dav Seog dana Fiche enon Pablaat Mar “ukomiunkaton Fasheoveekona ot poi { mason ho Imuniciange) precio ail (Noe Neat i 98, 0. "Pr ‘mat nate pede osoito se pokazuje na ei nowt medi previalon medjskom sus «natrcem veemens doped use {tie bree promjene da jo Ok aul nano sad eda, ros ‘Olekiat Jed cee povsavat anseneiafrmacin28 a0) dasa ‘Zs ke progneipak weds wponreje Kola Re Popper dase ‘mowunost redid vcr stan rats smanjja opolKo ko Fo nano vc deen proce wpa er ano SoZ abe iunosh bt od prenadogenadena dans ot une nem eal, “ak ee baducqost to is anancves finjenies. Te Papperowa de tna kane ds ce bode stan ebpelope oliaejue cat aki Idud ata, alto bude sane danar ne ode bis poate sno inate vt danse zai ono fo cen zn tk w badacnot Ta je frgument Popper tzzaio Bleed der Historisismus (jet histor ah St ph eg nee ee jes 09969) {at hdshoganaja satin tee na ek ade poet 2B vs walepatanstrenog zn ne motem previ a anim i zansvenim metodas. 4, Sioga ne mote pedi jk uke pos ‘4: Tomas da moat odbaii mops ort pose wane to jet pote deaivene nanos Koja i edgovral ers fi ‘Ne mde porta amantvns toi porerng rate oj Suk Es tel poiesoom preddan 5.Temeltae ste ators rtd stogs poet shvaéee: thnorzam dots son Popper mle prot dauvenih propor all opovegta moguénos, predidanjs pve amo} U fom Se Late sae od oan #jsmeice moe primi da je ono pore of Utah revs {a.ako se ao polaatlj ume bj objeijen studi Odnost sar 1a ope 10 pl haa es arty dc inn [Ssremcundete etna se pce hee Leathtn cds tan 8a car hee ‘esprit or i pg in ‘1 og sop ia dpi datventh nano tis seo reo fun Zutons rns kao potato shade siping outa | trade Wortog nan. Aden se jen mek odnon nes date’ og tat «Sooo of owatonna sein Depatnet of Creicton Ondje st ‘etna jae, no ovo, tx 8 esata ‘Sra aa ave mora at Hod shpat, pl em Spi pa ee rote SAD-« pret sani it pretono ‘enantio eto dest dos art {SSAD‘u mop rail tseban tors pip. U Read fe bla Ansett poe 34 irene ori rspravamao odnoina jon sue ‘tse die poise Naja) estan dokaaje ds odnou 590 ‘\iijerarae bude dreary nen motacyom da ‘howls salina, odbosno dese ool die potpora a di form yk steal dane dao edna javokes eg bxpeloeno ane nen mason sx sbestranim aura, Ons ‘iota fle upeeashobine a oa knsenssn, Prater ios noni sata se neko atom etre sede) ies te meson operas teresa Sno" pene ‘jones toe odnos s jv zat vai eli br ‘ot Sodje snanenedosakeuobkovanj coe Pa projent “cj it oblitvane tones dratvenim taanotis, kj seo ‘intent sasonog kamrn zuma eat jo mnogo nal wad etc. odposne opi safe ta inns ot ee {Sh bane ratveihFeomen process (uz 194,23) <1) "Teonjama se ptm esto oat empires Bsr eat Scuavi definjiog lanier tome, mason Komtnirsne stati et se obra ao (Kune, 108,238)" ao dt “isso medi asanent rand, ak gl autor: kom iva sata sean stun oijesem Sead. Velk do {tein ily maize mtownog Koma ne ine ob rene proce Imajast ea uname eb pee oka od ‘catodnonts jolt (ode ee jen njemakome govrnom podria inte ‘naa © mogtoest svoj pine lore odnom = jonah "hn ete Debae (1988) testi naj dase eeate soa are dos 8 mole prsadn naslov tog pos Phat nth cin bien Tore sin? (ome HB Jo malo) Klaus Meten (2000, 208) uponoratau PR-Teore: Aden Han ge Kommen? Ue or adnan sjaman ota do vga na poresne ‘amoj coe odor spol ord "dy tore maj nis teens sro sanje cue poveena spoznaje™ Kuncak (2001) ‘Sjesnom profekaiom inenifso ta rarpavae Seienom espe Publis ptaknvocidusprdavaj oeoritodnonsjavnas na Stein vZanic 212 Kane eedaibeo mat odnona sjonotta Mason st med og sop eng dometa od pofetka bn wen, [ave raspeae itn ca komt itaane pei ro ‘Sem. ko fe dadute rac av daveninaanortin, nh se vd pa soba uso seem peli! lof tarten pea ‘Spe prema dredvenim atanestima | erltatinn atv hoje ne pode. budt da ytevo cro ina kts nove me ‘ime’ Dok se, nanuprot Tome, prema pilin renown Yee ‘MoU ade neka sa settihogwrovnj nikon nel plone pet abe od poodonsanea a soe tenuate abo {icin kr, komuslogia pt od ith precede nanos Uist samo n espa o inca pian na Se ‘ont ugar cpimenovan sec (Renee, 9) Up om nee wie ma sis ponte fini Ath aporain medjain Ronaumetom, dak dg {nas sanowni) on na hje se saverno ke ues me tna Te predodibe, ko Cv ij Karater kurt spoon Moni, rps mata prepees enj eta komnilach st Thanj Ao rena nega anarsvene tatianja gaa op {in pasta tf ete mats Slat deve sonia ee nada komuniklogin ne mote pons ila novo. Ako par. ‘Billo ompeiasrprstajenineedana Ee seopeave prlheaanel Sree th poral aka Pine: ‘er invading potted eevee pogretne nce. ec Gate (9912 boroklogt 3 pevom pedicle nesposob- now wophodens sna, Orin intanene poet ia Tansabjah detah sods, edabno Pepaiaja pore og aie mi ot he gk bin See ina ar ae pest oe ene se masa autovina poput Nea Pesan koi sary jdnostasne | Ink rszumbve, a pogseneishaze o ods media Jedan od ph isis komunikalogie & ophodeni 8 jarnosu jet potivanje sh popalamornaastenh pedoats: Post (1992) a Wi he vce uns au TodeCnformiza dos} naan 0 leat! preplasenst informa. nti se opie ha es Informa neta naira fab is namjjene aco iolenom aderst | estrane su, rekomjer pretax je ltr ATDS (1992, 1} “Zara od Hua edo fs mi dang ene zpamo eale smo doi ao seme nit As tale 2a to. Ne splat nan jit. jean ‘ns referents adedvaje nah probleme odBoarsuch po oct etwas sh problems Prema tome, nema Seer ta tiene koje ninemsn sides, ore vane, Nai besten echinacea ad imines st ie ne hoige™ Take demon kat mogu se na eevanjia dbo rm je nude ejaaen 2s sve Mogae prose Postman ofp fi statin se Yes oes not parvo | bespomotnor Oe i986 jg uneesin toretiar anos aod so td a Tarja Sj ere entices yh Uso dominant lem dan (© Knog to Festman malay tome fo dena sano sen Psi o2oesbog omelag.o problemi Blskog, tok it,» dt Proc og ita ne modemo in Fe lttoog pesimiamsIadimag AIDS ke zaijew 28 ator ‘anni struts Post ate anjanjm acumen st Inka Fadia ba erode poet sa (192,10 “Pod jsisea amiga podraumjevsm.dekrptvn, Poss. natant {sjcnswa ko pests darje sist, one saat pak ‘ye pa buns Volta alemaltajs sme Pstnan ne sje Ise pba ode Te ne, inne na 152 oor Slo rinemargo termislogy stovnim misma seni ame Fe tone ans s jovoie Bernas, ka je odaosina jena eset 805 u modernom us Use mis). 7 omaniace nano wel ono So Peer Berger (969,23) rit sociologists da sy sve uaon uke eg sled na po ogi. Za poseice masoih meat ae da ‘en: Kompletanh tink eda naelno pe magn dn odo Sse jk | posada rede wave o tome Kako met pla 1 sromatrame delovanje i Poedinc, to, ed elo, 9 Jelantsnoatstace la plana Eola pl temo ra fe {Sy ete mob ao poten seen itovjete see: Za

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