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    MBA Semester-3 Business Marketing 3 Internals

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    Ravishankar Ulle
    This document provides details for an MBA semester 3 business marketing exam, including instructions, part divisions, question details, and two sample case study questions. The exam covers topics like target market strategies, new product development processes, product life cycle strategies, learning curves, and factors influencing pricing strategies. It asks students to explain concepts, discuss applications, identify steps, and analyze two industrial marketing case studies regarding developing a new medical device component and segmenting an industrial equipment market.

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    MBA Semester-3 Business Marketing 3 Internals

    Uploaded by

    Ravishankar Ulle
    45 views2 pages
    This document provides details for an MBA semester 3 business marketing exam, including instructions, part divisions, question details, and two sample case study questions. The exam covers topics like target market strategies, new product development processes, product life cycle strategies, learning curves, and factors influencing pricing strategies. It asks students to explain concepts, discuss applications, identify steps, and analyze two industrial marketing case studies regarding developing a new medical device component and segmenting an industrial equipment market.

    Original Description:

    business marketing question paper

    Original Title

    IM Final Internals

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    This document provides details for an MBA semester 3 business marketing exam, including instructions, part divisions, question details, and two sample case study questions. The exam covers topics like target market strategies, new product development processes, product life cycle strategies, learning curves, and factors influencing pricing strategies. It asks students to explain concepts, discuss applications, identify steps, and analyze two industrial marketing case studies regarding developing a new medical device component and segmenting an industrial equipment market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views2 pages

    MBA Semester-3 Business Marketing 3 Internals

    Uploaded by

    Ravishankar Ulle
    This document provides details for an MBA semester 3 business marketing exam, including instructions, part divisions, question details, and two sample case study questions. The exam covers topics like target market strategies, new product development processes, product life cycle strategies, learning curves, and factors influencing pricing strategies. It asks students to explain concepts, discuss applications, identify steps, and analyze two industrial marketing case studies regarding developing a new medical device component and segmenting an industrial equipment market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MBA Semester-3

    Business Marketing
    3rd Internals
    Time :1.5 Hrs

    Max Marks 50

    Note: 1. Answer Part A and Part B


    2. Illustrate Examples wherever necessary
    Part A
    Answer all Questions
    1. a. Explain any one target market strategies.
    (3)
    b.

    Discuss

    the

    new

    product

    development

    process

    with

    an

    example.

    (7)
    c. What steps would you follow for developing product strategies for existing
    products? And

    what are the other alternative strategies available to the industrial

    marketers for existing

    products?
    (10)

    2. a. Explain the concept of learning curves.

    (3)

    b. Discuss the application of product life cycle to marketing strategies.


    (7)
    c. . What are the factors that influence the pricing strategy?

    Part-B
    Marks)

    (10 )

    (5x2=10

    1. A major manufacturer of medical equipmentapproaches one of its suppliers with


    specifications for a precision switch that has been tentetively designed into a new
    blood analyzer. The switch supplier thinks existing technology can be utilized but
    has not previously produced a device with such close tolerances. What information
    and assurance should the switch supplier have before starting on a full scale
    development program.

    2. One of the industrial marketer recently observed, I can see any basis on which to
    segment my market. We have 15% of the market for our type of plastic fabrication
    equipment. There are 11 competitors who serve a large and diverse set of customers,
    but there is no unifying theme to our customer set or to anyone else's Is that
    knowledge a basis for segmenting the industrial market, justify your answer.

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