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    Comscore 2009 Data For Online Video

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    Yaron Samid
    Great data on the huge surge in online video consumption in 2009.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Comscore 2009 Data For Online Video

    Uploaded by

    Yaron Samid
    48 views7 pages
    Great data on the huge surge in online video consumption in 2009.

    Original Title

    comScore 2009 Data for Online Video

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    PDF, TXT or read online from Scribd

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    Great data on the huge surge in online video consumption in 2009.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    48 views7 pages

    Comscore 2009 Data For Online Video

    Uploaded by

    Yaron Samid
    Great data on the huge surge in online video consumption in 2009.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Total Online Videos Viewed/Month

    35 33.2
    30
    30 27.9
    25.4 26
    25
    21.4
    19.5
    20
    16.8
    Billions

    14.8 14.5
    15 13.1

    10

    Source: comScore

    .
    © Copyright 2010. Broadband Directions LLC. All rights reserved
    U.S. Monthly Online Video Viewers
    178
    200 88.0%
    147
    180 86.0%

    % of U.S. Internet Audience
    160 84.0%
    140
    82.0%
    120
    80.0%
    Millions

    100
    78.0%
    80
    76.0%
    60
    40 74.0%

    20 72.0%

    0 70.0%

    Source: comScore

    .
    © Copyright 2010. Broadband Directions LLC. All rights reserved
    Number of Online Videos/Viewer/Month
    187

    200
    180
    160
    140
    # of videos

    101
    120
    100
    80
    60
    40
    20
    0

    Source: comScore

    .
    © Copyright 2010. Broadband Directions LLC. All rights reserved
    Number of Minutes Watched/Average Viewer/Month
    763
    900

    800

    700
    # of minutes

    600
    356
    500

    400

    300

    200

    100

    Source: comScore

    .
    © Copyright 2010. Broadband Directions LLC. All rights reserved
    YouTube’s Market Share Has Held Steady Around 40%
    35 45.0%

    30 43.0%
    Videos  
    25 viewed at
    41.0%
    all other sites
    20
    Billions

    39.0%
    YouTube 
    15 videos viewed
    37.0%
    10
    YouTube 
    5 35.0%
    share

    0 33.0%

    Source: comScore

    .
    © Copyright 2010. Broadband Directions LLC. All rights reserved
    Hulu’s Growth Was Impressive
    1,200 50
    45
    1,013

    Millions of monthly viewers


    1,000 924 40
    Millions of monthly streams

    856
    35
    800
    30
    583
    600 25
    488
    457 20
    380 397 373
    400
    332 15
    250
    10
    200
    5
    0 0

    Source: comScore

    .
    © Copyright 2010. Broadband Directions LLC. All rights reserved
    Overall Hulu Usage is Up, But Session Duration is Flat
    132
    25 140
    22.9
    120
    20
    100
    # of videos

    Minutes
    15
    80

    60
    10

    40
    5 5.76
    20

    0 0

    Source: comScore

    .
    © Copyright 2010. Broadband Directions LLC. All rights reserved

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