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    Guide. Prentice Hall

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    Ell Elyana
    This document lists 18 academic sources related to qualitative research methods including case study research, ethnography, grounded theory, and qualitative inquiry. The sources cover topics such as qualitative data analysis techniques, case study research design, ethnographic fieldwork methods, grounded theory development, and applications of qualitative research in business studies, organizational research, and consumer behavior research. Many of the sources were published in the 1990s and 2000s and come from academic journals and reference books focused on social research methods.

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    Guide. Prentice Hall

    Uploaded by

    Ell Elyana
    33 views2 pages
    This document lists 18 academic sources related to qualitative research methods including case study research, ethnography, grounded theory, and qualitative inquiry. The sources cover topics such as qualitative data analysis techniques, case study research design, ethnographic fieldwork methods, grounded theory development, and applications of qualitative research in business studies, organizational research, and consumer behavior research. Many of the sources were published in the 1990s and 2000s and come from academic journals and reference books focused on social research methods.

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    This document lists 18 academic sources related to qualitative research methods including case study research, ethnography, grounded theory, and qualitative inquiry. The sources cover topics such as qualitative data analysis techniques, case study research design, ethnographic fieldwork methods, grounded theory development, and applications of qualitative research in business studies, organizational research, and consumer behavior research. Many of the sources were published in the 1990s and 2000s and come from academic journals and reference books focused on social research methods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    33 views2 pages

    Guide. Prentice Hall

    Uploaded by

    Ell Elyana
    This document lists 18 academic sources related to qualitative research methods including case study research, ethnography, grounded theory, and qualitative inquiry. The sources cover topics such as qualitative data analysis techniques, case study research design, ethnographic fieldwork methods, grounded theory development, and applications of qualitative research in business studies, organizational research, and consumer behavior research. Many of the sources were published in the 1990s and 2000s and come from academic journals and reference books focused on social research methods.

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    © All Rights Reserved
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    of 2

    Tesch, R. (1990). Qualitative Research: Analysis Types and Software Tools.

    New York:
    Falmer Press.
    Ghauri, P., & Gronhaugh, K. (2005). Research Methods in Business Studies: A Practical
    Guide. Prentice Hall.
    David, M. (ed.). (2006). Case Study Research (Four-Volume Set, Sage Benchmarks in
    Social Research Methods Series). Thousand Oaks, CA: Sage.
    Dyer, W. Jr., & Wilkins, A. (1991). Better stories, not better constructs, to generate better
    theory: A rejoinder to Eisenhardt. Academy of Management Review, 16(3), 613-619
    Creswell, J. (1998). Qualitative inquiry and research design. Choosing among five traditions.
    Thousand Oaks, CA: Sage.
    Yin, R. (2002). Case Study Research. Thousand Oaks, CA: Sage
    Humphrey, C. & Scapens, R. (1996). Methodological themes. Theories and case studies of
    organizational accounting practices: Limitation or liberation? Accounting, Auditing and
    Accountability, 9(4), 86-106.
    Stoecker, R. (1991). Evaluating and rethinking the case study. Sociological Review, 39 (1),
    88-112.
    Schwartzman, H. (1993). Ethnography in Organizations. London: Sage.
    Frost, P., Moore, L. , Louis, M. , Lundberg, C., & Martin, J. (eds) (1991). Reframing
    Organizational Culture. Thousand Oaks, CA: Sage.
    Arnould, E. and Wallendorf, M. (1994). Market-oriented ethnography: Interpretation building
    and marketing strategy formulation. Journal of Marketing Research, 31(4), 484-504.
    Schweingruber, D. & Berns, N. (2005). Shaping the selves of young salespeople through
    emotion management. Journal of Contemporary Ethnography, 34, 679-706.
    Martin, M. & Baker, S. (1996). An ethnography of Mick's Sport's Card Show: preliminary
    findings from the field. Advances in Consumer Research, 23, 329-332.
    Hill, P. (1991). Homeless women, special possessions, and the meaning of home: An
    ethnographic case study. The Journal of Consumer Research, 18(3), 298-310.
    Schouten, J. & McAlexander, J. (1995). Subcultures of consumption: An ethnography of the
    new bikers. Journal of Consumer Research, 22(1), 43-61.
    Hirschman, E. and Thompson, C. (1997). Why media matter? Toward a richer understanding
    of consumer's relationships with advertising and mass media. The Journal of Advertising,
    26(1), 43-60.
    Goulding, C. (2000). Grounded theory and consumer behavior. Advances in Consumer
    Research, 27(September), 261-266.

    Melia, K.M. (1996). Rediscovering Glaser. Qualitative Health Research, 6(3), 368-378.

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