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    Assessment 1: Brand Analysis: Due Week7 Weighting Percentage: Addresses Learning Outcome(s)

    Uploaded by

    Miano Muturi
    This assessment asks students to analyze a branded food product that promotes environmental sustainability. Students must describe the product, research trends affecting it and how a brand manager can respond. Students also need to identify the generic, expected, augmented and potential components of the brand using a specific model. Finally, students must discuss the product's environmental sustainability features. The assessment is due in Week 7 and is worth 40% of the unit's grade. It will be graded based on several criteria, including the description of the product, research and application of trends, identification of brand components, discussion of sustainability, clarity, and referencing.

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    Assessment 1: Brand Analysis: Due Week7 Weighting Percentage: Addresses Learning Outcome(s)

    Uploaded by

    Miano Muturi
    22 views2 pages
    This assessment asks students to analyze a branded food product that promotes environmental sustainability. Students must describe the product, research trends affecting it and how a brand manager can respond. Students also need to identify the generic, expected, augmented and potential components of the brand using a specific model. Finally, students must discuss the product's environmental sustainability features. The assessment is due in Week 7 and is worth 40% of the unit's grade. It will be graded based on several criteria, including the description of the product, research and application of trends, identification of brand components, discussion of sustainability, clarity, and referencing.

    Original Description:

    Questions on brand management

    Original Title

    Brand Manegment Quiz

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    This assessment asks students to analyze a branded food product that promotes environmental sustainability. Students must describe the product, research trends affecting it and how a brand manager can respond. Students also need to identify the generic, expected, augmented and potential components of the brand using a specific model. Finally, students must discuss the product's environmental sustainability features. The assessment is due in Week 7 and is worth 40% of the unit's grade. It will be graded based on several criteria, including the description of the product, research and application of trends, identification of brand components, discussion of sustainability, clarity, and referencing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    22 views2 pages

    Assessment 1: Brand Analysis: Due Week7 Weighting Percentage: Addresses Learning Outcome(s)

    Uploaded by

    Miano Muturi
    This assessment asks students to analyze a branded food product that promotes environmental sustainability. Students must describe the product, research trends affecting it and how a brand manager can respond. Students also need to identify the generic, expected, augmented and potential components of the brand using a specific model. Finally, students must discuss the product's environmental sustainability features. The assessment is due in Week 7 and is worth 40% of the unit's grade. It will be graded based on several criteria, including the description of the product, research and application of trends, identification of brand components, discussion of sustainability, clarity, and referencing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    due week7

    Weighting Percentage:
    40%
    Addresses learning outcome(s):
    o After successfully completing this unit, students will be able to understand how brands are built,
    managed and evaluated. In particular, students will be able to: 1. examine the brand and the
    elements of brand management;
    o 2. describe the various components of brands and how these interact;
    o 3. analyze branding techniques and apply these to a variety of different issues;
    o 4. critically evaluate how creative concepts and execution contribute to brand success;
    o 5. work effectively in teams to analyze and prepare presentations on various topics of brand
    management.
    Related graduate attribute(s):

    Assessment 1: Brand Analysis

    Due date

    Week 7 : 4pm Thursday, 2 April

    Value

    40%

    Instructions

    Choose a branded food product that is available in the


    ACT. Part of the existing customer proposition for this
    product must relate to environmental sustainability.
    Provide responses for the following:

    Describe the product briefly.

    Research trends that can /do affect this


    product and discuss how a brand manager can
    utilise these trends to manage the brand and ensure
    the brand is relevant over time.

    Using Figure 10.2, (de Chernatony et al. 2013,


    p 382 also discussed in Chapter 2) identify the
    various components /levels (generic, expected,
    augmented and potential) of the brand as they apply
    to the product.

    Identify and describe environmental


    sustainability features of this product.
    The assessment should be no more than 1,000 words
    excluding references.
    Please ensure that any research is referenced
    appropriately. Students must ensure that quotations
    taken directly from other sources are correctly
    referenced and appear in quotation marks. It does not
    matter which style is used as long as it is used
    consistently. It is very important that students use
    academic sources and/or industry sources that are
    balanced, reliable and credible.

    Purpose of
    assessment

    Marking
    criteria

    The purpose of this assessment is to:

    examine a brand in terms of its elements;

    describe the various components of a brand in


    relation to theory and how these interact;

    research consumer trends and demonstrate


    how they can affect a brand.

    Description of the product (20%)

    Evidence of research into trends and correct


    application of these trends to the chosen product
    (20%)

    Correctly applying the levels of brand (20%)

    Discussion of environmental sustainability


    features of this product (20%)

    Clarity of expression (including accuracy of


    grammar, punctuation and spelling) (10%)

    Correct and consistent referencing (10%)

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