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    Malt FD

    Uploaded by

    LakshmiRengarajan
    This document contains a 29 question survey about consumption of malted food products. It collects demographic information about respondents such as age, gender, education level. It asks questions about brand and quantity purchased, factors that influence purchase decisions and level of satisfaction with products. Suggestions are solicited to improve malted food products.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Malt FD

    Uploaded by

    LakshmiRengarajan
    77 views5 pages
    This document contains a 29 question survey about consumption of malted food products. It collects demographic information about respondents such as age, gender, education level. It asks questions about brand and quantity purchased, factors that influence purchase decisions and level of satisfaction with products. Suggestions are solicited to improve malted food products.

    Original Description:

    mlt

    Original Title

    malt fd

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    This document contains a 29 question survey about consumption of malted food products. It collects demographic information about respondents such as age, gender, education level. It asks questions about brand and quantity purchased, factors that influence purchase decisions and level of satisfaction with products. Suggestions are solicited to improve malted food products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    77 views5 pages

    Malt FD

    Uploaded by

    LakshmiRengarajan
    This document contains a 29 question survey about consumption of malted food products. It collects demographic information about respondents such as age, gender, education level. It asks questions about brand and quantity purchased, factors that influence purchase decisions and level of satisfaction with products. Suggestions are solicited to improve malted food products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    You are on page 1of 5

    MALTED FOOD PRODUCTS

    QUESTIONNAIRE

    1) AGE: :
    BELOW 20YRS
    20-30 YEARS
    40-50 YEARS
    ABOVE 50 YRS
    2) GENDER:

    MALE

    30-40 YEARS

    FEMALE.

    3) EDUCATIONAL QUALIFICATION:
    UNDERGRADUATE

    SSLC

    HSC

    DIPLOMA

    POST GRADUATE
    4) OCCUPATION
    BUSINESS

    GOVERNMENT

    PRIVATE

    HOME MAKER
    OTHERS

    5) MEMBERS IN THE FAMILY


    ABOVE 7

    6) NUMBER OF CHILDREN IN
    THAN 2
    YOUR HOME?

    1-3

    7) FAMILY INCOME PER MONTH


    5000-10000

    9) IF YES , WHICH BRANDED PRODUCT :


    BOOST

    5-7

    BELOW 3000

    10000-20000
    8) IS MALTED FOOD PRODUCTS ARE
    CONSUMED IN YOUR FAMILY?

    3-5

    MORE

    3000-5000
    ABOVE 20000
    YES

    HORLICKS

    NO
    COMPLAN

    IS USED AS MALTED FOOD PRODUCT?


    PEDIASURE
    FAREX

    BOURNVITA
    NESTUM

    CERELAC
    10)
    PRICE
    QUALITY
    A BRAND?
    AVAILABILITY

    ON WHAT BASE YOU ARE PREFERING:


    QUANTITY
    HEALTH

    11)
    ONCE
    TWICE
    IT PER MONTH?
    12)
    1KG
    2KG
    PER MONTH?

    HOW MANY TIMES DO YOU PURCHASE:


    MORETHAN TWICE

    1/
    2

    QUANTITY OF PRODUCT YOU BOUGHT :


    KG
    2 KG

    13)
    FROM 1 to 7?

    RANK THE PURCHASE CONSIDERATION

    NOURISHMENT
    PALATABILLITY
    COLOR
    ECONOMY
    BRAND IMAGE
    PROMOTION
    PACKAGING

    14)
    HOW MANY TMES DO YOU
    ONCE
    TWICE
    MORETHAN TWICE
    DRINK THE PRODUCT IN A DAY?
    15)
    ON WHAT SOURCE OF INFORMATION :
    ADVERTISEMENT
    FAMILY&CHILDREN
    WHICH IS USEFUL TO YOU TO MAKE
    DOCTOR
    RETAILER
    WORD OF MOUTH

    PURCHASE CONSIDERATION?
    16)
    HAVE YOU OFTEN SWITCH YOUR
    NEVER
    SOMETIMES
    FREQUENTLY
    BRAND FREQUENTLY?

    17)
    WHAT DO YOU DO WHEN YOUR
    :
    GO TO ANOTHER PLACE TO BUY
    PRODUCT NOT AVAILABLE IN THE
    SWITCH TO
    ANOTHER BRAND
    MARKET?
    ASK THE
    RETAILER TO BUY IT FOR YOU.
    18)
    MALTED FOOD
    YEAR
    PRODUCT?

    BELOW ONE YEAR

    PERIOD OF USING
    ONE YEAR
    1-5
    ABOVE 5 YEAR

    19)
    THE PACKAGING DO:
    YOU LIKE AND WHY?

    WHAT TYPE OF
    REFILL

    BOTTLE

    20)
    BASIS YOU ARE:
    PREFERING MALTED DRINK?
    HORLI
    CKS

    RANK ON WHAT

    COMPL
    AN

    BOO
    ST

    BOURNV
    ITA

    PEDIAS
    URE

    PRICE
    QUANTITY
    TASTE
    VITAMIN CONTENT
    FRESHNESS
    DISCOUNT
    REUSABILITY
    21)
    THE NUTRIENTS DO :
    VITAMIN A,C,D
    YOU THINK THAT A MALTED DRINK
    BOTHVITAMIN& MINERALS

    WHAT ARE ALL


    CALCIUM
    POTASSIUM

    SHOULD CONSUME?
    22)
    PRESERVATIVES AND:
    YES
    INGREDIENTS ADDED TO THE MALTED
    DRINK ?
    23)
    WITH YOUR PRODUCT :

    ARE AWARE OF THE


    NO

    ARE YOU SATISFY


    YES

    NO

    24)
    HAVE YOU TRIED ANOTHER BRAND IN
    NO
    THE MARKET?

    YES

    25)
    WHICH OTHER BRAND IS SATISFYING :
    ACCORDING TO YOU?
    26)
    WHERE DID YOU GET YOUR PRODUCT ? :
    DEPARTMENTAL STORE
    GROCERY STORE
    MEDICAL SHOP
    OTHERS

    27)
    DO YOU THINK HEALTH DRINKS ARE
    YES
    NO
    IMPORTANT FOR YOUR CHILDREN?
    28)

    DO YOUR CHILD/CHILDREN FORCED


    :
    TO BUY ANY MALTED FOOD DRINK
    YES
    NO
    WHICH ATTRACTS THEM BY PROVIDING
    TOYS AND OTHER FREE GIFTS?

    29)
    RATE THE FOLLOWING
    THAT THEY RESEMBLE ON A
    SCALE OF 1to5?
    HORLI
    CKS
    1 MODESTY
    2 HONESTY

    COMPL
    AN

    BRANDS ON THE TRAITS

    BOO
    ST

    BOUNVI PEDIAS
    TA
    URE

    3 CHEERFULN
    ESS
    4 SOPHISTICA
    TION
    5 RELIABILITY
    6 BOLDNESS
    7 SPIRITEDNE
    SS
    30)
    GIVE
    YOUR PRODUCT?
    1)
    2)

    SUGGESTION

    TO MAKE

    IMPROVEMENT

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