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    An Overview of Advertising & Branding Basics

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    Kshitij Anand
    This document provides an overview of advertising and branding basics. It defines advertising as any paid non-personal presentation of ideas, goods, or services by an identified sponsor. The 5 M's of advertising are discussed as a planning checklist: mission, money, message, media, and measurement. Examples of effective advertisements are shown. Advertising helps sell products, reach wide audiences, create impressions of brands, and grow businesses. Different types of advertising media are listed. In conclusion, key points are that advertising sells directly to customers, helps create brand images, establishes recognizable brands, and fosters business growth.

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    An Overview of Advertising & Branding Basics

    Uploaded by

    Kshitij Anand
    28 views9 pages
    This document provides an overview of advertising and branding basics. It defines advertising as any paid non-personal presentation of ideas, goods, or services by an identified sponsor. The 5 M's of advertising are discussed as a planning checklist: mission, money, message, media, and measurement. Examples of effective advertisements are shown. Advertising helps sell products, reach wide audiences, create impressions of brands, and grow businesses. Different types of advertising media are listed. In conclusion, key points are that advertising sells directly to customers, helps create brand images, establishes recognizable brands, and fosters business growth.

    Original Description:

    Basics Of Advertising

    Original Title

    Advertising

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    This document provides an overview of advertising and branding basics. It defines advertising as any paid non-personal presentation of ideas, goods, or services by an identified sponsor. The 5 M's of advertising are discussed as a planning checklist: mission, money, message, media, and measurement. Examples of effective advertisements are shown. Advertising helps sell products, reach wide audiences, create impressions of brands, and grow businesses. Different types of advertising media are listed. In conclusion, key points are that advertising sells directly to customers, helps create brand images, establishes recognizable brands, and fosters business growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    28 views9 pages

    An Overview of Advertising & Branding Basics

    Uploaded by

    Kshitij Anand
    This document provides an overview of advertising and branding basics. It defines advertising as any paid non-personal presentation of ideas, goods, or services by an identified sponsor. The 5 M's of advertising are discussed as a planning checklist: mission, money, message, media, and measurement. Examples of effective advertisements are shown. Advertising helps sell products, reach wide audiences, create impressions of brands, and grow businesses. Different types of advertising media are listed. In conclusion, key points are that advertising sells directly to customers, helps create brand images, establishes recognizable brands, and fosters business growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Advertising & Branding

    An overview of advertising & branding basics.

    What do you mean by advertising ?


    To Define advertising according to Philip

    Kotler & American marketing Association

    The Advertising is any paid form non personal


    presentation of:
    Ideas
    Goods
    Service

    by identified sponsor that is


    called Advertising

    5 Ms of Advertising

    Mission

    Money

    Media

    Message

    Measure
    ment

    The 5Ms of Advertising


    Checklist for planning of a marketing or
    advertising campaign.

    Mission
    Money
    Message
    Media
    Measurem

    What are the objectives?


    What is the key objective?
    How much is it worth to reach my
    objectives?
    How much can be spent?
    What message should be sent?
    Is the message clear and
    understood?

    easily

    What media vehicles are available?


    What media vehicles should be used?
    How should the results be measured?

    Some example of excellent


    advertisement:
    Zoo Bus graphics
    matching to what
    they represent
    (animals).

    A bus stop in the


    UK, designed to
    look like an oven,
    due to cold climate

    Roles & advantages of


    Advertising
    Its mainly designed
    to create &
    strengthen
    Advertising helps to
    consumer
    sell things.
    impressions of the
    brand.
    Advertising
    Its mainly about
    brands.

    Reaching out to a
    wide aspect of
    audience.

    Types of Advertising
    Magazines
    Word of mouth
    Television
    Radio
    Outdoor
    Cinema
    Internet

    4 Key points to remember


    Sell goods/services directly to the wide

    audience in market.
    Helps creating a image in customers

    mind.
    Creates a brand which can be easily

    recognized.
    Helps in growing business.

    That concludes Advertising


    Now lets move towards BRANDING.

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