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    Implications For Practice: What Should Managers Do?

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    ajay_5284
    Access to sensitive personal data through computers can lead to abuse if the data is used for unintended purposes due to unclear or unenforced rules. While protecting consumer privacy is ethical, there are also business reasons to do so. Failure to protect information can damage customer relationships and incur fines, while recognizing moral responsibilities gains legitimacy. Incidents affecting one firm can harm the whole industry through media and regulatory influence. Managers should develop robust privacy programs by creating a culture of responsibility, accountable governance, and avoiding decoupling privacy from experience.

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    Implications For Practice: What Should Managers Do?

    Uploaded by

    ajay_5284
    25 views1 page
    Access to sensitive personal data through computers can lead to abuse if the data is used for unintended purposes due to unclear or unenforced rules. While protecting consumer privacy is ethical, there are also business reasons to do so. Failure to protect information can damage customer relationships and incur fines, while recognizing moral responsibilities gains legitimacy. Incidents affecting one firm can harm the whole industry through media and regulatory influence. Managers should develop robust privacy programs by creating a culture of responsibility, accountable governance, and avoiding decoupling privacy from experience.

    Original Description:

    ethics

    Original Title

    Ethics

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    Access to sensitive personal data through computers can lead to abuse if the data is used for unintended purposes due to unclear or unenforced rules. While protecting consumer privacy is ethical, there are also business reasons to do so. Failure to protect information can damage customer relationships and incur fines, while recognizing moral responsibilities gains legitimacy. Incidents affecting one firm can harm the whole industry through media and regulatory influence. Managers should develop robust privacy programs by creating a culture of responsibility, accountable governance, and avoiding decoupling privacy from experience.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views1 page

    Implications For Practice: What Should Managers Do?

    Uploaded by

    ajay_5284
    Access to sensitive personal data through computers can lead to abuse if the data is used for unintended purposes due to unclear or unenforced rules. While protecting consumer privacy is ethical, there are also business reasons to do so. Failure to protect information can damage customer relationships and incur fines, while recognizing moral responsibilities gains legitimacy. Incidents affecting one firm can harm the whole industry through media and regulatory influence. Managers should develop robust privacy programs by creating a culture of responsibility, accountable governance, and avoiding decoupling privacy from experience.

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    One of the great advantages of the computer is that it provides easy access to data, through

    powerful search facilities, ease of communication, and sophisticated analysis capabilities. When
    the data is sensitive and personal, however, this can lead to serious abuse, because it opens the
    way for the data to be used for purposes quite different from its intended use. This can happen
    for a number of reasons. The rules governing who can use the data and for what purpose may not
    be clear or restrictive enough to protect the intentions and interests of the subjects. Or those who
    control the data may not enforce the rules. Or they may not have sufficient control over who
    accesses the data. Whatever the reason, this can lead to severe problems.
    While there is an ethical argument for protecting consumers because they are vulnerable and
    because it is what a firm ought to do, there are also business reasons for doing so. First,
    problems resulting from a failure to protect consumer information can also, ultimately, threaten
    the fiduciary relationship with shareholders if a breach has a negative impact on the bottom line
    as a result of customer defections, fines, or other costs incurred in addressing a breach. Second,
    a firm that recognizes its moral responsibilities is also likely to gain legitimacy in the eyes of
    important internal audiences like employees or the board of directors, and external audiences
    such as regulators, the media, and special interest groups such as privacy advocates.
    Third, incidents experienced by a single firm can cause spill-over effects with repercussions
    affecting an entire industry. This process is often fueled by external institutional intermediaries
    such as the media or regulators who influence the views of other stakeholders.
    Implications for Practice: What Should Managers Do?
    The

    organizations

    should

    adopt

    best

    practices

    to

    improve

    their

    organizational

    privacy programs by incorporating moral responsibility. We advocate that organizations need to


    take

    three

    steps

    to

    robust privacy programs that will result in improved privacy behaviors:

    Create a culture of privacy that begins at the top of the organization.


    Create an accountable governance process for privacy.
    Avoid decoupling privacy from personal experience.

    develop

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