Matthew: Goldenberg
Matthew: Goldenberg
Matthew: Goldenberg
Professional Summary
Devoted media planner with real client experience offers cooperative team presence. Committed
to working well with the entire team, from sales to creative, to pursue the best results for the
client and the company.
Skills
Basic Adobe CC
Copywriting
Media Planning
Social and New Media
Customer Targeting
Competitive Analysis
SWOT Analysis
Constant Contact
Work History
08/2014 to 12/2014
Media Director
Breaking Ad (Marquette University Student Group) Milwaukee, WI
Capstone project involved interaction with the client, Stacy Adams Shoes
Orchestrated a 12-month media plan
Remained under budget
Worked with creative team to make an integrated campaign across OOH, radio, video, viral,
social and new media
06/2013 to Current
Marketing and Digital Media Intern
Deerfield Cyclery Deerfield, IL
Built a social media presence on strategically chosen sites to drive word of mouth and
increase quiet-season sales
Built a modern website to gain credibility, offer relevant information, and increase site traffic
for coupons and sales
Created a media plan to provide general guidelines on how to maintain a relevant Web
presence after I leave
Composed and managed all Constant Contact activity to increase in-store shopping and
service orders during quiet-season
01/2013 to 05/2013
Marketing and Digital Media Intern
WUWM Milwaukee Public Radio Milwaukee, WI
Composed newsletter to keep listeners and contributors updated and increase membership
Transcribed radio segments for mobile and desktop sites
Managed Constant Contact emails and contacts
Conceptualized and wrote copy for infographics and membership drive promotions
Education
Bachelor of Arts: Marketing
Marquette University - Milwaukee, WI
Major in Advertising
Minor in Entrepreneurship
International Advertising coursework
Copywriting coursework
Campaign and client management coursework
Media plan and budget coursework
December 2014