THE BLUEPRINT

By Tyler

TP.BZ Special edited by epic2sk8

FOREWORD
BOOK I SOCIAL CONDITIONING
BOOK II VALUE
BOOK III LOVE
BOOK IV IDENTITY
BOOK V COOLNESS AND CONGRUENCE
BOOK VI IDENTITY STABILIZATION
BOOK VII THE ABSURD STRUCTURE OF SOCIAL VALUE
BOOK VIII BLIND SPOTS
BOOK IX PILLARS OF REALITY
BOOK X ATTRIBUTION AND STATE
BOOK XI STRONG BEHAVIOURS
BOOK XII WEAK BEHAVIOURS
BOOK XIII SOCIAL VIBING AND CALIBRATION
BOOK XIV ANALYTICAL AND EMOTIONAL STATES OF MIND
BOOK XV AUTHENTICITY
INDEX
BOOK I SOCIAL CONDITIONING
Most people walk through life in a trance. A walking daze.
That specific knowledge is whatUnderstand this and it will
eventually become the your base of your power as a guy with
tremendous social skills.
But before we get to that, we have to start by waking you up from
all the nonsense youve been taught.
Have you ever stopped to think about where do your ideas about
sex, dating, and relationships actually come from?
What sorts of commonly-accepted ideas can we find floating around
out there?
-Guys with money get girls. If you cant get girls, go out and make
a ton of money. That way, when you talk to girls you can attract
them by showing them how much money you have
-The best looking guys always get the best looking girls. Aside
from money, looks are the most important thing
-You should continually strategize how about how to get the girl
you want, so that she can see how hard youre trying. If you can
just prove to a girl how much you like her, shell like you back
-A woman can be logically convinced to feel emotional attraction for
a man. When you first meet a girl, you should buy her drinks and
flowers to convince her to like you
-If you like a girl, you need to really think through how you will act
around her. If youre careful enough, then youll be less likely to
make mistakes that could upset her
-When you think youre in love, you should follow your heart and
tell the girl how badly youre pining for her. Doing this will win her
heart
-Love is scarce and you should treat it that way. You have only
one soul mate. You will not find love twice
-In the same way that attractive girls dont get rejected, if youre
an attractive guy then you should never be rejected either. If you
dont get the girl, its because youre just not an attractive guy
-People are always on the look out to find guys that are trying to
meet women, so that they can laugh at them with their friends. To
avoid crushing embarrassment, its best to take your time and
figure out if the girl is interested or not before you approach
-If a girl sleeps with you quickly after meeting you, then she must
be a slut. But if she waits to sleep with you and makes you work
for it, then she must be hard to get and has never been
promiscuous in the past.
In fact, girls that are hard to get
automatically make the best partners in a healthy relationship
-Guys always seem to be chasing after sex. Guys enjoy sex more
than girls do. Thats why guys cheat on girls more than the other
way around theyre obsessed with sex
-If you dont fit in, people wont like you. When youre at a social
gathering like a party or a club, you have to drink alcohol to fit in.
Actually, it might be a good idea to get a glass in your hand right
now, in case anyone is watching
-All of the guys who dance with girls are hooking up with them. To
get girls at clubs, you need to learn to dance and then go up to
random girls while they're dancing with their friends and try to cut
in and grind with them. Then, when theyre really aroused from
the hard grinding, you can bring them home and get it on
-If you see a girl upset or in an argument, its the perfect chance
for you to jump in and make a bigger deal of it than she wanted so
that shell see what a man you are
-Attraction is caused by pheromones, facial symmetry, and vshaped body tapers. If a guy doesnt have this stuff, then hes just
out of luck

So all of this stuff is blatantly wrong.

Thats not to say that its impossible to attract women if you have
these ideas plenty of guys do. (The earth is quite populated, after
all). But as a real understanding of what causes attraction, these
ideas just dont do the job.
You dont have to take this (or anything else you read) for granted.
Go out and put it to the test youll figure out pretty quickly how
the girls respond to your overtures.
Alright, so where do these ideas come from? Who comes up with
this stuff?
DEFINITION: SOCIAL CONDITIONING
From a young age, we are influenced and moulded by social
conditioning. While our ideas are learned through experiences
that are our own, the context through which we learn is heavily
influenced by our interaction with society.
For that reason, we hold all sorts of socially acquired beliefs that we
accept as facts, without ever pausing to verify whether or not
theyre actually true.
Most people will never really observe this massive influence on
their thinking, and even those who do will never fully realize the
extent to which it shapes their perception and interaction with the
world.
Because society is not always culturally at ease with sexuality, sex
has often been thought of as having powerful qualities that have
nothing to do with it.
Sex has been conceptualized as being a passage into manhood, as
a way of determining a persons morals, and even as having divine
significance. The topic of sex is an emotional one, and many
people have a hard time talking about it in an intelligent way.
These days, guys find themselves in a tough position, because their
ideas about attraction are based on all sorts of socially conditioned
misinformation.
And with such nonsense cluttering about their minds, they lack a
core skill that every man should have a real understanding of
how to attract women.
While you might not yet realize the extent of it, your mind is being
continually bombarded with ideas about what it takes to get a girl.
Whether its from movies, books, television, music, your peers, or
even professional dating columnists, the assumption is almost
invariably that women dont like sex as much as men, and that to
attract a mate a guy either has to be rich or good looking or win
her over with favours.
The focus is rarely on whats actually important, but on arbitrary
stuff like where to take the girl, how to dress, how to compliment,
how to impress, how to use manners, how long to wait to make a
move, and all sorts of irrelevant nonsense that basically distracts
you from what you need to be thinking about.
Why is it distracting?
The underlying assumptions with most of this stuff is:
1-If you impress her, shell be wowed and suddenly like you.
2-If you do overly nice favours for her, shell see how well youd
treat her in a relationship and start to like you.
3-If you agree with everything she says and act like you have so
much in common, then shell realize that youre her perfect match
and like you.
4-If you tell her how badly youre pining for her, shell be flattered
and shell like you.
5-If you look good enough or make enough money, shell be in
such awe that shell like you.
6-If you become her best friend, then shell eventually come to see
all your amazing qualities and realize that she likes you.
And while this stuff can be fine when its from a cool guy who she
would have liked anyway, none of it actually causes a girl to like
you because
1-If you try to impress her, youre creating an underlying context
where she feels like the reason you need to impress her is that
shes more attractive than you.
2-If you do overly nice favours for her, you seem boring because
youre placing her on a pedestal just like every other guy does and
youre no challenge to her.
3-If you agree with everything she says and act like you have so
much in common, shell sense that youre trying too hard and that
you cant be natural around women.
4-If you tell her how badly youre pining for her, its as irrelevant as
a girl who youre not attracted to telling you how badly she wants
you.
5-If you have good looks or money, it might help you but youll still
lose your girl to a guy who has a more seductive personality than
you.
6-If you become her best friend, then unless youve had some
chemistry from the beginning youre usually the least sexually
eligible guy she knows.

Growing up, we dont really give this stuff much thought. We just
take it for granted.So maybe we see other guys buying girls drinks,
and we buy into the idea that thats how things work.And there is
nothing necessarily wrong with buying a girl a drink. But then,
theres nothing thats necessarily right about it either.
After all, buying a girl a drink is a played-out approach that could
slot you in with every other guy. It could even place you among
the hordes of guys that lay themselves at her feet, and who cant
have a normal conversation without needing something from her.
Buying a drink might conveniently open a conversation, and the girl
might even turn out to be attracted to you. But even so, the act of
buying her a drink didnt actually do anything to make her feel that
way.If anything, she ignored the played-out approach and found
the good stuff beneath the surface. She was attracted to you for
you, and she would have been attracted either way.
Girls usually form their impression of a guy as theyre exposed to
his personality.So if you try to offer a girl favours before youve
conveyed your personality, its more likely that shell reflexively
make a snap judgement of not interested before shes even
gotten to know anything about you. Congratulations youve just
become the next man of the night.
DEFINITION: SUPPLICATION
The act of doing something for a girl that you wouldnt normally do,
in the hopes of getting affection from her in return is called
supplication. Supplication is something that occurs when being
too nice sets up a dynamic between the two of you where its
implied that she has a higher social value than you do, because you
cant attract her based on your personality. That could include
performing any kind of favour-with-an-agenda for a girl with whom
youve not already had sex, from drinks, to compliments, to
flowers, to gifts, to any of the other behaviours already
mentioned.To avoid supplicating does not mean that you can never
do these things.In fact, to deliberately not supplicate as a tactic of
getting a girl to like you could be viewed as a form of supplication
in itself.Rather, to determine whether or not youre supplicating,
you can ask yourself, Why would I want to do these things? Am I
having fun or just trying to get her to like me? Wouldnt she have
liked me anyway? Even if I was brought up to act this way, is it an
essential part of who I am, or am I just attached to the imagery of
it?If the answer is yes, then you are supplicating.
Not supplicating is something that must be a part of who you are.
It comes from having a clear boundary inside of yourself, as to
what behaviour you will and will not accept, both from yourself and
others. It can be something that you do to challenge a woman,
and to set yourself apart from other guys. But it also must be
something that you do because it is an expression of your
worldview that you dont need a womans validation to feel
comfortable with yourself, and that you dont need to do the things
that other guys think they need to do in order to be attractive.
Most guys just dont understand what makes a girl attracted. And
because they dont get it, they look to the absurd media
representations that theyre continually exposed to in movies,
magazines, and television which leave them absolutely convinced
they need to have a lot of money or good looks to get girls.In fact,
none of these things are necessary.When a man dwells on his
wealth or his looks, it is a weakness and an excuse to rationalize a
larger shortcoming of his personality that needs to be worked
out.Of course, hell hang onto his rationalizations so he doesnt
have to face the things he needs to work out despite continually
seeing all sorts of guys who arent considered wealthy or good
looking doing better with women than the guys who seem to have
it all.The same principle holds true for old guys, short guys, bald
guys, fat guys, ugly guys, poor guys, disabled guys, and whatever
other type of guy that you can tag a self-limiting label onto.These
things do not matter.
To understand attraction, you have to let go of your socially
conditioned beliefs.
Attraction, sexual chemistry, infatuation,
desire and all forms of attraction are powerful emotional responses
that are caused by entirely different things.You cant allow yourself
to make presumptions on how well a man does with women based
on these things. It must come as no surprise to you when you see
guys who do well despite not having any of them.Otherwise, youll
still be thinking under the same old patterns of social conditioning,
and you wont be able to tune into whats going on beneath the
surface.So if these socially conditioned ideas about attraction arent
really what are causing it, then what is?
RULE:Attraction is an emotional reaction and not a logical one, and
what a woman logically thinks she wants is rarely what she
emotionally responds to.To attract women, you have to
communicate to their emotions, not their logic.That is the first
fundamental shift in thinking.
Beneath the surface, when you really get to the root of it, both men
and women respond emotionally to the same thing. Value.

DEFINITION: VALUE
Value or social value or status can have many forms. Many
are universal, and found in all societies. Others are specific, and
found only in a particular culture or even a particular
situation.Value can be anything that one person provides to
another that improves that other persons chance of survival or
reproduction.And beyond that, value can include anything that
offers another person good emotions, because in general, the
things that trigger good emotions align with the things that
improve odds of survival and reproduction.
At the same time, our emotions can also compel us towards things
that are irrational and do not help us, and so value is imperfect,
because it can include things that trigger good emotions whether
they help our chances of survival and reproduction or not.There is
an evolutionary purpose to all of this.For the academically inclined,
there is a wealth of scientific research that explains these premises
in excruciating detail. But for our purposes what we need to know
is this
RULE:Women respond emotionally to that which they perceive will
produce offspring with the highest likelihood of survival and
reproduction.Whether or not a womans prospect is a really nice
guy who supplicated her has very little to do with that. Except of
course, that an unusually nice guy might be more inclined to stick
around and take care of his offspring. But theres a loophole in
that, too.Women have evolved a menstruation cycle that allows
them to hide their period of fertility from their partner, and to be
impregnated by whatever man that they see fit. That way, they
have the option to enjoy what is essentially the best of both worlds
sex and the best offspring from the most attractive man, while
being taken care of by the most overcompensating caretaker.
RULE:Typically, a woman will screen her long term caretaker
logically and slowly, while she chooses her casual sex partners
emotionally and more quickly.Women are capable of knowing if a
man is attractive in an instant, but to determine if he will be a good
caretaker is something that takes more time.There is a loophole for
men as well, however.
If a man initially sub-communicates a high social value, and later
after having sex he sub-communicates a high value as a caretaker,
(or perhaps he even learns to sub-communicate a bit of both,
depending on what the woman is looking for), then like the woman
he will have the option to enjoy what is essentially the best of both
worlds sex with many women more quickly, while being able to
shift gears into a relationship with any one of them down the line.
All of this can seem disturbing at first, but neither gender is
obligated to exercise their options. And there is a traditional
happily ever after ending for those inclined to find it, both for the
man who finds the girl that he really likes, and for the woman who
enjoys the man that is both a loving caretaker and phenomenally
attractive as well.Ideally, for the fortunate couple, there will be
continued attraction, a strong connection, lots of great sex, and
less inclination towards infidelity down the line.Now moving
forwardWhat constitutes value for a man is different than what
constitutes value for a woman. To assume that looks are a primary
form of a mans value is to wrongly project how you perceive
women onto how women perceive men.
RULE:In society, men and women are judged by different socially
established standards.Men are typically seen as having value for
their ability to accomplish and dominate, whereas women are
typically seen as having value for their appearance and social
savvy.Because humans evolved as gregarious animals whose
survival and reproduction depended upon their social success, it is
natural that both men and women have tendencies to cultivate
aptitudes that increase their social value.Their cultivation of
aptitudes happens naturally, as their minds focus in on what they
perceive as being valuable to them and filters out what they
perceive as unimportant.For that reason, men commonly have
aptitudes in logical or competitive areas such as sports, mechanics,
force, and learning about how they can increase their power and
security in the world. Women, likewise, commonly have aptitudes
in emotional or social areas, like beauty, body language,
relationships, romance, socializing and learning about how their
characteristics affect their interaction with the world and their
emotional experience of it.
DEFINITION: SUB-COMMUNICATION
Because its more important to them, women are usually better at
reading subtle social cues than men are.They can infer a lot about a
person by observing their subtle body language, eye contact, facial
expressions, vocal tonalities, the way they move, the things they
say, and the way that they say them all in relation to the other
people involved in the interaction. The communication that takes
place through these channels is called sub-communication.
In prehistoric times, if a mans status was lost within his group,
then the blow to his confidence would be sub-communicated by his

subtle behaviour patterns and. convey hHis loss of social value

would be conveyed to the women of the tribe. Likewise, if he
moved ahead in the ranks, his newfound social value would be
conveyed to them as well.By observing these sub-communication
cues, women can get an amazingly sharp sense of a how a man
feels about himself and the world, which is typically a reflection of
his social value. And what is perhaps most interesting, is that while
they may or may not be consciously aware that theyre processing
this information, they are always emotionally feeling it from the
mans general vibe.
RULE:A mans value is sub-communicated by the obvious and
subtle behaviour patterns that comprise his personality, and that
will determine how attractive he is and how women respond to him
emotionally.This gets interesting because it predicts that a womans
feeling of attraction for a man isnt static like a mans often is for a
womans.
RULE:Women continually process mens behaviours to assess their
value, and for that reason, their feeling of attraction can change
within seconds. It happens moment by moment, and in real time.
A womans appearance (her main social value) wont change
drastically within a minute or even a few days. But a mans
behaviour patterns (his main social value) can change in an instant.
For a man, then, its possible to become more cool, confident, and
dominant and to instantly increase the value that he subcommunicates to women. And at the same time, its also possible
for him to lose those qualities and abruptly become less attractive.
So, if a guy met a girl who was physically beautiful but insecure, he
would still think of her as attractive. But if a girl met a guy who
she thought was physically attractive, and he turned out to be
insecure, shed probably feel like hes a pretty boy with no
substance and move on to someone whose personality she finds
more exciting.
RULE:The mans personality (dominance, confidence, coolness,
intelligence, comfort in his skin, humour, etc) is more important
to her, because the social double standard dictates that it is more
indicative of his social value than it is for a woman.Its her main
deciding factor, and even if a guy has superficial things (like wealth
or looks) that make him initially attractive, he has to act in a way
that aligns with that or else he wont last long..These explanations
dont reflect an exhaustive model of social structure. They are
over-simplified generalizations to help us understand a highly
detailed and complex landscape. They serve well as a pragmatic
working model for viewing male/female social dynamics, and not as
a black/white conception of what is essentially a big giant grey
area.So why look so closely at social structure and evolutionary
drives?Ultimately, we are all motivated by the drive to gain social
acceptance and for some of us even the drive to gain status and
sex.But how often are we influenced by society to use this drive as
motivation to cultivate a vibrant personality or to quash our
insecurities or to stand out the very things that would actually
attract women?Stop, and consider the images that youve been
exposed to throughout your life.Chances are, a major underlying
message has been, Make people like you. Work hard and make
money so you can buy products to help you fit in.This is neither
conspiracy nor anyones bad intention. There is no society at
which to point the blame. Society does not exist as a singular
entity. It is simply the blind leading the blind.
We live in an era of never ending stimulation and instant
gratification.Things are supposed to be straight forward. Like in a
Hollywood movie there is a good guy, a bad guy, and an ending
that reinforces social norms.You have been raised to prefer
sensationalism, gossip and drama over anythings that requires you
to focus or thinking. On every corner there are magic pills and
instant cures for anything that disturbs mental atrophy, and not
only do you expect them you demand them.Thinking critically and
pushing outside your comfort zone is not meant for you. You are a
good peon, as you were raised to be. Good peons dont like that
kind of stuff.For better or worse, that is how your interaction with
society has conditioned you.
RULE:Most people walk through life in a trance, and rarely pause
to question their assumptions or examine whether or not their life
is being well-lived. For them the role of deciding what constitutes
the good life is delegated to society, and rarely considered under
their own view.
Society has in many ways evolved to maintain a hierarchical order,
and structure a set of achievable expectations that people can
aspire towards and meet.We are conditioned to believe that to
attract a desirable woman we must first meet societys superficial
standards and that only once we do are we entitled to act in an
attractive way.
Our minds are wired programmed wrongly to think that only men
with superficial qualities are attractive, when really its the deeper

qualities that we sub-communicate through our behaviour that

women respond to.
Instead of approaching women in a way that sub-communicates
confidence or individuality, we approach with the belief that we
need to supplicate and try to impress. Or worse, we wind up not
trying at all, and working to improve our superficial assets in the
hopes that someday a woman will take notice and respond.
For years we hold onto these beliefs, and instead of learning what it
means to develop ourselves authentically, we spend our time away
playing unwittingly at a game that we didnt invent or ever really
understand.But while developing superficial qualities might bring
more balance or fun to our lives, something superficial is never a
part of who we are.
You might see guys with looks or money doing well with women,
and make the fallacy of thinking Thats what I need to get girls.
But in reality, its was the confidence to act attractively that the
money or looks gave them that got these guys the girls.
All guys have it within them to learn that kind of confidence. It just
depends on whether or not you buy into societys standard of
whether or not you deserves it. To do that, you have to fully
realize that it is only the way you act that makes you attractive,
because more than anything its your behaviours that telegraph to
women who you really are.
Understand that while youre trying to logically persuade a girl to
feel attraction for you, and going home at night thinking about new
ways to convince her to like you even more, a guy who is good with
women knows how to attract her naturally and immediately and
without any logical persuasion.
He is attractive.
It is not
something he does. It is a part of who he is.
RULE:Being attractive to women is not something that you do. It
is something that you are.This cant be accomplished just with lines
or pick-up tactics in the way that most people who seek this kind of
material think. It can only be accomplished by knowing what it
really means to be yourself and to bring your best self to the
table with everyone you meet.
RULE:To attract a specific woman you must learn to be attractive
to women in general.If you want an old girlfriend back, or if you
want to be with a girl whos special to you, you wont make that
happen by obsessing over it or trying even harder.
DEFINITION: REACTIVE (I)
To do so is reactive, which means that its a short sighted
emotional response that ignores the existence of a larger
problem.Being reactive will only make you less appealing, because
you are focused on taking value from the girl instead of cultivating
it in yourself. And if youve been reacting or obsessing, then
youve usually already blown it in ways that you dont realize.Its
always more realistic to find a spark with a girl youve just met
than it is to back pedal and change a perception that already exists.
When a girl has formed a long held perception of you, you are
creating only a small fraction of her overall experience of you with
every interaction. But when youre meeting a girl for the first time,
you are creating an entirely fresh experience from scratch.
DEFINITION: PROACTIVE
So you must be proactive, which means dealing with expected
challenges in advanced by creating a web of habits that respond
automatically as they come up.That means gaining experience,
meeting many new women, and practicing, so that when you meet
the right girl it will be second nature to you.In fact, you must
temporarily get out of the mindset that youre looking for the one
particular girl, and get in the mindset of evolving who you are into
a guy that is good with women in general so that when you meet
the girl you want youll be somebody who is more worthwhile.
Then, when youve come to a point where you know your own
value and how to convey it, finding happiness in another person
wont be a priority. Youll be someone who brings value to women,
because youll be interested in them and not filling an internal void.
And suddenly, youll have gone from being the guy who winds up
with whatever girl is interested, to being the guy who can choose
the girl who is really his best match.That is the truth about finding
the right girl. Minus the social conditioning. Minus the excuses for
not having to try. It might not feel good. But getting this area of
your life handled has its rewards.
BOOK II VALUE
Everything that we perceive is always a subjective interpretation
a squinted gaze through a fog of emotion.Our minds exist in a
perpetual state of tug of war between logic reason and emotion, as
the two sides are always at odds.We are emotionally driven
towards value (that which our emotions tell us will benefit us), but
sometimes that causes us to do things that dont logically make
sense (that which were supposed to do).
DEFINITION: BACKWARDS RATIONALIZATION-In order to
feel good about our emotionally-based actions, we are driven to
invent logical justifications for our opinions and behaviour during or

after the fact. That way we can feel like we thought and acted
logically, even when we were emotionally compelled. This process
is called backwards rationalization.Backwards rationalization is an
ongoing process that occurs to varying degrees in the minds of all
people.Whats important about it is that its a process that leads us
to an absolutely fundamental principle of attraction
RULE:Our minds are naturally driven to rationalize our opinions of
people (how attractive they are, how fun they are to be around,
etc) based on their value to us.
This occurs by our selective focus. While logically there is always
an entire person that we can perceive, emotionally there are always
particular qualities of that person that were compelled to focus on
to rationalize how we feel.What that means is that whenever we
interact with someone, we selectively focus in on specific qualities
that we can use as our reason for how we feel about them, and
then filter out any of their qualities that would contradict that view.
Lets think about the consequences of thisIf youre like most guys,
you probably get so caught up focusing on the superficial details of
how you come across to people that you overlook whats often
most responsible for their reactions to you your value to them.For
example, you could be a high value guy with bad manners, and
most women would rationalize that youre a free spirit who makes
his own rules. Or you could be a low value guy with great manners
and a sweet temperament, and most women would rationalize that
youre not her type. Either way, your value primarily determines
the way women respond to you.
Now a girl might think that she doesnt care whether or not a guy
has social value. She may well think that she prefers a guy who
she feels a connection with or who can make her laugh.But most of
the time, it was the guys value that framed the context where his
humour was cool and not clownish. And it was the guys value that
framed the context where she was even receptive to feeling a
connection with him in the first place.Thinking back to high school
(a classic example of raging social value exchanges), you might
remember the cool kids who could say anything and have
everyone think it was funny. You might also remember instances
where a girl would think she had a connection with a guy more
popular than her, who didnt know that she existed.Building a
connection with a girl and making her laugh is virtually automatic
when you have enough value. Whether you have a connection with
someone or find them funny is a very subjective thing.
DEFINITION: SOCIAL ALLIANCES-As social creatures, we are
hardwired to create social alliances, especially with people who
can increase our probability of survival and reproduction or give us
good emotions. In our social environment, there are people with
whom we are socially allied, people with whom we are socially
neutral, and people with whom we are socially opposed.
Because there is only enough time and energy for us to create a
limited number of alliances, our emotions guide us towards the
people we think can benefit us the most.
We are generally
disposed to be neutral towards most others, and will even create
conflict under some circumstances with those people who we
perceive as a threat.People create alliances for all sorts of different
reasons. A relationship can be based on status, sex, money, or
just relating and having fun (anything involving survival and
replication or good emotions). But relationships come and go, and
their longevity usually depends on the value that people continue to
get out of them.
RULE:Any time a person senses that theyd benefit by directing
their time and energy towards a new alliance over an old one, their
mind will seek out reasons to rationalize how they feel about
it.People can choose to act on their impulses or not to. Oftentimes
they dont.But when they do, what often happens is that the person
will re-evaluate their relation to the old alliance, by shifting the
emotional focal points of how they remember their experiences
with them.Theyll focus on the bad aspects about the person (or
their relationship to them) that theyd previously ignored, as a way
of justifying themselves.People can sustain friendships by focusing
on the positive emotions that they get from it. Thats how theyd
justify that it is a good friendship.But if investing into a new
friendship is more beneficial, they can then re-focus on less positive
aspects, and justify that theyd "drifted apart."
Whereas the old focal points of their emotions might have been on
the best times that they spent together, the new focal points might
be focused on the occasional disappointments that occurred over
the course of the relationship. That way the transition will be
smooth. Some people will even create conflicts with each other, to
emotionally justify an action they want to take.This process doesnt
just account for how we remember our past experiences. Its a
process by which we perceive our ongoing interactions as well.
RULE:While our minds have the ability to be aware of everyone
around us, we are inclined to filter out the people who have less
value to us, and to focus in and fixate on those who have more.

It would be tempting to rationalize this away as being snobbish, if it

werent true that we all do this to various extents without realizing
it.Alliances equal value.When you have the most alliances, people
will feel emotionally compelled to be around you. Theyll think its a
smart use of their time being around you, and theyll feel like
theyre having more fun. All of this will weave a perception that
whatever you say is more compelling, interesting, funny, and
positive, than if someone of lesser social value were to have said
the same thing.
Theres an emotional difference between spending an evening with
people who are cool and people who are not. Its an actual internal
emotional response.
RULE:Like a magnet, whoever has the most value (or has the
behaviours that sub-communicate the most value) will have the
strongest draw of attention towards them.There are obvious
indicators of whether or not people perceive you as having value
if your magnet is strong, so to speak.
If you interject into another conversation, do the people snap
around to hear what youll say, or are they twisting their heads to
speak to you while the rest of their bodies face elsewhere waiting
for you to finish so they can turn back?Does everyone listen
intently to what youre saying? Are they pushing to impress you
and further the conversation? When you push for a change of
topic, activity, or venue, are they immediately accepting of the
change? Do you dictate the energy of the group? These indicators
only scratch the surface.
Thinking back, you can probably relate this to your own
experiences (even if you didnt realize it at the time.) Have you
ever been talking to a group of people, and found yourself
addressing the person whose approval you valued most? You
might have even spotted yourself doing it, but it still felt too
unnatural to address everyone equally.
Perhaps youve been in a situation where you were trying to tune in
an attractive girl while your friend was telling you about his day at
work, and you found yourself struggling to pay attention. You
wanted to listen to what he had to say, but you couldnt help from
trying to tune in the conversation of the girl you were interested in,
or checking her out from the corner of your eye.
Maybe youve even had a situation where you were going out with
a friend who you knew didnt make you look good. When you hung
out normally, everything was great. But when youd go out to a
place where he didnt fit in, his value would change relative to the
type of situation, and you felt different about having him there.
In any of these situations, you may have felt an emotional
compulsion to tune certain people in and tune certain people out.
That doesnt necessarily mean that you acted on it, but it was an
emotional response that you had at the time.A way to think about
social environment is like a pool that is warm on one end and cold
on the other. The natural inclination is to just slip in where its
warm.All of this changes, depending on the situation.
DEFINITION: SITUATIONAL VALUE
The same person that we tune out in one situation might be the
person that were most focused on in another. Social value can be
very situation-specific, and in such cases can be called situational
value.
In a classroom where a professor gives an inspirational lecture, the
dynamic of status changes in favour of the professor. The same
goes for the performer playing a concert. Or the guy throwing a
great party at his house. Or the DJ playing music that everyone
likes. Or the celebrity who everyone glances at and whispers
about. Or the bartender and club promoter, with continual flows of
people always wanting something from them.
All of these guys benefit because of the situational increase in their
value from their environment. The increase is something that they
can feel, and something that can be felt by others.In the case of
the professor, notice that when the students raise their hands to
ask questions or give feedback, their voices are not as powerful as
the professors. They dont keep eye contact as naturally, nor are
they as funny, nor do their words carry as much weight.
The same goes for the guy throwing the great party. He walks up
to a group and introduces himself, and the guests are reasonably
polite. But when they find out that hes the host of the party
everyones enjoying, they become nicer and want to make his
acquaintance.
Their voices suddenly assume more submissive
inflections and they turn their bodies to face him and hang on his
every word.For these guys with high situational value, their sense
of having social value is being reinforced by the alliances that they
have in their environment. They feel comfortable, confident, and
no need to analyze whether or not theyre well liked. Their value is
assumed.
But what if we were to put the host and the professor into a
different situation? For example, what if we were to bring them to
the bar where the promoter and the DJ were at?In that case, their

situational value would drop, and they might not feel the same
sense of having acceptance that they had in their preferred
environments. They wouldnt feel the same confidence, and its for
that reason that most guys who do well with women in their regular
stomping grounds wont do as well in a new environment.
DEFINITION: SITUATIONAL CONFIDENCE
Situational confidence is a confidence thats reinforced by
anticipated social acceptance from having something going for
you in a particular situation that guarantees a high social value
relative to the other people there.To illustrate situational
confidence, lets imagine a guy who feels insecure about his body
at a pool party. Lets say that its a swimming pool filled with
children, whose acceptance has no any bearing on him whatsoever.
Now lets change that. Instead, hes swimming at a family gettogether where he knows that everyone accepts him. Now lets
change the scene once more. This time hes swimming at a party
of his peers whose acceptance is more tentative.
Visibly, as his expectation of acceptance in the situation changes
from neutral to supportive to tentative, he will experience a strong
internal shift going from indifferent, to confident, to insecure.So
going back to the guys with strong situational value that we spoke
of What did they have in common?All of them had a high level of
social proof.
DEFINITION: SOCIAL PROOF
Social proof is any external, visible demonstration of high social
value or social alliances.
So for example, if you see a guy
surrounded by a group of people listening attentively to everything
he says, your mind will perceive and feel his high social value by
the visible social proof from the people who are reacting to
him.What does it mean to say that people are reacting? Whats
the difference between people feeling reactive around you, versus
just knowing that youre there?
DEFINITION: REACTIVE (II)
To be reactive towards someone means that your normal sense of
balance is being affected by them, so that the usual rhythm of how
you think and feel and act is being thrown off.Being reactive is not
just a specific behaviour its any behaviour that comes from a
reactive state of mind.When people feel reactive towards you, it
could be manifested in a variety of ways.
The way they feel about themselves might be tied up in your
responses to them. They might feel a sort of underlying alertness
towards you, and find themselves a little bit more tuned in and
aware of you than the other people in the room. They might value
your acceptance, approval, and touch and find themselves
emotionally deflated at the possibility of losing it.
Usually theyll speak with a weaker and less steady voice than you
do, and they laugh more at your jokes than they would laugh at the
jokes of others. Internally, theyll feel a bit more analytical about
infringing on your space and time, and they will consider more
carefully as to whether or not what theyre saying is important or
interesting enough to warrant your attention.Obviously, when
someone is being reactive to you they are giving you the position of
having higher value.So how do we avoid being reactive?
DEFINITION: UNREACTIVE
To be unreactive means that on an internal level, your actions
arent coming primarily from a place where youre reacting to
another person.That doesnt mean to not act at all. To not act at
all can even be reactive in and of itself, because a guy might want
to do something but not follow through because he fears
judgement from others.
Being unreactive is more about coming from a place of authenticity,
where your actions are expressing your personality without being in
reaction to outside pressure of how other people might want you to
be.
Now even if a guy isnt wealthy or physically attractive, as long as
he has people reacting to him in a particular situation (or if he has
behaviours that sub-communicate that people would be reacting to
him if they were around) and he remains unreactive himself, then
he will have girls attracted to him in that moment.
The only difference between him and the wealthy or good looking
guys is that they have the tangible demonstrations of their value
that they convey via their wealth or looks, which tends to give
them a bit more confidence. Regardless of that though, most
women wont stay attracted any man if he doesnt project himself
well. Its for this reason that we can find all sorts of absurd
stereotypes, such as the out of shape restaurant manager who
drives a run down car and lives in his parents basement, but who
still winds up having sex with half of his female staff. Despite the
fact that his social status is not unusually high in a traditional
sense, he still has a value that is visible within the confines of his
environment.
In his situation, the people around him are reacting to him. Their
emotional states are reacting in relation to his approval of their

work. Theyre always aware of his presence and they feel a bit
different than if he wasnt there.
They pay attention to his
conversational threads, they laugh at his jokes, and they even
follow his orders.He is socially proofed in his environment, and his
confidence is reinforced because of the guaranteed acceptance.
And because his acceptance is guaranteed, he feels entitled to
assume the more confident behaviours that women respond to.
RULE:A fundamental principle of attraction is that in any social
interaction, there is always a person reacting more to the other
person than the other person is reacting to them.And this is where
we introduce the absolutely fundamental principle of attraction.
DEFINITION: ATTRACTION
The person who has the most people reacting to their acceptance
and who is the least reactive in return projects the highest value
and draws the focus of social energy in their direction. On a
primitive level, women observe this kind of sub-communication and
respond to it emotionally, moment by moment.
Womens emotional responses are built to pick up on these subcommunications and to fixate on them like a magnet in real time.
They feel the emotion of attraction and are drawn towards this
energy regardless of whether or not a guys value is high in a
superficial sense.That is exactly how attraction works.
The principles applies for all the stereotypes the attractive bad
boys, the popular guys who act a bit cocky, and even the
mysterious guys who convey a genuine vibe because their
indifference sub-communicates a lack of agenda.
What these types have in common is that they arent reacting to
how others want them to be, and that theres something compelling
in their personalities that gets other people reacting to them.
Regardless of their overall social status, they communicate with
women on an emotional level. They dont need to have met the
superficial standards of society to feel confident drawing the flow of
social energy in their direction they feel entitled to it by their
personalities alone. What they have is core value.
To think about core value, lets imagine one final configuration of
our pool scenario.Were at the same party by the pool where the
tentatively accepting peers are hanging out. Theres another guy
there, whose body is actually even less attractive than the one of
our insecure friend.Unlike the shy guy though, who seems rigid and
self-aware, this other guy is splashing around and joking with
everyone and generally having the time of his life. He seems like
the coolest guy there. People are certainly treating him like it.
What social reinforcement is giving him the confidence to act this
way?Well, maybe hes the host of the party. Maybe hes friends
with everyone there.
Maybe he has a bestselling book in
publication.
Maybe hes smarter and funnier and a better
conversationalist than anyone else there. Maybe hes a good
dancer. Maybe he runs a modelling agency. Maybe hes read a
shelf full of books on sexual techniques and knows how to use
them. Maybe he has five girlfriends who are all jealous of each
other. Maybe he was the president of his fraternity in college.
Maybe hes the president of a Fortune 500 Company.Or Maybe
Hes just a guy.Some guys are just like that. On a core identity
level, they feel a sense of acceptance regardless of what situation
theyre in. Theyre just cool guys, so to speak. Some people would
call them naturals.
DEFINITION: CORE VALUE (I)
Core value is a value that you carry with you everywhere because
of your personality.It comes from having a sense of acceptance
that isnt predicated on the relative value that you perceive in the
people around you when your confidence comes from a powerful
sense of who you are, and not from external reinforcement.
That confidence gives you a feeling of entitlement, which allows
you to assume the kinds of behaviours that sub-communicate a
high social value. Whether or not you feel an increase in your
status because of a situation, you just assume your value and have
people reacting to you regardless.
Many guys will spend their whole lives trying to build a situation
that gives them confidence. They might work for the perfect job or
the perfect body or the perfect woman. But ultimately, what
theyve built are walls and limitations a prison in their own minds.
To write your own ticket in life, your sense of who you are has to
be deeper than that.
BOOK III LOVE
A poor guy has an identity crisis.Maybe the problem starts when he
gets a feeling that a girl might like him. He imagines a connection
with her and all sorts of shared experiences that dont exist yet.
He thinks that theres all this unspoken sexual tension going on
beneath the surface. He even pictures his girl when he listens to all
the romantic songs on the radio. But inevitably, he figures out that
his projection doesnt exist in any shared reality that includes the
girl.To realize that its all in his head that the girl doesnt actually

reciprocate the way that he feels or think about him while hes
thinking about herIts a hard pill to swallow.
Lets imagine instead that our poor guy already has a girlfriend.
The problems start for him when he finds out that shes been
cheating.Hed idealized the relationship. It felt good. In order to
stay infatuated with his girl, he had screened out any sketchiness
and focused on her best attributes and the most fun times that
theyd had. Together, he and his girl had come up with all sorts of
shared idealizations that had made their relationship strong.
There were many things that theyd expressed to one another as a
way of reinforcing their love. They remembered the first place that
theyd met, gone out, and had sex. They had a special reason for
why theyd met and were still together, that other couples didnt
have. Their thing. It wasnt something that they could get from
anyone else, so they could feel totally secure to feel their love
without fear of loss. It was not replaceable.
And to make it even stronger, they had continually re-articulated to
one another that it would last FOREVER.
Whats funny is that when it ends, all of these special feelings
might still be there. Its just that there are now all of these new,
bad feelings that go along with them. He wants to feel like he did
before. His reality comes crashing down around him. He reaches
out for his girl to validate their old shared reality, but she is gone
from him. The girl that existed for him no longer exists. She was a
figment of his imagination. The face that he saw was one of many
faces that she had.
He doesnt realize it, but he has many such faces himself. We all
have different faces for people who have a different value to us.
Are you the same person when you talk to a pushy vagrant asking
for spare change as you are when you talk to your mother? How
would a persons experience of you differ, depending on their value
to you?What he saw in her was the face that a person shows to
someone who has value to them. It is such an easy face to look at.
Like looking into the mirror, and seeing the most beautiful face in
the entire world.
Wait Shes not seeing things clearly. What about our thing?
Doesnt she realize that she cant get it from him? Nobody can love
her like I can. Hang on. She fucked this new guy the first time
they hung out? OK, that just doesnt make sense because she said
that she always waited three months with a guy to make it special.
What?! She fucked him on the couch where we had our first time
together?! No. That was the special couch.Doesnt this bitch
remember that that was the SPECIAL COUCH?!?!
He rationalizes that shes just confused. He wont give up on love.
He resolves to win her back. But he has gone from being her
boyfriend to being more like all those other guys from her fan club.
He is everything that her new guy is not.
And she feels a little bad for him, for sure. But as she walks out
the door from the one last meeting that he begged her for, her
face of pity turns into a beaming smile for her new guy waiting
outside to pick her up.
She goes on and enjoys her life without a thought. He sits around
thinking about her, pining for a girl who doesnt share his reality
anymore. And though he will never admit it to himself, deep down
he sees the worst of himself in her. Because under different
circumstances, he knows that he might have done the same thing.
Maybe if their relationship had staled. Or if he had met a certain
other girl.So he mopes around for a while, until the feelings of
emptiness start to subside. Then, once hes ready, he begins the
process of re-establishing himself.
He shifts his focus from his loss to superficial areas in which he can
improve himself. He focuses on his status conveying intermediaries
such as his credentials, career, property, vehicle, clothing,
jewellery, and so on. Hes a together guy. Hell get it under
control.Time passes. His life improves to an extent. But he is still
alone.
Through our social conditioning, we come to understand love in a
way thats often more focused towards idealism than it is towards
accurately defining the phenomenon. Writers and philosophers
have long debated the meaning of the term, without ever coming to
any consensus. In some cultures, there are even multiple words
used to define love.
Many people conceive of love as having supernatural properties.
They might believe that every person has only one perfect soul
mate. Or that true love will always last forever. Or that people can
fall in love only a certain number of times. They might even
believe that fate will cause love to just happen when the time is
right. With faith that there are such powerful forces at work, it isnt
surprising that people will often intensify their feelings with the
belief that they are following their hearts.
Think back to the last time that you felt that you were in love. How
did you know? Was it a feeling of attraction? Was it a feeling of
connection? Was it a feeling of lust? Was it feeling of physical

attachment? Was it a feeling of underlying one-ness? Was it

feeling of anxious emotional co-dependence? Was it a combination
of those things?Is love an old couple sitting on their porch,
comfortable in their long established routines? Is it two teenagers
locked in passion in the back seat or their car, scrambling for a
condom? Is it a pair of newlyweds, gazing into each others eyes
as they take their matrimonial vows?
Its often said that love is self-hypnosis; a beautiful psychosis that
takes hold and prompts us to act in ways that we would otherwise
not even consider. Love is not something that is caused by another
person. We cause it in ourselves. As we loop our thoughts over
and over around our concept of a particular person, our mind shifts
the way that we perceive them and finds ways to make sense of it.
Suddenly, everything seems so simple. Its love. And as it takes
hold, our physical body follows suit, spinning and intensifying our
emotional chemistry until we are fully enraptured.
For some people, love can be an opportunity to have a partner on
their journey. It can be a chance for them to fully experience and
understand another person, and to have that person do the same
for them in return. A loving relationship between two people can
be healthy and cultivate spiritual and physical growth. It can be
one of the most pleasurable and important experiences that a
person has over the course of their entire life.
But that depends on whether or not the person is ready for it.
Because the idea of love can also be destructive. For some people,
it can be a self-deception that they can focus on as a way to avoid
facing their shortcomings.People will often rationalize that any
strong emotional reaction that they feel towards another person is
a sign that they are in love.
They might have worked themselves into an infatuation with
someone who doesnt reciprocate their interest, and rationalized
that its something that would make them feel complete. They
might desperately crave a persons attention, and rationalize the
anxious feeling of need for their approval as being love-butterflies
fluttering around in their stomach.In a relationship, they might
leave their partner, because they rationalize that their loss of novel
infatuation is a sign that they have fallen out of love. And later,
they might have trouble finding someone new, and rationalize that
they lost the love of their life.
There are people who will fall in love with anyone who will have
them. They are eager, and in love with the idea of being in love.
There are other people who fear falling in love. They are jaded,
and create emotional barriers to prevent themselves from being
hurt in the future.Ultimately, people process their experiences
through a fog of emotions, and create and intensify these
occurrences in their own minds.
As we said, a person can feel an increase in their sense of
acceptance by being in a specific situation. And in the same way, a
person can feel an increase in their value by being with a specific
person.
When a persons sense of acceptance and identity is tied up in
another person, they are dependent on that person to feel good
about themselves. And because of that, they become reactive in
their relationship. They focus their thoughts more towards the pain
of possibly losing the other person than on the pleasure of being
themselves. Once that happens, their behaviour becomes less
attractive to their partner, and their partners feeling of love
towards them begins to subside.Perhaps then, it is only the person
who doesnt need social acceptance to feel good, who can really
appreciate being in love. Is it possible, that it is only when you
dont need love that you will find it?
BOOK IV IDENTITY
If youre inside an elevator, how do you know if youre on the
penthouse or the sub-basement level?Lets say that If its a glass
elevator. In that case, you can know by looking outside. But lets
say that youre inside a closed-in elevator, and the indicator lights
have burnt out. In that case, uUntil the door opens, how can you
know?This brings us to the concept of identity.
DEFINITION: IDENTITY
Identity is a concept in your mind that relates you to, and sets
you apart from your social environment.Alone we have an
understanding of ourselves that is not contextualized. However, in
the process of interacting with others and recognizing the
differences between them and ourselves, we form a self-concept
that is complete.Your identity is a presentation to yourself and to
the world of what makes you different or unique, and what youve
learned will make people accept you.
It is the sum of your beliefs about what kind of person you are and
what kind of person youre not, what youre capable and not
capable of, where you stand in the social hierarchy, and the ways
that youre socially entitled and not socially entitled to act as a
result.

Though you dont realize the extent of it, you are always processing
the world through that little seed in your mind that is your identity.
As social creatures, we have the capacity to dominate and dictate
the energy of any social environment. But as a rule, it is our belief
about who we are that dictates how much of that capacity we
actually use.
Identity can be thought of as a mental construct that gives you
both power as well as limitations. It can give you confidence in
some situations because you know what youre worth and you act
accordingly. But in other situations it can also hold you back from
doing things that would help you, because you think Thats not
who I am.
You can often recognize it when a guys identity is holding him back
by the zombie-glazed-over puppy dog look in his eyes, and the
irrational thats not me or Im too busy excuses whenever you
talk about anything that would go beyond the behavioural
constraints of his identity. His mind is literally blocking out and
rejecting anything that might force him to take on a higher value
identity than he thinks he deserves.
Identity is one of those concepts that you must recognize in
yourself, because to get good with women (or to get even better)
you are continually required to evolve on a deep identity level.
Almost invariably, what marks the difference between a guy who
can only hold a conversation for as long as hes entertaining and a
guy who can really draw a girl into his world, is his deep, identitylevel sense of whether or not hes entitled to it.Thats because a
woman does not have sex with you just because of the way that
you act. She has sex with you because of who you are.
When a woman first meets you, she screens you by waiting to have
sex until shes spent enough time with you to judge your character.
That is, whether or not youre really the man who you project
yourself to be your sense of value, entitlement, and individuality.
If your personality keeps her enthralled until she is satisfied that
you are indeed that attractive man, both in your actions as well as
your sense of who you are, then she will want sex. However, if she
senses even the slightest incongruence, she will lose attraction
instantly and walk away.So, if you want to be attractive, and not
simply entertaining, you must evolve both your social skills as well
as your sense of who you are to a point of complete congruence.
RULE:Your identity can be high-value or low-value, or anything in
between and the value of your identity is something that you
cultivate based on how entitled you think you are to have a
dominant impact on your social environment, and how well you
think you can handle both the good and bad reactions that go along
with that.
Whether you realize it or not, theres an idea in your mind about
how much success you deserve out of life or how much value
youre entitled to cultivate as the guy who you identify yourself as
being. How much success you think that youre entitled to have
with women is a part of that self-concept as well.
Entitlement is a multi-layered concept, in the sense that feeling
entitled to success with women is tied to feeling entitled to success
in life. Many people note that the best part of studying to become
good with women that is their drive for female companionship
motivates them to become a better person. The confidence that
they develop to get girls winds up extending into all other areas of
their lives.
A guy who feels confident with women is the same guy who feels
entitled to start conversations, to say whats on his mind, to be the
centre of attention, to socialize with other charismatic people, to
dictate the vibe of interactions, to set the trends of whats cool, and
to express his personality freely.
His sense of being entitled doesnt make him obnoxious or a
conversation tyrant. Rather, it makes him confident that when he
takes on a high-value identity people will enjoy it like when a
musician takes the stage and everyone likes it because he offers
value.
RULE:A high-value guy with a strong sense of who he is basically
has free run with women (with people in general, actually). By
most peoples standards, its almost absurd to see how quickly
women respond to this kind of confidence.When a woman meets a
guy who feels completely confident to talk to her, joke around with
her, tell stories, and generally lead the interaction, she responds
well automatically. Hes in.
But if a guy isnt comfortable doing these things, she usually blows
him off. Thats why the way that women respond to you (how
much value you have) starts from your identity.So where does your
identity come from?
Its crucial to realize that your self-concept is always evolving
through your interaction with the world often in reaction to the
social feedback that you get from other people.

Lets say that you try to take on a more high-value role and youre
accepted for it. All of a sudden, your identity is reinforced as being
of higher value.
But lets say that you try to take on a more high-value role and
youre not accepted for it (maybe people make fun of you).
Suddenly you realize that you shouldnt try anymore, and your
identity winds up holding you back in the future.As human beings,
we are hardwired to be social. And as social creatures, we are
always engaged in the process of eliciting social feedback, which
influences us to react by adapting our identity for better or worse.
DEFINITION: SOCIAL FEEDBACK OR PINGING
Our minds exist in a state of perpetual pinging with the people
around us.What that means, is that our minds are continually
engaged in a sub-process of cross-referencing and validating our
knowledge with the knowledge of others.
Through this subtle and constant process, our minds elicit social
feedback, ranging from the most exceedingly subtle subcommunications to the most blatantly obvious responses all of
which are continually shaping and re-shaping our ideas about who
we are and the world that we live in.Whether you realize it or not,
your interpretation of reality is very subjective, and massively
influenced by the feedback that you get from your social
environment.
Thats why for a person visiting a foreign land, there might be an
experience of what is known as culture shock, where they feel a
surreal disconnection from their environment. And likewise, for a
person isolated too long from society, there might be lapses in
sanity, where they can no longer relate themselves to the social
norm.We can conceptualize social feedback as a mirror through
which the ways we act are cross-referenced and validated.
Because of social feedback, we have an idea of how to act normal
to recognize our status and how to act in a way that aligns with
that.Through our interaction with the world, we gain some concept
of the behaviours that signify who people are, what roles they play,
and their social value within a group.On both a conscious and
subconscious level, we have an idea of what a guy of high status
and a guy of low status looks like.Weve all seen people of both
high status and low status. Whether were conscious of it or not,
our minds recognize the differences and responds emotionally.
So here is why social feedback is important.
RULE:If in the ongoing process of pinging you get social feedback
that tells you your status is increasing or diminishing, your mind
will feel social pressure to react by assuming the identity that you
understand to be most suitable to the situation at the time.As social
creatures, we are adaptive. If were in an environment where we
have or lack status, we will feel it, and feel pressured to step into
the behaviours that our minds recognize as being suitable to the
role.Its for that reason that a girl from a small town where shes
popular will often take on a totally different persona when shes in a
larger town where she doesnt know anybody and pretty girls are
everywhere in sight. Her confidence will change, the types of jokes
that shell laugh at will change, and the types of people who shes
willing to hang around with will change as well.
Now, before we go too far down this path, it has to be understood
that all people react to social pressure differently. Some people
react very obviously while others dont react at all. It depends on a
concept in their minds called their entitlement criterion.
DEFINITION: ENTITLEMENT-CRITERION
Your entitlement-criterion is the criterion that you think you need
to meet in order to feel allowed to take on a high-value identity,
and act in a way that women find attractive.Depending on how
your mind is wired, your entitlement-criterion will be made up of
one or several of the following:
Superficial social standards: When you think that youve met the
typically unrealistic standards of social conditioning (looking good,
making money, having success, owning nice things, etc)
Alliances:
When you have guaranteed acceptance because of
alliances (being friends with high-status people, having a hot
girlfriend, having a lot of friend around, etc)
Cmpetencies: When you have anything that makes people want
something from you (having access to something exclusive, having
knowledge or expertise that people want to learn from, having
entertaining jokes or stories or skills that engage people for a
period of time, etc)
Role-plays:
When a temporary circumstance calls for you to
assume a role that doesnt reflect who you normally think you are
(being the teacher in a teacher/student situation, being in a
respected or professional role, being surrounded only by people of
lesser status so filling the role of high-value by default, etc)
Identity: When you have an internal belief of entitlement as being
a part of who you are.
When your entitlement-criterion is met, your mind tells you You
are now allowed to take on all the subtle high-value behaviours

that youve recognized in others.Your mind communicates this by

the emotional state that it gives you. This phenomenon is often
called going into state.
Being in state is a powerful experience. Often, the thing that
literally addicts guys to improving with women is the state that
they get out of it.
When youre in state, the world is your oyster. Your mind quiets,
and everything you do just works. Your humour hits, your stories
rock, and people follow your lead. The guy who is the most in state
usually has the strongest magnet of attention --, so to speak.
There are different ways of thinking about why state has this
impact, but a cogent explanation comes down to this: State is a
reflection of identity, and your identity is a reflection of social
value. Therefore, whoever is the most in-state must be the person
with the highest social value.
Beyond that, as a part of human nature there is inherent value in
people expressing their personality from a place of authenticity.
Your personality is a reflection of your life experiences. There is
something to be learned from that. Your choices of humour or
style, for example, are reflections of the way that you make sense
of the world and the emotions that you want to evoke in it.
When youre in state, you are expressing your personality without
all the impurities of agenda. You are not trying to impress or
persuade or conform. Your communication is more real, so to
speak. People value that.
Its often said that when youre in state you are most connected to
your authentic self. You arent reacting to how you think other
people want you to be. Youre just expressing your personality and
sharing your energy with people, and they can feel that youre only
offering value because youre above needing a reaction from them.
For all of these reasons, being in state implies social value.
Another way to think about your state is as an emotional system
that tells you whether or not you have acceptance. After all, a
reason we need to have an emotion that tells us whether or not
were entitled to take on a higher value identity, is to tell us
whether or not well gain or lose acceptance for it.
DEFINITIONS: SENSE OF ACCEPTANCE AND STATE
Your sense of acceptance is an emotion that self-indicates to you
when your value within a group is increasing or decreasing. It is
feeling of validation, of being in state or out of state, that tells
you whether or not your identity is working for you to secure
acceptance.In the same way that we feel pleasure from being
accepted, the lack of social acceptance can cause us to feel an
emotional discomfort or even paralysis that is similar to a threat to
our physical safety.
While in modern society its not always
relevant, we are hardwired to understand social acceptance and
survival as being interrelated.A useful way of conceptualizing your
sense of acceptance is as a feeling that exists within you at all
times.It is an emotion you experience, like happiness or sadness or
any other feeling. The only difference is that it isnt a feeling youre
usually taught to recognize, so you wont be aware of it unless it
shifts significantly up or down.
Like background noise in a nightclub, it isnt something that youll
tend to focus on because its always there. It is only when the level
of background noise gets louder or quieter that youll take notice
which you will immediately.
This state-fluctuation is something that youll feel depending on
whether or not your entitlement-criterion is being met.
Again, we spoke of five entitlement-criteria that can affect your
state: Superficial social standards, alliances, competencies, roleplays, and identity.Lets look at criterion more closely.
ENTITLEMENT
CRITERION

SUPERFICIAL
SOCIAL
STANDARDS:Think back a few years, to when you got a new
haircut or shirt.You knew that you looked sharp. Girls looked over
at you and people seemed to give you more respect. Naturally,
that made you feel good and you even played up the role.
At the time you probably thought that it was the new haircut or the
clothes that got you the positive responses.But think about it: time
has passed and your style has changed. If you were to wear the
same clothes you wore a few years ago, would you feel the same
confidence?Probably not.
People would respond differently to the exact same clothes,
because the way that the clothes made you feel has changed.
At the time, you felt like youd met one of the socially conditioned
criterions of entitlement looking good.
As a result, your
anticipation of social acceptance threw you into state, and your
behaviours flowed from there. The way that people responded to
you was just a self-fulfilling prophecy.
Lets imagine an alien from another planet coming to visit to Earth.
This alien looks and talks just like a regular human being, except
that hes only three feet tall, bald, and flat broke.Now whats
interesting about this alien is that on his planet, being smaller is
viewed as superior because it doesnt require you to eat as much

food to sustain yourself. Baldness, likewise, is a sign of maturity

and on his planet maturity is an attractive quality in a man.
Moreover, by the value-system of his planet, travelling and having
a wealth of experiences is more admired than sitting in an office all
day and hoarding up more money than anyone could need. In fact,
the latter is considered to be conformist and generic.
For all these reasons (which might not make sense to some people
on planet Earth) our short, bald, broke, but well-travelled alien has
had a lifetime of positive experiences that give him the belief that
he deserves only the best. So, when he arrives on planet Earth
and he sees that his only competition are these tall, hair-topped
guys who brag to girls about how much money they have, he snaps
into state and thinks to himself, This is my lucky day.
That is what a sense of entitlement based on superficial social
standards is all about feeling like youve met the superficial
standards of society, and feeling confident as a result.
ENTITLEMENT CRITERION ALLIANCES:Lets imagine a guy
who had never had a girlfriend.He was socially awkward, a bit
insecure, and seemed sort of anxious most of the time. Eventually
though, a girl takes a liking to him in spite of it and they become a
couple.Suddenly, our socially awkward shy-guy actually relaxes and
even becomes a better guy to hang out with (well imagine that he
isnt the type to ditch all his friends and isolate himself with her.)
He was previously walking around with a low sense of acceptance
and it affected him on many levels. But his alliance (so to speak)
with his new girlfriend gave him some positive social feedback,
and he started to feel more confident.
The great thing about it is that other girls begin to notice it and
take an interest too, which works as an upwards spiral for his
confidence. Of course, in the past, he was experiencing a spiral
effect to his confidence as well. The spiral was just driving his
state in the opposite direction.
Perhaps youve been to a party where you didnt know anyone. At
the beginning of the night you might have felt disconnected from
the environment. But as the night wore on you met a few people
who reacted fairly well, and with every new person you talked to,
you started to feel more certain of yourself.
While at the start of the night you struggled to think of the perfect
thing to say, by the end of the night you were so in the zone that
you could do no wrong. You could thoughtlessly walk up and talk
to people and draw them into whatever you had to say. You could
tell stories, joke around, or even pick girls up and spin them
around And everyone would love it.
That is what a sense of entitlement that comes from having
alliances is all about feeling that the people who like you give you
a high value, and feeling confident as a result.
ENTITLEMENT CRITERION COMPETENCIES:
When you know that you have something that people want from
you, your inclination will be to assume a higher value identity.
Thats why girls are often in state when theyre out at nightclubs
they know that there are hoards of men who want something from
them. (Though thats also why many of these same women have a
hard time adjusting to the natural changes of age).
When you have access to an exclusive party, or a guitar that
everyone wants to hear you play, or a story that everyone wants to
hear, you feel more confident than do when you dont have these
things.Lets imagine a guy who has never approached a woman in
his life.Hes too nervous to approach, because his sense of identity
tells him Dont start conversations with girls because youre not
entitled to take up their time or attention.So, to help him out, you
give him what he thinks are the perfect opening lines and even a
great follow-up to start a conversation.
This gives him a lot of confidence, because even though he might
not feel entitled to approach girls, he has the lines of a guy who
does. Its great, because its not him thats on trial, but the lines.
If something goes wrong, it wasnt him, but just some bad lines or
maybe his delivery.Luckily, hes not even thinking about that.
What hes focused on is his new sense of confidence from having a
competency that people want entertainment.
In fact, having great stories and lines does give him value. Theyre
entertaining, and for a period of time they will hold peoples
attention.The problem is that once the lines run out, the guys mind
tells him Stop talking what you have to say isnt good enough to
be said, and he gets whats known as I-Ran-Out-Of-MaterialSyndrome.
Of course, he has a lifetime of experiences to talk about, as well as
an ability to relate to people. But because his state drops as soon
as the lines run out, the women feel it and lose attraction for him.
He thinks that they left because he ran out of lines (his
competency), but what he really ran out of was his state (his
confidence).That is what a sense of entitlement that comes from
having competencies is all about feeling that having something

that people wants gives you value, and feeling confident as a

result.
ENTITLEMENT CRITERION ROLE PLAYS:
As social creatures, we are wired to assume the roles that are
expected of us, and to take on the characteristics of who we think
people want us to be.Something fascinating and powerful happens
when you take on a role that you dont normally play.
In the direst of circumstances disasters or emergencies there
are often regular, everyday people who step up as unlikely heroes
and take charge of the situation. Their courage comes not only
from having a value-system that overrides their fear, but also from
knowing who they have to be at that moment and stepping into the
role.
There are certain roles that are universal in every society the
leaders, the followers, and everyone in between.
As social
creatures we recognize these roles, and gravitate towards the role
that we thinks fits us best.The problem with that, however, is that
in a society where people are constantly vying for dominance over
one another, the social pressure that most people are under their
entire lives is to accept a lesser role.
Regardless of any lesser roles that might you take on though, at
some points in your life youre probably called upon to take on a
high-value role.Maybe you feel more dominant at work, or when
youre teaching somebody something, or when you have a
girlfriend who expects the best from you.
If youre out at a club, and your friend isnt as good with women as
you are, youll probably find yourself taking the lead and feeling in
a great state. Youll be so caught up in playing the role thats
expected of you the role that your friend is literally giving you
that you wont hesitate or second-guess yourself.
On the other hand, if youre out with a guy who has more skill than
you, you might find yourself watching what he is doing, and have a
hard time playing your own game because youre trying to keep up
with him. In doing so, youll be reinforcing his state because youre
giving him social feedback that hes entitled to assume a more
dominant role.Roles are constantly being exchanged.
If two guys are talking to the same girl, and one guy has a firmer
grip of the dominant role than the other, the other guy will feel his
state drop because he feels that the high-value role has been
stripped from him. His state will tell him the role he was playing
before has now been occupied by someone else, and hell react by
taking on a role thats more submissive.
People often become dependent on the roles that they play to stay
in state. They need social feedback be it from girls or their
friends to feel like theyre the person who they want to be.
That is what a sense of entitlement that comes from playing a role
is all about feeling that the social environment is placing you in a
high-value role, and feeling confident as a result.
ENTITLEMENT CRITERION IDENTITY:
The final entitlement criterion is identity.When you feel a sense of
entitlement because of your identity, certain things happen:
-You dont need to think youve met the superficial standards of
society to feel confident.
-You dont need for people or friends or girls to be nice to you to
feel confident.
-You dont need to have something that people want from you to
feel confident.
-You dont need for other people to place you in a high value role to
feel confident.
All of these are forms of situational confidence, which is an inferior
and inauthentic form of confidence.
Situational confidence can attract women temporarily, but it is
never totally stable because it fluctuates depending on the
circumstances. As a woman waits to have sex with you until shes
judged your character, it is inevitable that your state will drop at
some point and your incongruence will come to the surface. And
when that happens, she will lose attraction and walk away. When
you have a sense of entitlement that comes from your identity, you
have instead what is known as a core confidence.
DEFINITION: CORE CONFIDENCE
Core confidence comes from an unshakeable conviction of who
you are and what you deserve out of life.It is a confidence that
doesnt fluctuate that holds your state steady at all times
regardless of the situation because you know that your
acceptance in any particular situation is never a threat to your
overall well-being.Core confidence can be hard to find, and its
something that you cultivate by the way that you live your life from
day to day.
Most people walk through life in a trance, rarely pausing to think
about the real reasons behind their actions. They ignore the
uncomfortable truths of their existence and react to world on
emotional autopilot. Instead of conceiving a crystal clear vision of

how to be the person that they want to be, they look to others to
determine it for them.
Life is full of pressures pressures to act in a certain way,
pressures to appear like a certain type of person, pressures to
adopt the tastes and values of other people.There is always a
temptation to be drawn in by these pressures and place more value
on what other people think of you than on what you think of
yourself. But ultimately, when you give away your power like that
you sell yourself out.
You are an individual. Your value starts from there.
Core confidence comes from the knowledge that there is only one
you, and therefore there is only one person who has access to your
outlooks and experiences.You are unique, and for that reason
nobody can strip you of your value. You can only forfeit it by your
own decision. And that decision is made when you succumb to the
easiness of living life as a generic and a conformist.
Your identity your entitlement, your value, your authenticity
can only be determined by yourself. Other people can pressure you
with their roles and their standards all they want, just as you can
do to them. But there is nobody who can tell you who you are
unless you decide to operate on their interpretation.
Thats why when you decide that your outlook is fascinating, it
becomes fascinating. And when you decide that your story is cool,
it becomes cool Its not the particular outlook or story, but the
authenticity behind them thats fascinating and cool.People are
interested to find out what you think is interesting what your
outlooks and experiences are not what you think will impress
them. Your ability to express your personality from a place of
authenticity is impressive in and of itself.
RULE:You dont need things like superficial approval or alliances or
competencies or role-plays to feel entitled. Your value lies in your
ability to be unique and express it.Value comes down to attitude.
As an individual who thinks for himself, your story and your
humour and your outlooks are fascinating and worthwhile. When
youve cultivated a personality that you think is authentic and you
convey this with power and conviction, others will think so too.
It just depends on how strongly you believe youre entitled not
just to play the role but to be the guy whose identity it is to
dominate and express your personality freely. Because when you
carry that kind of powerful attitude with you, your confidence
projects outwardly and draws people in.
That is how social dynamics work.
It isnt just an ideal or a way that things ought to be. Its the real
way that things actually go on between people.Lets look at why its
so important to have strong sense of who you are and an
unwavering state.
DEFINITION: FRAME
A frame is another word for an interpretation or a belief. It is a
window through which people view and interpret reality.Your
frame is your interpretation of reality. And the strength of your
frame is how fixed your interpretation of reality is the extent to
which your beliefs about yourself and the world can or cannot be
affected by other people.Peoples frames (or interpretations) are
entirely subjective, and they are always up for grabs.
As social creatures, we are always engaged in a process of pinging
each other to see whose frame of reality is more certain, and our
tendency is to adopt the beliefs of the person who projects the
most unwavering certainty and the least emotional reaction to
other peoples conflicting frames.
You can think of the pinging as being a web of electric currents,
and people as fuses all interconnected to one another. The person
with the strongest fuse (strongest frame) can take the most
external pressure and direct the current in any direction they
please, while the weakest fuse gives wayburns out as the current
flows right through them.Whoever has the strongest frame will
usually have the most social influence the most people reacting
to their frame. That is why having strong sense of core value and
entitlement is so important.
RULE:A strong frame is self-fulfilling. The world is whatever you
think it is.To illustrate, well consider the following.
If youre complimented and your frame is that youre entitled to it,
youll probably take it as praise. But if youre complimented and
your frame is that youre not entitled to it, youll probably take it as
condescension or manipulation.Either way, your interpretation (or
frame) will determine the way you react, and people will be drawn
into whatever beliefs you have about yourself.
If they were being condescending but you took it as a compliment
regardless, theyll start to accept your frame because youre more
certain of who you are than they are your frame overpowers theirs.
Likewise, if youre teased and your frame is that you have nothing
to be insecure about, then youll probably take it as a joke and joke
back. But on the other hand, if you take it as a reminder of how
bad you feel about yourself, then youll react and the people who

teased you will see that they were right.The funny way that all this
works, is that even if the teases werent meant as a joke, as long
as you interpret it that way and joke back then youll control the
frame so that everyone thinks it was a joke anyway.
And because your interpretation acted as a self-fulfilling prophecy,
it further reinforced your already existing frame making the world
whatever you think it is.
RULE:When you have the strongest frame, you get to determine
your own value and where you stand in relation to others. You
determine who you are.Peoples frames are always conflicting with
one another to various degrees. As hierarchical creatures we are
always engaged in a process of subtle frame-conflict to determine
who is entitled to assume the higher value roles, and whoever has
the strongest frame wins.
Like two people walking towards a water fountain for a drink, the
person who is more certain that its their turn will walk straight
towards it and take the first sip, while the other person reacts by
slowing down to wait.An example of a conflicting frame between
you and a girl with two different beliefs could be:
HER: Im a hot girl, and youre the next guy of the night who
places me on a pedestal and tries too hard to get sex from me. Im
too hard for you to get. But feel free to entertain me if you like.
YOU: I have no shortage of options, and Im chatting with you
because women are silly and adorable and fun to be around. If you
turn out to be different from all the other girls I already know then
maybe well hang out. But for now Im just having fun talking.
These sorts of conflicting frames are unspoken.
People of value dont talk about who has the strongest frame or the
higher value.
They sub-communicate it naturally by their
behaviours.You can feel who has the stronger frame, not by who
says they have it, but by the underlying context of who is reacting
to the other person more?
1-Who is screening, and who is trying to impress?
2-Who is emotionally affected by other persons acceptance, and
who is indifferent?
3-Who is straining to keep up conversationally, and who is setting
the tone?
4-Who is losing confidence in their idea of whats cool, and who
feels no change?
5-Who would be having just as much fun if the other person
werent there, and who would feel like theyve been kicked out of
the warm end of the pool?
Ultimately what all of this comes down to, is who is changing the
way that they act to try to gain value from the other person, and
who is being more themselves?
Some people confuse the idea of frame conflicts as being a battle of
some sorts. That is not the case at all. In fact, needing to control
the frame all the time to feel good is obnoxious and reactive in and
of itself.Having the stronger frame is not about asserting
dominance over other people. Its about asserting dominance over
yourself being comfortable with who you are and not giving away
your power to gain approval.
RULE:You only experience emotional reactions to people who you
perceive as having some kind of bearing on how you feel about
yourself (often when you think that you need them more than they
need you). When you have too strong of a reaction to someone,
you situate them as having a higher value than you and give away
your power.As was said your mind has access to the awareness
of everyone around you, but youll be inclined to filter out those
people who have less value to you and to focus in on those who
have more.
When you have too strong of an emotional reaction towards
someone, it is a sign that that person is such a forefront part of
your reality that you perceive them as having more value to you
than you have to them.
Otherwise you wouldnt have been
sufficiently aware of them to have felt a reaction.
Thats why its important to live in your own reality to never give
someone else the power to dictate your identity to you.Your frame
has to be stronger than that.
A belief about who you are or what youre entitled to thats built on
superficial standards or who you know, or who youve had sex
with, or what people want from you, or how entertaining you are,
or the roles people give you, or how well people have reacted to
you on that particular day is a belief about yourself that is
inauthentic.These things are not who you are.
You will never base a solid sense of self on these things, and you
will spend your life giving away your power and scrambling to get it
back.Your power lies in your authenticity your deeper, core sense
of who you are.That is not just when people ask you about your
best qualities or values and you have some kind of logical answer
like most people do. Its when your authenticity truly clicks in
your mind so that its not something you have to consciously think

about, and it becomes more a part of your ongoing and everpresent emotional reality than what anyone else thinks of you.
It is at that point that your state stabilizes, and you can express
who you are with the kind of attitude that makes people love you
for itAnd it is at that point that people are drawn in by your frame
because you dictate your identity and thats something that they
naturally want to make space for in their world.
Your identity is the seed that influences your thoughts, which
influences your behaviours, which influences the social feedback
that you get from the outside world.Your interpretation of that
social feedback will influence what you feel youre entitled to, which
in turn will influence how you formulate and revise your identity,
which influences your thoughts and behaviours even further.
It is a recursive feedback loop that interfaces between internal and
external reality, and through which your overall reality is built up
and reinforced over time.
VERSION2:
Your identity is the seed that determines your sense of entitlement,
which influences how you act, which influences the social feedback
you get from the outside world.Your interpretation of that social
feedback will further influence what you think youre entitled to,
which will further formulate and revise your identity, which will
further influence how you act.It is a recursive feedback loop that
interfaces between internal and external reality, and through which
your frame is built up and reinforced over time.
BOOK V COOLNESS AND CONGRUENCE
There are all sorts of subtle communication channels that tell you if
someone is acting in a way that they think is in alignment with
their identity, or if theyre just reacting to
pressures from
others.You can sense it in their subtle rhythms the way that their
patterns of thought flow into their behaviours. Theres a certain
vibe that all people give off that tells you if their actions are an
expression of how they feel or if theyre trying to convince
themselves and the people around them that theyre something
theyre not.This vibe is called congruence.
DEFINITION: CONGRUENCE
Congruence is when your internal feeling of identity and your
external ways of acting are in alignment with each other, both on
the obvious and extremely subtle levels.When youre congruent,
you get away with things that other people don`t.
At one point, you might have known someone who had the oddest
of mannerisms, but who you still thought of as being totally
likeable. There was sort of natural vibe about them that subcommunicated, Im comfortable with myself and my interaction
with the world. I wont react to how others might try to get me to
be, because this works.When people acts congruently, it places a
sort of an implicit social proof that the group accepts them for who
they are. After all, they wouldnt be able to act so congruently
unless other people accepted them for the personality and roles
theyve taken on, which pressures you to accept them too.
So for a guy who likes to start conversations and meet new
people or who likes to express whats on his mind or who likes
to date a lot of women because thats just the way he is there
wont be much social resistance to it because people will just sense
that its a part of his personality.
People can feel it by the way he moves, speaks, and carries
himself By the way that his voice projects and resonates, and how
the things he says falls into alignment with his overall personality.
Theres a comfort that he has with himself and the way that he
interacts with others. He has a sort of ease with the world and the
way that he has reached equilibrium with it.He might be subtly
pressed or even hassled about the way he acts. But to be any
other way is just so far outside of his reality that he doesnt show
any emotional response to it.And because its not a part of his
reality, other people cant get in any external acknowledgement or
ping that their questions about him have any validity which
places any thoughts of not going along with him outside of their
reality as well.
DEFINITION: INCONGRUENCE
Incongruence is the opposite.
Incongruence occurs when a
person feels that their behaviours are not in alignment with the
identity that gained them acceptance in the past.So because their
psychology is constricting them from the new behaviour that has an
uncertain outcome, they exhibit a subtle discomfort a lack of
alignment between how they perceive themselves and how theyre
trying to make others perceive them.
Perhaps theres a sort of disconnected unnaturalness to their
rhythm or a lack of flow within their social environment. Theyre
trying too hard. Theyre too eager. Or theyre not eager enough.
Theres just something thats not quite right.They might show a
slight hesitance in their voice or a slight jitteriness in their
speaking. Perhaps theyre too quiet or even too loud. There might
be an aversion in their eyes, a tension in their facial expressions, or

a rigid restlessness in their body.Their movement in every aspect of

their physiology reflects their own perceived value in the situation
and their resistance to it. So they might say things unrelated to
the tone of the conversation, and things that are obvious emotional
reactions to their own discomfort.Its obvious that theyre acting in
a way that they dont feel is a reflection of who they are. And for
that reason, nothing that they do will impress Because whatever
it is, theyre not congruent to it.Congruence is one of the
prerequisites on which we make snap judgement. That brutally
honest gut reaction that one person makes of another within
seconds of seeing them interact...Is he cool?
DEFINITION: COOL
The term cool is a slippery one. The definition is elusive. It is in
part an attitude that you can be yourself even when its not
necessarily the norm. But at the same time, it also means having
an intriguing quality about you that draws and fixates peoples
attention, while not coming from a place where the primary focus is
reacting to what other people think.To have qualities that stand out
about you, that neither adhere nor submit, but instead play with
and edge outside the generic norm in a way thats creative and
interesting that is infinitely cool.
Congruence alone isnt necessarily cool.
A guy whos totally bland and uninteresting could be standing
around and be who he is, but the mere fact that he was
congruent wouldnt automatically project outwardly and make
people think that hes cool. If a girl glanced over, his congruence
probably wouldnt fixate the focus of her attention for very long,
unless there was something appealing about him to draw a
reaction.
RULE:When you stand out from other guys women will be attracted
because it sub-communicates that you have social value and that
your children will stand out too. Women are attracted to guys who
have intriguing characteristics or skills, and it is always better to be
looked over than it is to be overlooked.Many people will tell you
that theyre cool for being themselves, when in fact theyre just
being congruent. Other people will naturally pick up a repertoire of
characteristics, mannerisms, and personal style that makes them
stand out, and being true to themselves is cool by default. Every
person is different, and it depends on the individual.But regardless
of all the be your self social dogma, what it comes down to is
this
RULE:Congruence without coolness is capitulation to an identity of
low status. Cool behaviour without congruence is trying too hard.
But when you are congruent to your cool behaviour, you are your
cool behaviour.Being cool means having characteristics about you
that project outwardly and draw interest, while not needing to try
too hard to make them come across.
That comes from experience in the world (both social experience
and life experience), and from having gone through periods where
you tried new things that were incongruent until you internalized
them to a point of naturalness.For a guy who lacks appealing
qualities, he will have to stop walking through life in the reactive
trance that has gotten him nowhere, and begin to proactively put
pressure on himself to have the kinds of experiences that will make
him a more compelling person.
And having cultivated those external qualities that make him stand
out, his journey will still not have ended until his internal sense of
identity has caught up.Because a guy with good looks, intelligence,
style, or wit can cultivate all these things, but he must realize his
own value before he becomes cool.
RULE:Its when you realize what youve got going for you when it
finally clicks in your head through and through and beyond any
shadow of a doubt that you become the kind of person who
carries himself with the kind of attitude that immediately stands
out.Or more specifically, it is during the times that your value is
actually a part of your ongoing reality that youll project yourself as
cool.When you become cool its when you approach a girl and you
are now your own value, and you have a sense that people will
have a good experience with you (similar to how guys who can sex
girls properly have more confidence).
So lets look zoom in even closer, and deconstruct what all of this
meansThere is an overarching principle of what is a cool thought
pattern or behaviour pattern.In any situation, you can do one of
three things. Act React Or not act at all.A proactive pattern is
strong and reinforces value automaticallyA reactive pattern is
weak and scrambles to deflect the loss of valueAnd doing
nothing noticeably either way is just that nothing.
When a guy acts reactively, its usually an indicator that his sense
of acceptance is being affected by other people and that bad
emotions are pressuring him to react to make the bad feelings go
away.As non-rational creatures, a lot of what we do is more geared
towards preserving the emotional state that we desire in the

moment, instead of doing what actually helps us in the long term

(especially when we were never taught what will actually help us.)
So a guy who wants his bad emotions to go away might try to
impress people or convince them to like him, instead of acting in a
way that he likes himself.
Of course, to feel accepted and self-justified he rationalizes this in
whatever way necessary, which leads to more reactive behaviours
and more reactive rationalizations down the line.To be proactive,
on the other hand, means responding to outside pressure by
asserting your identity rather than adapting it.
RULE:For the way you act to be proactive doesnt mean that its
inconsiderate of other people. It just means that its more a
proactive expression of your identity than it is a reactive attempt to
gain acceptance. Its primarily focused in the present moment
rather than being focused on how people will react in the future.
When you develop yourself proactively into a person that you like,
most people will like you automatically for your unique outlook and
experiences and particularly because people respect those who
respect themselves.But when youre always reacting to how other
people want you to be, it inevitably comes across and winds up
making things worse.
So why are some people proactive and others reactive?
Whether or not youre inclined to being proactive or reactive is a
logical extension of your world view.
**frames are always pressing against each other the proactive
frame is always stronger than the reactive one
If you identify yourself as the cause of your emotions then youll
tend to develop a web of proactive patterns. Whereas, if you
identify yourself as being at the mercy of how others respond to
you, then youll tend to develop a web of reactive patterns.At a
core level, proactive patterns are tied to taking on an identity that
is of high value, and being an individual from whom other people
base their sense of acceptance. A proactive person will naturally
assert control over the frame and reinforce acceptance in a way
that is cool, via peoples instinctive emotional responses to them.
Reactive patterns, on the other hand, are tied to taking on an
identity that is of low value, and being an individual who relies on
others to keep themselves emotionally afloat. A reactive person
will pursue control over the frame and chase acceptance in a way
that is trying too hard, via logical persuasion.
You may have known a guy who should have had a lot going for
him, but who pursued more status by trying too hard to impress
others. Most likely, he held a worldview that assumed people
wouldnt like him unless he impressed them with favours or his
accomplishments, and so he felt reactive and acted needy.
And you may have also known another guy who should have had
less going for him, but who naturally asserted status just by his
presence. Most likely, he held a worldview that assumed people
would like him as long as he was reasonably confident and positive,
and so he felt proactive and acted cool.
Both the proactive and reactive guys patterns were designed to
yield positive social responses that would reinforce their senses of
acceptance.
The difference was that proactive guys choices
yielded results that were verifiable in the external world, whereas
the reactive guys choices yielded results that had to be rationalized
in his mind.
Ultimately, it could be argued that as social creatures, all
interactions are reactive by definition.But pragmatically, being
proactive works far better than being reactive at giving way to
positive social feedback over the long term.And philosophically,
being proactive represent a bridge between internal and external
pillars of reality, creating a worldview that is not validated too
extremely on either side.
BOOK VI IDENTITY STABLIZATION
Social pressure is something that you might experience if you feel
as though your acceptance in a social situation is at risk of being
diminished. That could happen when you feel a fear of reprisal for
breaking social hierarchies and norms, or when something happens
that could reveal you as having lower value than what you are
trying to project. Conversely, you might experience social pressure
when you find yourself in a situation where you have taken on a
higher value role than you feel that you can handle.
Social
pressure can occur whenever you break character from the identity
that has gained you acceptance in the past.
As you mature into adulthood, you will try on and test out various
different identities until you discover the best ones for you in a
various situations. Once you have come into emotional alignment
with your identities, you will learn to be consistent to them so as to
ensure your continued well-being.Our minds are driven to be
consistent to what we perceive as our identity at the time.
Is having a low status identity really as bad as it seems? There are
many people who lean towards a low value identity. In fact, most
of them will tell you that they want to be the way they are, that

they have good reasons for being the way they are, and that they
are just being themselves by being the way they are.A low value
identity does yield certain short-term benefits to the person who
assumes it.
To project a high value identity could demand a higher level of
charisma than the person perceives themselves as being capable of
handling. People want their identities to be questioned as little as
possible. Often, to be the most visible means to be in line of the
most criticism and few people want to risk appearing incongruent.
To project a low value identity demands very little exposure to
social pressure or people trying to takeover the role. And while it
yields no substantial social advantage, it guarantees acceptance
within the group.So for example, it is easy to understand why a
person would be apprehensive about wearing a clothing style that
is less fashionable than they are accustomed to. And yet, it would
seem bizarre that many people are even more apprehensive about
wearing a clothing style that is more fashionable than they are
accustomed to. But they are.
Their fear is a rational extension of their worldview. They do not
perceive themselves as having the personality that would be
expected of them if they wore more fashionable clothes. They are
more inclined to stay within the range of what they are accustomed
to in terms of their style, environment, status, and other social
roles, because by doing so they ensure that people will be there to
reinforce their sense of acceptance.
On some level they might resent the limitations. But they benefit
by avoiding any temporary bad emotions in the short term.When a
person enters into a new social situation, they again find
themselves in a struggle to project their frame onto others to get
others to accept, react, and adapt themselves around their identity.
To project a high value identity within a group requires a person to
expend energy. They will be subjected to more attention and social
pressure, and they will have higher expectations demanded of them
in order to keep their status.
It isnt unusual that people will be addicted to positive social
feedback. In the same way that a person might avoid looking at an
unflattering picture of themselves or might angle their face in a
way that looks good when they look in the mirror, people will
unconsciously pick up behaviour patterns that make them feel as
though they are being perceived in the way that they want to be
perceived.An example of this could be their need to always have
people around them, such as friends, admirers, or a co-dependent
relationship. Or, they might need to be dressed in a certain way.
They might even need to tell people about their accomplishments
or their social connections or their areas of expertise before it is
naturally brought up in conversation. And on a more subtle level,
they might need to assume behaviours that are thought of as
proactive, such as controlling the frame, but in a way that is
actually reactive because it is too overdone and extreme.
There are people who will not go to a movie or a restaurant or a
club by themselves. If they go to a movie theatre, they might
scurry in and out so that people wont notice that theyre alone. If
they go to a restaurant, they might feel the need to talk on their
cell phones or to have some work with them so that they look busy.
If they go to a club, they might drink or bop their heads when they
arent in the mood. And if they want to meet girls, then they might
need friends to be there so that they can look over and get
reassurance from them if it doesnt go well.Of course, it is healthy
that people want to go out to social gatherings with their friends
and enjoy each others company. But many people cant go out
alone even when they want to. They cant tolerate the nakedness
of just being there and not caring what other people think.
What they have is situational confidence, not core confidence.
Most people will do well socially in a situation where everyone likes
them. But many of those same people will do poorly in a more
neutral environment, because they feel as if their identity is up for
grabs.A person with core confidence will not feel as though their
identity is in question, whether it is socially reinforced or not. They
neither need to project their frame onto others nor to supplicate to
them in order to feel comfortable. Instead of relying on social
acceptance to feel entitled take on a certain identity, core
confidence is when a person feels a conviction about their identity
that gives way to a sense of social acceptance automatically.
When a person has a strong sense of core confidence, they will be
able to take on a situational confidence (competence) more easily,
because it only requires them to assume and internalize a few new
behaviours. But when a person with situational confidence lacks a
sense of core confidence, they will often be required to completely
overhaul and internalize a new worldview.In terms of meeting
women, the guy who is strong in core confidence but weak in
situational confidence could be characterized as the guy who is
comfortable and confident around women in general, but who does

not have the specific skill-set to approach a random woman he

doesnt know.
His core confidence over the course of his life has given him a set
of social skills, and an identity that is not dependent on women.
The girls in his social circle like him and ask about him, and hes
had some great girlfriends. When a girl likes him, he has no
problem calling her and hanging out with her and escalating from
there. But when it comes to walking up to an attractive stranger
that hes never met, he doesnt know what steps to take.The guy
who has strong situational confidence to approach women but a
weak core confidence is more unusual. He is an anomaly for
having taken time to learn the steps of walking up to a stranger,
getting her attention, attracting her, and even getting her phone
number. But in the course of his studies he never learned a strong
set of social skills, because that is something that takes a longer
time to internalize.
He has situational confidence in meeting women. He knows how to
get them laughing and intrigued. He will feel comfortable in the
situation as long as he sticks to his game plan and everything goes
as he expects. He will feel cool and assume the role. But his sense
of acceptance starts from scratch with every interaction. And
without continual reinforcement, he slips back into his old
behaviours.So if he approaches a girl and she likes him right away,
then he will interact with her proactively. But if he approaches and
she is initially indifferent towards him, then he might not stay
congruent to the role long enough to hook her interest. He will
look at her, and all of a sudden it will hit him: She is so beautiful.
Why would she choose me? He will feel her social value and
realize just how many options she really has. And because he isnt
getting the continual reinforcement that his confidence requires
keep his self-doubts at bay, he will try too hard.
Or perhaps his sense of acceptance is stable enough to make it
through the difficult initial approach. But it becomes unstable as
soon as he realizes that the girl really likes him. Ironically, he can
meet and attract her competently, but as soon as he realizes she
might like him he doesnt know what to do. He feels an emotional
boost because of the girls positive reaction, but he fears losing the
boost more than losing the girl. He doesnt think he has the social
skills to maintain her interest, so he leaves with her phone number
when she wanted a lot more.
And if he calls her the next day, he feels anxious because his
confidence hasnt built up steam. He gets her on the phone, but
his personality doesnt reflect the guy that he was the night before.
To make things even more difficult, the girl is distracted and not as
responsive as she was the night that they met. Shes being
neutral, and his social skills arent prepared to deal with it. He
chokes. And the girl decides not to meet for a second time.
His confidence may even hold out through all the processes. But it
doesnt hold up on their next meeting. Perhaps they make plans to
get together, or he bumps into her unexpectedly while hes out.
Its the middle of the day, and hes not in the same headspace as
the night they met. So as he walks up to her, his heart pounds and
his palms sweat because he doesnt think he has the social skills to
handle a less outcome-controlled situation.
The guy with strong core confidence will socialize with others more
naturally. He will be more proactive, because he simply expresses
whats on his mind and others will react around that. The guy with
weak core confidence will socialize with others more awkwardly.
He will be more reactive, because his urge to satiate his need for
acceptance will be transparent and telegraphed by his needy vibe.
Unlike situational confidence, core confidence is not something that
can be acquired as a skill set. However, situational confidence can
be a stepping stone that generates temporary positive social
feedback and begins an upward spiral towards it.Every person has
a fairly static level where their confidence usually stands a
medium point that it comes back to as external stimulation
subsides.
If a guy walks through life with a low sense of
acceptance, then he will experience a continual mild anxiety and
evolve a weak identity that is designed to guard his state. But if he
exposes himself to have new experiences sufficiently meaningful to
inspire his self-concept at its core, then his sense of acceptance will
come to flow from the seed of internal identity instead of the spiral
of external reinforcement as it had before.
If a guy can learn how to get a positive conversation going with a
woman, even for five minutes, and then later ten minutes, and
then later fifteen, it can give him the opportunity to be on the
receiving end of a new kind of feedback and to see that its OK.
As he grows accustomed to being treated in a new way, his mind
slowly comes to recognize the social benefit of high value
behaviours and he will want to be consistent to his new identity.
He will seek out the subtleties of a high value identity in himself
and others, and he will develop an aptitude in projecting it over
time. It will become effortless, and natural. He will no longer

require external reinforcement to maintain his confidence at a high

level, because his new identity will have stabilized.
You may have seen this happen in high school (a classic time for
young people to test the waters of new identities). A nerdy kid
gets accepted into a new group. At first the kid just hangs out with
them. Then maybe the kid starts listening to some of their music
and participating in some of their activities. And eventually, the kid
amasses new clothing and mannerisms that identify with the group
and looks completely different than before.It is no different for guys
learning to get better with women.
They test the waters of
approaching women and being more confident. They dont really
know whats attractive and whats not but if they can get a rough
idea then they can have a few positive experiences with it and ride
out the short-term negative experiences. Eventually they start
carrying themselves better and looking for better clothes. They
start picking up on humour and great stories and cool places that
they can share with women, and over time they develop the
subtleties and lifestyle around it.
At first its a struggle to think and act in a new ways. Youre trying
out any new idea that you can get your hands on. Some of them
you like, some of them you dont, and some of them you dont
know until you try. You wind up eventually shelving most of them,
but in the process of trying new things you find sides of yourself
that you didnt know existed, and sort out your reactive qualities
from the qualities that were really worthwhile. Over time you
cultivate a critical mass of attractive qualities that you really like,
and develop the confidence to be who you really are.Change is
something that is always happening to you whether you like it or
not. It can be active or passive, and you can sit back and react to
it as it occurs or take a hand in guiding it in a direction thats
worthwhile.
Learning to be better with women is not about
compensating for shortcomings or outstripping your lot in life. It is
about expanding your range, developing yourself on a core level,
and learning how to convey it.
So lets think back to our story of the poor guy who lost his
girlfriend. After losing her, he threw himself into improving his job
and his body and his material possessions. He thought that he
would attract more women. But it didnt work out.
Our poor guy cultivated situational confidence in the superficial
areas of his life in reaction to wanting acceptance from others. It
was a natural extension of his worldview that there is some sort of
specific external social standards that he had to reach. But even
when he did, he wasnt congruent to all of his new stuff. The work
he put in drew positive attention and admiration, but on an identity
level that wasnt him.He wasnt this new confident guy who was
comfortable with himself and who happened to have all of these
cool things that made him even more attractive. Rather, he was
still an insecure guy who did a bunch of things in the hopes of
hiding behind them and gaining admiration from others.
He
thought that he would become this cool guy. But nobody bought
into it. Not even himself.
Ultimately, what happened to our poor guy was that he had used
his girlfriend as an external pillar upon which he could validate his
identity. She was a keystone upon which he built an elaborate
structure of reality.
Once she pulled herself out of the foundation, the structure
collapsed. So he was left an emotional wreck, as the standing level
of his emotions spiralled downwards, and his mind struggled
anxiously to reach out for some other external pillar to make him
feel OK.He rationalized his emotional collapse as a result of losing
his one true love. But were his strong feelings a sign that he loved
her, or an emotional reaction to the fear of losing the sense of
acceptance that her love represented? Perhaps it was a bit of both.
Whether or not he falls into another pattern of failure will depend
upon whether or not he rebuilds his identity on pillars that are more
stable. And that will involve not only improving his life externally,
but also his social skills and his worldview.
BOOK VII THE ABSURD STRUCTURE OF SOCIAL VALUE
Sex is not only a source of pleasure, but a source of validation.
Lets imagine a guy walking into a room by himself. Now imagine
him walking in with a cool guy friend. Now imagine him walking in
with two gorgeous girls on his arms, and theyre giggling and giving
him their attention.
Of all these guys, which do you imagine as attracting the most
attention? Which do you imagine as being the least in need of
meeting the other people in the room?In our society, there is an
association between a man having a lot of women and having
power. Our culture is saturated with iconography of powerful men
surrounded by beautiful women.
The football player with his
cheerleaders. The business man with his trophy wife. The rock
star with his groupies. The boxer with a woman on each arm.Why
is it that when a girl finds out that a guy has other girls interested
in him, she will feel even more attracted?

A man who has the choice to be with many women will have
offspring who have that same choice as well. And while a guy can
quickly assess a girl by her looks, for a girl to assess a guys social
value takes more time. So instead, she can consider how she
thinks other girls perceive him as a reliable indicator of his value.
Women are not necessarily attracted to men who are known to be
promiscuous. Rather, they are attracted to men of high social
value. And because a high social value means that a man will have
many options when it comes to women, women will often be
attracted to men who convey that know how to handle the opposite
sex.Sex can be seen as a womans ultimate act of giving a man her
acceptance.
When a girl gives it up to a guy, it can be interpreted as her
willingness to risk lowering her own value in the eyes of others, to
gain value from him. That value could be in the form of sexual
pleasure, the validation of his acceptance, or the belief she will gain
his alliance. The expression giving it up is a phenomenon of
social conditioning. It means that when a girl has sex, she is
essentially giving up her most highly valued social asset.
Imagine a guy with a great girlfriend. Hes in love, and he invests
his time and emotional energy into their relationship. But one day
he discovers an unusual detail about her sexual past. As it turns
out, she had sex with a member of the football team in the locker
room after the game. Though its not rational, he feels a bit
insecure. So he probes more deeply. And he discovers that it
wasnt exactly an isolated incident.Because his girlfriend didnt just
have sex with a football player after the game. She took on the
entire team. At the same time.
He gets upset and looks for ways to rationalize how he feels. If
she had sex with all of those guys, then how can I trust her in a
relationship? Of course what hes not focusing on is that she was
not in a relationship at the time. Or that what she did in the past
has nothing to do with the great relationship that they have in the
present. He cant see any of that.
All that he can focus on is that he no longer feels validated by his
girl. His knowledge of her sexual past has devalued the meaning of
her sexual approval, and he doesnt get that same emotional boost
from her that he did before. Her validation is no longer meaningful
to him. If any random guy could have had sex with her without
having to invest anything, then how could she be girlfriend
material?
The absurd structure of social value can be traced back to social
conditioning. If a girl is perceived as being easy to get, then she
wont her validation will no longer be meaningful to a man who is
interested in her for the long term. Her social value will decrease
because men will feel as though any other guy could have her. For
that reason, most women will learn to act as though they arent
attracted to most guys they meet. They will learn to behave as
though they are hard to get, to project a frame that they have a
high social value.
Men, on the other hand, have no such
constraints. If they have sex with a lot of women, it will be
accepted as a social norm. And moreover, because they have their
choice of women, their validation will be more meaningful to the
woman.
For some people, there are insecurities at work here. The man isnt
disappointed that his girls actual physical value is lower than he
had originally perceived. Rather, he is insecure that the most
passionate night of sex in her life might have been with another
man. And the girl doesnt believe that she has actually become
less of a person. Rather, she is insecure that guys might only value
her if shes hard to get.
Interestingly, their insecurity is not entirely unfounded. While a
person may have an inherent value, social value by definition is a
value that is both relative and conveyable to others. In the case of
the man, he wants to create the perception that he is the only one
who can give her powerful sexual experiences. And in the case of
the woman, she wants to create the perception that she is hard to
get and that she is the only one who could make the man feel so
strongly validated.This comes back to our fundamental principle,
that we will only experience emotional reactions towards those
people who we perceive as being higher value than us, or who have
the capacity to increase or decrease our value. Both men and
women feel an emotional reaction of attraction towards the people
who they perceive as offering the biggest boost to their state.
When a girl has sex with a lot of guys, the sub-communication is
that she perceived many guys as having a higher value than her.
So if thats the case, then she will project a low social value and
thus be a low source of potential validation to men. But when a
guy has sex with a lot of girls, the sub-communication is that many
girls perceived his value as being higher than theirs, and that he is
a high source of potential validation.
When a man represents a source of validation to a woman he then
becomes attractive to her.The attraction that the woman will feel

for a man of higher value is not always exactly the same as what
she will feel for a guy who is physically attractive. When a woman
sees a man who is physically attractive, she will be physically
aroused by him and feel sexually aggressive. But when a woman
sees a man whose value is high, she will be lead by him and buy
into his frame and allow his advances and feel sexually receptive.
When a man projects higher value, women will find themselves
reacting to him and taking on his frame. Their attention will be
very focused towards him and they will feel a strong emotional
reaction. That reaction is attraction, which means several things.
Firstly, they will perceive him as a source of validation. Secondly,
they will want to be around him. Thirdly, they will be more
receptive to his advances. While the being sexually aggressive or
receptive are distinct concepts, they can also be non-exclusive or
even causal. Either or both can lead to sex.
When a man is physically attractive he will draw a level of attention
because of his looks. If from that he derives a strong sense of
confidence, then he will project a high value by his behaviours and
girls will become sexually receptive.And whether or not a man is
physically attractive, when he has a high value he will elicit an
emotional reaction from women. So because contact discharges
emotions, girls will feel a stronger physical chemistry for his touch,
and will they become sexually aggressive in response to the
physical sensations that they feel from him.
The womans logical mind is conditioned by society to believe that
she should be attracted to a man who will want a relationship with
her. But the womans emotional mind recognizes that when a man
who she just met wants a relationship with her, it is in many cases
a sub-communication that he does not have many options. So, we
find an irony here because the woman will not feel attraction for
the very men who she is socially conditioned to believe are her best
choices.
It is amazing to watch as men will spar with each other for
dominance, as the woman stands there oblivious to whats going
on. But while her logical mind is not processing it, her emotional
mind is. And when one man is determined to have a higher value,
her attention fixates onto him and the man of lower value fades
out. As she walks off with her guy, she even says to him, Wow,
that guy was so weird. He was hitting on me, and I wanted to get
out of there. My stupid friends wanted me to stay.Of course, the
guy who she left with might not be the nicest guy. But there is
always something about him that she can focus on so that she can
backwards rationalize her attraction in terms of her social
conditioning. Perhaps he threw his tissue in the garbage after he
blew his nose. Wow, he really respects the environment. This guy
is great.
Theres definitely a sensitive side to him in there
somewhere. Maybe fate brought us together so that I can help to
bring it out of him!
Ultimately, there are many women who understand and embrace
their tendencies.
They enjoy dating a man who excites and
challenges them, because when he is nice it actually has meaning
unlike the fake nice that is so common of other guys. They will
even talk about it openly and directly with most of the men they
meet.But it is only the men who are ready to hear it that will even
understand what it means. And those men are usually the ones
who do it naturally anyway. Most men will be too preoccupied with
getting her validation. To really see the absurd structure of social
value would bare implications that they are not prepared to deal
with.
BOOK VIII BLIND SPOTS
Few people can see themselves as they really are.
Lets imagine a guy who every morning wakes up and scrutinizes
over his collar and his tucked in shirt and other little details of his
appearance. He gets nervous about how people will see him, think
of him, and talk about him. But deep down, what he wont
acknowledge to himself is that nobody cares.
Hes invisible.
Nobody even notices him, let alone the details that he worries
about.What if something happened that made him realize that he
had been wasting all of his time and energy investing into a ritual
that was completely meaningless?
He has a close female friend for whom he has a secret crush.
Every weekend they get together, and he puts on his best cologne
and cleans up his room just in case.Someday hes going to make
a bold move. She always says that she wants friendship first. And
shes always complaining about how the guys that she dates dont
treat her right. But he would. Hes the nice guy shes been waiting
for.Tonight, they have a hot date. Shes been having boyfriend
problems, and hes the only one that she can trust to talk about it
with. He takes her out and treats her to shopping and dinner, and
then they go out for a few drinks. Then some random guy that
neither of them ever met comes over and strikes up a
conversation.

He tries to keep up with the conversation, but his girl seems to be

focusing in on this new guy and filtering out everything he says.
She doesnt seem to hear him. So he buys this random new guy
some drinks and laughs at all his jokes. The new guy even rewards
him for this, by telling him how cool he is.A few minutes later his
world collapses around him, as he watches his girl making out with
this other guy. They come up for air every few minutes, to sip
from the drinks that he bought them. And then she tells him, I
have to go home early, and this guy is friends with one of my
friends and Ive known him for a while and my house is on the way
to his house so hes going to drive me home.
Ill call you
tomorrow. Thanks for everything, you are such a sweetheart.
He has two possible interpretations in front of him.
Interpretation number one. This guy has known her for one
minute! Ive invested six months! Shes acting like a total ditz in
front of him! Whatever, Im just glad that I was here to find out
what a slut she is! This guy is a total player, and he doesnt even
care about her! Hes misguiding her and she doesnt even see it!
Interpretation number two. This guy owned me. Ive been
indecisive for six months. He came and took what he wanted.
Shes attracted to him because hes more charismatic and
interesting than I am. Hes taking her on a wild ride, thats the fun
of the flirt, and shes going to go along with it.
He chooses number one. It may be years and years before he
chooses number two. Or he may never choose it. Blind spots can
be a real bitch.We do not act according to reality. We act according
to what we believe is reality. Our construct of reality comes from
what society has taught us, and what we have learned through our
own experiences in that context.
A sense of psychological certainty is a part of our identity and our
entire world view. Without some sense of psychological certainty
our minds could not cope with even simple decisions on a day to
day. But because psychological certainty is not always built upon
empirical facts, things can arise that threaten that certainty. And
so we develop blind spots to anything that falls outside of our
world view.
Blind spots are very powerful. As we discussed, although there is
always an entire situation, we will tend to focus our perception
mainly on aspects that have value to us. And as we also discussed,
that value can also be emotional value, such as any beliefs about
ourselves that make us feel good. So in the act of focusing on a
self concept and reality that makes us feel good, we will slowly
accrue blind spots to that which consistently falls outside of our
focus.If something threatens the way that we perceive ourselves,
then the bad emotions will kick in. To make the bad emotions go
away, we will rationalize the threat in a way that allows us to still
see ourselves in the way that we want to be seen.
No matter how irrational it is on the surface, our way of looking at
the situation will make perfect sense to us. If our blind spots are
confronted, we will tend to be immediately dismissive or even react
emotionally in order to maintain our psychological certainty. And in
future years when we look back at our old certainties, we may see
things under a different light that is so disturbing that we can
hardly grasp what we once believed.A recalcitrant experience is
an experience that shatters the web of beliefs that a person has
built up around themselves as a way of maintaining their
worldview.
A person has to be of a certain mindset to sense a misalignment
between their psychological certainty and their experience of the
world.
Perhaps they experience a disturbance, or feeling of
dissatisfaction some kind of sensation that motivates them to
question their social conditioning and see the strings behind the
show.They have to be at a point where internally the pillars of their
reality are not so dependent on psychological certainty, and where
they can look at something from a point of interest and curiosity.
Or at a point where their psychological certainty has been entirely
deflated, and it has become easier to see things as they are than it
is to hang onto the beliefs that have brought them pain.
At that point, they are ready for a recalcitrant experience, and to
open their eyes to new channels of input that they had ignored
before. But you cannot bring these realizations to somebody else.
They have to want to find it for themselves.Women can be one of
the most major blind spots in a mans entire psychology. For a
man to acknowledge that he could improve with women could
shake his world view.
He would have to acknowledge that his identity doesnt work and
that his social conditioning about how to get a girl was wrong. He
would have to think about how he hasnt been doing as well as hes
been telling himself, and about how the superficial things he was
focusing on were for the wrong reasons. And on top of all of that,
he would be putting himself in a position where he would be
evolving the personality that his friends are used to, which many of
them wouldnt like.

A man could be completely fearless in every other area, and have

success in every other aspect of his life. But in spite of that, he
might have a blind spot about women. As we said, women can be
to a validation of a mans value. If a man believes that he has his
life together, and suddenly a woman rejects him, it could devalidate all of that success in his mind.That goes especially if he
buys into the socially conditioned idea that if he is a successful
man, then he shouldnt have to try. To actually make a conscious
effort have it fail would be a harsh blow. Particularly when hes
never actually tried, and always just assumed that if he did that he
would be successful at it.Fortunately, there is always a reason for
him not to try. None of the girls in here are hot enough. And look
at how theyre dressed and how theyre acting like total sluts. If I
wanted them I could get them. I just dont want to.So he waits
complacently, until a woman takes a liking to him. She is the
chooser. She gives him very obvious hints, until he finally clues in
and works up the nerve to do something. Then, once he does, he
rationalizes to himself that she was his first-choice and that it was
his prowess in courtship that won him his prize. Should you ask
him, he would proudly tell you he picked her up. Every time I've
ever liked a girl and tried to get her, I've gotten her.
Commonly, there are two types of guys who do well with women.
The first are guys who see past their blind spots and develop a
strong sense of social intelligence and calibration. The second are
guys who have strong blind spots which they use to work in their
favour.The response generator guy sees past his blind spots, and
so is in a position to cultivate an emotional awareness of how
people are responding to him. His over-awareness makes him a bit
insecure, but unlike the guys who react by becoming introverted,
he responds more proactively by developing a sharp sense of what
is cool, what appears natural, and how what hes doing is affecting
his value within his environment. His strength is social calibration.
He has learned to build value for himself in any situation, with
behaviours that draw positive responses. Rather than developing
blind spots to dismiss negative social feedback, he actually uses the
feedback in an artful manner to continually develop behaviours that
get better and better results.
His confidence comes from
continually positive social response, and so long as people are
reacting well to him he feels great.
On the other hand, the delusional confidence guy has blind spots
that work in his favour, and so he projects his psychological
certainty onto others regardless of their response and eventually
sucks them in. He believes that people who think too much are
assuming a lower value and diminishing themselves for needing to
try too hard. In fact, if he were to focus too much on calibrating
himself to others, it would force him to lower his blind spots and his
entire frame would collapse (because his sense of certainty is built
on certain blind spots). It would also make him feel reactive in
general. So instead of calibrating to others, his strength comes
from his ******* His strength is a phenomenally strong frame.
He has learnt to assume value in any situation, with behaviours
that project assertiveness and dominance. Rather than developing
blind spots that allow him to dismiss his fear of approaching
women, he will develop blind spots that allow him to dismiss failure
as being either impossible or as having no negative reflection on
him. His confidence comes from having intermittent success, and
then continually focusing on past successes to affirm his certainty
in his beliefs.When a man approaches a woman, there are
commonly two things that will attract her: When what a man is
doing is actually cool, and when what a man is doing he believes is
cool. Usually, things work out best when there is a balance
between the two.
So lets imagine a group of girls sitting in the corner table of a
restaurant. They are approached by two guys that night.The first
guy approaches, and senses that they arent interested in him. He
calibrates to the situation and changes up his approach, but still
finds that they arent receptive. He is well calibrated, but is also a
response junkie, and needs their positive feedback to feel
comfortable in the interaction. So because hes socially aware
enough to know that they arent being receptive, his sense of
acceptance decreases and he bows out.The second guy
approaches, and doesnt sense that they arent interested. He
always assumes attraction and is convinced that the girls like him
even when they dont. The girls arent that interested in him, but
because his sense of acceptance stays strong regardless has no
reason to leave. So within a half an hour of sticking around, the
girls eventually warm to his unshakeable confidence and he winds
up getting the girl that he wanted.
Now lets imagine a second group of girls sitting in the corner table
of another restaurant. They are also approached by two guys that
night.The first guy approaches, and senses that they arent
interested in him. He calibrates to the situation and changes up his
approach, and because he conveys social intelligence and doesnt

make them feel pressured, he winds up getting the girl that he

wants.Later, the second guy approaches, and doesnt sense their
lack of interest. He babbles on for a while, but because what hes
doing is just too far off the mark he comes across as being weird.
Although having a strong frame can impress some people, being
too far disconnected from the reality of social feedback can also be
psychotic. And because hes so convinced that what hes doing is
cool, he doesnt calibrate his approach and the girls eventually walk
off.Obviously, there are pros and cons for both guys.
But there is a third, less common type of guy who does better than
the guy who relies on his social calibration and the guy who relies
on his strong frame. That is the guy who has both.Some guys are
able to see past their blind spots and develop social awareness,
while at the same time being unfazed by negative social feedback.
They can be responsive to social feedback and adjust their
behaviours, without being emotionally dominated by it.
So they dont need a specific social response to feel confident, but
they dont need to be delusional to feel confident either. They can
try, but dont feel like any act of trying is diminishing or trying too
hard. They can let a bad response roll off of their backs, without
having to conjure rationalizations to do so.
They are
unencumbered, and yet socially aware at the same time.
Few people ever attain this level. And yet, it is an ideal for which
all people ought to strive.
BOOK IX PILLARS OF REALITY
In social dynamics, the first way to notice whether or not you are
feeling confident or anxious is to determine whether or not your
thoughts and perception are focused inside or outside of your head.
When we feel insecure, we will tend to focus inside of our heads
and try to logically micromanage our emotional reactions and the
reactions of other people.
But when feel that our status is assured, we will tend to focus
outside of our heads because we have no reason to micromanage,
and so our thoughts will be more emotionally in the moment and
pure.Its like the sports team thats being dominated and
scrambling to regain momentum the more that they scramble the
more that they wind up getting dominated. But if they regain
composure and just play their own game, then they will regain
control.The irony here is that being preoccupied with trying to
affect the way that people see us is exactly what winds up subcommunicating a lower value. When we are stuck in our heads
people can sense it, and it makes us seem inauthentic, needy, and
contrived.
Micromanagement causes all sorts of physiological caps. When a
guy is inside of his head, his eyes will not keep eye contact as
easily and they will avert themselves or blink a moment too long on
points where he is trying to act dominant. His voice will not be as
crisp and it will waver on points where it draws attention. His
movement will not be as fluid and he will hesitantly flinch as he
goes to touch people.When a guy is outside of his head, he will not
feel emotionally reactive to other people. He will feel as though
everything that he does will be accepted, and when its not it wont
faze him. He will be focused outside of his head, and the internal
dialogue that was micromanaging everything in his social
environment will be silent.
He will have a more natural voice, eye contact, and body language
in relation to others.He will converse more naturally,
authoritatively, and on point. And he will be more in touch with the
vibe of the environment because he has less emotional background
noise to distract and move him away from it.
When you are outside of your head, you may tend to experience:
-Comfort being in the moment.
-Comfort with detachment from social outcome.
-Comfort listening and being attentive and an organic part of the
interaction.
-Comfort taking up space, touching, and being touched.
-Comfort to tease and joke around.
-Comfort being blunt and honest about whatever is on your mind.
-Comfort to take advice from others and to make them feel good.
-Comfort in your own skin.
-Comfort in all environments.
-Comfort owning a situation and being the centre of attention.
-Comfort being laid back and taking things as they come.
-Comfort to treat everyone like good friends.
-Comfort being sexual.
-Comfort being open and letting your personality come out.
-Comfort to allow your emotions to guide you to say the best thing.
-Assumption that what you say will be accepted and add to the
vibe.
-Assumption that you are cool.
-Assumption that you are admired and selected.
-Assumption that you belong, and that everyone else is cool but
belongs a little less.

-Assumption that most girls are attracted, and if you find out about
it its not a big deal.
-Assumption that there is an abundance of people to meet and
connect with.
-Indifference to losing rapport with people.
-Indifference to approval.
And when you are inside your head, you may tend to experience:
-Feeling the need to self-monitor and view your self through the
eyes of others.
-Feeling so stuck in your own mind that you cant pay attention to
other people.
-Feeling that you need to fit in.
-Feeling that you need to impress and entertain.
-Feeling flustered by all of the things that you think you need to be
doing.
-Feeling that an interaction must work or you may not have
another chance.
-Feeling lack of deservedness, and that an attractive woman
couldnt be attracted to you.
-Fear that what you have to say isnt adding to the vibe of the
interaction.
-Fear that you are being judged.
-Fear that you are boring.
-Fear that you appear insincere.
-Fear of expressing passion, confidence, or sexuality.
-Fear of losing your composure because people won't like what they
see.
-Fear that you need to impose your personality onto people or they
wont like you.
-Fear that you need to entertain everyone or they wont like you.
-Fear that you are being judged for acting higher value than you
perceive yourself.
-Fear that you are being judged for approaching women.
-Fear of breaking rapport with other people.
-Fear of rejection or failure.
-Fear that if you accept feedback from other people that you will
lose status.
-Fear that people who compliment you are insincere.
-Fear that if a woman shows interest that she might be the only
one who likes you for a while and so you have to make sure it
works out.
If a guy tends to be focused outside of his head, it is often because
his reality is reinforced by internal pillars and so he has no need to
focus inside his head. And if he tends to focus inside his head, it is
often because his reality is reinforced by external pillars, and he
needs to focus internally because hes pre-occupied trying to make
people like him and rationalizing the times when they dont.
So what, then, are internal and external pillars?
To determine a criterion for how we should feel about ourselves, we
create reference points. These reference points act as our pillars
of reality, and serve as our chosen criteria to determine how we
should feel about ourselves and the world.
If a guys sense of reality is founded on the pillar of how other
people respond to him, then he will always be comparing him self
to others, and be at the mercy of their responses in order to feel
good. If someone calls him a loser, then hell think Oh no, Im a
loser, and his sense of acceptance will be diminished. If a girl
rejects him, then hell think Oh no, Im not good enough to get
girls, and his sense of acceptance will be diminished.
Hell be pushed back into his head, and his emotional state will be
shot. The reality of the other people will have become his reality,
and hell take on the characteristics of a loser by becoming
awkward and shy. He wont be able to socialize naturally until
someone is nice to him or until he shakes it off, and when someone
is nice to him and he becomes more dominant, hell be at the
mercy of their continued responses to keep to feeling and acting
that way.
Sometimes a guy who founds his reality on acceptance from others
will actually respond a better than the shy guys, because he is
super motivated to do well.
He picks up on ways to gain
admiration that are more proactive and creative than average, but
he has his downfalls because his neediness becomes tacky and
transparent over time.He will always need for the social energy to
be flowing in his direction. If another guy is dressed in a way that
gets attention, hell have to make fun of it. If another guy has a
girl with him, hell have to hit on her and try to get her attention.
If another guy is the center of attention, hell have to get the focus
away from him or at least talk to somebody else or leave the room.
And if hes in a monogamous relationship hell have trouble being
faithful, because he feeds on continual admiration from new girls.
A guy whose pillars of reality are too externalized will have to
create blind spots towards the external to rationalize when things
dont go his way. And as new facts inevitably arise to reveal his

rationalizations as being untrue, he will have to chase after new

rationalizations to protect his reality. Over time, the internal wiring
of his mind will become so criss-crossed, that his entire thinking
process will be filtered through layers upon layers of past
rationalizations.It is ironic, because the input channels that he
cauterized to avoid feeling bad are often the very same input
channels from which he could have learned to improve.
So perhaps he meets a person with great skill and expertise, and
realizing how much work it could take to replicate their level of
ability he is forced to recognize his own inadequacies. And instead
of focusing on the things that he could learn from them, he
continually downplays them by seeking out their flaws or unfair
advantages that he thinks he doesnt have himself.A guy who feels
inadequate will tend to have a talent for finding others that he can
portray as being beneath him. In this way, he can create artificial
reference points from which he can derive a sense of having a
higher relative value. He can rationalize, If he is South then I
must be North, so to speak.
This kind of guy is commonly referred to as a hater. His focus on
the negative and the unfair is a reflection of his belief in his own
limitations.
Rather than facing the complex nature of his
inadequacies, he finds comfort in focusing his frustration towards a
more comprehensible oversimplification for how he feels.It is like
the businessman who lacks a clear vision for the direction of his
company. He lacks a set or proactive habits to progressively grow
his business, and policies for what he will and will not accept. So
all day he sits in his office, dwelling on the various people who he
thinks are causing him grief, and reacting emotionally to everything
as it comes up.His mind is so caught up in the immediate reality of
people abusing him or taking his ideas that his energy for growing
his business winds up expended demeaning what he perceives as
his competition. He thinks that if he could vanquish them that all
of his problems would be solved, and he even derives occasional
satisfaction from the small victories that he gains by harassing
them. But meanwhile they continue to surpass him, by ignoring
him and progressing proactively over time.
Of course, some of the negative qualities he focuses on are
probably legitimate. But in the end its his own life that hes
wasting by dwelling on it. Like the confident guy who makes
people react well to him just by being positive and expecting it, his
bad attitude brings out the worst in people and becomes a selffulfilling prophecy. And what everyone knows about him, but what
he never stops to consider, is that his negative perception of other
people is a reflection of the way that he feels about him self. The
trouble with external pillars of reality is their unstable nature.
Because they are ultimately impermanent, the guy who relies on
them to feel good will be left with his reality exposed to blow
around like reeds in the wind.
Like the stock broker who loses all of his money and commits
suicide. Realistically, he was a smart guy who hit a string of bad
luck, and many people would have traded places with him even on
his worst day. But his reality was so founded in being successful,
that he couldnt step back from it.Or like the guy who became
obsessively depressed after his break up. Realistically, he was fine
before his relationship, and he should have known that hed be fine
in the future. But his reality was so founded on his relationship,
that all he could think about was how empty his life would be
without his girl.What these guys lacked was an internal sense of
reality that was not at the mercy of external events.
A guy whose pillars of reality are internal, on the other hand, has a
wealth of things that allow him to feel secure in adversity. His
mind is wired to interpret and respond to the world through the
context that these pillars support, and they are more a part of his
reality than the inevitable floods and droughts of his life.He trusts
in himself always to find a way to get by, knows that he isnt in any
real danger whether people like him or not. He knows that even if
other people dont see his best qualities that those qualities do
indeed exist. He does not delegate his concept of what is a worthy
existence to society, and determines his entitlement by a criterion
that is his own. And he believes that as a human being his life has
inherent value, regardless of whether others acknowledge it or not.
He thinks for himself, and knows that people of status, while
charismatic, are fallible just like him. He respects and even learns
from them, but knows that they have their own insecurities and
that theyre presenting an image like everyone else. So while other
people may view them as being cut from a different cloth, he never
fully buys into the frame of being beneath them or anyone.
Beyond that, he might also have some fairly stable external pillars,
such as the many people who already like him (as opposed to one
specific person), the social skills that will make people like him in
the future, and the superficial things like possessions and skills and
appearance that he appreciates while not needing in order to feel
good.Because like a building with several pillars, so long as they

are not the key pillars that stabilize the entire construct, their
impermanence can be enjoyed so long as they are not crucially
needed.
And with internal pillars in place, a guy can truly
appreciate the external pillars, without the perpetual fear of loss.
At the same time, if a guys sense of reality is determined too
internally, then there can be problems as well. Because while he
might always feel secure, he may also feel unmotivated and
uninspired to achieve anything because he feels fine no matter
what.Like the guy who understands that its all a game and never
feels beneath anyone, but who takes it too far. He thinks he has it
all figured out, but deep down he feels an incongruence and
bitterness for never having done anything that does himself justice.
There needs to be a balance between the two.
And beyond that, there needs to be a belief in the inherent value of
actual results as being beyond the acknowledgement of others or
as they say, Doing it for your self.Most people have pillars of
reality that are both internally and externally founded.
And
likewise, most people have times when they are more internal and
times when they are more external. The question is whether or not
the person has found the right balance.Both aspects of our
psychology exist for good reason, and the strongest structure is
founded upon moderation not excess. Of course, few people can
ever be perfect with this. But truly, perfection is not an ideal that
is ever attained, but an ideal that is striven for by continually
improving and doing as best is as possible at the time.
BOOK X ATTRIBUTION AND STATE
-focus and conditioning
-randy, geoff, woody description
-importance of positivity
-more on the THEME of ATTRIBUTION, as throughout the entire
chapter
To lead a woman, you must first be able to lead yourself.We are all
responsible for our own states of mind.A guy who is internally
strong attributes himself as being responsible for his state of mind.
A guy who is internally weak attributes the world as being
responsible for making him feel all sorts of different things.The way
that we feel internally will project outwards and have an affect on
the people around us.Moods are infectious, and if you want people
to be in a good mood around you then the way to do that is to be
in a good mood yourself.
If being centered comes from having a balanced sense of reality,
then being positive comes from conditioning yourself to feel that
way in your every day life. So lets look at how we condition
ourselves.
As adaptive beings, we condition ourselves to our circumstances by
learning to access our most important states of mind. The more
often that we access a particular state, the more track is laid down
to strengthen our mental pathways to it, and the more easily we
can access the state again.Over time, the states of mind that we
access the most often will become habituated. They may or may
not feel good, but they feel familiar. So we become accustomed,
and to some extent addicted, to our most familiar states of mind.
Our minds are wired so that many of our thought patterns loop.
So if were upset, our thoughts might loop on the stream of, I feel
really bad. Why? Because of events x,y,z. And because of those,
probably even more things will happen to make me feel even
worse. Wow, that sucks. I feel really bad. Why? Because of
x,y,zPeople will road rage for example, might be accustomed to
being angry and manifest it by putting themselves into situations
where they can get mad. Logically, they know that they that they
can't control everyone elses driving. But emotionally they are
familiar with the state of anger, so they will tail people and yell at
them to get out of the way, knowing full well that when they pull
up to tail the next car that it will be exactly the same.
Workaholics can be the same. Theyre always in a rush, and
somehow always have a never ending workload on their plate that
must be attended to now! Likewise, couples in rocky drama filled
relationships. They always seem to be able to find something to
bicker about. And when finally their relationship starts to go
smoothly for a while, they wind up breaking up because they don't
get their fix of drama from it anymore.Negative people will always
have something to complain about to backwards rationalize how
they feel. Over and over, their conversations will come back to
topics that reflect their inner state. They will tend to talk about
their problems and the problems that they see in others, and
continually gossip about all the people that they think are bothering
them.
What they misunderstand is the causality or sequence of the
events. First, they have a tendency to fall back into a familiar
state, and when they do they will seek out ways to rationalize how
they feel. And second, because memory is state access dependent,
they will be more likely to access the old memories that they felt
when they were in that same state.They believe that there was

something external that made them feel that way, when in fact
they were using the thing that frustrated them in the past in order
to keep themselves feeling that way.One of the most common
states that people become addicted to is depression. They get
caught in the loop of feeling depressed by their situation, which
leads to apathy and inaction, which gives them a justification to
feel even worse.
Some people will become depressed as a way of numbing
themselves from feeling helpless or abused.
Depression,
particularly, can work as a thought looping pattern that drives
emotions in a downward spiral to a point where they are numb and
thus re-stabilized.Dwelling on problems can be a way of disavowing
responsibility for them. Cases of clinical mental illness aside,
depression can be used as an excuse to disavow accountability.
Life can feel much easier when something is not your fault.
A person with a little kid mentality will dwell on why it isnt fair
that they didnt get the outcome that they feel that they deserved.
In doing so, theyll put themselves through an array of emotions in
order to avoid dealing with the emotions that come with
accountability.Our upbringing can nurture our confidence as well as
indoctrinate us with beliefs that hold us back. Many of us were
raised to believe that if we did our best that things would always
work out. And in an unfair world it can be difficult to reconcile the
beliefs of our upbringing to the reality that we are thrown into. It
can be tempting to emotionally resist a situation and to get caught
up in dwelling on whats fair, instead of working to take progressive
action within the parameters of the given circumstance.
But to be caught up in whats fair is a little kid mentality. To let
that part of yourself go means to accept that not everything can be
controlled, and yet at the same time, to accept responsibility for
your outcomes. You cannot control the situation or attributes that
you were born into. But no matter who you are, there is someone
out there who started in a worse situation than you thats outgaming you.When a person requires permanence and certainty to
feel comfortable, they are setting themselves up for failure and
bitterness. They might feel that it is unfair that they cant meet a
permanent girlfriend right now. They complain about not being
able to find quality women, and that they cant trust girls not to
cheat or break up with them. But the man who looks for the
qualities in a woman that he can fall in love with is different from
the man who looks for the qualities in a woman that he can control.
This is a default pattern of weakness of men who dont want to
admit to themselves that their girlfriends have more options than
they do if the relationship fails. And what they dont admit to
themselves is that if they had those options themselves, then those
things would be the last on their minds. And their only reason for
seeking permanence so desperately was because they dont feel
secure to find another girl if their relationships were to fail.
It is easy to blame this on women. And for a born loser, there is
always something that they can blame. But in the end, our
emotional states are our own responsibility. Our capacity to be
internally adaptive allows us the ability to transcend external
circumstance.A guy who believes himself to be at the cause of his
life will look at the choices that lead him to where he is in the
present and look at how he can improve it in the future. He
believes that the world responds to him, so if he doesnt like it,
then he can do something to change it. The guy who believes
himself to be at the effect doesnt do anything about it, and instead
looks to attribute the problem to something outside of him self so
that he doesnt have to feel any bad emotions.
The proactive guy believes that he is responsible and in control of
his own state of mind.
The reactive guy blames external
circumstances.
There is an entirely different thought process for people who do
what they want, as opposed to people who hesitate. People who do
well will see a situation and automatically focus on how to handle
it. Or they may not focus at all, and just do it. People who
hesitate see a situation, and allow their focus to be exhausted by
thinking about everything that could go wrong and how bad that
might feel.While the guy who worries about how people will think of
him just sits there, there is another guy who couldnt care less
because hes more in touch with his instincts and is just having fun.
He sees what he wants and immediately just goes in and takes it.
Hes being playful and isnt weird about it like the other creepy
guys who make the girl feel like its a big deal if she doesnt react
the right way. He is congruent to it, and whether or not the girl is
receptive to it, she can tell that thats just the way that he is. So
she giggles, and even if she rejects him, on some level she finds
those qualities attractive.
The guy who hesitates cant do that. Hes thinking of it as a
situation, instead of just socializing with women as a part of who
he is.
Hes thinking about how he could possibly avoid the
situation, or how he could handle the situation if he could just work

up the nerve.
Half of his mental energy is focused on the
downside, and so half of his cognitive capacity is diminished.At
some point in his life, the reactive guy made a decision that he was
not in control of his circumstances, and that he would do whatever
was necessary to avoid bad emotions. He does not know that he
made this choice. But he did.So he does not socialize well with
women. He knows that he will base how he feels about himself by
how they react to him, and he will only approach if he is assured
that it will feel good.
BOOK X STRONG BEHAVIOUR PATTERNS
Preface with beliefs, and change weak behaviours to be prefaced
with beliefs, then include mini prefaces with dashed-lists of the
exact behaviours.
BOOK X WEAK BEHAVIOUR PATTERNS
Thought patterns and behaviour patterns have a relationship that is
symbiotic.Your thought patterns are always sub-communicated by
your behaviours, even in the most subtle ways. Whether you feel
weak or strong, your behaviours will flow naturally from that state.
Women are sensitive to this sub-communication, and will gauge
your value based on your behaviours as well as how other people
respond to you, or how she feels that they would respond to you.
You can consciously take control of your behaviours in order to
convey value.
In doing so, social feedback towards you will
improve. And with improved social feedback, the strong thought
patterns that you endeavour to internalize will come to match your
experience and become your reality over time.
In social dynamics, not doing the wrong things is just as important
as doing the right ones. Among the worst social errors that a
person can make to lower their value is to qualify them selves.
When you qualify yourself, you are trying to logically convince
other people to see your value, but instead create the opposite
effect by inadvertently polluting the vibe of the interaction with
your insecurities.There are identifiable patterns of behaviour that
are commonly indicative of people qualifying themselves. Looking
at these behaviours is a thought exercise that helps us to examine
our own behaviours. But to get caught up in them, can lead to an
over-analysis that will do more harm than good. Because when
you feel natural, natural behaviour will be automatic. And when
you feel analytical, natural behaviour will come awkwardly.
A caveat emptor is that behaviour is not a digital science, and if
someone is congruent, they could have many weak behaviour
patterns and have no problems at all. The general rule of thumb is
that whatever is done from a position of emotional neediness will
appear uncool. And likewise, a behaviour that is typically needy
can be cool, as long as it is done from a position of power. The
sub-communication behind behaviours has more to do with the
emotions that are behind them than the behaviour itself.
Look at other people in social situations to understand these things.
Observe these distinctions for yourself. A person who tries to just
copy the mannerisms from the book without understanding them
risks looking robotic. As a rule, if you feel reactive when you
exhibit a typically weak behaviour pattern, you probably are being
reactive. And in general, if you feel fine, then you can often break
the rules. It is a matter of common sense.There are four principle
ways that guys will convey lower value. They are conveying
nervousness, conveying neediness, trying too hard to gain
approval, and trying too hard to convey value.
CONVEYING NERVOUSNESS
If you feel too much nervous energy, you might feel your heart
pounding, your palms sweating, and your mouth drying up. You
will tend to discharge nervous energy through a variety of weak
behaviour patterns.
-Talking too fast. This can make you appear as though you believe
that if you just says one more thing, that you will gain acceptance.
-Moving your hands around in a weird and over-animated way.
This can make you appear as though you desperately need
attention. Being animated isnt bad. Being animated from a place
of discomfort is. If you find yourself flailing your arms to discharge
nervous energy you would be better off just keeping them at you
sides.
-Pacing back and forth.
-Fidgeting.
-Rabbiting around in conversation. Jumping from topic to topic,
frantically trying to keep the conversation going.
-Confined, closed umbrella body language.
-Standing with your legs sewn together. This can make you appear
as though you fear that you arent entitled to comfortably take up
space.
-Not sitting in a way that is comfortable
-Holding your shoulders with tension.
-Using a cracking, feeble voice.
-Mumbling.
-Freezing up, holding posture statically, or even not blinking.

CONVEYING NEEDINESS
If you feel needy, you will tend to be unnaturally eager to have
rapport with others. You might believe that you are being friendly,
when in fact, you are being overly friendly. It can be seen in the
way that you hold yourself, the way that you respond when people
talk to you, and in the way that girls walk away from you.
-Leaning in, or hen pecking. Appearing as though you are too
eager in conversation. If you find yourself too eager, you would be
better to just lay back, and allow people to lean into you. Almost
all guys will tend to lean in unnaturally. You will be fine if you lean
in normally, but not unnaturally. Even if youre tall, or in a venue
with loud music.
-Snapping to attention when someone speaks. Snapping your head
or body around whenever someone speaks or comes up along side
you can appear too eager and reactive. Its fine if you turn your
head normally, but if you are unnaturally eager it will appear
submissive. Slow down and take your time. Feel comfortable
finishing your own sentences before jumping onto someone elses
thread, and pause to allow people to wait for your answers if you
feel inclined.
-Eagerly nodding your head or constantly raising your eyebrows to
acknowledge every single thing that the other person is saying.
Being friendly is not the same as being a yes-man. If you feel
more like the latter, then instead of always saying Yeah, yeah,
yeah, awesome! try pausing and saying Cool, or Sounds good,
or Makes sense.
-Going too far out of your way to hear what the other person is
saying. If you cant hear the other person (in venues with loud
music, for example), and you keep saying What? over and over,
you can convey too much need to have rapport. Rather than
asking over and over, you could just jump to another
conversational topic and use the opportunity to appear less needy
rather than more. Or, you could reframe it authoritatively as if the
other person is entertaining you, by saying with a strong tonality,
Please repeat that. I want to hear what youre saying.
-Being too willing to reply to everything with well thought out
answers, even to nonsense. So if someone were to ask you to
qualify yourself to them with something like Why are you asking
me this? its not always necessary to give a well thought out
answer. You could just say ...I'm talking, as if the other person
isnt making sense, and then keep going as if you didn't give it
much thought.
Even more powerful can be to just ignore
conversational threads that you arent inclined to respond to.
-Remembering too many details from past conversations. If you
remember too much, it can sub-communicate to the other person
that you viewed them as having a higher value than you. If the
conversation came to a point where the person had done
something that impressed you, then that is fine. But if it was just
another encounter, and the only reason that you remembered it
was because the person was particularly attractive, then you can
wind up sub-communicating that it meant more to you than it did
to them.
-Getting sucked into traps of rapport seeking. Sometimes, youll
find yourself talking to someone, hoping that theyll be impressed.
And if things dont go well, you may be instinctively inclined to keep
talking and talking until you feel like theyre impressed. But the
more you talk, the less theyll be impressed. If you find yourself
doing that, just stop.
-Waiting for people who arent coming back. If a girl in a club says,
I have to go to the bathroom, it often means that she isnt
coming back. Even if she does, and youre waiting like a puppy
dog, your value will be lowered. It is better is to be chatting with
someone else, and have her come back and find you having fun.
There is no reason that you can't always re-initiate the
conversation later. Only if you have reason to believe that she is
serious, or if she leaves you with one of her belongings, should you
consider waiting.
-Always trailing instead of leading. If you always follow somebody,
then you can create a dynamic where they expect that you will
always follow, and they will take you for granted. If you are
walking somewhere with a girl, and she wanders away from your
side, don't chase her unless you believe that she won't come back.
If you dont believe that she will come back, you can go and get her
because you have nothing to lose. But if she'll probably follow,
then just do your own thing and be secure that she'll come back.
However, if a girl is obviously in your frame and wants to introduce
you to her friends or drag you somewhere private, that is not a
problem at all.
-Being unaware of needy body language. If a persons body
language hasnt yet conveyed an interest in having rapport with
you, and your body language is more interested than theirs, then
you have created a value disparity in their favour. The direction
that you point your feet is an indicator of where you are most

focused. If a person has not shown interest in gaining rapport with

you, you can turn away or even withdraw. As you continue talking,
you can say something that conveys value and hooks their interest.
Then they will re-adjust their body in order to accommodate yours.
-Chasing when people withdraw. If a person walks away from you,
and you are lured to chase them, you will drive them to pull away
even further. If you say Where are you going? or Come back!
they will be even more likely to continue walking off, because you
will have slotted yourself with all the uninteresting guys have done
the same thing. Instead of chasing, you can project your voice
with more volume, and continue talking as they walk away until
something hooks their attention (usually humour). As you yell, you
will see the girl scanning you to see if youll chase. If she senses
that you wont, she will turn around and walk right back. If you
make it seem as though you aren't even aware that they're walking
away, it will appear as though you are not the kind of person who
people walk away from and you will have re-adjusted the value
disparity. If you do decide to chase, you must get her laughing or
hook her attention quickly to recover the value disparity.
-Giving more attention to someone you dont know than to your
friends. If you are talking to someone and your friend arrives,
most guys will just frantically nod at their friend and keep trying to
talk to the other person. If you dont give your friend attention by
turning in their direction, then you will appear unnaturally
desperate to gain rapport with the person youre talking to.
Instead, greet and possibly introduce your friend into the
conversation. The same goes for frantically turning off your cell
phone if it rings. However you choose to handle distractions is fine,
but when you do it in a way where it is obvious that you are scared
of losing the conversation, you convey neediness. Use distractions
as an opportunity to show that you are comfortable with yourself,
and the conversation.
-Reconfirming plans over and over.
If you make plans and
repeatedly reconfirm by saying, So yeah, were definitely on for
Thursday, right? then you can sub-communicate that people have
broken plans with you in the past. Instead, be a guy who makes
plans all the time and who wouldnt have to reconfirm.
TRYING TOO HARD TO GAIN ACCEPTANCE
Conversations have natural rhythms of give and takea relation
between how much effort each party is putting into continuing the
interaction. Many of the mannerisms that we take for granted are
actually a part of that give and take. Laughter, for example, is not
only a stress relief mechanism, but also a social mechanism that
indicates that a group is vibing well. When one person is putting
forward more effort than the other to maintain the interaction two
things begin to happen simultaneouslytheir feeling of acceptance
drops and their desperation to restore the vibe and regain their
acceptance rises. So to try to regain acceptance, they will try to
force the give and take in a way that is unnatural and trying too
hard.
-Laughing at your own jokes. If you laugh at your own jokes, you
are sub-communicating that you arent confident that other people
will fulfill their end of the conversational give and take. It is the
same when someone says something that is funny, but the vibe
just isn't there-- you may find yourself saying "That was funny,"
even though you didn't laugh. In that case, you were verbalizing
the social give and take. And likewise, sometimes a person starts
telling a story or a joke, and the group starts laughing before the
delivery of the punch line. The person delivering the joke says,
Why are you laughing? I haven't even finished the joke yet?! and
unexplainably they laugh even more at that. When the office boss
tells a joke, everyone laughs. But when someone lower on the
chain tells it, nobody laughs unless the humour is air-tight. So to
fill in the perceived gap of social give and take, they find
themselves laughing at their own joke. If you find yourself doing
that, just stop. Allow a comedic moment for others to laugh so you
can laugh with them. By laughing too soon, you allow for a relief of
the tension in the vibe, and nobody winds up laughing. If you wait
even 10 or 15 seconds, you will usually get a reaction. If nobody
laughs, and you dont acknowledge it, then usually nobody will
notice that you were trying to make them laugh in the first place.
-Saying "right" or "you know" after everything that you say. Doing
so can convey need for approval. You are not allowing for the
other person to acknowledge what you're saying on their own.
-Using space fillers like ummm, like, sooo, yeeeah. Doing
so can convey too much eagerness to hold attention.
-Trying too hard for verbal acknowledgement. If a person is not
initially
responsive,
people
may
try
to
force
verbal
acknowledgement to make them comfortable. They might say, So
yeah, that was funny, huh?, or, Pretty interesting, huh? instead
of just allowing the other person to say it themselves. A guy trying
to talk to a girl might lose value by engaging with something good
like, I need a female opinion but when hes not acknowledged

following up with, Andummm you guys are females so I

thought that you guys would be good people to ask. Since he isnt
getting nods at I need a female opinion, he is trying to get nods
at the fact that they are females. Instead, just barrel through as if
you were acknowledged, and keep the conversational content tight
until something hooks. Dont repeat or try to reframe until it
hooks. Just keep moving forward until something does. If you
want a reaction, you could tell her authoritatively what you are
specifically looking for, by saying, What is your perspective on
that?
-Repetitively using the same type of humour after it stops working.
A guy might try to tease a girl or tell stories or playfully tickle her.
But as soon as the girl realizes that its not spontaneous, and that
hes trying to get a reaction, it appears as though hes hitting a
one-note piano. And as soon as the girl senses that you are trying
to get her reaction, the humour stops working. Instead, switch up
the type of humour.
Make it unpredictable, and dont be
predictably unpredictable.
TRYING TOO HARD TO CONVEY VALUE
The act of trying to logically convince someone to like you will
decrease their emotional response to you. Socially, it is amongst
the worst things that you can do. The rule of thumb is that if you
can interest someone by using powerful social skills to create a
great vibe, then the other person will start asking questions to try
to gain rapport with you. The process will create a role reversal
where they want to know more. But if you always try to impress
someone by offering it eagerly, then people will be repelled.
-Name dropping, status dropping, and being too eager to offer up
your verbal resume.
-Taking too many sentences to state an idea that could have been
stated in less. If you talk too much, it can convey a scattered
mind. Oftentimes, if you allow a person to think in order to process
what was said, the idea will seem more profound because the
articulation was clever and poetic and allowed the realization to
come from within.
-Trying too hard to reinitiate conversational threads that were cut
off. This is very typical behaviour when someone was hoping that
their thread would impress the other person, and became
frustrated that it was cut off. If the thread was interesting, the
other person usually would have reinitiated it by saying, What was
that you were saying before? If a thread is cut off, try either
waiting for the other person to reinitiate it, or jumping to another
topic and deciding whether or not you want to return to the original
thread at a later point. Or, reinitiate the thread with a different
beginning to the sentence, and they will never notice.
But
generally, it is better to be less anxious and to just let go of the
idea. Consider that if the thread was not reinitiated by the other
person, it is possible that it may not have been that interesting
anyway.
-Overcompensating for insecurities. Under social pressure, people
will often immediately think about their insecurities. The social
pressure will tend to push their insecurities to the surface. It is like
a tall girl, who meets a shorter guy and immediately says that her
shoes are making her taller tonight. And in the same way, if you
have a low status job, you might say something like People are so
commercialistic. They're obsessed with money. What's important
is being happy with your life. Meanwhile, the other person wasnt
asking for your philosophy on lifethey were just curious about
your occupation. Other people are probably comfortable with your
job. Are you? It is like how a bald guy will make jokes about how
Bald men are sexy. Theyre trying to make light of it to cover
their insecurities. In fact, they had no need to bring it up at all. By
holding the stronger frame, they could have ignored it and made it
as if it didn't exista non factor. If the issue doesn't exist to you,
it won't to other people.
-Overcompensating for failures. When a person falls short of how
they want another person to perceive them, they will often try to
compensate with a verbal cue to fill in the gap. Theyll say things
like, I'm tired, or I wasnt that into it. If I wanted to I could
have. Doing so only communicates that you are dwelling on what
the other person thinks about you. If you say I have better
clothes at home, or I haven't had a chance to clean myself up
yet, the other person won't think Wow. I bet if he'd had those
clothes he was just talking about, he'd be pretty money!" They will
only perceive that you are insecure.
-Trying too hard to be unimpressed. When a guy feels insecure
because someone is making him feel outmatched, he will often
overcompensate by making a big deal of how unimpressed he is.
He might say how easily he could do what the other person does,
how unattractive they are, or how hes done better than they have.
But coincidentally, his choice to bring it up in conversation just
happens to be exactly when he feels insecure. He anticipates that
the other person probably wouldnt like him, so in his own mind he

pre-emptively downplays the other person to make himself feel

better and maintain his feeling of control.
-Responding to criticism with lengthy excuses. Some guys will take
criticism poorly, and will make themselves look insecure by trying
too hard to explain themselves. If someone criticizes you, an easy
option is to pause and nod and say Cool, or Makes sense. To
control the frame further, you could tease them on what they said
in a playfully misinterpreted way, and then repeat No, really, that
does make sense though. Thanks. That way, the person will feel
like you listened to them, and that you were not putting up walls of
arrogance. But, you will have still owned the frame and gotten a
laugh out of it.
-Trying too hard to demonstrate detective skills. When a person is
negative and guarded, they might feel paranoid that other people
are trying to manipulate them and lower their value. They feel a
need to verbalize their suspicions because if their perceived fears
were realized, it would lower their value. So to qualify themselves,
they state their fear to prove that at least they are clever. A guy
might say, I know that you wont show up for our date! Or, an
insecure girl might say, I know that was a pickup line. Dont you
have a better one? A guy who normally doesnt get stood up
wouldnt feel the need to prove how clever he is. Nor would a
confident girl anticipate that a guy was trying to manipulate her
just because he came over to chatrather she might believe that
he likes her and is curious to see where it might lead.
BOOK XI SOCIAL VIBING AND CALIBRATION
Instead of qualifying yourself, a more proactive way of meeting
people is to create a good vibe around yourself, so that they will
want to get to know you.Your vibe is the emotional impact that
you have on the people around you. People, and particularly
women, are attracted to people who put out a positive vibe.The
vibe that you project will tend to be a result of the way that your
mind is wired. Your thoughts are processed through emotional
filters, and the behaviours that you manifest will infect the social
atmosphere with a positive, cool, confident, fun, negative, or even
creepy vibe. As a result, the vibe of an interaction will be
saturated with a particular emotion, and that will tend to determine
whether or not people want to be there.
Social vibing is when we interact with each other, not just for
functional reasons, but to enjoy each others company and mutual
acceptance.
We do it as a low-key way of recharging our
batteries. Vibing can include anything from joking around, to
telling stories, to discussing interesting topics, to rough and
tumbling around, to breaking rapport with each other in a playful
way that demonstrates personality and reinforces the bond.
When friends say Lets go out for a drink, they arent convening
to discuss and resolve a particular issue. That would be closer to
the structured office meeting that they had to endure earlier in the
day. Rather, they hang out for the enjoyment of it, both from the
validation they get from being around people who are worth their
time, and from the positive emotions that they get from the
interaction itself.Lets think about the essence of being a nerd.
What activities do we think of when we think of nerds? Video
games, fantasy role playing games, internet chat rooms, and
science projects. Why is it that these activities are stereotyped as
being nerdy?People who lack social confidence will oftentimes try to
formalize their interactions in some way or other. What nerdactivities have in common is that they can act as social crutches
that allow vibing to occur in a structured way, because the activity
is doing the work for them.
Its like the classic ninth grade study date, where the awkward
young couple buries their noses in their books, emerging only when
one or the other can think of something to say. And when the
conversation depletes, they go back to their books to keep a level
of comfort until they can think of what to say next.Why does vibing
sub-communicate a high social value?
When a guy is stuck in the back of his mind, hes too focused on
micromanaging to take notice of the vibe and play with it. But
when a guy is confident and focused outside of his head, hell tend
to be aware of the vibe and be an organic part of it.Many guys
would have a hard time getting their new boss to laugh at an
important interview. And most guys would find it impossible to get
an officer laughing if they were under arrest. When a guy can vibe
with people in spite of social pressure, it sub-communicates a high
value because it implies that he is completely comfortable with the
situation and his social value in relation to the group.
Since most people are drawn towards good emotions, a guy who
vibes well will have value in almost any situation. And with people
laughing and showing interest, they visibly offer their
encouragement, acceptance, and social proof.
For that reason social skills are fascinating, in that they can give a
person external value, while being completely attributable to their

internal identity unlike the superficial things like wealth or looks

or other skills which a guy may not attribute as being a part of who
he is.So why do so many guys have trouble vibing?
The reason isnt that they have nothing to talk about their wealth
of life experience is an infinite conversational resource. Rather, its
because they have a filter of insecurity that makes them feel like
what they have to say wont add to the vibe.If a guy perceives that
he has a higher value than the people around him, then hell
naturally say whatever comes into his mind. But if he perceives
that the people around him have a higher value than he does, then
he may feel like nothing he says is cool enough to warrant their
attention.Social pressure tends to bring peoples insecurities to the
surface.
And without enough confidence, social pressure will
paralyze peoples social intelligence and push their focus back into
their heads.
Some people will react to their insecurities by forcing unsolicited
advice down the throats of everyone around them, based on
whatever topics are brought up in conversation. And other people
will jump on every opportunity to show how whatever comes up in
conversation has a correlation to their own life, and then use that
as a window to qualify themselves. And others still will interpret
conversational threads as tests of their intelligence, and respond in
ways that qualify their intelligence to the people around them.So
for example, a guys friend might say, I just bought this jacket.
Pretty cool, huh?If the guy is secure with him self then he might
respond with, Yeah, nice jacket. It looks good on you.And really,
theres nothing particularly great about his answer. But theres
nothing insecure about it either. So its a good answer. What
many guys trying to learn about social dynamics dont realize is
that cool is a subtle thing, and they dont always need to be
controlling the frame to be cool.
So on the other hand, if a guy is insecure, then he might want to
impose himself into the situation by saying, How much did you pay
for it? I could find you the same jacket for much cheaper I bet.
You know how to wash that thing right? Here, let me show you.Or
he might be too eager to prove himself and say something like, I
saw a jacket like that in Italy. You know, I was there last winter,
and I made so much money. I was the man over there. I was
living the high life.And going further, what if the guys friend were
to say Guess what I paid for this jacket?
The secure guy might just say, Its pretty nice man. I dont know,
but it looks expensive. Or he might just guess something high to
indulge the guy, because he understands that the conversation is
rhetorical and that they were just creating a vibe. He understands
that the social interaction is not always a means to an end, but
rather is an end in itself.The insecure guy, on the other hand,
might instead interpret the conversation as a test of his
intelligence. He might think to himself, Well, if he got a great deal
then it must be cheap. Ill guess something low, so he can see that
Im perceptive. So he replies with, Id say about fourty bucks.
And when his friend tells him that it was sixty dollars, he says, Oh
yeah, umm sixty. Still pretty good. So the excitement falls flat,
the vibe drops, and the conversation stalls out.
Social calibration is awareness of the social energy that is going
on around you, understanding how what youre doing affects that
social energy, and ability to shift and synchronize your behaviours
to achieve your desired social outcome.
A guy with strong calibration understands that what they do and
say represents them. They understand how to convey ideas and
have them effectively register with other people. And internally,
they have a sense for where they stand in relation to:
-The value that they have already established within the group.
-The things that the group already knows and presupposes about
them.
-The other peoples model of the world and their social
environment.
-The current emotional state and thought loops of the other people.
-The emotional effect that they are creating in real time.
-ADD: RECOGNITION OF AUTOPILOT RESPONSES
Guys who are uncalibrated will tend to make social errors stemming
from their misunderstanding of the above.So for example, a guy
might think that when he first meets someone that if he talks about
negative topics or his insecurities that hes demonstrating
confidence by just being himself. He might even be imitating other
confident guys that he thinks he saw doing the same thing. But
what he doesnt want to understand is that the other guys had
probably already conveyed other parts of their personality before
they acted like that.
And the same problem can happen when hes trying to flirt. He
might know that teasing and touch can be flirtatious and amplify a
lesser initial attraction thats already there. But if his value isnt
already established in the girls eyes, then she finds herself in a
situation where this uncool guy is teasing her and touching her. So

instead of it being something that amplifies her attraction, it

becomes something that amplifies her discomfort and closes her
off.Are you aware of the energy of a room? Can you sense the
difference between needy and comfortable energy? Can you feel
the difference in male or female energy? Can you recognize the
shift in energy as a girl comes into a room thats full of guys, or
vice versa? Can you tell who is controlling the energy? Can you
see how people react differently around different energy? Can you
feel how something adds to the energy or takes away from it? Can
you look at a group and tell whether or not the energy is cool or
uncool? Can you feel what is cool and uncool, in general? Can you
feel when the vibe has been there long enough and its ready to
change?
Calibration includes all of these things, and calibration includes
when to chill out and stop calibrating, which is most of the
time.Autopilot responses recognizing peoples autopilots.. not
saying things that trigger bad autopilots.. when you talk to enough
people, you begin to see the patterns.. most people say the same
things all the time.. once youve heard it all, you know almost
always know what everyone is thinking.
BOOK XII ANALYTICAL AND EMOTIONAL STATES OF MIND
There is a polarity between the logical and emotional sides our
minds.Analytical/logical states of mind actually suppress emotions.
And emotions, likewise, suppress logical thought. When we get
more emotional, we become less logical. And when we are logical,
we become less emotional.
Emotion clouds judgement, and
judgement clouds fun.When a guy works at an analytical job all
day, it is common that he will condition himself to thrive in an
analytical state of mind for hours on end. In the process, he
becomes accustomed to focusing inside of his own head, and less
accustomed to high levels of external stimulation.
Some guys will respond by learning to work hard and play hard.
But many others will respond by developing personalities that are
dry and uptight.In a social setting, theyll feel stuck in the back of
their minds and separated from whats going on outside of them
selves. Theyll feel a bit weird amidst the stimulation of the social
energy the chatter and the yelling and the music thats going on
around them. So theyll be out of synch with the energy levels of
the other people, and their interaction will be a little off because
theyre filtering it through analyses. Theyll feel uncomfortable
having attention drawn towards them, and theyll feel awkward
trying to joke around or think of things to say because they arent
accustomed to being in a social state.
All of this will convey undesirable qualities about them. Analytical
states of mind tend to suppress sexuality, and for that reason,
people who are too analytical in a social setting can be perceived as
non-sexual beings.Thought of analytically, sex could be viewed as
absurd and unappealing and possibly risky behaviour.
But
emotionally, sex is thought of as natural and erotic and extremely
desirable. Our sexuality is based around our emotional core.
People who are more in touch with their emotional side may not
possess any more authentic sexual currency or be more worthy of
reproduction than their analytical counterparts. But their lack of
self awareness gives them a stronger connection to their sexuality,
and that sexual aura makes them much more appealing.To the
many successful guys who take an analytical approach to life, this
can feel very castrating.
Their cooler friends might tell them, Man, just be cool. Chill out.
Just be yourself and have fun. But they cant wrap their heads
around the meaning of it, because theyre already being
themselves (a certain part, at least), and theyre already confident
in the other aspects of their lives. They might try to relax and tell
themselves to feel more confident as their friends suggest, but it
doesnt change a thing.When their friends are telling them to just
be cool and that things will come naturally, what theyre trying to
tell them is to stop analyzing everything and micromanaging how
other people perceive them. Theyre telling them to become a part
of the interaction and to enjoy it for what it is.
Often, the guys who are too analytical have addicted themselves to
logical states as a way of suppressing their unstable emotions.
Their thought patterns are troubled by filters of insecurity, and if
they slow down or feel their emotions then thought loops that
stress them out will start to run amuck inside their minds.Theyve
become accustomed to being in that state, and they need the
structure that it provides to stay in their comfort zone. Similar to
the negative guy who always brings his conversations back to
issues or people he thinks are bothering him, the analytical guy will
continually turn his conversations to logical topics so that he can
feel comfortable. It is a reflection of his internal state.
There is a time and a place for everything. When you first meet
someone, you are both screening, whether you realize it or not.

You dont know whether you want to talk to each other briefly or to
hang out for a while longer.
The casual banter at the beginning of an interaction is what
demonstrates to people that you are really in the conversation and
not using them to pull yourself up. It shows them that you can
socialize properly, that you are probably a link to other interesting
people, and that youre someone that theyd want to get to know
more.In a social setting, the people are there to have a good time.
The value in the situation is having fun and meeting cool people,
and the women are screening the men to see what emotions they
can get by being around them.The way that you first interact with a
girl her is preview of how shell feel being around you over a longer
period of time whether for that night or for her whole life. If you
cant vibe with her, then shell usually screen you out. So its not
the time to be too analytical or to try to impress anyone. If you
can vibe well, then people will assume that you have other things
going for you, and the girls will naturally respond.
Most guys will try to engage women with boring, interview-like
topics that wont hook their attention. Theyll do what the other
guys do pressure the girl when the vibe isnt there, show too
much interest despite not knowing anything about her, try too hard
to get to know her as an excuse for why theyre interested, and
come from a place of lower value where sex would mean more to
them than it would to her.
A guy who does better will tend to be more confident, outgoing,
and good at creating vibes. People will be responsive to him, which
will give him status and social proof. And when he speaks to a
woman, hell know how to engage the emotional side of her mind,
show interest from a place of higher value, and sometimes even
flirt by playfully screening her as she tries to get to know him.
All of this comes naturally, and he knows what to say not because
he always has the perfect thing prepared, but because hes having
fun and acting without outcome and that makes the girl more
receptive to whatever he brings up. Being outside of his head and
in the moment is what allows him to access the emotional side of
his own mind, and thats what gets him the emotional response
from the girl.To be playful is not analytical it comes from and is
responded to on an emotional level. To be playful and spontaneous
you have to just let your mind vibe. You have to be comfortable in
the situation so that you feel a kind of relaxed excitement where
you can just run through all sorts of combinations and images in
your mind, feel them, and convey them. Like leading a persons
mind along a certain path, and then diverting it when they dont
expect it. And when you divert it, it is your way of creating a vibe
with them. So they laugh and show their acceptance, and it is
rhythmic.
Playfulness is a synergy of many emotions, connections,
recognitions, and rapport. The way you use humour is more
important than your content though good content certainly never
hurts. One guy can say the same thing as another, and get a
totally different response.
Your humour comes from your
confidence, your conveyance of your internal state, and the
imagery that you use to play with people and connect with them.
To be playful you must believe in what youre doing. You must feel
the same energy spike that you want the others to feel. If youre
giving the key piece, and for even one second you fall back into
your head and doubt that it will hit, then you will trail off and it
wont work. But if you believe in it, and you feel it the whole way
through, then it will always hit.What does it mean to be playful?
The range is pretty wide. It could include anything that plays with
the imagination, the emotions, or the social dynamics of a
situation.To joke around about imaginary situations, going back
and forth and adding spins and expansions and consequences to it
that is playful.
To misinterpret in a way that spikes emotions, like making silly
comparisons or accusations or making funny impressions that is
playful.To send mix messages, cross hot and cold signals, both
verbal and non-verbal that is playful. Like saying I hate you
while smiling at the girl and touching her shoulder. Or like saying,
Youre very energetic. You could be my bodyguard. We could
work something out. Or going back and forth with teasing, letting
her win and pouting so she feels bad, and then surprising her by
turning it back around when she doesnt expect it. Like a little kid,
you can just play. You can pick her up and spin her around and put
her down behind you and talk to her friends. And when she jumps
back out in front of you, you smile and say, Where did you go?
Its like when you say, Youre amazing. I cant talk to you
anymore, and you turn away so that she has to pull you back and
find out why. Or when you refuse to answer her questions, and
give silly answers that make her even more curious. Perhaps you
even stay totally serious, and you wait for her to laugh first before
you laugh along with her. Or perhaps you dont answer at all but
just tickle and poke her and smile.

Anything involving innuendo can be playful if its done right. Like if

its done classy and its vague and clever and imaginative and if
shes not sure if youre serious. Or even if you are, its fun and cool
and you visibly wont mind whether she responds to you or not.Its
like saying, Im so bad for you, and then describing the exciting
things that youd make her feel and how its wrong and not
allowed.
Or misinterpreting a question as a proposition and
rejecting it, like if she innocently asked you where you live and you
answered with, Youre really cool, but we cant do that yet. Or
saying I had to come and meet you. Theres something I just
dont understand.And of course, this all requires calibration.
Because there is a time and a place for everything and it is the
emotions that you feel within yourself that are your best guide to
whether or not something will add to an interaction or mess it up.
Many guys will use being playful as a substitute to compensate for
not being able to lead a conversation or put their real personality
on the line. And many guys will also try to be playful for too long
and over-talk themselves out of a good situation.Like if the girl is
bored or annoyed with the same humour or trying to figure the guy
out. Or if the guy has spent a few hours with her, and she wants to
know where he lives and he says, Sorry. We cant do that yet,
and it just makes him look like he cant handle the situation and act
normal and be himself. Like foreplay before sex, there is a time to
lay-off of one thing and escalate to the next. Because when a guy
is clueless and the girl waits too long for him to escalate, it can be
a turnoff.To be playful is childlike, because it comes from a place
where there are no concerns or insecurities or outcomes in mind.
And yet, to be playful is very adult, because there are such
important things being conveyed.
You are showing each other that you are not needy. That you are
clever. That you are fun. That you have wit. That you are socially
aware. That you are centered and not easily thrown off. That you
are a sexual being. That you are someone who people want to be
around. And most importantly, playfulness is a two way screening
process through which the way that you both feel about yourselves
is revealed to each other.
So lets imagine two groups of guys going out to meet girls.
The first group of guys are uncomfortable going out, and theyre
nervous around girls.
Because theyre nervous, theyre very
analytical about it the whole thing, in the hopes of thinking
themselves through the situation.They get to the venue, and go
check the place out first. They get some water first, and go to
the bathroom first, and see if they know anybody there first, and
see if there are any girls there first. They comb the place looking
needy and like they dont belong there, and eventually they take a
place along the wall where they sit with their glasses held up
protectively against their chests.Instead of talking to each other,
they gaze around the room looking for value and stimulation from
others, and speak a bit about their ways for picking up girls and the
pros and cons of their past attempts. They push themselves back
into their heads, and even make each other feel more selfconscious by giving each other criticism of how they could do better
than theyre doing.
Eventually they make their approach, but in a state where they
want something from the girls. What they dont realize though, is
that if they cant create a good vibe in their own group, then they
probably wont be able to create it in the group of others. So as
their approach comes across contrived and boring. They subtly
telegraph that they dont have their own party, and their approach
seems more like a pathetic request to be allowed into somebody
elses.The second group of guys are comfortable going out and
expect to have fun. They go out to have a good time and meet
girls while theyre at it.They get to the venue, and theyre joking
around and they have a playful vibe going on naturally in their own
group. Its obvious to the people around them.
Eventually they go to talk to some girls, and even as they approach
the girls turn towards them and open up because theyve noticed
them earlier in the night. Its obvious that they are the party, and
the girls want to be a part of it too.They flirt and they have their
own inside jokes that the girls laugh at even though they dont
totally understand them. And the more that they laugh at their
jokes, the more that they find themselves intrigued with the guys,
and the more theyre buying into their frame.The girls want to hang
onto these guys because they know that theyre fun and that they
could go and talk to other people if they wanted to. The guys dont
seem to be chasing a reaction and everything that theyre doing
seem to be cool. So when they suggest a change of venue, the
girls are all for it.Later that night, as the two dorks sit in their
sausage-fest and debrief their night of failed attempts, the two
guys that were having fun continue their night back at their house
with the girls.
BOOK XIII DOMINANCE

FRAME CONTROL:So when the person of higher value teases the

person of lower value, the person of lower value usually wont be
able to come up with as sharp of a comeback.
Their subcommunications wont emphasize as much dominance because
their mind will be analyzing whether or not what they say is good
enough as well as fighting through the internal emotional shift.
Their voice wont project enough dominance, and their eye contact
and body language will show a very slight visible shift. Theyll
come back with their comeback, and it will look like its trying too
hard.And while they will be doing most of the talking, their subcommunication channels will still be less dominant than the person
who they are qualifying themselves too because what they are
saying will not be adding to the vibe because they are qualifying
themselves and because what they are saying they are saying in a
less dominant way.
-hoops, challenges, pressure build up and release
EC, BODYLANGUAGE
On some level the guy must have been aware of the behaviours
that dominant people exhibit, and so he is able to take them on as
his sense of acceptance increases and he feels more validated. His
logical mind disengages; his emotions take over. His need to be
micromanaging his social situation fades into the background,
because he feels powerfully secure in the situation. And thus, he
becomes dominant.
And because of the natural social hierarchy, people won't question
what he is doing. They will never question it, because if you are
telegraphing that you are congruent to high status through social
sub-communications, it is accepted as authentic.
If you are
confident with what you are doing, then it must be good. Right? If
other people werent cool with it, then you would be exhibiting at
least a little bit of hesitation. Right? But you dont. So obviously
everyone else is cool with it.
When you have this quality, people will be very warm towards you.
Theyll gladly step out of your path, regardless of who was there
first. If you want to go and eat, theyll offer to join you even if they
just ate. If you wear something unusual, youll be told how great it
is. When you speak, people will give you their full attention. As
you make points, theyll nod their heads continually in adamant
agreement with almost anything you say. Theyll even laugh at
your jokes, regardless of whether or not theyre any good.
You will enter rooms, and the girls will all be looking at you. You
will sometimes even notice girls dropping the hands of their
boyfriends as they make eye contact with you. You can walk up to
them and tease them or take up their physical space and theyll let
you. In some instances, you can even pick them up and playfully
toss them around or even make out with them (the guys girlfriend?
Readers may be left wondering why everyone is appreciative of
thiswont the boyfriend at least go mental?). And somehow,
everyone will actually be appreciative of it.A girl will be attracted to
guys who project that dominant energy, and she will let him get
away with the many things that she would not allow from other
guys. She doesnt question it because she knows that if she rejects
him, he wont be affected by it because he hasn't invested anything
into her reaction. And because he doesn't care, she can just do
what she wants to and doesn't have to pressured by it.
He isnt needy, so her mind doesnt have to be weighed down with
all sorts of worry about how hell interpret her interaction with him.
She feels positively infected by his energy, and can just go along
with it without any concern that she needs to respond in a certain
way. She can exist in that moment with him. She can feel at ease.
It's not a big deal. There is no reason not to go along with it.Not
like every other guy that she knows, who micro-analyzes
everything that she does and judges her for it and interprets what
it means in context to him. Not like her boyfriend at home who
gets jealous or who makes her listen to his problems and tries to
impose his insecurities on her with boundaries, possessiveness, and
arguments. For that reason, this kind of guy makes most other
guys look like chumps. When a girl encounters this type of guy it
allows her to be at ease with her feelings of sexual attraction.
It is almost as if the two of them look at each other, and sort of roll
their eyes at the silliness of the inhibited headspace that everyone
else is in. A sort of subconscious nod in recognition of each other
that they are in the same inner place. They are both naturally
calibrated in that neither is bogged down by internal and social
hang-ups. They both get it. They will naturally vibe.
The girl likes him and will probably go anywhere with him if the
opportunity is given. Because he is cool. Because he doesnt care.
Because his communications are genuine. Because he is fun. And
because it is a natural social dynamic that girls, and people in
general will be sucked into a strong frame.For a guy of lower status
it is more difficult for the girl because she is worried about hurting
his feelings if she rejects his escalations. When men are hurt they
frequently react with all sorts of unpleasant behaviours. So, as a

result, her autopilot reaction is to just avoid him. He is less in the

moment, less fun, less cool, and less validating to hang out with
anyway.
So what are these dominant behaviours?
-eye contact, touch, taking up space, relaxed body language in
relation to the group, voice, decisiveness, holding court of having
people qualifying themselves to you, squirrel oak tree, visible
emotional reactions and who reacts to who, being hard to get
rapport with or at least its not automatic, people get out of his way
because they see no flinching as he walks through the crowd (hes
more authoritative and people are highly responsive), being the
first one to do something as opposed to looking for friends to do it
Verbals: Not qualifying yourself, pumping images that give a good
energy (intrigue/humour/sexual/etc), frame control, not hitting
ASD walls, being assertive and commanding,
Non-verbals: Bodylanguage, tonality, yelling, empathizing and
connecting, sexual innuendo, being excited, being playfully
disapproving, being playfully condescending, projecting voice with
resonance that shows higher value, whispering, HAVING YOUR
OWN
STYLE/HANDSHAKES/EXPRESSIONS/PEACOCKYTALKING,
touching and being touched
FRAME CONTROL: establishing this is the cool way to be. If Im
out with brent I may start to think my stuff isnt cool.. likewise a
girl could accuse a guy and if he downplays that it matters, her
reality dictates that it does not matter and it deflates the
accusationTo lead a woman, you must first be able to lead yourself.
To get an attractive woman, you must realize that it is not that
hard. You must not view the most attractive women as mystical
creatures, but as girls just like any other, who want a strong man.
-live with uncertainty
-taking up space
-relaxed body language in relation to the rest of the group
-loud voice
-decisiveness
-holding court, or having people qualify themselves to you
-having boundaries and being willing to break rapport
-the squirrel running around the oak tree
-the obvious emotional reactions, and who is reacting to who
-touching and being touched.
You are the kind of guy who doesnt settle on the first girl that he
meets. You have boundaries and standards. Your body language
is relaxed, and your voice, you move a little slower, you survey a
room and people perk up, you dictate the energy around you, you
create social vacuums.Because you have these beliefs, you actually
pick up on what gives you advantage, instead of how to tread
water. Your mind catalogues stories and poses and all sorts of stuff
that will help you.
PROACTIVE SOCIAL STRATEGY, BELIEF OF WORTHINESS,
IDENTITY OF CHAMP, EXPECTATION OF SUCCESS, never picked
last, never sick, etc etc
On an identity level, you must view yourself with unwavering
certainty as a man of entitlement a man of high value. You must
believe that in any interaction, the other person would be fortunate
to have your rapport and your unique outlook is something thats
worth being shared.
When you project that sort of identity people will react.
There will be a few people who have a firm grip of their identity
who wont show as much reaction, but who will identify with you
and respect what youre bringing to the table. They are the most
socially adept, who are comfortable with themselves, comfortable
sharing the frame, and comfortable co-existing with someone
worthwhile.Then there will also be a few weaker minded people
who find comfort under the hierarchical status quo. And a few
others who are trying to be strong minded but dont really have the
substance to back it up, who will feel as though the fragile grip on
their dominant role (or often what they delude themselves to
believe is a dominant role) is being wrenched from them. These
types will feel agitated and lamely snipe at you to try to shut you
down.
But the vast majority of people will be accepting and be naturally
intrigued drawn to what they can learn from you and to the
feeling of safety that you represent.They will be lead by you, and
their thoughts will fall a bit out of focus as they shift towards
keeping up. They will try to respond your questions and humour in
a way youll like, joke around in the way that you joke around, tell
stories in the way that you tell stories, or nod and agree without
much consideration just to keep your rapport.The guys will perceive
that youre the more dominant, and they will react by taking on the
role of wanting to be friends or even supplicate you.And the girls
will perceive that youre more attractive. Whereas other men would
normally chase them, they will chase you.The frame might be
established right away, or it may be established gradually as the
interaction progresses. And whether you hold or lose the frame

in an interaction will depend on whether or not your frame is strong

enough to hold steady your own identity, and whether or not it
projects onto other people in a way where they react by adapting
their identities to accommodate yours.And they make the
UNCONSCIOUS decision of whether or not you're a possible sexual
partner within a maximum of a few minutes of interacting with you.
These unconscious decisions are made mostly on the basis of
body language and voice tone.And since we know that "Attraction
Isn't A Choice", we can generalize the following:
1) If you don't know what types of body language communicate
that you're one of these "sexy beast" guys, you're probably not
doing the right things "by accident".
2) The words you say actually don't matter much.What matters is
HOW you say them, both with your voice and with your body
language.
3) It is possible to learn how to communicate that you're a
"sexually aware, confident man" using your body language and
voice tone.Learning this skill will make attracting women MUCH
easier.
Unfortunately, most men are too caught up in the idea of being
macho and independent to work on this area of their life... and as a
result, they waste most of their time in "quiet desperation", never
seeing any real improvement because they don't seek help and use
the help to improve.In short, if you don't know whether or not you
project the kind of body language and voice tone that makes
women feel that emotional jolt of sexual attraction, then you can
bet your last dollar that you aren't. What's a guy to do?
Learn it, then use it.
When I first started learning about how to meet women, I can
remember thinking that I needed to learn pick up lines and other
tricks. I had no idea that this stuff was basically useless without the
all-important understanding of how body language works.
After a lot of trial and error, I started to realize that when my body
language and voice tone were correct, I could say ALMOST
ANYTHING to women, and they would feel ATTRACTION.Like most
guys, you probably want to know WHY this is, as well as how to do
it. Well, if you want to REALLY get a deep understanding of this
topic, I suggest that you check out my new CD Audio Program.
I spend several hours working on the "why". So in this newsletter,
I'm going to focus on some of the "How To"...
Here are three things you can do to IMMEDIATELY increase your
attractiveness to women:
1) LEARN HOW TO HOLD EYE CONTACT LONGER THAN HER. If you
see a woman that you find attractive, and she looks back at you,
DON'T LOOK AWAY.
Most guys become very self conscious and
look away as soon as a woman notices them looking.This is a HUGE
mistake. If you want to communicate all the right things, you need
to show IMMEDIATELY that you're not afraid, and that you're not at
all self conscious about the fact that you are checking her out.
A good exercise is to walk through a mall for a few hours and look
DIRECTLY at every woman you see. Walk into every store, and look
directly into the eyes of every single woman you encounter... and
DON'T LOOK AWAY UNTIL AFTER SHE DOES.
Do yourself a huge favor, and don't open your eyes really wide and
smile like a serial killer while you're doing this exercise. Women
don't tend to enjoy that. Just learn how to hold eye contact with a
woman until she looks away...This is very important.
2) USE CONFIDENT POSTURE.
Most men I see hold themselves in a way that says "I am not very
confident about myself or anything I'm saying". And most of the
guys I know who are chick MAGNETS hold themselves in a way that
says "I'm the dominant male in this situation... I own this place".
Suck in your stomach, hold your head up and back, pull your
shoulders back, arch your back... and generally hold yourself like
you're the most powerful person you've ever seen or heard of.
Yeah, I know this sounds dorky, but do it anyway. You'll probably
feel strange and self conscious at first, but not to worry. If you
continue to practice your confident posture, you'll soon become
comfortable with it. And more important, you'll attract attention
from women. Remember, women aren't interested in finding
another average Wuss Boy. Women aren't ATTRACTED to
WUSSIES.Carry yourself like a manly man, and attractive women
will notice and have INSTANT positive unconscious reactions to
you.
3) USE SLOW, CALCULATED MOVEMENTS AND GESTURES.
Watch a few James Bond films. And while you're at it, check out
"Dirty Rotten Scoundrels".Have you ever noticed that James Bond
never looks like he doesn't know how to act? And that he never
fidgets or behaves nervously?Everything James does is a little
slower than it should be. He's just too cool.Try learning how to turn
your head slowly, how to blink slowly, how to change facial
expressions slowly... and how to gesture slowly.This makes a huge
impact on how others perceive you.This kind of body language

transmits the message: "I'm so comfortable in my own skin, it

hurts".
4) USE CONFIDENT VOICE TONE-Most people speak with weak,
squeaky voices that convey the message "I'm not confident... I
have no self esteem".This turns women off. Big time. If you want to
attract beautiful women, you're
going to need to take a few lessons from Barry White. Learn how to
speak with a deeper voice. Learn to speak from down in your chest
and stomach. Add more bass to your voice. Also, learn how to
speak slower... and how to articulate every word better. Become
comfortable pausing... it creates anticipation. Most guys talk too
much, too fast, and feel like they need to talk because they're
nervous.Don't do it! Learn to lean back, relax, and become
comfortable with the tension that comes from silence.
If you work on communicating with your BODY AND VOICE that
you're a confident, sexually aware, stud-muffinly guy, then all the
techniques you're learning from me will work TEN times better.
EYE CONTACT
You can intuit so much about a person just by their eyes.You can
sense how they feel about themselves, their environment, and the
people around them. You can sense their emotions, and you can
sense their authenticity.When a guy feels submissive, hell avert his
eyes from the person who he feels is more dominant. But when he
feels dominant, his eyes will not waver or submit.When a guy feels
incongruent, hell want to avoid eye contact. In a moment where
he tries to act dominant, hell blink a little too long or try to force
his eyes open a little too much. But when he feels natural, his eyes
will be just that natural.
The pupils dilate in sync to the thoughts in the mind.
You can sense how much a guy has allowed another person to
enter into his reality by the way that his pupils react to them.
When he feels affected by them, he is pushed back into his head
and pupils fluctuate with the rhythm of his thoughts. But when he
is completely unaffected and in the moment, his pupils will not
waver or chase rapport with other people.
His eyes will be
unreactive and people will feel it.
When a man can look into a womans eyes with complete
steadiness, she will feel a sort of social pressure and unexplained
excitement. Often, when a man and a woman flirt, the woman will
unconsciously stare the man down with an intensity that would
push most men back into their heads, to see if to see if his will eyes
react. If his eyes are unwavering and he holds her gaze without
effort, then she will find herself attracted. And later when she is
absolutely sure of his value, and attraction becomes connection,
she will look to for a reaction to her in his eyes to see if he really
cares.Many people try to perfect their eye contact. Really though,
there is no perfect eye contact. Just natural eye contact. There is
no need to avoid eye contact with someone, nor a need to stare
someone down.
VOICE-A persons voice is their greatest communicator of who they
are. Within seconds of hearing a person speak, their status,
emotions, and social group becomes apparent.You can sense how a
guy feels by the emotions in his voice. You can sense whether or
not he feels authentic by his steadiness. You can sense how he
perceives himself in relation to the group by his dominant and
submissive inflections. And you can sense if he is relaxed or
anxious by his speed.When a guy feels anxious, his voice will be
constricted by the nervous energy in his body. But when he feels
comfortable, his voice will be rich with resonation.
From all this, you will know whether or not people pay attention to
him. If his voice draws attention, and it seems natural because he
doesnt seem to notice the unusual attention hes getting, then
people will be reacting to him and women will be attracted.
We are socially conditioned to believe that depth is the most crucial
quality of our voice, and a deep voice can definitely sound good.
But regardless, women do not pickup on the depth of a mans voice
as the most important sub-communication of his value. A man with
better projection, steadiness, certainty, dominance, and positive
emotions in his voice will always take attention away from a guy
who has only a deep voice. Masculine energy is more complex than
any physical attribute.Often when you see a group of people from
across the room, you will be able to hear the voice of the most
dominant guy over everyone else. A guy who uses his voice well
expects to be heard. His voice projects without any constraint or
fear, and it resonates powerfully in his chest and diaphragm
without sounding deliberate. He projects naturally over the voices
of other people, but he doesnt yell. He is completely comfortable,
and when he speaks he is immediately heard.
He has a full range of expressions. He can playfully empathize or
disapprove or yell or whisper. He can be excited and grab attention
or he can slow down and be sexual and hypnotic. His projection,
resonation, speed, and inflections do not react in response to other
people. His voice is steady, like his internal state.

BODY LANGUAGE-The way a guy carries himself is his physiological

expression to the world of his status, security, and emotional
state.When a guy enters the room, his body language will convey
to the people around him whether he is dominant or submissive,
outgoing or uptight.A guy who takes up space conveys his
expectation that others will yield to him, whereas a guy whose
body is constrained like a closed umbrella conveys his submission.
Sometimes when a guy feels playful or a bit cocky, hell sort of
dance around or throw his hands up or do impressions, and the
fluidity and rhythm of his motion will send out signals that he is in
the moment and having a good time. Hell move thoughtlessly and
without self-awareness, and the attention that hes drawing will
work for him because hes real and just having a good time.
There is no perfect body language. There is just body language
that has no faults. To have good body language means having
body language that isnt reactive. And to have body language that
draws attention means to be a bit playful with it.Having that quality
is not always about consciously manipulating your body, but about
feeling relaxed and taking up space as you would if you were
having a good time and nobody was there to judge. And at the
same time, by consciously taking on positive, confident body
language, you can also trigger yourself to feel relaxed and more
confident. So it comes down to whatever works for you.
TOUCHING AND BEING TOUCHED
A guy of high status is completely comfortable touching and being
touched.He is not concerned that others will not react well, because
touch is a dominant quality and that is a part of who he is. He is
comfortable showing affection and making people feel good, and he
is confident moving people around. At times he may even playfully
show off his strength by carrying or moving or squeezing or
tumbling around with his friends.
When women touch him he doesnt feel strong emotional reactions,
because women touch him regularly so he is accustomed and desensitized to feeling that way. He already walks around feeling
very accepted so he doesnt feel a strong shift. So while he is
completely comfortable engaging touch on his impulse, he doesnt
needily hang on to it or draw it out weirdly long like most guys do
whenever a girl gives them attention. He is usually the one to pull
back and disengage it, so that the girls want more.Touching is
natural to him. Hes always been comfortable with it.
DECISIVENESS (lets go! Come here! Does not scan audience for
response prior to saying whats on his mind)
HUMOUR (stuff I deleted)
ATTITUDE (unpredictable, I am the prize, I could but I wont,
everybody is my little bro/sis, the world is a fun place, abundance lots of girls and no care to lose one person, expectation that people
will answer your questions by trying to impress you)
AN ABILITY TO CREATE A GOOD VIBE AROUND YOU (positivity
reflects past experiences)
ACTS IN THE MOMENT (speak your mind, tap a girl on the
shoulder, spin her around)
UNFAZED BY WHAT OTHER PEOPLE THINK (even comfortable being
naked or getting caught farting, etc etc..)
A REPERTOIRE OF STORIES, MANNEURISMS, SAYINGS, AND
PERSONAL STYLE
A CONCEPT OF WHAT YOU WILL AND WILL NOT ACCEPT AND OF
WHO AND WHAT YOU WILL AND WILL NOT RESPOND TO
LOGICALLY OR EVEN AT ALL (not letting people run around your
house, not responding to bullshit, not accepting second class
behaviour.. a willingness to walk away from unacceptable
behaviour.. NOT RESPONDING TO PEOPLE TRYING TO MAKE YOU
JUMP THROUGH HOOPS)
A CONCEPT OF WHAT THE GOOD LIFE MEANS TO YOU AND
RATHER THAN FINDING VALIDATION BY WHAT SOCIETY SAYS IS
GOOD FINDNG VALIDATION BY YOUR OWN CRITERIA
FRAME CONTROL (expectation that people will respond to your
questions by impressing you, throwing up hoops, being the judge,
being able to reframe everything people do as them qualifying
themselves to you or as being weird so that theyll HAVE to qualify
themselves to you, ability to keep social energy flowing in your
direction)
A WORLD VIEW THAT MEANING OF EVERYTHING IS IN HIS
FAVOUR, AND A CREATIVE ABILITY TO VERBALIZE IT(ABILITY TO
REFRAME THE MEANING OF EVERYTHING TO IMPLY THAT PEOPLE
WANT HIS VALIDATION)
LOOKS LIKE HE GETS GIRLS (style that is intriguing)
NO NEED FOR ACCEPTANCE AND WILLING TO LOSE RAPPORT
(more often gets people reacting to him than bored, uncontrollable)
NON JUDGEMENTAL THIS HAPPENS ALL THE TIME ATTITUDE
TOWARDS WOMEN
DOESNT LET OTHER DRAG HIM DOWN INTO THEIR FRAME (BAD
MOOD, SUPERIORITY, ETC)
BOOK XII AUTHENTICITY

Authenticity is an ideal. We can all have opinions, but no person

can claim decisively that their vision of authenticity is real while
anothers is not.
As imperfect beings, we live our lives
authentically by continually moving towards the truth, while
admitting that we will never know it in entirety.You dont approach
people with thoughts about whether you have enough value cycling
through your head. You arent thinking about whether you meet
their standards or if you have cool enough friends or ways to
entertain or a situation that gives you entitlement. You approach
completely comfortable in your own skin, because you know that
youre worth their time. Your mind simply cycles Im authentic.
Of course, if your life has been spent living as a generic and a
conformist, then your life hasnt been lived authentically and the
personality youve cultivated wont have the same impact. But
learning to communicate authentically is something that can lead to
the realization living authentically is in your best interests, because
you will always gain more status for communicating authentically
than not. But the personality youre conveying wont have the
same impact whether its authentic or not because your life has
been lived authentically. But it is always better to learning to
communicate authentically can be a starting point to break out of
that pattern of conformity, because people will always respond
better to it than
learning to communicate authentically is a
ultimately, when youre in state people will usually snap to
attention because your style of communication is subcommunicating that others will do the same.
When you dont do negative things to people, and you know that
people have a positive experience with you, it gives you a similar
kind of confidence that sexual confidence gives you. Because you
know what you could offer, it makes you a bit more cocky and a lot
more real. My roommates are fairly confident because they are
good guys, and have no reason to feel as though people would get
anything but value from them.Being good to people isnt about
supplicating them the guys who supplicate are deep down little
little men who just want a reaction instead, you know that you
dont give away your benefits to just anybody, but that those
people you do allow to enter youre your reality have a great
experience overall its totally fine not to let everyone into your
reality but you know that those people who are in it will like it,
and that gives you a cockiness where you know what youre worth.
A lot of people do bad things, become defensive, and project
people to question them more which makes them more defensive.
This is a bad cycle of reactiveness. You have to live your life in a
way that cycles in a good direction.
Arguing with people or
gossiping or doing devious things might get you a result in the
short run, but if deep down you know that people have bad
experiences with you then you will be doing damage to yourself in
ways you dont realize. Thats why the heaven/hell analogy sticks
to an extent, except for in your experience in this world not the
next.
Authenticity an extension of a core belief in your mind: that people
DO find it fascinating to know about other peoples experiences of
the world in an authentic way. If you have that belief, then you
hold the belief that YOUR experience will fascinate people,
regardless of whether or not it is interesting in socially conditioned
terms, because it is purely interesting to see how other people tick.
My ex-steph used to have all sorts of dumb jokes, but because she
thought they were funny I laughed along with her. She was
authentic. Have you ever had a friend who had a weird sense of
humour, but it was him being him. That was appealing and you
laughed along with him. It was authenticity.
But of course, if you were to go out right now and try to do this it
might not work. Why not? Well, your identity (self concept) might
be reactive in and of itself. So to do this, you have to know where
your identity comes from, and unwire it to the point where your
core is authentic, so that everything that comes from there is
authentic as well. So we have to look at where youre really
coming from, so we can get to a level where we really know who
you are.
Living your life in a way that you think is cool and worthwhile.. not
coming from a social perspective of Im only cool if Im good
looking of have money because that stuff is arbitrary and some
people dont want to spend their whole lives going after that stuff.
Instead, looking at your own way of being who you are, and being
proud of that. Even just being proud of yourself for being able to
bring a good energy to a room is something that should give you
confidence.
Authenticity and dominance combined are what makes the
transition from entertaining to interesting to desirable.
Authenticity is when you are so internally validated that you can
come from a position of offering value to someone without hopes of
getting anything back, because you know that it not their
acknowledgement but your actions that make it real. You care

more about your own validation than the validation of others. And
you know that no one individual has value to offer because you can
get anything you want (ie: girls meet celebs and say he could
have anyone and because of that he is so real)
Not coming across like youre trying to take value from somebody.
Tom Cruise bit about being at a point where youre not able to take
value from anybody anymore, so you are purely just there..
Being able to listen to someone without judging everything theyre
saying or waiting to say your piece or viewing it through your own
world view.
It isnt the content that the guys saying thats impressive. Its his
ability to communicate with the women on a level where hes
totally open, despite that this girl is standing right in front of him.
Its not his MATERIAL that shes interested in as much as it is
getting to know whats interesting to HIM.. shes interested in him,
not his material.
Guys will pinch girls asses or try to take value from successful
people or criticize them because they dont identify with them.
They feel like they have so much relative value that they wouldnt
be fazed by anything. But in the process of doing this, they are
reinforcing their own status to themselves, because they dont
identify or relate with cool people.
It is not just what hes saying that draws the girls interest, but also
the way that hes able to ease out of his logical constraints and
communicate in a way thats interesting to him. A guy who can
talk to a girl on an authentic level is fascinating, regardless of what
he has to say, because his communication style says so much
about him. When he can open up despite all the social pressure, it
shows that hes someone of truly high value.
When you can perfectly balance your identity, your thoughts, and
who you are, you can convey such authenticity. That requires you
to consider all your old identities and where they come from. To
consider whether or not who you are is really authentic, or just a
reaction from past experiences. Like the uptight guy who cant
have fun or be sexual because he thinks hell be rejected.
Authenticity is a dominant characteristic, because if you are
inauthentic then the sub-communication is that you cant project
your real personality because you have something to hide
(betaness usually). Whenever an AMOG reframes you as trying
or inauthentic, you lose value. So to be truly dominant, you have
to be authentic. It is similar to the cool/congruence dichotomy.
Often, when people are learning to add to their personalities, they
will fall into a rut of trying too hard, and losing sight of their actual
goals. They cultivate personalities that are geared towards getting
a reaction of attention, rather than interest. Many become bold
instead of confident. Think about a construction worker howling at
a girl walking by. He isn't confident. He's just being bold. He is
self-sabotaging his chances by playing a character that isn't who he
really is. Nobody can say he "got rejected", because he played a
character to hedge that off. But if he really didn't care, then why
did he even howl at her in the first place? People do this all the
time. They create exaggerated personas in order to hedge off the
feeling of rejection. In reality, if they'd have just been themselves,
people would have thought they were cool and not rejected them
anyway. That is the essence of playing a character. Some no-no's
are:
-Being entertaining instead of interesting, and transforming from
entertaining to interesting to desirable.
-Insecurely ballbusting instead of being playfully challenging.
-Being cocky to the point of overcompensating instead of being
playfully confident.
-Trying too hard to be aloof, to the point that people actually think
you are arrogant.
-Trying too hard to put on a sophisticated persona. Sophisticated
personas, like those adopted by doctors and other professionals,
are designed to put up walls of professionalism that are necessary
within a professional organization. Their purpose is to put up walls,
so that the personal element does not get in the way of efficiency.
To bring this attitude to your interactions with women conveys that
you are uptight, not professional.
-Being obnoxiously macho to the point of where it is obvious that
you just want attention. Give me the biggest sports jock in the
bar, and I'll walk in cool and confident and interesting. I'll have
taken the female attention away from him in seconds. And when
he gets even more obnoxious, I'll roll my eyes to the girls, and
they'll giggle and nod in understanding.
-Being inexpressive, quiet, and too nice. The opposite personality
of the macho guy is also trying too hard. If you offer something to
someone, and they don't show very strong immediate appreciation,
don't keep pushing it on them. They will usually just view it as
supplicating them, and it actually lowers your value. They will
appreciate you less than if you'd done nothing.
If you do
something nice, do it from a position where people are

appreciative. That means being a cool guy, and so that people are
compelled to earn your attention. When that's not the case, don't
mention that there's something you could do but aren't. Just avoid
it altogether, and let your personality do the work in creating a
good impression. If someone is trying to use you, don't even
address it. Just change the topic or say nothing, either way as if
you didn't hear them.
Experiment with not acknowledging
conversational threads that you don't like, as if they don't exist.
It is for that same reason that girls are often turned off at the idea
of guys trying to pick them up. They dislike anything contrived
that is not natural and spontaneous because they feel as though
the value that he is conveying is inauthentic.
You dont make excuses. You hold yourself to the same high
standards as the guys who have everything going for them. You
are one of those guys now. Come to think of it, you always have
been. And in order to hold your self to a standard that is in
alignment with that, it is necessary to be accountable.
Aiming for your personal best is not something that you do for
social validation. You do it for yourself, because the process of
creating a life of excellence is an end of inherent value. That
doesn't necessarily mean that a person always has to feel
emotionally secure. It just means that they have made a choice to
aim for their best.Youre not the kind of guy to aim for your best to
get validation from others. You do it for yourself. You do it
because the process of creating a life of excellence is an end of
inherent value. You dont need to always feel emotionally secure.
Youve just made a choice to aim for your best.You dont need to
micromanage because you dont care.To know victory you must
know defeat.You value the many not the few.
MODERN DATING MISCONCEPTIONS:
-social conditioning:
-it takes multiple dates instead of flipping switches
-you can take a phone number and STAY THERE
-a phone number is a bridge not a close
-you dont need to spend money (you could hang out instead)
-nice gestures and how they can bring you down
-how parties lead to sex
-day time and night time are often the same girls
-madonna/whore complex (no correlation between a girls
personality and her sexual preferences and it takes a long time to
learn someones personality)
STICKING POINT: Many guys who need to build value are unable
to be in the moment or funny until the girl has heard their value
building bits. Theyre funny after the initial bits, but they cant be
that way unless the person has heard their bit. They substitute
qualifying themselves with cars or money for strategized
structured-vibing, but they cant feel comfortable without the other
person having seen that bit first.
Building value common SPs:
-thinking that it was just the way I ran my set all the time leads
to fear when you actually put YOURSELF on the line.
-conditioning yourself to be continually reaction seeking.
-substituting qualifying yourself and supplicating for demonstrating
value more creatively still leaves you feeling like if people dont see
you as that guy who did the cool stories that they dont know how
cool you are, and without THEM to confirm it in your mind you dont
feel that way yourself.
Assuming value common SPs:
-refusal to improve.
-belief that congruence is cool.
-continually rationalizing to feel cool, eventually leading to not
being willing to approach because it could break the
rationalizations.
PERILS OF THE GAME:
-social robot (thinking everyone is trying to socially manipulate
you, thinking you need to do it to others)
-thinking that everyone is a hater and rationalizing against you
(you will seek it and find it)
-thinking that all girls are state-junkie sluts (you will seek it and
find it)
-becoming a value chaser yourself
-not being able to listen to people
-the pua identity and basing your validation on how well women
respond
-thinking that women are replaceable, and always finding a new girl
when you could have fixed it with the other one (going too far in
the other direction, since most guys do the opposite and stay too
long)
The problem with traditional dating
When you try to date her, she is the selector and you are reacting
to her. Its the worst way to spark attraction.When your concept
of reality is steady enough that other people are reacting to it, you
determine what constitutes high value in that environment and

what people have to do to feel entitlement under your worldview.

You become the pillar of other peoples state spirals, and they react
and adapt around you.Women like guys who live in their own
reality.
This is why the traditional way that most men date tends to be slow
and inconsistent. When you develop feelings for one specific girl
and you need her to like you, and you try to get her by taking her
to the perfect place or saying the perfect thing, you find yourself in
her reality and she can sense it.To get the girl, you have to bring
her into your world. Take her on a wild ride into your reality. Take
her to places that you enjoy, talk about things that you like talking
about, and ask her questions that satisfy your curiosity.
When you tell a story or joke around, do so to amuse yourself and
because you enjoy creating a positive vibe around you.Assert your
reality. Make what youre saying cool by believing in it. Instead of
being like every other guy, interact with women through your
frame and draw them in.Its fine to feel attraction for a woman or to
want a woman, but your sense of who you are cannot be
dependent on her response to you or anyone elses response. You
have to be stronger than that and people have to feel it from
you.You cant approach a woman thinking about how to make her
respond to you and how to feel depending on her reaction. The
second she senses that youre acting in reaction to her or
conveying a personality that it not your own she loses attraction.
As long as youre in your own reality, however, her attention will
stay fixated on you and shell go along for the ride.
Attraction is not a conscious response. For her to feel attracted to
a man in his own reality isnt necessarily something that she
understands or even logically wants, but something that she
emotionally responds to.You must have conviction that your
identity is cool, and draw her to react by adapting herself around
your identity so that shes excited by your validation and not the
other way around.
RULE:On a core identity level, you must identify yourself as the
guy who is selected by women and chooses amongst them, not as
the guy who is desperate to be chosen.
She has to sense that gap between how youre acting and how
most other guys act. As a guy who is already chosen by women,
you dont have that anxious thought process of getting any
particular girls reaction because it wouldnt make sense. She has
to feel that theres this attractive guy in front of her, who is
completely at ease talking to her and doesnt need to take value
from her by needing her reaction of acceptance or admiration or
sex because he identifies himself as already having that value in
abundance.As we said, in any social interaction there is always one
person reacting more to the other, and when you dont react to
peoples acceptance theyll usually feel a higher value from you and
begin to react themselves.
When you interact with women, you assert your identity by the way
you act by your behaviour patterns and all of the subtleties that
convey your complete confidence in who you are.