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Identifying Rhetorical Strategies: Logos, Pathos, and Ethos
Rhetoric: The art of using language persuasively and effectively
Logos = Logic The use of logic, rationality, and critical reasoning to persuade. Logos appeals to the mind. Logos seeks to persuade the reader intellectually.
Some Examples of Logos Appeal to the mind/intellect Draw from philosophy and logic Facts Statistics If, then statements Definitions of terms !"planation of ideas #ause and effect Details that come from o$%ecti&e reporting Logical reasons and e"planations Pathos = Emotion The use of emotion and affect to persuade. 'athos appeals to the heart and to one(s emotions. 'athos seeks to persuade the reader emotionally.
Some Examples of Pathos Appeal to the heart/emotion Draw from spirituality or religious traditions Stories or testimonials 'ersonal anecdotes or stories 'ersonal connections Imagery and figurati&e language that pro&okes an emotional response )isual images or words that inspire you to empathi*e or ha&e compassion towards the idea/topic 'owerful words, phrases, or images that stir up emotion Details that come from su$%ecti&e reporting Ethos = Ethics and Credibility The ongoing esta$lishment of a writer(s or speaker(s authority, credi$ility, and $elie&a$ility as he/she speaks or writes. !thos appeals to ethics and character. !thos seeks to persuade the reader that the writer/speaker can $e trusted and $elie&ed due to his/her no$le character or ethical ways in which he/she is presenting ideas.
Some Examples of Ethos Appeal to the writer(s/speaker(s $elie&a$ility, +ualifications, character, rele&ant $iographical information -se of credi$le sources .e"perts, scholars/ Accurate citation of sources0 gi&es credit where credit is due !"perience and authority0 person knows the issues and has e"perience in the field Appropriate language0 uses language of the discipline Appropriate tone0 knows the audience and conte"t of situation 1umility0 is not arrogant -ses tentati&e yet authoritati&e language, a&oids sweeping statements like 2Everyone is doing this,3 2This is the only way,3 2This will always work.3 Instead says, 2The research suggests that,3 2Some e"perts $elie&e,3 2In my experience,3 etc. /&ar/www/apps/con&ersion/tmp/scratch45/678558955.doc Assignment0 Listen to :arack ;$ama(s Septem$er 5< th , 6<5= address to the nation on Syria. As you listen to the speech, fill out the chart $elow, identifying the ways ;$ama appeals to logos, pathos, and ethos. Find the speech here0 https0//www.youtu$e.com/watch>&?@$Irm76*AT- , or AouTu$e search 2'resident ;$ama Address to Bation on Syria3 and find the F-LL &ideo .590=9/, or it is posted on !dline. Note: Tutoring Lab (Room !""# is open $:%&$:'( a)m) and ':'(&%:(( p)m) on Thursday* September " th if you need to watch) his !"S be completed by the start of class #riday, September $% th , &'$% as (e (ill )se it in class* therefore, no late credit (ill be a(arded. Logos = Logic The use of logic, rationality, and critical reasoning to persuade. Logos appeals to the mind. Logos seeks to persuade the reader intellectually. List All +)otes "sing Logos from Speech and Specific S)b,Category (ithin Logos -;&er 5<<,<<< people ha&e $een killed3 Statistic Pathos = Emotion The use of emotion and affect to persuade. 'athos appeals to the heart and to one(s emotions. 'athos seeks to persuade the reader emotionally. List All +)otes "sing Pathos from Speech and Specific S)b,Category (ithin Pathos Cmen, women, children lying in rows killed $y poison gas3 Imagery Ethos = Ethics and Credibility The ongoing esta$lishment of a writer(s or speaker(s authority, credi$ility, and $elie&a$ility as he/she speaks or writes. !thos appeals to ethics and character. !thos seeks to persuade the reader that the writer/speaker can $e trusted and $elie&ed due to his/her no$le character or ethical ways in which he/she is presenting ideas. List All +)otes "sing Ethos from Speech and Specific S)b,Category (ithin Ethos C1umanitarian organi*ations told stories of hospitals packed with people3 -se of credi$le sources/citation of sources
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