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    Mbads (Sem 3/sem 5) Mbaflex/ Mba (Sem 3) PGDMMN (Sem 1)

    Uploaded by

    Rajesh Singh
    This document outlines an assignment question paper for a retail marketing course. It includes 6 questions about retail pricing strategies, the retail buying process, retail merchandising management, e-tailing, pricing strategies, and rural retail strategies. Each question is worth between 10-15 marks and provides guidance on the expected length and content of responses. Students are instructed to answer all questions, with 10 mark questions requiring around 400 words. The document provides a framework for students to demonstrate their understanding of key retail marketing concepts.

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    Mbads (Sem 3/sem 5) Mbaflex/ Mba (Sem 3) PGDMMN (Sem 1)

    Uploaded by

    Rajesh Singh
    14 views2 pages
    This document outlines an assignment question paper for a retail marketing course. It includes 6 questions about retail pricing strategies, the retail buying process, retail merchandising management, e-tailing, pricing strategies, and rural retail strategies. Each question is worth between 10-15 marks and provides guidance on the expected length and content of responses. Students are instructed to answer all questions, with 10 mark questions requiring around 400 words. The document provides a framework for students to demonstrate their understanding of key retail marketing concepts.

    Original Description:

    smu MBA assignments Fall 2014

    Original Title

    MK0012

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    This document outlines an assignment question paper for a retail marketing course. It includes 6 questions about retail pricing strategies, the retail buying process, retail merchandising management, e-tailing, pricing strategies, and rural retail strategies. Each question is worth between 10-15 marks and provides guidance on the expected length and content of responses. Students are instructed to answer all questions, with 10 mark questions requiring around 400 words. The document provides a framework for students to demonstrate their understanding of key retail marketing concepts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    14 views2 pages

    Mbads (Sem 3/sem 5) Mbaflex/ Mba (Sem 3) PGDMMN (Sem 1)

    Uploaded by

    Rajesh Singh
    This document outlines an assignment question paper for a retail marketing course. It includes 6 questions about retail pricing strategies, the retail buying process, retail merchandising management, e-tailing, pricing strategies, and rural retail strategies. Each question is worth between 10-15 marks and provides guidance on the expected length and content of responses. Students are instructed to answer all questions, with 10 mark questions requiring around 400 words. The document provides a framework for students to demonstrate their understanding of key retail marketing concepts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Get Answers on www.smuHelp.

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    ASSIGNMENT QUESTION PAPER

    DRIVE FALL 2014
    PROGRAM MBADS (SEM 3/SEM 5)
    MBAFLEX/ MBA (SEM 3)
    PGDMMN (SEM 1)
    SUBJECT CODE & NAME MK0012- Retail Marketing
    BK ID B1723
    CREDIT & MARKS 4 Credits, 60 marks


    Q.No Questions Marks Total Marks
    1 Discuss the Retail pricing strategies.

    Explanation about pricing in retail 2
    Retail Pricing Strategies 8 10
    2
    Describe the Retail Buying Process in brief.

    Definition of retailing 2 10
    Explanation of retail buying process 8
    3
    Explain the Retail Merchandising Management (RMM) in brief.

    Definition of Retail Merchandising 3
    Steps involved in RMM 7 10
    4

    Define e-tailing. Explain the future of electronic retailing.

    Definition of e-tailing 2
    Future of e-tailing 8 10
    5

    Price is a highly sensitive and visible part of retail marketing mix. Retailers overall
    profitability depends on Pricing. It plays an important role in strategic decision
    making process. Explain various pricing strategies are adapted by the retailer
    according to the situation.

    Explanation of pricing in Retail 2
    Retail Pricing strategies 8


    10
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    6
    Describe any three Rural retail strategies in brief.

    Definition of Rural retail 2
    Any three Rural retail strategies 8 10

    Note Answer all questions. Kindly note that answers for 10 marks questions should be
    approximately of 400 words. Each question is followed by evaluation scheme.

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