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    Types of Synergies: Three Kinds of Synergies by Combining and Customizing Resources Differently

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    aksh_teddy
    This document discusses different types of synergies that can be achieved through various strategic partnerships and combinations of resources. It identifies modular, sequential, and reciprocal synergies and analyzes the optimal strategic approach based on factors like the nature of resources, extent of redundant resources, market uncertainty, and competitive forces. Non-equity alliances are generally best for modular synergies while acquisitions are optimal for reciprocal synergies. The appropriate strategic choice also depends on how important soft resources are and the level of market uncertainty or competition.

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    Types of Synergies: Three Kinds of Synergies by Combining and Customizing Resources Differently

    Uploaded by

    aksh_teddy
    327 views5 pages
    This document discusses different types of synergies that can be achieved through various strategic partnerships and combinations of resources. It identifies modular, sequential, and reciprocal synergies and analyzes the optimal strategic approach based on factors like the nature of resources, extent of redundant resources, market uncertainty, and competitive forces. Non-equity alliances are generally best for modular synergies while acquisitions are optimal for reciprocal synergies. The appropriate strategic choice also depends on how important soft resources are and the level of market uncertainty or competition.

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    strategy

    Original Title

    Types of Synergies

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    This document discusses different types of synergies that can be achieved through various strategic partnerships and combinations of resources. It identifies modular, sequential, and reciprocal synergies and analyzes the optimal strategic approach based on factors like the nature of resources, extent of redundant resources, market uncertainty, and competitive forces. Non-equity alliances are generally best for modular synergies while acquisitions are optimal for reciprocal synergies. The appropriate strategic choice also depends on how important soft resources are and the level of market uncertainty or competition.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    327 views5 pages

    Types of Synergies: Three Kinds of Synergies by Combining and Customizing Resources Differently

    Uploaded by

    aksh_teddy
    This document discusses different types of synergies that can be achieved through various strategic partnerships and combinations of resources. It identifies modular, sequential, and reciprocal synergies and analyzes the optimal strategic approach based on factors like the nature of resources, extent of redundant resources, market uncertainty, and competitive forces. Non-equity alliances are generally best for modular synergies while acquisitions are optimal for reciprocal synergies. The appropriate strategic choice also depends on how important soft resources are and the level of market uncertainty or competition.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 5

    Types of Synergies

    Three kinds of synergies by combining and customizing


    resources differently
    Modular synergies:
    Airlines and hotels (non-equity alliances best way)
    Sequential synergies:
    Rigid contracts or equity based alliances
    Reciprocal synergies:
    Acquisitions is the best way
    Nature of Resources
    Synergies should be created using hard or soft
    resources?
    Relative importance of soft to hard resources:
    Low:
    non-equity alliance
    Low/medium:
    Acquisition
    High:
    equity alliance
    Extent of Redundant Resources
    High:
    acquisition/ merger preferred
    Medium
    Equity Alliance
    Low:
    Non-equity alliance

    Market Factors
    Degree of Uncertainty:
    For a particular collaboration, the degree of
    uncertainty can be low, high or medium
    High uncertain:
    Equity alliance
    Low/ Medium:
    Acquisitions
    Low:
    Nonequity alliance
    Forces of Competition
    Degree of competition for resources:
    Low: non-equity alliance
    Medium: equity alliance
    High: Acquisitions

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