Pricing

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2.

1 Product
The product are designing and producing that meet market demand, especially ensure
customer satisfaction. If the elements are achieved, company will more profitable and
sustainable. In consequence, Toyota, Honda, Mercedes and BM cars preferred to
penetrate !ietnam market. In addition, the disproportion in ta" rates of importing
finished vehicles or components vehicles assembled in !ietnam is e"tremely high,
accounted to appro"imately #$% of finished vehicles contrast with &$'&( % of
imported components. )rom this statistic, it would be better if the government invest
for automobiles assembled in !ietnam to saving'cost, transferred, and ta" rate for big
seat car. However, the government encourage and priority in ta" for importing cars
from *sia and +urope for medium seat cars. )urthermore, in the long term, buying old
cars will save more money and reduce ta" rate as well. The differentiation between our
company with other competitors is services for car renters by following reason,
meticulously cleaning and maintaining cars, finance consultants, mobile repairing
services, insurance and proper licensing to rent out the car legally and limit the client-s
ability
Model .ame .umber
4 seats car !ios /.0+ 1
Honda 2ivic &
2hevrolet 3acetti &
2amry &.14 1
Mercedes +$55 &
3e"us I6 &05 &
*udi *1 &
7 seats
Innova 4'68 &
)ord +verest 93T 1"& MT &
)ord +scape &5/5 &.$ 3 1"& 936 &
/( seats Toyota Hiace &5/& $
)ord Transit &5/& $
Mercedes 6printer panel !an 0
&1 seats Huyndai coutry $
&: seats Huyndai coutry $
$0 seats Huyndai *ero Town $
Total 11
Table 2: Cars chosen to provide for Vietnam car rental market
&, ;rice
In order to compete with other competitors we choose pricing method to covers
costs and make different with competitor-s price. *fter considering carefully and
making surveys, getting reference from car cooperation in Hanoi we have offer
different price in different car rental purpose. e are main focus to serve
wedding, airport pick up, tourism and business. The price should be calculated in
both the time of hourly, daily, monthly and distance <km= travel. In particular,
less than /55km for travel in Hanoi, no more than &55km for countryside tour
and ma"imum &(555 km for a monthly contract. In addition, if customers travel
more than the allowed km or hours, overnight. They will have to pay e"tra fees
which is shown in the price list below

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