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    TOWS Matrix

    Uploaded by

    Abid Hussain
    TOWS Matrix PPt

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    Attribution Non-Commercial (BY-NC)
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    TOWS Matrix

    Uploaded by

    Abid Hussain
    281 views6 pages
    TOWS Matrix PPt

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    © Attribution Non-Commercial (BY-NC)

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    PPT, PDF, TXT or read online from Scribd

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    TOWS Matrix PPt

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    281 views6 pages

    TOWS Matrix

    Uploaded by

    Abid Hussain
    TOWS Matrix PPt

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 6

    TOWS Matrix

    Copyright 2005 by The McGraw-Hill Companies, Inc. All rights reserved.

    3-1

    TOWS Matrix

    SO Strategies Strategies that enable competitive advantage, external opportunities match well with internal strengths, allows for competitive advantage to be built and maintained.

    Copyright 2005 by The McGraw-Hill Companies, Inc. All rights reserved.

    3-2

    TOWS Matrix
    ST Strategies Mitigation Strategies, firm possesses internal strengths that facilitates neutralization of external threats, may lead to temporary advantage if competitors are impacted by environmental threats.
    Copyright 2005 by The McGraw-Hill Companies, Inc. All rights reserved.

    3-3

    TOWS Matrix

    WO Strategies Acquisition/Development Strategies, situation where strategies are formulated to acquire or develop new resources/capabilities to take advantage of external opportunities.

    Copyright 2005 by The McGraw-Hill Companies, Inc. All rights reserved.

    3-4

    TOWS Matrix

    WT Strategies Consolidation/Exit Strategies, if firms cant find ways to convert weaknesses to strengths via acquisition/development, exit from market is recommended.

    Copyright 2005 by The McGraw-Hill Companies, Inc. All rights reserved.

    3-5

    Applying SWOT Analysis


    1. Review Case Material
    2. Identify the Primary Problems/Issues 3. Analyze Internal/External Environments

    4. Develop Strategic Alternatives


    5. Make Strategy Formulation & Implementation Recommendations

    Copyright 2005 by The McGraw-Hill Companies, Inc. All rights reserved.

    3-6

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