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    Launch of A Sports Watch: Wasfe

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    Shakti Tandon
    The document outlines a marketing plan for the launch of the WASFE 360 sports watch. It includes positioning statements, print ad themes, and outlines of TV, radio, and poster ads. The positioning statement positions the watch as "Only for those who want to live life in style." Two print ad themes are presented: uniqueness and 360 transformation. The ads will focus on breaking stereotypes and allowing effortless style transitions. TV, radio, and poster ads are also part of the planned promotional campaign.

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    Launch of A Sports Watch: Wasfe

    Uploaded by

    Shakti Tandon
    25 views15 pages
    The document outlines a marketing plan for the launch of the WASFE 360 sports watch. It includes positioning statements, print ad themes, and outlines of TV, radio, and poster ads. The positioning statement positions the watch as "Only for those who want to live life in style." Two print ad themes are presented: uniqueness and 360 transformation. The ads will focus on breaking stereotypes and allowing effortless style transitions. TV, radio, and poster ads are also part of the planned promotional campaign.

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    cad

    Original Title

    ADV_Grp7

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    The document outlines a marketing plan for the launch of the WASFE 360 sports watch. It includes positioning statements, print ad themes, and outlines of TV, radio, and poster ads. The positioning statement positions the watch as "Only for those who want to live life in style." Two print ad themes are presented: uniqueness and 360 transformation. The ads will focus on breaking stereotypes and allowing effortless style transitions. TV, radio, and poster ads are also part of the planned promotional campaign.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views15 pages

    Launch of A Sports Watch: Wasfe

    Uploaded by

    Shakti Tandon
    The document outlines a marketing plan for the launch of the WASFE 360 sports watch. It includes positioning statements, print ad themes, and outlines of TV, radio, and poster ads. The positioning statement positions the watch as "Only for those who want to live life in style." Two print ad themes are presented: uniqueness and 360 transformation. The ads will focus on breaking stereotypes and allowing effortless style transitions. TV, radio, and poster ads are also part of the planned promotional campaign.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Launch of a WASFE sports watch

    11PT2-08
    11PT2-17 SUBMITTED BY PT-PGPM OCTOBER 2011 GROUP 7 11PT2-28 11PT2-38

    Amit Pandey
    Atul Malik Kamal Kishore Manish Uniyal

    11PT2-48
    11PT2-65

    Prashant Kumar Tiwari


    Sonali Jethi

    Agenda
    POSITIONING STATEMENT PRINT MEDIA ADV -1
    (i) (ii) (iii)

    PRINT MEDIA ADV -2


    (i) (ii) (iii)

    TV ACT RADIO ACT BANNER / POSTER

    BRAND: WASFE 360 Category: Sports Watch


    Logo
    WASFE 360 indicates five elements: Water, Air, Sky, Fire & Earth

    Logo represents 360 transformation with style & perfection

    Target Audience: Men, between age group 18-35, with monthly income

    Positioning Statement

    Only for those who want to live life in style

    Print ADV Theme -1

    UNIQUENESS

    I am different. I love it.

    Bored of traditional stuff. Just 02 hands black & white dials Try WASFE 360 for 360 turn in ur life

    Breaking the stereotype

    Let me be me"'

    Who says I cant rock.

    Breaking the stereotype

    People will always stare, Make it worth their while

    Why make life boring? When there are better options

    Breaking the stereotype

    Print ADV Theme -2

    360 transformation

    Being a Gentlemen never goes out of style

    It takes no time to be A Gentle MAN

    style transition.effortless

    Being Active never goes out of style Or Passion never goes out of style

    Adv2

    Passion never wanes WASFE 360 to keep the passion running

    style transition.effortless

    Perfection never goes out of style Or Percision never goes out of style

    It takes no time to be A Gentle MAN

    style transition.effortless

    POSTER

    THANKING YOU

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