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    A Report On FMCG Industry in India

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    balajinsb
    This document analyzes the fast moving consumer goods (FMCG) industry in India. It includes a PEST analysis noting factors like tax exemptions and infrastructure development helping distribution. Economically, GDP and inflation are growing while disposable income has increased. Demographically, the number of "strivers" and "achievers" has risen. The FMCG industry is large and growing, especially in rural areas. It faces opportunities from the domestic market but threats from imports and unorganized sectors.

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    A Report On FMCG Industry in India

    Uploaded by

    balajinsb
    8K views7 pages
    This document analyzes the fast moving consumer goods (FMCG) industry in India. It includes a PEST analysis noting factors like tax exemptions and infrastructure development helping distribution. Economically, GDP and inflation are growing while disposable income has increased. Demographically, the number of "strivers" and "achievers" has risen. The FMCG industry is large and growing, especially in rural areas. It faces opportunities from the domestic market but threats from imports and unorganized sectors.

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    A Report on Fmcg Industry in India

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    This document analyzes the fast moving consumer goods (FMCG) industry in India. It includes a PEST analysis noting factors like tax exemptions and infrastructure development helping distribution. Economically, GDP and inflation are growing while disposable income has increased. Demographically, the number of "strivers" and "achievers" has risen. The FMCG industry is large and growing, especially in rural areas. It faces opportunities from the domestic market but threats from imports and unorganized sectors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8K views7 pages

    A Report On FMCG Industry in India

    Uploaded by

    balajinsb
    This document analyzes the fast moving consumer goods (FMCG) industry in India. It includes a PEST analysis noting factors like tax exemptions and infrastructure development helping distribution. Economically, GDP and inflation are growing while disposable income has increased. Demographically, the number of "strivers" and "achievers" has risen. The FMCG industry is large and growing, especially in rural areas. It faces opportunities from the domestic market but threats from imports and unorganized sectors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    A REPORT

    ON FMCG
    INDUSTRY IN
    INDIA
    CONTENTS
    PEST Analysis
    PORTERS FIVE FORCE
    MODEL
    SWOT ANALYSIS
    PEST ANALYSIS
    POLITICAL:
    1. Tax exemption in sales and excise duty for small
    scale industiers .
    2. Transportation and infrastructure development
    in rural areas helps in distribution network.
    3. Restrictions in import policies.
    4. Help for agricultural sector .

    ECONOMICAL:
    1. GDP rate

    2. Inflation rate: -1.27


    3. Increase in Disposable income
    Year DI in 1000 US $
    2003 556
    2015 1150
    4. Indian FMCG Recorded 16% Sales Growth in Last Fiscal
    5. The FMCG sector is a 4th largest sector of Indian economy with
    market size of more than 60,000 crore.

    SOCIAL:
    1) Demographical analysis

    Year Total hhlds in mn strivers achievers rich


    1. 2003 181 131 46 3
    2. 2013 231 96 124 11

    2) The Indian culture, social & life styles are changing


    drastically.

    TECHNOLOGY
    1. Technology has been simplified and available in the industry .
    2. Foreign players helps in high technological development.
    INDUSTRY ANALYSIS
    ( FMCG )
    1.The fmcg sector in india is expected grow at a
    compound annual growth rate at 9% to a size of
    1,43,000 crs by 2010 from rs 93000 crs at present.
    2. The industry is growing double digit growth in
    last 2 yrs .
    3. Annual revenues of us $14.74 billion.
    4. Market growth rate – Rural -40%, urban -25%
    5. FMCG Market size

    6. Average Indian spending on groceries and personal


    care is 48%. Groceries 40% & personal care 8%.
    COMPITATORS :
    ITC (Indian Tobacco Company)
    Nestlé India
    Dabur India
    Marico Industries
    SWOT ANALYSIS :
    Strengths –
    1. well established distribution network .
    2. extending to the rural areas.
    3. low cost operations .
    Weakness –
    1. Low export levels
    2. small scale sector reservations limit ability to
    invest in technology and achieve economies of
    scale .
    3. several me-too products
    Opportunities –
    1. large domestic market
    2. export potential
    3.increasing income level will result in faster
    revenue growth
    Threats –
    1. Import policies
    2. Tax and regulatory structures
    3.slow down in rural demand .
    4.Growth of unorganized markets.

    COMPANY ANALYSIS (HUL)

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