Bru Parent Company HUL Category Sector Tagline/ Slogan USP STP Segment Target Group
Bru Parent Company HUL Category Sector Tagline/ Slogan USP STP Segment Target Group
Bru Parent Company HUL Category Sector Tagline/ Slogan USP STP Segment Target Group
khushiyaan shuru Indias largest coffee brand STP Segment Target Group Positioning People looking to make coffee instantly All people in the upper and middle class Coffee that makes special moments of genuine warmth and happiness SWOT Analysis 1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength Weakness 4.Lots of flavors and varieties available 1. Coffee as a category still nascent in many countries like India 1. Tie-ups with corporates Opportunity Threats 2.Cheaper packets for rural areas 1.Health conscious people avoiding coffee Competition Competitors 1.Nescafe