TRUMPISM - Words To Live By: Learn and Live Instead of Live and Learn!

Learn & Live Series
2005 All Rights Reserved

TRUMPISM - words to live by

Introduction

Our small family real estate company bought and sold over 1500 houses over a 10 year
period with average profits of $20,000 plus the monthly cash flow.

Sellers who had a hard time selling found us easy to work with. Buyers who could not
qualify for a bank mortgage paid us until they rebuilt their credit and found their own
financing.

These 50 Trumpisms and 1,000s of other ideas from the great leaders of the past and
present enable our team to succeed.

Obviously, we could have done more had we paid attention to each of these and not been
distracted by people and events that sent us often the wrong way.

I would rather Learn and Live instead of Live and Learn!

Now It Is Your Turn

Master these Trumpisms and you will be well on your way to greater success.

Trump your competition!

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Trumpism #1

If you dont tell people about your success, they
probably wont know about it.

In building our real estate business getting the word out to the public,
i.e. marketing was the most important day to day activity for additional
success. We mastered every aspect of marketing especially Word of
Mouth the best kind.

How does this Trumpism apply to you?

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Trumpism #2

Deals are my art form. The Art of the Deal, first
paragraph: I dont do it for the money. Ive got enough,
much more than Ill ever need. I do it to do it. Other
people paint beautifully on canvas or write wonderful
poetry. I like making deals, preferably big deals. Thats
how I get my kicks. Last paragraph: Dont get me
wrong. I also plan to keep making deals, big deals, and
right around the clock.

Real Estate Deals were our passion. We looked for motivated sellers
and found motivated buyers. Most turned into big deals with big
dollars. For years we looked forward to going to the office every
morning TO DO THE NEXT DEAL!


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Trumpism #3

Money is not an end in itself, but its sometimes the
most effective way to help us realize our dreams.

Money at best is a scorecard for those who have a tremendous
capacity for life, love and happiness; for those who have a Personal
Sense of Destiny and for those who want to live life to the fullest.

Do you feel empty inside or do you have a life of continual increasing
capacity?


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Trumpism #4

Be a General: there are 20,000 members of my
organization. I only work with the best. Calling the
shots carrys a great deal of responsibility for yourself
and for your troops. Every decision you make is an
important one whether you have 20,000 members or
just one.

For quite a while our company was caught up in the positive thinking,
smile and encourage and the laggards would fall in line and help
make the company grow. WRONG!!!! And we paid the price for that
failure in thinking.


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Trumpism #5

Save yourself time by getting the best people and that
means choosing attitude often over experience and
credentials. Use your creativity to come up with a
good mix.

We took the training of Jay Abraham and Chet Holmes on How To
Find Superstars. Sales people, attorneys, accountants, computer
geeks and even receptionists were found this way and that made the
difference in how the customer was treated.


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Trumpism #6

Keep your door open: keeping my door open at my
office is symbolic of how I choose to think and operate.
Each day is a reminder to me of how much I don't
know and it leads me to something else I don't know.
Learning has been one of the most pleasurable
aspects of my life.

Be accessible. By your work ethic people will know that you are busy
but approachable. Never ending improvement, learning one thing
leads to something else and then something else what an adventure.


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Trumpism #7

Think big and live large-- once you have mastered this
rule you are ready to graduate from Trumps school of
business and management. It's a big world there is
still a lot to discover and a lot to be accomplished.

It doesnt take anymore effort to think big than it does to think small.
Dont take action on your fears. Dream big, think big and live large
and make a difference.


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Trumpism #8

Being paid is a good score card for success but it is
certainly not the only one. It feels great to be in a
position to make a difference.

We have always been abundantly blessed by our relationship with the
Lord so money was a scorecard. $20,000 spreads was our simple
guide while we made a difference in the lives of sellers and buyers.


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Trumpism #9

Ideas are door openers-the first step. Without the first
step that wont be any other steps to take you where
you want to go. Perhaps thats why I am a visionary
but a well grounded one. When it comes to great
ideas the first questions I ask myself are, is it possible,
will this be feasible? If I can see something been
accomplished, I know it is a possibility.

Ideas from the masters are worth their weight in gold. We have spent
over $150,000.00 for seminars, audios, books to grab the ideas from
the great ones and tried to apply them to our business. It was that my
money well spent.


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Trumpism #10

I am a builder. I start from the ground and go up from
there. Abraham Lincoln once said, I will study and
prepare and perhaps my chance will come, always
humble, always hardworking, always studying.

It seems that most people want the shortcut to everything in life. we
have found to make a difference and to make your life significant, you
need to prepare, prepare and prepare. Anything you do is composed
of building blocks. There's always the first block, the second block and
on and on until the building or the idea is completed. Then you have
the opportunity of sharing that with world.


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Trumpism #11

Contrary to what people think - I take advice and listen
to a lot of people before I finally make a final decision
on something. I like to be as well informed as
possible. However, I am aware that the full
responsibility for that decision is and always remains
mine. Thats why I always precede with caution even
though my image is more flamboyant.

Freedom of choice brings responsibility. So slow down and take
advice and listen to what people and based on that make the best
possible decision that you can. Self justification, self deception and self
absorption are self-induced traps.


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Trumpism #12

Simple formula for successdeliver the goods!

After preparation of thinking, motivation, decisions-it is time for action!
Results make the difference.


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Trumpism #13

Dont intimidate people. If you do, you will never get a
straight answer from anyone and you will be defeating
your own purpose. Keep your door open and let
people know you are available.

People are often goofy and if you are in power you may have the
tendency to cut right to the point - even to the point of shoving people
around. Those power trip days are over. Dont intimidate people.
Not if you expect an honest answer.


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Trumpism #14

Winners see problems as just another way to prove
themselves. Problems are not really hardships to
them.

It is easy to fall into the loser trap. Theres no shortage of people telling
you how bad things are. Become a problem solver by always looking
for solutions.


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Trumpism #15

Know there is more to me than my public persona. I
dont like it when people underestimate me and I dont
like to underestimate people.

What people really are, are what they think. Not how they act, not
what they say that what they think. So find out what people are
thinking, to understand their emotional pattern and to see how they
make decisions. You will always be surprised.


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Trumpism #16

Your company is a living, breathing organism and
those figures you see on your spreadsheet is the
health of that organization. Kill bad cells while allowing
their good cells to flourish. Growth is an indication of
life.

Oh, how we wish we would have realized this concept early on. We
would've treated our company in a completely different light. Our
results would have been substantially greater. Learn and live!


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Trumpism #17

Tell me in ten words or less what you think

When you want the truth; when you want to get to the heart of
someone's opinion, this is the perfect statement you need to use.


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Trumpism #18

5 Billion Reasons Why You Should Read my Books.

When you start to think about what $5 billion is all about, then you
should be reminded of how important these Trumpisms are to you.


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Trumpism #19

Focus on the talent instead of on the title. Manage the
person, not the job. I am tough but I am fair. Don't
demoralizing your people. Words can crush someone.
So use them in a careful way. This calls for a great
deal of restraint as well as patience.

Get your arrogance out of the picture. Leadership is just simply leading
your people in the direction you want them to go.


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Trumpism #20

Don't equivocate. It is an indication that you are
unsure of yourself in what you're doing. This is what
politicians do all the time.

Know what you want, and how to get it, and what it takes to get you
there. If you are the leader act like it.


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Trumpism #21

Ask yourself -- is there anyone else who can do this
better than I can? In other words, know yourself and
know your competition. If your competition is better
then you need offer some quality they lack.

Self improvement is never ending. Always be on the lookout for the
latest technology and how others, especially your competitors, are
applying new technology.


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Trumpism #22

When someone challenges you, always try to take the
challenge and run with it. A visit to them is better than
a phone call.

You will be challenged. How are you going to handle it? Go deal with
it right now. Before it becomes part of the public lie.


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Trumpism #23

People would rather invest in real estate than in Enron
and WorldCom. You can touch it and feel it and smell
it. As opposed to Enron which you can only smell.

Properly done, real estate investing is one of the best of businesses in
the world.


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Trumpism #24

You ask a baker how he makes bread. You ask a
billionaire how he makes money.

Early on we were told to find people who were smarter than we were in
every field -- Especially in the area of making money, making money in
real estate.


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Trumpism #25

If you find yourself in a bad situation, fire your boss
and get a better job.

Everyone has someone they are responsible to. When necessary,
change your situation for the better - even if it means finding someone
else to be responsible to.


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Trumpism #26

If youre going to think, think big! In some ways it is
easier to buy a skyscraper in a small house in a bad
section of Brooklyn that needs major repair and
financing. With a skyscraper if you hit at least you hit
big. Whether you lose $20,000 or hundreds of millions
of dollars if it were you lose.

You may test the waters with something small but dont wait long to
think big. Do a Big Right Thing in a Big Right Way.


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Trumpism #27

I look for results! What impresses me most about
people is their work ethic.

You hire people to bring you results. Unless they are your brother-in-
law, what other reasons are there to hire them?


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Trumpism #28

Bullshit will only get you so far. Before the dream of
lifts you up into the clouds make sure you look hard at
the facts. Ask, what am I pretending not to see?

Before you go into La La Land, look down and see what you're walking
in. They used to call that reality check.


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Trumpism #29

I realize that my company is like a dysfunctional family.

Only difference is that most of the time everyone goes somewhere
else to sleep at night.


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Trumpism #30

Be tenacious! To build something that endures, you
have to take the long view

We built our dreams around what we wanted for our family in twenty
years. We looked at every problem as something to be overcome for
the future.


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Trumpism #31

I believe only 20% of what contractors say and thats
on a good day!

Contractor hell! If the contractors fail it is still your fault because you
know how theyre going to act.


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Trumpism #32

The buck starts here! Set the standard. Don't expect
your employees to work harder then you do. I work
seven days a week and loved every minute of it.

A great reverse of the old concept, the buck stops here. You are
responsible to set the pace, to initiate the ideas, and to bring about the
results.


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Trumpism #33

Keep it short, fast, and direct.

Use the Militarys three-paragraph field order and get on with it.


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Trumpism #34

Someone described me as a generator. Someone
who revs up, keeps going, gathers momentum. I do
have a boiling point because when something causes
me to explode there will be a lot of energy behind it.


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Trumpism #35

A Palm Beach lawyer called me a reverse tornado. I
build everything in my path instead of destroying it.


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Trumpism #36

Turn your passion into profit! Passion will reward your
work. Passion is enthusiasm on a big scale. It is all
encompassing and consuming. People with passion
never give up. Because theyll never have a reason to
give up whatever the circumstances may be.


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Trumpism #37

Ask God for great assistant! Surround yourself with
those you can trust.


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Trumpism #38

Momentum is something you have to work at to
maintain. There is no detail too small for my attention.
You have to remain vigilant about the details of your
field.

In buying and selling houses there seems to be 1000 details and 100
people involved in every transaction. Just have your team handle
them every time completely.


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Trumpism #39

Making It Big -- I like things big. I always have. To me,
it's very simple: if you're going to be thinking anyway,
you might as well think big.


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Trumpism #40

I warned my readers never to personally guarantee
anything-I didnt follow my own advice- I've personally
guaranteed $1 billion and went bankrupt!

Repeat This To Yourself Daily -- for the next 40 years.


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Trumpism #41

I don't have a formula for making decisions. Each
situation is unique and I allow my assessment to be
equally unique with no time restraints. When the
assessment is right the time will be right. People think
I am brash but people dont see the process, they only
see the results.


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Trumpism #42

The power of a brand name: using my name on a
building comes with a promise of the highest quality
available and at least a million dollar price tag.

The Trump Factor- the sales velocity even surprised
experience real estate players.


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Trumpism #43

Stay focused - remember how I lost focus and lost
$9.2 billion. I survived the early nineties and I work as
hard today as I did in the seventies.

Lack of focus will be your number one problem.


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Trumpism #44

Go with your gut! Being an entrepreneur is not a
group effort. You have to trust yourself.


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Trumpism #45

Accentuate the Negative - "It's been said that I believe
in the power of positive thinking. In fact, I believe in the
power of negative thinking. I happen to be very
conservative in business. I always go into the deal
anticipating the worst. If you plan for the worst - if you
can live with the worst - the good will always take care
of itself.

If we had practiced this instead of positive thinking our net worth
would have been 10 times more than the millions we gained.


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Trumpism #46

My ideal goals are Success with Significance.
Thats worth more than money.


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Trumpism #47

Keep the big picture in mind while attending to the
daily details.


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Trumpism #48

Hiding Your Light Under A Bushel - "You can have the
most wonderful product in the world, but if people don't
know about it, it's not going to be worth much."


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Trumpism # 49

Show Me the Money - "Don't believe the critics unless
they love your work."


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Trumpism # 50

The Mother of All Advice
Trust in God and be true to yourself.
MARY TRUMP, MY MOTHER

God has provided for mankind four Divine Institutions to keep the
human race alive:
#1 Freedom ability to make good decisions from a position of
strength;
#2 Marriage stability to build a strong union and foundation for
family;
#3 Family allowing parents or parent teaching the children for
their roles in life
#4 Nationalism Protector from enemies without and within to
allow the 1
st
three Divine Institutions to develop maximum
capacity for life, for love and for happiness.


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