Development Plan: Stephen Lawrence and Frank Moyes

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Development Plan

Stephen Lawrence and Frank Moyes


Graduate School of Business
University of Colorado
Boulder, CO 80309-0419
Development Plan
Development Plan
Introduction (1 paragraph)
Development Strategy (~2/3 page)
Development Timeline (~2/3 page)
Total Length: ~2 pages
Examples
 See sample plans on course website
“Development” Defined
What must be done between now
and when you open your doors for
business (or collect your first dollar
in revenue)
Development plan may include
 Product / service development
 Organizational development
 Successive products / services
 Roll-out strategies
Development Questions
What work remains to be done?
What factors must come together?
What are we doing to bring them
together?
What are the risks our development?
 Are they technological risks?
 Cost risks?
 Competitive risks?
How will we mitigate these risks?
Flexible Product
Development

Iansiti and MacCormack,


“Developing Products on Internet Time,
Harvard Business Review, 1997
Flexible Product
Development
Start Concept Freeze Market Introduction

Development
Implementation

Total Lead Time

Development
Implementation
Start Concept FreezeMarket Introduction
Flexible Product
Development
Sense the Market

Specification
Design
Testing
Implementation

Stabilization / Ramp-Up
Development Timeline
Schedule for development
Major milestones
Tie-in with marketing plans
Major obstacles and mitigation
plans
Development Timeline
Tool for illustrating timeline…

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