Limitations Hutch

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STUDY LIMITATIONS

The study is based on the data collected through newspaper, media agencies, company website, brochures available with the company and the analysis of the sector published by various sources. The data although could not be fake but as the data was not collected by the researcher himself, a scope of doubt remains. As the Indian cellular market is changing at a very rapid case, for example, all of a sudden the incoming calls were made free by TRAI so it is not possible to predict the forecast with full authority. The profits may become huge if the spectrum fees charged by the government is reduced to a rational level as in countries like China and become less if TRAI forces some regulations not in interest of the operators. The biggest limitation of the study is that I was not able to get the primary data, the data was not collected at all as the data could have been collected from small sample only so it would not have been advisable to generalize the data collected. The data provided by the company talked about the features

available to its subscribers, no comparison was made with the tariff structure or branding or the facilities with subscribers of competitors.

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