Exsisting Product Research
Exsisting Product Research
Exsisting Product Research
-This is an extract of a webpage from the British Heart Foundation Website. There are clear instructions and information of how to Keep your heart healthy. This is evidence of the charity actively trying to lower heart disease.
-There is also an admirable figure such as a well known cyclist promoting the charity.
Purpose: -The purpose of this advertisement is to mainly to raise awareness about child abuse, even thought the advertisement doesnt include much information it does however list a contact number for the charity and a website link which will take someone to information and how they can help. -It also has another purpose of making people build a relationship with the subject because if the advertisement brings out a discussion on the topic, more people will begin to understand the importance of the charity and want to help. -The advertisement also provides information such as a contact number and a web link, it provides people with the necessary information they need to use to get involved with the charity. -This campaign could also have purpose to infiltrate mainstream media, such as the web, television and print media. Aims: -The aim of this campaign is to appeal to the publics emotions and make them want to help the charity, whether donating money or possessions to help the charity raise money and give a child a better quality of life. -Another aim the charity could have is to persuade people to volunteer as a helper or to promote the charity and do charity work. - The main aim is for people to either visit the Barnados website and learn more about what the charity is about or call the number to see how they can potentially change a child's life.
-The website also explains and gives evidence about what the charity actually does. Barnados works directly with over 200,000 children, young people and their families every year. We run over 900 vital services across the UK, including counseling for children who have been abused, fostering and adoption services, vocation -al training and disability inclusion groups. -The website also provides evidence so that people will get involve -d as they will be encouraged from the evidence of the charities good work so far, therefore wanting to either donate, commission the charity or just get involved.
Purpose: -The purpose of this campaign poster is to strengthen community ties, as the poster is campaigning to make an area (Cornwall) a better place for its community. -The purpose of this campaign is to get everyone who lives in Cornwall together to act as a community and address the issues Cornwall might have. -It is also a temporary campaign as it is on for only one week, which may influence people to get involved because it is event happening for a short period of time. -Another purpose of this campaign is to bring about local change for the people of Cornwall. -This campaign could also have a purpose of wanting to raise awareness about issues in the community about things such as the misuse of fireworks on fireworks night. Aims: -Aims that campaign has is to primarily bring a community together in Cornwall to create real change together. -Another aim the poster has is the catch people of the communities attention, this is done by the use of official organisations such as the police and Cornwall council being behind the campaign. -The poster could also have an aim to try and make the people of Cornwall look after their hometown better -The campaign could also catch peoples attention as it is something happening locally, so it will affect their lives if any thing changes.
- Other evidence of the police helping the campaign include the police giving out no trick, no treat, no thanks posters to vulnerable people within the community in the run up to bonfire and Halloween night.
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Evidence-This particular campaign poster though has hardly any impact on voting figures, because it was claimed that the image used within the poster breaches copyright laws. Kudos productions actually complained and wrote to both parties about the breach of copyright, as after the campaign poster was released the conservative party reproduced the image with a different slogan, as a response to labors initial poster. -However both of these posters had little impact because they were immediately banned because of copyright laws. However, now Kudos Productions, which makes Ashes to Ashes for the BBC, says it has written to both parties to complain about the picture being used. -In a statement about the campaign posters, Kudos said : "Kudos own the copyright to the image from Ashes to Ashes and as both Kudos and the BBC are non-partisan and do not endorse any political party, Kudos lawyers have written to both parties to request they cease the use of the image for their own promotion.
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