$10,000 Key To Influence:: Overcoming Resistance With Omega Strategies
$10,000 Key To Influence:: Overcoming Resistance With Omega Strategies
$10,000 Key To Influence:: Overcoming Resistance With Omega Strategies
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than those who reacted with a polarity response. (People are lousy at predicting their future feelings!) $10,000 Key to Influence: Having the subjects focus on the regret of both complying and reacting (polarizing) helped increase compliance and overcome resistance. I know what you are thinking! You are wondering how could it be that actually putting attention on the negative (No, I will not. I am a free person and I will do as I please!) helps subjects to be persuaded to do what they are resistant to? The question makes total sense. The fact is that people would like to comply if they can see a way to do so.They simply dont want to have regrets about it, so the best thing to do is to go there and look at what happens if they do and if they dont comply. This very exercise of looking at both sides increases the chance of compliance dramatically. When a confederate is in the room and supposedly siding with the person/subject whom we are trying to persuade, the confederate can actually help our cause by defiantly standing up for the point of view held by the subject.The confederate literally can say,I havent made up my mind. Its my choice, and Ill choose what I want. According to Crawford,This reinstatement of personal freedom, a release from reactance, actually increases the percentage of participants who choose Alternative A, beyond that of a group that never had its personal freedom threatened. . . .Thus the arousal of reactance and the subsequent reduction of this resistance is an effective way to increase compliance. (All emphasis mine.) The four steps: 1. The participants/persons/subjects freedom of choice is threatened. 2. Focus is placed on the persons feelings of the threat to their freedom. 3. The threat is negated.