OEWD DASHBOARD FEB 2013

JOBS (Dec 2012)

SF Unemployment Rate SF Statewide Rank SF Change from Jan 2011 Number of Unemployed in SF SF Workforce CA Unemployment Rate US Unemployment Rate
Source: CBRE

BUSINESS DEVELOPMENT

JOBS AND THE ECONOMY

San Francisco netted 26,000 additional jobs between Q2 2011 and Q2 2012. The strongest growth during 2012 came from the professional, scientific, and technical services sectors, which contains much of the tech industry. (EDD) The citys manufacturing sector added 700 jobs in 2012, outpacing growth in other sectors. (EDD) SF home to 1,826 tech companies with more than 42,000 employees as of Q2 - 2012, up 50% since Jan of 2011. (CBRE) A record 44.5 million passengers passed through San Francisco International Airport in 2012, up 8.6 percent last year, with even more expected in 2013. (SFO) San Francisco was named the #3 best city for job seekers in the nation by Forbes in Jan 2013, following Austin (#1) and Washington DC (#2). San Francisco was the most Googled city in the world in 2012 (Google) The California Employment Development Department (EDD) projects that employment in the threecounty San Francisco metro region will grow by 196,000 between 2010 and 2020, an 18.7 percent rate over the decade. Employment growth is expected in nearly all private-sector industries over those years. Professional and business services will add the most jobs in the West Bay to 2020, with leisure and hospitality second. San Francisco County accounts for more than half of the employment in the threecounty area (as of annual average 2011 total jobs).

6.5% 3rd from 9.6% 30,900 447,800 9.8% 7.8%

Source: CBRE

REAL ESTATE (Oct Dec 2012)

SF Vacancy Rate SF Vacancy Rate - Submarkets North Financial District South Financial District SoMa Average Lease Rates (Direct) Net Absorption

9.5%

8.3% 8.2% 3.8% $48.83 annual per sq/ft +142,000 sq/ft

REAL ESTATE AND CONSTRUCTION

10.9 Million Square Feet of office space leased in 2012. This is equivalent to more than 20 Transamerica Pyramids. 54.6% of this space was leased by tech firms. The 2012 total was down slightly from a strong 2011 when 11.1 MSF of office space was leased - 36% lease by tech. (CBRE) 3 office towers under construction or soon to be under construction in the Central Business District. 350 Mission St a 450k sq/ft tower being fully leased to Salesforce.com, developed by Kilroy Realty; 535 Mission St 300k sq/ft tower, being developed by Boston Properties; and 222 Second St a 450k sq/ft tower being developed by Tishman Speyer. Nearly 3 million square feet of office space of new or renovated office space is underway. (SF Biz Times) As of Jan 2013, there are 26 tower cranes up in San Francisco 6 office, 20 residential. 1.7 million square feet (MSF) of office space is expected to be delivered in 2013 of which 1 MSF has been preleased. (DBI, CBRE). SF named #1 overall US market for real estate market by the Urban Land Institute in Dec 2012.

SECTOR SUMMARY Sectors Tech Biotech and Life Sciences Cleantech Manufacturing # Firms 1,826+ 129+ 208+ 435+

OEWD DASHBOARD FEB 2013

BUSINESS RECRUITMENT & RETENTION (Oct Jan)
Company Meraki (Cisco) Date Nov Sector Tech New Business or Expansion Expansion Location 500 Terry Francois / Mission Bay Size (sq/ft) 110,000

BUSINESS DEVELOPMENT
Notes

Nespresso Levis Converse Splunk Salesforce.com

Nov Nov Nov Dec Dec

Retail Retail Retail Tech Tech

New Business Expansion Expansion Expansion Expansion

90 Grant / Union Sq 801 Market Street / Union Sq 838 Market Street / Union Sq 250 Brannon St / SoMa 101-129 Spear St / CBD*

7,500 25,000 18,435 95,000 230,000

Their first west coast flagship coffee bar

Slated to open in the spring.

By 2016, Salesforce will have 1.6 million square feet of office space in San Francisco. The West Coast store and gallery is the first for the British brand. Now have a 95,000 sq/ ft presence in SF Salesforce.com fully leased 350 Mission Street

Mulberry LinkedIn Salesforce.com Salesforce.com Github Guitar Tricks

Dec Q4 Dec Dec Jan Jan

Retail Tech Tech Tech Tech Tech

New Business Expansion Expansion Expansion Expansion New Business

166 Grant Ave / Union Sq One Montgomery / CBD 350 Mission St / CBD 50 Fremont / CBD 275 Brannan / SoMa 90 New Montgomery / SoMa

5,100 38,000 450,000 100,000 55,000 2,023

Relocated HQ from Oakland to San Francisco * Central Business District

OEWD DASHBOARD FEB 2013

PROGRAM STATS (July-Dec 2012)
RESULTS Enrolled in Workforce Programs Placed in Unsubsidized Employment # OF
PARTICIPANTS

WORKFORCE DEVELOPMENT
Industry and Neighborhood Initiatives

PROGRAM UPDATES
OEWD had 1,637 San Francisco resident enrolled in programs between July and December of 2012, and placed 846 San Francisco residents in unsubsidized employment. Top placements were as home heath caregivers, housekeepers / janitors or clerical/admin support. Kicked off TechSF Training Academy with 80 participants in October, 2012 Launched Disability Employment Initiative (DEI) with 30 participants in July, 2012 Implemented new Hospitality Job Readiness Training with 50 participants and published Hospitality Workforce Resource Guide in July 20, 12 Began Program Year in July with 43 new grants to Community Based Organizations for Workforce Services, administering over $11 million in grant funding. OEWD RFP #113 released on December 10, 2012 with responses received on January 17, 2013. An estimated $12 million of workforce services will be procured. Managing Three Federal DOL grants for Tech, DEI, and Transitions SF Continuing Reconnecting All through Multiple Pathways (RAMP) Academy for young adults with 32 students graduating this quarter Interdepartmental Workforce Planning: Violence Prevention Designing subsidized employment program as part of the Interrupt, Plan and Organize (IPO) initiative. HopeSF Developing coordinated services for targeted public housing developments.

1,637 846

TOP JOB PLACEMENTS (July-Dec 2012)

OCCUPATION Home Health/Caregiver Housekeeping/Janitor Clerical/Admin Support Security Guard Retail Salesperson % OF PLACEMENTS 8.9% 6.3% 5.6% 2.8% 1.6%

Top Ten Projected San Francisco Job Openings Through 2013

DESCRIPTION Waiters and Waitresses Maids and Housekeeping Cleaners Childcare Workers Janitors and Cleaners, Except Maids and Housekeeping Retail Salespersons Real Estate Sales Agents Cashiers Combined Food Preparation and Serving Workers Management Analysts Software Developers, Applications OPENINGS 2,210 2,074 1,840 1,779 1,760 1,540 1,384 1,311 1,290 1,234

EMPLOYER HIGHLIGHTS
Target store and new restaurant hiring through South of Market Employment Center St. Regis Hotel and Clift Hotel hiring through Hospitality Initiative Wells Fargo, Allstate Insurance and Mass Mutual hiring event at Chinatown One Stop SFO job fair Health Care hiring through InHome Support Services, Senior Care, Self Help for the Elderly Bi-Rite Markets new store, slated to open mid-2013 at Divisadero and Hayes Streets in the Western Addition, will coordinate employment information and events with the Workforce Division as it hires up in advance of its opening. Whole Foods has begun talks with the Workforce Division to initiate a pilot hiring program for San Francisco residents. The Workforce Investment Board of San Francisco (WISF) has grown its membership to almost 50 members, with 64% of members being employers. The WISF approved the framework for RFP #113 on Wednesday, December 5th, 2012.

OEWD DASHBOARD FEB 2013

LOCAL HIRING (FY 2012- 2013)
DEPARTMENT DPW MOH MTA PORT PUC WW Division RPD SFO (SF and SM resident) TRANSBAY TERMINAL % SF Resident Hours 28% 31% 20% 22% 31% 22% 31% 16%

WORKFORCE DEVELOPMENT
CityBuild

PROGRAM UPDATES
Established Memorandum of Understanding with Carpenters, Laborers, Plasterers/Cement Masons Enhanced partnership with Ironworkers , Operating Engineers, and Electricians Developed Letters of Understanding with SF District Attorneys Office and John OConnell (Tech 21 Program) Assisted in the development of the Letter of Commitment for the Golden State Warriors Project Community/Workforce Agreement Successfully negotiated First Source Hiring Agreement for the Presidio Parkway Project (Doyle Drive), a $1 billion infrastructure project. This is the first such agreement of its kind developed for a Caltrans/Federal Project Developed a First Source Hiring Plan and Community Benefits Package for the Central Subway Project Established a First Source/Equal Opportunity Employment Plan with the Park Merced Developers Continuing to provide employment services to the Transbay Joint Powers Authority to ensure compliance with its First Source Hiring Agreement Assisting the Americas Cup Events Authority in meeting its First Source Hiring Goals. Partnering with Chinese for Affirmative Action (CAA) to assist Chinese Hospital Rebuild with 25% Local Hiring Goal. Administering 32 Private Developments with Executed First Source MOU with estimated value of $1.86 billion.

CONSTRUCTION PROJECTS PORTFOLIO (FY 2012-2013)

WORKFORCE POLICY Local Hiring Policy for Construction (Chapter 6.22g) Public First Source Private First Source HUD Section 3 SFRA State/Federal TOTAL # OF PROJECTS 131 VALUE $875 million

CONSTRUCTION WORKFORCE
Graduated 85 individuals through the CityBuild Academy and trained over 50 individuals in the Construction Administration Training Program Placed 80% of the CityBuild Academy and Construction Administration Training Program graduates.

118 35 8 6 4 302

$3.6 billion $1.3 billion $200 million $65 million $3.5 billion $9.5 billion

LOCAL HIRING POLICY FOR CONSTRUCTION UPDATE

Mayoral appointment of new CityBuild Director Pat Mulligan Successfully implemented the 5% increase in the mandatory Local Hiring Legislation Convened the Mayors Construction Workforce Advisory Committee Initiated the Year Three Review of the Ordinance with the Controllers Office

OEWD DASHBOARD FEB 2013

SMALL BUSINESS LOANS FUNDED (2012)

INVEST IN NEIGHBORHOODS

2012 PROGRAM UPDATES

Launched Invest in Neighborhoods, a multi-agency initiative to strengthen 25 neighborhood commercial districts citywide. Undertook corridor assessment studies in 12 of the 25 Invest in Neighborhoods corridors, to be completed in early March and developed for release in February 2013 a RFP of $175,000 for mini-grants for neighborhood projects and business services. Launched the Jobs Squad through disaster response and recovery efforts in West Portal, Ocean Avenue and neighborhood outreach in the Mission. Facilitated the re-capitalization of the Small Business Revolving Loan Fund (RLF) through a $1 million supplementary budget allocation in January 2012. Launched the ADA Small Business Assessment Program, a pilot aimed at District 1, District 4, and Chinatown businesses. The program provides ADA assessments and, on a competitive basis, awards grant funding for remediation. Released impact analysis of CBDs that tracked outcomes over 5 years. On average, CBD districts outperformed citywide trends on the majority of tracked indicators, including public realm cleanliness, public safety, and economic resiliency. Awarded a contract for the development and management of a city-wide storefront vacancytracking on line database, which will launch in April. Developed the new Emerging Business Loan Fund, awarding a contract for the management of this mid-range loan fund, to be announced in early March. By leveraging General Fund support and the Citys access to HUDs Section 108 fund sources, Oakland Business Development Corporation (OBDC) will provide loans from $50,000-$1 million to qualifying businesses. Hired 6 new staff members - two to comprise the Jobs Squad, three to act as point people for Invest in Neighborhoods commercial districts, and one to direct the initiative. Partnering with Salesforce to better track neighborhood and small business impact and provide quantifiable outcomes .

Source Revolving Loan Fund CDBG* grantees TOTAL

Number 15 114 129

$ Value $443,668 $2,556,350 $3,000,018

# Jobs 39 123 162

SF SHINES PROJECTS (2012)

Project Type Facade Improvements Tenant Improvements ADA Assessments TOTAL

Number 19 1 14 34

$ Value $472,000 $72,000 $35,000 $579,000

RLF Expansion Announcement @ Brendas, Jan 2012

* Community Development Block Grant

OEWD DASHBOARD FEB 2013

SELECT NEIGHBORHOOD ACCOMPLISHMENTS
Portola: Transformed Burrows Street, at the heart of the San Bruno Ave. commercial district in the Portola, with the attraction of Four Barrel Coffee and the construction of the Burrows Pocket Park. Ocean Avenue and West Portal Avenue: Led the multi-agency response and recovery efforts for the victims of the devastating fires on Ocean Avenue and West Portal Avenue. Chinatown and Sunset: Conducted outreach in Chinatown and Irving, Taraval and Noriega corridors resulting in applications from 15 businesses to the ADA Small Business Assessment Program. Bayview: On Bayviews Third Street , launched the Mendell Plaza Presents event series to activate the plaza, improve quality of life and reduce negative behaviors; opened Radio Africa Kitchen in Third Street Town Square and Limon Rotisserie at 5800 Third Street. North Beach: Facilitated merger of the North Beach Chamber of Commerce and the North Beach Merchants Association to form the North Beach Business Association with over 150 members. Fillmore: Through Fillmore Awning & Signage Program, completed improvements to 23 businesses in 16 buildings from McAllister to Post Streets, such as community serving business, Marcus Books. Central Market : On Central Market, gained ground with the continuation of new construction, new tech leases, new small businesses, and new arts organization leases Lower Polk: In Lower Polk, activated alleyways and created foot-traffic for 15-20 local galleries, through coordinated weekly art walk, gallery night, and Farmers Market. Lower 24th Street: Launched a First Fridays event series on Lower 24th Street that activates the public realm and attracted thousands of visitors to the corridor. Excelsior: Dramatically improved the faades of 9 local businesses with the Excelsior Extreme Makeover Faade Improvement Program. Additionally, attracted over 7,000 visitors through the annual Excelsior festival in partnership with Sunday Streets.

INVEST IN NEIGHBORHOODS
Central Market Highlights - Demonstrated a 20% increase in sales tax revenue between Q2 2010 and Q2 2012, reflecting the major gains made in attracting new employers, small businesses, arts establishments, and construction. - Established Epicenter SF, a multineighborhood online events calendar for Central Market area, in partnership with local CBDs and Arts Commission. - Business attraction activities facilitated lease signings & groundbreakings for 4 new retail businesses and 3 new arts venues in 2012.

Auntie Aprils on Third Street; one of 19 faade projects completed in 2012