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    Assignment Report: 5M's of Advertising

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    Anup Maurya
    The document is an assignment report submitted to Mr. Hitesh Manocha analyzing the 5M's of advertising for the brand "Sundrop". It provides 9 recommendations for Sundrop, including increasing rural market penetration, lowering prices to boost demand, improving market awareness in cities, taking advantage of growing health consciousness, expanding their cooking oil and food processing business, selling snacks in retail outlets, and focusing on improving profits.

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    Assignment Report: 5M's of Advertising

    Uploaded by

    Anup Maurya
    32 views1 page
    The document is an assignment report submitted to Mr. Hitesh Manocha analyzing the 5M's of advertising for the brand "Sundrop". It provides 9 recommendations for Sundrop, including increasing rural market penetration, lowering prices to boost demand, improving market awareness in cities, taking advantage of growing health consciousness, expanding their cooking oil and food processing business, selling snacks in retail outlets, and focusing on improving profits.

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    Title &Recommendations

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    The document is an assignment report submitted to Mr. Hitesh Manocha analyzing the 5M's of advertising for the brand "Sundrop". It provides 9 recommendations for Sundrop, including increasing rural market penetration, lowering prices to boost demand, improving market awareness in cities, taking advantage of growing health consciousness, expanding their cooking oil and food processing business, selling snacks in retail outlets, and focusing on improving profits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views1 page

    Assignment Report: 5M's of Advertising

    Uploaded by

    Anup Maurya
    The document is an assignment report submitted to Mr. Hitesh Manocha analyzing the 5M's of advertising for the brand "Sundrop". It provides 9 recommendations for Sundrop, including increasing rural market penetration, lowering prices to boost demand, improving market awareness in cities, taking advantage of growing health consciousness, expanding their cooking oil and food processing business, selling snacks in retail outlets, and focusing on improving profits.

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    Assignment Report

    On

    5Ms of Advertising
    Sundrop
    Submitted to : Mr. Hitesh Manocha Submitted by: ------Session: 2012-2013 Fostiima Business School

    Recommendations & Conclusion:

    1. To overcome limited market penetration in edible oil market. 2. Should enter rural area. 3. Must increase market penetration in food processing industry. 4. Should focus on reduction in price of product which is slightly high, hence affecting the demand. 5. Should market more for higher market awareness in metropolitan city of branded oil 6. Health conscious people increasing, so, should take advantage of this verity. 7. Further develop a strong presence in cooking oils. Besides, it intends to be in other forms of value-added processed foods in India. 8. Selling packaged snacks through retail outlets, sell popcorn and French fries to mall visitors at trendy metro locations across India. 9. Focus on improving its bottom line.

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