Jessica L. Leon: Marketing and Promotion Intern
Jessica L. Leon: Marketing and Promotion Intern
Jessica L. Leon: Marketing and Promotion Intern
LEON
[email protected] 219.545.7223 EXPERIENCE Purdue Athletic Promotions August 2011-Present Marketing and Promotion Intern Organized and managed Boiler Crossings weekly pregame rallies by directing students, faculty and alumni to meet-and-greets with Purdue Student Athletes and directing their participation in pregame activities Distribute flyer and sampling distribution athletic events including football, basketball and baseball games Communicate sporting event details and distribute out prizes and posters to attendees Engage in cross-promotional opportunities with other Big Ten Athletic departments Responsible for communication with Purdue coaches, and student athletes for promotional functions Represent the Purdue Athletic Department at events National Multiple Sclerosis Society, Greater Illinois Chapter May 2012-August 2012 Development and Public Relations Intern Created and managed social media projects including Facebook DIY Fundraising page for Community Events which increased followers by 500% Collaborated with finance and programming departments on fundraising and marketing initiatives Researched and cultivated fundraising for Cohn Weil, Women on the Move and MS Slugfest Participated and managed logistics in Bike MS, the two-day, 200-mile bicycling fundraising event with over 2,000 riders. ORGANIZATIONS Public Relations Student Society of America August 2011-Present Vice President of Communication Interact daily with Chapter and National members through social media Attend agency tours at international organizations and to explore niche practice areas 2012 Regional Conference Committee, Hospitality Head of professional committee of 10 members Purdue University Dance Marathon August 2012- Present Committee Member Fundraiser individually $300, as a committee $8,500 and a organization $300,000 Participated in Dance Marathon The Exponent Newspaper January 2012-May 2012 Staff Writer Pitched and drafted 1-2 news stories to be featured on a weekly basis Proficient in editorial writing and managing deadlines @Jesslin2010 jllin.wordpress.com
EDUCATION Purdue University West Lafayette, IN BA, Communication- Public Relations & Advertising GPA 3.0 Minor in Law and Society Certificate in Entrepreneurship May 2014