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    IBM Holiday Benchmark Infographic BF2012

    Uploaded by

    Kara Swisher
    Black friday online sales increased Shopping Peaked at AM EST average order value was $181. Mobile Commerce sales on Mobile Devices accounted for 16.3% of all online sales. Join the conversation on Twitter at #smartershopping and #smartercommerce.

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    Download as PDF, TXT or read online from Scribd

    IBM Holiday Benchmark Infographic BF2012

    Uploaded by

    Kara Swisher
    96K views1 page
    Black friday online sales increased Shopping Peaked at AM EST average order value was $181. Mobile Commerce sales on Mobile Devices accounted for 16.3% of all online sales. Join the conversation on Twitter at #smartershopping and #smartercommerce.

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    Black friday online sales increased Shopping Peaked at AM EST average order value was $181. Mobile Commerce sales on Mobile Devices accounted for 16.3% of all online sales. Join the conversation on Twitter at #smartershopping and #smartercommerce.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    96K views1 page

    IBM Holiday Benchmark Infographic BF2012

    Uploaded by

    Kara Swisher
    Black friday online sales increased Shopping Peaked at AM EST average order value was $181. Mobile Commerce sales on Mobile Devices accounted for 16.3% of all online sales. Join the conversation on Twitter at #smartershopping and #smartercommerce.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    IBM Benchmark:

    Black Friday
    Follow the Smarter Commerce trends as they unfold at #SmarterShopping and #SmarterCommerce

    Online Spending
    Black Friday Online Sales

    increased

    20.7% over 2011

    Shopping Peaked at

    $181.22

    AM
    EST

    average order value was

    $181.22
    Apparel Home Goods

    Retail Categories
    Department Stores

    16.8% 17.5% 28.2%


    over 2011 over 2011 over 2011

    sales were up

    sales were up

    sales were up

    Mobile Commerce

    16.3%

    58.6%

    41.4%

    Sales on mobile devices accounted for 16.3% of all online sales

    Mobile trafc of phones vs. tablets

    Mobile Breakdown
    iPhone

    8.7%
    Mobile Devices

    iPad

    9.8%

    Kindle

    2.4%
    Tablet Devices

    88.3% 4.4%
    Other

    iPad

    Android

    5.5%

    Galaxy

    1.8%

    Nook

    3.1%

    The IBM Digital Analytics Benchmark provides insights about consumer shopping trends across a wide variety of channels, including online, social media and mobile devices.
    Join the conversation on Twitter at #smartershopping and #smartercommerce. For more information on IBM Smarter Commerce, please visit www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/index.html

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